EXP Locale: Pamela Joy Estonilo-Lumagbas (RZ Ecommerce)
CHIEF EXECUTIVE OFFICER RZ ECOMMERCE CORP.
A Journey of Strength and Resilience
From Motherhood to eCommerce Success
Natural Relief for Your Little One’s Cough and Throat Itch
PAMELA JOY
ESTONILO-LUMAGBAS
PAMELA JOY ESTONILO-LUMAGBAS ANTONETTE DEL ROSARIO
DIANNE MEDINA
MK BERTULFO
DR. EM SEVILLA
LEANNE DELA CRUZ
KRISTINA PO
Kamay ni Nanay Repelix Mosquito & Sun Defender Lotion Guard against both sun and mosquito exposure with our SPF 30 Repelix Mosquito & Sun Defender Lotion, crafted for kids and adults. This gentle, non-greasy formula combines broadspectrum sun protection with natural mosquito-repelling ingredients to keep skin safe and comfortable on any adventure. Lightweight and fast-absorbing, it’s perfect for outdoor play, hikes, and everyday wear, providing long-lasting coverage that’s free from harsh chemicals and synthetic fragrances.
Dermatologist-tested and family-friendly, our lotion is designed to shield your skin from two of nature’s biggest threats—all in one easy step.
Kamay ni Nanay Calming Oil
Soothe your little one and create a peaceful bedtime routine with Kamay ni Nanay Calming Oil. Formulated with lavender and chamomile extracts, this gentle, fast-absorbing oil provides intensive moisturization while promoting relaxation through its natural aromatherapeutic benefits.
Kamay ni Nanay Vapor Rub and Kamay ni Nanay Vapor Rub with Menthol an all-natural massage balm designed to soothe discomfort, loosen stubborn phlegm, and help your baby relax and sleep peacefully. Kamay ni Nanay Vapor with Menthol is suitable for babies 3years up.
Kamay ni Nanay Rash Cream
Say goodbye to diaper rash, irritation, and discomfort with Kamay ni Nanay Diaper Rash Cream— specially formulated with 100% vegan ingredients to provide rapid relief while nourishing your baby’s sensitive skin.
Natural Moisture Lock – Forms a protective barrier to prevent further irritation. Deep Hydration & Nourishment – Infused with botanical extracts for soft, healthy skin. Safe & Gentle Formula – No artificial fragrances, dyes, or parabens—perfect for newborns! Non-Greasy Finish – Keeps baby’s skin fresh and comfortable all day.
Publisher: Ana Manansala
Editor-In-Chief: Cesar Cruz Jr.
Editorial Assistant: Melany Simbul
Creative Director: Miller Achurra
Digital Associate: Joanna Sherina Garingarao
Sales and Marketing Team: Tess Denilla, Cez Cabiles, Carlo Guison
Business Development Consultant: Marvin Estigoy
PR Consultant: Pete Dacuycuy
Marketing Consultant: Rhoda Luna
Contributing Writers: Tony Agudo, Kuku Samson, John Paolo Tampos
Contributing Photographer: Patrick Uy
Digital Content Contributor: Leila David
Experience Travel and Living is published quarterly by:
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Publisher’s Note
AT EXP Locale, we celebrate the extraordinary individuals who shape our communities. This month, we are honored to feature Ms. Pamela Joy Estonilo-Lumagbas, the visionary CEO of RZ E-commerce and the driving force behind the beloved brand, Kamay ni Nanay. Pamela’s journey is a testament to the power of resilience, unwavering faith, and the enduring strength of family.
Pamela’s story is not one of effortless success. It’s a narrative woven with threads of perseverance, where repeated setbacks never dimmed her determination. Facing challenges with grace and unwavering faith, she transformed failures into stepping stones, proving that hardship is not a reason to surrender, but rather a crucible that forges strength. Her journey, built on the solid foundation of a loving marriage, fueled by prayer, and powered by relentless hard work, is an inspiration to us all.
Kamay ni Nanay, a brand born from Pamela’s heart, reflects her dedication to family. It’s a brand that prioritizes testament to her commitment to excellence. She has skillfully navigated the delicate balance between business success and the nurturing of her family, a feat that many aspire to but few achieve.
Beyond her entrepreneurial success, Pamela inspires her employees by fostering a culture of genuine connection and purpose. She understands the importance of finding the difference—not just in the products she creates, but in the lives she touches. Her leadership is a beacon, reminding us that success is not solely measured by financial gain, but by the positive impact we create around us.
Pamela Lumagbas’ story is a powerful reminder that dreams, fueled by faith, hard work, and a loving family, can indeed become reality. Her journey with Kamay ni Nanay is a testament to the enduring spirit of Filipino entrepreneurship and the transformative power of perseverance. This is a story of resilience, faith, and the unwavering pursuit of a dream – a story we are proud to share with you.
Ana Manansala Publisher
EDITOR’S NOTE
PAMELA Joy EstoniloLumagbas’ journey reminds us that grit isn’t just about pushing through—it’s about rising with purpose. From sleepless nights to stolen dreams, Pamela faced hardships that could have broken her spirit. But with fierce love for her family and an unshakable belief in herself, she turned trials into stepping stones, never letting failure define her. Her story is a hug to every struggling mom, a whisper saying, “You’ve got this.”
Her story also reflects a larger truth: e-commerce is reshaping the path to prosperity. No longer a mere side hustle, it’s a platform where the bold—and the brave—can thrive. Pamela’s rise is not just an entrepreneurial success; it’s a reminder that in today’s digital world, heart and hustle are the new currency.
Cesar Cruz Jr. Editor-in-Chief Experience Travel and Living
Pamela Joy EstoniloLumagbas’ Journey to E-Commerce Success
By Cesar Cruz Jr
PAMELA’S journey from devoted mother to thriving entrepreneur is a testament to the power of faith, love, and determination. Her story began with uncertainty—but what makes it different is how she rose from it.
When the pandemic struck in 2020, life changed overnight. Her husband, a freelance dancer and Zumba instructor, lost his income. With two children and extended family to support, Pamela became the sole breadwinner.
“Everything changed so suddenly. I was the only one earning for our family, but I knew it wasn’t enough,” she recalls. The pressure was suffocating. But instead of giving in to fear, she found strength in resolve.
Determined to provide a better life, Pamela ventured into e-commerce. “I had no idea how to start, but I knew I had to learn. So, I enrolled in courses—even though it was a big investment. I just told my husband, 'Trust me, I can do this.'”
He initially struggled with the shift. “He wondered how I became the one earning. But I told him, 'This is what we need to do for our family.'”
Juggling a full-time virtual assistant job, motherhood, and late-night crash courses, Pamela often ran on just two hours of sleep. She packed orders while rocking a baby. Her husband eventually embraced their new setup and became her delivery man, bringing Samgyupsal grill sets and other items straight to customers’ doors.
On platforms like Lazada, response rate is everything. Pamela never let a notification slide. Every customer mattered—because every order meant survival.
From Breakthrough to Betrayal
Eventually, her hard work paid off. Through grit and grace, Pamela’s store took off. She hit a milestone—earning P100,000 in a single day. “I told my husband, ‘Trust me more—this business has huge potential.’”
They built a real team, hiring for HR, finance, and logistics. Around the same time, they found a product gap in the market: solar-powered outdoor lights. “We were the only ones offering the hybrid type.”
But as the business soared, betrayal struck.
Some trusted staff were in cahoots—manipulating records, stealing products, and eventually building a company of their own behind Pamela’s back. Pamela was devastated. “It wasn’t just about the money. It was the betrayal. I treated them like family.”
SOLUTIONS FOR A THRIVING WORKPLACE. RZ Ecommerce executives attend Gallup at Work in Singapore.
BIRDS OF THE SAME FEATHER Pamela poses with other successful business leaders.
LEVELING UP. Pamela (in blue gown) with fellow entrepreneurs at Gencys’ Mastermind Class.
That moment could have broken her. But instead, it became her turning point. “I cried. I questioned everything. But I remembered why I started—my family.”
Building a Business That Lasts
Pamela wasn’t alone, though. An angel in her life, Leanne, someone she only used to idolize and now her best friend, provided the financial backing she needed to jumpstart her business again. And her mentor, e-commerce trainer Nani Razon, shared a key piece of advice that gave her clarity: “Do you think that was the only time you’ll be betrayed? Do you think billionaires haven’t been betrayed over and over? Snap out of it, Pamela!”
True enough, it wasn’t the last time Pamela would be deceived.
Through trial and error, Pamela discovered a truth: success isn’t about quantity—it’s about quality. “I stopped chasing trends. I started chasing trust.”
“I still don’t have it all figured out,” she says. “But I didn’t give up. And because of that, our family stands stronger than ever.”
THE BIG GUNS CAME TO TOWN. RZ eCOMMERCE team paid a visit to Gencys’ office.
BOSOM BUDDIES. Pamela with her angel in disguise Leanne (seated).
A Tough Nut to Crack
By Kuku Samson
BUILDING a business from the ground up is no easy feat, but for Pamela, the CEO behind RZ Ecommerce Corporation, every challenge became a stepping stone toward success.
“We started as a low-ticket item business,” Pamela recalls. “I wanted to create affordable, effective products that could help not only my family but also the community.” With unwavering dedication and a commitment to quality, the business slowly gained the trust of customers, a reflection of Pamela’s core values—strength, love, and perseverance.
But success was never handed to her on a silver platter. Slow payouts, tight cash flow, and even betrayal from former employees put Pamela’s resilience to the test. One particularly painful experience nearly wiped out everything she had worked for, leaving her with no income and no support. “It felt like the end,” she admits. “But I realized setbacks are part of the journey. Our mentor, Sir Nani, reminded me that even billionaires face failures.”
Determined not to let adversity define her, Pamela chose
to rebuild from the ground up. She sought training to regain her confidence and, with the financial support of a trusted friend, restarted her business. Her perseverance paid off, proving that even the toughest moments can lead to new beginnings.
At the heart of RZ Ecommerce Corporation is Pamela’s leadership philosophy: empathy and care. Her company is built on the mission of giving “aruga”—the Filipino term for genuine care—to every family through their products. “We envision every Filipino household carrying at least one of our products,” she shares. This philosophy extends beyond
customers to her 48 employees across ten departments. From the way they interact with clients to something as simple as how they close a door, kindness and respect are embedded in every action. To them, every customer is family.
Lending a Hand
Pamela’s commitment to helping others goes beyond business. Through her company, she has supported various charitable initiatives, including aid for young victims of abuse. She firmly believes that giving should not stop just because the business faces difficulties. “The blessings we pray for should also be shared with others,” she says.
RZ Ecommerce Corporation has become more than just a business; it is an extension of Pamela’s compassion and dedication to making a difference. From sleepless nights to leading a thriving enterprise, her journey is nothing short of inspiring.
As Pamela’s story proves, leadership isn’t about having all the answers—it’s about showing up, learning, and lifting others as you rise.
What started as a small idea has transformed into a multimillion-peso business, leaving a trail of inspiration for those daring enough to chase their own dreams.
KAMAY ni NANAY
Soothing Your Child’s Cough and Throat Itch the Natural Way
By Cesar Cruz, Jr.
NO loving parent wants to see their little one in discomfort, no matter how small. But when coughing and an itchy throat strike, what can you do? How do you ease the sleepless nights, the constant fussing, and the feeling of helplessness? Could relief come in the gentlest, most natural way possible?
Introducing Kamay ni Nanay, an all-natural vapor rub designed to soothe discomfort, loosen stubborn phlegm, and help your baby relax and sleep peacefully. Made with 100% organic, hypoallergenic ingredients, it is gentle on delicate skin yet powerful in providing relief. Free from harsh chemicals and artificial additives, Kamay ni Nanay is a safe and trusted choice for parents who want only the best for their children.
The Story Behind Kamay ni Nanay Kamay ni Nanay was born out of a mother’s love and determination. Pamela, its founder, simply wanted a safe and effective remedy for her children, who were coughing uncontrollably throughout the night. As a parent, she understood the struggle of seeing a child suffer from relentless coughing and throat irritation.
Knowing the calming properties of chamomile and lavender, she sought the help of a trusted supplier to create a vapor rub using these gentle yet effective ingredients.
The result was remarkable—her children, once restless due to coughing and throat irritation, were now able to sleep soundly.
What started as a personal solution soon turned into a mission to help other parents provide natural relief for their children. Pamela shared her creation with friends and family, who were amazed by its effectiveness. Word quickly spread, and soon, Kamay ni Nanay became one of the bestselling products in Pamela’s company, a testament to the power of a mother’s devotion.
For parents seeking a natural, gentle solution to ease their child’s cough and throat discomfort, Kamay ni Nanay is here to help. Let your little one rest easy with the soothing touch of a mother’s love. Because when it comes to caring for our children, nothing beats the warmth and healing power of Kamay ni Nanay.
Living the CAPITOL-A Way: RZ’s Vietnam Reward Trip
AT RZ, core values are at the heart of everything they do, guiding how employees work, grow, and succeed together. Every year, the company honors individuals who best embody these values with the CAPITOL-A awards. This year, the awardees were treated to a rewarding trip to Vietnam—a celebration of hard work, passion, and dedication.
From January 12 to 16, 2025, ten outstanding individuals were recognized and rewarded for their exceptional contributions. These CAPITOL-A awardees included Gee
Floria (Communication), Jonathan Tabon
Anne Clarisse Trinidaad (Professionalism),
Orro (Integrity), Kenneth Sarsoso (Transcending), Armando Belvis (Ownership), Rinante Conde (Leadership), Pamela Joy Lumagbas (Aruga), Ramir Lumagbas Jr., Karl Celso, and Sunshine Tubaña.
Anne
(Alignment),
Winnie Rose
Gee Anne Floria, the awardee for Communication, shared, “The highlight was immersing myself in the local culture— exploring markets, trying authentic Vietnamese food, and meeting the locals. It reminded me of how rewarding it is to be recognized for my hard work at RZ.”
Jonathan Tabon, honored for Alignment, reflected, “My first flight was a huge highlight! I’m grateful that RZ made this possible. It showed me that anything is achievable when you follow the right systems.”
For Anne Clarisse Trinidaad, the awardee for Professionalism, the trip was a moment of realization: “It was my first international trip. It taught me that to make experiences like this happen again, I need to continue striving harder and giving my best at RZ.”
Winnie Rose Orro, recognized for Integrity, said, “The trip itself was unforgettable—new experiences, new people. And, of course, the fun moments like almost becoming part of a Vietnam adventure on the Alpine Coaster!”
Kenneth Sarsoso, honored for Transcending, fondly
remembered the bonding moments: “It was great talking about dreams while sharing drinks. This trip reminded me that success isn’t just about achieving goals—it’s about enjoying life with loved ones.”
Armando Belvis, recognized for Ownership, expressed, “The trip wasn’t just a vacation—it was about being recognized for my dedication at RZ. It showed me that hard work always pays off.”
Rinante Conde, honored for Leadership, reflected, “This trip reminded me of the importance of leadership and teamwork—building relationships and growing together.”
Pamela Joy Lumagbas, the awardee for Aruga, emphasized, “When a company truly lives by its values, everyone benefits. This trip was a clear reminder that when we work together with purpose, great things happen.”
For the CAPITOL-A awardees, the Vietnam trip was more than just travel—it was a celebration of the values that guide them at work and in life. At RZ, the focus is not just on milestones, but on recognizing the people who make them happen. Here’s to many more years of living the CAPITOL-A way!
Pamela’s Parenting Playbook
By Kuku Samson
PARENTING is a lot like running a business. Both require patience, resilience, and a strong sense of purpose. Pamela, CEO of RZ Ecommerce Corporation, offers insights that can help parents navigate the highs and lows of raising kids. Her story of overcoming adversity and building something meaningful provides valuable lessons on leadership and parenting.
1. Lead with Empathy
Pamela’s leadership style is rooted in empathy. She treats her employees and customers like family, creating a nurturing environment. As a parent, you can do the same. Understanding and validating your child’s
emotions fosters a deep connection. Whether they’re excited or upset, leading with empathy shows them they are heard and loved.
2. Teach Perseverance
Pamela faced many challenges, but instead of letting them break her, she used them as stepping stones. As a parent, teaching perseverance is crucial. Life is full of setbacks, but failure is part of the journey. Encourage your children to keep going, even when things get tough. Help them see that growth happens when they push through difficulties.
3. Instill Strong Values
At the core of Pamela’s success are her values— strength, love, and perseverance. These principles guide her, especially during tough times. As a parent, it’s important to instill similar values in your children. Teach them kindness, honesty, and respect, and they’ll carry these principles into adulthood, helping them navigate life with a strong moral compass.
4. Be a Role Model for Giving
Pamela believes in sharing blessings, even during difficult times. This generosity is something every parent can model. Show your children that kindness and giving aren’t about material things; they’re about making a difference. Whether it’s volunteering or helping a neighbor, leading by example teaches your kids compassion and empathy.
5. Stay Committed to Your Purpose
Pamela’s business was born from her desire to help her family and community. Having a clear sense of purpose helps you stay grounded, especially during challenging times. As a parent, being intentional about your goals—whether creating a loving home or ensuring your children grow up with the tools they need—helps you stay focused on what truly matters.
6. Encourage Independence
Pamela empowers others to solve their own problems. As a parent, encouraging your children to do the same builds their confidence and resilience. Support them as they tackle challenges on their own, and they will learn to trust their abilities and grow into independent individuals. Pamela’s journey shows that parenting, like leadership, requires growth, adaptability, and love. By leading with empathy, perseverance, and strong values, you can raise children who are resilient, compassionate, and ready to take on the world.
By Tony Agudo
Marie Pulumbarit: Life in Hospitality and Giving Back
MARIE Beltran Pulumbarit is a name synonymous with excellence in the Philippine hospitality industry. Her career, spanning decades, is a testament to passion, perseverance, and innovation. From humble beginnings to her current role as Director of Sales and Marketing at Forest Crest Nature Hotel and Resort, Marie’s journey is a testament to dedication, adaptability, and an unwavering commitment to service.
A Fortuitous Entry into Hospitality
Initially pursuing medical technology, Marie soon discovered her true passion lay elsewhere. A secretarial course led her to a position in a chemical sales company, but a friend’s invitation to assist at a resort’s Manila sales office changed her trajectory. What began as a temporary role evolved into a lifelong career as her organizational
skills and dedication propelled her rapid rise in sales and marketing.
Climbing the Ranks in Hospitality
Marie honed her expertise in renowned establishments such as Hotel Pontefino, Mount Malarayat Golf and Country
Club, and Club Balai Isabel. Her strategic acumen was further recognized when she became Director of Sales and Marketing at Best Western Plus Antel Hotel and A. Venue Suites, where she led global marketing campaigns for four years. Now, at Forest Crest Nature Hotel and Resort, she creates immersive experiences that blend luxury with nature.
Leadership During the Pandemic
Marie’s leadership was crucial during the COVID-19 crisis. When the Department of Tourism sought assistance in housing repatriates, she made the bold decision to open Forest Crest, accommodating 800 returning overseas workers over two months. This initiative not only provided
shelter but also ensured the resort’s survival. Beyond hospitality, she diversified her ventures, launching Manderang Tamu Kapampangan Grill and Restaurant in Taguig, a water station, and securing a contract to provide meals to COVID-positive patients in quarantine facilities.
A Philosophy of Service Excellence
At the heart of Marie’s success is her unwavering belief in passion and relationships. For her, guest satisfaction goes beyond luxurious accommodations—it’s about making guests feel genuinely cared for. She instills in her team
the importance of heartfelt service, ensuring that even in properties with older facilities, guests leave with lasting positive impressions.
Giving Back: A Commitment to Community
Marie’s impact extends beyond hotels and restaurants; she is a dedicated advocate for community service.. Her philanthropic efforts include providing financial assistance for medical needs, supporting local scholars, and organizing community outreach programs.
A natural leader, she has spearheaded numerous initiatives in Taguig, particularly for children. From Easter egg hunts to Halloween and Christmas celebrations, she has brought joy to thousands, reinforcing the importance of community engagement. Her hands-on approach, coupled with her ability to mobilize resources, has positioned her as a key figure in local charitable efforts.
Hard Work and Compassio n
Marie Pulumbarit’s journey from an uncertain career path to becoming a seasoned leader in hospitality is truly inspiring. Her story underscores the power of resilience, continuous learning, and a deep-seated commitment to service—both in the hospitality industry and in the community.
