This is Our Time

by CRAIG WITT, EXIT REALTY USA CEO

I was reminded earlier in 2025, that while every company and brand in this industry faces the same issues and concerns right now, not all are created equal. Amidst over 400 CEO’s and industry leaders, I saw how each company’s culture was vital to its members’ mindset and success. I saw companies that were on their eighth CEO in 10 years, attempting to restore faith in their leadership, and it made me immensely proud of our how our brand faces the hard issues head on, staying true to who we are.

Founder & Chairman, Steve Morris has always maintained that in business, timing is everything. It can open doors, spark innovation, ignite careers and nowhere is this more evident than in real estate. Markets shift, consumer expectations evolve, and innovation is constant yet, through all the change, there are moments of perfect alignment — where leadership vision meets opportunity — and brands rise.

Our brand faces the hard issues head on, staying true to who we are.

“People over profits” has been our constant guidepost throughout turbulence and change, but EXIT isn’t just our brand. It’s our culture in a time of disconnection, our principles where others are opportunistic, and our commitment to keep building entrepreneurial longevity, heart and human potential into this business. We stand for integrity, professionalism, and the greater good of the industry.

Being in the right place means positioning for growth and where it’s happening both for individuals as well as for our company. The right time is now. In an era driven by technology, authenticity, and client experience, those who lead with purpose and plug into a brand with a sustainable and proven model are seizing market share, drawing in talent, and creating lasting legacies. EXIT continues to outperform because of who we are as a company, as people.

And what makes timing even more potent is choosing a brand that turns timing into traction through great leadership recognizing when to pivot, when to scale, and when to double down. Joining EXIT means being surrounded by people and platforms that amplify efforts — and a franchise model that supports goals with proven systems, marketing power, and residual opportunities. I’ve surrounded myself with all of you because as a team, we are stronger, and we need each other. And in an industry filled with uncertainty, you can be certain of one thing, we’re here for you.

When you find yourself aligned with the right real estate brand at just the right time, the results speak for themselves. EXIT continues to transform, improve, and create. It’s the very reason why we attract not just great people, but brilliant minds with an eye on the future just like you.

You’re in the right place, and this is our time.