
4 minute read
First Mover Advantage
from The Solution Edition
by EXITAchiever
BY MELANIE ROBITAILLE SR. STAFF WRITER & GRAPHIC DESIGNER
As a forever learner and real estate educator, Associate Broker, Jeni VanOrnum is a firm believer that the best leaders are also lifelong students. It’s why she jumps at any chance to take any training EXIT Realty offers, be it through her brokerage or the corporate office, and the impetus behind becoming the first ever EXIT Master Real Estate Advisor (EMREA) Designee.
Launched in March 2025, EMREA was designed to provide real estate professionals with practical, scalable strategies to elevate both their business and impact. While the program is known for its rigor, Jeni completed it in just five months thanks to her relentless dedication to learning and leading.
A self confessed “doer,” Jeni said the slowing down to reflect asked of those taking EMREA training was one of her biggest challenges. Always moving, building, and serving, the training made her take a good long, hard look at how she was approaching her career.
“That kind of reflection isn’t always easy when you’re used to powering through. But it was exactly what I needed,” she said, admitting she also initially questioned whether the training could truly stretch her 27 years of experience. “It gave me a fresh perspective I didn’t even know I needed.”
This was the first time EXIT MINDSET Trainer and personal coach, Erica Nasby had the opportunity to work with Jeni and was impressed with her vigor saying, “Those who commit to training, being coachable and trainable stand out as leaders. Their clients and families benefit immensely - and they’re always leading the pack...There are no coincidences between study application and success.” EMREA delivers powerful and practical tools which agents can apply immediately. Jeni’s breakthrough moment was realizing that mentorship, leadership, and impact aren’t just “extras” that she adds to her career, they ARE her career, and she feels more connected to her purpose. “EMREA gave me the structure and vocabulary to own that truth. It wasn’t just validating. It was activating.”
As someone who is equally passionate about selling real estate and mentoring others through it, Jeni saw EMREA as tailor-made for those like her who want to be more than just top producers but leave a professional legacy.
“I hoped to gain new tools, fresh perspective, and a way to pour into the next generation of agents with intention and impact,” she explained. “This designation isn’t just about growing your business. It’s about growing yourself so you can lead others with more purpose, more clarity, and more heart. It reminded me that my business is a reflection of who I am and how I serve. Personally, it grounded me in the belief that I can build a business that’s both wildly successful and deeply meaningful.”
Personally, it grounded me in the belief that I can build a business that’s both wildly successful and deeply meaningful.
—Associate Broker, Jeni VanOrnum

EXIT MASTER REAL ESTATE ADVISOR DESIGNATION
AGENTS, EXPAND YOUR INFLUENCE & PRODUCTION
Elevate your real estate career with the EXIT Master Real Estate Advisor (EMREA) Designation, your pathway to delivering exceptional client experiences, boosting production, and earning national recognition.
WHY EARN IT?
• Gain National Recognition & Stage Presence
• Strengthen Your Professional Network.
• Access Elite Coaching & Development
• Stand Out in Your Local Market
• Amplify Your Skills & Production
• Elevate Your Reputation & Trust
WHAT IT TAKES?
• Demonstrate Real Results
• Complete 4 Mind-Set Courses
• Pledge to Excellence
• For Questions or Application send an email to: designation@exitrealty.com
CONSUMERS ENJOY PROFESSIONALISM & PROVEN RESULTS
Choosing an EMREA designee, means you benefit from a steadfast commitment to a great fiduciary. EMREA professionals complete rigorous, multi-trainer coursework and meet high production standards. They possess the skills and knowledge to excel in competitive markets. Working with an EMREA designee, you gain an expert negotiator who provides personalized strategies, accurate market information, and constant guidance through every stage of the buying and selling process.

