Smart Tools. Stronger Agents.

by TOM HOLOBOWSKI, DIR. BROKER & SPECIALTY SERVICES, RPR®

Imagine sending a listing presentation link that continually refreshes every 48 hours— automatically. Your sellers always see the latest comps and price trends, and you look like the pro who never sleeps. That’s exactly what REALTORS® in the U.S. get with Realtors Property Resource’s (RPR’s) Next Gen Reports, and it’s why some of EXIT Realty’s top offices and associates are so successful.

NEW, NOW AND BUILT FOR BUSINESS

With 97% of U.S. REALTORS® now having MLS® data flowing into RPR, and 97.9% of all active residential listings in the platform, it’s no surprise RPR’s Next Gen Report usage is up an impressive 26.2% over Q1 last year. Faster, fresher and fully customizable—RPR’s Next Gen Reports are already helping agents stand out with clients. In addition to Legacy features like displaying your brand across every report, and sharing reports. With Next Gen Reports you can also:

Drag-and-drop sections
Live preview report changes
Save templates to reuse
Insert custom pages anywhere
Dynamic updates when share by link
Edit + share from mobile

WHY NEXT GEN NOW?

Legacy reports retired November 4, 2025. It’s time to make Next Gen Reports a major part of your current workflow and you can take advantage of RPR’s educational and training opportunities to help you do it. Every month RPR offers a full slate of national webinars on topics such as prospecting, CMAs, market trends and how to create Next Gen Reports. They’re live, they’re free and they’re taught by RPR expert trainers. Visit blog.narrpr.com, click “Learning” and then “Webinars” to see the full lineup and sign up for a class today!

This is not your typical partnership. RPR is deeply vested in our success. They care about our people, our brand, and the way our agents show up in the market. I’m proud to work alongside a team that not only provides smart tools—but also pours into our mission of helping EXIT associates thrive.

—Annette Anthony Dir. of Corp. Engagement, EXIT Realty

EXCEED EXPECTATIONS

Clients expect timely, customized, professional insights that are mobile-ready and easy to understand. That’s exactly what RPR’s Next Gen Reports deliver!

Create reports for Buyers, Sellers, Commercial Trade Area, Market Activity, Neighborhoods, Schools, Property Flyers, CMAs and Commercial Site Selection
Provide fresh data through a “Dynamic Link” that refreshes every 48 hours after being initially clicked. No more re-creating the same reports over and over
Re-use reports for similar audiences and tasks or create customized templates all with crisp, sleek EXIT branding, your photo, and contact info
Do it all on the go within the RPR mobile app. Easily create custom reports and share via email or link

BUILT FOR HOW AGENTS WORK TODAY

Next Gen Reports give you current market intelligence, wrapped in the EXIT brand, and ready to share from desktop, mobile, or social channels. Drop them into your workflow today and stay a step ahead tomorrow. EXIT’s culture of continuous training and client-first service pairs perfectly with RPR’s data-first platform. Together, they give agents the confidence to price, prospect and negotiate with authority, and help every EXIT associate level up. With data that drives decisions and reports that truly represent your brand, work smarter, look sharper and close faster with Next Gen Reports. Visit narrpr.com or launch the RPR Mobile™ app to get started today.

TIPS TO GET MOVING!

Create evergreen templates by building a few core templates for your clients and re-use them weekly
Text a dynamic link, then circle back. When the link refreshes, follow up and keep the conversation alive
Be authentic and keep branding real and client-focused
Use it in the field by delivering reports instantly from your phone
Don’t forget to add value with custom pages for agents, including tips, checklists or local insights
Make it a habit. Send reports monthly to stay top of mind, and when you pair them with a call to action, you can use reports as the start of a conversation or lead funnel.