Raise Your Fist and Knock

WITH NATALIE FRODSHAM FRANCHISEE, ON

With so much transformation and circumstances impacting the industry beyond a real estate professional’s control right now, it’s enough to make any agent clench their fists. But raise one of those fists to a door and knock, and you reclaim your business.

That’s exactly what Franchisee, Natalie Frodsham of EXIT Ottawa Valley Realty, Brokerage did when she started prospecting with EXIT MIND-SET Trainer, Erica Nasby. Not only did it bolster her sales and listing pipeline, but it also garnered her EXIT Realty’s Nasby Knuckles Award as well as a Silver Production Award for closing 50+ ends in EXIT’s 2024 production year.

“Door-knocking has become the cornerstone of my real estate prospecting strategy, transforming the way I approach my daily activities and significantly impacting my success. This personal experience has shown me the immense value of direct, face-to-face engagement in building a robust Client Relationship Management (CRM) system and driving successful transactions,” she said.

Having trained agents in prospecting for decades, Erica is filled with pride for the agents who are willing to connect to their communities in an impactful way, showing up full service for their clients and themselves. She witnesses the sense of relief in agents, including Natalie, that comes from leaning into prospecting at the doors, saying, “Natalie has built an incredibly solid business at the doors that will continue to fuel a steady line up of leads for years based on the work she has done in her neighborhoods. She has a gratifying, solid sense of security in a time when many are concerned about market trends. Natalie can attest to the reassurance of knocking and knowing when all of her leads were set to list. As she prospects, she’s building a solid year of business ahead, and [she] is in total control.”

IT MAKES SENSE

It sounds so practical to just go out and ask for the listing, right? It did to Natalie as well, but she (like so many others), thought the idea of approaching strangers in their homes was both daunting and time-consuming. The hard truth is that prospecting is actually a doorway to awakening so many other skills.

IT’S DATA-DRIVEN

Every interaction, whether it turned into a sale or not, taught Natalie something, providing her with invaluable data to drive her business forward. By tracking responses from each door knock, she was able to build a detailed database of potential clients, refining her approach and prioritizing her daily activities by tracking interactions.

IT CREATES STRUCTURE

Door-knocking gave Natalie a focus and a purpose. It also created an inherent discipline because her schedule was dictated by it. By planning her day around her prospecting, it gave her a sense of control, which she attributed to a significant increase in her productivity and confidence.

IT’S ROOTED IN CONNECTION

When so much responsibility is on the consumer to go and find information or research businesses, it’s a real flex to bring your business to them. In Natalie’s experience, many at the doors appreciated that personal interaction and attention, which she honestly never anticipated.

Let Erica help you master the inner self and real estate skills with her programs. Contact: training@exitrealty.com or enasby@exitrealty.com