CONTENT AND COPYWRITER The engaging and thoughtful voice of your company that will turn your customers into allies.
ABOUT I write for one person, You, my Dear Reader.
I listen, so your company can speak. I build an earnest and long-lasting relationship between you and your clients. I am passionate about knowing what makes them tick, and I speak their language for you.
I lovingly craft every word for your every communication to tell everything you want them to know, everything you're calling them to do, and I tell them how to do it.
I am an agent of change between you both.
CLIENTS WE’VE WORKED WITH
APPLAUDABLE I was part of the copywriting team of a project called Applaudable -a curated social platform for inspiring individuals. I perfected and embellished the existing first
THE FRANATICS
contact copy.
I write engaging content for this Digital
I read reply emails, classified them, and
Marketing business
thoroughly designed response templates with a balanced tone -earnest and professional. ▪ I created the copy for all the sections of the website.
SCALESOURCE
SIGNARAMA
I write engaging content for this
I write content for this
staffing agency.
advertising business
PORTFOLIO Leading franchises with human-centric marketing There was a time when public figures, celebrities, and businesses got away with a facade. Media Damage Control was a tool that had an appearance of effectiveness. These are different times. Current global events are bringing an unprecedented soul-searching trend. Some of the most powerful franchises are coming to terms with reality –pretending is no longer effective if at all possible. It is not business as usual, and it is counterintuitive to talk about this. The default disposition is to avoid these conversations in marketing where the universal and historical trend was to show a better world. Even writing about this feels like a risky exercise. Now, we acclaim those who risked and won –no one likes risk just for the sake of it– So often, though, what once seemed like a risk it's not only the safest best but a necessary adaptation. Sure, not everyone is in the position of taking a risk. Not everyone has to. We can follow the steps of the strongest who lead the way and show what is working. Big franchises are displaying a human-centered marketing trend based on a simple truth –These are challenging times for everyone–. Notoriety seems to be no longer a matter of pizazz and sheer creativity. Consumers no longer respond to ingenuity as much as they are earnestly looking to address issues they care about. Current events are making us reconsider what is important. Franchises are connecting at a deeper level with their customers by caring about what they care about. Chipotle tripled its digital sales through a marketing strategy based around "culture hunting". They carefully listened to their potential consumers' concerns and struggles and responded to them actively. Some others took an honest approach by admitting struggles and showing themselves as vulnerable. Burger King asked us to support the fast-food industry by inviting us to buy a Big Mac. It had a feeling of "we are all struggling, and we are all in this together." In modern marketing, authenticity goes a long way in earning consumers' engagement and loyalty. At The Franatics, we care about providing you with all of the tools and strategies to navigate the challenges and take advantage of the opportunities available in these particular times. We are in this together. Let us know what we can do for you.
Finding allies, the road to employee’s retention The essential reason any employee leaves a job is the same as why they take another. They deem it as the best decision at a particular time. It is interesting to consider what people value and therefore consider good for them. The unspoken foundation of societies --even if somewhat neglected-- is the pursuit of well-being. Arguably the most powerful source of motivation. One of the essential abilities a company needs for its well-being –and a source of satisfaction for entrepreneurs, joy perhaps?– has to be employee retention. Consistency is crucial in every aspect of the workplace and going through the hassle of re-hiring, re-training, and establishing valuable trust is costly. Besides having an exceptional selection process designed to put the lid on your company's employee retention issues, at ScaleSource we offer some insights on the tools to achieve it. We know it's not always about the salary --employee fidelity involves too many aspects and can't be reduced to an oversimplified explanation. As in every social, and economical exchange, there's more to it than the utilitarian elements at play, and company culture is a powerful asset for achieving a productive relationship with your employee. Having an employee that genuinely cares about his job in your company can be a game-changer. Studies revealing the importance of a sound organizational culture within the workplace in performance, satisfaction, and employee retention don't come as a surprise, however, this is easy to overlook --intangibles are challenging to gauge. And it is challenging to achieve too. Culture and this is not a one-sided construct. It’s a shared achievement. Your company's culture is developed by everyone taking part in it. You can have the best culture design, tools of implementation but that will be subject to constant modification by the people you hire. The costs of transforming an organizational culture are high and the chances of achieving a healthier condition are often unpredictable. When you think about it, each person you hire becomes a generator of company culture. Understanding that its development is crucially decided in your hiring process reveals another dimension of this process' importance. At ScaleSsource we know that finding candidates who are in line with your vision, ideals, and values is paramount. Competence and efficiency may be virtues of a particular employee, but if he doesn't care about your company, there won't be a benefit from those assets. On the other hand, finding the right match sets you on the path to having a team player who's more likely to become an ally, improve his performance and be an element of change for good among the rest of the team. A satisfied employee that cares about his company and is grateful doesn't have to be monitored nor directed into giving his best, ScaleSource knows this, just ask this writer. Find those allies out there ready to give their best. Give us a call!
Storytelling Marketing: Your best possible timeline There is someone out there who needs what your business offers. Dear Client may have an unmet need or is probably seeking advice on how to solve a problem —you may have all the solutions for them. Will they find you, or will they stumble upon someone else? It's a tale that happens again and again. There's a connection mechanism that brings a happy ending. The one where you both find each other and improve your lives —even if the improvement is of no great consequence, mind you— and it is called marketing. Let us completely dismiss whatever displeasing connotation the word has acquired. We are not talking about interruptions, manipulation, and deception —Real marketing is about making a change. It's a spotlight pointing to a creative solution, the call to empowering worthy causes, the giving of a voice so you can sing your song. It can change a story, your story if you'll have it. And one of the most powerful and exciting forms of marketing is precisely storytelling. We can't get enough of it. Storytelling has been treasured by humanity even before societies emerged. It is a source of beauty, a teaching resource, the most efficient way of remembering things, the file format of our memories. It is this and much more. We are still learning a great deal about what it is, what it does, and can do. Scientists of different disciplines such as Angus Fletcher of the Project Narrative claim that the fundamental elements of our cognition have a storytelling structure —We think in stories, every thought is one. Humans can't detach ourselves from the notion of time, so even the most elemental thought assumes a beginning, a middle, and an end, no matter how rudimentary. It is the method by which we experience existence and is the driving force of the most powerful tool known —the human mind. Everything relatable, appealing, pleasant, or desirable, owes itself to a story we tell ourselves when thinking about them. Storytelling is the soul of Content Marketing. It might be the missing element for your personal and business journey, and at the Franatics, we are passionate about you getting to live your most fantastic timeline. Change your story!
Christian S. WORK EXPERIENCE
January 2022 – Present Content Writer ScaleSource ▪ I write engaging, thoughtful content that will bring customers into a mutual benefit relationship with your business.
Intern Copywriter July 2021 – October 2021 Moro.com ▪ I was part of the copywriting team of a project called Applaudable -a curated social platform for inspiring individuals. ▪ I perfected and embellished the existing first contact copy. ▪ I read reply emails, classified them, and thoroughly designed response templates with a balanced tone -earnest and professional. ▪ I created the copy for all the sections of the website. HR Recruiter and Administrative Assistant July 2021 – January 2022 Rockstar Staffing ▪ Sourcing of candidates through online platforms. ▪ Candidate outreach, assessment, interviewing, and hiring process guidance. ▪ Collaboration in the design of candidate interview formats, templates and training sessions schedule
Professional English/Spanish Interpreter and Recruiter August 2014 – July 2021 Lingüística International/Language Line Solutions ▪ Specialized in medical, legal, and financial terminologies. I assisted in a wide range of issues and some crucial conversations depending on my accuracy, such as police interrogations, sworn testimonies in front of a judge, and life or death situations –such as 911 calls.
SKILLS & INTERESTS ▪ Skills Linguistic, interpersonal, and intrapersonal types of intelligence; narrative, descriptive, persuasive, expository, and creative writing; specialized professional English-Spanish interpretation –consecutive and simultaneous– and translation. ▪ Interests Journalism, theology applied to pop-culture. storytelling, sociocultural impact of the Seattle Sound a. k. a. Grunge. film auteurs, likelihood of the Technological Singularity.
EDUCATION Facultad de Ciencias Políticas y Sociales de UAC (Faculty of Political and Social Sciences of Autonomous University of Coahuila) BS Communication Sciences and Journalism Torreón, Coahuila, México