why evo?
evo is a full concept professional haircare brand made for stylists and found wherever good hairdressers are stocked.
we’re a family owned and operated, aussie born and raised brand that has been providing salons across the globe with top-notch professional haircare since way back in ’05.
we’re here to give anyone and everyone good hair… no miracle cures, gimmicks, hyped-up ingredients or answers to love, life and other woes… just high quality, professional haircare that speaks the truth with personality.
mission
in an industry awash with over-inflated truths, big brand baloney and unrealistic standards of beauty, evo came to be… the first professional haircare brand to speak the truth with individuality and integrity.
today we’re continuing our quest to grow and protect the hairdressing industry by providing salons across the globe with honest products that put performance, people and the planet first.
from humble beginnings to big ideas, our mission has always remained: saving ordinary humans from themselves™
we challenge the status quo
* to make people think for themselves
* to inspire change for the better
* with honest products that respect people and the planet
values and philosophy
our core values of integrity, simplicity, innovation and personality underpin everything we do.
integrity
we stand for what we believe inhonest products that respect people and the planet.
simplicity
we simplify. we demystify. we make products that are easy to understand and simple to use.
innovation
we think differently, push boundaries and inspire change for the better.
personality
we’re serious without taking ourselves too seriously.
doing the right thing
at evo, we want to bring about change for the better and create a movement of freethinkers who care about doing the right thing. here is how we are lending a helping hand and trying to do better every day…
gimmick-free
we don’t add hyped-up ingredients just for label claims, greenwash or demonise ingredients.
free from
our ranges are free from sulfates, parabens, dea, tea, propylene glycol and gluten… to make your day a little safer.
tested on humans
we don’t test on our furry friends (humans only) and we have the cruelty-free peta accreditation to prove it.
vegan
we are predominately vegan with the exception of 4* products.
packaging
evo bottles are made from pcr (post-consumer recycled) plastic so that we’re producing less virgin plastic. plus, we’ve designed our packaging mostly square so that bottles can be tightly packed into shippers to further reduce our carbon footprint. where possible, we opt for infinitely recyclable glass bottles and aluminium.
carbon footprint
we offset our operational greenhouse gases by purchasing certified carbon credits and utilise solar at a manufacturing level for certain ranges. we also own an allotment of trees that allow us to further offset emissions.
friends of the forest
our brushes are made from forest stewardship council® certified hardwood (fsc-c120918), and we use fsc® certified paper for our printed materials.
greener salons
we partner with organisations like green circle salons so that together we can help to reduce and repurpose waste for a more sustainable professional haircare industry.
helping hand
we donate stock to homeless shelters, charitable organisations and indigenous communities. we proudly support short back + sidewalks who provide haircuts to those experiencing homelessness, free of charge and free of judgement.
* box o’ bollox, cassius, crop strutters + whip it good contain beeswax, xanthan gum and/ or lanolin so that they deliver the highest performance possible.
every time you purchase a bottle from evo, you’re helping stop ocean-bound plastic pollution while providing collectors with a path out of poverty.
plastic is then recycled to give it a second life and re-enter the global supply chain. for every evo bottle sold, plastic bank collectors retrieve the same amount of ocean-bound plastic. collectors are empowered to use plastic waste as currency to secure income and lifeimproving benefits.
FAREWELL to the DEFINITIONS , FILTERS , and LIMITS . the TIME is NOW . let’s CELEBRATE the WHOEVER , WHATEVER , WHENEVER . PRAISE the PERSONALITY , EMBRACE the INDIVIDUALITY , rejoice in the GOOD TIMES and GOOD HAIR . WOES not INCLUDED .
our ranges
evo is unlimited.
there truly are no limits to what a salon can do with our full concept portfolio. we’ve got everything you could ever need from basin to beyond:
* a limitless palette of out-of-this-world colour
* a unique customised colour maintenance system
* an infinite care and style collection for every hair type
* education, love and community to push yourself beyond the boundaries
our compact ranges are made for anyone and everyone, they are easy to understand and simple to use. you won’t find unnecessary, over-marketed ingredients, imaginary technology, myths or gimmicks, just products that perform to our crisp standards.
tools
evo travel
fabuloso platinum blonde toning
fabuloso colour boosting
fab pro customised colour maintenance
professional
top drop treatments
hue-verse permanent colour and demi-permanent gloss
bottle blonde lightening
all of our products are designed to be mixed, matched and layered to provide complete care, style and colour freedom.
evo brushes and combs are manufactured with an environmental conscience. made with wood from well-managed forests.
evo fabuloso toning essentials and colour boosting treatments tone/ refresh, revive and add shine to colour-treated hair in just 3-minutes.
take evo fabuloso straight from shelf to shower to keep colour-treated hair toned, vibrant and healthy in-between salon visits.
colour boosting
for dull, dry, colour-treated hair
revives hair to intensify and extend the life of colour-treated hair refreshes colour in 3-minutes
nourishing treatment softens and conditions hair restores and maintains moisture balance to reduce frizz and give brilliant shine
colour toning for blonde, lightened
or grey hair
neutralises unwanted brassy tones
refreshes and brightens colour treated blonde hair
nourishing ingredients revive and add shine
in-salon treatments
what is top drop?
top drop is evo’s new range of professional in-salon treatments, available in hydrate, repair, platinum blonde and scalp that dish up instant hair gratification quickly, simply and effectively while respecting people and the planet.
what makes top drop treatments unique?
instant results
each treatment provides results that can be seen and felt instantly. simply spray on the hair, comb through and rinse… no extra time required for you or the client.
ultra-concentrated
we could have used imaginary technology to make these products sound fancy but we haven’t. it’s the high concentration of active ingredients that give epic results. no bs required.
simple no boosters or over-complicated systems in sight. top drop treatments are easy to understand and simple to use.
just how good are the results?
we did some tests on some humans and we did some tests with some fancy machines (because we know how much everyone likes the cold hard facts) and the results came back like this...
top drop hydrate concentrate leaves hair with 48% less frizz*
top drop repair concentrate improves combability by 83%*
top drop platinum blonde concentrate instantly reduces brassiness with results being seen for up to 6 washes*
top drop scalp instantly soothes the scalp to reduce inflammation and irritation.
all treatments preserve colour vibrancy for up to 12 washes… we think that’s worth talking about.
*based on instrumental colour longevity, hydration, combability on dry hair, and anti-yellow test results conducted in 2021 for evo.
a complete range of ammonia-free permanent colour and demi-permanent gloss that provides out-ofthis-world performance without compromise.
PERFORMANCE WITHOUT COMPROMISE
performance
we’re here to empower colourists with a complete colour portfolio that doesn’t contain imaginary technologies, hyped-up ingredients or overcomplicated systems, only hardworking formulas that offer...
complete coverage
long-lasting results
superior condition
out-of-this-world shine
unique viscosity
less sensitivity
simplicity
squeaky clean
we believe in creating honest products that respect people and the planet. we left the bad stuff out and put more clean stuff in because it’s the right thing to do and it didn’t compromise on performance.
What’s OUT What’s IN
ammonia
ppd
resorcinol
silicones
sulfates
parabens
mineral oil
organic avocado oil
organic yellow chamomile extract
organic sunflower seed oil
coconut oil
plant-derived glycerin
allergen-free fragrance
vegan + cruelty free
permanent colour
89 cream-based ammonia-free shades that provide out-ofthis-world performance.
free from ammonia, ppd and resorcinol
complete white hair coverage
vibrant, uniform and longlasting results up to 4 levels of lift
unique viscosity for superior adhesion
low levels of allergen-free fragrance
perfectly complemented by demi-permanent gloss shades
100ml tube
1:1.5 mixing ratio
35 mins processing time
*50 mins for high lift
demi-permanent gloss
62 zero-lift, liquid shades that provide vibrant tone-on-tone results.
free from ammonia, ppd and resorcinol
even and vibrant toneon-tone results
zero-lift, acidic formula doesn’t break the base blends greys
low levels of allergen-free fragrance
perfectly complements permanent colour shades liquid and cream developer for different application methods
60ml bottle + 350ml clear
1:1 mixing ratio
20 mins processing time
THE SWIFTER LIFTER
the one that puts performance first, the ever-reliable for all lightening situations.
a professional lightening portfolio including a powder lightener, clay lightener and colour remover that provides maximum lightening power and flexibility with clean, even blonde results while respecting people and the planet.
better performance.
we put performance first so colourists can achieve complete lightening flexibility and epic lifting power with clean, even blonde results.
better for the people.
all formulas are fragrance-free to reduce scalp irritation and sensitivity during the lightening process. plus, they’re vegan and cruelty-free.
better for the planet.
we’ve used refill bags to help reduce plastic waste and formulated without petrochemicals, like mineral oil. instead, we use better for the planet ingredients like isopropyl myristate, guar gum and kaolin.
powder lightener clay lightener colour remover
concept a powder lightener suitable for all lightening applications that evenly lifts up to 9 levels while preserving hair strength and moisture.
level of lift up to 9
application on-scalp, off-scalp, foil techniques
development time up to 45 minutes
concept a clay lightener for creative and precise free-hand lightening that evenly lifts up to 8 levels while preserving hair strength and moisture.
level of lift up to 8
application all free-hand techniques
development time up to 45 minutes
concept a colour remover for the removal of direct dye, demipermanent and permanent colour.
removal level
strong: 20 vol softer: 10 vol
application bowl + brush
development time up to 30 minutes
the unique customised colour maintenance system that complements any colour service to protect salon retail.
with fab pro you have the power to perfectly match and maintain any hair colour, in-between salon visits with a customised colour maintenance conditioner.
the system
1. customised colour maintenance
use fab pro direct dyes to create customised colour maintenance conditioners that perfectly match and maintain any permanent, demi and semi-permanent colour in-between salon visits.
2. colour services
mix fab pro direct dyes together to create an unlimited array of semi-permanent colours with natural tone and shine to: colour refresh, fill, tone and create pastel shades.
why fab pro?
one of a kind
fab pro is the original customised colour maintenance conditioner. it’s the only system that gives colourists unlimited colour freedom to perfectly match any and every in-salon colour with a customised conditioner.
an essential service
fab pro is an essential part of any colour service. it completes the full salon prescription. every client should be leaving every colour service with a customised take-home conditioner to keep their colour looking fresh in-between salon visits.
protects salon retail
colourists don’t just hold the keys to hearts, they also hold the keys to repeat salon business. as the only ones that can perfectly match their clients colour, they are keeping clients satisfied and buying direct from the salon… win, win.
a colour palette of 13 super-bright, intense direct dyes and a clear. staino is fully intermixable for customised, long-lasting colour and shine.
* intense direct dye
* 13 super-bright shades plus a clear (120ml/4.6oz. tube)
* fully intermixable
* longer lasting results → up to 50 washes
* nourishing ingredients provide added shine
* fades true-to-tone
* maintain with an intense customised colour maintenance conditioner
salon community
we distribute our brands through the very best salons and our products are found wherever good hairdressers are stocked.
our community of evo salons and stylists:
* are creative, free thinking people full of personality and flair
* are professional and self motivated with integrity, individuality and innovation
* are serious about their profession without taking themselves too seriously
* are passionate about the salon industry, education and inspiring change for the better
* share our vision to be part of an honest beauty industry that respects people and the planet
halls of ivy los angeles
harris gibbs birmingham
scissor hair köniz
education
evo education helps salons meet our crisp standard of professionalism and dishes out the good stuff including:
fundamental product how-to’s
creative styling
cutting techniques
colour mixology
creative colour
virtual webinars
hue-tube series
our sessions are designed to get you juiced up with practical yet imaginative techniques that can be used on the salon floor.
we help you be the best you can be. you’re the talent, we’re just the something extra that helps bring out the best bits... flavouring you, like your own personal hot sauce.
education
knowledge
knowledge master pigment party
base coat certification
fundamental
conquer the combo one stop chop
blow with the flow
light side of life shade shifter not for the paint hearted
creative
take shape cut both ways
do or dye
you know hue
love salon rewards program
love is more than just a rewards program…
rewarding rebates*
product rebates to drive your backbar and stations. the right rewards to prove we’re not a pyramid scheme.
even better education*
fundamental and creative in-salon training from our expert team backed with exclusive access to studio and virtual workshops to keep your creative juices flowing.
salon evo-angelist
we’ll train and mentor evo advocates in your salon to become ‘evo-angelists’ who can share the evo love with your team and network.
exclusive branding & pre-market releases
direct access to marketing assets, toolkits and pre-market product releases.
networking, events & competitions
industry-focused events, networking opportunities and competitions designed to keep you connected and inspired.
hand-in-hand engagement
direct, round-the-clock support (love@ evohair.com) and biannual health checks to help your business grow and succeed. it’s like dating a doctor.
@melanie_cocoparle
in the media
marie claire hair awards
“we guarantee you’ll end up on better terms with your curly hair after using this. the hold is neither crispy nor sticky and the fresh floral scent deserves a special mention, too, as it’s like you’ve misted your hair in perfume.”
marie claire
healthy hair awards 2023
“this heat protector is a classic and a favourite of mine. it does exactly what it promises: it protects hair from heat damage, it smells beautiful and there’s no build-up.”
prevention
“as someone with fine hair, my ends tend to be super dry and brittle, but my scalp is oily. this was the perfect post-shower treatment to help balance my strands and protect them from heat.”
purewow
the indie beauty awards
“this evo shampoo helps my hair feel healthy and hydrated. the shampoo is zesty, fresh and the branding is quite witty, too. evo describes itself as ‘smart-thinking’, and i couldn’t agree more.”
gentleman’s journal
“three minutes is all it takes to bring blonde hair back to life, remove yellow tones and leave hair looking soft and shiny.”
prevention
stylist beauty awards 2023
“aside from smelling heavenly, the silkiness and shine that remain after rinsing – plus the effective and uniform toning results – make this a real colourrefreshing winner!”
stylist uk
“by promoting honesty and cohesion, evo is bringing a new age of inclusive hair care that helps reduce beauty’s carbon footprint.”
merchandising and promotions
