evo product knowledge book 2024

Page 1

product knowledge

evo hair products are divided into 6 product families, catering for different hair needs and distinguished by colour-coded packaging.

hydrate. dry follicles unite™

hydrate dry, colour-treated hair

repair. love is in the hair ™

repair weak, brittle, colour-treated hair

volume. fat & happy ™

volumise fine, limp, colour-treated hair

curl. twisted for life™

support and enhance all curl types

smooth. tame the strays™

smooth and control frizzy, unruly, colour-treated hair

style. great sculptors don’t use tofu™

styling and finishing options for all hair types

blending table

evo products are intermixable to give endless possibilities. blending and layering products will help you achieve better styling results to greatly increase the styling and finishing potential of the evo range.

cuticle sealer

head mistress

head mistress cuticle sealer

whip it good moisture mousse

happy campers wearable treatment

happy campers wearable treatment

root canal volumising spray shape vixen volumising lotion

curl balm

liquid rollers

total recoil curl definer

lockdown smoothing treatment

easy tiger smoothing balm

love perpetua shine drops love touch shine spray

water killer dry shampoo water killer dry shampoo brunette

day of grace pre-style primer

salty dog salt spray

mister fantastic blowout spray

icon welder heat protection spray

root canal volumising spray shape vixen volumising lotion

liquid rollers curl balm

total recoil curl definer

lockdown smoothing treatment

easy tiger smoothing balm

love perpetua shine drops

love touch shine spray

water killer dry shampoo

water killer dry shampoo brunette

day of grace pre-style primer

salty dog salt spray

mister fantastic blowout spray

icon welder heat protection spray

haze styling powder

key products blend together

A activate products together

X products do not blend together

the shag beach paste

casual act moulding whip crop strutters construction cream cassius styling clay box o’ bollox texture paste

gangsta grip bonding resin

shebang-a-bang dry spray wax

whip it good moisture mousse helmut extra strong lacquer

macgyver multi-use mousse haze styling powder

builder’s paradise working spray miss malleable flexible hairspray

the shag beach paste

casual act moulding whip

crop strutters construction cream cassius styling clay box o’ bollox texture paste

gangsta grip bonding resin

shebang-a-bang dry spray wax

macgyver multi-use mousse

builder’s paradise working spray

miss malleable flexible hairspray

helmut extra strong lacquer

X A X X X X A A A X X X X A A A X X X X X X X X X A A A A A X X
X

evo brushes and combs are manufactured with an environmental conscience. made with wood from well-managed forests.

hydrate. dry follicles unite™

the therapist hydrating shampoo concept

a moisture-rich shampoo to gently cleanse, hydrate, strengthen and improve manageability of dry hair.

recommended for dry, colour-treated hair.

benefits

 gently cleanses - sulfate-free cleansers gently clean to reduce colour fading

 improves condition - adds softness and shine, reduces frizz, helps detangle and improve manageability

 strengthens - helps reduce breakage while improving combability and manageability

 protects colour - helps lock-in colour vibrancy and reduce colour fading

how to use

wet hair, lather and rinse.

key ingredient benefit

glycerin

moisturises

hydrolyzed quinoa strengthens, protects, retains colour

sodium lauroyl methyl isethionate gently cleanses

vegan / gluten-free / gimmick-free / tested on humans / colour-safe

size 30ml,
pH 5.5
300ml, 1L

hydrate. dry follicles unite™

the therapist hydrating conditioner concept

a moisture-rich conditioner to hydrate and strengthen, while improving manageability and shine of dry hair.

recommended for dry, colour-treated hair.

benefits

 improves condition - adds softness and shine, while helping to detangle and improve manageability

 strengthens - helps reduce breakage while improving combability and manageability

 reduces frizz - seals cuticle to prevent moisture loss and provide humidity control

 protects colour - helps lock-in colour vibrancy and reduce colour fading

how to use apply to wet hair, leave for 2 minutes and rinse.

key ingredient benefit

glycerin

moisturises

hydrolyzed quinoa strengthens, protects, retains colour

panthenol moisturises, adds shine

vegan / gluten-free / gimmick-free / tested on humans / colour-safe

pH 4.5
size 30ml, 300ml, 1L

hydrate. dry follicles unite™

the great hydrator moisture mask concept

an intense moisture-rich mask to deeply hydrate, strengthen and improve manageability and shine of dry hair.

recommended for dry, colour-treated hair.

benefits

 hydrates - deeply moisturises and improves manageability

 improves condition - adds softness and shine while helping to detangle and improve manageability

 reduces frizz - seals cuticle to prevent moisture loss and provide humidity control

how to use

apply to wet hair, leave for 5 minutes and rinse. use at least weekly depending on hair condition.

key ingredient benefit

glycerin moisturises

argan oil moisturises

amodimethicone improves combability, adds shine

vegan / gluten-free / gimmick-free / tested on humans / colour-safe

creative team tip for softer, more manageable hair, use the great hydrator at least weekly after shampooing and follow with conditioner.

pH 4
size 30ml, 150ml, 1L

hydrate. dry follicles unite™

head mistress

cuticle sealer

concept

a multi-purpose cream that seals the cuticle to reduce frizz, improve blow-drying, styling and manageability.

recommended for all hair types; especially dry, colour-treated hair.

benefits

 multi-purpose - can be used as a cutting lotion, blow-drying cream or dressing cream

 improves styling - increases slip and helps detangle

 improves condition - adds softness and shine while helping to detangle and improve manageability

 reduces frizz - seals cuticle to prevent moisture loss and provide humidity control

 protects - helps provide protection from uv and heat damage

how to use

apply to towel-dried hair and blow-dry for improved manageability and softness. apply after styling to control frizz and fly-aways.

key ingredient benefit

cyclopentasiloxane conditions, adds softness

quaternium-80 improves combability, adds shine

benzophenone-4 uva/uvb protection

vegan / gluten-free / gimmick-free / tested on humans

size

30ml, 150ml

creative team tip

to reduce the appearance of split ends, liberally apply head mistress through damp mid-lengths and ends, then style as desired. create separation by applying a small amount of head mistress to dry mid-lengths and ends to finish.

pH 4.5

hydrate. dry follicles unite™

whip it good moisture mousse concept a moisture-rich, lightweight mousse that helps to hydrate, soften, improve manageability and add shine.

recommended for all hair types; especially dry, colour-treated hair.

benefits

 moisturises - adds moisture and improves manageability  improves condition - adds softness and shine

 style support - aids styling providing light hold

how to use shake well. apply evenly to damp hair and style as desired.

key ingredient benefit

glycerin moisturises

peg 12 dimethicone adds shine pvp light hold vegan / gluten-free / gimmick-free / tested on humans

size

50ml, 200ml

creative team tip for lived-in, lightweight texture, blend whip it good and haze together, apply to damp hair and let it dry.

repair. love is in the hair™

ritual salvation repairing shampoo concept

a protein-rich shampoo to gently cleanse, repair, strengthen and moisturise colour-treated hair.

recommended for weak, brittle, colour-treated hair.

benefits

 gently cleanses - sulfate-free cleansers gently clean to reduce colour fading

 repairs - treats damaged and brittle hair, especially chemically treated hair

 strengthens - helps reduce breakage while improving combability and manageability

 protects colour - helps lock-in colour vibrancy and reduce colour fading

how to use wet hair, lather and rinse.

key ingredient benefit

sodium lauroyl methyl isethionate gently cleanses

hydrolyzed quinoa strengthens, protects, retains colour

panthenol moisturises, adds shine

vegan / gluten-free / gimmick-free / tested on humans / colour-safe

pH 5.5
size 30ml, 300ml, 1L

repair. love is in the hair™

ritual salvation repairing conditioner concept

a protein-rich conditioner to repair, moisturise and improve condition and shine of damaged, colour-treated hair.

recommended for weak, brittle, colour-treated hair.

benefits

 improves condition - adds softness and shine, reduces frizz, helps detangle and improve manageability

 repairs - treats damaged and brittle hair, especially chemically treated hair

 strengthens - helps reduce breakage while improving combability and manageability

 protects colour - helps lock-in colour vibrancy and reduce colour fading

how to use

apply to wet hair, leave for 2 minutes and rinse.

key ingredient benefit

centrimonium chloride reduces fly-aways, anti-static behentrimonium

methosulfate conditions, detangles

benzophenone-4 uva/uvb protection

vegan / gluten-free / gimmick-free / tested on humans / colour-safe size 30ml, 300ml, 1L

4
pH

repair. love is in the hair™

mane attention protein treatment concept

an intense protein-rich treatment to repair, deeply moisturise and improve condition and shine of damaged, colour-treated hair.

recommended for weak, brittle, colour-treated hair.

benefits

 repairs - treats damaged and brittle hair, especially chemically treated hair

 strengthens - helps reduce breakage while improving combability and manageability

 improves condition - adds softness and shine, reduces frizz, helps detangle and improve manageability

how to use

apply to wet hair, leave for 5 minutes and rinse.

key ingredient benefit

hydrolyzed quinoa and soy repairs, retains colour

butyrospermum parkii (shea) butter conditions, moisturises

behentrimonium

methosulfate conditions, detangles

vegan / gluten-free / gimmick-free / tested on humans / colour-safe

creative team tip for softer, stronger hair, use mane attention at least weekly after shampooing and follow with conditioner.

size 30ml, 150ml, 1L pH 4.75

repair. love is in the hair™

happy campers wearable treatment concept

a lightweight daily styling treatment to moisturise, strengthen and protect, while adding style support.

recommended for all hair types; especially weak, brittle, colour-treated hair.

benefits

 moisturises - adds moisture and reduces frizz

 strengthens - helps reduce breakage while improving combability and manageability

 protects - helps provide protection from uv damage

 style support - improves styling and helps reduce blow-drying time while providing slight volume and hold

 dual delivery - use as a spray or a cream for a more concentrated effect

how to use

apply to damp hair. apply as a cream by spraying into hands first, for a more concentrated effect. apply to towel-dried hair and air-dry or blow-dry for added style support.

key ingredient benefit

panthenol

hydrolyzed quinoa

moisturises, adds shine

strengthens, protects, retains colour

pvp style support

benzophenone-4 uva/uvb protection

vegan / gluten-free / gimmick-free / tested on humans size

200ml

creative team tip to restore moisture and improve condition of second or third day hair, spray hair with a light mist of happy campers and style as desired.

indie beauty awards best leave-in conditioner 2020
50ml,
pH 3.75

volume. fat & happy™

gluttony volumising shampoo concept

a lightweight volumising shampoo to gently cleanse, build body and strengthen fine hair.

recommended for all hair types; especially fine hair.

benefits

 gently cleanses - sulfate-free cleansers gently clean to reduce colour fading

 builds body - adds volume without weighing down hair

 strengthens - helps reduce breakage while improving combability and manageability

 protects colour - helps lock-in colour vibrancy and reduce colour fading

how to use

wet hair, lather and rinse.

key ingredient benefit

polyquaternium-10 adds volume, style support

vp/dmapa acrylates copolymer adds volume, style support

hydrolyzed quinoa strengthens, protects, retains colour

vegan / gluten-free / gimmick-free / tested on humans / colour-safe size

30ml, 300ml, 1L

5
pH

volume. fat & happy™

bride of gluttony volumising conditioner concept

a lightweight volumising conditioner to build body and maintain fullness, while strengthening fine hair.

recommended for all hair types; especially fine hair.

benefits

 builds body - adds volume without weighing down hair

 improves condition - adds softness and shine, reduces frizz, helps detangle and improve manageability

 protects colour - helps lock-in colour vibrancy and reduce colour fading

how to use

apply to wet hair, leave for 2 minutes and rinse.

key ingredient benefit

polyquaternium-10 & 11 adds volume, style support benzophenone-4 uva/uvb protection

hydrolyzed quinoa strengthens, protects, retains colour

vegan / gluten-free / gimmick-free / tested on humans / colour-safe size 30ml, 300ml, 1L pH 3.75

volume. fat & happy™

root canal volumising spray concept

a volumising root lift spray to build body, texture and shine for fine hair.

recommended for all hair types; especially fine hair.

benefits

 style support - improves styling while providing definition and slight hold

 builds body - adds volume without weighing down hair

 easy application - fine mist is easily applied to build styles

how to use apply to damp hair. spray into roots for lift and support. comb through to ends for all-over texture and volume.

key ingredient benefit

vp/va copolymer style support, adds volume

cetrimonium chloride anti-static, reduces fly-aways

vegan / gluten-free / gimmick-free / tested on humans size

50ml, 200ml

creative team tip for volume and beach-based texture, apply root canal to damp hair from roots to ends, then layer with salty dog salt spray. comb through and blast dry with a blow-dryer.

volume. fat & happy™

shape vixen volumising lotion concept

a volumising styling lotion to build long-lasting body and shape with a lightweight, touchable finish.

recommended for all hair types; especially fine hair.

benefits

 volume - adds fullness and body without weighing down hair

 shape memory - improves styling with lasting hold for improved styling

 touchable finish - increases slip and leaves hair feeling light

how to use

apply evenly to dry or damp hair. blow-dry for added volume.

key ingredient benefit

vp/va copolymer style support, adds volume

polyacrylamise shape memory, humidity resistance

hydrolyzed quinoa

strengthens, protects, retains colour

vegan / gluten-free / gimmick-free / tested on humans size

30ml, 200ml

creative team tip for long-lasting body, liberally apply shape vixen throughout damp hair. use fingers to lift hair from roots and dry with a blow-dryer and diffuser.

curl. twisted for life™

the curl basics

curls are wonderfully complex… which means curl-centric products and routines can’t be one size fits all… the evo curl range is designed to provide a range of essential curl products that can be mixed and matched to create the ultimate care and styling routine for all your curl-blessed clients, no matter their curl type or patten. here is our guide to help you get the basics right for the not so basic hair.

curl type fine medium coarse

wavy

2a – 2c

springsclean + baby got bounce every wash + liquid rollers to style

curly

3a – 3c

springsclean + baby got bounce every wash +

liquid rollers + / or total recoil to style

springsclean + baby got bounce when hair is really dirty

springsclean + baby got bounce every wash + liquid rollers + / or total recoil to style

heads will roll for in-between washes when curls need a reset

liquid rollers + / or total recoil to style

coily

4a – 4c +

springsclean + baby got bounce every wash +

liquid rollers + / or total recoil to style

springsclean + baby got bounce when hair is really dirty

heads will roll + baby got bounce for in-between washes when curls need a reset

liquid rollers + / or total recoil to style

please note, the above table is here to help you on your way… we always recommend that you take the time to understand your clients curl type, pattern, washing habits and desired results so that you can perfectly personalise a routine for them.

+ +
+
+
+
+
+
+
+ +

curl. twisted for life™

springsclean deep clean rinse concept

a deep cleaning rinse that removes product build-up, dirt and excess oil without stripping colour, natural oils or hydration.

recommended for wavy, curly, coily and tight textures.

benefits

 deeply cleanses - sulfate-free cleansers cleanse the scalp and hair to dissolve product build-up, dirt and excess oil without stripping colour, natural oils or hydration

 supports curl pattern - hydrates to support natural curl shape and pattern

 improves manageability - helps to reduce frizz and prepare curls for easier styling

how to use

wet hair, apply directly to scalp section-by-section, massage thoroughly, then rinse. for best results, repeat process and follow with a treatment. use as required for a deep clean.

key ingredient benefit

cocamidopropyl betaine deeply cleanses

jojoba seed oil

avocado oil

moisturises, softens, reduces frizz

moisturises, antioxidant hydrolyzed quinoa

strengthens, protects, retains colour

vegan / gluten-free / gimmick-free / tested on humans

size

30ml, 300ml, 1L

pH

5.75

curl. twisted for life™

heads will roll co-wash concept

a low-foam cleansing conditioner that gently cleanses and conditions in one step to remove build-up, moisturise and improve curl manageability.

recommended for medium to coarse curly, coily and tight textures.

benefits

 gently cleanses - sulfate-free cleansers gently cleanse the scalp and hair to remove product build-up, dirt and excess oil

 conditions - deeply moisturises without weighing curls down  supports curl pattern - hydrates to support natural curl shape and pattern

 improves manageability - helps to reduce frizz and prepare curls for easier styling

how to use

wet hair, massage a generous amount into scalp, work product from roots to ends with fingers or a wide-tooth comb, then rinse. for best results, repeat process. use in-between deep cleaning as required.

key ingredient benefit

disodium cocoamphodiacetate soft/mild cleansing

behentrimonium chloride detangles, reduces frizz

avocado oil

moisturises, antioxidant jojoba seed oil moisturises, softens, reduces frizz

vegan / gluten-free / gimmick-free / tested on humans

size

30ml, 300ml, 1L

pH 6

curl. twisted for life™

baby got bounce curl

treatment concept

an intense rinse-out treatment that moisturises and repairs to improve manageability, support curl pattern and prepare curls for easier styling.

recommended for wavy, curly, coily and tight textures.

benefits

 moisturises - deeply moisturises and softens without weighing curls down

 repairs - treats and strengthens damaged and colour-treated curls

 primes - conditions and supports natural curl pattern to prepare curls for easier styling

 improves manageability - helps to reduce frizz, detangle and improve combability

how to use

squeeze excess water without agitating curls, spray evenly from roots to ends, comb hair with fingers or a wide-tooth comb, leave for 3-5 minutes, then rinse. for best results, use after deep cleaning or when extra hydration is required.

key ingredient benefit

argan oil

moisturises

hydrolyzed quinoa strengthens, protects, retains colour

vp/dmapa acrylates copolymer curl retention

shea butter moisturises, antioxidant

vegan / gluten-free / gimmick-free / tested on humans

size

50ml, 200ml, 1L

pH

3.75

curl. twisted for life™

liquid rollers curl balm concept

a light hold curl balm that enhances natural curl shape while moisturising and protecting against frizz.

recommended for wavy, curly, coily and tight textures.

benefits

 style support - improves styling, enhances and holds curls and waves

 improves condition - adds softness and shine, helps detangle and improve manageability

 reduces frizz - seals the cuticle to prevent moisture loss and provide humidity control

how to use

apply evenly to damp hair, air-dry or diffuse for added volume and hold.

key ingredient benefit

pvp style support

cyclomethicone conditions, adds softness

panthenol moisturises, adds shine

vegan / gluten-free / gimmick-free / tested on humans

creative team tip for even product distribution and definition, rake fingers through damp hair to detangle, apply liquid rollers to palms, then slide hair through pressed palms in sections to seal the cuticle.

size
marie
hair awards best curl enhancer 2020
30ml, 200ml
claire

curl. twisted for life™

total recoil curl definer concept

a strong hold curl defining cream that activates curl shape for a polished, soft and frizz-free finish.

recommended for wavy, curly, coily and tight textures.

benefits

 style control - strongly holds to define curl shape and pattern

 shape memory - retains curl shape and pattern with lasting hold

 reduces frizz - seals the cuticle to prevent moisture loss and provide humidity control

 touchable - leaves curls defined and hydrated without stickiness or heaviness

how to use

apply to damp hair, distribute evenly from roots to ends, twist curls, then air-dry or diffuse-dry for a tighter curl. apply to ends to finish if desired.

key ingredient benefit

vp/va copolymer style control, reduces frizz pvp shape memory/hold

cacao butter

moisturises, nourishes curl pattern

vegan / gluten-free / gimmick-free / tested on humans

size

30ml, 200ml

creative team tip for perfect curl definition and control, apply total recoil to damp hair, then twist and diffuse. for a softer, frizz-free look, shake out curls while applying heat with the diffuser.

smooth. tame the strays™

mane tamer smoothing shampoo concept

a smoothing shampoo to gently cleanse, reduce frizz and control unruly hair.

recommended for frizzy, unruly, colour-treated hair.

benefits

 gently cleanses - sulfate-free cleansers gently clean to reduce colour fading

 smooths - controls unruly hair and reduces frizz

 improves condition - adds softness and shine, reduces frizz, helps detangle and improve manageability

 protects colour - helps lock-in colour vibrancy and reduce colour fading

how to use

wet hair, lather and rinse.

key ingredient benefit

polyquaternium 7 & 10 smooths, anti-static, reduces frizz

divinyldimethicone conditions

hydrolyzed quinoa/linseed strengthens, conditions, retains colour

vegan / gluten-free / gimmick-free / tested on humans / colour-safe size

5
30ml, 300ml, 1L pH

smooth. tame the strays™

mane tamer smoothing conditioner concept

a smoothing conditioner to reduce frizz and control unruly hair, while providing humidity protection.

recommended for frizzy, unruly, colour-treated hair.

benefits

 improves condition - adds softness and shine, helps detangle and improve manageability

 reduces frizz - seals the cuticle to prevent moisture loss and provide humidity control

 smooths - controls unruly hair and reduces frizz

 protects colour - helps lock-in colour vibrancy and reduce colour fading

how to use

apply to wet hair, leave for 2 minutes and rinse.

key ingredient benefit

cetyl esters conditions, adds softness

glycerin

moisturises

hydrolyzed quinoa/linseed strengthens, conditions, retains colour

vegan / gluten-free / gimmick-free / tested on humans / colour-safe

size 30ml, 300ml, 1L pH 4.75

smooth. tame the strays™

lockdown smoothing treatment concept

an intense leave-in treatment that smooths and reduces frizz while providing humidity protection and style control for frizzy, unruly hair.

recommended for frizzy, unruly, colour-treated hair.

benefits

 smooths - controls unruly hair and reduces frizz

 reduces frizz - seals the cuticle to prevent moisture loss and provide humidity control

 improves condition - adds softness and shine, helps detangle and improve manageability

how to use

apply evenly to damp hair. air-dry naturally or use with hot tools for smooth styles.

key ingredient benefit

polyquaternium 11, 37 & 72

centrimonium chloride

smooths, anti-static

anti-static, reduces frizz, reduces fly-aways

phenyl trimethicone improves manageability, adds shine

vegan / gluten-free / gimmick-free / tested on humans

size

30ml, 150ml

creative team tip for super smooth hair, use lockdown after mane tamer shampoo and conditioner, then follow with easy tiger smoothing balm and blow-dry.

smooth. tame the strays™

easy tiger smoothing balm concept

a blow-drying cream that smooths, reduces frizz and provides style control while protecting against heat damage.

recommended for all hair types; especially thick, coarse hair.

benefits

 improves condition - adds softness and shine, reduces frizz, helps detangle and improve manageability

 style support - improves styling while providing definition and slight hold

 smooths - controls unruly hair and reduces frizz

 protects - helps provide protection from heat damage

how to use apply evenly to damp hair, blow-dry and style as desired.

key ingredient benefit

sodium laneth-40 maleate/ styrene sulfonate copolymer

improves combability, heat protection up to 220°c/430°f, style support

polyquaterium-28 detangles, conditions, smooths

cyclomethicone conditions

vegan / gluten-free / gimmick-free / tested on humans

size

30ml, 200ml

creative team tip for extra polish and control for challenging hair textures, reapply easy tiger mid-way through blow-drying, when hair is partially dry.

smooth. tame the strays™

love perpetua shine drops concept

versatile shine drops that seal the cuticle and polish the hair for a frizzfree, high-shine finish.

recommended for all hair types; especially thick, coarse hair.

benefits

 high shine - provides extra shine and gloss

 improves combability - polishes hair for improved brushing

 reduces frizz - seals the cuticle to prevent moisture loss and provide humidity control

 blends - mixes easily with styling products to boost shine and slip

how to use

apply to dry hair to finish. blend with styling products to add slip and shine.

key ingredient benefit

cyclomethicone/ dimethiconol adds shine and gloss

cyclomethicone conditions

dimethicone improves combability, adds shine

vegan / gluten-free / gimmick-free / tested on humans size 50ml

creative team tip for extra shine and easier brush handling on damaged hair, apply love perpetua to the ends of towel-dried hair prior to heat styling.

smooth. tame the strays™

love touch shine spray concept

a super lightweight mist that provides a high-shine finish.

recommended for all hair types; especially thick, coarse hair.

benefits

 high-shine - provides extra shine and gloss

 improves combability - polishes hair for improved brushing

 reduces frizz - seals the cuticle to prevent moisture loss and provide humidity control

how to use apply to wet or dry hair for shine and humidity control.

key ingredient benefit

cyclomethicone/ dimethiconol adds shine and gloss

cyclomethicone conditions

dimethicone improves combability, adds shine

vegan / gluten-free / gimmick-free / tested on humans size

100ml

creative team tip for extra polish and shine, spray love touch onto brush bristles and brush through hair.

style. great sculptors don’t use tofu™

normal persons daily shampoo

concept

a daily shampoo that deeply cleanses to remove product build-up and excess oil to refresh and balance the scalp.

recommended for all hair types; especially normal to oily hair.

benefits

 deeply cleanses - clarifies hair to remove product build-up

 balances scalp - cools and stimulates the scalp, reducing excess oil

 strengthens - helps reduce breakage while improving combability and manageability

how to use

wet hair, lather and rinse.

key ingredient benefit

mentha piperita (peppermint oil) stimulates scalp, clarifies hair

peg-6 isolauryl thioether reduces excess oil

panthenol strengthens, moisturises, adds shine

vegan / gluten-free / gimmick-free / tested on humans

creative team tip to reduce product build-up and refresh hair texture, use normal persons shampoo in-between regular shampooing.

size
pH 5.75 gentlemen’s grooming awards shower category winner 2020
30ml, 300ml, 1L

style. great sculptors don’t use tofu™

normal persons daily conditioner

concept

a lightweight daily conditioner to improve manageability while refreshing the scalp.

recommended for all hair types; especially normal to oily hair.

benefits

 improves condition - adds softness and shine, reduces frizz, helps detangle and improve manageability

 strengthens - helps reduce breakage while improving combability and manageability

 balances scalp - cools and stimulates the scalp, reducing excess oil

 cooling - reinvigorates scalp and hair to leave them feeling fresh

how to use

apply to wet hair, massage into scalp and rinse.

key ingredient benefit

behentrimonium methosulfate conditions, anti-static mentha piperita (peppermint oil) stimulates scalp hydrolyzed quinoa strengthens, protects, retains colour

vegan / gluten-free / gimmick-free / tested on humans

creative team tip to stimulate blood flow and reinvigorate the scalp, massage normal persons conditioner into the scalp.

4
size 30ml, 300ml, 1L pH

style. great sculptors don’t use tofu™

water killer dry shampoo concept

a two-in-one dry shampoo and styling spray that refreshes hair, while replacing excess oil with volume and texture.

recommended for all hair types.

benefits

 absorbs oil - absorbs excess oil to restore body and bounce  volume and texture - creates volume with touchable texture

 brushes out - easily brushes out, without leaving residue

 reduces damage - lessens damage caused by excessive washing and blow-drying

how to use

shake well. hold the can 20cm from the hair and spray evenly. as a styling product, leave in. as a dry shampoo, leave for 2 minutes then brush thoroughly.

key ingredient benefit

oryza satvia (rice) absorbs oil, adds texture

silica absorbs oil, adds volume

polymethylsilsesquioxane adds silkiness

vegan / gluten-free / gimmick-free / tested on humans

size

50ml, 200ml

creative team tip to refresh oily hair and return it to a condition that can easily be restyled, dampen hair with salty dog salt spray, then liberally spray with water killer. blow-dry and style as desired.

style. great sculptors don’t use tofu™

water killer dry shampoo concept

a two-in-one dry shampoo and styling spray that refreshes hair while replacing excess oil with volume and texture. provides grey coverage and root touch-up for dark, brunette tones.

recommended for dark, brunette tones.

benefits

 absorbs oil - absorbs excess oil to restore body and bounce

 volume and texture - creates volume with touchable texture

 brushes out - easily brushes out, without leaving residue

 blends colour - dark pigment blends with dark/ brunette tones, providing grey coverage

 reduces damage - lessens damage caused by excessive washing and blow-drying

how to use

shake well. hold the can 20cm from the hair and spray evenly. as a styling product, leave in. as a dry shampoo, leave for 2 minutes then brush thoroughly.

key ingredient benefit

oryza satvia (rice) absorbs oil, adds texture

silica absorbs oil, adds volume pigments blends with dark/ brunette tones

vegan / gluten-free / gimmick-free / tested on humans

size

50ml, 200ml

creative team tip

create the illusion of a darker root on lighter tones by lightly spraying water killer brunette at the roots and combing through to blend.

brunette

style. great sculptors don’t use tofu™

day of grace

pre-style primer concept

a lightweight leave-in primer that prepares hair for styling by detangling and improving condition while protecting against heat and uv damage.

recommended for all hair types; especially fine hair.

benefits

 primes - lightly conditions and prepares hair for styling

 protects - helps provide protection from heat damage

 improves condition - adds softness and shine, reduces frizz, helps detangle and improve manageability

how to use

shake well. spray evenly to damp hair and style as desired.

key ingredient benefit

peg-12 dimethicone adds shine

benzophenone-4 uva/uvb protection

sodium laneth-40 maleate/ styrene sulfonate copolymer

heat protection up to 220°c/430°f, adds hold, improves combability

vegan / gluten-free / gimmick-free / tested on humans size

50ml, 200ml

creative team tip

to refresh, hydrate and soften second or third day hair, spray hair with a light mist of day of grace and brush through.

style. great sculptors don’t use tofu™

salty dog salt spray concept

a salt spray that provides touchable beachy texture and volume with a natural matte finish.

recommended for all hair types.

benefits

 texture - creates touchable beach-based texture and body

 matte finish - provides natural matte finish

how to use apply to damp hair. air-dry hair for a natural finish or blow-dry for extra fullness and texture.

key ingredient benefit

magnesium sulfate & sodium chloride adds texture

pvp style support

glycerin moisturises

vegan / gluten-free / gimmick-free / tested on humans

size

50ml, 200ml

creative team tip for beachy waves, spray dry hair with salty dog and create two plaits on either side of the head. blow-dry, then release plaits and separate using fingers. for extra texture and shape, spray salty dog through mid-lengths and ends to finish.

style. great sculptors don’t use tofu™

mister fantastic blowout spray concept

a versatile blow-dry spray to build body and accelerate blow-drying time, while improving style control and protecting against heat damage.

recommended for all hair types; especially long, layered hair.

benefits

 style support - improves styling and adds shape memory, while providing medium hold

 protects - helps provide protection from heat damage

 saves time - reduces blow-drying time

how to use

apply to damp hair for curl sets, waving and blow-drying. apply to dry hair for hot tool styling.

key ingredient benefit

hydrolyzed quinoa

pvp

sodium laneth-40 maleate/ styrene sulfonate copolymer

strengthens, protects, retains colour

style support, adds volume

heat protection up to 220°c/430°f, improves combability

vegan / gluten-free / gimmick-free / tested on humans size

50ml, 200ml

creative team tip for a lived-in blow-dry, apply mister fantastic to towel-dried hair from roots to ends. wrap large sections of hair around a radial brush, blow-dry until almost dry and leave to cool. unwrap hair, lightly spray with mister fantastic and blast dry on low-air.

style. great sculptors don’t use tofu™

icon welder heat protection spray concept

a heat protection spray to protect against heat and uv damage, while providing style control with a touchable finish.

recommended for all hair types.

benefits

 protects - helps provide protection from uv and heat damage  style support - improves styling and adds shape memory, while providing volume and medium hold

 improves condition - adds softness and shine, reduces frizz and improves manageability

how to use spray on individual sections of dry hair before using hot tools.

key ingredient benefit

peg-12 dimethicone improves combability, adds shine

benzophenone-4 uva/uvb protection

sodium laneth-40 maleate/ styrene sulfonate copolymer

heat protection up to 220°c/430°f, style support, improves combability

vegan / gluten-free / gimmick-free / tested on humans

size

50ml, 200ml

creative team tip to add extra hold and protection while maintaining an invisible finish, layer or blend icon welder with any evo styling product.

style. great sculptors don’t use tofu™

haze styling powder concept

a super-lightweight styling powder that provides matte texture and volume without residue.

recommended for all hair types; especially fine, limp hair.

benefits

 volume and texture - creates volume with touchable texture

 easy application - pump provides even distribution for general or targeted application

 refillable pump - reduces environmental impact and wastage

how to use

shake gently before use. apply to dry hair for texture. apply directly to roots for extra root lift. refill pack can be used as a shaker or with pump.

key ingredient benefit

silica silyate adds volume, absorbs oil

vp/va copolymer style support, adds volume

vegan / gluten-free / gimmick-free / tested on humans size

50ml, refill available

creative team tip for extra volume, layer haze over root canal volumising spray at the roots and blow-dry.

style. great sculptors don’t use tofu™

the shag beach paste concept

a styling paste that creates beachy, lived-in texture with a matte finish.

recommended for all hair types.

benefits

 texture and volume - creates touchable texture and builds body

 matte finish - provides a dry, matte finish

 absorbs oil - absorbs excess oil helping to extend the life of a hairstyle

how to use

work between hands to activate. apply to mid-lengths and ends for texture and definition or to roots for volume and lift. use alone or layer with styling products for extra texture and style support.

key ingredient benefit

magnesium sulfate adds texture and volume

kaolin provides matte finish

zeolite absorbs oil and impurities

vegan / gluten-free / gimmick-free / tested on humans size 50g

creative team tip

blow-dry with head mistress and layer salty dog over the top. use a flat iron to create waves. massage the shag into roots for volume and lift.

style. great sculptors don’t use tofu™

casual act moulding paste concept

a light hold, water-soluble moulding paste that provides separation, texture and flexible style control with a matte finish.

recommended for all hair types; especially short to medium lengths.

benefits

 texture and separation - creates touchable texture, separation and definition

 improves condition - adds softness and slight shine, reduces frizz and helps improve manageability

 re-workable - flexible hold that can be restyled with ease

 water soluble - easily washes out, without leaving residue

how to use

work between hands. apply to dry or towel-dried hair. let air-dry or blow-dry for added separation and texture.

key ingredient benefit

butyrospermum parkii

ç(shea) butter

moisturises

pvp/va copolymer style support diatomaceous earth holds style, adds volume

vegan / gluten-free / gimmick-free / tested on humans

size

15g, 90g

creative team tip for a dryer finish with more hold blend casual act with haze.

style. great sculptors don’t use tofu™

crop strutters

construction cream concept

a medium hold, water-soluble styling cream that provides definition, texture and style control with medium shine.

recommended for all hair types; especially short hair.

benefits

 style support - improves styling, definition and hold  re-workable - flexible hold that can be restyled with ease  water soluble - easily washes out, without leaving residue

how to use work between hands. apply to dry or towel-dried hair.

key ingredient benefit

pvp/va copolymer style support

peg-75 lanolin moisturises

cera carnauba flexible hold

gluten-free / gimmick-free / tested on humans size

15g, 90g

creative team tip

get extra nourishment for dry hair by applying crop strutters from mid-lengths to ends.

style. great sculptors don’t use tofu™

cassius styling clay concept

a strong hold styling clay that provides definition, texture and malleable style control with a matte finish.

recommended for all hair types; especially thick, coarse hair.

benefits

 strong hold - creates structured looks that remain in place  texture - creates touchable texture and builds body  re-workable - flexible hold that can be restyled with ease

how to use work between hands. apply to dry or towel-dried hair.

key ingredient benefit

diatomaceous earth holds style, adds volume

kaolin style support beeswax flexible hold

gluten-free / gimmick-free / tested on humans size 15g, 90g

creative team tip to make longer hair easy to style, blend cassius with salty dog salt spray to reduce hold and work through hair.

style. great sculptors don’t use tofu™

box o’ bollox texture paste concept

an extra-strong hold texture paste that provides definition, texture and complete style control with a super-matte finish.

recommended for all hair types.

benefits

 extra-strong hold - creates structured looks that remain in place  texture - creates rough texture and builds body  matte finish - provides natural matte finish

how to use work between hands. apply to dry or towel-dried hair.

key ingredient benefit

pvp/va copolymer style support

ozokerite matte finish

beeswax flexible hold

gluten-free / gimmick-free / tested on humans size

15g, 90g

creative team tip to allow more time when working with box o’ bollox, blend with day of grace pre-style primer or salty dog salt spray.

style. great sculptors don’t use tofu™

gangsta grip bonding resin concept

an extra-strong hold gel that provides complete style control with a high-shine finish.

recommended for all hair types.

benefits

 strong hold - creates structured looks that remain in place

 high shine - provides extra shine and gloss

 re-workable - reactivable with water for easy re-styling

how to use

apply to damp hair. air-dry for wet look with strong hold or blow-dry for control with added volume. to reactivate, wet hair and restyle.

key ingredient benefit

vp/va copolymer style support, adds volume

methacrylate copolymer holds styles, controls frizz

amp-acrylates / allyl methacrylate copolymer

strong hold, adds shine, non-tacky

vegan / gluten-free / gimmick-free / tested on humans

creative team tip for a wet look with lasting hold, blend gangsta grip with love perpetua shine drops and work evenly through damp hair.

size 200ml

style. great sculptors don’t use tofu™

shebang-a-bang dry spray wax concept

a versatile dry texture spray that provides separation and natural movement with a matte finish.

recommended for all hair types.

benefits

 workable texture - creates pliable texture with separation and movement

 versatile - can be used on any hair type to style wet or dry hair

 easy application - mist provides even distribution to easily build styles

how to use

shake well. spray on damp hair and blow-dry. spray on dry hair for a textured finish.

key ingredient benefit

glycerin moisturises

vp/va copolymer style support, adds volume peg-12 dimethicone improves combability, adds shine

gluten-free / gimmick-free / tested on humans size

200ml

creative team tip for smooth ends while maintaining texture and control, layer shebang-a-bang over day of grace pre-style primer and blow-dry in.

style. great sculptors don’t use tofu™

macgyver multi-use mousse concept

a multi-purpose styling mousse that can be used with or without heat to create volume, separation and texture.

recommended for all hair types.

benefits

 style control - adds shape memory with lasting hold for improved styling

 volume and texture - creates volume and touchable texture

 brushes out - easily brushes out without leaving residue

 versatile - can be used with or without heat to style and/or finish wet or dry hair

how to use

shake well. distribute evenly through damp hair. air-dry for definition and style control or blow-dry for texture, volume and hold. reapply to dry hair for added texture and separation.

key ingredient benefit

polyquaternium -4/ hydroxypropyl starch copolymer style support

amp-acrylates/ allyl methacrylate copolymer adds texture, humidity resistance

cetrimonium chloride conditions

vegan / gluten-free / gimmick-free / tested on humans size

50ml, 200ml

creative team tip

for tousled waves with volume, separation and texture, apply macgyver to damp hair from roots to ends and blow-dry hair until completely dry. create waves using a straighting iron or curling tong and finish by applying macgyver section-by-section.

cosmopolitan beauty
best volumiser 2019 askmen grooming awards best mousse 2019 indie beauty awards best volumiser 2019
awards

style. great sculptors don’t use tofu™

builder’s paradise working spray concept

a medium hold, lightweight hairspray that builds style and shape control with a reworkable, brushable finish.

recommended for all hair types.

benefits

 style support - improves styling, definition and hold

 texture - creates touchable texture and builds body

 re-workable - flexible hold that can be restyled with ease and reactivated with heat

 brushes out - easily brushes out without residue

 water soluble - easily washes out, without leaving residue

how to use

spray during styling for volume and style support. spray over finished style for strong hold and control.

key ingredient benefit

ethyl ester of pvm/ma copolymer style support, adds shine

octylacrylamide/acrylates/ butylaminoethyl methacrylate copolymer style support, humidity resistance

glycerin conditions

vegan / gluten-free / gimmick-free / tested on humans

size

300ml

creative team tip for a blow-dry with extra volume, hold and soft brushable finish, layer builders paradise over root canal volumising spray section-bysection and blow-dry as desired.

style. great sculptors don’t use tofu™

miss malleable flexible hairspray concept a strong hold hairspray that provides malleable, long-lasting style and shape control with a fine mist delivery and brushable finish. recommended for all hair types.

benefits

 strong hold - creates structured looks that remain in place

 re-workable - flexible hold that can be restyled with ease

 brushes out - easily brushes out without residue

 fine mist - fine, dry mist dries on contact to leave a non-tacky finish

how to use shake well and spray to specific areas for support and control. spray evenly over finished hairstyle for general hold.

key ingredient benefit

octylacrylamide/acrylates/ butylaminoethyl methacrylate copolymer style support, humidity resistance

panthenol moisturises, adds shine

phenyl trimethicone conditions

vegan / gluten-free / gimmick-free / tested on humans

creative team tip to control stubborn fly-aways and frizzy hairlines, dampen hair with miss malleable, comb hair flat to the head to smooth, then blow-dry. brush out with a bristle brush for a soft finish.

size 300ml esquire grooming awards best hairspray 2019

style. great sculptors don’t use tofu™

helmut extra strong lacquer concept

an extra-strong hold hairspray that provides complete style and shape control with a high-shine finish without residue. recommended for all hair types.

benefits

 strong hold - creates structured looks that remain in place  brushes out - easily brushes out, without residue

how to use

spray to specific areas for support and control. spray evenly over finished style for general hold.

key ingredient benefit

octylacrylamide/acrylates/ butylaminoethyl methacrylate copolymer holds style, humidity resistance

panthenol moistures, adds shine cyclomethicone conditions

vegan / gluten-free / gimmick-free / tested on humans size

65ml, 285ml

creative team tip for the ultimate hold and shine, spray finished style with helmut and diffuse on low-air, high-heat to set.

/face + body

überwurst shaving créme concept

a moisturising shaving crème to reduce shave burn and soften the skin.

recommended for all skin types.

benefits

 softens - conditions whiskers for softer stubble  moisturises - moisturises skin for easier shaving

 protects - helps to reduce shave burn and rash

how to use

splash face with warm water, massage überwurst in. take a sharp razor, follow the direction of your whiskers. rinse with cold water. pat dry. apply face balm.

key ingredient benefit

sodium lauroamphoacetate gently cleanses, reduces irritation

tocopheryl acetate conditions, antioxidant aloe barbadensis

leaf extract moisturises

vegan / gluten-free / gimmick-free / tested on humans size

30ml, 150ml

pH

6.75

/face + body

winners face balm concept a lightweight, oil-free face moisturiser.

recommended for all skin types.

benefits

 moisturises - soothes and softens skin

 calms - reduces redness, razor burn and tightness

 fast absorbing - quickly absorbs and hydrates skin

 non-greasy - conditions skin without greasy residue

how to use

apply to clean, dry face and neck post-shave or any time skin needs hydration.

key ingredient benefit

glycerin moisturises

allantoin conditions

tocopheryl acetate conditions, antioxidant

vegan / gluten-free / gimmick-free / tested on humans size

30ml, 150ml

pH

5.5

/face + body

soap dodger hand and body wash concept

a lightly-scented nourishing body and hand wash that gently cleans and conditions skin.

recommended for all skin types.

benefits

 gently cleanses - gently cleanses while retaining moisture

 moisturises - conditions and softens skin

 fresh - leaves skin lightly scented with a fresh fragrance

how to use

wet skin, lather over body and rinse.

key ingredient benefit

sodium lauroyl methyl isethionate

gently cleanses, reduces irritation

methyl gluceth-20 moisturises

aloe barbadensis

leaf extract moisturises

vegan / gluten-free / gimmick-free / tested on humans

size

30ml, 300ml

5.5
pH

/face + body

self indulgence

body crème concept a lightly-scented body crème to soothe and hydrate skin.

recommended for all skin types.

benefits

 moisturises - soothes and softens skin

 fast absorbing - quickly absorbs and hydrates skin

 fresh - leaves skin lightly scented with a fresh fragrance

how to use work the desired amount between your hands and massage in.

key ingredient benefit

sweet almond oil moisturises

glyceryl stearate soothes, softens

glycerin moisturises

vegan / gluten-free / gimmick-free / tested on humans size 30ml, 300ml

pH 5.5

cake body and face bar concept

a ph-neutral, triple-milled soap that gently cleanses the body and face.

recommended for all skin types.

benefits

 gently cleanses - while retaining moisture

 moisturises - conditions and softens skin

how to use wet skin, lather over body and rinse.

key ingredient benefit

jojoba seed oil conditions

glycerin moisturises

tocopheryl acetate conditions, antioxidant

gluten-free / gimmick-free / tested on humans

size 20g

/body

hank

ceramic radial brush concept

a styling brush for quick and easy blow-drying. vent holes in the barrel allow heat from the blow-dryer to circulate at the roots, to create volume.

recommended for all hair types; except delicate hair; use to straighten and smooth, or add volume and bounce.

features/benefits

 quicker blow-drying - ceramic-coated*, vented, metal barrel speeds up drying time

 reduces frizz - heat-resistant, ionic nylon bristles reduce frizz and improve manageability

 easy sectioning - handle pick allows for easy sectioning

 environmentally conscious - made with wood from well-managed forests

how to use

blow-dry hair until almost dry. work with small to medium sections and place hank at the roots and apply heat by directing blow-dryer at the barrel. maintain tension as you move hank through the hair.

brush care

remove excess hair using a long-tooth comb. wash with warm, soapy water; rinse clean and blow-dry excess water. stand to dry with head facing down.

size

35mm, 43mm, 52mm

* the ceramic-coated barrel absorbs heat uniformly, aiding drying time and styling.

† the anti-static properties of the ionic nylon pins generate negative ions, helping to leave hair more smooth, healthy and manageable.

evo brushes and combs are manufactured with an environmental conscience. made with wood from well-managed forests.

creative team tip for maximum volume, work with medium sections, place hank at the roots and apply heat from a blowdryer as you lift the hair, pulling from roots to ends. maintain tension as you move hank through the hair.

/tools

/tools

bruce

bristle radial brush

concept

a styling brush for blow-drying longer hair. boar bristles distribute natural oils and polish hair smooth.

recommended for all hair types; especially long, thick, wavy, curly hair; use to straighten and smooth, or add volume and bounce.

features/benefits

 improves manageability - natural boar bristles* distribute natural oils to help reduce damage and frizz

 adds shine - natural boar bristles polish cuticle to smooth and add shine

 easy sectioning - handle pick allows for easy sectioning  environmentally conscious - made with wood from well-managed forests

how to use

blow-dry hair until almost dry. work with small to medium sections and place bruce at the roots and apply heat by directing a blow-dryer at the barrel. maintain tension as you move bruce through the hair.

brush care

remove excess hair using a long-tooth comb. wash with warm, soapy water; rinse clean and blow-dry excess water. stand to dry with head facing down.

size

22mm, 28mm, 38mm

* boar bristle brushing helps maintain the health and condition of hair. the unique structure of the boar bristle carries sebum from the scalp to the end of the hair shaft; by coating each hair strand with sebum, boar bristle brushing helps to repair dry hair and add shine.

evo brushes and combs are manufactured with an environmental conscience. made with wood from well-managed forests.

creative team tip

for a smooth blow-dry, work with large sections, place bruce at the roots and apply heat from a blow-dryer as you lift the hair, pulling from roots to ends. maintain tension and wind bruce from ends to mid-lengths, leave to cool and unwind.

/tools

spike

nylon pin bristle radial brush

concept

a styling brush for quick, easy blow-drying. boar bristles help to stretch the hair, while the nylon pins smooth, polish and add shine.

recommended for

all hair types; especially thick, wavy, curly, frizzy hair; use to straighten and smooth, or add volume and bounce

features/benefits

 improves manageability - natural boar bristles* distribute natural oils to help reduce damage and frizz

 adds shine - heat resistant, nylon pins polish cuticle to smooth and add shine

 easy sectioning - handle pick allows for easy sectioning

 environmentally conscious - made with wood from well-managed forests

how to use

blow-dry hair until almost dry. work with small sections, place spike at the roots and apply heat by directing a blow-dryer at the barrel. allow each section to cool before brushing from roots to ends.

brush care

remove excess hair using a long-tooth comb. wash with warm, soapy water; rinse clean and blow-dry excess water. stand to dry with head facing down.

size

14mm, 22mm, 28mm, 38mm

* boar bristle brushing helps maintain the health and condition of hair. the unique structure of the boar bristle carries sebum from the scalp to the end of the hair shaft; by coating each hair strand with sebum, boar bristle brushing helps to repair dry hair and add shine.

† nylon pins penetrate deeply; detangling and smoothing the hair.

evo brushes and combs are manufactured with an environmental conscience. made with wood from well-managed forests.

creative team tip

for a tighter, bouncier blow-dry, work with small sections of almost dry hair and roll spike up from ends to roots. hold spike in the hair and blast section with hot air, followed by cold air from a blow-dryer. unravel hair, brush out and spray with hairspray to set the shape.

/tools

pete

ionic paddle brush concept

a multi-purpose styling brush well-suited for smoothing and detangling hair.

recommended for all hair types; especially medium to long lengths; use to detangle, straighten and smooth.

features/benefits

 gentle styling - natural, soft rubber cushion offers improved detangling and gentler styling

 reduces frizz - high-heat resistant, ball-tipped ionic pins* reduce frizz and improve manageability

 environmentally conscious - made with wood from wellmanaged forests

how to use

blow-dry hair until almost dry. brush pete through hair in a downward motion from roots to ends, while applying heat from a blow-dryer with a nozzle for concentrated airflow.

brush care

remove excess hair using a long-tooth comb. wash with warm, soapy water; rinse clean and blow-dry excess water.

* the anti-static properties of the ionic nylon pins generate negative ions, helping to leave your hair feeling more smooth, healthy and manageable.

evo brushes and combs are manufactured with an environmental conscience. made with wood from well-managed forests.

creative team tip

for a quick blow-dry, work with large sections, place pete flat to the roots and apply heat from a blow-dryer as you lift the hair, pulling from roots to ends.

/tools

conrad bristle paddle brush concept

a dressing brush well-suited for polishing and smoothing hair.

recommended for all hair types, especially long, thick, wavy, curly hair; use to polish and smooth.

features/benefits

 reduces frizz - natural boar bristles* reduce frizz and improve manageability

 adds shine - natural boar bristles polish cuticle to smooth and add shine

 environmentally conscious - made with wood from well-managed forests

how to use

dry hair completely. detangle hair with a wide-tooth comb. work with medium sections, lightly place conrad at the roots and brush through to ends.

brush care

remove excess hair using a long-tooth comb. wash with warm, soapy water; rinse clean and blow-dry excess water.

evo brushes and combs are manufactured with an environmental conscience. made with wood from well-managed forests.

creative team tip

to reduce static, spray hair with day of grace pre-style primer before brushing.

* boar bristle brushing helps maintain the health and condition of hair. the unique structure of the boar bristle carries sebum from the scalp to the end of the hair shaft; by coating each hair strand with sebum, boar bristle brushing helps to repair dry hair and add shine.

/tools

bradford pin bristle brush concept

a dressing brush well-suited for polishing and smoothing hair.

recommended for all hair types; especially long, thick, wavy, curly hair; use to polish and smooth.

features/benefits

 improves manageability - natural boar bristles* distribute natural oils to help reduce damage and frizz

 adds shine - high-heat resistant, nylon pins polish cuticle to smooth and add shine

 gentle styling - natural, soft rubber cushion provides gentler styling

 environmentally conscious - made with wood from well-managed forests

how to use

dry hair completely. detangle with a wide-tooth comb. work with medium sections, lightly place bradford at the roots and brush through to ends.

brush care

remove excess hair using a long-tooth comb. wash with warm, soapy water; rinse clean and blow-dry excess water.

evo brushes and combs are manufactured with an environmental conscience. made with wood from well-managed forests.

creative team tip for a frizz-free finish, spray bradford’s bristles with hairspray before brushing.

* boar bristle brushing helps maintain the health and condition of hair. the unique structure of the boar bristle carries sebum from the scalp to the end of the hair shaft; by coating each hair strand with sebum, boar bristle brushing helps to repair dry hair and add shine. † nylon pins penetrate deeply; detangling and smoothing the hair.

/tools

tyler

teasing brush concept a brush for sectioning, detailing and teasing when dressing hair.

recommended for all hair types; especially long hair with fine to medium texture and thin to medium density; use to tease and back brush.

features/benefits

 adds shine - natural boar bristles* polish cuticle to smooth and add shine

 precise styling - densely packed bristles of varying lengths allow for ultimate precision

 environmentally conscious - made with wood from well-managed forests

how to use

work with small sections. hold section away from head and brush tyler from ends to roots. once all sections are complete, lightly brush top layer of hair to smooth without removing texture.

brush care

remove excess hair using a long-tooth comb. wash with warm, soapy water; rinse clean and blow-dry excess water.

evo brushes and combs are manufactured with an environmental conscience. made with wood from well-managed forests.

creative team tip for easy sectioning, use tyler’s tail to quickly part and section hair.

* boar bristle brushing helps maintain the health and condition of hair. the unique structure of the boar bristle carries sebum from the scalp to the end of the hair shaft; by coating each hair strand with sebum, boar bristle brushing helps to repair dry hair and add shine.

/tools

roy wide-tooth comb concept a detangling comb.

recommended for all hair types; especially thick, curly hair; use to detangle and evenly distribute product.

features/benefits

 anti-static - wooden, wide-teeth reduce static  environmentally conscious - made with wood from well-managed forests

how to use

place roy at the roots and comb through to the ends. use on damp hair during styling to add natural waves and deep ridges.

brush care

remove excess hair. wash with warm, soapy water and rinse clean.

evo brushes and combs are manufactured with an environmental conscience. made with wood from well-managed forests.

creative team tip

create natural waves by blending gangsta grip bonding resin with liquid rollers curl balm and applying throughout damp hair and comb through with roy.

hydrate concentrate in-salon treatment

concept

a highly concentrated in-salon treatment that instantly hydrates dry hair to reduce frizz, improve condition and add shine.

recommended for dry, colour-treated hair.

benefits

 hydrates – deeply and quickly moisturises hair for improved manageability.

 reduces frizz – instantly seals the cuticle to prevent moisture loss and provide humidity control so hair is left with 48% less frizz.

 improves condition – greatly improves softness and shine while helping to detangle and improve manageability.

 protects colour – helps colour look more vibrant for up to 12 washes.

how to use

key ingredient benefit

shampoo and towel dry hair, spray evenly to hair and comb through to distribute, then rinse thoroughly. prodew hydrates, strengthens, protects colour, antistatic

xylishine

moisturises, improves condition, adds shine

vegan / gluten-free / gimmick-free / tested on humans / colour-safe size

15ml – single use pH 4–5

creative team tip to maintain hydrating effects, prescribe the great hydrator as a take-home treatment to be used weekly.

at k ehome
/top drop

treatment

concept

a highly concentrated in-salon treatment that instantly repairs and strengthens weak and brittle hair to reduce breakage, improve condition and add shine.

recommended for weak, brittle, colour-treated hair.

benefits

 repairs – instantly treats and nourishes damaged hair.

 strengthens – helps to reduce breakage, improving combability by 83% on dry hair.

 improves condition – greatly improves softness and shine while helping to detangle and improve manageability.

 protects colour – helps colour look more vibrant for up to 12 washes.

how to use

shampoo and towel dry hair, spray evenly to hair and comb through to distribute, then rinse thoroughly.

key ingredient benefit

prodew

hibiscin

hydrates, strengthens, protects colour, antistatic

repairs, improves condition

vegan / gluten-free / gimmick-free / tested on humans / colour-safe

size

15ml – single use

pH

4–5

creative team tip to maintain strengthening effects, prescribe mane attention as a take-home treatment to be used weekly.

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repair concentrate in-salon
at k ehome

platinum blonde concentrate in-salon

treatment

concept

a highly concentrated in-salon treatment that instantly neutralises brassy, yellow tones in colour-treated blonde hair to tone and refresh, improve condition and add shine.

recommended for dull, dry, colour-treated blonde hair.

benefits

 tones – instantly neutralises unwanted tones to brighten and refresh colour-treated blonde hair for up to 6 washes.

 improves condition – greatly improves softness and shine while helping to detangle and improve manageability.

 adds shine – restores and maintains moisture balance to reduce frizz and improve shine.

how to use

shampoo and towel dry hair, spray evenly to hair and comb through to distribute, then rinse thoroughly.

key ingredient benefit

purple pigment

prodew

hibiscin

neutralises unwanted brassy tones

hydrates, strengthens protects colour

repairs, improves condition

vegan / gluten-free / gimmick-free / tested on humans / colour-safe

size

15ml – single use pH 4–5

creative team tip

to maintain toning effects, prescribe platinum blonde toning shampoo and colour boosting treatment to be used weekly together or alone depending on desired result.

at k ehome
/top drop

/top drop

scalp concentrate in-salon treatment

concept

a highly concentrated in-salon scalp treatment that instantly soothes and protects the scalp by helping to reduce inflammation, irritation and dryness leaving the scalp balanced and calm while improving the condition of the hair.

recommended for all scalp types, especially dry, itchy and irritated scalps.

benefits

 soothes – instantly soothes the scalp reducing inflammation, itchiness and irritation.  protects – creates a protective hydrating barrier on the scalps surface to maintain moisture level.

 balances – helps regulate oil production to leave the scalps natural oil levels balanced.

 calms – cools the scalp to leave it feeling instantly calm and refreshed.

how to use

shampoo and towel-dry hair, spray first focussing on the scalp and then the hair, comb through to distribute, then rinse thoroughly.

key ingredient benefit

sanicapyl (piper nigrum berry, inga alba bark, sodium lauroyl lactylate)

hydrogenated castor oil

eucalyptus + peppermint oil

centrimonium chloride

reduces inflammation, dryness, irritation and regulates oil production, improves hair softness and shine

creates protective barrier calms, soothes

smoothes, softens, detangles

vegan / gluten-free / gimmick-free / tested on humans / colour-safe

size

15ml – single use

pH 4–5
39361G_03.2024 printed on paper from well managed forests and controlled sources using environmentally friendly vegetable-inks. 9 349769 023235
product knowledge

evo fabuloso toning essentials and colour boosting treatments tone/ refresh, revive and add shine to colour-treated hair in just 3-minutes.

**

take evo fabuloso straight from shelf to shower to keep colour-treated hair toned, vibrant and healthy in-between salon visits.

PLATINUM BLONDE

TONING SHAMPOO

CONCEPT

a strong toning shampoo that gently cleanses while neutralising unwanted brassy, yellow tones in colour-treated blonde hair to leave it toned, cleansed and revived.

RECOMMENDED FOR lightened or grey hair.

BENEFITS

* STRONG TONING * neutralises unwanted tones to brighten and extend the life of colour-treated blonde hair

* GENTLY CLEANSES * sulfate-free cleansers gently clean to protect against colour-fading

* REVIVES * nourishing ingredients soften and strengthen for improved manageability

DIRECTIONS

wet hair. wear gloves. lather, wait 1-3 minutes depending on desired result and rinse. repeat if necessary. for a more intense result, follow with fabuloso colour boosting treatment. use weekly.

BEFORE AFTER

KEY INGREDIENT BENEFIT

cationic hair dye tones

sodium lauroyl methyl isethionate gently cleanses

glycerin moisturises

panthenol conditions, repairs

SIZE 30ml, 250ml, 1L PH 5.75
/ gluten-free / gimmick-free / tested on humans LEVEL 10 LEVEL 7
vegan

PLATINUM BLONDE

COLOUR BOOSTING TREATMENT

CONCEPT

a nourishing treatment that reduces unwanted brassy tones in colour-treated blonde hair to leave it refreshed and revived with added shine.

RECOMMENDED FOR lightened or grey hair.

BENEFITS

* TONES * instantly tones to brighten and extend the life of colour-treated blonde hair.

* REVIVES * nourishing treatment softens and conditions hair

* ADDS SHINE * restores and maintains moisture balance to reduce frizz and give brilliant shine

HOW TO USE

wash and towel dry hair. wear gloves. spread desired amount, depending on hair length, with comb or fingers. wait 3 minutes, then rinse until water runs clear. use weekly.

KEY INGREDIENT BENEFIT

cationic hair dye tones

centrimonium chloride conditions, anti-static, reduces frizz

panthenol conditions, repairs

benzophonene - 4 protects, retains colour

SIZE 30ml, 220ml , 1L PH 5 vegan / gluten-free / gimmick-free / tested on humans LEVEL 10 LEVEL 7 BEFORE AFTER

PLATINUM BLONDE

TONING MIST

CONCEPT

a lightweight, leave-in mist that lightly tones, treats and detangles blonde hair while protecting it from uv and heat damage.

RECOMMENDED FOR blonde, grey or lightened hair.

BENEFITS

* LIGHTLY TONES * refreshes and brightens colour-treated blonde hair

* TREATS * nourishing ingredients moisturise, strengthen and improve condition of the hair

* DETANGLES * helps detangle, add softness and shine to prepare hair for styling

* PROTECTS * provides protection from uv and heat damage

DIRECTIONS

suitable for daily use. shake well, spray evenly to damp or dry hair, leave in and style as desired. for a more intense result, use after fabuloso platinum blonde toning shampoo and/or colour boosting treatment.

SIZE

50ml, 140ml

FOR A MORE INTENSE RESULT PAIR WITH KEY INGREDIENT BENEFIT

violet pigment softly tones

betaine protects, smooths and reduces fizz

benzophenone 4 uv protection

bis-cetearyl amodimethicone

t hermal protection, hair strengthening and improves condition

vegan / cruelty free / made without sulfates, parabens or gluten

PH 5.25

LIGHT BEIGE

COLOUR BOOSTING TREATMENT

CONCEPT

a colour boosting treatment that provides an instant colour boost, combined with a nourishing treatment to refresh or tone colour, revive and add shine in just 3 minutes.

RECOMMENDED FOR dull, dry, colour-treated light blonde to blonde hair.

BENEFITS

* REFRESHES/TONES COLOUR * instantly refreshes/tones to intensify and extend the life of colour-treated hair

* REVIVES * nourishing treatment softens and conditions hair

* ADDS SHINE * restores and maintains moisture balance to reduce frizz and give brilliant shine

HOW TO USE

wash and towel dry hair. wear gloves. spread desired amount, depending on hair length, with comb or fingers. wait 3 minutes, then rinse until water runs clear. use weekly. SIZE

KEY INGREDIENT BENEFIT

cationic hair dye colours / tones

centrimonium chloride conditions, anti-static, reduces frizz panthenol conditions, repairs

benzophonene - 4 protects, retains colour

vegan / gluten-free / gimmick-free / tested on humans

BEFORE AFTER LEVEL 10
LEVEL 7
30ml, 220ml
PH 5

CARAMEL COLOUR BOOSTING TREATMENT

CONCEPT

a colour boosting treatment that provides an instant colour boost, combined with a nourishing treatment to refresh or tone colour, revive and add shine in just 3 minutes.

RECOMMENDED FOR dull, dry, colour-treated light blonde to dark blonde hair.

BENEFITS

* REFRESHES/TONES COLOUR * instantly refreshes/tones to intensify and extend the life of colour-treated hair

* REVIVES * nourishing treatment softens and conditions hair

* ADDS SHINE * restores and maintains moisture balance to reduce frizz and give brilliant shine

HOW TO USE

wash and towel dry hair. wear gloves. spread desired amount, depending on hair length, with comb or fingers. wait 3 minutes, then rinse until water runs clear. use weekly. SIZE 30ml, 220ml PH 5

KEY INGREDIENT BENEFIT

cationic hair dye colours / tones

centrimonium chloride conditions, anti-static, reduces frizz

panthenol conditions, repairs

benzophonene - 4 protects, retains colour

vegan / gluten-free / gimmick-free / tested on humans

LEVEL 10
LEVEL 7
BEFORE AFTER

COPPER

COLOUR BOOSTING TREATMENT

CONCEPT

a colour boosting treatment that provides an instant colour boost, combined with a nourishing treatment to refresh or tone colour, revive and add shine in just 3 minutes.

RECOMMENDED FOR dull, dry, colour-treated blonde to medium brown hair with copper tone.

BENEFITS

* REFRESHES/TONES COLOUR * instantly refreshes/tones to intensify and extend the life of colour-treated hair

* REVIVES * nourishing treatment softens and conditions hair

* ADDS SHINE * restores and maintains moisture balance to reduce frizz and give brilliant shine

HOW TO USE

wash and towel dry hair. wear gloves. spread desired amount, depending on hair length, with comb or fingers. wait 3 minutes, then rinse until water runs clear. use weekly.

KEY INGREDIENT BENEFIT

cationic hair dye colours / tones

centrimonium chloride conditions, anti-static, reduces frizz panthenol conditions, repairs

benzophonene - 4 protects, retains colour

vegan / gluten-free / gimmick-free / tested on humans

AFTER LEVEL 10 LEVEL 7 LEVEL 5
BEFORE
220ml
5
SIZE 30ml,
PH

PURPLE RED

COLOUR BOOSTING TREATMENT

CONCEPT

a colour boosting treatment that provides an instant colour boost, combined with a nourishing treatment to refresh or tone colour, revive and add shine in just 3 minutes.

RECOMMENDED FOR dull, dry, colour-treated dark blonde to medium brown hair with a red tone.

BENEFITS

* REFRESHES/TONES COLOUR * instantly refreshes/tones to intensify and extend the life of colour-treated hair

* REVIVES * nourishing treatment softens and conditions hair

* ADDS SHINE * restores and maintains moisture balance to reduce frizz and give brilliant shine

HOW TO USE

wash and towel dry hair. wear gloves. spread desired amount, depending on hair length, with comb or fingers. wait 3 minutes, then rinse until water runs clear. use weekly.

KEY INGREDIENT BENEFIT

cationic hair dye colours / tones

centrimonium chloride conditions, anti-static, reduces frizz panthenol conditions, repairs

benzophonene - 4 protects, retains colour LEVEL 10

LEVEL 7 LEVEL 5
SIZE 30ml, 220ml PH 5
BEFORE AFTER
vegan / gluten-free / gimmick-free / tested on humans

COOL BROWN COLOUR BOOSTING TREATMENT

CONCEPT

a colour boosting treatment that provides an instant colour boost, combined with a nourishing treatment to refresh or tone colour, revive and add shine in just 3 minutes.

RECOMMENDED FOR dull, dry, colour-treated light brown to dark brown hair.

BENEFITS

* REFRESHES/TONES COLOUR * instantly refreshes/tones to intensify and extend the life of colour-treated hair

* REVIVES * nourishing treatment softens and conditions hair

* ADDS SHINE * restores and maintains moisture balance to reduce frizz and give brilliant shine

HOW TO USE

wash and towel dry hair. wear gloves. spread desired amount, depending on hair length, with comb or fingers. wait 3 minutes, then rinse until water runs clear. use weekly.

KEY INGREDIENT BENEFIT

cationic hair dye colours / tones

centrimonium chloride conditions, anti-static, reduces frizz panthenol conditions, repairs

benzophonene - 4 protects, retains colour

10
7
5
LEVEL
LEVEL
LEVEL
SIZE
220ml
5
30ml,
PH
BEFORE AFTER
vegan / gluten-free / gimmick-free / tested on humans

* FREQUENTLY ASKED QUESTIONS

WILL EVO FABULOSO STAIN MY HANDS?

this depends on the porosity of your skin; darker evo fabuloso shades may stain very porous skin. we recommend you wear gloves during application of evo fabuloso if you have any concerns.

WILL EVO FABULOSO STAIN MY SCALP?

we recommend you follow the directions on the packaging and rinse your hair thoroughly until the water runs clear.

WILL EVO FABULOSO STAIN MY TILES AND GROUT?

we recommend you wash residual evo fabuloso from tiles and grout with water after each use.

WILL EVO FABULOSO PIGMENT BUILD UP IN MY HAIR?

generally your hair colour won’t get any darker or more intense than it is after the first few applications, however this depends on the porosity of the h air and hair type.

WHAT WILL HAPPEN IF I LEAVE EVO FABULOSO ON MY HAIR FOR LONGER THAN THE RECOMMENDED 3 MINUTES?

evo fabuloso only activates for the recommended application time of 3 minutes. a longer application time does not provide a better result.

WILL EVO FABULOSO COVER GREY HAIR AND REGROWTH?

the uptake of colour pigment from evo fabuloso depends on hair type, hair condition and the choice of evo fabuloso colour. treated hair is more porous than virgin hair, so colour uptake will vary between treated and virgin hair. generally, evo fabuloso will help to blend grey hair and regrowth, but it will not provide full coverage.

HOW LONG WILL EVO FABULOSO PIGMENTS LAST FOR IN MY HAIR? HOW MANY WASHES?

evo fabuloso can last up to 8 washes depending on several factors including; hair porosity, hair type and hair condition, as well as the type and frequency of your hair’s exposure to environmental conditions and hot styling tools.

*
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