destination evo
there’s just something about this place. it’s a familiar feeling, like home, but it’s not made out of bricks and mortar.
it’s a place where the impossible somehow feels possible and anticipation fills the air.
there’s something for everyone, a paradise for the people. no matter who you are or when you arrive, you’ll find yourself here.
there are discoveries to be had, tales to be told and good hair to be made. meet you at destination evo.
destination evo… where good hair feels like home.
this campaign and education collection marks 20 years of evo. it’s a statement about who we are and where we’re going.
destination evo is a familiar placewhere integrity, simplicity, innovation and personality are valued above all else. where performance, people and the planet guide us on to our next journey. where people come together and feel at home.
where you can see yourself and be yourself, everyone belongs. where there is something for everyone… from basin to beyond.
the journey
for 20 years, we’ve been travelling to get here. to a place where the old feels new and the new feels like home. here, our vision to bring you everything needed from basin to beyond takes shape. our limitless colour palette, one-of-a-kind colour maintenance system, infinite care and styling options, guided by education, love and community are realised, fully.
every person, every story
here, each person represents a different piece of our puzzle, a character in our story. in every corner of every room, in every disposition of every identity, there’s a chance to see yourself. perhaps a little, perhaps a lot. the choice is yours. here, we are at home. so please, come on in.
where good hair…
feels like home.
THERE’S SOMETHING ABOUT HAIR LIKE THIS. AN UNBOUNDED EFFORTLESSNESS THAT REQUIRED MORE EFFORT THAN ONE CARES TO ADMIT. BUT REALLY, IT’S TOTALLY WORTH IT.
the wanderer
COLOUR: to achieve this enviable, natural blonde gently blend and diffuse clever lightening techniques using bottle blonde powder lightener with hue-verse permanent and demi-permanent gloss gold shades for vibrancy and glow.
TREAT: to provide the ultimate strong and toned foundation, use ritual salvation shampoo followed by evo fabuloso platinum blonde toning conditioner.
STYLE: to protect and provide hold, spray dry hair with mister fantastic and use a combination of flat iron waves and an f8 wrap technique to create natural-looking texture. reach for shebang-a-bang to get separation, texture and ultimate movement. oh and, nothing says “i’m a free spirit” more than some braids, so chuck them in if your heart so desires.
A LOOK LIKE THIS WILL HAVE YOU QUESTIONING IF YOU COULD INDEED PULL IT OFF. WELL FRIEND, THE ANSWER IS YES. LEAVE THOSE INHIBITIONS AT THE DOOR.
the untamed
COLOUR: use staino tangerine, flamingo and cobalt shades, layered in varying intensities to create this vivid, yet soft, hypnotic colour combination.
CUT: untamed effortlessness requires the invisible haircut. three sections all using a different technique to create subtle movement and flow.
TREAT: in order to look untamed, one must indeed be tamed first. enter whip it good for a healthy dose of hydration, improved manageability and enviable shine… the perfect base for any look.
STYLE: to achieve whimsical wildness, water killer and haze are the combination you need. a spritz and a pump from roots to ends, followed by a rake and shake.
the upper crust
REALLY, WHO DOESN’T HAVE AN INFERIORITY COMPLEX THESE DAYS? WELL, SUFFER NO MORE. BECAUSE THIS LOOK COULD BE YOURS.
COLOUR: to craft a colour this bright, bold and bountiful, simply use hue-verse demipermanent gloss copper and gold shades.
TREAT: to achieve brilliance like this, one must start with a good base… the therapist shampoo, conditioner and head mistress make light work of it.
STYLE: the perfect updo needs patience, precision and good products. to get the right amount of grip, apply macgyver, brush into place and secure. once you’ve achieved updo perfection, keep it in place with the ever reliable, ever workable, builders paradise. to finish, spray with love touch and really get people questioning your annual salary.
the not so humble guest
AHHH, THE HUMBLE MULLET. VERSATILE, TIMELESS AND JUST A GOOD TIME. YOU MIGHT THINK IT’S UNASSUMING BUT WE ALL KNOW THERE’S A STATEMENT BEING MADE WITH A LOOK LIKE THIS.
COLOUR: this look needs a colour that is equal parts enviable and effortless – bottle blonde powder lightener, hue-verse permanent and demi-permanent intense ash shades are the best way to achieve just that.
CUT: for shaggy chic, meets mullet-y tails, maintain your length, then simply add shape and movement.
STYLE: there really is no better way to achieve a mullet like this than to rough blow-dry salty dog through damp hair, then layer with casual act for just the right amount of lived-in texture. a true classic.
the one you want to be
EVER LOOKED AT SOMEONES CURLS AND THOUGHT, HOW? HOW DID THEY ACHIEVE SUCH PERFECTION, SUCH A STROKE OF UTTER GENIUS? CHANCES ARE THEY USED THESE PRODUCTS. BE IN AWE NO MORE.
COLOUR: curls like this deserve to pop in all the right places. to do just that use hue-verse demi-permanent gloss warm chocolate shades to add dimension, shape and texture, with enviable shine of course.
TREAT: good curls start with a good foundation and what better way to prep for success than to use heads will roll to gently cleanse curls without leaving them feeling like straw. for extra moisture, without the weight, the great hydrator makes the ultimate curl companion.
STYLE: apply a blend of happy campers and liquid rollers to wet curls, and diffuse to leave every curl defined, soft and exuding ‘health’.
the icon
THIS LOOK IS ONE FOR THE AGES. EASY ON THE EYE, EASY TO MAINTAIN, EASY DOES IT. ALL IT TAKES IS A GOOD CUT AND A COUPLE OF ICONIC PRODUCTS.
COLOUR: for the perfect muted textural look, layer combinations of hue-verse permanent warm and standard natural shades to create something truly iconic.
CUT: a good cut like this starts with a strong internal silhouette and finishes with soft texture.
STYLE: macgyver will give you guaranteed hair assuredness in any situation. in this case though, simply apply to damp hair, dry, then layer with a good shag and be on your way with texture, definition and movement enviable of jagger himself.
the life and soul
THE PARTY HIRE, THE FUN STARTER—HERE FOR A GOOD TIME AND A LONG TIME. IF YOU WANT TO MAKE AN IMPRESSION THAT CAN’T BE SHAKEN… THIS ONE’S FOR YOU.
COLOUR: if it’s fierce you want, it’s hue-verse permanent violet red shades or it’s nothing. pre-lighten with bottle blonde powder lightener and intensify with hue-verse permanent mix tones to pump up the glow even more.
CUT: there’s method to this madness, use freehand (yet totally organised) cutting techniques to perfectly enhance the natural curl pattern and shape of this look.
STYLE: perfectly hydrated curls need to be hydrated, activated and held. happy campers is the perfect lightweight leave-in to treat while you wear and total recoil, totally activates, totally enhances and totally holds. win, win, win.
discover how to create these looks and so much more with our creative education courses.
where to next? you’ll see.
