Buying Guide #16_EX_Distributor

july – december 2021

buying guide issue 16 export

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how to use this guide: * peruse the promotions * flip to the promotions schedule to find the promotion details in a table format * fill out the order form to place your order * flip to the creative assets schedule and use the creative assets to promote and support the promotions to salons

creative assets: evo ads, pack shots, social media posts and distributor sales sell-sheets are available by clicking on the links supplied by your evo brand manager. assets are released 4 months before the promotion period, to be used for marketing activity. social media posts will be available during the promotion period to download, via the social media toolbox. in addition, we will remind you which creative assets are available in the bi-monthly distributor update. ensure your evo product, promotional advertising and use of evo logos or brand names complies with the evo style guide. we ask you to submit your artwork for approval prior to it being published. all submissions for approval can be sent to evomarketing@evohair.com and please pretty, please… cc your evo brand manager.

any questions: please see your evo brand manager for more information or contact evomarketing@evohair.com.

contents promotion schedule

01.

july– august promotions whip it good intro

05.

twist n’ shout

07.

style it like it’s hot

09.

rack em’ & stack em’

11.

dye-hard

12.

september–december promotions the festive three

14.

back from the brink

16.

spray it ain’t so

17.

rise and prime

18.

smooth protector

19.

build it up buttercup

20.

whip it away

21.

neat and tidy

23.

whip it good travel intro

25.

thirst quencher

26.

dare to repair

27.

the full spectrum

28.

promotion schedule order period 15–26 february 2021 july–august 2021 whip it good intro

twist n’ shout

style it like it’s hot

rack em’ & stack em’

dye-hard

order period 12–23 april 2021 september - december 2021 the festive three

back from the brink

spray it ain’t so

send order form to internationalorders@evohair.com

promotion schedule order period 12–23 april 2021 september–december 2021 rise and prime

smooth protector

build it up buttercup

whip it away

neat and tidy

whip it good travel intro

thirst quencher

dare to repair

the full spectrum

send order form to internationalorders@evohair.com

promotions: july–august 2021

say hello to evopro

we care about keeping our free-thinking salon professionals supported with everything they could ever need… which is why we created a shiny new website, just for you. virtual education, merchandising, marketing materials and everything in-between is available right at your fingertips on the evo pro website. what are you waiting for? evohair.com/pro/

professional promotion

**

**

whip it good intro deal export (dist)

buy 5 x whip it good moisture mousse 200ml

get free 1 x whip it good moisture mousse 200ml

new formula

minimum buy 24 deals

order period

15 - 26 february 2021

eta warehouse mid-june 2021

promotion period july - august 2021

distributor pricing cost: $35.90 value: $43.08 save: 17% margin: 52%

salon pricing cost: $75.00 value: $90.00 save: 17%

new code: 39899 old code: 39306

5

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

new look, new formula, new skills

a moisture-rich, lightweight mousse that helps to hydrate, soften, improve manageability and add shine… now suited to even more hair types.

now available in a handy 50ml travel-size

retail promotion

**

**

twist n’ shout 199340

bask in the glory of this twisted life

export (dist)

buy 1 x heads will roll co-wash 300ml 1 x baby got bounce curl treatment 200ml 1 x total recoil curl definer 200ml

get free 1 x springsclean deep clean rinse 300ml 1 x liquid rollers curl balm 200ml

minimum buy

96 deals 3 deals per shipper

order period

15 - 26 february 2021

eta warehouse mid-june 2021

promotion period

buy 3 get 2 free a complete range of curl products made specifically for curls.

july - august 2021

distributor pricing cost: $21.90 value: $35.24 save: 38% margin: 60%

salon pricing cost: $54.75 value: $93.40 save:41%

retail pricing cost: $109.50 value: $180.00 save: 39%

7

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

curl

no more wishing you could bury your head in the sand… treat your curls to five courses and be twisted for life.

vegan / gluten-free / gimmick-free / tested on humans /evohair – @evohair – #evohair – evohair.com

professional promotion

**

**

style it like it’s hot stock up on style tamers

export (dist)

receive free

buy* 5 x styling products

get free* 1 x styling product *select from options below

minimum buy

24 deals / 12 shippers

order period

15 - 26 february 2021

eta warehouse mid-june 2021

promotion period july - august 2021

choose from* easy tiger smoothing balm 200ml - 39258 day of grace pre-style primer 200ml - 39260 haze styling powder 50ml spray - 39105 shebangabang dry spray wax 200ml - 39111

distributor pricing cost: $28.30-$37.80 value: $33.96-$45.36 save: 17% margin: 57%-61%

salon pricing

cost: $72.50-$87.50 value: $87.00-$105.00 save: 17%

retail pricing

cost: $145.00-$175.00 value: $174.00-$210.00 save: 17%

9

easy tiger: $30.20 day of grace: $28.30 haze powder: $37.80 shebangabang: $34.00 easy tiger: $72.50 day of grace: $72.50 haze powder: $87.50 shebangabang: $75.00 easy tiger: $145.00 day of grace: $145.00 haze powder: $175.00 shebangabang: $150.00

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

free styling product… when you purchase five styling products*

*select from easy tiger, day of grace, haze powder, shebang-a-bang *buy 5 x full price styling products and receive a free styling product. not in conjunction with any other offer, while stocks last.

professional promotion

**

**

rack em’ & stack em’ how high can you rack your stack?

buy* 2 x 1 litre

get free*

export (dist)

receive 3rd free

1 x 1 litre minimum buy

120 deals / 20 shippers

order period

15 - 26 february 2021

eta warehouse mid-june 2021

promotion period july - august 2021

choose from* the therapist hydrating shampoo - 39504 the therapist hydrating conditioner - 39242 the great hydrator moisture mask – 39543 ritual salvation repairing shampoo - 39499 ritual salvation repairing conditioner - 39241 mane attention protein treatment – 39540 gluttony volumising shampoo - 39506 bride of gluttony volumising conditioner – 39526 springsclean deep cleaning rinse - 38824 heads will roll cleansing conditioner - 38830 baby got bounce curl treatment - 38836 mane tamer smoothing shampoo - 39882 mane tamer smoothing conditioner – 39885 normal persons daily shampoo - 39505 normal persons daily conditioner - 39243 platinum blonde toning shampoo - 24099 platinum blonde colour boosting treatment - 24100

distributor pricing cost: $29.06-$44.00 value: $43.59-$66.00 save: 33% margin: 45%-64%

shampoo and conditioner: $28.98-$29.06 shampoo and conditioner (mane tamer & curl): $44.00 treatment: $39.16 shampoo & treatment (platinum blonde): $36.80

salon pricing

shampoo and conditioner: $66.00-$70.00 shampoo and conditioner (mane tamer & curl): $80.00-$84.00 treatment: $84.00 shampoo & treatment (platinum blonde): $102.00

cost:$66.00-$102.00 value: $99.00-$153.00 save: 33%

11

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

professional promotion

**

**

dye-hard export

no stain, no gain

(dist)

buy* 3 x staino intense direct dye 120ml

get free* 1 x staino intense direct dye 120ml minimum buy

18 deals / 3 shippers

order period

15 - 26 february 2021

eta warehouse mid-june 2021

promotion period july - august 2021

choose from* staino ruby - 38752 staino neon yellow - 38754 staino cobalt – 38756 staino lavender - 38758 staino ultramarine - 38760 staino plum - 38762 staino fuchsia - 38764 staino flame - 38766 staino jade - 38768 staino lime - 38770

distributor pricing cost: $19.65 value: $26.20 save: 25% margin: 27%

salon pricing cost: $27.00 value: $36.00 save: 25%

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

12

promotions: september– december 2021

retail promotion

**

**

the festive three the gift that keeps on giving

export (dist)

buy 3 travel sizes: shampoo 30ml conditioner 30ml / face balm 30ml treatment 30ml / styling clay 15g box of 18* minimum buy

36 deals / 3 shippers

order period

12 - 23 april 2021

eta warehouse august 2021

promotion period

september-december 2021

choose from* hydrate - 199397 repair - 199398 smooth - 199399 volume - 199400 style - 199405

distributor pricing cost: $78.52-$120.00 value: $74.52-$142.56 save: 0%-16% margin: 43%-52%

salon pricing

cost: $162.00-$210.00 value: $162.00-$243.00 save: 0%-14%

hydrate/repair/volume: $78.52-$79.52 smooth: $120.00 style: $106.22

hydrate/repair/volume: $162.00 smooth: $210.00 style: $198.00

retail pricing (single pack srp)

hydrate/repair/volume: $18.00 / 2 for $34.00 smooth: $19.50 / 2 for $37.00 style: $19.50 / 2 for $37.00

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

14

evo x ettitude collaboration

signature sateen eye mask

at evo, we care about partnering with brands who

rpet filling

care about doing the right thing… so we’re proud to be

lightly padded with filling crafted

teaming up with ettitude to bring you the ultimate gift this festive season, a limited edition eye mask. ettitude is a fellow aussie born and raised brand providing sustainable products made from 100% organic bamboo. bamboo uses minimal rainwater, produces less waste, requires less land and is grown organically, without chemicals. produced exclusively for this promotion, the evo x

from recycled plastic bottles. vegan silk peta-approved vegan silk, made from 100% organic bamboo. cleanbamboo™ 100% organic bamboo, it’s silky-soft, cooling and sustainable.

ettitude eye mask may just be your answer to ultimate hair glory. as a good night’s sleep promotes overall hair health, you can rest easy knowing you’re doing wonders for your locks… and the planet.

organic bamboo bedding, bath and sleep essentials that are gentle on your skin and our planet. innovative cleanbamboo fabric is soft like silk, breathable like cotton, cooling and hypoallergenic. when compared to cotton, their signature sheet set uses 500x less water and creates 52% less carbon emissions. a proud member of 1% for the planet, ettitude donate 1% of all sales to environmental nonprofits.

retail promotion

**

**

back from the brink 199401

let there be life in your locks this festive season

export (dist)

buy 1 x ritual salvation repairing shampoo 300ml 1 x ritual salvation repairing conditioner 300ml 1 x happy campers wearable treatment 200ml

get free 1 x ettitude bamboo organic eye mask

free

ettitude eye mask

(valued at $26 AUD)

minimum buy 48 deals

order period

12 - 23 april 2021

eta warehouse august 2021

promotion period

september-december 2021

distributor pricing cost: $21.26 value: $23.86 save: 11% margin: 52%

salon pricing cost: $44.00 value: $57.00 save: 23%

retail pricing cost: $75.00 value: $114.00 save: 34%

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

16

retail promotion

**

**

spray it ain’t so sometimes you wash, sometimes you don’t…

export (dist)

buy 1 x ritual salvation repairing shampoo 300ml 1 x water killer dry shampoo 200ml*

get free 1 x ritual salvation repairing conditioner 300ml

free

ritual salvation repairing conditioner

minimum buy 60 deals

order period

12 - 23 april 2021

eta warehouse september 2021

promotion period

september-december 2021

choose from* water killer dry shampoo - 199394 water killer dry shampoo brunette - 199395

distributor pricing

cost: $14.52 (brunette: $14.59) value: $18.18 (brunette: $18.25) save: 20% margin: 51%

salon pricing cost: $29.50 value: $44.50 save: 34%

retail pricing cost: $59.00 value: $89.00 save: 33%

17

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

retail promotion

**

**

rise and prime 199407

your morning saviours are at hand…

export (dist)

buy 1 x the therapist hydrating shampoo 300ml 1 x the therapist hydrating conditioner 300ml

get free 1 x day of grace pre-style primer 200ml

minimum buy

free

day of grace pre-style primer

60 deals / 10 shippers

order period

12 - 23 april 2021

eta warehouse august 2021

promotion period

september-december 2021

distributor pricing cost: $14.56 value: $18.72 save: 22% margin: 48%

salon pricing cost: $28.00 value: $42.50 save: 34%

retail pricing cost: $56.00 value: $85.00 save: 34%

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

18

retail promotion

**

**

smooth protector 199408

smooth the way and go about your day…

export (dist)

buy 1 x mane tamer smoothing shampoo 300ml 1 x mane tamer smoothing conditioner 300ml

get free 1 x icon welder heat protection spray 200ml

minimum buy

free

icon welder heat protection spray

60 deals / 10 shippers

order period

12 - 23 april 2021

eta warehouse august 2021

promotion period

september-december 2021

distributor pricing cost: $18.06 value: $22.10 save: 18% margin: 43%

salon pricing cost: $31.50 value: $46.00 save: 32%

retail pricing cost: $63.00 value: $92.00 save: 32%

19

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

retail promotion

**

**

build it up buttercup 199409

higher and higher and higher…

export (dist)

buy 1 x gluttony volumising shampoo 300ml 1 x bride of gluttony volumising conditioner 300ml

get free 1 x root canal volumising spray 200ml

free

root canal volumising spray

minimum buy

60 deals / 10 shippers

order period

12 - 23 april 2021

eta warehouse august 2021

promotion period

september-december 2021

distributor pricing cost: $13.95 value: $18.99 save: 27% margin: 53%

salon pricing cost: $29.50 value: $44.00 save: 33%

retail pricing cost: $59.00 value: $88.00 save: 33%

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

20

retail promotion

**

**

whip it away 199406

whip those brassy tones away…

export (dist)

buy 1 x fabuloso platinum blonde shampoo 250ml 1 x fabuloso platinum blonde conditioner 220ml

get free 1 x whip it good moisture mousse 200ml

free

whip it good moisture mousse

minimum buy

60 deals / 10 shippers

order period

12 - 23 april 2021

eta warehouse september 2021

promotion period

september-december 2021

distributor pricing cost: $15.00 value: $22.18 save: 32% margin: 53%

salon pricing cost: $32.00 value: $47.00 save: 32%

retail pricing cost: $64.00 value: $94.00 save: 32%

21

new formula

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

vegan / gluten-free / gimmick-free / tested on humans evohair.com — /evohair — @evohair — #fabuloso

retail promotion

**

**

neat and tidy 199545

heads are turning and people are staring…

export (dist)

buy 1 x normal persons daily shampoo 300ml 1 x box o’bollox texture paste 90g

get half price 1 x winners face balm 150ml

1/2 price winners balm

minimum buy

48 deals / 24 shippers

order period

12 - 23 april 2021

eta warehouse august 2021

promotion period

september-december 2021

distributor pricing cost: $18.00 value: $23.75 save: 24% margin: 51%

salon pricing cost: $36.75 value: $54.00 save: 32%

retail pricing cost: $73.50 value: $108.00 save: 32%

free bag valued at $20 AUD

23

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

half price winners face balm… when you purchase a normal persons shampoo, a box o’bollox texture paste and a winners face balm

free bag buy a full price normal persons shampoo 300ml, a full price box o’bollox texture paste 90g and get half price winners face balm 150ml plus a free toiletry bag. not in conjunction with any other offer. while stocks last.

retail promotion

**

**

whip it good travel intro 39898

export (dist)

buy 5 x whip it good moisture mousse 50ml

get free 1 x whip it good moisture mousse 50ml

minimum buy 8 deals

order period 12-23 april 2021

eta warehouse august 2021

promotion period

september – december 2021

distributor pricing cost: $22.50 value: $27.00 save: 16% margin: 50%

salon pricing cost: $45.00 value: $54.00 save: 16%

retail pricing cost: $90.00 value: $108.00 save: 16%

25

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

professional promotion

**

**

thirst quencher 199370

export

hydrate like it’s hot.

(dist)

buy

1 x the therapist hydrating shampoo 1 litre 1 x the therapist hydrating conditioner 1 litre 1 x the great hydrator moisture mask 1 litre

get free

2 x the therapist hydrating shampoo 300ml 2 x the therapist hydrating conditioner 300ml 2 x the great hydrator moisture mask 30ml

receive free

minimum buy

120 deals / 20 shippers

order period

12 - 23 april 2021

eta warehouse

buy

august 2021

promotion period

september-december 2021

distributor pricing cost: $51.64 value: $73.50 save: 30% margin: 53%

salon pricing cost: $110.00 value: $172.00 save: 36%

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

26

professional promotion

**

**

dare to repair 199371

export

love is in the hair.

(dist)

buy

1 x ritual salvation repairing shampoo 1 litre 1 x ritual salvation repairing conditioner 1 litre 1 x mane attention protein treatment 1 litre

get free

2 x ritual salvation repairing shampoo 300ml 2 x ritual salvation repairing conditioner 300ml 2 x mane attention protein treatment 30ml

receive free

minimum buy

120 deals / 20 shippers

order period

12 - 23 april 2021

buy

eta warehouse august 2021

promotion period

september-december 2021

distributor pricing cost: $51.64 value: $74.04 save: 30% margin: 53%

salon pricing cost: $110.00 value: $175.00 save: 37%

27

dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

professional professional promotion promotion

** **

** **

the full spectrum 199402

export (dist)

buy

1 x fabuloso pro platinum color intensifier 1 litre 1 x fabuloso pro repair conditioner base 1 litre 1 x fabuloso pro red color intensifier 500ml 1 x fabuloso pro orange color intensifier 500ml 1 x fabuloso pro yellow color intensifier 500ml 1 x fabuloso pro green color intensifier 500ml 1 x fabuloso pro blue color intensifier 500ml 1 x fabuloso pro violet color intensifier 500ml 1 x fabuloso pro chocolate color intensifier 500ml

get free

24 x fabuloso pro repair conditioner base 200ml

minimum buy 12 deals

buy

order period

12 - 23 april 2021

eta warehouse august 2021

promotion period

september-december 2021

distributor pricing cost: $165.37 value: $310.57 save: 47% margin: 61%

receive free

salon pricing cost: $420.00 value: $792.00 save: 47%

X 24 dist prices in AUD, salon prices in AUD, ex tax, ex works, as of jan 2021. available while stocks last. images are for illustration purposes only.

28

evo saving ordinary humans from themselves™ evohair.com /evohair — @evohair — #evohair — @evopro — #evopro