evo retail brochure 2025

Page 1


the juice, the waaahhhh, the truth behind the sprays, the clays, the sunshine in your step.

why

evo?

we’re here to give anyone and everyone good hair… no miracle cures, gimmicks, hyped-up ingredients or answers to love, life and other woes. just high quality, professional haircare that speaks the truth with personality... hence our mission - saving ordinary humans from themselves.

doing the

at evo, we want to bring about change for the better and create a movement of free-thinkers who care about doing the right thing. here is how we are lending a helping hand and trying to do better every day…

gimmick-free

we don’t add hyped-up ingredients just for label claims, greenwash or demonise ingredients.

free from

our ranges are free from sulfates, parabens, dea, tea, propylene glycol and gluten… to make your day a little safer.

tested on humans

we don’t test on our furry friends (humans only) and we have the cruelty-free peta accreditation to prove it.

right thing

vegan

we are predominately vegan with the exception of 4* products.

* box o’ bollox, cassius, crop strutters + whip it good contain beeswax, xanthan gum and/ or lanolin so that they deliver the highest performance possible.

friends of the forest

our brushes are made from forest stewardship council® certified hardwood (fsc-c120918), and we use fsc® certified paper for our printed materials.

packaging

evo bottles are made from pcr (post-consumer recycled) plastic so that we’re producing less virgin plastic. plus, we’ve designed our packaging mostly square so that bottles can be tightly packed into shippers to further reduce our carbon footprint. where possible, we opt for infinitely recyclable glass bottles and aluminium.

carbon footprint

we offset our operational greenhouse gases by purchasing certified carbon credits and utilise solar at a manufacturing level for certain ranges. we also own an allotment of trees that allow us to further offset emissions.

greener salons

we partner with organisations like green circle salons so that together we can help to reduce and repurpose waste for a more sustainable professional haircare industry.

helping hand

we donate stock to homeless shelters, charitable organisations and indigenous communities. we proudly support short back + sidewalks who provide haircutsto those experiencing homelessness, free of charge and free of judgement.

hydrate. dry follicles unite™

hydrate dry, colour-treated hair

the

therapist hydrating shampoo

concept

a moisture-rich shampoo to gently cleanse, hydrate, strengthen and improve manageability of dry hair.

recommended for dry, colour-treated hair.

available in 300ml, 30ml

the therapist hydrating conditioner

concept a moisture-rich conditioner to hydrate and strengthen, while improving manageability and shine of dry hair.

recommended for dry, colour-treated hair.

available in 300ml, 30ml

head mistress cuticle sealer

concept

a multi-purpose cream that seals the cuticle to reduce frizz, improve blow-drying, styling and manageability.

recommended for all hair types; especially dry, colour-treated hair.

available in 150ml, 30ml

the great hydrator

moisture mask

concept

an intense moisture-rich mask to deeply hydrate, strengthen and improve manageability and shine of dry hair.

recommended for dry, colour-treated hair.

available in 300ml, 30ml

whip

it good moisture mousse

concept a moisture-rich, lightweight mousse that helps to hydrate, soften and improve manageability and add shine.

recommended for all hair types; especially dry, colour-treated hair.

available in 200ml, 50ml

repair. love is in the hair™

repair weak, brittle, colour-treated hair

ritual salvation repairing shampoo

concept

a protein-rich shampoo to gently cleanse, repair, strengthen and moisturise colour-treated hair.

recommended for weak, brittle, colour-treated hair.

available in 300ml, 30ml

ritual salvation repairing conditioner

concept a protein-rich conditioner to repair, moisturise and improve condition and shine of damaged, colour-treated hair.

recommended for weak, brittle, colour-treated hair. available in 300ml, 30ml

mane attention protein treatment

concept an intense protein-rich treatment to repair, deeply moisturise and improve condition and shine of damaged, colour-treated hair.

recommended for weak, brittle, colour-treated hair.

available in 150ml, 30ml

happy campers

wearable treatment

concept

a lightweight daily styling treatment to moisturise, strengthen and protect, while adding style support.

recommended for all hair types; especially weak, brittle, colour-treated hair.

available in 200ml, 50ml

volume. fat & happy™

volumise fine, limp, colour-treated hair

gluttony volumising shampoo

concept a lightweight volumising shampoo to gently cleanse, build body and strengthen fine hair.

recommended for all hair types; especially fine hair

available in 300ml, 30ml

bride of gluttony volumising conditioner

concept a lightweight volumising conditioner to build body and maintain fullness, while strengthening fine hair.

recommended for all hair types; especially fine hair.

available in 300ml, 30ml

shape vixen volumising lotion

concept a volumising styling lotion to build long-lasting body and shape with a lightweight, touchable finish.

recommended for all hair types; especially fine hair.

available in 200ml, 30ml

root canal volumising spray

concept a volumising root lift spray to build body, texture and shine for fine hair.

recommended for all hair types; especially fine hair.

available in 200ml, 50ml

curl. twisted for life™ support and enhance all curl types

springsclean deep clean rinse

concept

a deep cleaning rinse that removes product build-up, dirt and excess oil without stripping colour, natural oils or hydration.

recommended for wavy, curly, coily and tight textures.

available in 300ml, 30ml

heads will roll co-wash

concept a low-foam cleansing conditioner that gently cleanses and conditions in one step to remove build-up, moisturise and improve curl manageability.

recommended for medium to coarse curly,coily and tight texture.

available in 300ml, 30ml

liquid rollers curl balm

concept

a light hold curl balm that enhances natural curl shape while moisturising and protecting against frizz.

recommended for wavy, curly, coily and tight textures.

available in 200ml, 30ml

baby got bounce curl treatment

concept an intense rinse-out treatment that moisturises and repairs to improve manageability, support curl pattern and prepare curls for easier styling.

recommended for wavy, curly, coily and tight textures.

available in 200ml, 50ml

total recoil curl definer

concept a strong hold curl defining cream that activates curl shape for a polished, soft and frizz-free finish.

recommended for wavy, curly, coily and tight textures.

available in 200ml, 30ml

smooth. tame the strays™

smooth and control frizzy, unruly colour-treated hair

mane tamer smoothing shampoo

concept

a smoothing shampoo to gently cleanse, reduce frizz and control unruly hair.

recommended for frizzy, unruly, colour-treated hair.

available in

300ml, 30ml

mane tamer smoothing conditioner

concept a smoothing conditioner to reduce frizz and control unruly hair, while providing humidity protection.

recommended for frizzy, unruly, colour-treated hair.

available in 300ml, 30ml

easy tiger smoothing

balm

concept

a blow-drying cream that smooths, reduces frizz and provides style control while protecting against heat damage.

recommended for all hair types; especially thick, coarse hair.

available in 200ml, 30ml

lockdown smoothing treatment

concept

an intense leave-in treatment that smooths and reduces frizz while providing humidity protection and style control for frizzy, unruly hair.

recommended for frizzy, unruly, colour-treated hair.

available in 150ml, 30ml

love perpetua shine drops

concept versatile shine drops that seal the cuticle and polish hair for a frizz-free, high-shine finish.

recommended for all hair types; especially thick, coarse hair.

available in 50ml

love touch shine spray

concept

a super-lightweight mist that provides a high shine finish.

recommended for all hair types; especially thick, coarse hair.

available in 100ml

style. great sculptors don’t use tofu™ styling and finishing options for all hair types

normal persons daily shampoo

concept a daily shampoo that deeply cleanses to remove product build-up and excess oil to refresh and balance the scalp.

recommended for all hair types; especially normal to oily hair.

available in 300ml, 30ml

water killer dry shampoo

concept a two-in-one dry shampoo and styling spray that refreshes hair while replacing excess oil with volume and texture. provides grey coverage and root touch-up for dark, brunette tones. recommended for dark, brunette tones.

available in 200ml, 50ml

normal persons daily conditioner

concept a lightweight daily conditioner to improve manageability while refreshing the scalp.

recommended for all hair types; especially normal to oily hair.

available in 300ml, 30ml

water killer dry shampoo

concept a two-in-one dry shampoo and styling spray that refreshes hair, while replacing excess oil with volume and texture.

recommended for all hair types.

available in 200ml, 50ml

day of grace

pre-style primer

concept a lightweight leave-in primer that prepares hair for styling by detangling and improving condition while protecting against heat and uv damage.

recommended for all hair types; especially fine hair.

available in 200ml, 50ml

salty

dog salt spray

concept a salt spray that provides touchable beachy texture and volume with a natural matte finish.

recommended for all hair types.

available in 200ml, 50ml

brunette

style. great sculptors don’t use tofu™ styling and finishing options for all hair types

mister fantastic blowout spray

concept a versatile blow-dry spray to build body and accelerate blow-drying time, while improving style control and protecting against heat damage.

recommended for all hair types; especially long, layered hair.

available in 200ml, 50ml

the shag beach paste

concept a styling paste that creates beachy, lived-in texture with a matte finish.

recommended for all hair types.

available in 50g

icon welder heat protection spray

concept a heat protection spray to protect against heat and uv damage, while providing style control with a touchable finish.

recommended for all hair types.

available in 200ml, 50ml

casual

act

moulding paste

concept a light hold, water-soluble moulding paste that provides separation, texture and flexible style control with a matte finish.

recommended for all hair types; especially short to medium lengths.

available in 90g, 15g

haze styling powder

concept a super-lightweight styling powder that provides matte texture and volume without residue. p.s. i have a refill.

recommended for all hair types; especially fine, limp hair.

available in 50ml

crop strutters

construction cream

concept a medium hold, water-soluble styling cream that provides definition, texture and style control with medium shine.

recommended for all hair types; especially short hair.

available in 90g, 15g

style. great sculptors don’t use tofu™ styling and finishing options for all hair types

cassius styling clay

concept

a strong hold styling clay that provides definition, texture and malleable style control with a matte finish.

recommended for all hair types; especially thick, coarse hair.

available in 90g, 15g

box o’ bollox texture paste

concept an extra-strong hold texture paste that provides definition, texture and complete style control with a super-matte finish.

recommended for all hair types.

available in 90g, 15g

shebang-a-bang dry spray wax

concept a versatile dry spray wax that provides texture, separation and natural movement with a matte finish.

recommended for all hair types.

available in 200ml

gangsta grip bonding resin

concept

an extra-strong hold gel that provides complete style control with a high shine finish.

recommended for all hair types.

available in 200ml

macgyver multi-use mousse

concept a multi-purpose styling mousse that can be used with or without heat to create volume, separation and texture.

recommended for all hair types.

available in 200ml, 50ml

builder’s paradise working hairspray

concept a medium hold, lightweight hairspray that builds style and shape control with a reworkable, brushable finish.

recommended for all hair types.

available in 300ml

style. great sculptors don’t use tofu™

styling and finishing options for all hair types

miss malleable flexible hairspray concept a strong hold hairspray that provides malleable, long-lasting style and shape control with a fine mist delivery and brushable finish.

recommended for all hair types.

available in 300ml

helmut extra strong lacquer

concept an extra-strong hold hairspray that provides complete style and shape control with a highshine finish without residue.

recommended for all hair types.

available in 285ml, 65ml

gimmick-free, effective face and body care

überwurst shaving crème

concept a moisturising shaving crème to reduce shave burn and soften the skin.

recommended for all skin types.

available in 150ml, 30ml

winners face balm

concept a lightweight, oil-free face moisturiser.

recommended for all skin types.

available in 150ml, 30ml

self indulgence body crème

concept a lightly-scented body crème to soothe and hydrate skin.

recommended for all skin types.

available in

300ml, 30ml

soap dodger hand and body wash

concept

a lightly scented nourishing hand and body wash that gently cleans and conditions skin.

recommended for all skin types.

available in 300ml, 30ml

brushes and combs for all hair types

hank ceramic radial brush

concept

a styling brush for quick, easy blowdrying. vent holes in the barrel allow heat from the blow-dryer to circulate at the roots, to create more volume.

recommended for all hair types; except delicate hair; use to straighten and smooth, or add volume and bounce.

available in 35mm, 43mm, 52mm

bruce

bristle radial brush

concept a styling brush for blow-drying longer hair. boar bristles distribute natural oils and polish hair smooth.

recommended for all hair types; especially thick, wavy, curly hair; use to straighten and smooth, add volume and bounce.

available in 22mm, 28mm, 38mm

pete

ionic paddle brush

concept

a multi-purpose styling brush well suited for smoothing and detangling hair.

recommended for all hair types; especially medium to long lengths; use to detangle, straighten and smooth.

conrad bristle paddle brush

concept a dressing brush well-suited for polishing and smoothing hair.

recommended for all hair types, especially long, thick, wavy, curly hair; use to polish and smooth.

spike nylon pin bristle radial brush

concept a styling brush for quick, easy blow-drying. boar bristles help to stretch the hair, while the nylon pins smooth, polish and add shine.

recommended for all hair types; especially thick, wavy, curly, frizzy hair; use to straighten and smooth, add volume and bounce.

available in 14mm, 22mm, 28mm, 38mm

bradford pin bristle brush

concept a dressing brush well-suited for polishing and smoothing hair.

recommended for all hair types; especially long, thick, wavy, curly hair; use to polish and smooth.

brushes and combs for all hair types

tyler teasing brush

concept

a brush for sectioning, detailing and teasing when dressing hair.

recommended for all hair types; especially long hair with fine to medium texture and thin to medium density; use to tease and back brush.

roy wide-tooth comb

concept a detangling comb.

recommended for all hair types; especially thick, curly hair; use to detangle and evenly distribute product.

the evo brushes and combs are manufactured with an environmental conscience. made with wood from well-managed forests.

colour depositing

for dull, dry, colour-treated hair

revives hair to intensify and extend the life of colour-treated hair

nourishing treatment softens and conditions hair refreshes colour in 3-minutes restores and maintains moisture balance to reduce frizz and give brilliant shine

colour toning for blonde, lightened or grey hair

neutralises unwanted brassy tones

refreshes and brightens colour treated blonde hair nourishing ingredients revive and add shine

blonde toning

instantly banish brass, repair and bring out the best in lightened, blonde and grey hair.

platinum blonde toning shampoo

concept a strong toning shampoo that gently cleanses while neutralising unwanted brassy, yellow tones in colour-treated blonde hair to leave it toned, cleansed and revived. for a more intense result, follow with colour toning conditioner and/or toning mist.

recommended for lightened or grey hair.

available in 250ml, 30ml

platinum blonde toning conditioner

concept a nourishing conditioner that reduces unwanted brassy tones in colour-treated blonde hair to leave it refreshed and revived with added shine. for a more intense result, use after toning shampoo. recommended for lightened or grey hair.

available in 220ml, 30ml

platinum blonde toning mist

concept a lightweight, leave-in mist that lightly tones, treats and detangles blonde hair while protecting it from uv and heat damage. for a more intense result, use after toning shampoo and/or colour depositing conditioner. recommended for blonde, grey or lightened hair.

available in 140ml

colour depositing

refresh, revive and add shine to colour-treated hair to keep it fresh in-between salon visits.

light beige colour depositing conditioner

concept a colour depositing conditioner that provides an instant colour boost, combined with a nourishing treatment to refresh or tone colour, revive and add shine in just 3 minutes.

recommended for dull, dry, colour-treated light blonde to blonde hair.

available in 220ml, 30ml

caramel colour depositing conditioner

concept a colour depositing conditioner that provides an instant colour boost, combined with a nourishing treatment to refresh or tone colour, revive and add shine in just 3 minutes.

recommended for dull, dry, colour-treated light blonde to dark blonde hair.

available in 220ml, 30ml

red colour depositing conditioner

concept a colour depositing conditioner that provides an instant colour boost, combined with a nourishing treatment to refresh or tone colour, revive and add shine in just 3 minutes.

recommended for dull, dry, colour-treated dark blonde to medium brown hair with a red tone.

available in 220ml, 30ml

copper colour depositing conditioner

concept a colour depositing conditioner that provides an instant colour boost, combined with a nourishing treatment to refresh or tone colour, revive and add shine in just 3 minutes.

recommended for dull, dry, colour-treated blonde to medium brown hair with a copper tone.

available in 220ml, 30ml

cool brown colour depositing conditioner

concept a colour depositing conditioner that provides an instant colour boost, combined with a nourishing treatment to refresh or tone colour, revive and add shine in just 3 minutes.

recommended for dull, dry, colourtreated light brown to dark brown hair.

available in 220ml, 30ml

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