CLAUDIA WAGNER - Health and Wellness Tourism Trends

General Assembly of the European Spas Association (ESPA) Belek, Ela Quality Resort 26th of May 2011

„Health and Wellness Tourism Trends”

Claudia Wagner, Managing Director

25th of May 2011

Agenda

1. FIT REISEN: Specialist in Health Tourism 2. Trends in Wellness- and Health Tourism 3. Tailored Wellness- and Health Tourism 4. Target group oriented packages for the future

2

1. FIT REISEN: Specialist in Health Tourism Specialist for‌ Wellbeing Wellness, Relaxation & Beauty Classical Cures & Medical Wellness Health & Spa Ayurveda, Thalasso, TCM & Yoga Diet, Detox & Fasting

3

1. FIT REISEN: Specialist in Health Tourism Philosophy 

Holistic approach – Body, mind and soul – Nutrition, relaxation, activities



Individual packages



Expert advices



Sustainability: Solution oriented treatments



High quality standards by the choice of the hotels



Long-time Partnership with the hotels

Sustainable Health trough high quality standards 4

1. FIT REISEN: Specialist in Health Tourism



Pioneer in Health & Wellness Travelling



Successfully positioned – – – –

High class and diversified packages Great value for money High reputation among the travel agencies Multi-Channel-Distribution



326 Hotels with Wellness- and Health programs



176 Destinations



35

Countries worldwide

More than 30 years experience in healthy holidays 5

1. FIT REISEN: Specialist in Health Tourism ITB 2011 FIT REISEN hosted the “1. Health & Wellness Media Days” in co-operation with C&C Contact & Creation. More than 200 journalists Participation of 30 international top hotels, tourism ministries like Korea, Cyprus, Hungary, Tunisia, Bulgaria and “Europäischer Heilbäderverband”

Big success: “1. Health & Wellness Media Days” 2011 6

2. Trends in Wellness- and Health Tourism Megatrends „Creation of Meaning“ •

Slow down one's life

•

Recover one's balance

•

Looking for a new way of lifing

„Relaxing and Recreation“ •

Enjoying peace and quiet

•

Feeling relaxed, healthy and beautiful

•

Being active

„Health“ •

Improve and maintain health gets more important

•

Higher willingness to invest in the own health

„Demographic Changes“ •

Number of Best Agers increases

•

Best Agers nowadys are experts in travelling

•

Affinity to wellness and health care 7

relaxation enjoyment wellbeing beauty pampering meditation sports Yoga

• • • • • •

→

fitness anti-stress well-ageing massages Thalasso Ayurveda

Health

• • • • • • • •

Wellness & Health

Wellness

2. Trends in Wellness- and Health Tourism

• • • • • •

healthy food cures rehabilitation prevention gentle healing aesthetic surgery

→ 8

2. Trends in Wellness- and Health Tourism Health is an art of shaping one's life 

Travelers want to support or improve their health during their vacations - with enjoyment

Lifestyle



Lifestyle: behavioral patterns and attitude



Diseases of today and tomorrow are the results of the individual lifestyle (e.g. Burn out, diabetes, tendencies to overweight)



„Healing by Movement“ (J. BLECH, Germany)



„Healthy by Stress “ (H.J. RICHTER / P. HEILMEYER, Germany)



„The Mood Cure“ (J. ROSS, USA)

Use, maintenance & development of health potentials 9

2. Trends in Wellness- and Health Tourism

Individual Lifestyle-Change Change is a psychological & physical challenge Change needs a strategy to achieve the goals

 Attitude modification  Regular activities (fitness, cardio-training, Yoga, Qi Gong)  Change of eating habits („You are what you eat“)  Recognition of an addiction and change (e.g. smoking / alcohol / sugar / amphetamines & suppressants)

Individual change of lifestyle 10

2. Trends in Wellness- and Health Tourism Wellness

German Wellness Association (2008) defines „Wellness“ 

„Enjoyable and healthy lifestyle“



Fundamental idea: Promoting self-competence for health



Wellness still remains a growth market



Since the qualification of the products was in the focus so far now the trend is toward segmentation to the needs of different target groups e.g. families, golfers, couples, adventurers

High quality wellness packages for different needs 11

2. Trends in Wellness- and Health Tourism Forecast: Development of Medical Wellness in Germany – high growth predicted until 2020 +111%

2007 2020 +88%

+71%

Anti Ageing / Healthy Ageing

Medical Wellness

Beauty / Medical Beauty

Source: Institut fĂźr Freizeitwirtschaft 2008, Munich

12

2. Trends in Wellness- and Health Tourism

Quality is a main factor for the constant growth of Medical Wellness The market for Medical Wellness will continue to grow – but quality orientation is of high importance 

The future market Medical Wellness including services to promote a healthy lifestyle is still developable



The gap in between freeloaders and specialists with quality-oriented offers is getting bigger



Big challenge for customers: to find a reliable partner in this big market with suitable/individual Medical Wellness packages

FIT Reisen offers a good orientation & guidance

13

13

2. Trends in Wellness- and Health Tourism

Constant growth of Medical Wellness The market for Medical Wellness is continuosly growing → Large market volume + significant growth opportunities



2009: 4 million holidays as a health vacation (RA 2010), expected to increase to 7 million until 2020.



2010: 36% of the Germans say, doing something for their healthy during holiday is „very important‟.



2010: 19% of the Germans think of a Wellness holiday, 15,2% of a health vacation, 13% of a treatment holiday and 9% of fitness holidays during the next three years (RA 2010).

FIT Reisen offers a good orientation & guidance 14

2. Trends in Wellness- and Health Tourism Demographic Change: - Increasing volume of demand - Shifting of the age - Better responsiveness - Changing demands and needs

Psychographic change: - “health” as a pillar of a conscious lifestyle - Performance Optimization - Increased importance of new indications and diseases The New Health Tourism

Change on supplier„s side: - Medical and technological development - new networks, platforms and partnerships - Changing supplier structures

Change of basic conditions: - modified health system - withdrawal of social insurances - boosting of self-pay demand - specifity of layers

Influences in market development of „New Health Tourism“ 15

2. Trends in Wellness- and Health Tourism Health Tourism…  …has big chances because of the demographic and psychographical change and new conditions: new age needs, new life styles, new material needs  …belongs in future to the self-evident offer of the safety of every holiday destination, comfort, accessibility especially more important for older target groups  …is getting more differentiated: good possibilities of specializing to subthemes and formation of unique features 

…is getting more sustainable: medical checkups, health checks, coaching offers with the aim of lifestyle changes, capability, age complaints, diseases of aging and loss of attractiveness getting more important



…needs provider networks between professional care providers and the hospitality industry, fitness centers and doctors, etc.

Health Tourism: Quo vadis?

16

2. Trends in Wellness- and Health Tourism

Trends of the FIT REISEN program  Short break wellbeing holidays in Germany  Classical healing or thermal cures in Czech Republic, Italy and Hungary  Traditional Ayurveda in Sri Lanka and India  Thalasso in Tunisia  DETOX & Slimming cures in Europe and in long distance destinations like Thailand

17

2. Trends in Wellness- and Health Tourism Guests booking a FIT REISEN package

20%

Couples * Families Singles

5%

75%

* In terms of two persons travelling 18

3. Tailored Wellness- and Health Tourism by FIT What FIT REISEN experts say: „Guests do expect high quality and sustainable treatments“

Criteria 

Individual, personal and expert advice



Medical consultation & support at the hotel„s spa center



Medical Coach: physicians are partners, not regulators



Configuration of an individual treatment plan



Consultation with physicians (before and after) including diet or nutrition advices (sustainability)



New methods of treatment: e.g. Cryo-Therapy, Colon therapy, new diagnostic methods

Quality and sustainability 19

3. Tailored Wellness- and Health Tourism by FIT The meaning of custom-tailored Wellness- and Health Tourism by the tour operator FIT REISEN  FIT REISEN is a partner for the future travelers  Strategy: adjustment to individual wishes and consumer needs  FIT REISEN wants to give advice to make the right choice in the broad variety of wellness and health programs on the market

But how….  by recognition of customer needs & consumption types  by offering specialized offers: „tailored wellness & health programs“  by offering information & consultation during the booking process

20

3. Tailored Wellness- and Health Tourism by FIT Products and content  Traditional Cure with thermal water or fango  Health Care with programs for Activity, Relaxation and Nutrition  Thalasso  Traditional Ayurveda  Purification, Detoxification, Rejuvenation  Wellness for different needs (e.g. fitdeluxe, Wellness & Golf, short trips)

 Medical Beauty and dental treatment  Round trips for adventurers before or after a spa holiday  Family wellness packages  Burnout & Stress management

21

4. Target group oriented packages for the future Future Travelers – LOHAS: „Lifestyle of Health and Sustainability“ Travelers with high individual expectations to health and sustainability Target Group 1:  well-performers mainly 30plus being aware that prophylactic actions are needed to maintain the actual health status Target Group 2:  with medical indications mainly 50plus

e.g. with rheumatic diseases, fibromyalgia, diabetes, Burn out Target Group 3:  target group 1 and 2 in combination with medical beauty or dental treatment e.g. bleaching of the teeth or hyaloron treatment

22

4. Target group oriented packages for the future Longevity Wellness Resort Monchique*****, Portugal  Leading Spa for Well-Ageing Management in Portugal  Main topics: Wellness & Relaxation, Beauty & Rejuvenation, Health & Longevity, Lose Wight  Exclusive partnership with La Clinique de Paris / Dr. Claude Chauchard

SHA Wellness Clinic*****, Spain

 Medical Beauty with holistic concept in a luxury atmosphere  Macrobiotic, Well-Ageing and cosmetic medicine  Improve the quality of life, slow down the ageing process and prevent diseases

Well-Ageing & Medical Beauty with an holistic approach 23

4. Target group oriented packages for the future Complex healing therapies and modern medical treatments in combination with thermal bath in health resorts rich in tradition  Medical consulting and/or examination followed by an individual program aligned to the customers needs  Classical treatments with thermal water like baths, mudpacks and inhalations  Health care applications like oxygen-, hydro- or electro therapies Hungary with the famous thermal spa towns bad Hévíz, Bad Bük and Bad Sárvár as well as the capital Budapest, e.g. Danubius Health Spa Resort Hévíz****s Czech Republic with well known spas in Marienbad, Karlsbad and Franzensbad, e.g. Kurhotel Royal Marienbad**** Italy with the famous fango treatments in Abano Terme, e.g. Hotel Terme Due Torri*****

Classical Cures to prevent diseases and to improve one‟s health 24

4. Target group oriented packages for the future artepuri® hotel meerSinn, Rügen, Germany  Innovative medical center artepuri® med center  Specialized on Detox according to F.X.Mayr  Winner of FIT Health & Wellness Award 2010

Absolute Sanctuary****, Koh Samui, Thailand  Yoga & Detox Resort with an holistic approach  Anti Stress & Burnout treatments  Familiar led house

Detox & Fasting to vitalize body and mind 25

4. Target group oriented packages for the future

Perspective  Health will become a private affair  Prevention will become more and more important

 Change of lifestyle: Balance of body, soul and mind in the focus  Growing expertise of customers  Willingness for private investment in health care will increase  Guest are looking for individual programs with high quality

Holiday as a chance to improve and maintain health 26

Discover the world of Wellbeing and Spa Destinations 27

Thank you for your attention.

Contact us: FIT REISEN GmbH RavensteinstraĂ&#x;e 2 60385 Frankfurt am Main Germany Phone: 0049 69 4 05 88 50

E-Mail: info@fitreisen.de www.fitreisen.de