Costa Calida 1 – 7 January 2026 Issue 2113

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D.L. MU 74-2025 - ISSN 3045-6703

Costa Calida • No. 2113 • 1 - 7 January 2026

Tourism triumph ILMAINEN

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Murcia, a favourite for tourists.

Speaking on the outstanding early results, the Director General for Tourism Competitiveness and Quality, Eva Reverte, “this high level of uptake confirms the attractiveness of the incentive and its ability to stimulate tourist spending, strengthen business activity and generate a direct economic impact in destinations across the Region.” Traveller behaviour is

being studied. Weekend getaways are a clear favourite for tourists, accounting for 58 per cent of total bookings. San Pedro del Pinatar topped the rankings for preferred destination, with 21 per cent of the vouchers used there. Moratalla, Murcia City and Cartagena followed. While hotels were the most in demand accommodation, tourist apartments recorded the lon-

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100s brave the water Credit - saiko3p / Shutterstock

THE newest Tourist Voucher programme, Costa Calida’s secret weapon to boost tourism beyond the summer months, is off to a spectacular start. Since its October launch, it has already welcomed 809 bookings and 1,779 overnight stays, showing the region’s off-season appeal is stronger than ever. A total of 207 local establishments and 116 tourism companies are currently taking part, offering travellers a variety of accommodation offers from hotels to tourist apartments, even campsites and rural houses. This diversity caters to different travel preferences and budgets. The programme is already showing impressive returns. The budget for the first phase of this initiative was €150,000. In the near three months that the programme has been operational it has generated €289,595 in direct economic impact for accommodation providers. This total figure doesn’t consider additional spending at local restaurants and businesses, which are sure to have benefited from the off-season influx.

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gest average stay. Since the programme’s inception in 2021, 9,400 vouchers have been issued, generating 21,000 overnight stays and over €2.5 million in revenue. With a second phase set to launch in January and run through to May 2026, the Tourist Voucher continues to cement its position as a cornerstone of Costa Calida’s year-round tourism strategy.

HUNDREDS of cheerful participants are to brave the Mediterranean for Age Concern Costa Calida’s traditional annual New Year’s Day Sea Swim, which turns Playa de Bahia into a crazy carnival of fancy dress and festive spirit. The event, a much-loved local custom among the expatriate community, supports older residents in the Mazarron area and kicks off at 1pm in front of the Hotel Bahía. Swimmers don outrageous costumes, from superheroes and pirates to elves and flamingos, plunging into the refreshing sea with laughter and cheers, so as to wash away 2025’s hangovers and welcome the new year with invigorating energy. AEMET’s forecast has delivered the perfect news: After the recent deluge, bright sunshine shone through patchy clouds, creating a crisp but exhilarating atmosphere. Although the air will feel naturally chilly with winter temperatures around 14-16°C, the mild Costa Calida conditions make the dip thrilling rather than freezing, and the sea’s gentle waves add to the fun. After the splash, organisers reward brave souls with warming soup and, in some cases, brandy, while spectators picnic on the beach, enjoying the community buzz. Funds raised through sponsorships will support vital services like befriending, advice, and medical equipment for seniors. The annual event captures the pure joy of togetherness and sets the theme for a new year ahead. It’s the best way to start the year - full of laughter, courage, and goodwill. Happy swimming, happy new year!

Credit: Sarah Standland FB

Age Concern New Year dippers.

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