THE NO.1 MAGAZINE
FOR SPA AND WELLNESS
Issue 62 | February/March 2018 | www.europeanspamagazine.com
STAR OF SWITZERLAND Inside the Bürgenstock Resort’s spectacular new Alpine Spa
A masterclass in how to boost your spa revenue
FIT FOR A QUEEN
A new chapter in the history of hospitality at Ye Olde Bell, UK
Our new-look buyer’s guide to selecting the best spa furniture
Po w e r f u l a n d S e n s o r y R i t u a l w h e r e Wa r m t h m e e t s C o l d
Enjoy the experience of a unique relaxation, where soothing warmth alternates with invigorating cool for a deep sense of wellness. 3 SENSORY PRODUCTS to continue the Merveille Arctique Experience AT HOME
To f i n d o u t m o r e, p l e a s e c o n t a c t u s : E: firstname.lastname@example.org T: +44 (0)20 7512 0872 www.thalgo.co.uk Thalgo UK
Caudalie makes an important breakthrough in global anti-ageing with the new Premier Cru Serum.
NEW PREMIER CRU THE SERUM
the ultimate in anti-ageing THE SKIN’S YOUTH As we age, our cells have less and less energy. The cells struggle to regenerate the "components of youth". And the older they get, the less they benefit from the active ingredients in anti-ageing skincare treatments.
ENERGY ACTIVATOR Formulated with the patented Vinergy®* complex, this serum intensely revitalizes the skin with energy to correct the signs of ageing. As an efficacy booster it multiplies the anti-ageing action of your cream(1). The skin appears visibly younger, beautifully enhanced and radiant with vitality.
SERUM + CREAM
MORE EFFECTIVE ON WRINKLES.
Premier CruThe Serum is a blend of Caudalie’s 4 active patents combined with the highest performing active ingredients at their optimal concentrations to correct signs of ageing in a single step.
EFFICACY BOOSTER + ENERGY ACTIVATOR Innovation: Vinergy®*
Our new patented Vinergy®* complex restores cellular energy to restart the vital functions(3) of the skin and correct the signs of ageing.
ANTI-WRINKLE + FIRMING Grapevine Resveratrol
Combined with a complex of micro hyaluronic acids, it increases the skin’s natural production of hyaluronic acid.
RADIANCE + ANTI-DARK SPOTS Viniferine from grapevine sap
62 times more effective than vitamin C(4) to correct all types of dark spots. It suits all skin tones and skin types, even the most sensitive.
ANTI-OXIDANT Grape-seed Polyphenols
THE NEW PREMIER CRU SERUM
Amongst the most powerful anti-oxidants in the plant world. They fight free radicals that are responsible for 80% of the skin’s ageing.
• Energy activator • Efficacy booster • Deep wrinkles, dark spots, firmness Make the difference to your Spa with exclusive Caudalie facial and body treatments. Contact us on +44 207 498 8944 • email@example.com • Twitter @CaudalieUK * Patent pending n°PCT/FR2017/050971 filed by Caudalie and Harvard University (1) Tested in association with Premier Cru The Cream. (2) Clinical study, 50 volunteers, twice-daily application for a duration of 28 days. Comparison of Premier Cru Serum + Cream vs Premier Cru Cream alone. (3) In-vitro test. (4) In-vitro test of the inhibitory action of Viniferine on tyrosinase.
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The Residence, Maldives
Akakura Kanko Hotel, Japan
Hôtel Le Blizzard, Val d’Isère
Clarins, the leading prestige skin care brand in Europe1 and 60 years of Spa experience. Spa treatments have always been the source of Clarins’ expertise. 60 years ago, Clarins founder discovered that by listening to what clients had to say, he gained a better understanding of their speciﬁc beauty concerns. Listening to his clients was a ‘winning idea’ he always maintained. Based on Clarins’ scientiﬁc understanding of the face and body, all of our spa treatments are performed using 100% manual methods; no machine can replace the instinctive sensitivity, warmth or gentle precision of the hands. This approach to beauty is what’s kept our clients coming through the door, again and again. Partner with Clarins and beneﬁt from: - High performing spa treatments that deliver scientiﬁcally proven results2. - A customized operational programme to help develop your business long-term. - The commercial and marketing experience of a brand trusted by millions of women. - Maximum visibility through editorial endorsements and targeted, tailor-made PR activities. Visit us at: http://int.clarins.com/spa/
1. NPD BeautyTrends®: products sold in Perfumeries and Department Stores, Luxury brands, value sales 2016 on a total 4 countries (France, Italy, Spain mainland and UK). 2. Lifting Replenisher and Power Firmer Treatments.
Welcome I SS U E 62 | F E B R UA RY/ M A RC H 2018
Dawn of the ‘Age of Real’
f, like me, you have been following the hottest New Year trends in spa, fitness, nutrition, health, beauty and wellness destinations, you may have noticed a shift in language, focus and demand. The hyper-critical ‘Age of Self’, which has gripped everyone through their mobile devices, appears to be losing its shine as we seek out more positive human connections. Not that there is anything wrong with digital advancement, but the skills needed to navigate the gap between our real and digital worlds often narrows the space we allow ourselves to enjoy life and really engage with others. A shift is happening towards what I would call the ‘Age of Real’ – a new era that replaces the need for online ‘likes’ with a desire to make real connections with people, places and businesses that illustrate a genuine caring philosophy. Self-care, healthy ageing, conscious retailing, fair trade, sustainable practices and authentic wellbeing services are the much needed antidote to ‘shake off the superficial’. This desire for transformative wellbeing is amplified by mobile influencers including Well+Good, Thrive, mindbodygreen and livestrong, who talk directly to a growing tribe of consumers. In 2018, spas should take a closer look at how they too can lead and connect with those seeking mindfulness, kindfulness and resilience, as well as health-promoting programmes that take a deeper dive into the art of living. In this issue, we catch up with Oriele Frank, one of the original founders of Elemis, to find out how the super brand is futureproofing its spa products and wellbeing reach for this new era (p40). Elsewhere, our inspiring Retail Masterclass sees an impressive panel of specialists helping to elevate your sales (p45). We also meet the dedicated teams behind three significant new destinations; our cover star, the fabulous Bürgenstock Alpine Spa in Switzerland (p54); the elegant, relaunched historic Cliveden Spa in Berkshire, UK (p32); and the cosy, family-owned Ye Olde Bell in Nottinghamshire (p88), which shows what can be achieved with a little empathy and a significant investment. As European Spa embraces the ‘Age of Real’, we will continue to make sure our own brand of caring and comprehensive editorial content is best suited to serving the needs of your businesses. Sarah Camilleri Publisher & founding editor
The Team Publisher & founding editor Sarah Camilleri +44 (0) 115 950 4748 email@example.com
Assistant editor Ian Parkes +44 (0) 115 950 4748 firstname.lastname@example.org
Contributing editor Mark Smith +44 (0) 7956 658261 email@example.com
Art director Richard Page +44 (0) 7917 646495 firstname.lastname@example.org
Contributing editor Sarah Todd +44 (0) 115 950 4748 email@example.com
Subscriptions manager Angela Sharpe +44 (0) 1353 772173 firstname.lastname@example.org
Production editor David Fagan +44 (0) 115 950 4748 email@example.com
Contributing editor Hellena Barnes +44 (0) 115 950 4748 firstname.lastname@example.org
Accounts manager Julie Jones +44 (0) 115 950 4748 email@example.com
Office address: European Spa magazine, Spa Publishing Ltd, Halifax House, Halifax Place, Nottingham, NG1 1QN, UK.
Online & social media www.europeanspamagazine.com @eurospamag @eurospamag The No.1 business magazine for spa and wellness professionals. Published six times a year by Spa Publishing Ltd, European Spa is an independent, intelligent business title specifically for spa decision makers shaping the wellness market throughout the UK, Europe and beyond. European Spa is printed by Buxton Press on paper sourced from FSC-certified forests. Spa Publishing Ltd is registered in England. Company No. 6293825
Contents I SS U E 62 | F E B R UA RY/ M A RC H 2018
Business 21 INDUSTRY NEWS
The latest industry developments, including MGallery by Sofitel’s increased focus on spa and wellness, and Pure Seven’s new ‘haven of wellbeing on the island of Ibiza.
40 ORIELE FRANK, ELEMIS
The brand’s co-founder and chief marketing officer believes spas can benefit from its disruptive ‘digital first’ approach to customer engagement.
45 SPA RETAIL MASTERCLASS
Six experts offer insight into how to make spa retail revenue thrive; from designing a sensory, social shopping experience to harnessing the power of the consumer’s subconscious mind.
114 LAST WORD: TRACEY WOODWARD
The Aromatherapy Associates CEO calls on spas to back up their use of the word wellness with targeted action to protect the wellbeing of therapists.
Spas 32 CLIVEDEN SPA, CLIVEDEN HOUSE, UK
A revamped and expanded £4.4m spa reflects the legacy of the Berkshire stately home, which has played host to many powerful women and was the scene of the scandalous 1960s Profumo affair.
54 BÜRGENSTOCK ALPINE SPA,
SWITZERLAND A £415 million overhaul has delivered an expansive, 10,000sqm spa that is designed to be an ‘engine’ to drive the future success of the Swiss mountain resort.
76 TREATMENT COUCHES
88 YE OLDE BELL, UK
The historic Nottinghamshire coaching inn’s new multi-million pound spa features a unique Kurland Snow Storm Experience at the heart of its ‘plush, not posh’ offering.
Our new-look Expert Guide explores the virtues and potential benefits for investors, therapists and clients, of selecting a premium treatment couch, with contributions from Lemi, Gharieni, Oakworks and Living Earth Crafts.
BERLIN MARCH 5-6, 2018
HEALING SUMMIT 2018 REVEALING THE SECRET OF HEALING The HEALING SUMMIT 2018 is a two-day global conference designed to share wisdom and experiences about what healing can do for us and the world. From healing hospitality, economy and businesses to sustainable practices and personal development, international world-class speakers will again take to the stage before an ever-growing global community of key leaders from all sectors. Inspiring talks will lead to the discussion, sharing and exploration of the wisdom of those who participate. The HEALING SUMMIT 2018 is organised by Healing Hotels of the World, a membership of hotels and resorts that are committed to the healing of body, mind and soul.
YOU ARE INVITED!
If the HEALING SUMMIT appeals to you, please register. You are sure to leave better equipped personally and professionally to meet your goals and to contribute to a better world.
GET INSPIRED AND SECURE YOUR SPACE: www.healingsummit.org firstname.lastname@example.org +49 221 20531175
Contents I SS U E 62 | F E B R UA RY/ M A RC H 2018
The South African derma-cosmeceutical brand’s results-driven active ingredients and fastidious therapist training make it a great fit for spas, says Samantha Sweet of new UK distributor Sweet Squared.
We profile the best new treatments and product launches, including Thalgo’s stimulating Merveille Arctique ritual, and Voya’s new capsule collection for men. We also talk to Sodashi founder Megan Larsen about how changing trends have shaped demand for natural skincare.
Wellness 97 WELLNESS
The latest concepts and developments from the world of wellness, including the first retreats by leading wellness provider Bodhimaya to be held at Villa La Coste in the heart of Provence, France; new Rhythm and Motion programmes at Rock Spa in Tenerife, Spain; and a selection of the top wellness trends set to impact the industry this year.
Design 103 STYLE
65 Renew your subscription today...
Our pick of the best designs, equipment, furnishings and finishes highlights the striking use of low maintenance ‘vertical horticulture’ to provide an organic backdrop to various spa areas. Zero-gravity chairs also make an appearance with two offerings from O-4 Life and TouchAmerica in conjuntion with So Sound Solutions.
Published six times a year and packed with quality coverage to inform and inspire, European Spa will keep you up to speed with the latest industry developments and news. To subscribe visit: www.europeanspamagazine.com/subscribe
email: email@example.com Annual subscription rates (six issues): UK: £65 EU: £85 Rest of world: £110
On the cover: Breathtaking scenic views and luxurious oversize furnishings soothe guests in a silent relaxation room at the Alpine Spa at Switzerland’s Bürgenstock Resort (p54)
European Spa magazine is published by Spa Publishing Ltd. The Publisher has taken all reasonable measures to ensure the information detailed in European Spa magazine is correct at the time of going to print, and while every care is taken to avoid inaccuracies the Publisher does not accept responsibility for any errors or omissions from any information within this edition. Views expressed in European Spa are not necessarily those of Spa Publishing Ltd. All rights reserved, reproduction in whole or part without the Publisher’s permission is strictly prohibited. © Spa Publishing Ltd
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EDITED BY SARAH TODD
Main image: The ‘stress-catching’ Tarcin Forest Resort & Spa, Sarajevo Right: The Rayya Wellness centre at the Retreat Palm Dubai MGallery is billed as a ‘360˚ holistic wellbeing resort’
MGallery focuses on spa and wellness for global growth
AccorHotels’ expanding brand places spotlight on guests’ wellbeing and self-care, including at new properties in Dubai and Sarajevo GLOBAL: The luxury MGallery by Sofitel hotel
brand is to significantly expand its wellness offering in line with a rapid global expansion that will see 32 hotels opening over the next five years. As the fastest-growing brand within the AccorHotels group luxury portfolio, MGallery’s wellness strategy will be rolled out across the portfolio from late Q1 2018. Explaining her vision for the brand, Lindsay Madden-Nadeau, global director of wellbeing for Raffles, Fairmont and MGallery at AccorHotels, said: “MGallery’s wellbeing strategy for 2018 will focus on empowering a balanced lifestyle while nourishing the mind body and soul. “The idea of ‘self-care’ is on the rise, and at MGallery this means providing an environment for our guests that supports healthy, mindful eating, quirky workouts in functional spaces, and bedtime rituals that help us sleep better. “Guests can find their own balance and what works for them. We just want to provide the
framework for them to do it in a manner that supports the character of the brand. “I’m excited to work with the MGallery team; they are open and receptive and the brand is flexible, which makes it easier to implement new ideas. This is our year to shine.” Recent wellness-focused openings for the group include the Rayya Wellness centre at The Retreat Palm Dubai MGallery, which is operated under a franchise model for Accor. This first MGallery property in the Middle East is billed as a ‘360˚
“Our strategy for 2018 will focus on empowering a balanced lifestyle.” Lindsay Madden-Nadeau Global director of Wellbeing, Raffles, Fairmont and MGallery
holistic wellbeing resort’ and includes a 1,000sqm spa. Sited on the coastline of Palm Jumeirah’s East Crescent, the world’s first Rayya Wellness centre provides tailor-made health and wellbeing packages. Explaining Rayya’s unique appeal, CEO Christian Kiefer, previously director of spa and leisure for Starwood’s St Regis brand, said: “There is a lack of wellness in Dubai and Rayya is the first of its kind in the entire region. Everything will be tailored towards the individual across the entire spectrum of wellbeing.” Elsewhere, MGallery’s recent debut in the Balkans, at the Tarcin Forest Resort & Spa in Sarajevo, also has a strong wellbeing focus. Designed to blend in with the surrounding mountainous landscape, the tranquil spa is said to be committed to the promotion of ‘stress-catching’ hospitality, providing a year-round ‘holistic approach to wellbeing for body, mind and soul’. www.accorhotels.com
Pure Seven to be a ‘haven of wellbeing’ for Ibiza
News in brief Gerrard International’s new partnerships for 2018
SPAIN: Opening in April 2018 on the
west coast of the island, the Seven Pines Resort Ibiza is set to provide a comprehensive spa and wellness offering. Positioned on the edge of a pine forest bordering the sea, the all-suite resort will be comprised of traditional-style whitewashed homes that are respectful of the island’s authentic design. The 1,500sqm Pure Seven spa is Lucia Peris intended as a ‘haven of wellbeing’ with interiors by Olaf Kitzig of Kitzig Interior Design. Inspired by the lifestyle and energy of Ibiza, the spa menu will feature a series of relaxing, rebalancing and reinvigorating treatments. Facilities will include six treatment rooms, with beds
supplied by Gharieni; a beauty space; swimming pools; a whirlpool area designed and built by Hidrogenia; a thermal circuit with saunas, steambath and a mist shower installation supplied by Balnea, along with an outdoor terrace with sun loungers overlooking Es Vedrà. Initial consultation on the spa was provided by Sylvia Glückert of German-based WellConsult before a detailed concept was developed in-house, led by Seven Pines Resort’s spa director Lucia Peris. “We think of Pure Seven as a lifestyle spa with a focus on the individual,” said Peris. “Our approach will be holistic, combining nature and the latest technology with our signature Ibizan happiness, beautiful wholefood, revitalising activities and nurturing treatments to inspire our guests.” www.7pines.com
European Spa partners with Spa Symposium at Cosmoprof Italy: With more than a quarter of a million
attendees from 150 countries in 2017, Cosmoprof is a key event for the professional spa, wellness and beauty industries. Taking place at the BolognaFiere exhibition centre in Bologna, Italy, this year’s event will feature a Spa Symposium in collaboration with European Spa magazine and the International Spa Association on March 16-17. Sessions will highlight a range of subjects, including how spas will change by 2025, operational information on the Asian spa industry and the latest digital and social media trends. Speaking about the event partnership, Sarah Camilleri, European Spa’s founding editor and publisher, said: “Cosmoprof is a must-attend event for spa and wellness professionals and our partnership with the Spa Symposium promises to deliver many relevant, engaging and unique discussion points for delegates to take away and implement in their businesses.” www.cosmoprof.com
UK: Leading spa supplier Gerrard International has expanded its UK distribution portfolio with two new partnerships for major upcoming spa launches in 2018. The first venture is with the £13 million (€14.6 million) new South Lodge spa, which will open in late summer 2018 as part of the South Lodge country house hotel in West Sussex. The second partnership will be with the new Champneys Spa onboard Marella Cruises’ newest ship, the Marella Explorer, which will debut in May 2018. Susan Gerrard, chairman of Gerrard International, said: “We are delighted that both South Lodge and the new Champneys Spa on The Sea with Marella Cruises have chosen to work with our brands. We are thrilled to be partnering with these prestigious spas.” www.gerrardinternational.com
Expedia uploads an online guide to organic spas US: Online travel platform Expedia has launched an interactive map of organic European spas. The clickable resource enables prospective guests to research details of a selection of European spas that offer unique wellbeing experiences and treatments. These include Les Sources de Caudalie, in Bordeaux, which is set in a winery; Borgo Egnazia, in Puglia, whose Vair Spa uses locally grown almonds and lemons in its treatments; and La Plantacion del Sur, in Tenerife, which offers thermal circuits in a volcanic cave. www.expedia.co.uk
Elemis welcomed at Marriott spas in the UK UK: Leading professional brand Elemis has entered the spas in seven Marriott locations in the UK, including Hanbury Manor, Ware; St Pierre Park, Guernsey; Worsley Park, Manchester; and Sprowston Manor, Norwich. Noella Gabriel, managing director of Elemis said: “We’re delighted to bring Elemis to Marriott Hotel spas. The Marriott team are incredible to work with and we look forward to building our relationship.” www.elemis.com
Rooftop Nest affords views over Stockholm
Gin-based spa launches UK: A gin-inspired botanical
spa has opened in the Merchant City, Glasgow. Created by the team behind the Gin71 bars, the boutique 900sqm spa uses Scottish brand JustBe Botanicals and has three treatment rooms, a nail bar and a pedicure station using CND Shellac and OPI products. Paul Reynolds A complimentary gin trolley, built by Fevertree Tonics, enables guests to enjoy gin cocktails during, or after, their treatments. Founder and owner Paul Reynolds said: “Gin Spa is an urban destination day spa delivering a five-star customer experience. We are passionately focused on delivering well-executed facials and massages using JustBe Botanicals. Our ‘Nails and Martini’ treatment, in particular, is very popular.” www.ginspa.co.uk
SWEDEN: A new rooftop wellness experience has
debuted as part of the Downtown Camper by Scandic hotel in central Stockholm. Intended to combine nature with urban city life, The Nest wellness retreat features a heated outdoor pool; a large sauna shaped like a bird’s nest, built by Gothenburg-based heat specialist Space Production; experience showers from Sanova; a fitness area equipped by Life Fitness; and a cocktail lounge that provides stunning views over the Swedish capital. Built on top of the existing hotel and completed in December 2017, The Nest covers 169sqm inside, with a 136sqm terrace and pool area. It was designed by Stylt Trampoli and Erik Nissen Johansen, who also created the rest of the hotel’s interior décor. Workshops, personal training, mindfulness and yoga sessions will be available in the exercise
space and there will also be ‘DIY’ treatment kits available using Scandic’s own-label Downtown Mist bodycare products with themes such as ‘relaxing’ and ‘energising’. www.scandichotels.com
SenSpa is first in UK to offer multi-sensory AlphaSphere experience UK: The luxurious and Thai-inspired
SenSpa at Careys Manor Hotel in the New Forest has become the first in the UK to offer the AlphaSphere Deluxe multi-sensory experience. Created by Austrian artist sha., AlphaSphere takes its users on a journey through the use of lights, colours, sounds, scents, heat and gentle vibrations. It is said to induce deep feelings of relaxation while Lina Lotto aiding the regeneration of body and mind. As part of its hydrotherapy suite, SenSpa now offers the AlphaSphere Deluxe, a moulded bed that is illuminated and heated, rocking gently when the guest moves. Speaking to European Spa about the addition to its treatment offering, SenSpa director Lina Lotto said: “The wonderful feeling of comfort and contentment the AlphaSphere Deluxe gives you is perfect for reducing stress levels and restoring psychological balance.” www.senspa.co.uk
Valsana Hotel Arosa unveils stunning new spa
Appointments Sian Jones strengthens Rudding Park
UK: Sian Jones has joined the spa team at Rudding Park as assistant director of spa. Prior to her new role in Harrogate, Jones was manager at the multiple award-winning spa located at the University of Derby, Buxton, and has amassed 16 years of experience in the spa and beauty industries. www.ruddingpark.co.uk
Gillian McGraffin to manage at Swinton
SWITZERLAND: The new Valsana Hotel in Arosa has opened its extensive 800sqm spa and wellbeing offering. Designed by architects Mooser Lauber Stucky, with interiors by Swiss designer Carlo Rampazzi, the spa’s facilities include three treatment rooms with Clap Corinne Denzler Tzu beds; a plunge pool and two saunas with pine tree views, both supplied by Lädrach; a fitness studio operated with R1 Sportsclub Munich; and a Kneipp path. Clarins has been chosen as the spa’s product partner. Corinne Denzler, CEO of Valsana’s owners,
Tschuggen Hotel Group, said: “The spa is beautifully simple, nestled on the edge of the Arosa forest, with its architecture and interior design an interpretation of the surrounding nature. “Our steam bath and saunas are made from reclaimed wood with views to transport you straight into the Arosa forest.” Built to the highest environmental and energy standards, Valsana is the first hotel in Switzerland to be heated by geothermal probes and an ultra-modern ice battery (autonomous energy recovery system). Accommodation is spread across three new buildings, with 40 spacious double rooms and suites, as well as nine serviced apartments and open-plan public areas. www.valsana.ch
UK: Gillian McGraffin has become spa manager at the newly opened Swinton Country Club and Spa. She was formerly commercial spa manager at The Grand, Brighton. Swinton owner Felicity Cunliffe-Lister said: “We’re thrilled to welcome Gillian on board. She brings experience, flair and enthusiasm to the team.” www.swintonestate.com
Expansion for Natural Spa Factory UK: Natural Spa Factory’s account management team has welcomed Emma O’Connor and Abi Howarth. O’Connor will be based in Ireland while Howarth will look Emma O’Connor Abi Howarth after partner spas in the Midlands and Wales. The new recruits will strengthen the brand’s support of partner spas and deal with increased demand for home-spa. www.naturalspafactory.co.uk
April debut for island of Crete’s Abaton Island Resort and Spa GREECE: A new luxury hotel and spa is to debut on the island
of Crete in April 2018. The Abaton Island Resort & Spa will be located less than 30km from Heraklion airport and offers 132 suites with sea views. The resort’s €700,000 (£622,000) spa has been designed by Konstantinos Kaloutsakis with interior design carried out by GRADA Interiors. Covering 600sqm, the boutique spa will feature two massage rooms, a couples suite with a sauna and a whirlpool, a Turkish hammam, and a Technogym-equipped fitness space, while Elemis products will be used in its body and facial treatments. Abaton’s quality manager, Elina Kaloutsakis, told European Spa what makes its spa offering unique to Crete. “Our spa is exactly tailored to each guest’s individual needs as we combine specialised therapies with the highest quality natural ingredients,” she explained. “We respect the delicate balance between the body and mind and our therapists pair bespoke treatments with Elemis premium skincare products with the aim of creating a truly unique wellness experience.” www.abaton.gr
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Kohler Waters reflects the origins of spa
Irish spa market given a collaborative boost
IRELAND: The Irish spa scene is to benefit from
UK: The newly-renovated
Kohler Waters Spa has opened at the Old Course Hotel in St Andrews, Scotland. Designed by Sedley Place, the 2,322sqm spa is the only Kohler Waters Spa outside the US. Its expansive refurbishment focused on the creation of two distinct areas – one dedicated to Kirsty MacCormick the guest’s spa journey and the other to their leisure and fitness. Speaking about the spa’s unique offering, Kohler Waters director of spa, Kirsty MacCormick, said: “We are extremely proud to be bringing a facility to the heart of Scotland that will stay true to the meaning of the word ‘spa’, offering ‘healing through water’. Kohler’s experience will allow us
to create an unparalleled journey for our guests.” The spa’s 13 treatment rooms have Lemi beds, while two wet treatment rooms offer a Kohler bathing experience that provides replenishment through the use of mineral-rich waters. Signature therapies will feature natural, marine-based ingredients, including seaweed and peat, from Voya and Phytomer, as well as luxurious rituals, Himalayan salts and aromatherapy from [comfort zone]. Margaret Dabbs will be used for manicures and pedicures, while there will also be a ‘custom time’ menu whereby guests can receive highly-customised treatments as part of a personalised treatment programme. Other facilities will include the addition of a new 20m lap pool, a gym area, a Finnish sauna and a rooftop garden with a hot tub. www.oldcoursehotel.co.uk
an advanced business management programme following the formation of an exclusive collaboration between leading spa consultants Peigin Crowley and Spa Business School. The Elemis-sponsored scheme, which will run on March 5-6 at the Cliff at Lyons, Co. Kildare, will ‘enable and empower delegates to achieve greater success, with defined and measureable results in their productivity, profitability and performance throughout 2018 and beyond’. The partnership has been realised after Peigin Crowley and the founder and director of Spa Business School, Michelle Hammond, were approached by leading spa owners and directors. Speaking to European Spa, Crowley said: “Ireland has an abundance of incredible spas, run by some of the best operators in the country. “Our two-day business acceleration programme aims to give spa managers the opportunity to step out of their operation in order to focus on their commercial planning for the next 18 months.” www.spabusinessschool.com www.spaconsultancy.ie
Piper invests growth capital to boost Neom Organics’ future business UK: Specialist consumer brand investor Piper
has allocated growth capital into the beauty and wellbeing brand Neom Organics. Founded in 2005 by friends Nicola Elliott and Oliver Mennell, and taking its name from an acronym of their initials, Neom products are made in Britain from ethically sourced, sustainable origins and use only natural and organic ingredients. The value of sales of Neom’s retail products, which deliver a range of therapeutic benefits, grew Libby Gibson by 35% in 2017 to £18 million (€20.2 million). The multi-channel business is based in Harrogate and currently employs 50 people. Piper’s investment will enable the brand to expand its product range, develop its senior team, open additional stores and increase its international footprint. Mennell, a former investment analyst, said: “We first met Piper in 2009 and have regularly worked with the team and drawn on their knowledge and expertise to help us achieve our growth ambitions.” Speaking exclusively to European Spa, Libby Gibson, a partner at Piper, added: “Neom’s focus on providing 100% natural products to help with sleep, energy, stress and happiness means the business can support customers’ needs, both in spas and salons, where they can experience Neom’s signature treatments, and at home.” www.neomorganics.com | www.piper.co.uk
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20-23 June 2018 Movenpick Hotel Mansour Eddahbi, Marrakech, Morocco What do you get at SPATEC? • Guaranteed pre-qualified audience of key decision makers • Pre-set appointments with buyers of your choice • Limited competition • 2 full days of exceptional networking • Unparalleled value for money • High quality seminar programme
Your best marketing spend this year! For more information contact: Stephen Pace-Bonello, Event Director firstname.lastname@example.org Tel: +356 99458305
Spa Meeting Point unites delegates at Beauty Düsseldorf 2018 GERMANY: Providing a comprehensive international showcase for spa, cosmetics and wellbeing innovations, the 2018 Beauty Düsseldorf event will host more than 1,500 exhibitors and 50,000 attendees. A significant part of the event will be a specialist spa and wellness area called the Spa Meeting Point, which will offer multiple presentations and exhibitions spanning design, treatments and trends. In addition, the area will host the Wellness & Spa Innovation Awards. Programme highlights in the Spa Meeting Point will include spa manager Joram Schirmaier, who will provide insight into the planning and implementation of the new Ösch Spa at Öschberghof, charting the journey from initial creative concept to welcoming the spa’s first guest. Irena Staudenmaier will also host a presentation on the new Alpine Spa at the Bürgenstock Resort in Switzerland (see p54), while there will be a special demonstration of the Matrix Massage, which combines deep-relaxation massage movements with mobilisation techniques and fascia technology elements. Finally, massage therapist and spa owner Roongruang Egger will enlighten delegates by performing an authentic Thai massage and Ayurveda therapist Claudia Knüfer will demonstrate her specialist AyurYoga massage techniques. For the first time, this year’s event will also see a specific focus on digitalisation in its programme, with workshops taking place at the new BEAUTY WEB S@LON that will focus on the internet, social media and online marketing strategies. www.beauty-duesseldorf.com
Sweet Squared moves to new HQ UK: Leading spa supplier Sweet Squared has relocated its business to a purpose-built headquarters in Leeds. Housing more than 50 members of staff, the new ‘Squarehouse’ in Seacroft is said to have been designed with the company’s customers in mind and features education suites outfitted for every product category that Sweet Squared represent. Sweet Squared currently holds sole UK distribution of eight brands, including CND, Waxperts, MoroccanTan and Nimue (see p62) and has a total of 25 spa accounts across the UK. www.sweetsquared.com
Gisborough Hall’s woodland spa plans UK: The family-owned Gisborough Hall
hotel on the North Yorkshire Moors is to see a multi-million pound spa development to replace its existing Revival Zone spa. Scheduled to open by the end of 2018, the spa will create around 38 full-time and 28 part-time new jobs when open, and facilities will include an 18m indoor pool, a variety of heat experiences, nine treatment rooms and an extensive gym. Gisborough Hall will remain open as normal throughout the spa’s development, which will be sited in a secluded woodland
setting overlooking the Cleveland Hills. Ruairidh Taylor, hotel manager at Gisborough Hall, said: “Our Revival Zone spa has always been popular but it’s just not big enough for the demand that we have. We’re now in a position to build on our current offer and make both Gisborough Hall and the surrounding area an international destination for business and leisure.” Non-executive director Nick Holmes added: “Our 15th anniversary year is the ideal time to make this investment.” www.gisborough-hall.com
Share your appointments, announcements, launches and diary dates with our News editor Sarah Todd. Call +44 (0) 115 950 4748 or email email@example.com
Monte Carlo Bay, Monaco
Devenez pionnier Become apartenaire partner ofdu France’s et leader français du Spa pioneering Spa leader Jean-Louis PoirouxPoiroux crée encreated 2001 un nouveau modèle debrand Spa et marque In 2001, Jean-Louis a new Spa model and ofsa natural de produits cosmétiques naturels des meilleurs de Beauté cosmetic products inspired by the inspirés best Beauty Rituals of Rituels the World. For 16 du Monde. Cinq Mondes offre depuis 16 ans à travers ses soins et produits une years, Cinq Mondes, through its treatments and products, has been offering régénération profonde du and corps et de l’esprit jusqu’au niveau cellulaire de la peau. deep regeneration of mind body, even inside skin cells. What’s the story behind the creation
Qu’est-ceofqui différencie Cinq Mondes? Cinq Mondes des autres marques ?
What support do you give
Comment accompagnez-vous partners who want to equip their establishments with a Spa? les partenaires qui souhaitent JLP: It all began over 16 years ago se doter d’un Spa ? JLP : La première JLP: We provide them with a turnkey, with theoriginalité opening est in Paris of the first
l’authenticité en étant JLP : Nous leur fournissons un projet project by all-encompassing, profitable Spades in Rituels France et toSoins embrace traditional les premiers en Europe à proposer le clé en main 360° et rentable leur delivering not onlyen our technical knowmedicines (Ayurveda, Traditional Kobido, véritable lifting naturel Japonais transférant noninseulement notre Savoir-initial Chinese Medicine…), offering how the design of spaces, du visage. treatments La deuxièmedesigned originalitéinest de conception and ongoing trainingdes for staff (spa partnershipFaire en termes la ligne directrice pour la formulation recrutementpractitioners, de formation managers) with international scientific expertsespaces, de receptionists, produit quiand associe une charte deexclusive manual initiale et but continue (hôtesses d’accueil, all based on our also our expertise in development, formulation naturelle très stricte excluant Spa manager) mais aussi technique of effective, needle-free praticiennes, marketing and sales. la pétrochimie, à l’efﬁcacité régénérante acupuncture called Dermapuncture.toute notre expertise en matière de des pharmacopées monde. développement marketing et commercial. We then du offered our expertise Cinq Mondes propose une véritable through partnerships with hotels and Diététiqueurban de la peau spas.pour rééquilibrer et stimuler le métabolisme cellulaire de la peau grâce à 10 super-huiles végétales How does Cinq Mondes stand apart from other brands? et 14 extraits végétaux brevetés. Comment a été créé Cinq Mondes ? JLP:: The originality lies inplus the authenticity of JLP Toutfirst a commencé il y a de 16 CINQ MONDES IN BRIEF our avec Rituals and Treatments, the pioneers in ans l’ouverture à Paris being du premier • Over 15 own brand and franchised Spas Europe to offerouvert Kobido, a remarkable Japanese facial Spa en France sur les médecines CINQ MONDES BREF • Over 1,000EN partner Spas in more than 35 countries, massage providing a natural lifting effect. The second traditionnelles (Ayurveda, Médecine including 200 Hotel Spas around the world is our guiding principle forproposant product formulation that• Plus de 15 Traditionnelle Chinoise…), Spas en propre et en franchise •5 signature treatmentsdans plus de 35 pays, combines a very strict, natural charter des soins conçus en partenariat avec excluding • Plus de 1000 Spas partenaires petrochemicals, regenerating effectiveness • A Spas short,d’hôtels comprehensive range of 70 reference products des scientiﬁqueswith internationaux experts, dont 200 dans le monde obtained from world pharmacopeias. et reposant tous sur notre technique Cinq Mondes • 5 soins signature provides potent Skin to rebalance and manuelle exclusive : laDietetics Dermapuncture, Contact Jean-Louis Poiroux, and founder, firstname.lastname@example.org • Une gamme courte et complète deChairman 70 références produits stimulate acupuncture skin cell metabolism thanks to 10 super plant véritable sans aiguille. oils and 14 patented active botanical Nous avons ensuite proposé notre ingredients. Contact Jean-Louis Poiroux, Président fondateur, email@example.com expertise à des partenaires hôteliers et urbains sous forme de partenariat.
Spa and wellness dates for 2018
The biggest and best global industry events for spa professionals to mark in their diaries World Spa & Wellness Convention
February 25-26, 2018 ExCel, London, UK Part of Professional Beauty, this two-day conference is primarily for spa owners and operators and incorporates the World Spa and Wellness Awards. Expert speakers will include Andrew Gibson, vice-president of wellbeing for AccorHotels; Corinna Yap, director of sales at COMO Shambhala; and Elke Benedetto-Reisch, medical director of the Lanserhof group. www.worldspawellness.com
March 5-6, 2018 Berlin, Germany In a spirited programme of speakers and forum sessions, this year the Summit will be ‘going back to its roots’ according to co-founder Anne Biging, for an in-depth examination of healing and its various processes. Among those sharing their healing secrets will be Stacy Fischer-Rosenthal, president of Fischer Travel Enterprises. www.healingsummit.org
March 9-11, 2018 Düsseldorf Exhibition Centre, Germany With more than 1,500 exhibitors and 50,000 attendees, Beauty Düsseldorf deftly provides an international showcase for innovations and education, spanning sectors from spas and cosmetics to nails and wellbeing. There is also a specialist Spa and Wellness area including spa design, treatments, trends and the Wellness & Spa Innovation Awards. www.beauty-duesseldorf.com
Cosmoprof Worldwide Bologna
March 15-18, 2018 BolognaFiere, Bologna, Italy With more than a quarter of a million attendees from 150 countries in 2017, Cosmoprof is rightly billed as the ‘360° global event’ for the professional beauty, spa and wellness industries. This year, it will be split into three core areas: CosmoPack, Cosmo Perfumery and Cosmetics and Cosmo Hair, Nail and Beauty Salon. This year, European Spa magazine will participate in the Spa Symposium from March 16-17. www.cosmoprof.com
Spotlight Event Above: Diamond Award winners and presenters at the 2017 HOTel & Spa event
Forum HOTel & Spa
June 7, 2018 The Four Seasons Georges V Hotel, Paris, France This year celebrating its 11th anniversary, Forum HOTSpa attracts a wealth of Europe’s leading influencers across the spa, hospitality and wellbeing industries. Combining networking, knowledge-sharing and new business concepts, the one-day forum typically welcomes around 130 professionals. The event was created by
founder Vladi Kovanic to provide a platform to exchange ideas and top-level operational information. This year’s theme will be ‘A new era in Wellness’ and speakers and delegates will examine wellness through a hospitality and spa lens. Speakers for 2018 will include Roger Allen, CEO of Resources for Leisure Assets; Tracey Woodward, CEO of
Spa Life International (Germany)
May 14-16, 2018 Gesundheitsresort Freiburg, Germany Delegates at this year’s Spa Life International Germany can expect a high-energy event combining the Spa Life Forum, a conference with two keynote addresses, a SPA-RTY (party in the spa) and a supplier showcase as well as an expo and plenty of networking opportunities. www.spa-life.international
Spa Life International (Ireland)
June 18-19, 2018 Johnstown Estate Hotel & Spa, Co Meath, Ireland Spa Life International returns to Ireland for its 2018 event, supported by Fáilte Ireland and Meet in Ireland. The packed agenda at the recently
Aromatherapy Associates; and Thomas Bauer, COO of Austria’s VAMED Vitality World. The event will also include the annual Blue and Black Diamond Awards, which are presented to outstanding hotel spa professionals and judged by a jury of peers, presided over by the multiple award-winning spa director and trainer Patrizia Bortolin. www.forumhotspa.com
refurbished Johnstown Estate Hotel & Spa will combine a conference and meetings forum with ample time for delegates to network. www.spa-life.international
June 20-23, 2018 Mövenpick Hotel Mansour Eddahbi, Marrakech, Morocco For its first time outside Europe, this innovative event will be held minutes away from Marrakech’s bustling Medina. SPATEC matches European buyers and spa operators with an exclusive selection of suppliers, through face-to-face meetings and international speaker sessions over two dedicated business days. www.spateceu.com
European Spa is proud to partner
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Spa Life Germany Freiburg th 14 - 16th May 2018
Spa Life Ireland Dublin th 18 - 19th June 2018
Spa Life UK Birmingham th 13 - 14th November 2018
Spa Life International is now Europeâ€™s largest spa-dedicated event, exclusively for senior spa professionals We connect spa operators, consultants & suppliers from across the globe and from every sector of the industry, providing an unparalleled combination of exposure to new product innovations; shared industry insights; extensive networking opportunities; and quality management education.
For bookings and information visit www.spa-life.international or call +44 (0) 1268 745892
ÂŠ map: Thacchuck; pictures: 123RF/michaeljung, itzybitzy, goodluz, auremar, dotshock; shutterstockPressmaster, pikselstock, RobSimonART, ASDF Media, Opolja
Spas The Cliveden Spa, Cliveden House, UK
A very British affair The historic Cliveden Spa has been reimagined as a tranquil oasis that reflects its host estate’s history of strong women and superlative hospitality
T Above from left: the elegant, Grade I-listed Cliveden House stands in 376 acres of National Trust grounds; the sumptuous extended indoor swimming pool; the iconic outdoor pool, where the 1960s ‘Profumo Affair’ began
R EP OR T BY S A R A H TOD D
he history of Cliveden House, in Berkshire, features a cast of powerful personalities and glamorous parties that sparked scandals such as as the Profumo affair, which rocked the establishment in the 1960s. Originally built in 1666 by the second Duke of Buckingham as a gift to his mistress, Anna Maria, successive owners sculpted the estate’s gardens and landscape to create a magnificent summer retreat that ensured Cliveden remained at the centre of political and social life. Now, as an elegant Grade I stately home, set in 376 acres of National Trust grounds, the prestigious establishment is part of the Iconic Luxury Hotels collection and is operated as a
hotel and spa by London & Regional, which also owns sister spas at Chewton Glen, in Hampshire’s New Forest and The Lygon Arms in the Cotswolds. Since buying the house from administrators in 2012, Iconic Luxury Hotels has invested over £20 million to re-instate its former glory, with designers ensuring the interior palette remains authentic to the era in which it was built. While there was an existing Pavilion Spa within the grounds near to the main house, when a fire broke out in the sauna area in January 2016, the decision was taken to close the spa for 18 months to carry out an extensive refurbishment and enhancement programme.
Spas The Cliveden Spa, Cliveden House, UK
The renewed Cliveden Spa reopened in July 2017, marking the final phase of the property’s five-year, multi-million pound restoration and refurbishment. “The completion of our extensive spa renovation is an exciting milestone as we’re now able to bring together the overall concept and fully define the different aspects of our guest journey,” says general manager Kevin Brooke. “It is a fantastic corner of our estate and provides another dimension to the Cliveden experience.”
A tranquil oasis Honouring the 350-year history of the remarkable house, the 800sqm spa at Cliveden is hidden in a beautiful, secluded garden setting and screened by mellow brick walls covered with scented roses and lavender. Recreated as a ‘tranquil oasis’, the spa’s facilities now include a gym equipped by Technogym, an extended indoor heated swimming pool, seven treatment rooms, an atrium, a manicure and pedicure space, and a hairdressing studio. Topping it off, and tempting guests’ tastebuds, is a new spa restaurant offering a menu by
“The completion of our extensive spa is an exciting milestone... and provides another dimension to the Cliveden experience.” Kevin Brooke General manager
award-winning chef André Garrett. A cleverly concealed glazed walkway enables hotel guests to use the spa without having to venture outside, while other thoughtful touches include the provision of mindfulness-themed ‘Wellness Bags’ for guests to use during their stay, containing colouring books and pencils to help soothe guests’ minds and spark their creativity. The centrepiece of the spa remains the famous outdoor swimming pool, currently the only listed one of its kind in England, where former model Christine Keeler first met MP John Profumo in the summer of 1961, so beginning a cause célèbre that would rock the British establishment and become an enduring cultural reference point thanks to the 1989 film, Scandal. The wellbeing element of the spa now includes personal yoga, Pilates and Tai Chi sessions, which last 75 minutes and are tailored to guests’ individual requirements. There is also an option to receive advice on nutrition, with detailed plans available to help guests improve their body composition, mindfulness, skin and overall wellness.
Spas The Cliveden Spa, Cliveden House, UK
Building on history Iconic Luxury Hotels is expecting a return on its £20 million investment within seven years and Kerry Hudson, the group’s spa director, says that redeveloping the spa in line with the spirit of the house will play a key role in achieving this goal. “The spa reflects the quintessential British heritage of the main house throughout the guest journey, from its treatments through to every product partnership,” explains Hudson. “We wanted to create a truly English spa, as if we had tried to follow any current trend it would have been out-dated in a couple of years. “We’ve imagined a perfectly peaceful environment that allows guests of all ages to unwind and relax in luxurious
“The spa reflects the quintessential British heritage of the main house throughout the guest journey, from its treatments through to every product partnership.” Kerry Hudson Spa director, Iconic Luxury Hotels
surroundings. Big things are expected of this spa and I’m very proud to have been involved with its relaunch.” As Hudson explains, the biggest challenges of the pre-opening period were in retaining the history and character of the location. “Working with the National Trust to discover the heritage of Cliveden House helped us speed things on; we were open and transparent throughout the process of renovating and expanding the spa, and we retained our club members during the closure, which helped maintain some momentum and made it easier for us to gauge who our key demographic would be once we re-opened.” The average length of stay at Cliveden is four nights while the spa’s target demographic, according to Hudson, is ‘very open’ with all age groups made to feel welcome. The spa is operated as an independent profit centre and its current revenue breakdown is 48% for treatments, with retail at 6% (the intention is to drive this to 13%) and food and beverage at 8%. Membership, which makes up 38% of revenue, is capped at 300. Hudson is keen to emphasise the importance placed on environmental-friendliness in all areas of the spa’s operation, even extending to the listed outdoor pool. “Our lighting is set at 25% in the
Spas The Cliveden Spa, Cliveden House, UK
morning and, wherever possible, we select products with bio-degradable packaging. We’re also working to reduce the swimming pool gasses and emissions, and we locally source much of the produce for our spa restaurant.”
Ladies of the house The history of Cliveden also informs the spa’s own-label range of treatments and products, lending them a unique and original story, inspired by the ‘strength, subtlety and femininity’ of two of Cliveden’s famous female residents. In the first half of the 20th century, Nancy Astor, along with her husband Waldorf, entertained a diverse mix of famous people at the house, including Winston Churchill and Gandhi. Cliveden spa’s first fragrance draws inspiration from Astor, who was known for her energy and vigour, and these characteristics are reflected in an uplifting blend of fruit blossom, wild mint, jasmine and lily. A second fragrance was inspired by Anna Maria, the Duke of Buckingham’s mistress for whom Cliveden was originally built. With a more overtly sensuous undertone, this choice combines black rose with cedarwood to ‘calm and envelop the senses’. Hudson explains that creating the duo of bespoke fragrances, which lend a truly original element to the
Clockwise from top far left: The Cliveden Spa’s infrared sauna; a personal yoga lesson near the outdoor pool; the light-filled, Technogym-equipped gym; a spectacular view of the grounds from the André Garrett restaurant; a neutral palette provides a restful atmosphere in the relaxation area; each own-brand treatment begins with a footbath ritual
spa menu, was an especially memorable task for her personally. “The creation of our Cliveden own-brand products was lovely to be involved in,” she says. “Helping to design the packaging and choosing the scents has been so fascinating, and it’s something that sets us apart and bonds the spa with Cliveden House. It’s part of our history and I believe it carries through to the spa beautifully.” Each own-brand treatment is performed on a water mattress and begins with a foot-bathing ritual while the therapist conducts a full consultation in order to create a truly bespoke experience.
Premier partners The spa has also exclusively partnered with Sarah Chapman, who is globally renowned for her unique facials and cosmeceutical skincare range. Cliveden Spa guests can experience Sarah Chapman Skinesis facial treatments, combining powerful signature ‘gymnastics for
Spas The Cliveden Spa, Cliveden House, UK Celebrity facialist Sarah Chapman delivers youthful radiance “When Cliveden approached me to partner with them I was extremely excited and honoured. “I believe we’re a great combination as we’re both British brands offering the ultimate in luxury, and I love the history and glamour of the Cliveden House estate and spa. “Cliveden is a truly magnificent Sarah Chapman location; the acres of gardens and woodlands, and views of the Berkshire countryside are just majestic. Not to mention the house itself, which holds such authentic traditional charm. “Our special partnership is unique to the UK spa market and to celebrate this, I designed an exclusive treatment for The Cliveden Spa, called Deluxe Stem Cell Collagen Activator Therapy. “A rejuvenating treatment for face and hands, it works on the epidermis, dermis and dermal-epidermal junction to improve skin health and appearance. It combines superficial micro-needling with peptides, LED light therapy and my signature massage techniques. “In addition to this, all of my treatments are extremely results-focused, providing glowing, radiant skin in under 90 minutes through a combination of science and technology with traditional and modern techniques.”
Left from top: Cliveden House’s history of strong women is echoed through the spa and their names live on in its own-brand products; a rainbow of colours reflects the vibrant, healthy refreshments on offer
the face’ and lifting massage protocols with technology and potent products designed to deliver youthful radiance. Complementing the spa’s other brands and ensuring guests receive what Hudson calls “the very best British luxury products”, OSKIA facial treatments complete the skincare menu, providing a highly effective, therapeutic approach centred on nutritional skincare. With holistic protocols at their core, OSKIA facials combine traditional elements such as acupressure, reflex and lymph drainage with gentle enzyme and AHA peeling to boost skin health and improve both tone and texture. In a further example of The Cliveden Spa’s desire to consolidate its image, the team has created its own signature range of professional nail polishes for manicures and pedicures, with each name reflecting moments in the house’s history, including ‘1666’, ‘Scandal’, ‘Intrigue’ and ‘Astor’.
A capital draw The spa’s focus on Cliveden’s history and its unique location and surroundings is all part of creating a USP to make its offering stand out from that of the high-end urban market in London, which is approximately 30 miles away. “For us to differentiate ourselves against our luxury London competition, we have to make the temptation to get away from the city as strong as possible,” explains Hudson. “We have such fantastic outside space and we have continued the heritage of the property into the spa experience via our own-brand ranges.
Spas The Cliveden Spa, Cliveden House, UK
Clockwise from top left: The well-sculpted gardens at Cliveden House are part of the draw for guests from nearby London; a light snack in the spa restaurant; Cliveden is home to the only listed swimming pool in England; exercise is firmly on the menu, alongside more sedate activities
“Also, we’re British and every product house going into the spa is British too – we’ve purposefully chosen these product houses as we think they’re fantastic and, of course, they’re homegrown.” In terms of further development, there are plans this year to introduce a men’s range of products and treatments as well as more classes. “We’ll grow what we’ve got, but with an authentic feel and avoiding trends for their own sake,” Hudson states. However, there are limitations to the spa’s possibilities for growth. “With the heritage of the building, we can’t build up or build out, so to physically expand our facilities we would have to build another space somewhere else on the grounds,” she explains. Despite these physical constrictions, Hudson believes there are endless possibilities for Cliveden Spa to enable the development of its guests’ wellbeing and their awareness of what spas can offer. “At the moment, everyone knows
Cliveden House but not so many know our spa,” she says. “But we hope to bring in a new type of guest; we’d like to educate people about the spa environment so those who may never have experienced a spa before can feel as at home here as our regular spa-goers.” Indeed, Cliveden’s full range of attractions are geared to draw visitors from all over the UK, but especially from the capital. “We envisage couples popping up from London, as it’s only 45 minutes away,” says Hudson. “They can walk around the beautiful grounds, luxuriate in our beautiful spa and have an amazing dinner in the André Garrett restaurant. “We’d like to see ourselves at the top of the five-star property list and make sure the pull from London is as strong as possible for our guests.” The Cliveden Spa +44 (0) 1628 607177 | www.clivedenhouse.co.uk Owner: London & Regional (Iconic Luxury Hotels) Total investment: £20 million Spa size: 800sqm Treatment rooms: Seven and a separate nail studio Architect/project designer: Formation Architects Product partners: Sarah Chapman, OSKIA, Cliveden Spa (own range) and Cliveden own-brand nail polish Thermal spa: Infra-red sauna by Zoki, bespoke steam room design by Kapital, hot tubs by Agua Caliente Indoor pool design Aymerick Chastenet de Gery (existing pool) Treatment beds and loungers: Living Earth Crafts Fitness equipment: Technogym
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Business Oriele Frank, Elemis
A brave new world We talk to Oriele Frank, co-founder and chief marketing officer at Elemis UK, about the brand’s evolution and how its ‘disruptive’ approach to customer engagement can benefit spa businesses I NT E RV I E W BY M A R K S M I T H
pioneer in the skincare world, since its launch over 25 years ago Elemis has grown to become one of the UK’s most respected luxury skincare brands. A multi-channel global business with a devoted customer base, the company is now a recognised leader in spa education, service delivery and innovation, and currently partners with over 1,650 spas in 93 countries. Last year was a record-breaking one for Elemis with sales in the UK growing 18% on 2016 and growth of more than 39% in the US. With a number of major product innovations due to launch in 2018, the company’s inclusive approach to marketing and communications has seen its international teams deliver a unified brand message and visual identity for the fast-changing online and social media world. Driving this evolution is co-founder and UK chief marketing officer Oriele Frank, who oversees all marketing and communications, also working with co-founder and managing director Noella Gabriel on new product development. “With the advent of social media, creatively the brand has to stand out,” emphasises Frank. “Visually, it has to pop out within a second, with short stories, fast messaging and great content.” In the process of evolving the brand’s strategies, the team looked at the core Elemis customer and discovered the extent to which they are avid facial fans. “We know people are time poor, but we also know that they love their spa treatments,” says Frank. “The spa location search function is really popular on our website. People are specifically looking to experience Elemis in a spa or retail environment.”
Testing and learning Elemis’s journey of online discovery has really clarified the brand’s position and it plans to
effectively across all platforms, including the company’s main website, elemis.com, as well as Instagram, Twitter and Facebook. This awareness of the power of online marketing is one that Frank is also keen for all of Elemis’s locations to embrace. “They need to think ‘digital first’,” she states. “I’m sure they do this through their booking systems, but if they want to be really ‘heroed’, they have to think visually and create and use amazing images.” To this end, Elemis shares its knowledge with spas, offering digital assets and imagery for social media free of charge. “Of course, they should also consider how the consumer engages with them when they are actually there,” adds Frank. “It’s important that your customers experience a reality that reflects your branding and images, so they can become advocates who then go on to amplify your message.”
“Our future really has to be community-led and we are really listening to our customers’ needs.” Oriele Frank, Elemis
move and evolve according to a key mantra of ‘test and learn’. “We have to elevate Elemis in the digital space as that’s where the consumer is experiencing the brand,” explains Frank. “Then when they go into a spa environment, they do so in the knowledge that they are trying a brand that has already made a name for itself and will provide the results they are expecting.” One key aspect of the brand’s evolution has been a fresh take on the visual presentation of its products and philosophies. Clearly, with its online presence taking such an important role, photographic shoots and imagery must work
Personalisation and performance Elemis’s philosophy is now all about looking at things differently and, importantly, never standing still. Its new ‘skincare disruptor’ concept runs through all aspects of the business, from its digital strategy to new product development and customer engagement. An example of this last aspect was the launch of the Skincare Exchange at John Lewis in London’s Oxford Street in November 2017. Offering personalised facial treatments for the time-poor Millennial customer, the fast-beauty initiative was an instant success. This kind of personalisation is a key trend Opposite, clockwise from top left: An Elemis brand ambassador performs a Biotec Light Therapy treatment; the brand’s hero Pro-Collagen Marine Cream SPF 30; all of the brand’s new products undergo rigorous clinical testing; Elemis is now targeting a younger core audience; treatment areas are designed to reflect the brand’s online representation
Business Oriele Frank, Elemis
for 2018 as Elemis places a sharp focus on its customers. Even in the online sphere, an investment in new CRM tools has been made that will enable the team to truly personalise each message it sends out. Frank and her team studied the brand’s customer groups and found they fell into two groups. Ever mindful of the future, ‘Mature Millennials’ between the ages of 30-40 are a key market for 2018. They are described as being engaged consumers with extensive skincare regimes who embrace social media, in particular Instagram and You Tube. However, the brand’s core, loyal customer, the ‘Habitual and Content’ consumer, is aged
The Elemis story in 2017 New partnerships: The efficacy of Elemis’s professional formulas led to the formation of 129 new global accounts last year Training excellence: Around the world, Elemis trained 9,647 therapists in 2017, including 7,349 in the UK Top-selling product: One pot of the brand’s hero product, Pro-Collagen Marine Cream, was said to be sold every nine seconds around the world New fast beauty concept debuts: Elemis launched its Skin Exchange experience, comprising three 15-minute ‘skin fix’ elements
40-65, concerned with skin maintenance, cleansing, toning and moisturising, and favours Facebook and e-zines. So seriously is this analytical approach being taken at Elemis that a new position, director of consumer engagement, has been created to coordinate the strategy going forward. “Our future needs to be community-led and we are really listening to our customer needs,” explains Frank. “It’s important to be tuned in to what the customer wants and to be able to adapt quickly. The spa world needs to adapt more quickly too.” Constantly evolving, testing and developing, Elemis’s product innovation is driven by the same kind of ‘disruptive’ approach as its online strategy. However, their development is subject to careful and comprehensive consideration, with all new products undergoing in-house trials before being put through rigorous consumer and clinical testing. According to Frank, the brand has tripled its spending on clinical trials, as the efficacy and performance of its products remain crucial to its business success with both younger
and more mature Millennials. For 2018, Elemis will add to its best-selling and multi-award-winning Pro-Collagen range with Pro-Collagen Overnight Matrix. This includes Smart Technology, such as drone peptides to target specific areas where stress has impacted the skin and it is most in need of elastin and collagen stimulation. Targeting the consumer in her late 20s and early 30s, and tapping the growing demand for vegan products, Elemis has also introduced a new Superfood Skincare collection, very much marking the brand’s refreshed attitude for a new generation of clients. www.elemis.com
Multi-award-winning: Elemis picked up more than 44 prestigious global awards in 2017, bringing its total count to 306 Spreading excellence: Elemis opens new Academy of Excellence in the City of London to provide graduates with full Elemis accreditation
Clockwise from top left: Elemis’s recently launched Superfood Facial Oil; an analytic approach to consumer engagement will ensure the brand meets the changing concerns of its audience; Elemis Peptide4 Night Recovery Cream-Oil; a new product, Pro-Collagen Overnight Matrix, will join the best-selling range this year
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Experts Retail Masterclass
European Spa’s Mark Smith asks leading experts how to create a winning strategy to turn often under-performing spa retail spaces into a thriving revenue stream
he world of retail is fast-paced and rapidly changing. Today’s wellness conscious consumer demands expertise and life-enhancing value in all manner of products they purchase, from nutraceuticals and cosmeceuticals to clothing, homeware and gifting. To keep up, spas need to take a new approach to customer engagement, creating real connections between therapists and their clients, while designing their retail areas and online presence to deliver an immersive experience that influences the guest on a conscious and subconscious level both before they arrive and during their stay. Perhaps paradoxically, the increasing popularity of e-commerce actually presents a great opportunity for spas. Despite online sales accounting for around 15% of all spending, according to the UK Office of National Statistics, consumers are also seeking connective, physical shopping experiences, with ‘experiential retail’ and ‘social shopping’ being buzz words for 2018. As sensual, tactile and welcoming places to shop, spas are a perfect platform for this concept to flourish and operators should be maximising the use of sight, sound, scent and expert advice delivered in person. Staff should be trained
to ‘go beyond’ product knowledge and forge a deeper connection with guests, so recommendations take precedence over forced selling. This level of trust and engagement gives spa retail a vital edge over online shopping. Leading spa brands are already connecting with this trend. It began in the prestige beauty sector with the likes of Chanel and Tom Ford opening stand-alone stores to connect with customers on their own terms. In the past year, Caudalie, Decléor, Neom, and Clarins have all launched their own flagship boutiques. These offer interactive retail spaces with spa-like treatment services and wellness products available on the shop floor as well as in private therapy rooms. The increasing demand for wellness also presents a huge opportunity for new retail lines, including athleisure wear, yoga accessories, supplements and more esoteric lines such as crystals and energy healing. The ‘spa-at-home’ trend and own-branded ranges also provide unique opportunities, with companies such as Natural Spa Factory presenting potentially lucrative white-label retail lines. Here, European Spa talks to industry experts about how the demand for wellness and experiential shopping is influencing spa retail design, training and guest behaviour.
Experts Retail Masterclass
Create a complete retail journey Kate Hunt, operations director of Champneys Day Spas, believes spas should engage with guests prior to their visit so their experience begins before they even arrive
T Kate Hunt Operations director, Champneys Day Spas n Foster loyalty: Introducing a loyalty scheme is essential for any spa, big or small. It adds value and encourages repeat business. n Clear pricing: Ensure products are clearly marked and offer different price points for clients to broaden the appeal of the retail offering. n Create a spa-like experience: Use sights, sounds and scent to create a sense of place that evokes the very nature of a spa visit. With over 15 years of retail experience within the industry, Kate Hunt is operations director at Champneys Day Spas. She is responsible for all product development across the group, including predicting trends and keeping pace with all the latest developments. www.champneys.com
Clockwise from top: Champneys uses the scent from burning oils to create a sensual shopping experience; Elemis has created a unified online and in-spa presence; Caudalie’s engaging boutique spa in London is an ideal showcase for its products
he customer journey includes many touchpoints and should begin long before the guest arrives at your spa. You should aim to engage with clients from the time of booking, via email and newsletters, and continue this engagement through social media to prepare them for their arrival. You are trying to create a relationship and build anticipation for the moment when they first step through the door. Personalising your communications based on the spa booking helps to engage the client; these can be tailored according to whether it is a sleep retreat or birth retreat, for example. Through this process you can also make them aware of your online shop. At Champneys, our Inspire brochure features products, lifestyle advice and articles, and has a voucher for use after their visit. Every spa should provide five-star customer service consistently across their business. Whether it is the customer’s first visit to the spa, or they are a repeat guest, we treat everyone the same. Never presume that people already know what you sell. Keep a track of your client’s retail history and what they have purchased before. This helps to make the service more personalised, as you can inform them about current promotions and recommend additional products and new launches.
Offer a warm welcome When greeting guests upon their arrival, it is important to acknowledge and orientate them in your space while also allowing them freedom to explore. Create a relaxed environment because happy guests will facilitate the retail process. Burning oils in the spa means there is always a scent associated with the guest experience and at Champneys we have a different one burning every day. Ensure you have a well organised shop, making it clear for the client with lifestyle displays and images of great skin. Also, create hands-on experiences. At Champneys, we introduced Knowledge Pods, which allow guests to touch, feel and smell all the products from testers. We also offer mini-consultations to encourage more face-to-face interaction, as well as skincare advice and aroma inhalations. This personal contact is what spas really need to embrace. It is something that online stores cannot offer. Remember, this is your advantage in the competitive world of retail. You also have to train your team with the right skills and product knowledge. Track your client after their visit, too, as the journey continues once they have left. Offer them a voucher when they leave, and follow up their visit with an email directing them to your online shop.
Experts Retail Masterclass
Ensure form follows function Carlos Virgile, director at Virgile + Partners, explains why designing a total experience as part of a ‘social hub’ is critical for successful spa retail
esign is a fundamental tool in any retail business where the key objectives are to increase sales and create a more exciting and attractive environment for customers to enjoy. While the retail product is still at the core of this, the market has become more complex and competitive. The consumer is more demanding, expecting to be entertained and engaged, not just by the products but by the brand itself. E-commerce is also adding more pressure on businesses to attract customers into their stores. I always think spas are designed for moments of small pleasures; they provide time to recharge and look into oneself. Capturing the essence of this in the spa retail area can be engaging for the customer, especially when it is combined with a personalised service. It is important to create an environment that is inviting, and which also offers a new experience. Make the retail space more of a social hub – a kind of ‘beauty club’ where people can regularly meet and enjoy being there. This can be easily achieved by adding new services such as manicures, pedicures and light treatments, as well as areas for demonstrations and product presentations.
Illuminating the secret of success Lighting can make or break a retail space, as well as having a strong influence on purchasing behaviour. It is not about ‘the brighter the better’, a common thought in retailers, as this can easily make the offer look cheaper and unattractive. Good in-store lighting is about selectively highlighting some products, creating contrast between areas, adding drama and theatricality to the display. Under-shelf lighting and softly lit backdrops are essential when displaying beauty products. The quality of finish in a retail area is important, as is an awareness of new technology and types of material. What constitutes a visual impression of luxury is changing and it is possible to move away from the use of traditional, ‘expensive’ materials such as marble or stone. Nowadays these can be used alongside simpler, more accessible and contemporary finishes. Also, don’t forget the basics, such as presenting vital, key information about the products. Use signposting to help the client understand the science behind your products. Introduce animation and new presentations of launches to engage the customer at different levels. Finally, never underestimate the importance of the expertise and knowledge of your staff. Success in the world of spa is, and always will be, about engaging the customer through personal service and advice, and this will not change.
Carlos Virgile Director, Virgile + Partners n Intelligent planning: Ensure your offer is easy to understand with information on the products and an interesting image the consumer can identify with. n Embrace wellness: The demand for ‘wellness’ presents a great opportunity, especially in terms of new products and merchandising. n Get creative: Don’t follow trends, but develop new ideas to display your products. A suitable element of humour or animation always has a positive effect. Carlos Virgile is an architect with a portfolio of clients across the globe in the retail, hotel and leisure sectors. He is director of Virgile + Partners, a consultancy that has worked on projects for companies including Macy’s, Harrods, Harvey Nichols and The House of Elemis. www.virgileandpartners.com
Experts Retail Masterclass
Health is now the new wealth Jackie Chiquoine, associate editor of Retail Intelligence at WGSN Insight, reveals how consumer demand for wellness presents a whole range of new opportunities for spas
T Jackie Chiquoine Associate editor, Retail Ingelligence, WGSN Insight n Wellness workshops: Create experiences that solve wellness problems to build a strong consumer community. This leads to positive customer engagement. n Embrace the alternative: Consumers are increasingly turning to what were once called ‘New Age’ activities, such as energy healing and the use of crystals. n Think digital: There is an expectation among Millennial consumers that the places they go and the services they buy should be shareable on social media. Jackie Chiquoine is associate editor of retail intelligence for Insight, the consumer, strategy and marketing vertical of world-leading trend forecasting service WGSN. She reports on retail, social media and marketing trends, with a special focus on the health and wellness sector. www.wgsn.com
Clockwise from top: Neom’s new boutique in London’s Chelsea offers the use of a ‘wellbeing library; an immersive Decléor boutique and day spa; Elemis delivers its expertise at a luxurious London Speed Spa
he current boom in the wellness industry presents many exciting opportunities for spa retail. Wellness is a new signifier of wealth and the consumer’s idea of ‘luxury’ is evolving. Rather than spending money on material status symbols, many Millennial and Generation X consumers prefer to invest in their own health and wellness. This inconspicuous consumption is more accessible as one doesn’t need to be wealthy to acquire cultural capital, and a devotion to fitness and wellness has become a popular way to do so. Today’s consumer also has access to much more information about how our lifestyles affect our health and the environment. Furthermore, the rise of social media has increased interest in the ‘self’ and how it is presented, driving the self-care and wellness market. The most interesting businesses in this market combine experience, content and products for a 360° approach. To get consumers through the door, many wellness or fitness retailers rely on in-store events, such as classes or community meet-ups. Though these experiences often resonate, particularly with Millennials and those even younger, they don’t necessarily drive profit. However, increasingly popular, wellness festivals are a great example of an opportunity to monetise interest in wellness without necessarily selling product.
A world of wellness opportunities In the coming years, spas and health clubs will roll out retail concepts as an addition to services or membership. Successful examples of this can be found in chains like Equinox and Soulcycle, or smaller businesses such as Bodyism in London; as self-care activities and products rise in popularity among consumers, spas with a committed customer or member base should be able to parlay that community into sales. There is also an increased interest, particularly among younger consumers, in holistic medicine over traditional doctors and pharmaceutical treatments. This presents an interesting opportunity for spas to introduce nutritional and naturopathic consultations with complementary ranges of supplements. From a skincare and beauty perspective, brands that pair internal supplements with skincare offerings are growing. This is something to look out for when starting new partnerships as it is a unique way to differentiate your retail offering. Businesses with a diversified offering are more likely to drive a sense of community, which in turn drives sales. Thinking ‘digital-first’ will enable you to build an online community, which can be valuable when attempting to break into a new market and expand from providing a service to retailing new lines in your retail area.
Experts Retail Masterclass
Harness the power of the mind Kate Nightingale, founder of customer experience consultancy Style Psychology, describes how consumer behaviour is influenced by our subconscious mind
onsumer behaviour in the retail setting is driven by the conscious and subconscious mind. In any space, the brain is influenced by millions of different sensory cues. It is able to subconsciously process 11 million pieces of information per second, but can barely manage to process 40 consciously. However, all of those cues will influence our emotions, behaviours and decisions. Therefore, the presence of colours, textures, background music, temperature, scent, or any other ambient noise will influence the customer’s experience in your spa’s retail space. It could be anything that is naturally occurring in the physical environment as well as anything that is specifically designed to affect emotions, behaviours and decisions. You can make people feel, think and do almost anything in your retail area, including dwell for longer or buy more. With attention to the right details, it is possible to create spaces that make us feel relaxed, which positively influences our self-esteem and makes us feel more sociable. While the presence of brightly coloured packaging will attract a customer’s attention, and lighting can be used to highlight a particular product over others, if music is playing from one side or the other it will direct their focus in that direction.
Designed with customers in mind Retail design should be driven by humans and some designers are in tune with this. It should also be remembered that we are not customers in isolation to our other roles, such as being a mother, a daughter, or a friend. We are complete, holistic beings. With this in mind, it is important to create an experience that matches customer expectation. The very fact a guest knows they are going to a spa creates a sense of expectation. They imagine spas as oases of sorts, so you must meet that expectation instantly, then create a journey that has a clear progression, building up their anticipation and delivering it slowly. When appealing to the subconscious mind it is important to always look at natural materials, such as wood, cork and softer textures that are related to warmth, for example, wool and velvet. You want to make people feel a sense of emotional warmth. Natural colours, that only exist in nature, work best, too. As soon as you replicate the design of nature in the spa you are winning. It follows that naturally curvy and round shapes have great appeal. Whether its walls, tables or the reception desk, curved, oval shapes naturally create closer social connections. Spaces designed like this create greater social bonds as people are made to feel safer in their interaction with strangers.
Kate Nightingale Founder, Style Psychology n Set your objectives: Define the customer, retail journey, ambience, dwell times, social spaces and key products to promote. n Create an instant effect: Scent and music act the fastest in retail because they attach to emotions and memories. n Easy interaction: Allow customers to interact, feel, pick up and test your spa’s product offering. Consumer and fashion psychologist Kate Nightingale is founder of Style Psychology, a strategy and customer experience consultancy. As well as having worked with Harvey Nichols, House of Fraser and Next, she is also a lecturer in consumer behaviour at London College of Fashion. www.stylepsychology.co.uk
Experts Retail Masterclass
Connect well with your guests Michelle Hammond, founder of Spa Business School, believes that a human connection is the key to improving retail sales in the spa
W Michelle Hammond Founder, Spa Business School n Connection is selling: Every therapist can sell if they connect with their client on a truly authentic level. n Be client-focused: Therapists often talk about their next treatment, but we need to shift the focus from ‘what’s next’ to ‘who is next’. n Let merchandise lead the way: Focus on merchandising in the retail space to maximise retail opportunities and profitability for the spa. Michelle Hammond is the founder of Spa Business School, a company that creates and delivers learning resources and experiences to help spa and wellness professionals thrive. She is also the spa managers’ business coach for luxury brands including Accor; a wellness consultant for Pegasus Life retirement living developments; and education partner to Spa Life International. www.spabusinessschool.com
Clockwise from top: Clarins launched its Open Spa concept in Paris last year; Neom allows guests to try out its products in a relaxed environment; the welcoming entrance to Caudalie’s London boutique
hen it comes to retail, spas are often more focused on trying to get products out of the door than spotting valuable opportunities to make personal connections with their guests. Current retail concepts are very process-driven and we often forget to focus on all of the other retail opportunities available to us. The whole burden of product movement is shifted to the shoulders of therapists, but we are not empowering them with the right tools. To achieve higher and consistent retail sales we need to teach teams how to get more personal and see each guest as an individual. This is essential if we want them to make the correct prescriptions and retail recommendations. In this industry, we are great with product knowledge, but most training is lacking in critical skills like communication and advanced consultation. It is time to start teaching therapists coaching skills like non-verbal communication, Neuro-Linguistic Programming and behavioural psychology as part of their training. When therapists are in a one-on-one situation with guests in a treatment room, they can find themselves dealing with a big emotional burden and they need to be equipped to handle this aspect of the relationship.
An awareness of authenticity Most therapists come into the industry to deliver treatments, but they are also interested in caring for people. We need to enable them to be more authentic and to understand who they are. It is a people business, and their greatest gift is their touch. Retail happens best when therapists stop over-thinking how many products to sell and truly understand who they are with, while delivering an exceptional and apposite treatment. We need to empower therapists to be able to find out about the person they are with in order to give them a great experience. To help your team you should be utilising your invaluable database of information, which has details about the client. When you look at this, combined with their current consultation card and personal interactions and observations, with clear questions in the treatment room, the retail opportunities increase. I teach therapists to retail at the beginning of the treatment and refer to the ‘active state of awareness’. That’s when both therapist and client are fully engaged and ready for connection, and its the perfect time to make recommendations for treatment follow-up products. Making that connection and accepting it as paramount is essential. Go back to the basics of running a people-led business that will drive productivity, performance and profitability.
Experts Retail Masterclass
The social shopping experience Vivienne Rudd, director of innovation and insight for Mintel’s Beauty & Personal Care team, outlines key trends in retail and how they will influence the spa market
here are two key trends that will have an incremental impact on retail in the next few years. The first is the consumer’s continued and growing appetite for experiential retail. Shopping is increasingly viewed as an experience rather than simply a transaction. This takes the cliché of ‘retail therapy’ to the next level, and technology is already in place to help retailers make their relationship with consumers more personal. However, this experiential and interactive retail isn’t confined to bricks and mortar; it’s going to be a key component of online selling, too. Virtual Reality and Augmented Reality will be integrated into the retail experience to create a truly omni-channel approach that stretches from the original voice-activated or traditional online/store search to the final transaction, for frictionless retail. In fact, voice-activated searches, curation and commands will be a vital part of the retail offering for online and offline retailers and brand owners in the future. Secondly, there is the emergence of ‘social shopping’. Social media plays such a key part in product research that it is inevitable consumers will increasingly want to make it part of the shopping experience. In China, brands are already successfully selling fashion-forward products via live-streaming, an update on the TV shopping model, and this will start to impact western markets, allowing bricks and mortar retailers to stretch their influence, and helping brands sell direct from events to a wide online audience. Instagram is currently working with retailers such as Boots and Sephora to sell direct to its members.
Capitalise on your spa’s own strengths Spas are already experts in experiential retail. After all, what can be more experiential than a hands-on treatment. However, they can add an element of mental and emotional wellness, as well as physical benefits to the experience they offer. Natura Bissé, for example, has a mini-VR session to kick off its facial treatment, providing an element of meditation, while Sunday’s is a New York nail salon that offers meditative manicures. Spas can use mindfulness to enhance their treatments, make more of their relaxation spaces and build on the appetite for active beauty by creating a holistic experience combining nutrition, exercise, mindfulness and beauty. In recent years, many high-street and luxury retailers have borrowed from spas in terms of treatments and customer service, but now spas can respond by positioning themselves as wellness centres, focusing on skin management as an important aspect of overall health and wellbeing.
Vivienne Rudd Director of innovation and insight, Beauty & Personal Care, Mintel n Refocus your marketing: Concentrate on guests across the age range, where looking great is more important than merely trying to look younger. n Broad appeal: Ensure you offer appealing entry-price and entry-level services for younger clientele, and more intuitive, nurturing services for older guests. n Focus on your strengths: Spas already provide great experiences. Enhance the retail journey with mindfulness, nutrition and beauty advice to boost customer engagement. Having written about the beauty industry for more than 20 years, creating and delivering trend presentations and focused insights to clients around the world, Vivienne Rudd is now director of innovation and insight for Mintel’s Beauty & Personal Care team. www.mintel.com
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Spa BĂźrgenstock Alpine Spa, Switzerland
Spa Bürgenstock Alpine Spa, Switzerland
A breath of fresh air After an extensive nine-year overhaul, the Bürgenstock Resort is open for business. We talk to the team behind what has been tipped as ‘the project of the century’ R EP OR T BY I A N PA R KES
ver 140 years after the first hotel opened on the Bürgenberg, a Swiss mountain ridge that commands breathtaking views over Lake Lucerne, the Bürgenstock Resort has undergone a striking, rejuvenative transformation. The redevelopment of the entire 150-acre haven, including four hotels, 67 residence suites, 12 restaurants and one of the largest spas in Europe at 10,000sqm, has been nine years in the making and cost 550 million Swiss francs (£415 million). Solely owned by the Qatar Sovereign Wealth Fund, and run by Qatari-based global hotel owner, developer and operator Katara Hospitality, the resort has rediscovered the grandeur that once made it a magnet for Hollywood stars, such as Sophia Loren and Audrey Hepburn, and politicians including former Indian prime minister Jawaharal Nehru. The investment has realised a lavishly-elegant infrastructure that reflects Switzerland’s world-renowned reputation for healthcare, as well as its beautifully pure surroundings, with Lake Lucerne in the foreground and the Alpine peaks of Rigi and Pilatus framed as a backdrop.
Iconic mountain retreat To arrive at the three-storey spa, refurbished at a cost of £30m, is an experience in itself, taking in a boat ride across the lake and a funicular up the steep cliffside incline. “There are multiple USPs, it’s not just one specific thing that really makes this resort so incredibly unique,” says Bruno Schöpfer, managing director of Katara Hospitality Switzerland, who was responsible for both the planning and implementation of the resort. “The most important aspect is certainly the iconic location, and the views, considered to be among the very best in Switzerland. You have a view over the lake, then you turn around and see this panorama of the Swiss Alps. On a clear day, the sheer beauty of the natural environment that surrounds us is mind-blowing. I’ve been working here many years and I still can’t get enough of it,’ he confesses. “Then we have all the resort’s attractions; the incredible Left: Floor-to-ceiling windows provide unique views over Lake Lucerne from the Bürgenstock Apline Spa’s 21-metre indoor pool
10,000sqm spa, a choice of 12 different restaurants, bars and lounges, four hotels offering from three-star to five-star luxury. There is something for everyone.” There are also sports facilities, including an updated nine-hole golf course that dates back to 1928, three Davis Cup-standard tennis courts (the outdoor court turns into an ice-skating rink for winter) and a selection of shops. That is not to forget the Hammetschwand Lift, which at 153 metres is the highest exterior elevator in Europe, carrying guests to the uppermost peak of the Bürgenstock plateau; this alone required overhauling at a cost of £1.12 million. “We are the only place in Europe where you can arrive via a private shuttle boat, which connects us with the city of Lucerne across the lake, and come up the mountain in four minutes on the funicular,” adds Schöpfer.
A spa with a view The Alpine Spa, which is connected to the five-star, 102-room Bürgenstock hotel via a skywalk, is described by Schöpfer as “the engine for the entire resort”. Drawn up by Berlin-based architects Patrik Dierks and Norbert Sachs, and constructed by Swiss civil engineers CES Bauingenieur, the whole concept was pulled together by interior designer Maria Vafiadis, founder and managing director of MKV Design. “When I first saw the old spa my jaw dropped,” says Vafiadis of the previous incarnation that already comprised numerous thermal and wet facilities over two floors. “That old spa was already something, with quite a grand pool, but you could see it was crying out for additions.” The skywalk leads guests into the middle of the spa’s three tiers and a reception that houses a roaring log fireplace. Leading off from there are 10 therapy rooms where treatments are performed using Swiss brands La Prairie
“Think global, act local was the idea behind what has been redeveloped. We needed to tell a Swiss story, and to consider our history. We feel we have done that.” Bruno Schöpfer Managing director
Spa Bürgenstock Alpine Spa, Switzerland
and Susanne Kaufmann, with a tropical touch from French Caribbean company Ligne St Barth. Gharieni provided the treatment couches, with Lemi supplying a water treatment bed with Vichy rain shower. There is also a Matrix-equipped gym and a fitness room for yoga and Pilates classes, both with floor-to-ceiling Alpine vistas, as well as a hair salon, a nail bar, a solarium and a spray tanning room. Expansive changing rooms lead out into the 7,000sqm indoor spa where guests are greeted by a 21m swimming pool that is illuminated by floor-to-ceiling lake-view windows on two sides. One highlight of the spa is a separate outdoor infinity-edge pool, heated to 35°C, that was manufactured entirely of stainless steel by Swiss company Mauchle. Here, guests can make use of neck and back massagers, body jets, bubble tubs and bubble loungers as they take in 500-metre-drop views down to the lake and the city of Lucerne. “The brief for the architects and interior designers was to keep the indoor and outdoor pools as they were, and to build around those,” says Vafiadis, referencing the Hollywood-style kidney-shaped pool that sits at the heart of the 3,000sqm
“There are always dreamers in life and dreamers make things happen. The dreamers who have vision are people who create legacies, and I really believe this resort is a legacy project.” Maria Vafiadis Founder and managing director, MKV Design
Clockwise from top left: ‘Audrey’ is one of the private spa suites named after iconic movie stars; the stunning outdoor infinity-edge pool by Mauchle; a ‘farm-to-table’ concept characterises the cuisine at the Oak Grill; a ‘silent’ relaxation room allows time for guests to unwind in peace; a unique funicular brings guests to the three-storey spa; a guest surveys the Kneipp bath in the spa’s extensive thermal suite
outdoor spa space on the upper level. “They were the main points of interest for us, to create something around them.”
Pure and simple The descent to the lower level takes in a dramatic wall of water on one side before revealing an extensive thermal sequence offering aroma and panorama saunas, herbal and Alpine steam rooms and a rasul steam bath. Also available are a saline floating bath, heated to 38°C and composed of 10% Jura salt; an ice room set to 10°C; two Kneipp baths of 18°C and 36°C; an Alpine eco-pool; additional cold and warm water pools; an infrared cabin; two Four-Senses loungers; a Jacuzzi; and a rain shower. All the pool experiences use water pumped from Lake Lucerne and each possesses only trace amounts of chlorine as ozone is used as an alternative to offer a virtually chemical-free swimming experience. Five relaxation areas command glorious views and two of these have welcoming fireplaces, including the Serenity Room, with its soothing, natural colour palette, which also has water beds to lounge on. “Normally spas are introverted, but we wanted this one to be extrovert because of the views and the great location, so there is a pure approach, not minimalistic,” explains Vafiadis.
Spa Bürgenstock Alpine Spa, Switzerland Bürgenstock Waldhotel: Making a medical difference Bürgenstock’s Waldhotel, translated from German as ‘forest hotel’, is underpinned by a philosophy of ‘health and medical excellence’. Designed by award-winning Italian architect Matteo Thun, the hotel has its own spa that includes indoor and outdoor pools, a Kneipp bath, Finnish and aroma saunas, a hammam, relaxation areas, water beds, Gharieni treatment beds, a gym, a healthy gourmet cuisine restaurant and an educational kitchen. With 18 rehabilitation rooms, it uses cutting-edge Dr Michael Brabetz technology to provide the highest levels of care. “This hotel is vital to the Bürgenstock portfolio, offering its staff an ideal environment in which to practice medicine, and our guests the perfect climate in which to enrich their lives or to recuperate,” says medical director Dr Michael Brabetz. “Our aim is to improve quality of life and prevent disease. Initially we run a diagnostic and medical check-up, then look at mobility, reconditioning and physical fitness. Moving on, we have my area of speciality; the treatment of stress and burn-outs and pursuit of optimal work-life balance. “Other areas of expertise include weight management, with exercise therapy, as well as nutritional and dietary consultation and advice. Finally, we look at beauty and healthy ageing, employing preventative medicine, aesthetic dermatology and dentistry.” Bürgenstock Selection’s managing director, Bruno Schöpfer, adds: “Our fathers went to a doctor when they were ill. The ‘baby boomers’ go to a doctor to stay healthy, so the Waldhotel is expected to cater to the increased demand in medical health tourism, as well as adding to the impressive product range of the Bürgenstock Resort.”
Spa Bürgenstock Alpine Spa, Switzerland Clockwise from top: A guest enjoys a moment of contemplation in one of the spa’s silent rooms with elevated Alpine views; the resort’s dramatic Spices kitchen and terrace; an outdoor ritual in front of the Yoga Temple; the entrance to the resort’s Waldhotel, which offers a wealth of medical expertise
This emphasis on purity is echoed by spa and recreation director Irena Staudenmaier. “The spa is true to its location and its surroundings. There is no embellishment,” she enthuses. “Although considerable in size, the spa has gone back to basics, allowing guests to consider how they feel about themselves. That is what wellness is, a connection between mind and body. Throughout my time in the industry I’ve seen many spas, but I’ve never seen so much belief aligned with one. This is like a church and its religion. It all fits together perfectly,” she continues. “For me, the spa is the making of the Bürgenstock Resort as a destination.”
Brand diversity The overall feeling of tranquility that underpins the spa carries through into the treatments, which include a luxurious caviar lifting and firming facial from La Prairie, a nurturing herbal whey bath from Susanna Kaufmann and a St Barth elasticity body pack with clay. Explaining the choice and variety of product partners, Staudenmaier says: “La Prairie is 100% Swiss, and we needed a brand like that given the spa and wellness centre we have here. Ligne St Barth is a water brand and reminds people of sunshine holidays, while Susannah Kaufmann is an organic brand, but also old-school and understated.” On the upper level are a trio of spa suites, named Audrey, Sophia and Shirley, after famed actresses Hepburn, Loren and Maclaine. Each is a double treatment room with its own panorama sauna, steam room, Jacuzzi, sensory showers and lounge with television and tea bar. The Oak Grill, which primarily serves spa guests, who are allowed to remain robed until 6pm, follows a ‘farm to table’ concept in the ingredients it uses for its dishes. This area leads out on to a vast patio, which, in turn, adjoins the renovated Hollywood garden pool area, whose kidney shape has been protected given it was originally constructed in 1954. Within the gardens there is also a yoga temple that can be used for additional classes in warmer weather, as well as the Bull’s Eye, a bar that sits alongside and beneath the pool and has three windows with underwater views.
An Alpine asset The overall cost of the Bürgenstock refurbishment, with the initial purchase of the resort itself a separate figure, represents a medium to long-term investment for Katara Hospitality, according to Schöpfer.
“Throughout my time in the spa industry I’ve seen many spas, but I’ve never seen so much belief aligned with this spa. It is like a church and its religion. It all fits.” Irena Staudenmaier Spa & recreation director
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Spa Bürgenstock Alpine Spa, Switzerland
Clockwise from above: A serene view from one of the spa’s private treatment rooms; a fusion of colour and cookery at Spices kitchen and terrace; dusk falls over the outdoor, kidney-shaped spa pool and patio
“We are aware the resort industry is challenging,” he explains. “But Switzerland is still seen as a safe haven for investors, and with the Bürgenstock resort world-famous, drawing on 140 years of history, that in itself represents value. “The significant aspect of a development like this is the capital appreciation over many years. It’s all about ‘location, location, location’ because if you maintain a resort over the years then you will never lose money. “We will see a return, but the interesting question is: what do you consider a return? Do you consider the valuation and increase of your asset over a period of, say, 30 years? In 1985 the Sultan of Brunei bought The Dorchester for £24m, then a record purchase for a London hotel. Today, what is it worth?” Schöpfer claims Bürgenstock’s business plan is built on five diversified pillars to ensure its sustainability. Aided by the new spa, the resort is now a year-round destination, rather than operating for only eight months and closing for the winter, as was previously the case. Revenue will also be derived from the long-stay residence suites, which benefit from hotel services and the resort’s infrastructure, as well as conferences and corporate meetings taking place in what Schöpfer refers to as “a unique setting”. In addition, opening up the resort to the public will allow visitors to enjoy sports activities, the funicular, the Lift, the shopping facilities and 70km of renovated Alpine walkways.
Significantly, Bürgenstock also boasts the Waldhotel (see box on p57), a medical wellness hotel that is home to an elite team of physicians in areas from cardiology, through to dermatology and dentistry
Heritage honoured Summing up what has been created, Vafiadis declares: “There are always dreamers in life and dreamers make things happen. The dreamers who have vision are people who create legacies, and I really believe this resort is a legacy project.” For his part, Schöpfer feels the new Bürgenstock, while a paragon of 21st century engineering, has remained loyal to its history and setting. “Bürgenstock was created as a spa place for fresh air and water treatments, so the concept was created to relive the spa experience of the past,” he states. “I’ve been involved in a lot of spas around the world,” he adds. “Many years ago, you took the best from India and Thailand, but today a spa has to be more local. ‘Think global, act local’ was the idea behind our redevelopment. We needed to tell a Swiss story, and to consider our history. We feel we have done that.” BÜRGENSTOCK HOTELS & RESORT +41 (0) 41 612 60 00 | www.buergenstock.ch Owner: Qatar Sovereign Wealth Fund (Katara Hospitality Ltd) Investment: £30m Spa size: 10,000sqm (including outdoor wet area and gardens) Spa team: 50 Treatment rooms: 10 + three private suites Product partners: La Prairie, Susanne Kaufmann, Ligne St Barth Thermal spa: Lädrach Holzbau Wet spa design and supply: Atzwanger (Suisse), Mauchle Pool Other suppliers: Gharieni, Lemi, Matrix, Rolf Stehr, MTR Health & Spa, Alema Professional, Inviion, Bergan
Unique expertise in high-end personalized beauty care For 40 years, the Biologique Recherche Methodology has had a reputation for astounding effectiveness based on clinical approach to beauty care using pure, concentrated ingredients as well as innovative protocols like Seconde peau. The Seconde Peau treatment accelerates cell renewal and optimizes healing for a visible and immediate tightening effect.
Biologique Recherche - 32 avenue des Champs ElysĂŠes - 75008 Paris www.biologique-recherche.com - email@example.com
Nimue global brand ambassador Nimue selected supermodel, photographer and businesswoman Helena Christensen to become its global brand ambassador in October 2017. A long history of involvement with international, prestige brands made Christensen’s selection a natural choice, according to Lee-Ann Herbst, managing director of Nimue Skin International. “Helena Christensen is a world-renowned beauty, with modelling experience that spans some 30 years,” says Herbst. “She personifies the exclusivity of the Nimue brand and is very relevant to our target market.”
Optimal skin health A new distribution partnership with Sweet Squared is set to enable professional-only derma-cosmeceutical brand Nimue to extend its reach into European spas
ith a focus on technologically advanced skin rejuvenation, Nimue first launched its products in South Africa in 1994, where they were initially used to boost skin recovery in pre- and post-operative medical care. The globally recognised derma-cosmeceutical brand is now distributed in 23 countries including Sweden, Dubai and Germany, where clients in spas and salons enjoy the benefits it brings to a wide range of skin health concerns. Nimue’s popularity in Europe led to the signing of supermodel Helena Christensen as its global brand ambassador last year, and she recently helped to launch the company’s new Age Intelligent range in Denmark. Samantha Sweet, co-founder of Nimue’s exclusive UK distributor, Sweet Squared, reveals why this is such an exciting brand for 2018.
What is special about Nimue? It achieves great visible results for the client. Every Nimue therapist we have spoken to cites this as the main reason they have stayed loyal to the brand, some for up to 15 years. Nimue was originally developed for the medical market by cosmetic scientists who saw such great results that they began supplying the professional market. Since then, the brand has earned a worldwide reputation for innovation and delivering visible results. The brand can only be dispensed by professionally trained Nimue therapists. This is imperative, due to the active nature of the ingredients and the knowledge required to perform the treatments effectively.
How is the brand suited to spas? The cosmeceutical market is growing rapidly in the UK and the professional skincare market is currently worth £241m and growing at
Opposite page, clockwise from top left: Sweet Squared’s education manager Carly Haworth with skincare brand manager Victoria Sargeson; a range of booster serums; Nimue protocols fit with a variety of other spa offerings; the range for environmentally damaged skin; global brand ambassador Helena Christensen; Nimue’s Age-Intelligent range
to the brand and reducing landfill. Also, we support spas looking to buy into the Nimue brand with high quality and comprehensive education and starter packages; our current requirements are that therapists hold a minimum of NVQ Level 3 or equivalent to train with Nimue.
Tell us more about Nimue’s offering?
“The whole skin health philosophy behind Nimue resonates really well with spa and wellness guests.” Samantha Sweet Co-founder, Sweet Squared
an estimated rate of 10% a year. Clients are demanding more from their products and treatments, and Nimue is ideally positioned to ensure spas can capitalise on this shift in the expectations of their guests. It is highly focused on achieving optimal skin health, rather than plumping or masking concerns. This, in turn, is what leads to an improved appearance and quality. The whole philosophy behind Nimue resonates really well with spa and wellness guests and locations. Nimue’s patented technology ensures the active ingredients penetrate the skin and target specific cells through their own unique chemical ‘delivery systems’, negating the need for investment in expensive equipment. Obviously, this adds to the brand’s appeal from a commercial perspective. Furthermore, the range itself is succinct as many products are dual purpose, and core retail lines are offered with a unique refill system, driving client loyalty
When they’ve completed their core training, therapists can offer a range of facial treatments from ‘therapeutic’ and ‘deep-cleansing’ to ‘active rejuvenation’. This last treatment utilises a blend of potent but gentle acids to deliver powerful results to the skin. The result is improved clarity, more elasticity, improved collagen synthesis and radiance – that instant ‘Nimue Glow’. Once proficient in core treatments, therapists can train in more advanced protocols such as micro-needling, which stimulates the production of new collagen, delivering long-lasting restoration of skin plumpness. Importantly for spa operators, our treatments range from the quick ‘Glow and Go’ type to longer and more pampering experiences, each of which can be further customised to target certain skin concerns. A massage can also be incorporated, or additional treatments added for areas such as eyes, lips, hands and décolleté. In addition to treatments, Nimue has an extensive range of core retail homecare products so clients can continue to enjoy the benefits of a triple-AHA skincare regime at home. What’s next for Nimue in 2018? As well as some very exciting new product innovations, we will be rolling out core education through our existing network from springtime onwards. Our team, affectionately referred to as ‘Squares’, have embraced the Nimue brand wholeheartedly and love nothing more than trying out the range to share their ‘before and after’ pictures. We’re already seeing some incredible results. www.sweetsquared.com | www.nimueskin.com
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Thalgo dives deep to deliver Merveille Arctique ritual Arctic algae and Swedish massage techniques inform new spa ritual from French skincare specialist A new signature therapy incorporating natural ingredients from the Arctic Ocean, Thalgo’s Merveille Arctique is a two-hour, sensorial body ritual that contrasts soothing warmth with invigorating cold to promote relaxation and a deep sense of wellness. The treatment starts with a Korean relaxation technique, before a hydro-massage warm water bath, Marian Harvey enriched with Icelandic Lichen Oleate. A body scrub with salt flakes and cryo-extract of Boreal algae then stimulates and awakens the skin. Sourced from the depths of the ocean near the Arctic Circle, Boreal algae is rich in glucuronic acid, calcium, iodine and other marine trace minerals that improve the skin. Inspired by Scandinavian heat therapy, a subsequent ritual involving hot and cold temperatures is used to stimulate circulation and the metabolism, eliminating
toxins. This includes elements of Swedish and deep-tissue massage techniques to release tension and stress. The soothing warmth of the spa therapist’s expert hands is followed by the invigorating chill of relaxing massage balls. The process concludes with a ceremony featuring exclusive and patented rocking and stretching techniques, which gently awaken the client from their relaxed state. Marian Harvey, managing director of Thalgo UK, believes this new offering can provide a special point of difference for spas. “Merveille Arctique Spa Ritual adds a new spa experience – something quite different and innovative, which encompasses Thalgo’s professional expertise as well as the brand’s sensory signature,” she tells European Spa. “Scandinavian heat therapy, on which the Merveille Arctique Spa Ritual is based, offers relaxation and a deep sense of wellness. The use of the relaxing massage balls also adds a totally unique aspect to the ritual.” www.thalgo.co.uk
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Elemis introduces superfood skincare range Following its award-winning Superfood Facial Oil, Elemis’s new Superfood Skincare range is a nutrient-rich and vegan-friendly collection that includes Superfood Facial Wash, Superfood Day Cream and Superfood Night Cream. A prebiotic Supergreen Complex of kale extract and avocado oil is designed to support the healthy microflora on the skin’s surface, while a Supergrain Complex with quinoa, black seed and barley nourishes the skin with antioxidants and omega oils. The Facial Wash is an oil-gel product that contains Supergreen Complex with broccoli and pumpkin seed oils to cleanse and feed the skin. The Day Cream features Supergreen Complex boosted by matcha tea, goji berry and ginger, with lactobionic acid to restore, renew and combat the effects of pollution. The Night Cream restores skin balance during sleep, using the Supergrains Complex alongside chia seed oil to deeply hydrate, and lavender, ylang ylang and vetivert to promote a restful night. www.elemis.com
One for the boys
Sundari Brightening Glow Facial Treatment Sundari has launched a radiance-boosting facial that uses the bronze-capped massage tool known as a Kansa Wand. Promising significant improvement in skin tone and clarity, the 60-minute Brightening Glow Facial Treatment is an intense therapy that begins with enzyme exfoliation to give immediate luminosity, hydration and an ultra-refined complexion. A powerful blend of ingredients then works to restore clarity and help fade dark spots. The treatment brightens skin by reducing the formation of melanin while diminishing the appearance of fine lines and wrinkles. An enhanced 90-minute option also incorporates Abhyanga back massage, Kansa Wand foot massage and a restorative scalp massage. www.satyalife.co.uk
Voya has launched a capsule collection of products that brings its organic, seaweed-based concept to a male audience. Voya Man is a three-step range of targeted products that acts against wrinkles, enlarged pores, inflammation and dehydrated skin. The anti-ageing and hydrating properties of wild Irish seaweed combine with active sea heather to soothe and protect skin against the environment as well as razor burn. The line is said to include two scientifically proven active ingredients: Speci’Men, derived from the baobab tree, which slows skin ageing while reducing the signs of fatigue; and Defensil-Plus, a complex of blackcurrant seed oil and balloon vine extract to soothe and repair. The line includes Invigorating Facial Wash, Shave Gel and Rejuvenating Moisturiser. www.voya.ie
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Grande designs Inspired by advances in cellular reprogramming, Biologique Recherche’s La Grande Crème is a luxury, anti-ageing formula to treat a variety of age-related skincare concerns; in particular, targeting the expression of genes involved in the cutaneous ageing process. The formula contains EpigenActiv, a peptide that acts on growth-factor receptors, which regenerate tissues and recycle degraded proteins. It also works to promote tissue regeneration and regrowth. Anti-free-radical and anti-glycation ingredients help protect the skin and regulate collagen and elastin production. The crème also plumps the skin, reshapes the facial contour and smoothes wrinkles and fine lines. www.biologique-recherche.com
Pretty in pinks Delicate pinks and nudes set the tone for Jessica’s spring collection, La Vie en Rose. The colours include: Lavender Lush, a light opalescent; the warm crème peach of Posh; Cheeky, a pale beige touched with pink; Pinkies Up, a dusty rose; Lavish, a luminous white infused with pink crème; and the light coral crème of Peony. Jessica’s cruelty-free and vegan-friendly colours feature a unique vitamin-enriched formula and are free from formaldehyde, toluene, DBP, camphor, xylene and ethyl tosylamide. www.gerrardinternational.com
Body reawakening: Decleor launches Aroma Blend
Dynamic skincare duo Targeting fine lines, facial contours and slackening skin, Clarins has introduced a wrinkle-controlling day and night duo. Its new Extra-Firming Day and Night Creams are formulated with Australian extract of kangaroo flower, which boasts a potent regenerating action that helps to restore, revitalise and renew the skin. Anti-wrinkle, firming and lifting, the creams aim to even skin tone while moisturising and protecting from pollution with ingredients like acerola and African ebony. Extra-Firming Day offers an immediate smoothing effect with enhanced radiance, while Extra-Firming Night acts during sleep, when cellular renewal is at its peak. www.clarins.co.uk
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Prepare, recharge and reset [comfort zone] has relaunched its leading Skin Regimen range with the aim of meeting the needs of ‘modern multi-taskers and millennials’. The products are designed to work at a cellular level, reducing the effects of the mind-skin stress response, hydrating and improving dullness, imperfections, fine lines and wrinkles. Formulated with highly concentrated botanicals, Skin Regimen is enriched with the exclusive Longevity Complex, made from organic superfood extracts, including anti-inflammatory wild indigo, which modulates cortisol levels and boosts beta-endorphins. It also includes the powerful antioxidants in maqui berry, as well as spinach for its anti-glycation effects. The revamped collection comprises unisex products that can be mixed and matched in a four-step customised regime to ‘Prepare’, ‘Recharge’, ‘Correct’ and ‘Reset’ the skin. ‘Prepare’ features an anti-pollution face wash and ‘Recharge’ an energising, illuminating lotion. ‘Correct’ provides a nourishing protective oil, hydra-plumping, retinol wrinkle and vitamin C brightening concentrates, as well as a tri-peptide age-defense moisturiser, an anti-pollution SPF and a multi-action eye cream. Skin can then be ‘Reset’ with an overnight pro-vitality mask. The professional Skin Regimen Urban Longevity Facial rejuvenates the skin with high-tech skincare and Macro Waves Sound technology. www.comfortzone.it
Treatment focus ESPA Strength & Resilience Massage A new signature treatment from ESPA aims to boost strength and resilience by helping to revive tired muscles, bringing a renewed sense of wellbeing and clarity to mind and body. The Strength & Resilience Massage uses the brand’s Muscle Rescue Balm, which incorporates pure aromatherapeutic formulas of eucalyptus and tea tree, to soothe muscular aches and pains while the body is cocooned in warm towels to aid relaxation. Yogic stretches are performed to awaken the body, while a reflex zone foot massage stimulates major organs such as the lungs, colon, diaphragm and sinuses, which are said to promote resilience. The protocol moves from gentle strokes to swift movements during a deeply invigorating back massage, before sinus release and a scalp massage complete the journey, helping to support the immune system and boost energy levels. www.espaskincare.com
Scentered blends Gerrard International has announced the addition of aromatherapy wellness line Scentered to its expanding portfolio of spa and beauty brands. With a proud English heritage, the 100% natural range features six unique essential wellbeing oil blends with up to 25 essential oils to help users de-stress, focus and improve concentration, sleep and happiness. An ideal spa retail offering, Scentered makes gift sets as well as single retail items, including therapy balms that can be applied to pulse points, and therapeutic home and travel candles made from sustainably sourced natural waxes and pure essential oils for a clean burn and natural fragrance. www.gerrardinternational.com
to celebrate Headland Hotel and Spa, Newquay
Choosing theâ€™ Towelling Expertsâ€™ means you can trust us to deliver the best looking, softest and long lasting bathrobes and that helps make happy guests. Call: 0845 210 4000 Email: firstname.lastname@example.org www.bcsoftwear.co.uk
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Cinq Mondes multi-tasking mask The 7 Chinese Plants Intense Moisturizing Mask from Cinq Mōndes contains angelica, organic lotus flower, ginseng, jasmine, sophora japonica and sesame oil to plump and restore dehydrated skin. Jean-Louis Poiroux The creamy gel formula contains two patented active ingredients: Imperata Cylindrica, which is naturally rich in potassium to maintain hydration; and hyaluronic acid, made from the fermentation of lactic acid bacteria, to protect the epidermal lipid barrier. “This innovation has been much awaited by our spa therapists. The mask can be easily integrated into every routine to prevent dehydration and wrinkles with a- stunning immediate effect,” says Cinq Mondes president, Jean-Louis Poiroux. www.cinqmondes.com
Sofri Energy Cosmetics chosen by Champneys The beauty of the night Decléor has added to its already popular line of night balms with new, clinically proven products that smooth, hydrate and boost radiance. 100% naturally derived, the balms feature a unique blend of transformative essential oils designed to work overnight. Aromessence Néroli Amara Hydrating night balm is formulated with Roman chamomile to calm, neroli to hydrate, bitter orange to boost radiance and sandalwood for its smoothing effect. Aromessence Lavandula Iris Rejuvenating night balm includes lavender to enhance cell regeneration, lavandin to boost collagen and bergamot to improve skin regeneration. www.decleor.co.uk
As part of a bid to introduce its holistic healing concept to a wider audience, Sofri Energy Cosmetics has launched colour therapy candle light massages at Champneys. Utilising chakra-balancing techniques and colour therapy, the massages incorporate the Sofri Massage Candle, made with phyto oils, coconut oil and bees wax, which when lit and melted cocoon the skin in warm oils which act as an ideal medium for massage. The concept, which originated in Austria and was developed by holistic cosmetologist Sonja Fritz, is now present in over 172 clinics and spas globally. Julia Ribinska Combining holistic healing with science, Sofri harnesses the energising effect of colours on the body, mind and spirit to enhance wellness, using quality raw and natural ingredients, with potent plant extracts of white tea and grape cell rah boosting its skincare and bodycare lines. The vegan range is suitable for all skin types and is free from parabens, mineral oil and microplastics. Julia Ribinska, UK Distributor for Sofri, explains the benefits for the spa market: “Sofri products affect the skin state via colour therapy influencing our mind and soul. We offer a unique synergy: a cosmeceutical brand with a holistic concept. It means a spa receives products that deliver great results on skin plus its guests get the true spa experience via colour, aroma and crystal therapy.” www.sofri.com
Naked ambition Mii’s Nude Ambition collection for spring 2018 offers a range of multi-tasking products created to boost radiance and glow while highlighting natural beauty. Double Delight Concealer & Serum combines skincare with makeup, the serum gently highlighting as its unique moisturising complex helps to stimulate circulation and reduce dark under-eye circles and puffiness. This is partnered with a blendable, jojoba-enriched creamy concealer and is available in three shades. Long-lasting Illusionist Translucent Powder creates a velvety veil finish for a flawless complexion, while Double Delight Blush & Bronze is a skin brightening duo of tropical blush and radiant bronzer, which can be worn alone or together for a modern take on contouring. www.miicosmetics.com
ANTI-AGEING IMMUNITY to reverse signs of ageing The skin recovers its youthful appearance. Wrinkles and fine lines are attenuated, the skin feels firmer, brown spots are visibly attenuated and a radiant glow is restored to the complexion.
WRINKLE DEPTH: -45.2%* FIRMNESS: +64.5%** VISIBLY DIMINISHED DARK SPOTS VISIBLY RADIANT COMPLEXION
AGE IMMUNE CELLULAR COMPLEX Specially formulated for Age SIGN e S Reverse Cream, this new active ingredient protects Langerhans cells, which help boost the skinâ€™s immune system and maintain a youthful appearance.
* Average decrease in the depth of the deepest wrinkle after 1 month of application Panel of 5 subjects ** Average increase in firmness after 1 month of application - Panel of 12 subjects
Our Business Development Team is on-hand to discuss how Mary Cohr can work with you towards a successful partnership. To book your appointment call 01344 873123
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Behind the menu
A new discovery from the lab BeautyLab London has created a range of unique sets comprising its professional-strength skincare range. The packages include the Essentials Skincare Discovery Set for deep hydration and protection from free radicals, which is ideal for normal, combination and sensitive skin. Lightening and brightening, the Glycolic Skincare Discovery Set is a unique resurfacing range that promotes a smoother and brighter complexion. For firming and lifting, the Anti-Ageing Skincare Discovery Set features exclusive peptides and active plant-derived extracts to leave the skin radiant and rejuvenated. Finally, the Black Diamond Skincare Discovery Set combines rare black diamonds, encapsulated white diamonds and anti-ageing peptides to instantly illuminate, plump and reduce fine lines and wrinkles. www.beautylab.co.uk
Barely there, but beautiful
It’s only natural Megan Larsen, founder of Sodashi, talks about the rise in demand for natural skincare and what the wellness traveller wants from their spa time
A trailblazer in the spa market ever since she launched Sodashi in 1999, founder Megan Larsen has combined a passion for healing with natural ingredients to create an award-winning range of chemical-free products. Sodashi is now found in some of the world’s most exclusive and luxurious spas including: Ritz Carlton, Tokyo; Kamalaya Koh Samui; Four Seasons Seychelles; Hotel George V, Paris; and Mandarin Oriental Hotel, London. We ask the successful entrepreneur how she has stayed ahead of changes in the spa industry over the last two decades.
The Nudes Collection is CND’s new capsule range of wearable, barely-there colours for spring nails. Available in Shellac, the high-performance 14-day nail colour, and Vinylux, the seven-day weekly polish, the new colours offer spas a great choice of natural shades for clients who prefer a subtle nail effect. Perfect for the spring bridal season, the colours are suitable for everyday and evening wear and include: Uncovered, Unlocked, Unmasked and Unearthed. “CND’s Nudes Collection brings the barely-there beauty phenomenon direct from the catwalk,” says Samantha Sweet, co-founder of Sweet Squared. “The four fabulous shades create the most perfect, natural yet oh-so-polished look for all skin tones.”
What was the spa industry like when you launched Sodashi?
What do clients really want from a spa treatment?
It has changed completely. When I started out everything was focused on traditional beauty. Spas didn’t really embrace ‘touch’ or ‘connection’ and natural product ranges simply didn’t exist in the spa market when we launched. How has demand for your products changed since Sodashi began? When we launched we were educating the world that truly natural products could be totally effective. Now there has been a real upsurge in demand for chemical-free products and most spas want to stock a natural brand. Skincare is now seen as part of our wellbeing and I think ‘natural’ is destined to become more of the norm, taking its place alongside high-tech brands.
The human touch is what people are looking for in the spa; they want a treatment that makes a difference, one that has a connection and a positive effect. Spa-goers want something that makes them feel like a little part of them has been transformed. What is the luxury wellness traveller demanding? This market is seeking some continuity when it comes to brands and experiences. They are looking for the human touch and a special connection. When we train our therapists, we want them to connect with the client from the moment they put their hands on them. But I don’t believe luxury travellers want anything different to the person who has saved for three months for a spa treatment. They should all have the exact same high-value experience. www.sodashi.com
An award winning skincare range blending hand-harvested Scottish seaweed along with pure Hebridean water, renowned for being one of the the cleanest water sources in the world.
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Pathway to wellness
Germaine de Capuccini has developed a concise menu of spa rituals for face and body specifically for those undergoing cancer treatment. Massage is understood to have a positive effect on the mind and body during periods of stress and is here offered using unique warm obsidian stones and cooling white onyx stones. The menu includes: a Rose & Honey Harmony Facial, to soothe stressed and sensitive skin; an Aloe & Mint Cooling Body Therapy, combining a wrap with light massage; the Phytocare Baobab Body Ritual, incorporating gentle exfoliation with massage and scalp therapy; and Calming Hand, Foot & Scalp Therapy for peripheral neuropathy. www.germaine-de-capuccini.co.uk
The lights of Lisbon
Taking inspiration from one of Europe’s favourite new city break destinations, OPI has named its spring colour range the Lisbon Collection, paying homage to the city’s blend of traditional heritage and contrasting modernist buildings. The collection, available in classic Nail Lacquer, Infinite Shine and GelColor formulas, includes fashion-forward shades of blue, aqua, dark yellow, bright red, magenta and orange coral, which are accented by softer hues of rose gold, peach, light pink, and white. www.opiuk.com
Spring renewal Babor has launched a seasonal skincare special in the shape of its Ampoule Easter Egg. Promoting healthy skin through the use of serums and rescue remedies, the 14 ampoules feature measured doses of active ingredients to boost hydration, restore and renew winter skin. The ampoules provide a global treatment programme for the skin, working to firm and lift, increase hydration and treat the skin overnight. The highlight of this year’s Easter Egg is the new Perfect Glow ampoule from the hydration range, which boosts radiance and smoothes the complexion. Its ultrafine pigments provide an instant glow as polysaccharides have an intensely moisturising effect. www.babor.de
Defend and protect
Created to care for sensitive skin, Dermalogica has launched two new products in its UltraCalming line. Transforming into a hydrating liquid upon application, UltraCalming Calm Water Gel forms a weightless barrier to protect against environmental triggers and sensitivity. Formulated with dual hyaluronic acid technology, apple fruit extract and cactus pear extract, it locks in moisture to hydrate, soothe and defend. For enhanced benefits, it can be used with the UltraCalming Barrier Defense Booster. This concentrated oil has a Triple Defense Complex that nourishes the skin, while squalane locks in moisture, and soothing oat oil combats sensitivity. www.dermalogica.co.uk
In every issue, European Spa showcases the best new product and treatment launches. Contact Mark Smith on +44 (0) 115 950 4748 or email email@example.com
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Expert Guide Treatment couches
A BUYER’S GUIDE TO
TREATMENT COUCHES Our showcase for the most innovative and comfortable treatment furniture available R E P O R T BY I A N PA R K E S
hen it comes to spa design, owners and investors are often bold in terms of their investment on architecture, finishes and ambience, yet they can be reluctant to allocate the right level of expenditure required to furnish their treatment rooms with the very best available couches. That is a short-sighted view when, for an hour or more, the bed itself is crucial to the overall experience of any treatment, not just for the guest, but also for the therapist. The effects of treatment beds on the wellbeing of those who use them means a spa cannot afford to install one ‘on the cheap’. An uncomfortable bed will make for a less than satisfactory treatment, thereby reducing the likelihood of any repeat bookings. Elegant design, comfortable fabrics and durability have previously been key considerations, but manufacturers are now introducing features and options that not only enhance the guest experience, but also cater for the long-term health and efficiency of the therapist. The multi-functionality of a table is another key component for a return on investment; the greater the flexibility of your equipment, the better it will serve your changing needs. Here, as a precursor to our expert contributions from leading suppliers and manufacturers over the next few pages, European Spa presents a buyers’ guide to treatment couches. In order to help you make an informed and confident purchasing decision, we assess every aspect of their potential functionality and the benefits they can bring to your spa’s operations, from increasing revenue and treatment room utilisation to improving the working conditions of your staff and your guest’s experience during their stay.
European spa would like to thank the following companies for their contribution to this guide:
• L EMI • OAKWORKS • GHARIENI • LIVING EARTH CRAFTS • SPA VISION • TIP TOUCH INTERNATIONAL
A COMFORTABLE INVESTMENT
FLEXIBILITY AND FUNCTIONALITY
Design and comfort may seem the two most basic of considerations, but there are numerous options to consider. Initially, think about how easy it is for a guest to step on and off a bed. To facilitate this the couch must be able to be raised and lowered with ease by the therapist. With that in mind, is there any noise from the motor that might interrupt the ambience once the treatment is underway? Once a guest is in position, their comfort on the mattress is paramount. Choices here often include 10-15cm thicknesses, as well as significant variations in upholstery, from soft-touch to synthetic leather and PU. All surfaces should, of course, be durable, oil-resistant and easy to clean. A follow-up question is whether a bed has built-in heating. To further increase guests’ relaxation, consider a suitably sized face cradle and arm rests, as well as massage-bolster body cushions and comfort pillows.
Treatment rooms within spas are now multi-functional, and therefore buyers are seeking flexibility in their treatment tables. A guest no longer simply lies on a flat, unyielding bed. Modern-day products are now fully adjustable, often electronically via numerous activators, to accommodate head, back, legs and feet, and incorporate incline positions at various angles, or pre-set treatment positions. An adjustable bed can aid the lymphatic flow and balance the energy of clients, increasing the effects of a treatment. The length, width and load capacity of a bed are also major considerations, with many being two metres long and around 80cm wide. Remember, wider tables can impact on therapists, potentially causing back strain or injury. It may be an obvious point to make, but the size of the treatment room must be considered to allow for ease of manoeuvrability around the bed.
Expert Guide Treatment couches
CUSTOMISATION AND LOCATION
It is now easy for a table to be customised, with mattress and base configured to suit the interior dĂŠcor of your treatment rooms. Mattress upholsteries come in a range of colourways and oil-resistant materials, while bases are no longer just supporting metal frames and can provide decorative cabinets. Optional side panels can also incorporate LED screens that provide light or colour choreography. Given the high-tech capabilities of many beds, the correct positioning of electrical outlets is essential. In turn, cables must be hidden to avoid any health and safety concerns for both the guest and therapist. To assist wheelchair users, consider a bed that is DDA (Disability Discrimination Act) compliant and has the ability to lower as close as 50cm from the ground. Finally, be sure to look for a supplier that provides strong aftercare and maintenance, as well as lengthy warranties to provide long-term peace of mind.
In a crowded market place, it is not easy for spas to stand out from the competition, but a treatment table with a USP can help and many companies provide a raft of innovative technological assets. With guests demanding long-term effects, not just on the body, but also the mind, some tables provide unique sensations and experiences via built-in aromatherapy, acoustic stimulation and chromotherapy functions. In addition, wet-treatment tables can provide various water temperatures and pressures, steam bath capabilities and even water-enhanced vibromassage functions. For a potentially therapist-free treatment, consider temperature-controlled quartz sand beds whose ripples provide subtle psammotherapeutic massage. Augmented massage is also a possibility, whereby sensors monitor the touch of a therapistâ€™s hands and transform the movement into soothing music or sounds.
Expert Guide Treatment couches
PUTTING THERAPISTS FIRST As well as increasing the satisfaction of your guests, selecting the right treatment couch can improve the wellbeing of your staff and quality of treatment delivery
t is no longer sufficient to only consider the wellbeing of your guests when choosing the equipment to install in your spa. Improving the ergonomics and general working environment of your therapist has become accepted as an essential part of treatment room design. Therapists should be provided with a fluid and holistic environment in which to operate, both in terms of the aesthetic of the room and the quality and functionality of the treatment bed present. The greater the ease with which they can perform their treatments, the more effective your team will be in ensuring the guest experiences the very best your spa can offer. Again, the multi-functionality of your couches is crucial; the more they change position, the less effort is involved. Likewise, the presence of a storage area underneath is a benefit as it provides ease of access to towels, products or removable components, such as head and foot rests. Of course, while premium manufacturers have made considerable strides in enhancing guest comfort with fully-electric tables, it is important that therapists are fully versed in their operation to maximise these benefits. Right: Modern developments in treatment furniture can reduce the stress placed on therapists’ bodies
BALANCING INVESTMENT WITH THE WELLBEING OF YOUR TEAM Jean-Guy de Gabriac, founder and CEO of spa advisory company Tip Touch International, emphasises the benefits of high-end treatment tables on the health of therapists How should spa decision-makers approach the selection of their treatment beds? Many spas are over-built, but under-equipped. It is quite surprising how the mistakes of the past keep being repeated. There is, so often, massive investment in architecture and the design of large non-productive areas, yet owners go cheap on treatment beds. Why offer what is effectively an economy-class seat to guests in a beautiful spa, instead of providing business or firstclass options with super comfortable and electrically-articulated couches. Spa operators should focus more on productivity-per-metre-squared
for areas, and comfort-per-centimetre-squared when it comes to the massage table, for the benefit of both guests and therapists. How do couches impact on therapists’ health? A few years ago, metre-wide beds were designed solely to improve the comfort of guest. However, they put a huge strain on the lower backs of countless therapists around the world, as they were forced to over-arch when delivering treatments. Thankfully, manufacturers have since played their part in improving this, with treatment table now usually 80cm wide. Owners and operators should invest in body mechanics-focused training to educate Jean-Guy de Gabriac
therapists on how to position themselves to save their hands and their back. Techniques include moving swiftly and efficiently around the table to be ‘in the flow’, as well as how to ergonomically apply pressure to the guest’s body. How else can therapists help themselves? Nowadays, massage tables do not break down, but therapists do, so it is vital they place great importance on their own wellbeing. With the physical efforts they provide each day, therapists are like athletes. However, very few include a healthy routine into their lifestyle; a simple five-minute morning warm-up, stretching between guests, and self-stimulation of their own energy meridians and acupressure points can help. A therapist’s health is literally their wealth so self-care is essential. www.tiptouch.com
Your next spa project starts here.
Offering an unrivalled level of service and an exceptional selection of beautifully crafted, high-quality furniture and equipment, Ellisons will ensure your next spa project is a success. Our Spa Partner team can help with every aspect of your project, making sure it runs smoothly, on time and to budget. With a portfolio showcasing an extensive range of high-profile spa refits, you can depend on our years’ of experience advising on new builds and refurbishments in treatment rooms and relaxation and reception areas.
Ellisons offer an impressive selection of attractive spa furniture from leading brands Living Earth Crafts, REM, Salon Ambience and many more. Amongst our luxurious product range, you’ll find a selection of elegant, ergonomically designed treatment couches offering bespoke options to suit every treatment need.
Please contact our dedicated Spa Partner team to discuss your options in more detail: firstname.lastname@example.org +44(0)24 7636 9114 Find out how you can add value to your next spa project by downloading our Spa Guide at www.ellisons.co.uk/spaguide
Expert Guide Promotion
LEMI With over 60,000 beds sold in 100 countries, Italian company Lemi has offered innovative, customised equipment solutions since 1989, combining certified quality and excellent service to provide a rewarding wellness experience What makes your products special?
Matteo Brusaferri General manager
Our products provide unique, innovative solutions to meet every change in market demand. We also guarantee certified quality through a 100% ‘Made in Italy’ production cycle. Last, but not least, our customised service offers specific solutions for individual needs. These are Lemi’s key strengths, together with up to 10 years’ warranty and lifetime assistance.
What makes for a great treatment couch? It should maximise the guest experience and be easy to use for the therapist. Our tables and beds combine these two elements through innovative technological and aesthetic solutions that enable the therapist to offer a high-quality wellness treatment and the guest to relax and enjoy a unique and complete experience.
What should spas look for in a treatment table supplier? A partner who can guarantee a unique and customised service through continued assistance, even if the warranty is no longer valid and the table goes out of production. This is an example of what Lemi does with its lifetime assistance, providing customers with reliable and ongoing support.
How do your products enhance the spa experience? They allow for a multi-sensory and comfortable wellness experience. Thanks to the latest technologies integrated into our beds, the relaxation of the guest can be customised according to their own tastes and needs. Fragrances, colours and sounds can be mixed with the traditional comfort, elegant design and the quality of our products in order to create unique treatments.
What the experts say... Explore a bed’s benefits: Multi-functional products make the most use of treatment rooms, maximising their profitability Ongoing support: Continuous assistance will help to avoid failures and the risk of an unusable room so select a reliable partner Make a difference: Emphasise the high level of experience for guests and therapists as a differentiating factor for your spa
SPA CLIENTS INCLUDE: The Westin Al Habtoor City, Dubai, UAE Forte Village Resort, Sardinia, Italy Four Seasons Hotel, Florence, Italy Six Senses Residence, Courchevel, France Rocco Forte Brown’s Hotel, London, UK Hilton Hotel Evian Les Bains, France LEMI +39 0374 363069 www.lemigroup.com
What kind of aftersales support do you offer? We offer up to 10 years’ warranty, one of the longest in the market, so our customers are assured of a durable and high-quality product. We also provide exclusive Lemi lifetime assistance, offering the right solution for whatever they need.
How are your products influenced by changing trends? Our flexibility allows us to rapidly modify products for each customer and the market as a whole. We also try to anticipate trends, as we did, for example, with our recent project on multisensory beds.
What are your latest innovations? Our Capri Pedi Spa is a professional manicure and pedicure solution offering total freedom with the chair’s adjustment and pipeless hydromassage. Elsewhere, the Spa Dream 2IN1 provides chromotherapy via seven selectable colours, and the possibility to choose between a water mattress and quartz.
How do your products support the therapist? We create technologically and aesthetically tailor-made solutions according to the therapist’s own needs. Size and thickness of mattresses, type of headrest, number of motors and the bed’s features are all selectable.
Total freedom in chair’s adjustment
Oak wood base
NEW CAPRI PEDI SPA: WHEN FUNCTIONALITY BECOMES STYLE. Elegance and design, functionality and comfort, ease and cleanliness. This is Capri Pedi SPA, the new Manicure and Pedicure Spa professional solution which matches new functional features with a completely improved aesthetic concept to give an exclusive sensation of wellbeing. The technical innovations make Capri Pedi Spa unique: • Total freedom in chair’s adjustment, thanks to the electrical movement of the seat, 180 degree rotation and its backrest with gas-spring, for an absolute comfort. • Pipeless Hydromassage: a pipeless system to guarantee maximum hygiene and ease of cleaning. • Oak wood base, available in 3 wood colors and 2 lacquered colors, which can be matched with 35 different chair colors, making it suitable for each context. New Capri Pedi SPA by Lemi: The Made in Italy Quality for your SPA.
Expert Guide Promotion
OAKWORKS Leading American manufacturer of luxury spa equipment Oakworks produces its tables in the US and distributes to more than 80 countries. This year the company celebrates its 40th anniversary and a milestone of one million trees planted in partnership with Trees for the Future What makes your products special?
Dafne Berlanga Vice-president
Oakworks tables are manufactured in the US in an ISO medical compliant facility regulated by the Food & Drug Administration (FDA). We offer the best warranty in the market, as well as the most innovative, luxurious designs. Furthermore, our new STUDIO design tool offers a real-time design solution backed up by a two-week production time for bespoke tables.
What should spas look for in a treatment table supplier? Quality through its warranty, short delivery times as an indication of its short supply chain, valid and current certifications as proof of its claims, and a value statement that asserts its commitment to sustainability. Always ask from where the materials are sourced to ensure your clients and therapists are not exposed to harsh chemicals in foams, fabrics and lacquers.
What makes for a great treatment couch? Truly committing to the basics. For best access look for an external headrest, no feet obstruction and low height for shorter therapists or larger clients. For comfort, look for headrests filled with water spheres. Our Adjustable Body Comfort System (ABC) takes pressure off clients’ chests and backs when lowered, serves as a stretching platform when lifted and ensures a flat working surface.
How do your products enhance the spa experience? Oakworks offers unique features that can make any session a memorable experience. Our new ABC System is celebrated by clients all around the world – especially those with breast sensitivity. By adding water spheres to the headrest, together with amazing foams, the client feels like they are almost floating.
How do your products support therapists? Repetitive movements, lack of proper access and the wrong table height will shorten the career of a therapist, while toxic foams, lacquers and fabrics pose health risks. Oakworks ensures these issues are addressed and our brand is recognised for winning any project where the therapists are included in the decision process.
How are your products influenced by changing trends? Oakworks has always listened to our users and therapists; we keep a keen eye on trends, but our expertise and agile production time sets trends for others to follow. We have always been committed to users and therapists, and now that sustainability and wellness are driving the industry, we are well ahead of the curve.
Tell us about your latest innovations? Our Masters’ Collection, available at www.studio.spatables.com offers modern looks with luxurious features like heated tops and warming drawers as well as super low height tables and the ABC System. Its true breakthrough is that it allows you the freedom to select unique finishes, materials, colours and design. You are the master of your cost. From attractive laminates to high-end metal finishes, you can customise your table while staying within budget, in real time and with short production times.
What the experts say... Accessibility is crucial: Look for external headrests to give access to neck and shoulders, and low height to accommodate clients of all sizes Providing comfort: The ABC System takes pressure off clients’ chests and backs when lowered and will serve as a stretching platform when lifted Sustainability and quality: Look for products manufactured in an FDA-certified facility with ergonomic workstations and clean air
SPA CLIENTS INCLUDE: Gleneagles, UK Lucknam Park, UK Corinthia London, UK Merchant Hotel, Belfast, UK The Peninsula Paris, France Oakworks +1 717 2356807 www.oakworks.com
DISCOVER THE DIFFERENCE .
- Starting height of 20.5” with a 14” height range - Adjustable Body Comfort (ABC) System - Optional Fuzion heated top - Most ergonomic and comfortable table on the market
Design your table in STUDIO and choose from thousands of finishes, colors and textures for your spa.
CREATIVITY, ERGONOMICS AND NEXT-LEVEL LUXURY The Masters’ Collection by OAKWORKS has been designed to be the new standard for luxurious massage treatments. Comfortable tables without pressure on the chest or lower back, easy access to the neck, and always working at the right height. Unique features for easy access and wellbeing of therapists and comfort for clients.
Expert Guide Promotion
GHARIENI GROUP The Germany-based Gharieni Group has been a leading manufacturer of high-end spa, wellness and beauty tables, furniture and equipment for more than 25 years. The company exports to more than 70 countries worldwide What should spas look for in a treatment table supplier?
Sammy Gharieni, CEO and founder
Experience with craftsmanship is paramount when surveying treatment table options, and that is our inherent strength and capability. Collaborating with us to design bespoke treatment beds will distinguish spas from their competition, allowing them to forge their own identity and create a singular brand.
What makes your products special? Aesthetic design and cutting-edge innovation and functionality drive our manufacturing of luxurious, efficient, high-end spa furnishings and fixtures. We only use the finest quality materials to create fully customisable and flexible solutions that can adapt to all of our clients’ needs and desires.
What makes for a great treatment couch? Unparalleled design with ease of use and supreme comfort. Our beds can include high-tech features, such as built-in hot towel cabins, integrated and stowable attachments for mag lamps with dimmable LED lights, heated mattresses and multimedia sound systems with speakers built in to the headrest and subwoofers. We are currently developing a scent diffuser attachment and a binaural acoustic and vibration stimulation system with brain entrainment technology for proactive meditation, sleeping and jetlag benefits. The possibilities are endless.
How do your products enhance the spa experience? First and foremost, the client sees the bed as an extension of the design look and feel of the space due to the high-quality materials used in manufacturing. Secondly, the ultimate comfort of our beds will enhance the treatment experience. This is especially true of the ‘auto bolstering’ for legs and integrated arm rests, which are standard in most of our beds. Built-in heating and ‘vibro’ wellness features are also optional and appreciated by spa clients.
How do your products support the therapist? Our treatment tables are developed with the input of leading therapists to ensure perfect ergonomic work conditions. Every bed is designed for ease of use and minimal physical intervention, with many having preset positions that are coordinated with relevant modalities. Height, incline and other adjustments can be electronically controlled using just one finger.
How are they influenced by changing trends? We are considered trendsetters and are always testing and launching new technologies. We partner with scientists and leaders in other fields to incorporate their technologies into the spa experience and take wellness to the next level and dimension.
Tell us about some of your latest innovations? We are always breaking barriers in our German design lab. In 2017 we came up with our multifunctional treatment table MLX Limber and also the first sofa that can be transformed into a treatment table, the MLX Transform. There’s more to come in 2018.
What the experts say... Experts in our field: Gharieni has spent over 25 years manufacturing high quality, innovative beds to the most exacting and precise standards and such experience matters Simple, yet unforgettable: We feel all beds should offer ease of use for both therapist and client as this is key to creating a memorable treatment experience Inspired to innovate: It is important for us to offer a bespoke approach to every client who wants to present a high-tech, high-touch experience to its discerning clientele
SPA CLIENTS INCLUDE: Domaine La Butte aux Bois, Belgium Galgorm Resort & Spa, Ireland Park Hyatt Mallorca, Spain GOCO Spa at JW Marriott Venice Resort & Spa, Italy Ramside Hall Hotel & Spa, Durham, UK Park Hyatt, Vienna, Austria
+49 (0) 2841 88 300 65 www.gharieni.com
High-end spa, wellness and medical equipment. Made in Germany.
MO1 Spa Table Series
Libra Horizontal Choreographic Shower Series
MLR Spa Table Series
MLW Transform First Transform Sofa To Massage Table
MLX Limber Patented Universal Spa Table
MLW Spa Table Series
Gharieni Group Germany • +49 28 41 - 88 300-50 • email@example.com • www.gharieni.com
Expert Guide Promotion
LIVING EARTH CRAFTS After 40 years in the industry, Living Earth Crafts is a leading global manufacturer of luxury spa and wellness furniture and equipment. Its products are hand-made by craftsmen in San Diego, California, with warehouses in Rotterdam, China and Japan serving global spa projects What makes your products unique?
Brian Paris, Executive vice-president
We aim to lead the way in furniture and product innovation. We believe no other manufacturer marries comfort, function, and style the way we do. Living Earth Crafts combines made-to-order bespoke finishes with practical innovations for the therapist. The unsurpassed comfort of our couches is reflected by the winning of ISPA Innovate Awards in 2014, 2015 and 2017.
What should spas look for in a treatment couch supplier? A reputation for exceptional quality and service. Our equipment, always delivered on time and as promised, is designed to provide years of trouble-free commercial use, enhancing the work of the therapist and backed by a worldwide parts and labour warranty.
What makes for a great treatment couch? Superior design, comfort, function and quality, which all combine to create a brilliant treatment experience for both the therapist and spa guest. A couch must provide ease-of-operation, exceptional functionality and reliability, while comfort and the quality of finish must exceed the guest’s expectations.
What the experts say... Go for function, form and finish: Ensure you have a choioce of unrivalled designs, innovations, and bespoke finishes. Consider spaces and sustainability: It is a supplier’s responsibility to create ‘well’ environments by taking care of our therapists and the business environment. Don’t compromise on comfort or experience: Insist on the industry’s most comfortable treatment couches and pillow systems.
SPA CLIENTS INCLUDE: Bulgari Dubai, UAE Parklane Resort & Spa, Cyprus (Luxury Collection) Dreamland Castle, Ireland Ramside Hall, Durham, UK Mandarin Oriental, Barcelona, Spain Living Earth Crafts +1 760 597 2155 www.livingearthcrafts.com
How do your products enhance the spa experience? Living Earth Crafts integrates unique and subtle features to make a long-lasting first impression. Incredibly refined cushioning systems, variable-heat embedded warmers, whisper-quiet motors, slow start/stop features, easy table access, subtle aromatherapy systems, dimmable LED lighting and our signature Strata Memory Foam FacePillow all seamlessly combine for a flawless experience.
How do your products support the therapist?
Our company was founded by a therapist and our management, sales and design teams are led by veteran spa operators and therapists. This experience allows us to innovate and build with the therapist’s needs at the forefront of every model. We also focus on creating an ideal working environment with low-height range options, intuitive controls and easily operated functions.
What aftersales support do you offer? We have received American Spa magazine’s Professional’s Choice awards for ‘Favorite Company for Manufacturer Support’ and ‘Favorite Treatment Table Manufacturer’ for eight years in a row. Our service promise includes a comprehensive warranty and direct access to dedicated service teams. We manage a network of repair partners to support our global projects, along with an unmatched network of distributors for quick in-country service.
Tell us about some of your latest innovations? Our new GelTech Spa Mattress Systems is designed to create the world’s most comfortable treatment couch, unsurpassed in luxury for the guest and with superlative responsiveness for the therapist. We have also recently premiered original accessories, including a USB Aroma System (with no fans or motors), a dual-zone heated mattress, wireless controllers, and our exclusive integrated Warming Drawer with variable heat and timer settings.
Introduces two highly crafted and versatile treatment tables for the modern spa environment
CENTURY CITY™ & INFINITY GT™
Century City 50 cm - 97 cm
Innovative next-level comfort with GelTech™ SpaMatress cushioning system
Infinity GT 56 cm - 89 cm
Wireless Technology cord-free hand & foot controls
Excellent therapist ergonomics and pleasingly low height range
Digital Warming Drawer & ample cabinet space for storage
These innovative multipurpose treatment tables take client comfort and therapist ergonomics to the next level. They are designed, hand finished and custom built for the finest spas and resorts, worldwide.
Favorite Company for Manufacturer Support
INNOVATE AWARD 2017
Best Treatment Table
+ 1 7 60- 597- 2155 • 8 00-358-8292 • l i vi ngearthcra fts.com • i nfo@l i vi ngearthcrafts.com
Spas Ye Olde Bell, UK
Spas Ye Olde Bell, UK
Fit for a queen Ye Olde Bell once served royalty before falling on hard times. Now fully restored, the business has taken on a new dimension with the recent addition of a multi-million pound spa R EP OR T BY I A N PA R KES
decade ago, Ye Olde Bell, a 17th-century coaching inn situated in the rural village of Barnby Moor, north Nottinghamshire, was a shadow of its former self. Run down and neglected after 40 years of being operated by various national hotel chains, the property was put up for auction in 2006 and subsequently bought by husband and wife team Paul and Hilary Levack. The couple’s core business was, and remains, the construction and provision of care homes. Despite having no experience of running a hotel, they embarked on a major restoration project that turned this historic hostelry into a luxury, 59-room, four-star residence, complete with an AA-rosette-awarded restaurant and separate bistro. Seeking to further enhance the business, in the summer of 2017 the Levacks invested an undisclosed multi-million pound figure in a stand-alone 5,000sqm spa. “I believe we have built something special here because of the outside space we have,” says Hilary Levack. “We wanted it to be something different, but also sympathetic to what we had already achieved, which everyone who has been here loves.”
A beacon of hospitality The hotel, which once played host to a young Queen Victoria during its 19th century pomp, when it was a staging post on the old Great North Road between London and York, has a white-washed facade that makes it stand out in its surroundings like a beacon of hospitality. By contrast, there is a more contemporary feel to the exterior of the spa, despite its vaulted entrance standing on two aged stone pillars that were rescued from a once-forgotten outside area that was nothing more than a builder’s yard, replete with old, rusting diggers and tractors, on which the current building was constructed. Clockwise from top left: An indulgent treat awaits in the reception area of the spa at Ye Olde Bell spa; a stimulating swim-out vitality pool was supplied by Barr + Wray; smart changing areas lead off from a mirror and stone-clad walkway; the historic façade of Ye Olde Bell’s original coaching inn buildings
Inside the two-storey development, designed by South Yorkshire-based architects Gable Design, there is a distinctive thermal journey, indoor/outdoor vitality pools, six treatment rooms, a Sabbia Med, a rasul, a relaxation room, a pedicure room and hair salon, and a brasserie and bar. Sadie Ardron-Levack, spa co-director and step-daughter to Hilary, believes Ye Olde Bell has significantly broadened its appeal with the addition of the spa. “The building of the spa was about adding value to the hotel. It has provided us with an additional market we didn’t previously have, making us more of a destination,” she explains. Previously, the hotel was used primarily by corporate guests, but the spa and an array of packages mean many people now visit during the week, while over the weekend the market ranges from solo travellers and couples through to small and larger groups. “We are now able to promote ourselves as a leisure hotel, rather than just a corporate one,” says Ardron-Levack. “Our most popular package is currently the mini meet-up, which is a four-hour spa with lunch and a 30-minute treatment for £99. This seems to attract those doing the school run, groups of friends and couples of all ages. “At the weekends we find more people come for a full day and have longer treatments as it doesn’t impact on their spa time. We are really pleased with the variety of people visiting us and then returning.” The current business plan is for no more than 35 guests across each of the morning and afternoon sessions, while a twilight package entices further visitors after their working day ends. “The spa has actually been designed for 60, but that would be too busy, so we are limiting
“The spa has provided us with an additional guest market we didn’t previously have, for us to try to be more of a destination.” Sadie Ardron-Levack Spa co-director
Spas Ye Olde Bell, UK
ourselves to 35,” confirms Ardron-Levack. “We have the thermal facilities of a spa that can take two-to-three times as many people as we accommodate per day, but there’s nothing worse than going to a spa and being unable to get into a thermal room, or get a seat outside, or get into the pool because they’re crowded.”
Personalised service The à la mode look of the spa’s exterior belies the sumptuousness of its interior, primarily designed by Hilary Levack, which begins in the welcoming and expansive reception area. At its heart stands an ornate and open-sided wood burner, surrounded by plush velour seating in a palette of gold, bright pink and burnt orange. At the far end is a well-appointed bar, with its neutral, wooden tones firmly in keeping with the rest of the décor. Interestingly, you will not find any photographs of the reception area online or in brochures as the Levacks are keen for guests to be ‘wowed’ upon arrival.
“The decision to offer spa butlers was about having someone on hand to answer any questions and help guests on their journey.” Lizzie Bath Spa co-director
From above left: Spa co-directors Sadie Ardron-Levack and Lizzie Bath embrace each other and the new spa at Ye Olde Bell; a glittering, authentic tiled steam bath; the uplifting Sabbia Med installation; an Alpine relaxation terrace offers open-fronted chalets with warming fires and throws; an outdoor view of the spa’s refreshing vitality pool
After being provided with a personal, handwritten itinerary for their visit, guests are greeted by their own spa butler – a team member dedicated to attending to their every need, and who takes the time to show and explain the variety of experiences on offer. “The decision to offer spa butlers was about wanting people to feel like they are on a five-star holiday, with someone serving you a drink at the pool, or to look after you when you may be thinking ‘what am I supposed to do now?’,” says spa co-director Lizzie Bath. “It’s about having someone on hand to answer any questions and help guests on their journey in whatever way they may require.”
A snow storm of activity Further into the spa, a mirror and stone walkway has smart changing rooms to one side and the thermal area, designed and supplied by Spa Vision, to the other. There is also an outdoor-indoor vitality pool, supplied by Barr + Wray, which includes body jets, a bubble tub, a neck massager and a body massager, while dotted around the indoor pool are loungers, rocking wicker chairs and even a four-poster bed. Above the glittery, mosaic-tiled foot spa by German company Kurland, hangs a striking chandelier which serves as a focal point from which the thermal
Spas Ye Olde Bell, UK
Beating the winter blues For anyone suffering from Seasonal Affective Disorder (SAD), Ye Olde Bell offers a ray of sunshine in the shape of its Sabbia Med (pictured left). Providing much-needed vitamin D via gentle UV radiation from a sunlamp that bounces light off a reflective ceiling, the 25-minute daylight therapy treatment can aid depression and stimulate the metabolism. Throughout each treatment the light changes, starting with an energising dawn and culminating with a mellow sunset. The guest experience is enhanced by warm sand under foot, the gentle sound of crashing waves and calling seagulls and an eye-catching mural that is an homage to the owners’ holidays in the south of France. A couple of stripy deckchairs from Blackpool beach add a touch of fun to the scene. Explaining the personal and business benefits of the Sabbia Med, spa co-director Lizzie Bath says: “This sensory relaxation experience recreates a mini time-out from it all. It is the perfect way to combat SAD, helping to beat the winter blues and stimulate the metabolism, with sessions taking you through a full day of sunshine. “Offering the Sabbia Med in the spa as a chargeable area contributes to our revenue, while including it in packages for couples and groups of up to six makes it a real experience that the the guests can share. It also allows for alternative, non-hands-on treatment for busy periods.”
experiences radiate. In addition to a shower walk, a steam bath and a salt inhalation room, there is a herbal laconium, one of only three stonebaths installed in the UK, and an Alpine sauna constructed of Swiss stone pine. All of these benefit from wall-to-wall, floor-to-ceiling views of an external Alpine terrace with open-fronted wooden chalets providing sheepskin throws and fire pits for cosy relaxation. However, arguably the main feature of the thermal area is the Kurland Snow Storm Experience, which is the first of its kind in a commercial venture. This provides either a simple snow shower or a more-blustery snow storm to help guests cool down post-sauna.
Design with a difference The conceptual mix within the spa was the result of a collaborative process between its co-directors and Spa Vision. “When we first started designing our spa, we considered the things that we did and didn’t like in other spas” says Ardron-Levack. “When I go to a spa I like a quiet place to sit
and have a drink. I don’t particularly like heat, but I do like to be warm. I don’t like an ice bucket, but I do like a cold experience. “On the other hand, Lizzie likes experiences, stimulation and motivation, and is really keen on the science behind raising the body temperature and then rapidly cooling it.” Spa Vision director Colin Cameron believes the combination of Ardron-Levack and Bath’s preferences led to a fantastic spa journey. “They came in with different mindsets, but that only helped us to then put something together that would work for everyone,” he says. “They wanted to create something that really focused on relaxation and wellness, and that led to a spa that is all about enjoyment, whether that be time spent in the thermal rooms, the bar/restaurant area or outside. It’s almost as if the treatment rooms are secondary,” he continues. “The way they have set things up, with the morning, afternoon and twilight sessions, exemplifies this focus on wellbeing and relaxation. What they’ve done is flip things on
Spas Ye Olde Bell, UK
From top right: The herbal laconium affords views of the Alpine terrace; guests relax in the atmospheric salt inhalation room; the spa offers a rasul as part of its Spa Vision-designed thermal suite; an invigorating water curtain awaits guests in the outdoor pool area
their head; rather than the treatments being the number one route to market, it’s the thermal and relaxation experiences.”
The full treatment While treatments may not be the sole focus at Ye Olde Bell, that is not to say they have been in any way sidelined. An elegant wooden staircase near the entrance bends its way round to the first-floor treatment area, which can also be accessed by a lift located close to the changing rooms. The six treatment rooms, including two doubles, are complemented by a beautifully-designed rasul and a Sabbia Med that has been playfully staged as a seaside getaway, including deckchairs from Blackpool beach and an art deco mural on all four walls, painted by local artist Jess Arthur. For its range of 30, 60, 90 or 120-minute treatments, Ye Olde Bell has partnered with Spanish brand Germaine de Capuccini, while offering Delilah for makeup and Orly for its nailcare services. Carole Jones, CEO of Totally UK, the sole UK distributor for Germaine de Capuccini, worked with the team at Ye Olde Bell from the outset to create a bespoke menu that includes four two-hour signature treatments. Among these, the Lady Jane Priceless Gem is an anti-ageing ritual for the face and body that utilises extracts of diamond, sapphire, amethyst and ruby, while Alpine Dew offers an awakening and revitalising therapy for the body. “Each spa we work with has different facilities, so it’s important we build a journey around them and provide treatments that dovetail nicely with each area,” says Jones. “We were asked to look at the long and rich history of the hotel and bring a little of this into the menu, which we did with the Lady Jane, based on the ill-fated Lady Jane Grey, who was queen for just nine days before being executed, but is thought to occasionally still walk the hotel’s Bradgate Suite, which is panelled with wood taken from her ancestral home, Bradgate Park, Leicestershire. “The Alpine Dew treatment fits well with the spa’s Alpine chalets, and we also created a small number of treatments with origins from all over the world, including a Japanese water therapy, a Turkish ritual massage, and another massage based on traditional Chinese philosophy, whereby one of five active oils matches the guest’s zodiac sign.”
“What Ye Olde Bell has done is flip things on their head; rather than the treatments being the number one route to market, it’s the thermal and relaxation experiences.” Colin Cameron Director, Spa Vision
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Spas Ye Olde Bell, UK
Clockwise from top left: One of the six treatment rooms where therapists utilise products from Germaine de Capuccini; makeup from Delilah and nail services using Orly products are delivered in the first-floor salon; time for refreshment at the spa’s bar; the chic shower walk allows space for reflection
Bath, who is also a therapist, worked with Germaine de Capuccini for four years when there was just a single treatment room at Ye Olde Bell, prior to the recent upgrade. “They make you feel important and their support is incredible,” she enthuses. “They are always on hand to help. Even when I had just one treatment room, they were always asking ‘do you need anything? What can we do to help?’”
Food for thought Ye Olde Bell’s tailored touch also extends to the dining experience at the Herb Brasserie, its name a nod to the produce grown in the garden and used in the cuisine, which has views of the Alpine terrace. Its à la carte lunch menu was designed by the spa’s head chef, Richard Allen, and offers three tiers; one for the health conscious, another for those looking for something a little more filling, as well as a third, satisfyingly decadent option. With the help of a range of local suppliers, the menu is designed to evolve with the seasons and to complement the hotel’s offering. “We remember that while we are a spa, we are part of the hotel as well,” says Hilary Levack. “The dining experience is really important for us. It’s something to add to,
rather than take away from the hotel.” Indeed, a high degree of thoughtfulness has gone into every aspect of Ye Olde Bell with the aim of striking a balance in favour of what Levack calls “plush, not posh”. This ethos is one of a down-to-earth family who, while clearly astute business people, also have a deep empathy with their hotel and spa guests. “Because we’re four-star, people expect us to be really expensive and exclusive, but on arrival they find that’s not the case, and that actually, we’re really friendly,” says Levack. “It’s the same now with the spa. I’ve been to spas that are on three or four levels and have no windows; they can be very disorientating places, with some of the relaxation areas not particularly relaxing at all,” she smiles. “That is probably one of our main selling points, that guests have all this space and light. I have to admit, it was a bit of a rollercoaster to get to where we are now, but I’m proud of what we’ve built and achieved.” Ye Olde Bell +44 (0) 1777 705121 | www.yeoldebell-hotel.co.uk Owner: Hilary and Paul Levack Spa size: 5,000sqm Spa team: 25 Treatment rooms: Six (including two double) Product partners: Germaine de Cappucini, Delilah, Orly, HD Brows, London Wax Company, Schwarzkopf Thermal spa: Spa Vision, Kurland Wet spa design and supply: Barr + Wray Specialist suppliers: Living Earth Crafts, REM, BC Softwear, Premier Software, Homestead Interiors
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Bodhimaya and Villa La Coste refine the retreat concept Mind and body rejuvenation experts combine with the historic Provence property to launch a transformative wellness programme FRANCE: Leading UK wellness provider Bodhimaya has expanded its portfolio with the introduction of a retreat at Villa La Coste in the heart of Provence. Bodhimaya was founded in 2012 by meditation and stress management therapist Cornelius O’Shaughnessy in order to create the ideal retreat programme for what he describes as his “highly stressed, burnt-out and overworked clients”. Retreats are currently staged at Cowdray House, a private Tudor estate near Midhurst in Sussex, but for the first time O’Shaughnessy has now agreed to partner with a hotel. Villa La Coste, set within the 500 acres of wine estate Château La Coste, which is also renowned for its art, architecture and stunning scenery, is to host Bodhimaya from April 21-27 and September 14-24. The retreats will offer personalised wellness programmes, biomarker testing prior to arrival, daily yoga and meditation classes, talks on nutrition and the mind, and one-to-one consultations.
“Bodhimaya was created, not as a business, but to provide the perfect retreat experience,” explains O’Shaughnessy. “The retreat is a break from people’s day-to-day life, offering space to reflect, rest and change. These experiences are no longer seen as niche or far-out pursuits.” Emphasising Bodhimaya’s credentials, O’Shaughnessy adds: “We are now a recognised, award-winning wellness provider that understands
“Villa La Coste’s attitude to wellness is that it has to be perfect. This very much fits in with the guest-centred Bodhimaya ethos.” Cornelius O’Shaughnessy Founder, Bodhimaya
the needs of our guests. Our expertise across the wellness spectrum, including nutrition, meditation, yoga and diagnostics, enables us to deliver a very high-quality experience.” O’Shaughnessy feels Villa La Coste, which comprises 28 villa suites, a spa, a library and a fine-dining restaurant, represents an ideal hotel partner for Bodhimaya. “Villa La Coste is completely focused on quality and the refinement of the guest experience,” he states. “Their attitude to wellness, like every other aspect of the hotel, is that it has to be perfect. This very much fits in with the guest-centred Bodhimaya ethos; they are the centre of our universe and every point of contact is thought through, planned, refined and delivered with the utmost care and attention.” In addition to the 2018 dates, Bodhimaya is also planning to stage a further four retreats at Villa La Coste in 2019. www.bodhimaya.com | www.villalacoste.com
Wellness Trends & developments
Between the covers
Move, measure, motivate
Rock Spa is giving off good vibrations SPAIN: Hard Rock Hotel Tenerife has literally amplified the signature treatments for its Rhythm and Motion offering, inspiring guests to embrace the mantra of ‘Live hard, purify harder’. Using vibrations, pressures and patterns as the foundation for its rhythmic spa journey, treatments include the Wrap Mix with massage and cleansing facial mask, and Smooth Operator, a two-part treatment with sweetgrass-inspired dry brushing and a detoxifying wrap to release toxins. Hailed as the world’s first fully immersive music-centric spa menu, bass vibrations ripple through the massage table and combine with treble beats from above to send pulses through the body for an energising experience. Rock Spa’s 1,094sqm indoor and 650sqm outdoor areas also incorporate a thermal Water Zone, exclusive Spa Suite and the Body Rock gym. www.hardrockhotels.com/tenerife
EUROPE: A new healthy living book published by Tanita, a leader in health monitoring technology, focuses on a very modern combination of digital and traditional concepts. Designed to transform approaches to fitness through body composition monitoring, it addresses exercise, diet and lifestyle management with a monthly chart enabling readers to record body weight and muscle-mass readings from their Tanita Body Monitor. “Our aim with Move Measure Motivate is to help people understand that being fitter does not demand massive changes, just commitment,” claims Jan Alderlieste, managing director of Tanita Europe. She says the book aims to help readers achieve a better life balance and greater fitness through a combination of exercise, food science and body monitoring. “To be serious about achieving body transformation, we need to turn away from thinking about weight loss, and instead embrace ‘body composition’, which will put people in control of their health and fitness,” Alderlieste explains. “The key to success is building muscle, staying hydrated and reducing body fat. This method works in conjunction with the wellness environment; where better to leverage this approach than in a spa with dedicated professionals to help people sustain their journey to become stronger, healthier, fitter and happier.” www.tanita.eu
New Year, new concept GLOBAL: World-leading hotel group Mandarin Oriental has launched a ‘Year of the Earth Dog Spa Experience’ to celebrate Chinese new year. Guests are provided with a hot or cold towel infused with mandarin orange or tangerine oil, both of which symbolise good tidings. A refreshing welcome drink comprising red dates, honey and Goji berries then helps to de-stress. The 80-minute treatment that follows utilises the group’s Flourish Oil, containing lemongrass, cardamom and coriander, which, in combination with hot, healing stones, helps release tension and revive the mind. The experience, available throughout the Chinese New Year beginning on February 16, will run at numerous hotels throughout the group, including those in Paris, Barcelona, Milan, Prague and Marrakech. Andrea Lomas-Gong, head of group spa operations for Manadrin Oriental, says: “The Year of the Earth Dog is about reconnection, centring and grounding. This treatment was designed to encourage our guests to take time to reconnect with themselves.” www.mandarinoriental.com
Wellness Trends & developments
Eureka! moment at Euphoria Retreat GREECE: Greek philosophy and Chinese medicine will combine when the much-anticipated Euphoria Retreat opens in May at Mystras, a 13th-century UNESCO World Heritage site. Treatments will address guests’ emotional, spiritual and physical existence and the spa programme will be based on balancing the five elements of earth, fire, water, wood and metal. “On my own journey of self-awareness, I discovered the answer to my quest lies in my Greek heritage,” explains founder Marina Efraimoglou. “It was the Ancient Greek philosophers who viewed life as joyful, sensual, full of exciting potential for growth and Marina Efraimoglou discovery. This is what inspires our healing philosophy.” Located in the Peloponnese peninsula of southern Greece, overlooking the town of Sparta, the five-star, 78,000sqm property cost €20 million (£17.65 million) and offers 45 luxury rooms and suites. Designed by Natalia Efraimoglou & Partners and decaARCHITECTURE, the four-storey spa is landscaped into the earth and features a central 25m Waterwell in addition to 18 treatment rooms and an innovative sphere pool lined with hydrotherapy stations. The spa’s thermal suite offers a laconium, a Byzantine hammam, a tepidarium, a Speleotherapy salt room and a Watsu pool. Therapies will offer a mentored, personalised transformation focused on emotional healing and self-development. www.euphoriaretreat.com
Corinthia cares for its workers GLOBAL: Luxury hotel group Corinthia Hotels has appointed Rachel Begbie to the newly-created role of director of learning, development and wellbeing for staff. The position within the group’s HR function will focus on the wellbeing of 3,000 staff employed globally across the hotel collection. “We need to look at our employees with a holistic approach; they are firstly individuals and secondly employees,” confirms Begbie, who joins Corinthia from Four Seasons. “Their wellbeing is Rachel Begbie vital to our success and the experience we offer our guests. If we can ensure they are well trained, developed, motivated and feel cared for, this will not only positively impact the work they do, but also their families and communities at large.” Franco Valletta, chief officer of organisation development and HR for Corinthia Hotels tells European Spa: “We are committed to providing our colleagues with career progression opportunities, an environment of constant learning, as well as a genuine and caring climate of wellbeing.” Entitled ‘Craftsmanship of Care and You’, the brand’s programmes comprise: Communication; Recognition; Fun & Connectivity; Health & Wellness; Live in Synch; Your Environment; Your Community, and Your Development. www.corinthia.com
Wellness Trends & developments
Stillness gets men in motion
Education to help spa professionals reconnect with ‘the human experience’
UK: The latest project from eco-friendly male activewear brand OHMME, ‘Stillness in Motion’ provides wellbeing workshops and space for mental focus in what the brand says is a ‘civilisation that frowns upon men asking for help’. Launched at London’s Shard, the workshops, created by chief operating officer Jonty Hikmet, offer wellness practices for men. “Using yoga and meditation as a baseline, the workshops are designed to provide men with the Jonty Hikmet skills necessary to find contentment ‘out there’ in everyday life, and provide a network of other like-minded men able to offer support to each other,” Hikmet tells European Spa. “It is proven that yoga and meditation reduce stress and associated diseases, and I don’t see why it is unusual for guys to want to be part of that.” Founded by Hikmet and Louis d’Origny in 2015, OHMME created the initiative following a collaboration with CALM (Campaign Against Living Miserably) that highlighted male suicide statistics in the UK. www.ohmme.com
UK/FRANCE: Beata Aleksandrowicz, co-founder of Pure Massage Spa Training Method, will take to the stage at Forum HOTel & Spa in Paris this spring to moderate an industry panel on the importance of ‘the human experience’. She talks to European Spa about why this concept is good for business. What do you mean by ‘the human experience’? A human experience is one that considers the mind, body and soul as one. It addresses a deeper level of humanity, and people are craving it. They want an authentic connection in spas because, as a society, we are increasingly disconnected Beata Aleksandrowicz from ourselves and each other. The human experience is about connecting people as individuals and offering something simple, yet profound. Why is this important for our industry? Spas are multifaceted in their delivery of wellness concepts but this requires guidance, advice and education based on a personalised experience with the spa team. This is essential to create real change in people’s lives. How can spas integrate the concept? The human experience has to be fully integrated through all departments in your business, not just the spa. Allow more time in the schedule to enable this connection and place importance on continuous education, including informing every member of staff about how to ensure their own wellbeing. Also look at the work conditions you are providing; authenticity and ethics should be right at the core of your business to ensure you ‘walk the walk’ of your wellness offering. What benefits can attention to this connection bring? Therapists have the tools to create change for clients, so help them understand the crucial role they play. Education topics must involve self-care, awareness and development of their own understanding of humanity. If they don’t have this, there is no way they can offer it on a continual commercial level. The client needs to be received, heard, recognised and understood. Empowering therapists to deliver this gift will elevate guest relationships to a whole new level, making true connection a highly valuable asset for your business. Much of the human experience in our profession is still to be addressed, acknowledged and explored. www.puremassage.com
Forum HOTel & Spa takes place at the Four Seasons Hotel George V, Paris, on June 7, 2018. This year’s event will focus on the theme ‘A New Era in Wellness’. www.forumhotspa.com
Ones to watch in 2018 We highlight some emerging trends that look set to influence the world of wellness in the coming year Fitcoin: a healthy pay-off Expanding the Bitcoin bubble, which is claimed to be worth $587 billion, Vlique app has launched Vlique Coin, the first fitness cryptocurrency to reward gym-goers for personal training and fitness classes. “There’s a huge opportunity to address the gap between the Instagram lifestyles that Millennials aspire to, and their budgets,” says Vlique co-founder, Katie Booth. “Unlike other digital tokens in the market, which reward for tracking steps, Vlique combines reward mechanisms with elements of social banking, helping Millennials budget for their wellness lifestyles and reduce costs, giving traditional money management methods a millennial upgrade.” www.vlique.co
Wellness Trends & developments
Sowing the seeds of wellness GLOBAL: Leading spa consultancy Raison d’Etre is aspiring to drive wellbeing awareness across the governmental, insurance, medical and corporate sectors with the launch of its ‘Think Tank for Wellness’ programme, which provides tools and resources to improve workplace wellness and the consumer wellness experience. “We have a talent for creating trends, building brands and understanding what drives the consumer in different fields,” says managing partner Anna Bjurstam. Anna Bjurstam The ‘Think Tank’ process begins by defining client needs, with a research report detailing wellness and wellbeing in relation to their current situation, and concludes with a report on beneficial practices and tips on implementing a successful wellness strategy. It will also provide a summary of any psychological, emotional and physical demands to be addressed, together with a timeline and list of relevant suppliers, contacts and supporting organisations. “This is a natural step as at least 30-50% of our future client base will be from the hospitality industry,” Bjurstam estimates. www.raisondetrespas.com
Healthier resolutions Spa booking agency Spabreaks.com has reported a 261% New Year spike in customers searching for detox breaks, and a 511% surge in those seeking wellness retreats. However, co-founder and managing director Abi Wright believes winter is not the best time to detox. “Our bodies crave denser foods to keep warm,” says Wright. “Instead of jumping into an ‘all-or-nothing’ detox diet, it makes more sense to resolve to enjoy a balanced year-round lifestyle. We have created packages that will stimulate an ongoing change, and the interest in our wellness retreats shows how this resonates with consumers.” www.spabreaks.com
Transformative travel 2018 will see a shift towards travel experiences that allow self-reflection and a deeper connection to people and nature. Leading the way is Six Senses with its launch of five new lodges in the Himalayan Kingdom of Bhutan, each presenting site-specific wellbeing therapies and wildlife experiences. Other brands embracing the trend include Eleven Experience, which is promoting experiential learning through adrenaline adventures that include fitness modalities for goal-setting mindfulness. Phi Phi Island Village Beach Resort is also inviting guests to the depths of the Thai jungle for a Holistic Healing & Natural Remedies journey at its Wana Spa. www.sixsenses.com | www.elevenexperience.com | www.phiphiislandvillage.com
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‘Vertical horticulture’ is a perfect fit for spas
Natural decorative elements based on stabilised moss are showcased at Italian wellness spa Adding a striking decorative element to a range of spa interiors, Italian company Moss Trend specialises in vertical gardens made from stabilised moss and plants. With more than 20 years of decoration experience, the company’s natural green walls are available globally and require Francesco Meaolo no maintenance or irrigation systems. Their vertical horticulture options include jungle moss, reindeer moss (lichen), flat moss, frames and panels. “Our products bring texture, energy and a finishing design flourish to spas focused on the healing power of nature,” says Moss Trend’s
managing director, Francesco Meaolo. “As moss doesn’t require mowing or watering, it’s a great, cost-effective choice for spas that want to bring the outside in, and our natural preservation process gives the plants long-lasting durability. “As moss absorbs moisture from the surrounding air and doesn’t need light, it is ideal for wet spas or underground areas.” Moss Trend has recently completed a bespoke project at the Erato Wellness Luxury Spa in Artimino, Italy, [pictured]. “We used a lot of jungle moss to complement the existing décor and create a warm, comfortable ambience,” explains Meaolo. “This amazing spa project came alive when we completed the centrepiece of a beautiful living wall made of various preserved plants, moss and lichen.”
Style Design, form & function
Lemi q Spa Dream Top
Lemiâ€™s versatile Spa Dream Top electric massage bed is supplied with either a heated water or a sand base and deftly enhances a wide range of different spa treatments. The heated water mattress comprises eight separate cushions to ensure the water is evenly distributed. The sand bed is made from spherical yellow quartz, which envelops the body ergonomically when heated to provide ideal support for massages. The bed is height-adjustable and also features a colour therapy mechanism with seven alternating or fixed colour options.
Karim Rashid q Vento and Marea
Known for his innovative graphics, Karim Rashid has collaborated with Italian specialists Glass Design to create the striking Vento and Marea basins. Imbued with a digital, futuristic element, Rashid uses continuous abstract designs to create the sensation of surface movement around the luxurious basins. Four countertop crystal washbasins display the Vento (wind) and Marea (tide) designs, all of which are embellished with silkscreen decoration courtesy of a new type of highly refined embellishment, using real gold, created by Glass Design.
Morgan u Valencia
The latest launch from British furniture designer and manufacturer Morgan is the elegant Valencia daybed. Complementing the original Valencia modular sofa system collection, which can be positioned intersectionally to form multi-directional seating grids, the new daybed has an asymmetric seat plan offering a reclined seat at one end and a more upright position at the other. Featuring tapered timber legs to neatly balance the weight of the plush upholstery and offer a streamlined, lightweight aesthetic, the daybed is available in a range of colour options and, as with all Morgan products, is made using sustainable PEFC timber. The Morgan Valencia collection recently won the Design Guild Mark, which was created to drive excellence and raise the profile of British design and innovation.
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Style Design, form & function
Technogym q SkillRun
Technogym’s SkillRun is billed as the first treadmill to combine cardio and power training workouts in a single equipment solution. Featuring four different patents, SkillRun has been designed to meet the training needs of elite athletes and fitness enthusiasts, and utilises patent-pending Multidrive Technology to enable users to perform a variety of cardio training and resistance workouts. Ideal for group training sessions in a class or a studio environment as well as for individual use, unique workouts include running with Biofeedback Technology to track and monitor the user’s main running parameters in real time. In addition, a Parachute Training option allows users to strengthen the resistive power and top-end speed to reproduce the sensation of outdoor running with a parachute.
Kenneth Cobonpue p Fandango
Inspired by the flowing dress of a dancer, the Fandango hanging lamp features several layers of large, soft white petals delicately suspended by piped-edge material. Ideal for a spa’s relaxation or reception area, the handmade Fandango is available in two sizes as a surface mounted, pre-wired lamp and features natural materials shaped by environmentally-friendly production processes. Each muslin cloth petal can be shaped and adjusted to achieve the desired wave. The lamp is part of a wider collection of furniture, accessories and lighting from Cobonpue that complement each other’s unique and naturally luxurious aesthetic.
O-4 Life t O2CHAIR
Billed as the world’s first ‘breathing chair’, the O2CHAIR boasts a patented concept to guide guests through any breathing exercise while they take a ‘flight’ on the high-tech seat. Suitable for use in spas and resorts, the chair supports optimal breathing, which is said to reduce stress and boost vitality, via programmable rhythmic paraspinal thrusts, which are adjustable depending on the progression of the exercise. Thanks to its patented design, when the user breathes in, the back of the chair gently moves to allow the shoulders and rib cage to expand, increasing the amount of air inhaled. Then, as the user breathes out, their back lightly sinks into the chair, boosting the sensation of peaceful relaxation. Developed in France by inventor Jean-Louis Portales, O2CHAIR was a recent gold medal winner at the 2017 Concours Lépine, a French competition that commends the best new inventions.
Style Design, form & function
TouchAmerica and So Sound Solutions q Legato Lounger
The Legato zero-gravity chair has been unveiled by its co-developers, spa equipment manufacturer TouchAmerica and therapeutic sound specialist So Sound Solutions. Intended to ‘take body, mind and spirit rejuvenation to a new dimension’, the Legato chair delivers high-fidelity, full-spectrum audio and tactile resonance to aid users’ mental, physical and emotional relaxation. With the potential to be offered as a stand-alone treatment, three-inch memory foam cradles the body as the chair adjusts easily into an optimal ergonomic position. So Sound’s patented Acoustic Resonance Technology is said to encourage a deep and enduring state of wellbeing in the user.
www.touchamerica.com | www.sosoundsolutions.com
Grahame Gardner p Vitality
Leading workwear supplier Grahame Gardner has unveiled a new, fully customisable fabric specifically for the spa, beauty and hospitality industries. The innovative Vitality range is made from dye-sublimated fabric, meaning any design – from solid colours to gradients, patterns and logos – can be printed directly onto the garment to create a truly bespoke uniform. As well as offering vibrant, stylish products, the Vitality textile is said to last longer as the ink impregnates the actual fabric, making its effect permanent and unaffected by repeated washing or ironing.
Hansgrohe t Axor Overhead Shower with PowderRain
New from luxury bathroom manufacturer Axor is the overhead shower with PowderRain high-performance spray technology. PowderRain’s light, micro-fine sprays are said to cover the user in more water than conventional showers as its delicate jets don’t bounce off the body as much. Created following a comprehensive research and development process, PowderRain was developed by Hansgrohe’s in-house spray laboratory team. “The possibilities to design with water are endless,” states Jan Heisterhagen, vice-president of product management at the lab. “The key lies in the number, arrangement and size of the finest silicone nozzles. The innovation is integrated in every single nozzle, which has to be placed precisely on the spray disc.” PowderRain features in the new Axor ShowerHeaven 1200⁄300 4jet, Axor 350 1jet overhead shower and the Axor ShowerPipe 800.
Main image, bottom left and right: Center Parcs Woburn Bottom centre, Brimstone Spa, Langdale
HOSPITALITY & LEISURE CONCEPTS SEAMLESS DEVELOPMENTS FROM CONCEPT TO COMPLETION
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Style Design, form & function
LightStim u LightStim LED bed
The innovative LightStim professional LED bed emits UV-free beneficial light rays to stimulate the body’s natural regeneration processes. Claimed to increase the production of collagen and elastin to reduce inflammation, speed up the healing process and boost circulation, the LightStim bed is 86 inches long including a headrest, 40 inches wide and features 18,240 LEDs. Designed to rejuvenate, repair and energise, the bed would be ideal for spas looking to add LED light therapy to their menu, as it supplies a soothing, natural and non-invasive treatment that helps to promote full-body wellness.
www.lightstim.com | www.currentbody.com
Lapicida p Perthshire panelling
Part of a new collection of luxury porcelain tiles from stone specialist Lapicida, the Perthshire ‘wood’ panels for walls and floors have been designed to replicate the rustic appearance of real wood. Offering an architectural look for walls and floors, the textured ‘planks’ are supplied in large panels measuring 905x200x10mm and can be used in a variety of ways to achieve numerous effects. Often chosen to work alongside Lapicida’s premium marble and stone collections as a solution to weight or thickness restrictions, many of the porcelain tiles are also frost-proof, making them ideal for exterior decorative finishes.
Majestic t Makeup Support Pillow
Luxury textiles specialist Majestic has unveiled its latest memory foam product innovation, the Makeup Support Pillow, which features a unique open cell structure that reacts and responds to body temperature and weight, allowing it to mould perfectly to the contours of the client. Lightweight and versatile, the pillow quickly returns to its original shape and includes a gentle curve in the middle to cushion and support the head, making it ideal for daily use for a variety of precise and delicate facial treatments. The pillow is supplied with a zipped cover in either off-white or steel grey. Additional covers can be purchased if required.
Every issue of European Spa showcases the best in spa equipment design, textiles and furnishings. Contact Sarah Todd on +44 (0) 115 950 4748 or email firstname.lastname@example.org
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Between the covers
We connect you with the best brands serving the spa and wellness sector. This issue of European Spa features the latest expertise, news and developments from: [comfort zone] 18, 68 Agua Caliente 32 Alema Professional 54 Aromatherapy Associates 114 Atzwanger 54 Aymerick Chastenet de Gery 32 Babor 74 Balnea 22 Barr + Wray 44, 88 BC Softwear 69, 88 Beauty Düsseldorf 25, 28, 30 BeautyLab London 72 Bergan 54 Biologique Recherche 61, 67 Bodhimaya 97 Bodyism 45 Carita 59 Carlo Rampazzi 24 Caudalie 4, 45 CES Bauingenieur 54 Chanel 45 Cinq Mondes 29, 70 Clarins 10, 24, 45, 67 CND 8, 23, 28, 72 Cosmoprof 20, 22, 30 Dalesauna 75 decaARCHITECTURE 99 Decléor 45, 70, 115 Delilah 88 Dermalogica 74 Downtown Mist 23 Elemis 6, 22, 24, 26, 32, 45, 66, OBC Ellisons 79 Equinox 45 Erik Nissen Johansen Design 23 ESPA 68
Expedia 22 Formation Architects 32 Forum HOTel & Spa 30, 100 Gable Design 88 Germaine de Cappucini 74, 88 Gerrard International 22, 68 Gharieni 22, 54, 84, 85 GRADA Interiors 24 Grahame Gardner 108 GWS 17 Hansgrohe 108 HD Brows 88 Healing Summit 15, 30 Hidrogenia 22 HL Concepts 109 Homestead Interiors 88 Inviion 54 ishga 73 Jess Arthur 88 Jessica 37, 67 JustBe Botanicals 23 Kapital 32 Karim Rashid 104 Kenneth Cobonpue 106 Kerstin Florian 13 Kitzig Interior Design 22 Konstantinos Kaloutsakis 24 Kurland 88 La Prairie 54 Lädrach 24, 54 Lapicida 110 Le Beeby 64 Lemi 26, 54, 80, 81, 104 Life Fitness 23 LightStim 110 Ligne St Barth 54
Living Earth Crafts 32, 86, 87, 88 London Wax Company 88 Majestic Towels 105, 110 Margaret Dabbs 26 Mary Cohr 71 Matteo Thun 54 Matrix 54 Mauchle 54 Mii 43, 70 MKV Design 54 Mooser Lauber Stucky 24 Morgan 104 MoroccanTan 28 Moss Trend 103 Mr Sauna 112 MTR Health & Spa 54 Natalia Efraimoglou & Partners 99 Natura Bissé 45, 52 Natural Spa Factory 24, 45 Neom Organics 26, 45 Nimue 28, 62 Norbert Sachs 54 O-4 Life 106 Oakworks 82, 83 OHMME 100 OPI 23, 74 Orly 88 OSKIA 32 Patrik Dierks 54 Peigin Crowley 26 Phytomer 26 Porcelanosa 107 Premier Software 88, 95 Pure Massage 100 R1 Sportsclub Munich 24 REM UK 88, 102
Rolf Steyr 54 Sarah Chapman 32 Scentered 68 Schwarzkopf 88 Sedley Place 26 sha. 23 So Sound Solutions 108 Sodashi 72 Sofri Energy Cosmetics 70 Soulcycle 45 Spa Business School 26, 45 Spa Life 30, 31, 45 Spa Vision 76, 88, 93 Space Production 23 SpaFest 96 Sparcstudio 93 SPATEC Europe 27, 30 Style Psychology 45 Stylt Trampoli 23 Sundari 66 Susanne Kaufmann 54 Sweet Squared 28, 62, 72 Tanita 98 Technogym 24, 32, 106 Thalgo 2, 65 Tip Touch International 78 Tom Ford 45 Totally UK 88 TouchAmerica 108 Virgile + Partners 45 Vlique 100 Voya 26, 39, 66 Waxperts 28 WellConsult 22 Zoki 32
Page numbers refer to the first page of the story in which a company is mentioned. To discuss any bespoke advertising requirements, please contact the sales team at European Spa, T: +44 (0) 115 950 4748.
Last Word Tracey Woodward
Leading from the front Aromatherapy Associates CEO Tracey Woodward urges spa operators to safeguard the health of their therapists as they work hard to improve the wellbeing of others
am often asked about my career and life journey, as it has been a challenging one, but then, in the grand scheme of things, we all face ups and downs, highs and lows. The only things that differ are the tools we use as coping mechanisms, and how we implement them. At times, the spa industry can be overwhelming; on the surface, it is all about beauty, but at its heart is the wellbeing of our guests and clients. I believe we all want to celebrate the best complete version of ourselves, including both our inner and outer selves, and spa operators need to ask how they can help their staff and clients to achieve this. With this in mind, the plan I have proposed for this year, both for myself and my team, leans heavily on wellness. I believe we have so much to do in this area of the industry, not just in terms of delivery, but also to truly consider the meaning of the word ‘wellness’. I am not sure if spas can continue to own words such as this if we do not lead by example. We all have to empathise with spa guests who are more stressed than ever before. Social media has played its part by removing boundaries for conversation and connection. Modern life has reached the point where people are almost thinking out loud, so quick is the connection between thought and action. Gone are the days when the meanest, hardest, most critical conversations went on in our own heads. Now they can be uploaded and unloaded in the blink of an eye, and at any time, with very little recourse.
Therapy for therapists We are all searching for instant ways to destress, and with this comes considerable demand for great therapists. Today, some spa team members are performing up to eight massages a day, which can be onerous, especially when you consider they have also become an accessible form of psychotherapy. In listening to the woes, complaints and challenges of their guests, who unwind and relax, therapists have to absorb and empathise. I would like to urge spas to use the words ‘wellness’ and ‘wellbeing’ with true commitment, educating our therapists, and the industry as a whole, on how to live a well life – one that respects that self-care is the first form of healthcare. I would also like to ensure that spas are light, airy places to work,
Meet the expert Tracey Woodward is CEO of Aromatherapy Associates, a global spa and beauty brand that has pioneered the benefits and healing properties of scent and essential oils since being co-founded in 1985 by Geraldine Howard and Sue Beechey. Its products are now sold in hotels, spas and retail outlets in more than 50 countries. www.aromatherapyassociates.com
“Organisations need to think about how they communicate wellness, not only to their guests, but to their teams at every level.” and that the curriculum for massage training places a suitable focus on the wellbeing of therapists. Spa operators need to realise that it is not fair to expect any therapist to perform eight massages a day. Furthermore, if a room is too small or uniforms ill-fitting, and if there is a turnaround time of five minutes between treatments, then it is not a joyful place to be, and this far from optimises wellness. We all come into the sector to serve, but it should not be to the detriment of our own wellbeing or that of our spa teams. Spa businesses need to think about how they communicate wellness, not only to their guests, but to their teams at every level. In school, we are not taught how to relax, sleep well, be mindful, cope with confrontation, or be the best version of ourselves. Looking after staff through coaching, teaching people how to live and be well, and to take ownership of their wellbeing, creates a happier, more driven and well workforce. So, to conclude we need to all ask ourselves a question; how are we, as spa leaders, going to begin looking after the people who look after the people?
“As therapists our self, we care that you care. Putting all our innovation capacities at your service, we are committed to being your #1 partner.”
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THE NO.1 BUSINESS MAGAZINE FOR SPA & WELLNESS PROFESSIONALS: European Spa is a beautifully designed, intelligent business magazine for the g...
Published on Apr 3, 2018
THE NO.1 BUSINESS MAGAZINE FOR SPA & WELLNESS PROFESSIONALS: European Spa is a beautifully designed, intelligent business magazine for the g...