European spa mag issue 59

THE NO.1 MAGAZINE

FOR SPA AND WELLNESS

Issue 59 | August/September 2017 | www.europeanspamagazine.com

HEART OF THE CITY

The Ned is banking on a good return in London's Square Mile

SPA RETREAT LA FORÊT A new forest spa at Belgium's Domaine La Butte aux Bois

THE SKY'S THE LIMIT

The stunning rooftop spa and garden at Rudding Park, UK

TACTILE, YET TOUGH

Our Expert Guide to the best spa uniforms, robes and towels

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Welcome ISS U E 59 | AU G U S T- S E P T E M BER 2017

The right path to wellness

H

ave you noticed how ‘wellness’ and ‘wellbeing’ have become a catch-all for a very disparate range of topics? Unfortunately, this has made genuine services and expertise an easy target for the recent spate of ‘wellness shaming’ in the press and social media.

Earlier this year, Spectator Life described wellness as “a lifestyle ethos with cultish overtones”. Meanwhile, the backlash against clean-eating gurus and celebrity wellness blogs has escalated, and anyone who saw Gore Verbinski’s recent thriller A Cure for Wellness could be forgiven for thinking that spas are only accessible to ‘well-thy’ elites to check in, tune out and be sucked dry.

So why has the positive pursuit of wellbeing become something to be sneered at and cited as ‘faddy’ and ‘cultish’? More importantly, what is the spa industry going to do to counter this?

Perhaps the preaching tones of a growing band of self-appointed wellbeing ‘experts’ is actually having the counter-effect of turning off consumers who prefer not to be told how to behave? Undoubtedly, wellness continues to present a wide open and beautiful space in which to deliver life-enhancing experiences and treatments. But if you are genuinely looking to expand your spa menu and invest in wellness services it pays to take your time, do your research and appoint the right advisors.

Success will depend on a strong business model and customer-base. Progress should be a natural evolution, so avoid ‘do good’ rhetoric and vacuous spin. It may be tempting to jump on the bandwagon, but only genuine ideas and expertise – not gimmicks – will resonate with guests looking for ways to enhance their own personal evolution.

With this in mind, every edition of European Spa works to bring you genuine spa and wellness reportage about ground-breaking concepts and innovations. That’s our promise. Undoubtedly, the spa industry will remain the crucible for wellbeing and will continue to attract the best talent, ideas, concepts and investment – so watch this space. If it’s genuine, it makes it onto these pages.

Sarah Camilleri Publisher & founding editor

The Team Publisher & founding editor Sarah Camilleri +44 (0) 115 950 4748 sarah.camilleri@spapublishing.com

Contributing editor Sarah Todd +44 (0) 115 950 4748 sarah.todd@spapublishing.com

Subscriptions manager Angela Sharpe +44 (0) 1353 772173 subscribe@spapublishing.com

Art director Richard Page +44 (0) 7917 646495 richard@spapublishing.com

Contributing editor Hellena Barnes +44 (0) 115 950 4748 hellena.barnes@spapublishing.com

Accounts manager Julie Jones +44 (0) 115 950 4748 accounts@spapublishing.com

Production editor David Fagan +44 (0) 115 950 4748 david.fagan@spapublishing.com

Contributing editor Mark Smith +44 (0) 7956 658261 mark.smith@spapublishing.com

Online & social media www.europeanspamagazine.com @eurospamag

Office address: European Spa magazine, Spa Publishing Ltd, Halifax House, Halifax Place, Nottingham, NG1 1QN, UK.

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The No.1 business magazine for spa and wellness professionals. Published six times a year by Spa Publishing Ltd, European Spa is an independent, intelligent business title specifically for spa decision makers shaping the wellness market throughout the UK, Europe and beyond.

European Spa is printed by Buxton Press on paper sourced from FSC-certified forests.

Spa Publishing Ltd is registered in England. Company No. 6293825

www.europeanspamagazine.com

Contents I SS U E 59 | AU G U S T/ S E P T E M BER 2017

Business 21 INDUSTRY NEWS

38

The latest developments and appointments, including preparations for the opening of the impressive Bürgenstock Resort Hotel Lake Lucerne and a report from the UK’s first ever National Spa Marketing Conference

30 GLOBAL WELLNESS SUMMIT PREVIEW GWS chairman Susie Ellis discusses past events and what is in store at this year’s Summit, to be held in Florida, US

32 SPATEC EUROPE 2017 REPORT

We report back from Tenerife on the social and business agenda delivered at the Ritz-Carlton Abama Resort

62 FORUM HOTEL&SPA 2017 REPORT

With a strong focus on thalassotherapy, the one-day conference in Paris also recognised the most dynamic spa leaders

30

106 LAST WORD: JAMIE WARING,

GOCO HOSPITALITY Addressing how spas can best respond to the growth in ‘baby boomers’ who want to prolong their health and wellbeing

Spas

62

38 RUDDING PARK SPA, UK

A stunning rooftop spa and garden has revitalised the offering at this North Yorkshire hotel and boosted the area’s healing water tradition

66 THE NED, UK

Located in a former banking building, the Soho House & Co. project provides first-class spa and fitness in the heart of London’s Square Mile financial district

84 SPA RETREAT LA FÔRET, BELGIUM

A new spa at the family owned Domaine La Butte aux Bois, in the Hoge Kempen national park, offers a retreat into nature as well as its own medi-cosmetic brand

14

84

Expert Guide 75 TEXTILES

Our latest round-up of industry expertise provides invaluable advice on how to source the best quality spa uniforms, towels and robes from professional partners including BC Softwear, Florence Roby, Majestic Towels and Inline London

www.europeanspamagazine.com

SPA IS S A L U S P E R A Q U A M H E A LT H B Y W AT E R .

Hydrotherapy • Thalassotherapy • Pelotherapy • Aromatherapy

Spa therapies evolved from the wellness benefits of natural elements - water, minerals, mud, essential oils.

Our products are modern reflections of these global traditions.

Inspire guests and team alike along their wellness journeys with our comprehensive spa treatment & product portfolio and unparalleled partnership benefits centered around ongoing education & support.

Dedicated Ongoing Education | Memorable Protocols & Custom Menus | Retail, Merchandising & Promotional Support

F R O M T H E S PA , FO R T H E S PA

PA RT N E R E D W IT H T H E F IN EST D EST IN AT IO N , R ESO RT & DAY SPAS WO RLDWID E

C o n t a c t +3 5 3 1 4 6 1 0 6 4 5 | p r o f e s s i o n a l @ k e r s t i n f l o r i a n . c o . u k ke r s t i n f l o r i a n .c o. u k

Contents I SS U E 59 | AU G U S T/ S E P T E M BER 2017

Menu 46 VERONICA FISAS, NATURA BISSÉ

93

We talk to the Spanish skincare brand’s CEO about how a e15 million new headquarters will further its research and manufacturing capabilities

51 MENU

The best treatments and product launches, including news of a Hollywood partnership to celebrate the anniversary of Caudalie’s Beauty Elixir and a look at the retail opportunities presented by the growing demand for facial oils

Wellness

99

93 WELLNESS

The latest trends and concepts including a holistic approach to diet at Italy’s Lefay Resort & Spa Lago di Garda, a new in-room wellness concept from Hilton Hotels and accredited courses from the British Academy of Rolfing

97 JAMES DUIGAN’S

BLUEPRINT FOR HEALTH The Bodyism founder discusses how the four pillars of mindset, movement, nutrition and sleep inform the philosophy in his new book

Design 99 STYLE

51

Our pick of the best equipment, furnishings and finishes highlights an idyllic, 3,500sqm escape at The Winkler Hotel in the Italian Dolomites as well as a new sauna design from Glass 1989 and a hi-tech spinner from fitness expert Precor

46 Renew your subscription today...

Published six times a year and packed with quality coverage to inform and inspire, European Spa will keep you up to speed with the latest industry developments and news. To subscribe visit: www.europeanspamagazine.com/subscribe

email: subscribe@spapublishing.com Annual subscription rates (six issues): UK: £65 EU: £85 Rest of world: £110

On the cover: With the Ned, Soho House & Co. has turned a former banking building in the heart of London’s financial district, originally designed by Sir Edwin ‘Ned’ Lutyens, into a bespoke 3,000sqm city spa

European Spa magazine is published by Spa Publishing Ltd. The Publisher has taken all reasonable measures to ensure the information detailed in European Spa magazine is correct at the time of going to print, and while every care is taken to avoid inaccuracies the Publisher does not accept responsibility for any errors or omissions from any information within this edition. Views expressed in European Spa are not necessarily those of Spa Publishing Ltd. All rights reserved, reproduction in whole or part without the Publisher’s permission is strictly prohibited. © Spa Publishing Ltd

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News

DEVELOPMENTS

APPOINTMENTS

INVESTMENT

DIARY DATES

EDITED BY SARAH TODD

One of the world’s largest spas prepares for October debut Comprehensive 10,000sqm Alpine Spa is scheduled to open in late 2017 as part of the E502 million Bürgenstock Resort Hotel, Lucerne SWITZERLAND: Offering an ultra-luxurious

wellness experience in a mountain-top location, a 10,000sqm spa and separate 4,200sqm wellness centre are to open in late October 2017 as part of the new £440 million (E502 million) Bürgenstock Resort Hotel Lake Lucerne.

Developer and operator Katara Hospitality Switzerland AG is aiming to provide ‘wellness without limits’ to build on the 150-year history of the resort. “The spa’s unique cliff-top location, 450m above Lake Lucerne, offers captivating views to soothe the soul,” said managing director Bruno Schöpfer. “We believe that wellbeing is as much about the mind as the body and this ethos was central to the design of the spa, creating a luxurious, mountain-top haven.”

Housed in one of the original structures found at the Bürgenstock Resort, the spa has been modelled in the iconic style of Frank Lloyd Wright and is immersed in the surrounding environment.

Split between 7,000sqm of indoor space and

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3,000sqm outdoors, floor-to-ceiling glass walls provide stunning views over Mount Pilatus.

Facilities include 15 treatment rooms using Vichy products, an Arabian rasul featuring local rock, a panoramic sauna and a tranquility room. Outside, the landscaped private gardens will enable guests to enjoy the mountain air while a series of pools are intended to heighten the sense of connection with Lake Lucerne below.

“Our inspiration for the Alpine Spa was the magnificence and sheer power of Bürgenstock’s

“Wellbeing is about the mind as much as the body and this was central to the design of the spa.”

Bruno Schöpfer Managing director

natural terrain,” says Maria Vafiadis of MKV Design, who was responsible for the spa’s interiors.

“Every step of the spa journey celebrates the wonder of nature and the wellbeing of its guests.”

The resort development will also incorporate The Waldhotel, a striking medical centre designed by renowned Italian architect Matteo Thun.

In addition to 160 terrace bedrooms and suites, all with south-facing views of the Alps, the 4,200sqm Waldhotel (healthy hotel) will have an integrated spa facility and a comprehensive medical team offering beauty and relaxation treatments as well as post-operative convalescence.

Katara Hospitality Switzerland AG operates its Swiss hospitality portfolio, which also includes the Hotel Schweizerhof in Bern and the Hotel Royal Savoy Lausanne, on behalf of Qatar investors. The total investment volume of Katara Hospitality in Switzerland is 1 billion Swiss francs (E0.91 billion, £0.8 billion). www.buergenstock.ch

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Business News

Call to action for National Spa Week 2017

News in brief Raison d’Etre’s ‘Think Tank’ to foster wellbeing awareness GLOBAL: To enable owners and operators to integrate wellness concepts and wellbeing awareness into their business services, leading consultancy Raison d’Etre has debuted ‘The Think Tank’. This team of industry experts with decades of collective experience will support clients and offer creative solutions and proposals that are unique to their particular businesses. www.raisondetrespas.com

Voya boosts corporate accounts team with a new manager UK: Jayne Austin is the new corporate accounts and operations manager at Voya. Having worked within the spa and salon industries for nearly 25 years, Austin’s core responsibilities will include managing the brand’s training team, developing Voya’s partnerships and overseeing distributors worldwide. www.voya.ie UK: Taking place across the UK from October 30 to

November 5, this year’s National Spa Week (NSW) is anticipated to be the biggest yet and now is the time to confirm your spa’s involvement.

Organised by the UK Spa Association (UKSA) to help raise awareness of the multiple health benefits of regular treatments and spa attendance, this year’s theme is ‘Spa for every body and mind’, and the message from UKSA for spas considering taking part is that ‘everybody wins if everybody contributes’.

More than 300 spas participated in the 2016 event and this year’s NSW has the backing of two major sponsors – Aromatherapy Associates and Groupon – in a bid to target the involvement of a record 1,000 UK spas and salons.

“We are trying to change UK public perception of spa and spa treatments, and make regular attendance as normal as going to the gym,” explained Lisa Barden, vice-chairman of UKSA. “The more spas that get involved, the bigger impact National Spa Week will have. Those spas that took part in 2016 reported up to 20% uplift in footfall during the week. ” In other news, UKSA has revealed a new strategic plan, called ‘Road to 2020’, which details its core future priorities including providing industry benchmarking insights, member benefits, networking events and public campaigning.

Spas can find out more about this and register for UK Spa Week at: www.spaweek.co.uk | www.spa-uk.org

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EUROPE: The winners of this year’s European Spa Association’s Innovation Awards were chosen to reflect the organisation’s aim to ‘stimulate exchange of experience and best practice’. Recipients included Portugal’s Termas and Spa, Chaves, as an ‘Innovative Spa and Health Resort Destination’, and Shiseido Spa at the Stejarii Country Club in Romania, which won the ‘Spa Concept’ award for the integration of the environment within its design. www.espa-ehv.eu

Lucknam Park spa relaunches with ESPA

On their bikes for a good cause

UK: The five directors of the Bannatyne Group recently completed a gruelling ‘Tour de Bannatyne’ charity cycle ride from Inverness to Eastbourne.

Team Bannatyne cycled an impressive 725 miles to raise an expected £80,000 for Operation Smile, a global charity that helps children born with oral defects such as cleft palates, and cancer support charity Look Good Feel Better.

CEO Justin Musgrove said: “This was an ambitious challenge for five non-cyclists who were determined to go above and beyond anything they’d ever done before to raise as much money as possible.” www.bannatyne.co.uk www.operationsmile.org.uk www.lookgoodfeelbetter.co.uk

European Spa Association names 2017 award winners

Team Bannatyne: From left, Anthony Elliott, Steve Hancock, Justin Musgrove Ed James and Ken Campling

UK: Lucknam Park in Bath has relaunched its spa in partnership with leading professional skincare brand ESPA. As one of only three such branded spas in the UK, the menu at ESPA at Lucknam Park includes the signature ESPA Inner Calm Massage as well as the ESPA Optimal Skin Health Facial. A new relaxation area has also been added to the offering.

“We’re thrilled to be working with such a beautiful property and spa – Lucknam Park is the ultimate luxurious getaway and we look forward to a successful partnership,” said ESPA’s founder Susan Harmsworth, MBE. Claire Randall, managing director at Lucknam Park, said: “I am delighted to announce this new partnership. ESPA’s philosophy, treatments and locally-sourced products perfectly complement our award-winning spa and wellbeing ethos.” www.lucknampark.co.uk

www.europeanspamagazine.com

Business News

Spa Business Education joins with university

Bazzocchi says ‘best is yet to come’ at Lemi

ITALY: Elena Bazzocchi has joined Italian luxury spa

table manufacturer Lemi Group as the brand’s new global hospitality manager.

Bringing nearly two decades of experience in the wellness industry, Bazzocchi will be responsible for the newly launched hospitality department, where she will connect and work closely with key accounts to develop the Lemi brand, also representing it at international events.

Speaking about her new role, Bazzocchi said: “I’m very grateful for this opportunity and believe my experience will create multiple business opportunities and raise awareness for Lemi Group, which has heavily invested in its infrastructure to create the highest level of service for our customers.

The best is yet to come.” www.lemigroup.it

GLOBAL: Spa Business Education, part of global consultancy Raison d’Etre, has embarked on a new collaboration with FH Joanneum University of Applied Sciences in Austria.

Offering a ‘unique educational opportunity’ for spa management students, the collaboration is believed to be the first of its kind and brings together the vocational Spa Management Online Programme, created by Spa Business Education, and the MBA in International Hospitality and Spa Management from FH Joanneum.

Students will be able to combine the two spa management programmes, which cover everything

from leadership and marketing to strategic management for long-term planning.

Both are part-time and lectures are held in two weekly blocks to ensure they are compatible with the demands on those in full-time work.

Daniel Binder, head of degree programmes at FH Joanneum, said: “By teaming up with the highly acclaimed and successful team at Spa Business Education, it gives those that are looking for a successful career in the spa industry several options to enhance their prospects and reach the top of their profession.” www.raisondetrespas.com | www.fh-joanneum.at

Refurbishment at Culloden Estate includes extensive remodelling of spa UK: The Culloden Estate & Spa in Northern

Ireland has completed its three year, £4.8 million (d5.5 million) renovation programme, which has seen an extensive programme of work to the spa.

Spanning 1,354sqm, the spa area was redeveloped

by HD Design and features a new quiet room as well as a luxury manicure and pedicure suite. The upgraded facilities also include eight treatment rooms, two relaxation rooms, a swimming pool and a eucalyptus steamroom as well as a remodelled fitness space. Treatment product suppliers include ESPA, Vita Liberata and OPI. Spa manager Rachel Crawford said: “Hastings Hotels have invested so much into the spa to enhance and improve our offering, creating a holistic and revitalising space that offers our renowned first class service. With our superb new facilities and world class therapists delivering ESPA treatments, we are truly one of the best in Northern Ireland.”

Originally built as an official palace for the Bishops of Down, the Culloden Estate is part of the Hastings Hotels group and stands in 12 acres of gardens and woodland. Other renovation work included adding a brand new facade to a wing of the hotel, with larger rooms and bathrooms, as well as a complete redesign of the Mitre restaurant. www.hastingshotels.com

www.europeanspamagazine.com

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Business News

Elemis makes ‘pink pledge’ to continue Breast Cancer Care support UK: Luxury skincare product house Elemis has pledged to donate £25,000 (E28,500) to Breast Cancer Care in 2017 from sales of its limited edition pink Pro-Collagen Marine Cream.

The brand’s relationship with Breast Cancer Care Awareness spans more than 15 years and it has produced a limited edition pink product every year as a reminder that checking your breasts should be ‘as regular as applying your daily moisturiser’.

Lizzie Iredale, head of corporate partnerships at Breast Cancer Care, said: “With 62,000 people being told they have breast cancer every year, there’s never been a greater need for our life-changing support.

“Breast Cancer Care has helped millions of women and men, their friends and families, living with, through and beyond breast cancer.

With Elemis’ ongoing support, we can continue to be there for people affected by breast cancer.” www.elemis.com www.breastcancercare.org.uk

SpaFest to deliver ‘wellbeing at its best’ UK: The inaugural SpaFest event, which will take place on September 21-22

in Newquay, Cornwall, will deliver ‘wellbeing at its best’, according to event organiser Amanda Barlow.

With confirmed sponsors including Made for Life by Spiezia Organics alongside Voya, Elemental Herbology and media partner European Spa, topics covered during the event will include how companies can truly make a difference and how wellness can be married with commercial integrity.

A wide-ranging programme of speakers will include Tim Westwell, co-founder of Pukka Herbs, who will explain how business can be used as a force for good, and explorer Thom Hunt, who will share his belief that he never would have achieved what he has done without his experience of cancer.

“SpaFest is an opportunity to ‘catch your breath’; switch off and switch on to the latest global wellbeing industry trends with our valuable educational programme and learn how they affect us,” said Barlow.

“We’ll provide insights as to how we can target the ever-growing market within health and wellbeing while keeping our focus on our own team and our health and wellbeing too!”

There are a variety of different packages available for SpaFest attendance.

For more information, visit www.spafest.co.uk

Natura Bissé extends its portfolio Spain: Natura Bissé has enhanced its European presence with the addition of four key spa partnerships.

The first new account is Thief Spa in Oslo, Norway, which combines rituals from around the world including Turkish hammams, Moroccan rhassouls and the German aufgusse. Natura Bissé has joined its four existing professional product houses Carita, Babor, Voya and Priori to offer a rich, varied menu.

The second new spa partner, located within the Buddha-Bar Hotel Budapest, on the corner of Váci Utca, offers tailor-made spa treatments within a luxurious environment.

The two remaining locations are the spa at Hotel Unico in the heart of the Salamanca district of Madrid, described as a ‘true urban wellness oasis’, and the Kempinski Hotel Bahia Beach Resort and Spa in Estepona, which provides six treatment rooms offering holistic, natural treatments. www.naturabisse.com

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www.europeanspamagazine.com

Business News

Spa Life International sets November date

Appointments Keith Pickard boosts Macdonald group

Keith Pickard

UK: Keith Pickard has become the new group director of golf, leisure and spa for the UK’s largest independent hotel group, Macdonald Hotels & Resorts.

Pickard will be responsible for overseeing each of the lifestyle departments across Macdonald’s portfolio of 45 hotels throughout the UK and Europe. www.macdonaldhotels.co.uk

Lucy Mingo at St Michaels Hotel and Spa

Lucy Mingo

UK: Following the success of the

inaugural Spa Life International Ireland event, further details have been revealed of Spa Life’s final event of 2017, which will take place on November 14-15 at the Hilton Birmingham Metropole Hotel.

The event combines a conference with exposure to Andrew Hammond product innovations and quality management education across both days, as well as a gala dinner and the Good Spa Guide Awards.

Taking place in association with European

Spa magazine, one of the confirmed conference keynotes will be by success and motivational coach Sharron Lowe. She will be joined by a wide range of other speakers covering a variety of subjects, including brand and spa operations expert Valerie Delforge of Delforge + Co. Event co-founder Andrew Hammond said: “The final Spa Life event of the year will be expertly tuned into our delegates’ professional needs and interests. Our comprehensive educational programme and unique networking environment will deliver multiple business-enhancing benefits for all attendees.”

UK: It has been announced that the spa team at Cornwall’s St Michaels Hotel and Spa in Falmouth will be led by Lucy Mingo. Currently undergoing a £6 million (d6.8 million) investment, the new ten treatment room spa is set to open late in 2017 and will be the first Elemis Elite Spa in the UK. www.stmichaelshotel.co.uk

Aysun Mut joins ESPA Life at Corinthia

Aysun Mut

UK: Aysun Mut has been appointed spa director at ESPA Life at Corinthia London. Among her responsibilities will be to guide the operation and strategy of the spa, ensuring it continues to embody the luxury standards of Corinthia Hotels’ flagship property and builds on ESPA Life’s global reputation. www.espalifeatcorinthia.com

www.spa-life.international

[comfort zone]’s ‘I Sustain Beauty’ campaign aims to motivate partners Global: Created to reward personal and volunteer

projects that ‘make the world a more beautiful place for all’, the ‘I Sustain Beauty’ global campaign has been launched by [comfort zone] and parent company Davines.

With the balance between beauty and sustainability at the heart of both brands’ core values, the initiative was created to support projects dedicated to bettering people and the environment.

“Beauty and wellness can change people’s lives,” Barbara Gavazzoli said [comfort zone]’s director of communication, Barbara Gavazzoli. “The ‘I Sustain Beauty’ campaign is our way to take action at a corporate level, but, most importantly, it is motivating and supporting our partners to act locally so that we can all be the change we want to see in the world.”

Running until the end of March 2018, the most deserving project submitted during the campaign will receive an in-kind prize worth E10,000 (£8,700). Project details can be uploaded via the campaign website. At the end of April 2018, a Davines and [comfort zone] internal jury will select the most deserving project based on its coherence with the brands’ values as well as the level of personal engagement and the project’s impact. www.isustainbeauty.com

www.europeanspamagazine.com

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Business News

What’s new in spa marketing?

Guest contributor Liz Holmes brings highlights from the National Spa Marketing Conference which took place in June at Rudding Park Hotel in Harrogate

E

arly summer saw the first ever National Spa Marketing Conference take place at Rudding Park Hotel near Harrogate. The one-day event, organised by marketing expert Martin Evans, attracted Liz Holmes more than 100 spa and hotel management delegates and offered a wealth of information designed to positively impact on spa marketing and business development strategy.

Highlights of a packed programme included a session from Katie Scott, sales and marketing manager at Rockliffe Hall, who provided an insightful masterclass on delivering effective short and long-term marketing strategies.

A reminder to us all of the importance of planning, Peter Rollins, director of marketing and communications at Thermae Bath Spa and The Gainsborough Bath Spa Hotel, also shared his experience on creating successful marketing partnerships, both spa-related and tourism focused, to build strong connections and engage with wider opportunities.

Online marketing was a big focus for Nikki Gibson of Travelzoo and Tom McLoughlin of SEO Travel. Tom outlined how spas can develop great content with some key promotional management strategies while Nikki provided examples of best practice in marketing deals.

Conference takeaways n Plan the work and work the plan Effective marketing starts with a business plan – develop this through recognising your core business values n Collaboration is key Join forces with your shareholders and management team to come up with statements which best reflect your values n Get creative Once you’ve developed a distinct brand identity, put your unique spin on it to create a memorable brand experience

Tell your spa story My own panel discussion included Anna Ramsay, national partnership director of The Good Spa Guide who presented key data on what spa consumers want; Chris Ward, commercial director of Farncombe Estate and Dormy House Hotel and Spa, who shared his approach to brand values; and Wendy Benson, sales and marketing manager at Swinton Park, who pointed to examples of how engagement with the community had brought brand stories to life.

A lively discussion ensued on how to connect with these themes to deliver commercial success.

Creativity is the driving force behind any great marketing strategy and Tracey Stapleton of the Spa PR Company got us thinking differently about how we drive our own creativity and that of our teams.

Having recently opened the doors to its

26

n Engage with your community: Reach out to the local community to connect more people with your business Top: Chris Ward, Anna Ramsay, Liz Holmes and Wendy Benson at the Spa Marketing Conference, held at Rudding Park in Harrogate, North Yorkshire (above)

£9.5 million (E10.8 million) new spa, Rudding Park’s managing director Peter Banks then shared his insightful approach to spa marketing, including how important it was to recognise team empowerment in order to drive last-minute bookings and future sales [see full report on Rudding Park’s new spa on p38].

Inspiring fresh ways of thinking in a supportive and collaborative environment, the inaugural event certainly helped delegates to find new ways of working more closely with their marketing associates in order to strategise more effectively

n Boost your online visibility Using great, original content, unify your SEO, social media, PR and email marketing messages to increase your reach

and achieve their spa’s full commercial potential.

Details of the National Spa Marketing 2018 event will be released soon. www.spa-marketing.net

Meet the expert Founder and director of Commercial Spa Strategies, Liz Holmes has over 30 years experience in the spa, hospitality and fitness sectors. Previously spa director at Rockliffe Hall, she has also served as national head of spa at Virgin Active. www.commercialspastrategies.com

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Spa Fest

Business News

Monaco welcomes world’s third Givenchy Spa

Diary dates SpaFest

September 21-22, 2017 Atlantic Hotel, Newquay, UK A meaningful gathering primarily for spa, hospitality and wellness professionals, this new event has been created for attendees to benefit from an inspiring and unique programme of speakers and workshops. www.spafest.co.uk

Global Wellness Summit

France: The third Givenchy Spa to be built in the

world has been unveiled at the Hotel Metropole Monte-Carlo in Monaco.

Designed by architect Didier Gomez, the luxurious 1,800sqm Spa Metropole by Givenchy has been elegantly integrated into the luxury hotel and designed to complement the property’s existing architecture.

Featuring ten spacious treatment rooms including two private suites, other facilities include a relaxation room, a

manicure and pedicure studio by Bastien Gonzalez and a fitness space equipped by Technogym. Spa textiles were supplied by RKF while Nilo’s massage tables feature in the treatment rooms.

Within its menu, Spa Metropole by Givenchy offers guests two signature treatments exclusive to the Hotel Metropole Monte-Carlo, using Givenchy’s age-defying product range, Le Soin Noir. www.givenchy.com | www.metropole.com

Vita Liberata’s Alyson Hogg awarded MBE UK: The founder and CEO of luxury tanning brand

Andrew McPherson joins Grantley Hall team

UK: Andrew McPherson has joined the senior

management team at Grantley Hall in North Yorkshire ahead of an ambitious £43 million (d49 million) redevelopment that will include a substantial spa and wellness offering.

Located in Harrogate, the Grade II-listed property received planning permission earlier this year to convert the 17th century mansion into a boutique country house hotel and spa. Scheduled to open in 2018, the new space will sit alongside the Japanese garden on the property’s 30 acres.

McPherson has joined the team from Lucknam Park in Bath as general manager and brings with him a wealth of experience in the luxury hospitality sector spanning two decades.

Vita Liberata, Alyson Hogg (pictured below), has been recognised in The Queen’s Birthday Honours.

Receiving an MBE for her services to economic development in Northern Ireland, the award recognises her success in driving export for a local business as well as being a leading local employer.

“I am humbled and very honoured to receive this award,” said Alyson. “Everything I have done throughout my varied career has always been with the help and support from others. Most importantly, all the amazing Vita Liberata staff.” www.vitaliberata.co.uk

www.grantleyhall.co.uk

Share your appointments, announcements, launches and diary dates with our News editor Sarah Todd. Call +44 (0) 115 950 4748 or email sarah.todd@spapublishing.com

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October 9-11, 2017 The Breakers, Florida, US The eleventh GWS returns to the US, uniting leaders, influencers and visionaries to shape the future of the global wellness industry with an empowering agenda that includes interactive sessions and panel-led discussions. www.globalwellnesssummit.com

ISPA Conference & Expo

October 16-18, 2017 Las Vegas, US The International SPA Association hosts global industry professionals for its annual event comprising keynote presentations for business strategy and industry development together with networking events and an expo featuring the latest spa product innovations. www.attendispa.com

Independent Hotel Show

October 17-18, 2017 Olympia, London, UK Billed as the UK’s only show for the luxury, independent and boutique hotel sector, more than 300 product and service providers will attend and there’s a dedicated wellness and lifestyle stage offering a range of expert insights and multiple networking opportunities. www.independenthotelshow.co.uk

Spa Life International (UK)

Hilton Metropole Hotel, Birmingham, UK November 14-15, 2017 The UK’s largest spa event provides exposure to new product innovations, shared insights, extensive networking, one-toone meeting forums, interactive seminars, a gala dinner and the Good Spa Guide Awards. www.spa-life.international

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Spa Life International UK Convention Hilton Birmingham Metropole Hotel 14th - 15th November 2017

, K U e h t n i t n e v e d e t a ic d e d a p s t s e b d n a t s . s l a n o i The bigge ss e f o r p a p S r o i n e s r o f y l e v i s u l c x e GET CONNECTED

Connect with more than 500 spa professionals all under one roof.

1,000 Face-to-Face meetings + 500 senior delegates + 2 full days = One Great Event

BE INSPIRED Three keynote speakers plus ten International presenters will deliver a series of management masterclasses to motivate and inspire your spa team.

New

for 2017

Special B2B seminars for supplier teams

New

for 2017

Special sessions for social media professionals

• Full Convention Pass (2 day VIP Buyer) from £395 +vat for x2 delegates.

• 1 Day Conference Pass @ £195 + VAT pp

For more options and to register on-line visit: www.spa-life.co.uk or call 01268 745892

Business Event preview

Living a well life Global Wellness Summit chairman Susie Ellis reveals what to expect from GWS 2017 which will bring together an international delegation to The Breakers in Florida

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ow celebrating a decade of successful annual events at various locations around the world, the much anticipated 11th Global Wellness Summit will take place on October 9-11 at The Breakers, Palm Beach, Florida, US. Bringing together a notable international delegation to discuss the hot topics and trends that will shape spa and wellness development worldwide, this year’s theme ‘Living a Well Life’ will focus on how the future of wellness will positively impact people’s personal lives.

We ask GWS dedicated chair, Susie Ellis, to give us the inside track on what delegates can expect to learn this October.

Tell us about your focus for GWS 2017 ‘Living a Well Life’ places the individual at the centre of the wellness conversation, so attendees will not only hear from experts about the latest breakthroughs, they will participate in them – such as the opportunity to have DNA/personal biomarker testing.

This will be the most experiential Summit yet.

What key topics are on the agenda this year?

Every Summit agenda speaks to all aspects of wellness but this year, because we’re in the US, where technology and entrepreneurship are especially vibrant, several topics take precedence: Health and Wellness Technology, including DNA/personal biomarker testing; Wellness Communities and Lifestyle Real Estate and Wellness Architecture; Workplace Wellbeing; Mental Wellness and Happiness and New Connections between Beauty and Wellness.

Who are you most keen to hear?

This year’s luminaries include US Surgeon General, Dr Richard Carmona; Dr Mehmet Oz of ‘The Dr Oz Show’; Dr Andrew Weil from the Arizona Center for Integrated Medicine; Mo Gawdat of Google X; Elissa Epel, PhD from the University of California and Madelyn Fernstrom, PhD from NBC Universal.

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I’m also excited about lesser-known presenters whose topics will create a buzz, including renowned biohacker Wim Hof and Dr Alia Crum, head of the Mind/Body Lab at Stanford University, who will explore the ‘placebo effect’.

How is the event evolving to continue engaging with delegates?

We’re adopting a new format for the Summit this year. One of the most successful aspects of the event is connecting people with each other, introducing new ideas and facilitating collaboration – and our new format assures this will happen even more. This year our delegates will find we have put a great deal of emphasis on delivering a high-energy, healthful and joyful conference experience.

I’m also very excited about our host location, The Breakers, Palm Beach. It’s a magnificent resort and a model of excellence in workplace wellbeing.

What one thing would you like delegates to take away from this year’s Summit?

With the theme of ‘Living a Well Life’ I hope that each delegate will come away with

a revelation about – or even a transformative experience in terms of – their own wellbeing.

In addition, it would be a great contribution to our industry if every delegate committed to creating a wellbeing environment in their own workplace. It’s time to ‘walk the walk’ and not just ‘talk the talk’. We need to take what we learn and return home energised to make our employees and families healthier and happier.

What’s next for GWS? With wellness now firmly established as a movement rather than a trend, interwoven throughout the fabric of so many other sectors and industries, it’s becoming increasingly important to acknowledge the importance of wellness for not just a few – but for all.

The powerful social impact that the wellness industry can have is on the agenda this year, but there’s much more room to expand.

The Summit will continue to encourage an emphasis on evidence-based wellness, spreading the message of prevention to lower healthcare costs, and driving a spirit of collaboration to build a healthier, happier planet.

For more information about GWS 2017 visit: www.globalwellnesssummit.com

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Business SPATEC 2017 2

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Business SPATEC 2017

Connections that count Industry leaders converged to establish and reinforce international business links at this year’s SPATEC Europe event, held in Tenerife, Spain R EP OR T BY H EL L ENA B A R NE S

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eaffirming its reputation as one of the most intimate and industrious events for spa, beauty and wellbeing professionals, the eleventh annual SPATEC Europe conference connected industry investors and leading suppliers who travelled from 18 countries to enjoy an impressive three-day programme.

Focused on a back-to-back schedule of invaluable face-to-face meetings, the 135-strong delegation engaged in high-level discussions, sharing plans, pitching concepts and showcasing products to generate international business and identify key trends shaping the spa sector.

The celebrated Ritz-Carlton Abama Resort in Tenerife, home to its own 2,500sqm spa, was the perfect setting for the Questex-McLean Events conference, which combined insightful presentations and quality networking alongside social evening functions.

“SPATEC really highlights the value of personal relationships in our industry,” confirmed event director, Stephen Pace-Bonello.

“In an environment where technology and social media continue to dominate our working lives, it is refreshing to spend quality time talking face-to-face with peers and business acquaintances. Nothing can truly replace the long-term benefits of personal interaction.”

An enlightening experience Opening the event’s educational session on day one, management consultant Berni Hawkins Rusby galvanised delegates with her ‘Life Takes Effort’ presentation that described how we instinctively connect with products and pursuits from an early age.

In a playfully inclusive delivery, the former British Army officer with 20 years’ spa and

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treatments. I educate teams to be aware that we are responsible for guests during their global journeys.”

The advance of age-related markets

“It is refreshing to spend quality time talking face-to-face with peers and business acquaintances.”

Stephen Pace-Bonello, right, with David Zarb-Jenkins Questex-McLean Events

leisure experience took the delegation out of their corporate comfort zone and back to childhood to underpin her message. “Activities that generate confidence and combat stress or fear factors will ultimately motivate guests and inspire spa spend,” she promised.

A series of industry panellists was then introduced, beginning with Wdson Brum, senior spa director for Europe, Four Seasons Hotels & Resorts, who suggested a better understanding of the ‘seasoned traveller’ would help to provide more effective sleep and jetlag programmes.

“The world is much smaller and we need to pay attention to our clients’ travel patterns,” he urged. “It’s important to know if they have arrived after a long-haul flight before offering

Leading the way for Europe’s largest health spa chain, Michael Wallace, group spa director and brand manager for Danubius Hotels Group, took to the stage with a simple statement of fact: “We are not doing anything differently than we did thousands of years ago, we’ve just repackaged,” he told the conference. “It is the natural resources that bring people to us, but it is our physiotherapy expertise that provides the healing effect.”

With 29 spas sited across Hungary, Slovakia, Romania and the Czech Republic, Wallace detailed the way thermal waters are used to treat age-related conditions such as arthritis and rheumatism. “We are attracting a predominantly over-60s market, which is booming for us as we help treat age-development disorders and diseases with Balneotherapy, electrotherapy, inhalation and hydrotherapy,” he explained.

Sharing evidence from clinical studies that measured a 35% reduced pain-level in arthritis patients, Wallace continued: “Our aim is to decrease dependency on medication, increase flexibility and decrease pain. At one of our spa locations, which is about the size of Gatwick Airport, we manage 5,000 treatments a day.”

1. E uropean Spa’s Hellena Barnes and Sarah Camilleri with Stephen Pace-Bonello, David Zarb Jenkins and Iain Tonna of Questex-McLean Events 2. Paula Perkins of Paula Perkins Spa Consultancy 3. Marc Massing of Laboratoires Camylle 4. Delegates enjoy the ‘speed dating’ meeting agenda 5. From left, Wdson Brum of Four Seasons Hotels & Resorts, Michael Wallace of Danubius Hotels Group, Paula Perkins and Dorothy Purdew OBE, Champneys Health Resorts 6. Starpool delegates browse the latest edition of European Spa

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Pillars of wellness “Health, nutrition, movement, sleep and mindset are key elements in concept delivery,” according to spa consultant Paula Perkins, who delivered a polished presentation based on her 28-year career.

Perkins asked the delegation to think about how they could integrate ideas throughout entire resort or hotel environments. “There are so many challenges in today’s society for wellness facilities and their customers, so let’s educate and inspire our guests by looking at their health and wellness as a complete offering,” she enthused.

When it came to the broader understanding of wellness within the hospitaility industry, Perkins highlighted a sense of confusion that can spread to hoteliers and even spa operators.

“For us to create a strong concept we have to be on the same wavelength, considering current business status, expansion plans and budgets to substantiate every vision,” she said.

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“Equally, owners often have an unrealistic impression of timeframes, so being honest is a consultant’s role – it’s not about saying what owners want to hear. When creating a concept, be authentic, don’t promise ideas that may not deliver results and always listen to your customers.”

The importance of education Perkins reminded delegates that consistency was required at all levels, from finance experts to team training and acknowledging individual skills. Furthermore, she emphasised that education was a vital tool for engaging spa guests as well as staff.

“We must ensure that therapists and spa directors are ambassadors for the spa concept, which in turn provides profitable confidence in our customer,” she stated. “It’s about making a difference to create revenue that can impact on individual customer health – so let’s help educate all.”

Concluding the panel discussion, industry pioneer Dorothy Purdew, OBE, chairman of British spa resort chain Champneys, spoke about the agility required to meet changing trends.

“I run a business that welcomes 1,500 guests each week and I know that what guests say is not always what they want, or are indeed prepared to pay for,” Purdew revealed.

“We focus totally on wellness and provide everything to ensure and encourage it – from the latest amazing treatments to a Michelin starred-chef presenting every nutritional option.

However, we will always be adjusting to tastes, so I totally agree with Paula – guest education is the way forward.”

Down to business Away from the stage, SPATEC’s typically well-managed 20-minute ‘speed-dating’ appointments set a brisk pace for two days of energised meetings between buyers and suppliers. Projects represented ranged from

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significant UK country estate developments to substantial Balkan market schemes.

Further concepts were shared by equipment manufacturers, consultants, software, textile and skincare providers as well as international delegates from the UAE and the USA. Industry expert Andrew Gibson, in his new role as vice-president, wellbeing luxury brands at Accor Hotels, told European Spa of the brand’s vision to have guests “leaving in a state of wellbeing” through its wellness offering.

“It’s important to differentiate the definitions for our international teams, members and guests,” he said. “Wellbeing is anchored within spa, health and fitness concepts, while wellness encompasses the journeys taken to achieve a state of wellbeing.”

Stella Kleinaki of the Asian Spa Group spoke of her delight at being the only Greek participant among the delegation. “We have two new significant spa openings planned for the year ahead and a consultancy operation in

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Athens, so it has been incredibly valuable to see the latest spa equipment and technologies first-hand,” she told European Spa. Representing Lithuania on her first visit to SPATEC was Spa Vilnius director Asta Simke, who is involved in the development of a new year-round destination spa operation.

“We are opening in June 2018 with 200 guest rooms, 50 treatment rooms, a thalasso spa, mineral bathing, salt chambers, medical clinic and a 300sqm kids’ zone, so it’s important for me to select the best,” she remarked. “I made very good connections and discussed important issues in my search for spa equipment. I was very impressed with the specialists from Gharieni and Lemi.”

Stephen Pace-Bonello said the successful event, which culminated in a farewell dinner, highlighted how inspiring ideas can rapidly develop through interactive business activities.

“It was a wonderful mix of delegates in terms of nationality, product categories showcased by

suppliers and Europe-wide facilities represented by buyers,” he added. “However, the way that delegates came together and made the most of their time, not only talking business in the meeting room but also enjoying lighter conversation and plenty of laughter, is what really made this year’s event truly special.”

SPATEC Middle East 2017 runs from October 28-31 at Ritz-Carlton, Abu Dhabi, UAE. Updates and information available at www.spatecme.com 1. Celia Perdios of Miriam Quevedo 2. Vitage’s non-invasive photofacial product, ‘lightfusion’ 3. From left, Ceri Silk of Jumeirah Hotels and Resorts, Center Parcs’ Kay Pennington, Mary Bell of UR Beautiful, Aromatherapy Associates’ Sarah Last and Audrey Aquilina of Niche Co. enjoy a treatment demonstration 4. From left, Katie Waggott and Harrison Gregory of Elemis meet with Liz Holmes of Commercial Spa Strategies 5. Don Camilleri of Hospitality & Leisure Concepts 6. From left, Gharieni’s Mehmet Er with Riad Bouaziz of RKF Luxury Linen 7. From left, James Blower of Matrix Fitness with Tarik Acar from Mandarin Oriental Bodrum

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Spa Rudding Park Spa, UK

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Spa Rudding Park Spa, UK

Up on the roof

With its new spa, North Yorkshire’s Rudding Park aims to bring the outside in while also enhancing the wellbeing of its guests in a stunning rooftop spa garden

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et within 300 acres of flourishing woodland and gardens in Harrogate, North Yorkshire, Rudding Park House first opened its doors to the public as a wedding and conference venue in 1987.

Since then, the 19th century, Grade I-listed building has been transformed from a banqueting house into a luxury 90-bedroom hotel and, now, a £9.5 million spa destination.

After ten years of planning and a relatively quick 18-month turnaround from start of construction to operation, the spectacular 4,180sqm Rudding Park Spa and Roof Top Garden truly ‘brings the outside in’ thanks to modern design ideas from renowned horticulturalist Matthew Wilson.

While the English weather rarely yields to outdoor business strategies, Rudding Park has originated its unique project due largely to the passion of Simon and Judi Mackaness, whose family have owned the 2,000-acre estate since 1972.

“We set out to create something very special here and our rooftop is a magical part of the whole equation,” enthuses Simon. “Obviously, involving Matthew Wilson’s thinking for the spa garden has been essential and everything is connected to creating great spaces of relaxation, so wherever you go there is the luxury of light, nature, art and movement.”

Mackaness believes the hotel’s contemporary offering and exemplary customer service will flow seamlessly into the new spa, providing guests with a wide variety of luxury experiences. “For example, we have ten uniquely different spaces in which to eat our award-winning menu, from lounge to formal, open-air to private,” he explains. “This philosophy extends to our new spa facility, which allows the guest to decide how they want to experience their time here, not us.”

Measured investments As an independently-owned business, investment has had to be steadfast and sure, confirms managing director Peter Banks, who arrived at Rudding Park 20 years ago following posts at The Savoy, St Andrews in Scotland and Hilton Park Lane, London. “Back then we had a blank piece of paper and a fantastic opportunity to develop Rudding Park as the premier Opposite page, clockwise from top left: A copper bath for couples in the spa’s VIP double suite; the rooftop spa garden is a unique proposition for the UK market; designers Horsley and Feather added natural touches to the stylish interiors; the hotel’s service excellence carries on into the spa

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hotel and golf resort in Yorkshire,” he recalls. “The opening of Rudding’s 18-hole golf course was followed swiftly by a £3.5 million, 50-bedroom hotel adjoining the house, which remains a non-residential conference and banqueting venue.”

Since then, the property has continued to evolve seamlessly, both physically and in a business sense. “We sourced the original 1824 stone, quarried from the same seam, and linked the two buildings together in 1999 with a £1 million pound extension,” Banks relates. “Then, in 2004, we reviewed our business direction and 2006 saw the creation of a conservatory and infrastructure changes to cope with the next phase of development scheduled for 2008, with planning in place to build extra bedrooms and a major spa project at the same time.

“Of course, we all know that the financial world fell apart then, so we waited until after the recession. In the meantime, we built another 48 rooms and added a small spa with four treatment rooms and a steam room to provide a leisure offering that would service our 50:50 resident guests and non-resident day spa visitors.”

Rudding Park’s Follifoot Wing was completed in December 2010 bringing the number of bedrooms to 90, along with a spa, gym and 14-seat private cinema. During this time the spa was achieving £400,000 in annual revenue from just four treatment rooms. “This was a fantastic yield of £100,000 per room,” states Banks. “It showed a strong demand for spa and taught us to refine our operation. We began proceeding with the spa project again, however, by this time the proposals were outdated, so it was back to the drawing board.”

While this process took a further two years, the delay was perhaps fortuitous, as a review of the entire project led to the creation of Rudding Park Spa and Rooftop Garden as it stands today. “We suddenly saw how the spa could nestle naturally into the landscape,

“Everything is connected to creating great spaces of relaxation, so wherever you go there is the luxury of light, nature, art and movement.”

Simon Mackaness Owner

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enabling us to establish a layered design concept. That is when the vision was born,” Banks recalls. “Once the planning permission was changed, we completed an amazing 64-week build process – construction company Henry Boot did a fantastic job. Of course, there were many hurdles to cross, but the best decision we ever made was to split the build – going from bedrooms to spa development; if we’d tried to do it all at once I don’t think we’d be here right now.”

Banks outlines four major challenges in delivering the build: “First was to deliver the building on time, which we did – and bang on budget. Secondly, we had to coordinate the interior fit-out to blend concepts and character – it’s always fun when the technical meets the creative. The third aspect was staffing – recruiting the requisite number of trained therapists, all local and coming to us principally through Yorkshire College of Beauty. Finally, we had to generate demand, because we had to pay the loan back from day one.”

Crowning glory Hailed as the first of its kind in the UK, Rudding Park Spa and Rooftop Garden features a swim-in/swim-out hydrotherapy infinity pool that spills out over manicured lawns. With a panoramic sauna overlooking the grounds, a herbal bath steam room, Kneipp foot spas, a mosaic-lined steam room with starlight ceiling, ice fountains, experience snail showers and Evo heated loungers add to the offering.

“The power of the internet has really worked for us and the day we switched to our new spa website we went from £500 a day to between £4,000 and £8,000.”

Peter Banks Managing director

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Clockwise from above left: Bespoke units supplied by REM Spa furnish the mani-pedi area; the light and airy indoor pool; a splash of colour enlivens the vibrant and relaxed Horto Café; the Visual Zone is one of the spa’s four Mind and Sense relaxation rooms

Drawing directly from the local natural resources, a borehole tapped into the area’s famous underground waters now brings their therapeutic properties to the spa.

As part of their wellness journey, guests naturally gravitate towards the open-air spa garden, which provides a heated spa bath, a garden sauna cabin, a south-facing sun deck and a work-out platform for fitness classes, all set among swathes of ornamental grasses.

“Key to our vision are experiences that bring the best of the outside in,” says spa director Matthew Mackaness, who oversees a team of 50, including a spa services manager, five receptionists, five spa hosts and spa attendants, a treatment manager, 16 therapists, a retail therapy manager, and gardening, housekeeping, pool and plant maintenance teams.

“The panoramic and garden saunas, hydrotherapy infinity pool and rooftop spa bath all overlook mature gardens with a backdrop of magnolia trees, giant redwoods and an extensive collection of azaleas and rhododendrons, creating the sensation of floating in woodland.

“Equally, a connection inspired by nature weaves through the entire spa, from organic signature treatments and heat experiences infused with seasonal plants and herbs to chef Murray Wilson’s kitchen garden cuisine at our Horto Café.”

Matthew joined the Rudding Park project in 2015 and is

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Spa Rudding Park Spa, UK

Planting the seeds of success

Award-winning garden and landscape designer Matthew Wilson talks to European Spa about the creation of Rudding Park’s rooftop spa garden “Rudding Park’s rooftop spa and garden is a celebration of landscape concepts and intelligent architecture. It is wonderful to see everything come to fruition,” says the author, presenter of Channel 4’s The Landscape Man and panellist on BBC Radio 4’s Matthew Wilson Gardeners’ Question Time.

“We wanted to create something completely different here, integrating fresh perspectives to achieve a sense of always being connected to nature. We obviously had to work with limited soil depth, plus near permanent sun exposure on the rooftop, so we built raised beds from powder-coated steel and selected plants very carefully, spending a good amount of money on over 15,000 trees, shrubs and

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plants that evolve with the seasons.

“We translated the spa’s contemporary interior design with copper, bronze, inky blue and brass colourways. Ornamental grasses and multi-stemmed Amelanchier were included for movement with muted foliage and ethereal cotton textures edged with topiary beech domes, magnificent magnolia trees and an avenue of Field Maple at the front of the spa.

“Simon and Judi Mackaness were resolute that the 150 year-old trees and rhododendron bushes should be protected during the build, which has made all the difference. I believe that plants are integral to wellbeing experiences and the beauty of this particular project comes through existing historic landscaping blending with new planting to create an overwhelming sense of calm in a cosseting space.” www.matthewwilsongardens.com

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relishing being a part of the evolving family business. “I was waiting for the perfect project at the right time, and this is it,” he smiles. “It has been a very steep learning curve but I feel I have suitable assets for the operation.”

Part of his remit was to assist in the selection of design and supplier partners that would ensure the required exquisite finish. “We worked with conceptual architects Enjoy Design and spa consultant Tom Devin to conceive the thermal journey with installations by Helo,” he states. “They all tendered fantastic concepts and the equipment was supplied as part of a contract with Devin Consulting.”

A multi-layered offering

The spa building is an intelligently designed, split-level construction that allows guests to stay connected to the landscape and the horizon despite being located in a cosy courtyard area, across which are four luxury spa bedrooms featuring either a private steam room, sauna or spa bath.

While the rooftop is undoubtedly the star of the show, the spa’s interior delivers equally impressive experiences. Guests and members arrive through separate entrances to the spa reception from where they can access the changing rooms,

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Clockwise from top left: The atmospheric domed steam room lined with mosaic tiles; unique artworks add a sense of fun and identity to the spa; the spacious juniper log sauna; guests can browse the spa’s welcoming retail area

an indoor pool, a juniper log sauna, a bucket shower, a rasul, Retail Therapy – a must visit for a selection of home, travel and gift items – the Hair Studio, offering Kerastase products and colour from L’Oreal, and the Horto Café. All of the spa’s pools, including the rooftop spa bath, were supplied by Helo.

A Jessica nail area with a make-up bar by Mii was supplied

by REM Spa, whose commercial manager, Trevor Lingard, says the collaboration was “an absolute pleasure.”

“By incorporating features from the REM Spa Range our team was able to design a run of bespoke pedicure units for the spa’s high-level clientele,” adds Lingard.

The spa’s ‘feature staircase’ allows access to different individualised experiences, accessed by wristbands allocated according to the package level that has been purchased, such as Spa Day options, Roof Top Spa experiences, spa breaks, couples’ treatments and teenage pamper parties.

Below the rooftop spa garden are 11 treatment rooms, including one VIP double suite complete with a copper

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Spa Rudding Park Spa, UK “We challenged ourselves to create a completely fresh outlook and spent a lot of time developing our immersive Mind and Sense suite of relaxation rooms.”

Matthew Mackaness Spa director

bath for couples’ bath rituals. Guests having a treatment are invited to enhance their journey with a visit to the immersive Mind and Sense sensory zones. “We challenged ourselves to create a completely fresh outlook and spent a great deal of time developing our Mind and Sense suite of relaxation rooms,” says Matthew Mackaness.

“The Visual Zone is a chill-out area where guests can lounge on soft leather seating or swing chairs while watching inspiring video scenes on the ‘mood’ wall,” he continues.

“Our Relax Sleep Zone is a totally silent space for deep peace with beds set under a starry night sky; the Audio Zone offers personal headsets so guests can listen to meditation and sound healing in individual booths; and our Mind Zone is a much more transient space, with a literary wall, mandala colouring therapy and inspiring artworks. This is currently very ‘on-trend’, but Rudding has always been about comfortable contemporary style.”

AN ANCIENT SANSKRIT WORD FOR MOTHER EARTH, ILA IS A BEYOND ORGANIC SKIN AND HEART CARE BRAND WITH A RANGE OF HIGHLY POTENT PRODUCTS AND SPA TREATMENTS WHICH WORK TO CHANNEL THE RAW REMEDIAL POWER OF NATURE.

+44(0)1608 677676 sales@ila-spa.com

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Owner Judi Mackaness worked closely with long-time collaborators Horsley and Feather on the spa interior and there are moments of magnificence as art installations blend beautifully with designer furniture, fine fabrics and iconic pieces to establish a unique design identity.

Vital partnerships Before selecting the spa’s product partners, Matthew Mackaness undertook a total brand evaluation. “It was vital to source professional spa brands with exceptional product quality,” he emphasises. “We’re not relying on brands to sell us and we needed to know which would best service our guests in line with our spa ethos.

“We invited interested parties to present and made considered choices with Elemental Herbology as our core treatment brand, Carita’s results-driven skincare for our fantastic facial offering, ila providing a very holistic approach, and Jennifer Young skincare for patients living with and beyond cancer. We have achieved an all-encompassing collection and guest feedback has been fantastic.”

Louise Riby, managing director of Elemental Herbology, says the brand was proud to be part of the spa concept at Rudding Park. “As soon as we saw the plans we knew this spa journey was going to be very special,’ she confirms. “From the amazing Horto Café to the sun deck among the treetops, it’s clear that guests will have an unforgettable experience.

Furthermore, the concept of the four Mind and Sense Zones is a perfect fit with the Elemental Herbology philosophy.”

Spa Rudding Park Spa, UK

Providing further bespoke contributions are Denise Leicester, founder of ila, and Jennifer Young, creator of the eponymous skincare range, both of whom worked with Matthew Mackaness to tailor their unique abilities.

“We’ve taken an interesting direction with ila to create our personalised pillow mist,” reveals Mackaness. “I sent Denise a bottle of our natural water and she is developing a botanic blend with herbs from our gardens. It’s currently in testing but will ultimately become our unique Signature Sleep Mist – a precious piece of Rudding Park for guests to take home.”

The input of Jennifer Young, who has been commissioned by the UK National Health Service to create a skincare range for cancer patients, is a particular point of pride for Mackaness. “We have already invited patients from the Sir Robert Ogden Macmillan Centre at Harrogate hospital to enjoy treatments, and the nurses will be coming soon,” he says. “I think it’s hugely important to be opening doors and enabling therapists to feel confident in delivering these services. It is important work and empowers therapists to feel fulfilled in their role.”

Young, who works from her clinic at St Thomas’ hospital in London, adds: “This spa is such a tranquil, healing space.

There are no half measures and no compromises – we have worked to ensure that no-one is turned away and that a full spa menu using specialist products can be enjoyed by all.”

Hard hat, soft sell Having reached its projected target of 300 members, Rudding Park Spa already had a 100-strong waiting list at the time of its opening. “We were selling memberships for five months previously and took 500 people on hard-hat tours in hi-vis jackets and steel toe-capped boots – walking around a muddy building site inviting people to buy into our vision,’ says Matthew Mackaness. “It was extraordinary, but we achieved a near 60% take-up rate.

“The spa has been a very much anticipated facility in the area. Harrogate residents know that Rudding Park likes to do

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Above from left: A menu of procedures from Elemental Herbology is performed in the spa’s 11 treatment rooms; the latest luxury loungers await guests in the Relax Sleep Zone

things properly, so I think they were excited to be a part of a first-class facility that was putting the town on the map.”

Despite the local interest, Peter Banks says online marketing has been the main magnet for business since the spa’s opening. “The power of the internet has really worked for us and the day we switched to our new spa website we went from £500 a day to between £4,000 and £8,000.”

Such a rapid surge in uptake has, naturally, resulted in operational challenges that Matthew Mackaness says the Rudding Park team have excelled in meeting. “Experience with new projects shows that once you start utilising a facility everything changes on a daily, sometimes hourly basis,” he says. “Communicating at this rate across teams requires the agility to review procedures and to rapidly respond to process changes. Since our soft launch we’ve analysed pages and pages of feedback, recording everything to discover potential stress points and evolve our offering.”

“The spa is operating as a single business with an ROI of 15 years, although I hope it will be a lot quicker,” adds Peter Banks. “Hotel occupancy has remained good and the spa has increased interest throughout the whole business. Spa enquiries have been off the scale and the phone has been red hot, going from 250 calls a day to 400 calls a day – it’s a nice problem to have.”

Rudding Park Spa +44 (0) 1423 871350 | www.ruddingpark.com Owner: Simon and Judi Mackaness and family Managing director: Peter Banks Spa director: Matthew Mackaness Architect: Enjoy Design Rooftop garden design: Matthew Wilson Investment: £9.5 million Spa size: 4,180sqm Construction: Henry Boot Specialist construction: HACS Group Interior design: Horsley & Feather Sauna specialists: Reefgrove Treatment rooms: 11 New jobs created: 50 Thermal and water experiences: Helo, Devin Consulting Product partners: Elemental Herbology, ila, Carita, Jessica, Mii, Jennifer Young, Molton Brown, L’Oréal Kerastase Treatment beds and loungers: Gharieni Pedicure thrones: REM Spa

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Business Veronica Fisas, Natura Bissé

The art of skincare European Spa heads for Barcelona to meet Natura Bissé CEO Veronica Fisas and find out more about the brand’s vision and new Mindful Touch approach I NT E RV I E W BY S A R A H C A M I L L E R I

P

erched on a hillside close to Barcelona, luxury Spanish skincare brand Natura Bissé’s headquarters is home to an ever-expanding team dedicated to further strengthening its products and a global portfolio of retail and spa partnerships.

Now led by the second generation of the Fisas family, the company still honours the work of founder Ricardo Fisas, who died in 2012. His pursuit of exquisite luxury, delivered with a hi-tech approach, established the DNA which still runs through every new product, treatment and training protocol.

Natura Bissé’s international ascent really began back in 2001, with successful forays from Spain into the US and UK, before gaining distribution into new markets including Russia, the Middle East and South-East Asia.

Further milestones included wowing Hollywood with treatments in the run up to The Oscars. Bringing the glow of healthy skin to the red carpet, has undoubtedly helped the brand build a ‘cult following’. Today the Natura Bissé glow illuminates a number of notable global film and TV events, including the Golden Globes, the Dubai Film Festival, the Monte Carlo Television Festival and the BAFTAS. The brand’s current Catalan base houses its management team, a Center for Research and Development and an on-site manufacturing plant with associated logistics and distribution.

In addition to this is the Ricardo Fisas Natura Bissé Foundation, which finances training and aesthetic care for those undergoing cancer treatment, as well as a number of projects for the elderly, low-income families and children with learning difficulties.

However, the company’s future growth potential means ground has now been broken on a state-of-the-art 13,500sqm, E15 million (£13 million) headquarters in nearby Parc de L’Alba, set for completion late 2018.

Clockwise from top left: A combination of technology and touch with the Mindful Touch spa experience; Natura Bissé manufactures its own products at its base near Barcelona; the brand displays a thirst for innovation; the 3D Collagen Shock is a powerful regenerative facial; the brand’s Spanish style has won admirers worldwide

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if it worked for food, then why not apply this principle to aid the penetration of skin products.

He then undertook extensive research, performing skin tests with burn patients in different hospitals and the results were amazing.

When the company was founded in June 1979, we started out with just five creams, and now we have around 300.

Natura Bissé is a family business with a global outlook. Why is this important?

It’s absolutely essential to maintain brand consistency. When you decide to launch a company internationally you must be very clear about who you are. It is important to spread the same message everywhere in the world and to have a single and unique voice in each market.

We work with over 400 luxury hotel spas and around 2,500 day spas across the world, and all of our spa treatments are designed to transmit exquisite luxury with a hi-tech approach.

“Seeing beauty as a right, not a luxury, will impact the way we all behave and what spa goers will expect from our treatments, services and products.”

Veronica Fisas CEO, Natura Bissé

What makes the company shine in a business sense is its constant thirst for innovation.

Whereas most spa treatments offer ‘respite and escape’ from the digital world, Natura Bissé has fully embraced technology by integrating a virtual reality experience into its latest facial.

Intriguingly, the newly launched Mindful Touch treatment uses a VR headset to fast-track treatment immersion and mindfulness.

We meet CEO Veronica Fisas to find out more about how the brand’s innovations aim to take spa to the next level of exclusive luxury.

How did Natura Bissé begin?

I would say it was the realisation of my father’s dream. Before founding the company in the 1970s he worked with hydrolysed amino acids in foods and came up with the idea of how to cut the protein from amino acids to make food more digestible. His reasoning was that

What makes Natura Bissé’s offer unique?

We are not a brand that is locked away in hidden laboratories, out of sight from customers.

We have direct contact with our clients through our spas and treatment rooms every single day.

We are, first and foremost, professional aestheticians and we perform seven million facial treatments a year, which creates an intimate relationship through which we listen to our customers’ concerns and respond with transformative, tailored skincare products.

We are constantly researching to find the best active ingredients and technology to create effective formulations for specific concerns. We look at the latest innovations in other industries, such as nutrition or medical-aesthetics, for developments applicable to our products. It’s important to keep an open-mind because you never know where your ‘eureka’ moment will come from.

How have you seen spa demand change?

Change is a constant in the spa industry, but in the last ten years we have seen a major evolution and at a faster pace. We now need to consider very different spa customers. For

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Business Veronica Fisas, Natura Bissé

Clockwise from top left: Natura Bissé is owned and run by the Fisas family; the brand’s Diamond Experience Rose Massage; the new Inhibit High Definition products and treatment set for launch this September; a Citrus Vita Essence antioxidant facial; the hi-tech Diamond Life Infusion

example, the needs and desires of Millennials are very different compared with the ageing process affecting baby-boomers.

Furthermore, the democratisation of beauty is prompting a huge shift. Seeing beauty as a right, not a luxury, will impact the way we all behave and what spa goers will expect from our treatments, services and products.

What other key trends are you following?

Technology is the engine that is fast-tracking this evolution. The ‘selfie-effect’ has certainly crafted a new wave of demand, as has the exciting number of new communication opportunities for interacting with spa guests.

Emerging technology also continues to impact on our wellbeing through new health tracking devices and meditation apps. However, conversely, spas can play a proactive role in helping to manage these advances, by offering digital detox programmes and improving posture and circadian rhythm alteration.

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To my mind, the most important trend is the fact that people are starting to see skincare as a health issue, not a beauty issue. Our skin is our body’s largest and fastest-growing organ and the goal will be to maintain its state of health.

How does Natura Bissé work to improve spa training and treatments?

We are constantly innovating to meet the needs of a very demanding customer. Our protocols allow the client to see Natura Bissé as an unbeatable skin expert. We don’t just create formulas in the laboratory, we know the skin and understand the power of touch.

Our goal is to provide exceptional skincare knowledge to our customers and partners. We train our aestheticians to be experts; efficient, motivated and committed to what they do.

They must learn our application techniques, all the specific steps of our procedures, how to combine products for maximum results, and how to recognise the individual needs of skin.

What are you most excited about now?

Natura Bissé has just been named Forbes Travel Guide’s Exclusive Official Skincare

Brand due to our unique business model and the exceptional quality of our products and experiences. This is the first time a beauty brand has been trained to Forbes’ demanding standards and awarded its ‘in partnership with’ seal. It’s a significant achievement for us and will help us boost the quality we strive to offer.

What new developments are you working on?

For some time, we have recognised the deep connection between beauty and wellness as a major driver for the industry, and this is coming true in ways we had never imagined. In response to this we recently launched ‘The Mindful Touch: your mindfulness Spa experience’ – a journey that combines the power of touch, virtual reality and mindfulness, to help guests connect with themselves, their treatment and their skin on a whole new level.

During the treatment, a virtual reality headset is worn and a pre-treatment sequence has been designed to relax the client and reinforce the connection with their therapist, thereby deepening the effectiveness of the procedure.

We are also excited about new openings in some of the most prestigious spas around the

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Business Veronica Fisas, Natura Bissé The power of touch Patricia Fisas, senior vice-president of research and innovation (below right), tells us more about how The Ricardo Fisas Natura Bissé Foundation supports people living with cancer

“Giving back to society is something my father firmly believed in and always encouraged. As skincare is so important to us and we have so many female customers, oncology aesthetics was a natural way for us to give back – to take care of women when they need it most.

“My parents established this non-profit organisation in 2008 and today Natura Bissé donates 0.7% of its revenue as well as helping to finance projects that ensure the wellbeing of others in need.

“Our main project is the Oncological Aesthetics Program, developed in conjunction with medical professionals. It is a complete

world, such as the Iridium Spa at The St. Regis Maldives Vommuli Resort; the magnificent Shibui Spa at The Greenwich hotel in New York, and the excellent 43 Spa of the Hotel Arts in our hometown of Barcelona.

How can spas make the most of retail?

There are some key negatives that can really affect your retail performance, but with some vision and help from experienced retailers, these can be overcome. For example, don’t think that just because you have created a great spa or retail area you will achieve great sales. This is not a sine-qua-non condition. You have to acknowledge this as a critical challenge from day one of planning out your spa and carefully orchestrate the flow and space that will be dedicated to create a more emotional bond for the shopping experience. Also, try to include e-commerce in your spa to give customers the opportunity to buy products.

Tell us more about your new headquarters?

Construction of our new base is one of our biggest strategic initiatives for the next few years. Every corner of the building will reflect

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programme that provides free individual beauty services for those undergoing oncological treatments in hospitals and patient associations.

“Using our own products, but with different, thoroughly tested protocols, we have performed over 4,000 complimentary treatments in Spanish hospitals with amazing results. The scheme also includes training courses so aestheticians can spread the word and professionalise oncological aesthetics in the sector.

“In 2013, we also launched Project Difference, through which we provide 360˚ support for children with learning difficulties – primarily dyslexia, dyscalculia and ADHD.”

our creative and entrepreneurial spirit.

One of our challenges is to foster the connection between people from different teams, so the new building has multiple open spaces, transparent meeting rooms as well as large terraces on all floors. Designed by TDB Arquitectura and set over five floors it’s a sustainable building, which will have solar panels, LED lights, a water recovery system and plenty of natural light.

that still retains the charm of the past, I find my dose of peace to disconnect from the hectic pace of day-to-day living.

What product innovations are in the pipeline?

This September we launch our new Inhibit High Definition Treatment. We have created two next-generation products; a serum made with 71% of the most advanced anti-ageing active ingredients, and an exclusive set of patches with micro-needles that fill and relax wrinkles and fine lines. This is an ultra-effective and groundbreaking duo aimed at being the most serious alternative to medi-aesthetic procedures. We are really excited about it.

If you could tell your younger self something, what would it be?

Look – and think – more outside the box: not so much within our industry, but concerning everything that happens outside.

On a personal level, how do you relax?

Whenever I can, I escape to the beautiful Costa Brava with my family. There, in a seaside village

What advice would you like to share with anyone starting out in the industry?

Keep in mind that spa customers are investing their time and the biggest difference you can have from any other spa is the level of service you offer.

When are you at your happiest?

I love our family moments and I love feeling that I have control over how I manage my time. I believe in a healthy lifestyle, in taking care of oneself, in the joie de vivre, in a natural, authentic and honest way of living. I guess it’s part of my Mediterranean DNA. www.naturabisse.com

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Stimulate, revitalise and moisturise your skin this Summer with our collection of organic seaweed bodycare.

An award winning skincare range blending hand-harvested Scottish seaweed along with pure Hebridean water, renowned for being one of the the cleanest water sources in the world.

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Editor’s choice

Caudalie celebrates Beauty Elixir with new facial and celebrity partner Actress Rosie Huntington-Whiteley becomes hero product’s ambassador as part of

skincare brand’s 20-year landmark

To celebrate the 20th anniversary of its Beauty Elixir, Caudalie has developed a new Beauty Elixir Facial and named actress Rosie Huntington-Whiteley (pictured) as an ambassador for its hero product.

Based on a historical recipe for the ‘elixir of youth’ prepared for Queen Isabelle of Hungary in the 16th century, the Beauty Elixir blend is now available in a limited-edition bottle, stamped with a gold metal vine and topped by a gold cap.

As ever, it offers a heady mix of benzoin and myrrh, entwined with softening orange blossom, grape and damask rose for a radiant complexion, as well as astringent rosemary and the stimulating essences of lemon balm and mint.

“Our new treatment, The Beauty Elixir Facial, boosts micro-circulation and restores a healthy, radiant glow to the complexion,” says Jean-Christophe Samyn, Caudalie’s UK country manager.

“20 years ago, Caudalie co-founder Mathilde Thomas created Beauty Elixir and to celebrate this we are delighted to announce our Beauty Elixir Ambassador; one of Caudalie’s biggest fans, Rosie Huntington-Whiteley, who says she adores Beauty Elixir for its refreshing, toning properties and values its calming scent on long shoots and busy days.” www.caudalie.com

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The new Elixir Facial starts with Caudalie’s signature cleansing ritual that includes the use of its Make-up Removing Cleansing Oil. The skin is then gently exfoliated in preparation for a relaxing Beauty Elixir massage.

A combination of gentle misting and subtle pressure boosts micro-circulation from the face to the décolletage for an instant healthy glow effect. Application of a Glycolic Peel Mask, covered with cool patches soaked in Beauty Elixir, enhances the skin’s radiance and multiplies the effects of the treatment.

A subsequent skincare programme is then tailored to the needs of each client.

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Menu New products & therapies

Treatment focus

Super-hydration Promising to hydrate and nourish the skin while improving elasticity and luminosity, [comfort zone] has launched its Hydramemory Treatment with a professional and retail range for the spa.

Improving hydration with a multi-layered approach, the products are also designed to strengthen the barrier function to maintain optimal skin health.

The retail range incudes: Essence, a concentrated hydrating lotion; Serum, a 24-hour skin-hydrating booster; Cream Gel, a 24-hour double hydration product for morning and night; Cream, designed to produce comforting texture on the skin; Mask, offering immediate hydration and comfort; and Eye Gel, a refreshing eye treatment.

The Hydramemory professional facial provides a deeply hydrating, antioxidant treatment for face, neck and décolletage and includes an express 30-minute option. www.comfortzone.ie

Thalgo Silicium Marin Super Lift Facial To combat the signs of ageing for women aged over 45, Thalgo’s Silicium Marin Super Lift Facial aims to address loss of firmness, dehydration and pronounced wrinkles in a relaxing treatment that is both cocooning and rejuvenating.

The facial commences with a Thalgo cleansing that is customised to each client’s skin type. Intense exfoliation follows to smooth the skin and provide optimal penetration of the marine ingredients.

An expert anti-ageing massage lifts the facial features, before a super-lifting mask is applied to fill deeper wrinkles while contouring the face and smoothing the neck. The treatment promises instant results by boosting radiance, reducing lines and wrinkles and firming the skin. www.thalgo.co.uk

Emergency rescue for the skin

Spa-at-home Organic skincare experts at Voya have created a capsule collection of hero products to make it easy to spa at home.

The limited-edition Home Spa Collection contains the multi-award winning organic body oil, Mindful Moments. Formulated with evening primrose and argan oil plus lavender and rosemary, it works to boost the mood in an instant.

Voya’s Travel Candle combines zesty mandarin and aromatic clove in soy wax to create an ambient setting, while its invigorating Spearmint & Rosemary Seaweed Soap Bar cleanses and hydrates the skin.

This trio of seaweed-inspired products makes it simple for clients to continue their spa experience at home, nourishing the skin and rejuvenating their mood. www.voya.ie

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Clarins has developed three new masks that offer targeted solutions for the skin.

Plant extracts, multi-sensorial textures and all of Clarins laboratory expertise has been concentrated into a new trio to provide radiant, clearer and softer skin.

SOS Hydra has a cooling effect on the skin and gives a refreshing boost of hydration with organic leaf extract.

It features hyaluronic acid to help maintain water levels and provide a plumping effect.

SOS Pure is a clay-based rebalancing mask to combat oily skin, with organic Alpine willow herb extract to limit shine and white, and green clay to absorb impurities, smoothe skin and boost radiance.

Finally, SOS Comfort is a nourishing balm mask that contains mild mango butter to nourish and soften, with fatty acid-rich mango oil to fight dehydration. www.clarins.co.uk

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Igniting retail

Colour my world Jessica’s Prime collection of bold and bright primary nail colours for high summer can be mixed and matched on fingers and toes to stunning effect.

The collection includes: Yellow, a sunflower shade; Orange, a scarlet infused tangerine; Magenta, a bright fuschia; Purple, as bold as they come; and Blue, with hues of cobalt.

“It’s time to embrace colour and accelerate your nail style,” says Jessica Vartoughian, founder and CEO of Jessica. “Our Prime range has the foundations to build the most imaginative styles, so go out and see what colourful creations are possible.” www.gerrardinternational.com

The beauty of facial oils Now seen as an essential step in the facial skincare regime, the demand for facial oils is booming. We examine this new retailing opportunity for spas Facial oils were once the preserve of aromatherapy-led beauty brands and had limited appeal in the wider skincare market. Fast-forward to 2017 and the market is booming, with prestige face oils valued at £4 million in 2016 according to The NPD Group.

Growth in the sector is robust with sales growing 12% from January to May 2017 compared to the same period in 2016. This emerging subsector presents exciting new retail opportunities for spa, so we present three new facial oil launches.

Natural Spa Factory 100 Percent Oil Collection Multi-functional, natural and botanical, the range nourishes and moisturises with individual blends including: Organic Baobab, Passion Flower Seed, Organic Rosehip, Organic Apricot and Golden Jojoba. www.naturalspafactory.com

Journey of discovery

Decléor has curated two travel kits that are ideal for any holiday-maker or business woman. All under 50ml and perfect for cabin baggage, the sets contain hero products from the Decléor range.

The Aroma Glow Discovery Kit includes Cleansing Mousse, Aromessence Neroli Amara, Aurabsolu Glow Cream for the face, and for the body, 1000 Grains and Body Milk.

Alternatively, the Aroma Hydration Discovery Kit includes Aroma Cleanse Essential Cleansing Milk and Aroma Cleanse Essential Tonifying Lotion, Aromessence Neroli Amara, Hydra Floral Light Cream, and Phytopeel Smooth Exfoliating Cream. www.decleor.co.uk

Bodhi & Birch Desert Rose Facial Oil

Body reawakening: Decleor launches Aroma Blend Super-moisturising mask Biologique Recherche’s Masque Visolastine + is a super-hydrating face mask that aims to strengthen the skin’s barrier, restore the hydrolipidic film, protect against dehydration and reduce trans-epidermal water loss.

Hydrating ingredients include: plant-based polysaccharides, natural moisturising sugar complex, hyaluronic acid and rhizobium complex.

The skin is cocooned and comforted with vitamin E, macadamia nut oil and cotton oil. www.biologiquerecherche.com

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An organic blend of argan, rose, prickly pear and starflower oils feeds the skin with vitamins A and E plus omegas 3, 6 and 9. Refining, comforting and cellular-boosting, its signature note is Bulgarian Damask Rose Otto. www.bodhiandbirch.com

Kerstin Florian Facial Oils Formulated with sea buckthorn, argan, jojoba and meadowfoam seed oils to nourish and replenish the skin. The range includes: Rejuvenating Anti-Stress, Rehydrating Neroli and Clarifying Lavender. www.kerstinflorian.co.uk

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Menu New products & therapies

Wellbeing on the go Neom Organics has compiled two travel collections to enhance the wellbeing journey for people on the move. The kits include powerful therapeutic essential oil blends to keep the skin feeling nourished and hydrated, whilst boosting mood, relieving stress and aiding sleep.

The Holiday Heroes set contains handy travel-size versions of Nourish, Breath & Calm Hand Balm, Energy Burst On The Go Mist, Great Day Body Scrub, Great Day Bath and Shower Wash and Lotion and Perfect Night’s Sleep Pillow Mist.

The Wellbeing Discovery Kit offers a Great Day Body Scrub, Nourish Breathe and Energise Hand Balm, Real Luxury Body and Hand Wash and Lotion and Perfect Night’s Sleep Pillow Mist. www.neomorganics.com

Elemis puts the sea in success Elemis’s new Pro-Collagen Marine Oil is formulated with a trio of seaweeds chosen to hydrate and visibly reduce the appearance of fine lines and wrinkles, delivering immediate and long-term results.

‘Roaring water kelp’ hand-harvested from the west coast of Ireland intensely nourishes with its essential minerals, vitamins and omega oils; ‘Golden seaweed’, sourced from Brittany, helps to protect skin against external aggressors; and padina pavonica, a brown algae, improves suppleness, firmness and elasticity.

Also included are cold-pressed white poppy seed oil to nourish and plump, and Abyssinian seed oil to help smooth the skin.

Noella Gabriel “The protecting elements of seaweed meet a natural blend of nine essential oils, ensuring an unforgettable sensorial experience every day,” says Noella Gabriel, co-founder and creator of Elemis Therapies. “The story behind the ingredients in the oil are worthy of a novel themselves and we are incredibly proud to work with such passionate members of the marine community.” www.elemis.com

Vitamin infusion

Designed to soothe, comfort and protect the skin, Natura Bissé has created C+C Vitamin Summer Lotion. A refreshing lotion boosted with vitamins C and E, and pure aloe vera, it hydrates, repairs and soothes the face and body, while also extending a tan.

The lotion protects the skin from free-radical damage with its antioxidant-rich formula.

Vitamin C increases collagen production and protects cellular DNA while repairing skin, and Vitamin E and bitter orange extract offer powerful hydrating and anti-inflammatory properties.

Aloe vera is a calming addition renowned for its soothing and repairing effects on the skin. www.naturabisse.com

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Night delight CND blurs the boundaries between night and day with its new autumn collection, Nightspell. Available in Shellac, the 14-day nail colour and Vinylux weekly polish, the range features sultry shades from azure emerald, deep purple through to mystical mauve, grey and magenta.

The colours boast a range of hypnotic effects including unique finishes and multi-dimensional textures.

“This season revolves around spellbinding beauty with a dark and seductive edge,” says Jan Arnold, CND co-founder and style director. “A medium-length, dagger-shaped nail grounded in mercurial hues represents a woman’s talisman in that moment. It’s all about sophistication and refinement – nail styles framed in liquid mercury or antique gold showcase a plethora of textures with magnifying spines to illuminate dimension.” www.sweetsquared.com

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Keep it clean

REN has harnessed the power of Atlantic kelp to fight fatigue, stress and pollution in its new bodycare collection.

Six products in the Atlantic Kelp & Magnesium range are formulated with this particular kelp, which is said to be an excellent source of magnesium and antioxidants to help cells detoxify, in turn revitalising and re-energising the skin.

REN’s line includes Body Wash, for cleansing and toning; Anti-Fatigue Body Cream, enriched with micro-algae to tone and firm; Energising Hand Wash, to clean and invigorate; Hand Lotion, to nourish and smooth; Exfoliating Body Scrub, to renew, smooth and perfect and Bath Oil, to detox and relax.

Saving skin from ‘screen burn’

How to combat the negative effects that computers have on skin

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Treatment focus

Dr Murad, founder of Murad Skincare, is on a mission to educate consumers about the damaging effects blue light from computers and digital devices can have on the condition of the skin. Cutting down on screen time, protecting the skin with SPF and using specific skincare ingredients can help, he tells European Spa. What is blue light?

Blue light has a wavelength of 380-500nm; making it one of the shortest, highest-energy wavelengths and it Dr Murad penetrates skin more deeply than UVB and UVA rays.

It comes naturally from the sun, but also from digital screens such as TVs, computers, laptops, smart phones and tablets, electronic devices, as well as fluorescent and LED lighting.

What impact does blue light have on the skin?

Excessive blue light accelerates the oxidation process, stimulating the keratinocytes and acting on melatonin to cause hyperpigmentation. Its oxidative effects cause inflammation and damage the skin barrier, making it more prone to the signs of ageing.

Also, blue light causes uneven skin tone, dullness and fine lines and wrinkles. This light penetrates skin more deeply than UVA and UVB rays.

We believe that four days in front of the computer is equivalent to about half an hour in the midday sun.

How can we protect our skin?

If the damage is the same as with sun, then we should be using mineral-based SPF 50 sun protection formulated with ingredients like zinc oxide and titanium oxide. A product such as Murad’s City Skin Age Defense Broad Spectrum SPF 50 will help protect skin and the City Skin Overnight Detox Moisturizer will help reduce damage (both pictured).

Lutein works very well in protecting the skin. It is a form of a vitamin A, a potent antioxidant vitamin that protects skin from blue light damage. It also creates a barrier on the skin protecting against pollutants like carbon particles, heavy metals and chemical pollutants. www.murad.co.uk

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Peel and reveal Carita has added to its Progressif Néomorphose with the launch of a new peel and mask that work in synergy to create a two-step protocol at home.

The brand’s Fundamental Resurfacing Essence is inspired by the popular in-spa Néomorphose peeling serum and works to refine the skin, while tackling dark spots. Providing professional results at home, daily application followed by a moisturiser and SPF is recommended.

The Fundamental Resurfacing Mask is a high-performance product with an icy texture to plump the skin, which instantly clarifyies, tones and hydrates. It contains Hydrovance, which is an effective yet gentle skin-refining ingredient, said to be equivalent to using 70% glycolic acid. Apply once a week, ideally after using the Fundamental Resurfacing Essence, for boosted peeling effects. www.carita.co.uk

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Treatment focus

Heaven scent Anne Semonin develops signature facials with CACI Quantum in Greece Anne Semonin has developed two signature lifting, toning and anti-ageing facials using the award-winning CACI Quantum ‘Non Surgical Facial Toning & Body Sculpting System’ at the Porto Sani Spa Suite in Greece.

The Quantum machine boasts 70 pre-programmed modes and 24 separate body-toning pad outlets to provide lifting, firming, contouring and toning treatments for face and body.

Combining this hi-tech system with the potent skincare range, the spa has introduced Anne Semonin with CACI Signature Non-Surgical Facial Toning, a 60-minute facial incorporating face, neck and décolletage.

This will help define facial contours and stimulate the production of collagen and elastin for a radiant, youthful appearance. Furthermore, it will boost hydration for a plumped-up effect.

In addition to this, Anne Semonin with CACI Deluxe Non-Surgical Facial Toning is a 75-minute treatment that promises more intense lifting results utilising the Anne Semonin ‘super active’ range with cryotherapy.

“We are delighted that our award-winning CACI Quantum treatments are now available at the prestigious Anne Semonin-branded Porto Sani Spa Suite, Halkidiki, Greece,” says Dean Nathanson, managing director of CACI International.

“The CACI anti-ageing facials are fast becoming a must-have spa choice for the international jet set,” he adds.

Aromatherapy Associates has launched a limited-edition debut Eau De Parfum, in memory of the brand’s late co-founder, Geraldine Howard.

Formulated by Howard herself, this invigorating blend was inspired by her vision of ‘a piano concerto filling a garden’. It features 28 pure essential oils hand-blended to inspire confidence with its uplifting aroma.

The fragrance includes reviving Italian bergamot, comforting Turkish rose and a heart of grounding sandalwood with French cassis.

The packaging design reflects a leafy garden with layered botanical illustrations, representing each essential oil featured in the fragrance. www.aromatherapyassociates.com

www.annesemonin.com www.caci-international.co.uk

Doctor, doctor

Doctor Babor has launched two products in its Hydro Cellular range promising 24-hour hydration and fewer lines.

Hyaluron Cream and Hyaluron Infusion serum both benefit from the new Hype Complex, which contains low, medium and high molecular weight hyaluronic acid. This reduces trans-epidermal moisture loss and supplies an intense boost of moisture to the skin.

The complex is boosted with peptides that stimulate the natural production of hyaluronic acid in the skin as well as the formation of the collagen-binding proteins.

Used together, the products boost moisture levels, improve elasticity and leave the skin glowing with radiance.

Targeted skin support

Phytomer’s Resubstance Skin Resilience Rich Cream is a firming cream that refines the skin, restoring density and smoothing wrinkles and fine lines.

Targeting women over the age of 50, Resubstance includes a concentrate of brown algae that restores substance to the skin tissues to densify the skin, as well as a marine-origin Corneogel to fill surface wrinkles on the stratum corneum.

“Thanks to Resubstance, Phytomer brings to mature skin all the elements it needs,” says Mathilde Gedouin-Lagarde, marketing and communication director at Phytomer. “All the replenishing powers of active ingredients from the sea are blended into a generous nourishing cream. The skin regains more substance and feels comfortable again.” www.phytomer.com

www.babor.de

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spring / summer 2017

LESS IS NORSE —

one of 12 new shades available in GelColor, Infinite Shine, and Nail Lacquer OPIUK.com • 01923 240010 • #OPIICELAND

Menu New products & therapies

Total defence

Temple Spa has launched Life Defence, a daily skin hydrator that defends against environmental aggressors and pollution.

The feather-light moisturiser contains a broad-spectrum SPF 25 to help protect against UVA and UVB damage, plus an antioxidant complex that creates a barrier against skin-ageing free radicals, pollution, wind, central heating, air con and daily stress.

The formula incudes rocket extract, rich in isothiocyanates to help counter the effects of free radicals; vitamin E, an antioxidant to protect cells from pollution damage; and hyaluronic acid, which hydrates and restores the moisture balance of the skin. www.templespa.com

Fire and ice

Taking inspiration from the varied landscape of volcanoes, geysers, hot springs, lava fields and glaciers in the ‘land of the Northern Lights’, OPI has launched its Iceland Collection. Shades ranging from chocolate brown, khaki, dark and blue-grey through to orange, wine and shimmering mauve, pay homage to the volcanic history of the land.

Available in classic Nail Lacquer, Infinite Shine and GelColor formulas, the 12 colours feature typically tongue-in-cheek names like Icelanded a Bottle of OPI, That’s What Friends are Thor, I’ll Have a Gin and Tectonic and Less is Norse. www.opiuk.com

Treatment focus

Dermalogica launches ProSkin Facials Naturally radiant

Adding to its Radiance & Vitality collection, Elemental Herbology has launched Nutrition Infusion. Packed with nourishing botanicals, these hydrating sheet face masks are rich in vitamins and actives which work to instantly transform tired and dull complexions while improving the skin’s barrier against environmental damage.

Available in sachets of four, each mask is formulated with kombuchka which plumps the skin, enhancing smoothness and radiance; niacinamide, rich in vitamin B3 complex to improve the skin’s barrier function; and aloe vera to heal and rejuvenate. The masks are made from tencel, a very fine fibre which is breathable, absorbent and biodegradable.

Dermalogica has added two new facials to its treatment menu that can be personalised and customised to each client, empowering therapists to utilise their knowledge and skill base during the consultation ProSkin 30 offers maximum results in an express treatment that can be performed in a social or open environment. Carried out while the guest is fully clothed, the treatment offers the choice of one core modality offering either: deep cleansing, extraction, exfoliation, masque or galvanic, microcurrent or ultrasonic technology.

ProSkin 60 is a bespoke 60-minute facial customised by Dermalogica skin therapists in a private room for total luxury. The therapist custom-designs the treatment with the appropriate mix of double cleanse, extraction, exfoliation, masque, LED, aromatherapy massage, touch therapy and machine-based technology. www.dermalogica.co.uk

www.elementalherbology.com

In every issue, European Spa showcases the best new product and treatment launches.

Contact Menu editor Mark Smith on +44 (0) 115 950 4748 or email mark.smith@spapublishing.com

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Business Forum HOTel&SPA 2017 1

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Bridges to new business European Spa reports from the tenth Forum HOTel&SPA at Four Seasons Hotel George V in Paris

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romising to explore ‘Bridges for Wellness’ within the global hospitality sector, the tenth annual Forum HOTel&SPA, held in June, welcomed 165 delegates from as far afield as Italy, the US and Kazakhstan to the sumptuous Four Seasons Hotel George V in the heart of Paris.

Organised by Vladi Kovanic, a wide range of spa and wellness-related topics were covered and first to the stage were two guests of honour.

Delphine Guillebault, CEO of Microbia Environment, explained how her France-based biotech company offers added value to spas and resorts by monitoring their water quality so that guests benefit from added peace of mind while they bathe, exercise or enjoy thermal waters.

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Next up, Joshua Luckow, former director of operations at the iconic US wellness pioneer Canyon Ranch, described how the ‘consciousness’ of consumers and staff within the global wellness industry has increased.

He said this called for a more evolved style of leadership that looks ‘beyond the horizon’ to forsee the challenges of tomorrow.

Design and authenticity Next to the stage was spa change-maker Motti Essakow of Rythms by Design, whose fascinating presentation on wellness within design touched on biophilia and how wellbeing can be measured within the hospitality sector.

Patrizia Bortolin, former spa director of Vair

Spa at Italy’s Borgo Egnazia, then referred to the spa experience as being an embodiment of “a poetic, magic and joyful approach to life” with “beauty, harmony and authenticity” at its heart.

Enthusing that spa treatments should be like “a beautifully designed Italian dress, embodying design, pleasure and uniqueness”, Bortolin said that the pure intentions of Vair Spa’s “incredible healers” enable them to facilitate fundamental life changes in their guests.

Beata Aleksandrowicz of Pure Massage Spa Training followed with a presentation that questioned the preparedness of therapists to provide wellness. Explaining that massage is “a profound tool that changes client’s lives”, Aleksandrowicz said the foundations of every

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Business Forum HOTel&SPA 2017 4

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1. F orum HOTel&SPA organiser Vladi Kovanic 2. The Diamond awards that were presented to four deserving winners 3. Attendees enjoy one of the breakout networking sessions 4. From left, consultant Danielle Rouault, European Spa’s editor Sarah Camilleri and Isabelle Charrier, editor of Sense of Wellness 5. Thermal session moderator Jean Guy de Gabriac of Tip Touch International 6. From left, the European Spas Association’s Thierry Dubois, Dr Nicola Fortunati of Italian Hospitality Collection and Dr Eduard Bláha from Luhacovice Thermes 7. The Diamond award winners proudly hold their certificates flanked by their presenters 7

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spa are built on human experience and that therapists are invaluable to its success as they are the hands, soul and mind of the operation.

Evolution of thermalism and thalasso Moderated by Tip-Touch International CEO Jean Guy de Gabriac, a panel of experts then discussed approaches to preventative care and how modern thermal destinations can enhance wellbeing.

Dr Eduard Bláha from Luhacovice Thermes in the Czech Republic; Italy’s Dr Nicola Fortunati, CEO of IHC; and Thierry Dubois, chairman of the European Spas Association looked at how the dynamic mineral springs and thermal industry, with more than 1,400 properties in Europe alone, can continue to evolve its role in spa and wellbeing.

This was a particularly relevant question in the light of Dr Fortunati’s assertion that the average age of thermal resort guests is decreasing, from around 70 years-old in the 1980s to 40 years-old in 2010 and onwards.

After a networking break, a second panel

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assembled to examine the evolution of thalassotherapy in France and how that country’s facilities can provide a bridge between curative spas and enduring wellness.

The panel featured three trailblazing operators, including Martial Denêtre from Thalasso Carnac & Spa Resort, Serge Raulic, CEO of Thermes Marins de Saint-Malo, and Bart Van Cauwelaert from Sofitel Quiberon.

The trio traced the roots of thalassotherapy – namely, the use of marine water, algae and seaweed to revitalise guests – back to the 18th century, with Denêtre concluding that the consistency of approach was “everything” to a successful thalasso operation.

Wellness within hospitality Looking to the future, Sammy Gharieni, CEO and founder of luxury treatment bed manufacturer Gharieni Group, delivered a presentation that summarised some of the most exciting wellness technologies currently on offer. Highlighting innovations from guided meditation and RFID chip implementation

Diamonds of the industry In a short ceremony at the end of the event, the Black and Blue Diamond Awards respectively acknowledged the best spa manager and the most dynamic thalasso personality of the year (pictured above).

With thalassotherapy forming a central part of the agenda at this year’s event, the Blue Diamond was awarded to Jean-Luc Pleuvry of Thalazur Spa & Thalassotherapy in Normandy, France.

The Black Diamond Award for the Best European Spa of the Year was won by Zoé Douglas, spa manager of the UK’s Dormy House Hotel & Spa, who said she was “proud and humbled” to receive the accolade.

Sven Huckenbeck, now at Austria’s Bio-Hotel Stanglwirt, won the Pink Diamond Award for his previous work as head of spa at the Wald & Schlosshotel Friedrichsruhe in Zweiflingen, Germany. France’s Julie Mauro, spa manager at the Hotel Domaine de Manville in France, and Séverine Philippin, general manager at Les Thermes de Spa in Belgium each took White Diamond Awards.

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Business Forum HOTel&SPA 2017

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to zero gravity workouts and IDFIT smart shoes with sensors embedded in the outsole, Gharieni asserted that it could only be a matter of time before spas replace therapists with technologically-assisted treatments using Automated Spa Services, which already exist in the US. Shifting the emphasis very much back to the human touch, Julie Bach, CEO of Wellness for Cancer, and Cosmetic Executive Women’s Marie-Paule Le Blanc, then spoke eloquently and powerfully about different wellness approaches for the treatment of cancer patients.

Sharing the sobering 2014 World Cancer Report statistic that 48% of all cancers are diagnosed in patients between the ages of 40 and 60, Bach explained that Wellness for Cancer aims to bridge the “big disconnect” between what spas are promising cancer sufferers and what they’re actually delivering.

Le Blanc then spoke about the impact of ‘socio-beauty therapists’ in France. In 2016, some of 31 of these specialist staff performed more than 30,000 treatments at 29 hospitals using protocols carefully designed to help combat aesthetic changes due to cancer.

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Spa and wellbeing Examining the strategic value of spas, Pierre-Louis Delapalme, CEO of professional product house Biologique Recherche, focused on some key factors for integrating a spa or thalassotherapy centre into an existing business.

He concluded that every element of a spa and its services should be as personalised as possible.

A networking break was followed by a video from Philippe Bruny, CEO of French brand Intraceuticals, before Jean-Marie Adrien, CEO of Motion Waves explained how his company has worked with Gharieni to create a totally new massage experience using ‘pre-sounds’ before some massage movements to amplify and enhance different elements of the treatment.

Andrew Gibson, vice-president of wellbeing for AccorHotels’ Luxury Brands, and Roger Allen, CEO of Resources for Leisure Assets, reunited for a second year as presenters to provoke a lively discussion centred on the evolution of wellness in hospitality.

On the difference between wellness and, more specifically, spas in hotels, Gibson said wellness was a ‘far bigger spectrum’ than spas, including any journey that led to wellbeing, be

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it air quality, nutrition, treatments or fitness.

“Wellness is a tidal wave that is coming towards the hospitality sector,” he added.

Allen’s final takeaway for spa developers was succinct: “Anyone considering building a wellness offering should get absolute clarity on what the wellness concept is. Consider also that anything you decide upon now won’t be built for two to three years, so think of a future wellness concept.”

The event finished with a fashion show from RKF Luxury Linen before organiser Vladi Kovanic was thanked for her pivotal role in organising a decade of Forum events. Looking forward to the 11th Forum HOTel&SPA, set to take place in June 2018, Kovanic said attendees could look forward to an event full of “new ideas, opportunities and synergies”. www.forumhotspa.com 1. AccorHotels’ Andrew Gibson, Sammy Gharieni, CEW member Marie-Paule Le Blanc and Wellness for Cancer’s Julie Bach 2. Martial Denêtre of Thalasso Carnac & Spa Resort, Serge Raulic of Thermes Marins de Saint-Malo and Sofitel Quiberon’s Bart Van Cauwelaert with Isabelle Charrier 3. A champagne reception brought the event to a close 4. Beata Aleksandrowicz of Pure Massage 5. Roger Allen of RLA with Andrew Gibson

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PROFOUND POWERS OF H E A L I N G & R E S T O R AT I O N S E AW E E D T R E AT M E N T S | W E L L B E I N G | S U S TA I N A B I L I T Y | O R G A N I C S K I N C A R E

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W H AT W E O F F E R : • • • • •

Outstanding On-Site Training Flexible and Bespoke Treatment Menus Marketing and PR Support Business Development Courses Hotel Amenities

Spas The Ned, London UK

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Spas The Ned, London UK

Left: Located in a Grade I-listed former Midland Bank building, The Ned’s 3,000sqm spa, including its Cheeky nail bar, retains and adds to the grandeur of its location to provide guests from the city and beyond a sublime, subterranean spa journey

In the heart of the City With three floors of The Ned dedicated to spa and fitness, Soho House & Co’s latest project is bringing wellness to a new audience in the financial powerhouse of London

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R E P OR T BY M A R K S MITH

oho House & Co. has established an international reputation for high-end hospitality since opening its first spa in the UK at Babington House, Somerset, in 1998. Now with 18 properties across Europe and North America, the business has grown from a ground-breaking private members club to become a multi-brand phenomenon with restaurants, cinemas, workspaces, spas and bedrooms.

Its latest venture, The Ned, a collaboration with New York’s Sydell Group, is one of the largest openings of its kind in London this year. The 252-room hotel and members club, built at a cost of around £200 million, is the triumphant culmination of six years’ planning and development.

Dating back to the 1920s, the building was created by star architect of the day, Sir Edwin ‘Ned’ Lutyens. Operating most of its life as financial premises, the structure has lain dormant since 2007 when the Midland Bank vacated the site. The redevelopment of this iconic space has retained the glamour of a bygone age and remains faithful to the heritage of the building while adding modern touches in which to stage some of the best dining, spa, leisure, wellness and hotel accommodation that the City of London has to offer.

Indeed, the choice of location for this project initially raised a few eyebrows, given the brand’s previous creative and media focus. However, it has become an instant success with city traders, bankers, indeed all Londoners who want to take advantage of casual dining, drinks and spa services under one roof.

“The Square Mile wasn’t on my radar as a place to be, but I fell in love with the building as soon as I saw it,” recalls Soho House & Co. founder Nick Jones. “The City has more than its fair share of culture and it’s developing at a rapid pace. The Ned is part of that change and we’re proud to be here.”

“The Square Mile wasn’t on my radar as a place to be, but I fell in love with the building as soon as I saw it. We’ve got three floors dedicated to the spa and gym at The Ned, all working within the layout of the building, which is Grade I-listed.”

Nick Jones Founder, Soho House & Co.

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Spas The Ned, London UK

Style and design The brief given to Alice Lund, Adam Greco and Rebecca King, interior designers for Soho House & Co., was one requiring faded glamour that would retain a sense of opulence and luxury without feeling formal or stiff.

“In terms of aesthetic we wanted a different feel from the Soho House properties, but the level of service and attention to guest comfort is something that was definitely retained,” states Lund. “We worked closely with other sites at every stage of the design to ensure the spaces flowed and were functional, as well as looking great.”

The history of the building was the first point of reference for this impressive new spa space. “The pool design was inspired by traditional Victorian bath houses, adorning the walls and floors with marble, and using a geometric pattern on the floor,” Lund continues. “We wanted the changing rooms to feel classic and timeless, so selected beautiful marble slabs as the focal point in both the men and women’s, while carrying the geometric marble floor tile throughout.

“The hamman, which was supplied by Barr + Wray, along with the saunas and steam rooms, is a marble extravaganza as we used it on every surface in different formats.”

Connecting the three levels of the spa is a stunning, golden, hand-painted, scenic wallpaper, custom-made by de Gournay, which wraps its way through the heart of the spa space, taking guests on a journey through history. “We wanted to create a real jewel in the belly of the building, something

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Below: The Ned is located in the heart of London’s financial district, known as the Square Mile, within sight of world famous landmarks including St Paul’s Cathedral

unexpected for members and guests to happen upon as they entered the spa and beauty areas,” describes Lund. “During our research, we discovered that some of the early pioneering sea voyages were financed by banks, so we incorporated the epic tale of Captain Cook’s first journey around the world.”

But working within the confines of the existing building was often challenging and required some lateral thinking.

“The treatment rooms for example, are housed within one of the old bank vaults, this meant reinforced concrete walls almost a metre thick, so we couldn’t just knock a wall down to reconfigure the space,” explains Lund.

The end result is sympathetic to the heritage of the building and creates a totally unique experience for the guest.

A fresh business approach The Ned marks a departure in both style and direction for Soho House & Co., while retaining core elements of its philosophy and service. Its specific business model provides a hotel and a member’s club that also welcomes guests from every walk of life. “The spa at The Ned isn’t just for members, we have a public spa on the first basement floor as well as the barber, our parlour; and Ned’s Club Relax on the second basement level, which is for members, hotel and spa day guests. I think people just want to relax in an

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Spas The Ned, London UK

“In terms of aesthetic we wanted a different feel from the Soho House properties, but the level of service and attention to guest comfort is something that was definitely retained.”

Alice Lund Interior designer

Clockwise from top: The spa’s Cheeky nails area provides a sense of fun; The Ned is located in the heart of the City of London; one of the spa’s eight classically furnished treatment rooms; owned by Soho House & Co, Cowshed products are used in the spa’s treatments

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Spas The Ned, London UK

unpretentious atmosphere,” says Nick Jones.

The spa and fitness area is vast. Spread across three subterranean floors it has a relaxed club house vibe with plenty of space for the gym, treatment areas and a range of hydro-thermal facilities. “People want and expect this level of facilities from a stay now and it worked with the layout of the building, which is Grade I-listed,” states Jones.

Each element of the spa sits perfectly within its space and pays homage to the building’s history. “It’s a triumph of repurposing several bank vaults to create a subterranean spa,” claims The Ned’s managing director, Gareth Banner. “For example, the old bullion vault now houses a 20m lap pool, and other vaults are now home to eight of our treatment rooms and a generously proportioned hammam.”

Facilitating the flow of members, hotel guests and the general public required launch spa and fitness director, Shelley Hepburn, to create a flexible but

“It’s a triumph of repurposing several bank vaults to create a subterranean spa. For example, the old bullion vault now houses a 20m lap pool, and other vaults are now home to eight of our treatment rooms and a generously proportioned hammam.”

Gareth Banner Managing director, The Ned

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Above: The spa’s 20m indoor lap pool has been sited inside the old bullion vault of the former banking building, originally designed by Sir Edward ‘Ned’ Lutyens in the 1920s

well organised spa journey. “The Ned will be running several different businesses under one roof,” she explains. “It was about anticipating the need for every guest. I didn’t want anyone to feel intimidated. Having well-trained staff was really important; fun, friendly and professional at the same time, we wanted them to be informal, but impeccable.”

Spa hosts are positioned at every entrance to greet guests and guide them on their journey, and The Ned provides different check-in spaces depending on the services booked.

For example, the first basement floor has a very social feel with an energetic buzz surrounding the Cheeky nails area, Cowshed pedicure treatment zone, Ned’s Barbershop, Miguel Perez hair salon and Trish McEvoy makeup room. This lively barber and parlour area houses a total of ten nail stations, five barber’s chairs and space for five clients in the hair salon.

“The concept is very much built and engineered around the city,” explains Hepburn. “These areas feature a more express approach – from a wet shave to a 15-minute manicure – for guests who are time-starved and who really need results within an hour.”

Going underground The tone changes slightly in the second basement level, which is home to the spa for Ned’s Club members, hotel and day spa guests. Simply called Ned’s Club Relax, it

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Spas The Ned, London UK

de Mamiel Urban Warrior Facial The de Mamiel Urban Warrior Facial centres on intuitive healing techniques from Traditional Chinese Medicine to renew and restore tired, sensitised and inflamed skin, reducing chronic stress and emotional toxicity.

The 90-minute treatment releases tension, negativity and blockages using a deep cleanse release technique based on the practice of Tui Na to improve circulation and lymphatic flow.

Crystal therapy, jade facial rollers, herbs and botanical extracts combined with de Mamiel’s healing blend of seasonal oils help to soothe the skin and restore hydration. The facial muscle massage helps to stimulate and revive leaving the client renewed and refreshed.

Above: Pedicure treatments from Soho House & Co-owned brand Cowshed are delivered in the spa’s stylish parlour area on the first basement floor

features a sauna, a large hammam, a steam room and a 20m indoor swimming pool surrounded by marble columns. This floor is also home to the members-only Club room, which boasts full butler service to cater for any need.

Ned’s Club Active, situated on the third basement floor, offers a 620sqm gym designated for members and hotel guests. Fitness options include: cardiovascular, strength and training equipment, a boxing gym and three studios for Pilates, yoga and spinning, with key equipment supplied by Matrix and Technogym. Club Active has also introduced other Soho House concepts, such as House Ride spin classes; House HIIT (high intensity interval training) in the form of boxing and circuit training working in pairs, and House Bend, which was created exclusively for The Ned and focuses on movement, Pilates, dance yoga and flexibility.

On the menu The Ned’s treatment offering is targeted to meet the needs of each particular client group, but one issue that affects everyone who lives in the city is pollution and this has been hugely influential in the treatment development. “Everything we have done was for the city,” states Hepburn. “We have not included things like Thai massage or tea rituals here. It’s more about a workout, a massage and a cool protein shake. I have to be authentic to the city with our external clients.”

The spa’s signature treatment was created exclusively for this location by internationally renowned facialist, Annee De Mamiel. Reported to have a two-year waiting list, she has formulated The de Mamiel Urban Warrior Facial to tackle oxidative stress from the urban environment.

In addition, the spa has introduced advanced facials, including a men’s detox facial from iS Clinical; potent,

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detoxifying Far-infrared therapy; Qi Gong; acupuncture; osteotherapy and a full range of massage. Professionally administered IV vitamin drips are incorporated to target issues such as jet lag and lack of energy.

A world of wellness Despite wellness being an integral part of the business, The Ned doesn’t try to dictate what this should mean to individual guests, allowing space for each person to adopt their own approach. “Wellness is all about feeling good,” says Hepburn. “Depending on the person, that may mean lying down and having an hour relaxation or coming for a workout, so there are many elements to our wellness offering.”

Now under the direction of spa general manager Svetlana Strbac-Lewis, the spa is soon to introduce social hammam treatment options and further nourishment is provided by the Soho House & Co.’s juice business, House Press, which serves freshly pressed juices, smoothies and protein shakes to guests; there’s also healthy food from the Kaia menu.

“Wellness is a big deal for a much wider audience now and the City, especially, embraces the notion of ‘work hard, play hard’,” says Gareth Banner. “Many people have a high disposable income but haven’t before had easy access to spa and wellbeing services in the Square Mile.”

The Ned +44 (0) 20 3828 2000 | www.thened.com Soho House & Co. founder: Nick Jones The Ned managing director: Gareth Banner Spa general manager: Svetlana Strbac-Lewis Designers: Alice Lund, Adam Greco and Rebecca King Consultants: Devin Consulting Spa size: 3,000sqm Staff: 40 Treatment rooms: Eight Suppliers: Barr+Wray, Oakworks, BC Softwear, Technogym, Matrix, Stages, Hatton Boxing, Concept, Dermalux, Soho Home Facilities: 20m indoor pool, steam room, sauna, hammam, club lounge, juice bar, male and female changing areas, nail bar, hair salon, barbers, makeup studio Product brands: Cowshed, Cheeky, Ned’s Barbershop, Trish McEvoy, de Mamiel, iS Clinical, La Sultane de Saba

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Sweat your assets Take the stress out of managing your spa, wellness and leisure facilities with Core by Premier Software From online booking through to monthly targets, we’ve got it covered: – Online booking through web, mobile or tablet – Automated, targeted email and text – Managed membership and client data – At-a-glance reports – Fully integrates with existing PMS systems – PCI compliant and SEPA accredited.

“Core is the complete business solution. It provides a depth of functionality that more than meets our needs. Its ability to provide a full overview of how the spa business is performing is essential for future growth.

Anyone looking for a new business management system should look no further than Core.”

Why not take a break from the chaos?

For a free audit of your existing system or to arrange a full on-site presentation just call: +44 (0)1543 466580 or email: sales@premiersoftware.co.uk

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EXPERT GUIDE TO TEXTILES

BC Softwear image courtesy of Brimstone Spa, UK

Our annual showcase of the best in high-performance uniforms, robes and linens

BC SOFTWEAR

FLORENCE ROBY

MAJESTIC TOWELS

INLINE LONDON

Expert Guide Textiles

BC SOFTWEAR Supplying the finest hotels, laundries and luxury spas for over 15 years, BC Softwear has earned an outstanding reputation for the highest quality, consistency and longevity of its products

What is unique about BC Softwear?

We have a special understanding of the spa world, where the challenges of oil absorption, quick turnarounds and sudden fluctuations of occupancy are the norm. Our treatment bed makeover kits have been adopted as standard offerings in over 80% of the UK spa market, since they allow the use of fewer towels on the bed, reduce oil absorption and are easy to wash and dry. We also offer exceptional next-day delivery of all our items, and this is a service upon which all of our customers rely.

What should spas look for in a textiles supplier?

Most spa operators find it difficult to predict the amount of stock they require when opening a spa, or indeed, during ongoing operations, since there are always peaks and troughs of occupancy. Therefore a supplier needs to offer a wide range of sizes of towels and qualities to suit treatment areas, changing rooms and wet areas.

What aftersales support do you offer?

Apart from having a wide range of stock available off the shelf, BC Softwear has worked with a number of partners in an in-house laundry environment to ensure our products’ lives are enhanced through the correct washing and drying by using our recommended equipment and detergent providers.

How do your products enhance the spa experience?

Towels and robes are the first touch point that a guest

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experiences in a spa. BC Softwear products are renowned for staying softer and fluffier for longer, thus increasing the feeling of wellbeing in a spa. Furthermore, we offer a range of sizes across all our robes, ensuring the right fit for a variety of guests, since there is nothing worse than being in a robe that barely covers you up. We have seen our 2XL size increase in sales, due to the growth in the male population using spas, as well as their use by women during pregnancy.

What are your latest product launches?

Apart from the Supreme robe, we continue to extend our offering in today’s most popular colours, and with over 16 colour options, customers are spoilt for choice.

What textile innovations are you most excited about in 2017?

BC Softwear launched the ‘Supreme’ robe last year, which has been one of our most exciting launches for some time. This robe has taken the market by storm, with more than 5,000 sold in only six months.

The reason for its success, apart from the super luxury feel and being very lightweight to wear, is that it offers significant laundry savings – up to 70% – with shorter drying times and more robes in the wash.

We have recently extended the colour range and size that it is available in by adding White, Slate Grey and Pebble, and medium, XL and XXL. Anyone with an on-premise laundry should consider this robe!

What the experts say...

Keeping it clean Always use a professional detergent for laundering spa towels as they are designed to help remove oils and retain the towel’s original colour for longer Space to move Never overfill washing machines with towels or robes – give them space to move around as this allows for better cleaning and reduces both friction and tangles Be selective Choose your towels based on their purpose and expected usage. Treatments using oils, muds or exfoliants require a specific type of towel that is durable, fast-drying and can repel oils and odours

SPA CLIENTS INCLUDE: Champneys, UK Aqua Sana Spas, Center Parcs, UK Hostellerie La Cheneaudière & Spa, Alsace, France Le Relais Bernard Loiseau, Burgundy, France Pennyhill Park, UK The Grove, UK Brimstone Spa, UK

BC Softwear

Tel: +44 (0) 845 210 4000 www.bcsoftwear.co.uk

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Brimstone Spa

The Ultimate in luxury towelling for your hotel and spa Fluffy towels and bathrobes | Vibrant colourfast colours Wide range of slippers and flip flops | Designed for quality and made to last

Call +44 (0) 845 210 4000 Web: www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Fax: +44 (0)1628 520841 For all enquiries in France contact our BC Softwear Sales Agent Corinne Fejoz. Email: c.fejoz@orange.fr Mobile +33 626 570 166

www.bcsoftwear.co.uk

Expert Guide Textiles

FLORENCE ROBY Established in 1968, Florence Roby prides itself in offering the highest quality in design and textiles, bringing fashion-forward and on-trend designs to the global spa industry

What is unique about Florence Roby?

We are industry leaders in innovative design and have unrivalled quality in our UK fabric supply and manufacturing, which is all UK-based. We also have 49 years’ experience working within the spa industry so we can cater for the needs of all companies, from independent to multi-national businesses.

What should spas look for in a textiles supplier?

Spas need to consider a few things when choosing their textiles supplier. At Florence Roby, we aim to use the right fabric, making sure it is durable, comfortable and breathable. As well as this, a supplier should demonstrate excellent customer service, including ensuring their products are easy to order and that the lead times are within a reasonable timescale.

What aftersales support do you offer?

Our aftercare support is one of the best in the industry, with our new website for 2017 providing extensive information that a customer might need before and after ordering with us.

Our website also provides customers with an up-to-date order history and direct email contact with our dedicated sales team from Monday-Friday to answer any questions specific to your order that the website

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cannot provide. We also offer a full refund or exchange if needed, with the details available on our website.

How do your products support spa staff?

Our products are comfortable, have a soft feel, are bi-stretch and are made from breathable material.

Our low-maintenance fabric means they are non-iron and long-life, providing care instructions are followed.

The designs of our uniforms allow for the visual differentiation of managers and employees or simply between departments. Customers will instantly recognise staff members.

What are your latest product launches?

Some of our new products are the Amalfi tunic, the ankle-grazer trouser and the Pathos Tunic, all fitting with current trends while remaining elegant and professional.

What textiles innovations are you most excited about in 2017?

We are excited about incorporating current and upcoming trends and colours into our new designs. With the rise of the 80s trend, the dramatic ruffles, puffed up sleeves and structured suits would bring a glam but elegant touch to our beauty uniforms and we look forward to experimenting with these ideas.

What the experts say...

And breathe: Choose top quality, breathable fabrics that stand up to the hardships of spa life while also remaining comfortable for everyday wear Ahead of the curve: Make sure you’re always ahead in the design stakes by being informed about the current trends in the fashion industry Ethics matter: Being UK manufacturers, we are proud of our ethical working practices and short lead times, and customers can expect quicker turnarounds on orders

GLOBAL SPA CLIENTS INCLUDE: Hilton eforea Spa LivNordic by Raison d’Etre Malmaison Clarins Dermalogica Champneys, UK

Florence Roby

+44 (0) 151 548 2228 www.uniformcollection.com

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FLORENCEROBY THE LUXURY UNIFORM COMPANY FOR HOTEL SPA

One Hotel. One Supplier.

FRONT OF HOUSE

RESTAURANT & BAR

HOUSEKEEPING & MAINTENANCE

CHEF

POOL & LEISURE www.uniformcollection.com

+44 (0)151 548 2228

Expert Guide Textiles

MAJESTIC TOWELS

® Registered design

A one-stop shop for towels, bathrobes, slippers, beauty supplies and disposable items integral to the every day running of a spa business, Majestic delivers unbeatable quality and exceptional value for money

What is unique about Majestic?

As a manufacturer, Majestic has complete control over the quality and cost of its production, only using the highest quality dyes and chemicals. All fabrics are double stitched to reduce the risk of fraying, resulting in a standard of finish that is unsurpassed. Working closely with customers allows Majestic to develop new products that are unique in terms of practicality and functionality.

supremely practical in terms of treatment supplies (both disposable and non-disposable), bathrobes and towels.

A therapist can only be 100% confident in their ability to perform excellent treatments when they can truly trust the quality of what they are working with. Comfort is also of paramount importance; Majestic’s products are luxuriously soft to touch, aesthetically pleasing, and manufactured to the highest standards.

What should spas look for in a textiles supplier?

Spas are diverse and constantly evolve to meet the requirements of their clients. A textile partner has to respect this need for perpetual innovation to ensure its products keep customers one step ahead of the competition. It is preferable to work with a manufacturer that conducts thorough market research and continually pushes the highest standards to ensure products perfectly complement luxury spas.

What are your latest product launches?

We have used our memory foam cushioning to create a new Eyelash and Make Up Pillow designed specifically for these types of treatments. Also, our disposable Waffle Kimono and Jumbo Waffle Bath Sheets (100cm x 200cm) help complete this already hugely popular range. We anticipate these will quickly become bestsellers as there is a growing trend for the selection of disposable items used either in conjunction with, or instead of, cotton alternatives.

What aftersales support do you offer?

Customer satisfaction is Majestic’s highest priority.

Every business is unique and needs to be treated as such. Being attentive and concise are pre-requisites for our customer care team. We ensure all queries are dealt with efficiently and relevant feedback is amalgamated into future modifications of product lines to ensure we continue to be a pioneer.

How do your products enhance the spa experience?

Working closely with therapists means that our designs are

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What textile innovations are you most excited about in 2017?

The trend for ever wider ranges of colours is always exciting. Scientific innovation has also seen the production of new ‘Azo-free’ dyes that do not contain potentially harmful carcinogens and are eco-friendly.

Massive advancements in the technology and design of textile manufacturing machines has allowed for further improvements in the quality of towels, bathrobes and other speciality spa items.

What the experts say...

Sample the quality Look for a company with an established history that is prepared to give free samples – this is indicative of complete confidence in product quality Know the facts Beware of companies that make unrealistic claims about the capabilities of their fabrics. If in doubt, seek guidance from a manufacturer Shop around Make substantial savings by choosing a manufacturer that can meet your entire spa needs, not just towels and robes, and also offers tiered discounts.

Majestic Towels

+44 (0) 121 772 0936 www.majestictowels.co.uk

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®Registered design

The epitome of luxury, style and practicality INDUSTRY INNOVATORS Pioneers in setting the standards for luxury.

Over 40 years acclaimed history in the beauty and spa sector sees Majestic continue to exceed the diverse, demanding needs of the industry.

WHY PAY MORE? Buy from the source.

“

Majestic are manufacturers, not importers, so we can offer: + Uncompromising quality at very competitive prices, passing the savings on to you, the client. + Ultimate development flexibility allowing for ground breaking, innovative designs with a quality consistency that is unparalleled.

The quality of the robes purchased for spa use and also the efficient level of customer care is superb, illustrating that Majestic understands the specific needs of a successful, luxury business.

”

Cathy Ball, Spa Director, Calcot Spa.

I YOUR BUSINESS IS OUR PRIORITY Discover the evolution of spa supplies today.

Call our dedicated customer service team on:

0121 7739091 / 7720936 Email us:

info@majestictowels.co.uk View our extensive range and order online:

www.majestictowels.co.uk

/MajesticTowels

L @majestictowels Scan now to discover more

Expert Guide Textiles

INLINE LONDON Founded in 1993, Inline London is a leading manufacturer and supplier of high-end, luxury spa uniforms, which have been distributed worldwide for over 20 years

What is unique about Inline London?

Inline is special in that it is family-run and owned and the majority of staff have worked for the company for over ten years. The combined knowledge of the team is enormous and they are all passionate about the brand and helping customers achieve the best look possible for their staff. Inline is steadfast in its desire to continually improve and update fabrics and trims to ensure that they are at the cutting edge of technology.

What should spas look for in a textiles supplier?

When choosing a textile supplier, customers should look for a track record. If a company has been in the market for a long time, they must be doing something right.

Testimonials are a good guide too and social media enables customers to get a good feel for a company’s performance. The fabrics a brand offers are also paramount. High performance properties such as breathability and stretch for comfort are a prerequisite for any spa uniform.

What aftersales support do you offer?

Inline prides itself on the boutique service that is offered to its clients. The staff are always on hand with friendly advice on all aspects of uniforms to ensure that the customer gets the best solution possible. Inline is fortunate in that it has had many of the same clients on its books for over 20 years. The invaluable feedback helps

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the company to grow and introduce new products in line with the ever-changing requirements of the market.

How do your products support staff?

The demands on a spa uniform are immense. They need to be washed on a daily basis, have longevity, be cool and breathe with the body. They must dry quickly and have minimal ironing – none if possible.

Tunics need vents for movement and bar tacks at the top of the vents to prevent stitches splitting; trousers have to withstand bending and stretching at all times, which is why all Inline trousers have French seams for added reinforcement. Inline has embraced these challenges and as a result, clients are prepared to pay a slight premium for the superior quality.

What are your latest product launches?

This year Inline has launched eight new designs in numerous colourways, so the choice is extensive. Dresses have gained in popularity over the last few years so we added some stylish designs to satisfy demand.

We have ventured into other areas of spas, such as massage couch dressings and covers for poolside loungers in chlorine and fade-resistant chenille fabrics for maximum durability and comfort. We have also extended our offering to the food and beverage sector, including unusual aprons, designer shirts and trousers to ensure that all the uniforms are in keeping and on trend.

What the experts say...

Get technical: You can’t go wrong if you choose performance fabrics with the built-in technical properties of moisture management and easy care. Performance polyester fabrics hold their colour and do not fade like cotton or poly/cotton products, so the longevity is vastly improved Choose stretch: Fabrics that stretch with the body are infinitely more comfortable than those that do not stretch. This property is so important for comfort and crease recovery Never buy too tight: Uniforms are not supposed to be worn like gloves.

They should skim the body, drape well and flatter every figure shape and size. A uniform always looks good if it fits correctly

SPA CLIENTS INCLUDE: The Lanesborough Spa, London, UK Tivoli Hotel, Lisbon, Portugal Four Seasons, London, UK Mondrian Hotel, Doha Ritz Carlton, Abama, Tenerife Marbella Club Hotel, Malaga, Spain

Inline London

+44 (0) 1483 514820 www.inlinelondon.co.uk

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Spas Spa Retreat La Forêt, Domaine La Butte aux Bois, Belgium

A forest of delights Recent development at the Belgian country estate hotel, Domaine La Butte aux Bois, has seen the creation of a woodland spa retreat that now offers its own medi-cosmetics brand R E P OR T BY H I L A RY BOD D I E

J

ust 5km outside the cultural capital of Maastricht, in the east of Belgium’s Flemish province of Limburg, lies a hidden green oasis. On route to this country idyll, the road gives way to a clearing on the edge of a pine forest, indicating the start of Belgium’s sole national park, the breathtaking Hoge Kempen. Here stands the historic Domaine La Butte aux Bois hotel and its newly opened €10 million (£8.9 million) spa offering, Spa Retreat La Forêt.

The creation of a standalone luxury spa for the region’s leading destination hotel is the latest phase of a significant investment programme initiated in 2009 by its owners, the Bullens family. The Belgian entrepreneurs took over the 27-acre country estate in 1970, first opening a restaurant in 1986 before progressing Domaine La Butte aux Bois to a luxury destination hotel. In 2008, the hotel gained Relais & Châteaux accreditation and, in 2013, its fine dining restaurant La Source, led by head chef Ralf Berendsen, was awarded a Michelin star.

The characterful, four-star Domaine La Butte aux Bois now offers a total of 59 rooms spread across three different but well integrated buildings. Le Manoir, the original building, was built in 1924 and offers 23 elegant rooms decorated in a distinctive Flamant style, while La Villa, converted from the old stables, houses 16 contemporary rooms. Finally, the latest renovation phase has resulted in the creation of a spacious new reception area, 20 new bedrooms and an exceptional spa facility, Spa Retreat La Forêt.

“The idea was to create a luxury retreat in the forest offering the ultimate in wellbeing and relaxation,” explains Marc Alofs, who has been director at Domaine La Butte aux Bois since 2009. “An integrated concept of luxury, wellbeing, relaxation and gastronomy – everything under one roof. Domaine La Butte aux Bois is all about experiences.

Left, clockwise from top: The minimalist indoor pool area at Spa Retreat La Forêt; giant poppy outdoor lights add a sense of surreality to the natural surroundings; sleek design in the adventure shower and iced water area; among the spa’s offering is hydro massage with the SpaJet Hydrofusion

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“The hotel did have a small spa, Aquamarijn, which was within the main hotel building and hugely successful, but it soon became clear that we needed to grow,” adds Alofs, who studied hotel management in Maastricht and comes from a luxury hotel management background, having worked for, among others, Hyatt Hotels Corporation in the US.

Nature and personality Just a year in the making, the new 1,350sqm Spa Retreat La Forêt opened in May this year, imbued with a simple but luxurious ambience and set in a terraced garden that effortlessly blends into the tranquil landscape. Owner Eric Bullens’ vision was to create a building that merged rather than stood out from its surroundings and he worked with local designer Peter Cornoedus of PCP Architects to integrate this aesthetic into the spa build. The pair had previously worked together on Bullens’ other venture, The Hotel Stiemerheide, in nearby Genk.

“The emphasis was very much on creating rooms with stunning natural views of the beautiful woodland, using glass and wood to blur the boundaries between interior and exterior,” says Alofs.

Rich, dark earthy tones are contrasted by pale wood features and the use of wall-to-ceiling glass creates a sense of light that is enhanced by modern touches. “I definitely wanted to add a ‘wow’ factor to add to the guest experience,” explains Bullens. “I wanted there to be many headturning touches, such as the sheet gold metallic doors for the bedrooms.”

There are plenty of quirky, personal additions here too, perhaps reflecting the family-run nature of the

“I definitely wanted to add a ‘wow’ factor to add to the guest experience. I wanted there to be many head-turning touches.”

Eric Bullens Owner, Domaine La Butte aux Bois

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Spas Spa Retreat La Forêt, Domaine La Butte aux Bois, Belgium

business. Eye-catching and sometimes humorous artworks by local artist Odile Kinart are showcased throughout the building and this ‘art de vivre’, including giant poppy outdoor lights and stretches of green artificial grass, perfect for early morning yoga sessions, creates a strong sense of individuality.

Unlike the majority of spa resorts, dogs are also welcomed and with so much outdoor space to explore and numerous walking trails leading straight from the hotel, this unusual offering has been very well received.

Structural synergy The spa has carried through a sense of its natural surroundings into many aspects of its physical design, incorporating eco-friendly features such as building insulation to save energy; solar control glass and fixed lamination to protect against overheating; the use of sustainable and ecological materials; and covering every part of the building with

“We have created an integrated concept of luxury, wellbeing, relaxation and gastronomy; everything under one roof.

Domaine La Butte aux Bois is all about experiences.”

Marc Alofs Director, Domaine La Butte aux Bois

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Clockwise from above left: Bespoke designs create a sense of individuality in the treatment rooms; the retreat’s reputation for fine dining will be enhanced with the future development of Le Bistrot; Domaine La Butte aux Bois is nestled in the Belgian countryside; poolside tables made from logs bring the natural world into the spa

a ‘green’ roof. Many smaller touches also contribute to this green theme, such as the individual poolside tables made from logs and the large natural hessian bags for guest spa towels provided in each room.

A spacious, glazed passage connects the 20 new, 32-47sqm bedrooms to the spa and members-only gym facility. Guests can choose from the ten naturally styled La Forêt Ambience rooms on the ground floor, complete with open bathrooms, floor-to-ceiling picture windows and both a rainshower and bath-with-a-view through the unique glass panel.

Alternatively, a further ten La Forêt Experience rooms with double rainshowers, located on the first floor, have an open-plan layout, with the beds positioned in the middle of the room to give the best possible woodland views.

Central to the new spa concept is the power of nature to promote tranquility and true wellbeing. The atmosphere is peaceful and calm, reiterated by the soothing natural surround sound of real birdsong. Within this newly created space, pure materials and calming shades reflect the holistic treatment rituals created for a complete sensorial journey.

Facilities include a 30m heated indoor pool with floor-to-ceiling glass, a ‘panorama’ sauna, a covered

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Spas Spa Retreat La Forêt, Domaine La Butte aux Bois, Belgium

Gharieni - leading the way in spa innovation Sammy Gharieni, founder and CEO of equipment provider Gharieni Group, discusses how the company provided its innovative spa solutions in collaboration with Spa Retreat La Forêt.

outdoor Jacuzzi, a hamman-style Turkish bath, infrared duo seats, and an iced water area where guests can indulge in an invigorating and re-energising genuine ice bucket shower. The interior is completed by a spa lounge and terrace with indoor and outdoor calming relaxation areas, meditation and yoga spaces, all with soothing views of the forest.

Guests who have booked treatments enjoy exclusive access to the La Forêt Lounge and Terrasse where they can enjoy light meals and healthy snacks, smoothies and natural juices all designed to support the process of skin rejuvenation and improvement.

The right treatment The spa’s eight treatment rooms include three duo cabins, plus a dermatology and aesthetic cosmetics clinic room run by dermatologist Dr Yolande Bullens-Goessens, one of Belgium’s leading authorities on anti-ageing and skin improvement – and the wife of Eric Bullens.

“My vision for the spa was to introduce the cosmetic side

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“The beautiful Spa Retreat La Forêt uses our top-of-the-range innovations including the Gharieni MLW Amphibia with the Spa.Wave system, as well as the Gharieni Quartz and classic treatment beds such as the MO1 and MLW F1.

“Spa.Wave provides the key benefits of mindfulness, meditation and deep relaxation techniques. The system is the perfect power-napping tool and can be used before, during or after a massage.

“Furthermore, you can just book a session on the Sammy Gharieni Spa.Wave for deep relaxation without the need of a therapist. The bed can also be used for Quantum Harmonic Sound Therapy where special music is applied through gentle acoustic waves with binaural sounds, to give a complete anti-stress experience.

“The Gharieni Quartz uses warm quartz sand to provide a natural and exquisite wellness treatment. The small grains store heat optimally and perfectly fit to the shape of the body for total comfort. It is the perfect base on which to perform signature treatments. Due to the unique level of luxury, spas can achieve a high ROI on this system.

“I believe it is important for spas to invest in the kind of speciality equipment present at Spa Retreat La Forêt in order to meet the increasing demands and expectations of spa guests. In addition to the therapies offered and top-class services, the equipment in your spa is a very visible sign of your intent.”

of dermatology,” explains Dr Bullens-Goessens, who also runs a private dermatology clinic in nearby Genk. “As well as offering the finest products to help care for and enhance the skin, sometimes people need more. At Spa Retreat La Forêt you can clean your skin and your mind, re-energise your body and embrace the whole holistic experience. But we can also offer an expert dermatological consultation for skin concerns and provide aesthetic cosmetic solutions such as Botox, fillers, chemical peels or hyaluronic acid if appropriate.”

Alongside renowned Japanese brand Shiseido, the spa has created its own exclusive product range. Working with a team of cosmetic experts, Dr Bullens-Goessens has developed a unique brand of medi-cosmetics exclusively for

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Spas Spa Retreat La Forêt, Domaine La Butte aux Bois, Belgium

Right from top: Duo infrared sauna seats use heat and light to help relax and detoxify the body; the veiled view from a duo cabin; haute cuisine at La Source restaurant; the spacious ‘panorama’ sauna

the spa. La Forêt by Dr. Bullens, is based on five principles of holistic wellbeing – re-energising, reharmonising, refreshing, regeneration and recovering.

“With the new spa we wanted to offer a totally exclusive signature skincare brand that would represent our holistic approach of combining nature with wellness,” explains Dr Bullens-Goessens. “I wanted to deliver a range that addressed the concerns of my patients – for women, men and teens – but keep it as natural as possible with essential oils and fruit acids and no parabens, perfumes or animal testing.”

The result is a luxurious skincare concept, divided into four main areas: anti-ageing, anti-acne, men, and body thalasso, all based on proven hi-tech cosmetic constituents and premium high-quality dosed natural active ingredients.

According to spa manager Micha Soors, offering a doctor’s brand to sit alongside Shiseido, which was the sole product partner of the original Aquamarijn spa, seemed a logical step when designing the new treatment menu.

“We have continued our successful partnership with Shiseido, using its Future Solution LX and Bio-Performance lines, but creating the new spa offering opened up an exceptional opportunity,” explains the Belgian-born and award-winning Soors, who has presided at Domaine La Butte aux Bois for 21 years, formerly as spa manager of Aquamarijn and now of Spa Retreat La Forêt.

“Part of our unique offering is our dermatological consultations, where our guests can not only obtain skincare advice and get the top treatments but can also gain a clinical overview about any concerns,” she explains. “This was the perfect time for Dr Bullens-Goessens to collaborate with cosmetic experts and scientists to create an exclusive signature range.

“Whether our guests are in need of energy, balance, revitalisation, restoration or simple relaxation, we treat everyone as an individual and create the best tailor-made treatments, massages and rituals using our new signature products,” states Soors.

Style and substance In keeping with the innovative environment, the spa has chosen German-based Gharieni to provide its furniture and concepts. Exclusive signature treatments, created by Soors

“Whether our guests need energy, balance, revitalising, restoration or simple relaxation, we treat everyone as an individual and create the best tailor-made treatments, massages and rituals using our new signature products.”

Micha Soors Spa manager

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SPA TABLES 2.0

IN

THE NEWEST GENERATION

CT LLE UAL TE

T PATEN

G

PENDIN

1.

Y PROPERT

MLX LIMBER UNIQUE FLEXIBILITY

Thanks to its numerous adjustment possibilities and the patented, double-sided adjustable armrests, the MLX Limber offers entirely new treatment positions. It also has a large storage space in the base.

2.

SPL SPHINX NOVEL CONCEPT DESIGN

The SPL Sphinx is the first fusion of two different types of Gharieni treatment tables: it combines the practical functionality of a facial treatment chair with the pleasant comfort and the individual design of a spa table.

Gharieni Group Germany • +49 28 41 - 88 300 -50 • info@gharieni.com • www.gharieni.com

Spas Spa Retreat La Forêt, Domaine La Butte aux Bois, Belgium

Clockwise from top left: Le Gym offers guests the benefits of Technogym’s Artis equipment line; La Forêt by Dr. Bullens products aim to re-energise, reharmonise, refresh, regenerate and aid recovery; the stylish new spa reception; outdoor dining in the Hoge Kempen countryside

and Dr Bullens-Goessens include the La Forêt ‘A Dance of Healing & Harmony Massage’, which incorporates Gharieni’s state-of-the-art Spa.Wave treatment bed for a 90-minute blissful massage during which guests are invited to breathe in the beguiling woodland fragrances, listen to calming Forêt birdsong and sip a cup of woodland tea.

Exercise is another integral part of Spa Retreat La Forêt’s wellness philosophy and Le Gym is a brand new fitness facility and exclusive private members club for a maximum of 100 members plus hotel guests. It is the first of its kind in Belgium to offer the state-of-the art Technogym Artis equipment line. Guests can also take their pick from a weekly

“With the new spa we wanted to offer a totally exclusive signature skincare brand that would represent our holistic approach of combining nature with wellness.”

Dr Yolande Bullens-Goessens Dermatologist

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programme of classes which include yoga, Pilates, boxing and Tai Chi. Alternatively, they can head outdoors and explore the stunning natural habitat through activities including running, Nordic walking, mountain biking and cycling as well as boot camps with personal coaching. “We offer a totally bespoke service,’” says the retreat’s resident personal coach, Ingmar Harthoorn. “There are many group exercise options but I can also work with each guest on a unique programme depending on their individual needs.”

The addition of the Spa Retreat La Forêt completes the latest chapter in the Domaine La Butte Aux Bois story, transforming it into a leading destination that offers top-level wellbeing, relaxation, gastronomy and accommodation, to an international clientele in one stunning location. And yet, the process of refining and redefining this unique concept never ends, with future plans to expand the bar area, redevelop the informal Le Bistrot restaurant and enhance the dermatological service offering. At Spa Retreat La Forêt, it seems, growth is a natural part of life.

Spa Retreat La Forêt +32 (0) 89 73 97 70 | www.labutteauxbois.com Owner: Eric Bullens General manager: Marc Alofs Beauty manager: Micha Soors Spa size: 1,350sqm Design: PCP Architects Treatment rooms: Eight Marketing: Niche Destinations Spa concept: Marketing Deluxe Spa team: Ten Treatment room equipment: Gharieni Spa product partners: Shiseido, La Forêt by Dr Bullens

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Wellness

HEALING THERAPIES

NUTRITION

MINDFULNESS

MOVEMENT

RETREATS

EDITED BY HELLENA BARNES

Editor’s choice

Lefay takes a holistic approach to weight management A personalised take on metabolism and ‘conscious’ eating are key ingredients for the resort and spa’s new antidote to ‘harmful’ diet plans ITALY: Citing studies showing that the idea of ‘diet’ as a deprivation or constraint is ineffective and detrimental to health, Lefay Resort & SPA Lago di Garda has launched an intensive Weight Management Programme that combines classical Chinese medicine with scientific western research.

“Contrary to what nutritionists say, there is no correlation between obesity and the calorie level of food intake,” states Lefay’s Dr Carlo Barbieri, one of Italy’s leading acupuncturists, who will oversee the 10-day retreat programme focusing on the idea of ‘consciousness’ within dietary habits.

“There are more than 140 types of diets, all promising miracles, but the reality is that they fail after a year,” he tells European Spa. In order to address this, the famed eco-spa is prescribing spa therapies and marginally low-calorie menus based on the Chinese principle that certain

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food types have specific effects on the body; for example, ‘sour’ stimulates the liver, ‘salty’ stimulates the kidneys and ‘bitter’ stimulates the heart.

“The classic philosophy relates different tastes with the organs of our body,” Barbieri explains. “By altering or alternating the flavours and tastes of foods we eat we can intervene in the metabolism by stimulating the activity of the corresponding organ.”

Lefay’s eating programme is paired

“There are more than 140 types of diets, all promising miracles, but the reality is that they fail after a year.”

Dr Carlo Barbieri Lefy Resort & SPA Lago di Garda

with a spa schedule incorporating 17 activities such as treatments in the resort’s 38°C saltwater lake pool, aroma-hydrotherapy and moxibustion, where acupuncture points are heated to help regulate the body’s essential functions.

Along with personalised therapies, such as Qi Gong, and the stretching of the meridians to restore the flow of body energy, Barbieri says these are “essential ingredients in the recipe for preventing excess weight gain while trying to eliminate the energetic disequilibrium of an organ”.

He adds that the individuality of each metabolism must be considered when striving for weight loss due to “the huge variety of bacteria that live in our intestines, which are increasingly impoverished by sterile processed nutrition.” www.lefayresorts.com

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Wellness Trends & developments

Hilton guests travel just ‘Five Feet to Fitness’ US: A wellness new room category from Hilton is facilitating guests’ exploration of movement and mindfulness as part of the hotel chain’s efforts to modernise the hospitality wellness experience.

The ‘Five Feet to Fitness’ rooms have an indoor Wattbike, a Gym Rax training station and a central Fitness Kiosk touchscreen display that offers 200 guided workout routines ranging from cardio and endurance to yoga and recovery. The new in-room wellness offering includes a meditation chair for the mindful traveller, blackout shades for restorative sleep and Biofreeze to help ease muscle tension.

“A guest room that combines sleep with an integrated fitness experience delivers an impressive new dimension of convenience and

personalisation,” says Ryan Crabbe, senior director, global wellness at Hilton.

“Five Feet to Fitness serves as a guest’s personal wellness stage, complete with sports performance materials and best-in-class gym accessories. Guests will quickly realise we have gone much further than simply placing a piece of equipment in a room.”

Designed to cater for ever-evolving wellness habits, Hilton’s Five Feet to Fitness, currently available at Parc 55 San Francisco and Hilton McLean Tysons Corner, is set to roll out next in cities including Atlanta, Austin, Chicago, Las Vegas, New York and San Diego. www.hilton.com

Scents of discovery UK: Skincare provider Neom Organics has launched new Wellbeing Schools at three standalone stores in London and Leeds.

Clients receive a complimentary 30-minute consultation with in-store Neomologists who take them through a unique Scent Discovery test to discover any underlying wellbeing needs.

The brand says that 88% of participants in its Sleep School found they subsequently slept better; 70% were invigorated by its Energy School; 95% were uplifted by their involvement in the Happiness School; and the De-Stress School left 95% feeling calmer.

“We identify patterns that might need either a full overhaul or a small tweak,” says Neom founder and creative director Nicola Elliot (right). “We talk about what food to eat and avoid, and offer clever tricks to weave into lifestyle routines.” www.neomorganics.com

Thalion mineral therapy boost SPAIN: The Princesa Yaiza Suite Hotel Resort and Thalassotherapy Centre in Lanzarote has launched new five-day Mineral Therapies Treatment by Thalion to address the effects of magnesium and calcium deficiency. The former can result in stress, sleep disorders and anxiety, with the latter affecting joint health, ageing and skin conditions.

The marine-based skincare company, which specialises in seaweed harvested from the Iroise Sea in Brittany, produces professional products with a high concentration of active ingredients, which are distributed in more than 55 countries worldwide.

“We are the only location in Spain to offer this programme,” Afef Lause (right), director of Thalasso Center Princesa Yaiza, tells European Spa. “Working closely with Thalion has been amazing. We have created daily treatments designed to boost potassium, magnesium and calcium levels in the body with massages, baths and wraps using highly concentrated mineral solutions to ensure effective absorption and long-lasting results.” www.princesayaiza.com | www.thalion.com

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Wellness Trends & developments

Ananda gets physical with Matt Roberts’ expertise INDIA: World-renowned destination Ananda in the Himalayas has launched a range of new physiotherapy solutions for guests, as well as a collaboration with UK fitness expert Matt Roberts that aims to capitalise on its unique location.

The resort’s new state-of-the-art studio will employ a team of physiotherapists to work with the spa’s Ayurvedic physicians, offering assessments of anatomy, physiology, biomechanics and exercise.

“We’re seeing a trend in more wellness seekers coming with specific pain issues, so to introduce a physiotherapy offering was a natural development,” says Mahesh Natarajan, senior vice-president of marketing, sales and business development at Ananda.

Meanwhile, Ananda’s Ayurvedic Rejuvenation packages will include training and treks led by Matt Roberts.

“Ananda-in-the-Himalayas is somewhere uniquely able to allow its guests to not only switch off, but to also

actively engage in a programme of complete wellness,” says Roberts (pictured below, centre). “The location, service, people and approach make it stand out from any other spa in the world. I cannot wait to bring the Matt Roberts Retreat to Ananda.”

Natarajan adds: “We’ve invested in these new initiatives due to increasing demand from our clients. Fitness has gone beyond the gym and is a very personalised experience, demanding a unique understanding of anatomy and physiology.

“Our programmes are growing in popularity as guests look to connect with nature while working on strength and cardio. We’re delighted to be teaming up with Matt Roberts, who can bring all these elements together in combination with other wellness practices at Ananda.” www.anandaspa.com www.mattroberts.co.uk

Alpine approach to better ageing SWITZERLAND: Grand dame of the Swiss mountains, the Victoria-Jungfrau Grand Hotel & Spa is meeting the surging over-60s market with a range of pro-ageing offerings.

“Our new better-ageing programmes are merging luxurious holidays with personal healthcare on a very high and individual level,” says director of spa, Hans-Peter Veit.

“They are not just a cure, they are an experience that combines medical and osteopathic assessment with personalised treatments and effective detox while having a great time - this is our philosophy.”

Hans-Peter Veit The hotel’s Spa Nescens, part of the brand’s overarching vision of health empowerment and prevention, provides treatments incorporating better-ageing programmes that last four or seven days and were developed and approved by the Nescens brand scientific committee.

“We don’t want to preach or force our clients into a specific programme, we want to educate them and develop their programme content together,” adds Veit. “We want them to understand their body a bit better, to live a bit healthier and to be a bit happier. We educate for life - we are partners, trainers, sometimes friends. Our programmes guarantee great results without asceticism, but with a lot of magic moments, fun, joy and happiness.” www.victoria-jungfrau.ch/en

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Wellness Trends & developments

Re-aligning the art of Rolfing

Wellbeing masters

Established in the mid-20th century by biochemist Dr Ida P. Rolf, Rolfing is a deep-tissue manipulation technique designed to realign the body and reduce muscular and emotional tension. Advanced Rolfer Keith Graham describes Rolfing UK’s ambition to raise awareness and take the therapy to a wider audience.

What exactly is Rolfing?

Rolfing is a specialised method of manipulation that works on the complex web of connective tissues surrounding, supporting and permeating all the muscles, bones, nerves and organs. Its aim is to release, realign and balance the body as a whole, enabling ease of movement.

How can it work as a therapy within spas?

Fitness, relaxation and rejuvenation are all maximised during spa treatments if the body is in complete structural alignment via Rolfing. The treatment model over ten sessions, known as the Ten Series, works well in city spas with a repeat client base, supporting postural improvement and movement patterns.

What are the health benefits?

Rolfing can greatly improve people’s posture and balance at any age, releasing tension, alleviating chronic pain and restoring energy. It also aids flexibility and movement, providing an enhanced sense of body awareness and emotional release, as well as helping alleviate injury and enhance physical performance.

How can professionals be trained to become Rolfing practitioners?

The British Academy of Rolfing is a training school now offering the first comprehensive Rolfing programme in the UK to be accredited and certificated by the European Rolfing Association, based in Munich and the Rolf Institute of Structural Integration, Boulder, Colorado. Enrolment is now open for its two and a half-year modular training programme beginning in March 2018. www.rolfinguk.co.uk

Tapping into ‘awareable’ technology Guests looking to monitor more than their daily step count are turning to ‘awareable’ gadgets that prioritise personal health and wellbeing – we take a look at four smart ideas for retail

Track emotional wellbeing Feel is designed to recognise and track emotions by measuring skin temperature, blood volume pulse and galvanic skin response via the wristband’s four integrated sensors.

It feeds back information to your phone, giving real-time information and providing personalised suggestions that help manage emotional wellbeing and monitor daily mood triggers. The app also provides exercises based on Cognitive Behavioural Therapy. www.myfeel.co

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Focus on breathing Spire claims to be the world’s only breath and activity tracker proven to decrease stress.

Focusing on breathing patterns, it enables users to follow their breath on-screen and see how it correlates to their state of mind. The visual ‘Breath Guide’ sends a notification to use its breathing exercises for a return to calm and the app also provides guided meditations. www.spire.io

Monitor body heat The Tanita personal heat meter, created to help avoid heat stroke, dehydration and illness, incorporates a solar radiation sensor, thermometer and humidity gauge with programmable audible alarms.

“People too often ignore the early symptoms of heat exhaustion or just don’t recognise the signs quickly enough,” says Jan Alderlieste, Tanita chief operations officer in Europe, the Middle East and Russia. www.tanita.eu

Igniting retail Check stress levels Made from natural cork, rather than plastic, WellBe monitors the heart rate using a patent-pending algorithm to determine stress and calmness levels based on time, location and people encountered throughout the day.

The app offers mindfulness exercises such as meditations and ‘guided imagination’ as well as programmes from renowned teachers via the Mentors Channel. www.thewellbe.com

www.europeanspamagazine.com

Wellness Bodyism

James Duigan

A blueprint for health

H

INTERVIEW BY HELLENA BARNES

aving founded Bodyism in 2006 on a budget of just £3,000, James Duigan’s pioneering concept is now rolling out globally at exclusive spa destinations including Amilla Fushi in the Maldives, Capri Palace Spa, Italy, and Oetker’s Lanesborough Club & Spa in London.

Promoting his belief that any change in the body needs to first take place in the mind, Duigan’s latest book, Blueprint for Health, explains how mindset, nutrition, movement and sleep are fundamental for wellbeing. In it he shares his personal journey as well as offering guidance on affirmations, body image and how ‘movement is medicine’ for both body and mind.

We talk to James about going beyond diet to face the next frontier in wellbeing.

What inspired you to write this book?

I wanted to address misinformation within the wellness space. People are made to feel bad about themselves or that nothing they achieve is ever enough. When my Clean and Lean Diet book sold almost a million copies I realised it had given me a voice that helped to empower people.

Blueprint for Health goes even further into how we think about wellbeing.

People are looking for answers when they really need to find the right questions first – I wanted to change the conversation by focusing on how they can make the right decisions across all four pillars of health.

What are the four pillars of health?

Mindset, nutrition, movement and sleep have long been acknowledged aspects of wellbeing, but sadly, living by these four pillars is becoming increasingly difficult for many in today’s world; as a society we’ve never been less active or more lonely, malnourished and sleep deprived.

While individually complex, if one area is neglected or out of alignment it can impact on

“Mindset is an under-appreciated and under-acknowledged aspect of wellness and thoughts have the power to shape lives.”

James Duigan, Bodyism

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the others, but when viewed as a combined concept it has a positive snowball effect on wellbeing. No single health trend can help us unless we make positive changes to each of the four pillars, and understanding this underlying philosophy will enable people to find more powerful answers from within themselves.

How does your philospohy integrate with the spa environment?

People engage with it because it is transformative and based in truth. The driving philosophy of Bodyism, ‘Be kind to yourself’, is carved in stone at the front our London base – and isn’t that what spas want for their clients, so they can achieve an optimum state of wellness?

Bodyism takes a very holistic approach that works for everyone and Blueprint for Health expands this philosophy by delving deeper, not only into what we eat and do, but also how to feel and think better, which aligns with many spa concepts.

What is the next big wellbeing trend?

The new frontier of wellness is definitely the ‘mind’. Mindset is an under-appreciated and under-acknowledged aspect of wellness and thoughts have the power to shape lives – the placebo effect really does exist.

During my early days of research and writing, I fought hard to include elements like quinoa and kale – now they are ironic t-shirt slogans.

A few years later, I turned to the awareness of herbal elements such as turmeric, now it is the most searched-for term on the internet. So yes, having fine-tuned my experience in the health sector, I believe that the mind will herald our way forward for wellbeing. www.bodyism.com

James Duigan is a bestselling author and globally respected authority on health and wellbeing as founder of the Bodyism brand, which includes wellness clubs, supplements and fitness wear as well as Bodyism Cafés franchised internationally. James Duigan’s Blueprint for Health is published

by Pavilion on September 7.

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FURNISHINGS

Style EQUIPMENT

FINISHES

TECHNOLOGY

FITNESS

E D I T ED BY S A R A H TOD D

Design focus

Idyllic mountain retreat Newly built Italian oasis combines Alpine aesthetic with Mediterranean refinement An expansive new E3.5m (£3 million) spa has opened within The Winkler Hotel in northern Italy’s Dolomites.

Designed by Ghetta architects with Rizzato Spa Consulting, the 3,500sqm spa comprises nine treatment rooms as well as several chillout areas with mountain views, a panoramic event sauna, a herbal biosauna and a coldwater canal to aid relaxation after the heat experiences.

Seven indoor and outdoor pools are spread across an area of 500sqm and include a panorama pool with an open fire and an outdoor infinity pool with cuddle nests.

Elsewhere, a spa garden offers couches and loungers while there are also two new spa suites for couples’ treatments using Vitalis’ Team Dr. Joseph products.

“The exceptionally idyllic place on which the spa was built influenced the entire design,” says architect Stefan Ghetta. “We focused on combining an open, airy simplicity with a high level of comfort and luxurious equipment and finishes – our focus was always on the magnificence of the natural landscape.”

Spa director Caroline Toniatti adds: “Our premium wellness philosophy is at the very heart of the new spa.

We’ve harnessed the power of our beautiful surroundings to help ground our guests in nature and tranquility and provide an unrivalled opportunity for deep relaxation.”

www.winklerhotels.com Style suppliers Treatment Beds: Gharieni Interior fixtures and fittings: Fischnaller, Tischlerei Bacher, Devine Lighting: Lichtstudio Eisenkeil Heat Experiences: Devine Swimming pool: Eltap Gym-equipment: Schweigler Beauty: Team Dr. Josef, Vitalis, Jentschura, St. Barth

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Style Interiors, equipment & technology

Octane Fitness u Zero Runner ZR8000

The Zero Runner from Octane Fitness is said to be ‘transforming the treadmill’ by enabling almost anyone to walk, jog or run safely and comfortably.

With a design that replicates the exerciser’s natural form, the stride of the Zero Runner matches that of the user but eliminates stressful impact.

Built without a belt, deck or cord, the ZR8000 features a range of 15 resistance levels and 11 workout progammes to personalise intensity and stimulate better results.

Bossini p Dream XL

Designed to deliver an invigorating cascade of water, the Dream XL shower would be an ideal addition to customise a spa suite or as a focal point in a wet spa area.

Blending comfort with wellbeing, Dream XL can be fitted directly onto the ceiling and is available in different sizes and shapes including rectangular, square or round.

The stainless steel showerhead is equipped with 12 RGB LED lights and a low-voltage transformer control keyboard, which enables users to enjoy a chromotherapy showering experience in seven different therapeutic colours. The unit also features a flexible water connection to allow installation in false ceilings, if required.

www.bossini.it

www.octanefitness.com

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Style Interiors, equipment & technology

Lasvit u Zaha Hadid Design collaboration

Lasvit has unveiled two new lighting pieces that were created in collaboration with the late architect, Zaha Hadid. The two designs, Eve and Duna, build on the company’s extensive portfolio of custom projects created in collaboration with various architects and interior designers.

Eve is a chandelier that combines traditional glassmaking techniques with parametric design. Informed by Hadid’s renowned design language, it is composed of 15 glass pieces arranged in one ensemble. Accentuating the differences between clear and opaque elements, the glass bodies are suspended at varying heights to create a play of light and shadow.

The second lighting sculpture, Duna (pictured right), was inspired by the ‘coherent yet abstract logic’ of dune formations and takes the form of a three-dimensional, asymmetric pair of intersecting glass shapes. The surface of the crystal glass is striated to produce ever-changing effects of reflection and refraction.

www.lasvit.com

Pinks Boutique p Pedicure Bowls

Following the trend for clean, crisp Nordic-inspired design, Pinks Boutique has designed a new line of white pedicure and foot ritual bowls and accessories.

The pedicure bowl, which is available with or without a foot shelf – is handmade from a robust, easily sanitised resin that was chosen to withstand heavy spa usage. With a diameter of 47cm, it features carry handles as well as a base wide enough for male clients to use comfortably.

A selection of smaller bowls for soaks, scrubs and oils are made from the same material and feature a unique pearl glimmer that has the effect of amplifying any fruits, flower petals or foliage inside, offering a beautiful shine when filled with liquid.

In addition, a range of white colonial trays, mother of pearl white spoons and cream teapots are available to complement the bowls.

www.pinksboutique.com

Gharieni t MLW F1 Soft

Leading treatment bed manufacturer Gharieni has unveiled two new upholstery colour options for its MLW F1 Soft couch.

Combining a skin-friendly texture with an elegant, modern design, the supersoft polyurethane upholstery of the bed, previously supplied in choco, crème and white, is now also available in macchiato and black.

Further customisation can be achieved with the option of using contrasting colours for the exchangeable side panels of the bed.

With a palette of more than 60 wooden and colour decor options in both matte and high-gloss finishes, Gharieni’s comprehensive range enables spas to create a truly bespoke couch to complements existing interiors.

www.gharieni.com

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Glass 1989 p HOSHI sauna

Heat experience specialist Glass 1989 has added to its comprehensive range of Finnish saunas with the new HOSHI design.

Available in nine standard sizes, HOSHI is designed to be easily installed and use, and features a minimal, linear design.

Made from hemlock, the sauna has a timer and integrated temperature controls as well as two levels of seating, with the upper level including an adjustable headrest.

A heater with stones and a swing door made from 8mm tempered glass complete the offering.

www.glass1989.it

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Style Interiors, equipment & technology

Vectair Systems q Vibe and Vibe Plus

Leading aircare provider Vectair Systems has launched two fragrance systems – the stylish Vibe and Vibe Plus units – which can be discreetly positioned on a wall and, in the latter case, can even be run directly through an air conditioning system.

Both systems are fully programmable, non-aerosol dependent and environmentally friendly – the patented vibrating mesh technology enabling superior fragrance strength without harmful VOCs, solvents or propellants. A spa area can be fragranced over a period of four hours, with the aroma increasing as time progresses.

As well as a ‘Vibrary’ collection of up to 30 premium fragrances, including scents such as sweet pea, bergamot, sea salt and bamboo, Vectair can also create completely bespoke fragrances for its spa clients.

www.vectairsystems.com

Lapicida p Astoria Vanity

Inspired by Art Deco style, the Astoria vanity line from stone specialist Lapicida combines classic lines with a strong architectural presence.

Originally made from solid Carrara marble with brushed brass inlays, the Astoria vanity unit now also comes in a lustrous dark green marble called Verde Guatemala. A modern accent is added with brushed copper inlays, meaning it would look at home in both classic and contemporary spa suites.

Generously dimensioned, the Astoria vanity table stands 900mm high by 700mm wide and 400mm deep, and can be paired with the Astoria mirror, which is supplied in honed Verde Guatemala or Carrara marble.

www.lapicida.com

Precor u Spinner Chrono Power

Following three years of development and testing, leading fitness supplier Precor says its new Spinner Chrono Power bike provides the most accurate way to measure personal performance on an indoor cycle.

The Spinner Chrono has a Kevlar-reinforced timing belt that is said to offer the feel and responsiveness of an outdoor bike, and provides direct power measurement at the source.

A self-powered generator stores energy and supplies current to the colour, backlit console, which supports SpinPOWER programming and is also network capable using Bluetooth and ANT+.

A non-powered version of the Spinner Chrono is also available, featuring a magnetic brake and new timing belt systems, and is compatible with the current Precor Spinning Studio Console.

www.precor.com

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Style Interiors, equipment & technology

The Modern Garden Company t Pavilion Daybed

An ideal centrepiece to a spa exterior, the Pavilion Daybed from The Modern Garden Company is an updated version of a classic canopied bed with a slimline, powder-coated aluminium frame.

The design can be customised with a choice of sheer curtain fabrics and paint finishes, and a detachable side table is also available.

The back panel and roof can be supplied with teak or aluminium slats or in Sunvision (a sheet of PVC-coated acrylic and polyester fibres). The Sunvision roof can be removed to allow light to flood in, while the daybed’s Batyline seat lining can be used alone or with a pair of outdoor cushions.

www.moderngarden.co.uk Glass Design q Isola

The striking Isola basin by Glass Design is a freestanding model fashioned from Murano glass.

Handmade in Tuscany, the basin displays the material mastery with which Glass Design has become synonymous and comes in a choice of opal or matt opal white with chrome detail.

Each piece incorporates LED lighting for atmospheric effect and the eye-catching basin stands 845mm high and 485mm in diameter.

www.alchemyaward.com

Hansgrohe t AXOR Montreux

AXOR has collaborated with the Stuttgart-based Phoenix Design Studio to create a new collection of striking bathroom fixtures.

Featuring an archetypal design reminiscent of the first industrially manufactured fittings of the early 20th century, the Montreux range includes single-lever basin mixers, a new showerpipe and three-hole mixers with low spouts.

Characterised by charming stylistic detail, the range features distinctive finishes in chrome and nickel, both of which are applied using highly intricate PVD (physical vapour deposition) technology, whereby a coating is applied in a vacuum using steam, which leaves the fixtures extremely scratch and abrasion-resistant.

www.hansgrohe.com

Every issue of European Spa showcases the best in spa equipment design, textiles and furnishings.

Contact Style editor Sarah Todd on +44 (0) 115 950 4748 or email sarah.todd@spapublishing.com

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Between the covers

We connect you with the best brands serving the spa and wellness sector.

This issue of European Spa features the latest expertise, news and developments from: [comfort zone] 25, 45, 52 Anne Semonin 58 Aromatherapy Associates

17, 22, 35, 58 Barr + Wray 68, 71 Bastien Gonzalez 28 BC Softwear 72, 75, 76, 77 Biologique Recherche 53, 64 Bodhi & Birch 53 Bodyism 97 Bossini 100 Carita 24, 43, 44, 56 Caudalie 51 Cheeky 08, 72 Clarins 52 CND 10, 54 Commercial Spa Strategies 26, 35 Concept 72 CosmoProf 20 Cowshed 70, 72 de Mamiel 72 Decléor 06, 53 Delforge + Co 25 Dermalogica 60 Dermalux LED 72 Devin Consulting 42, 44 Devine 99 Doctor Babor 24, 57, 58 Dr Murad 56 Elemental Herbology

24, 36, 43, 44, 60 Elemis 04, 24, 35, 54

Ellisons 91 Enjoy Design 42, 44 ESPA 22, 25, 108 Fischnaller 99 Florence Roby 75, 78, 79 Gharieni 35, 44, 63, 87, 88, 89, 90, 99, 101 Ghetta Architects 99 Givenchy 28 Glass 1989 101 Glass Design 103 Global Wellness Summit 30, 31 HACS Group 44 Hansgrohe 103 Hatton Boxing 72 HD Design 23 Helo 42, 44 Henry Boot 39, 44 Horsley & Feather 43, 44 Hospitality & Leisure Concepts 35 ila 43, 44 Inline London 75, 82, 83 Intraceuticals 64 iS Clinical 72 ishga 50 Jennifer Young 43, 44 Jentschura 99 Jessica 42, 44, 53, 61 Katara Hospitality Switzerland 21 Kerstin Florian 15, 53 L’Oreal 42, 44 La Forêt by Dr. Bullens 88, 90

La Sultane de Saba 72 Lapicida 102 Lasvit 101 Lemi 23, 35, 74 Lichtstudio Eisenkeil 99 Made for Life by Spiezia Organics 24 Majestic Towels 75, 80, 81 Marketing Deluxe 90 Matrix 35, 72 Microbia Environment 62 Miguel Perez 70 Mii 18, 44 MKV Design 21 Molton Brown 44 Natura Bissé 24, 47, 54 Natural Spa Factory 53, 55 Neom Organics 54, 94 Nilo 28 Oakworks 72, 107 Octane Fitness 100 OPI 23, 59, 60 PCP Architects 84 Phytomer 58 Pinks Boutique 101 Porcelanosa 98 Precor 102 Premier Software 73 Priori 24 Pure Massage Spa Training 62 Raison d’Etre 22, 23 Reefgrove 44 REM Spa 42, 44

REN 56 Rizzato Spa Consulting 99 RKF Luxury Linen 28, 35 Rythms by Design 62 Schweigler 99 SEO Travel 26 Shiseido 87, 88, 90 Soho Home 72 Spa Life 29 Spa PR Company 26 SpaFest 27 Sparcstudio 91 St. Barth 99 Stages 72 TDB Arquitectura 49 Team Dr. Josef 99 Technogym 28, 72, 90, 92 Temple Spa 60 Thalgo 02, 52 Thalion 94 The Modern Garden Company 103 Tip-Touch International 63 Tischlerei Bacher 99 Travelzoo 26 Treatwell 13 Trish McEvoy 70, 72 Vectair Systems 102 Vita Liberata 23, 28 Vitalis 99 Voya 22, 24, 52, 65 Wellness for Cancer 64 Yorkshire College of Beauty 40

To discuss any bespoke advertising requirements, please contact the sales team at European Spa, T: +44 (0) 115 950 4748.

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Last Word Jamie Waring

A new age of vitality GOCO Hospitality’s Jamie Waring discusses how spas can best serve the wide-ranging needs of an increasingly large global population of over-65-year-olds For mature clients, spa treatments need to encourage and support mobility and the full range of motion as, with age, ligaments tighten and movement can be more restricted.

Encouraging core stability and mindfulness is the key, as is supporting the mind-body element through spa menus and exercise programmes.

While it was once understood that, at a certain age, a brain was ‘set’ and wouldn’t develop any further, we’ve since discovered the concept of neuroplasticity – namely, that the brain is ‘plastic’ at every age and can absorb new ideas as well as develop new pathways throughout a person’s life.

Consequently, classes such as yoga and Tai Chi are excellent for an ageing population – they constitute less stressful exercise but are just as effective, particularly for encouraging the pathways between the brain and muscles, which can also help to combat the onset of various age-related illnesses such as mental deterioration.

Alongside getting older, the global population as a whole is also becoming more educated when it comes to the benefits of leading a healthy lifestyle, paying closer attention to diet, nutrition, exercise and mindfulness.

Pro-active ageing

“We must create and market our products with a multitude of choices built in and trust that people will find their own routes to us based on their personal requirements.”

T

he ageing global population presents a massive opportunity for spas. This is a wide range of individuals with varying needs, many of whom fundamentally want to remain active, and spas can encourage this by providing a kinder focus as their clientele mature. By offering gentle treatments and protocols as well as education, spas are ideally placed to create and support a complete holistic lifestyle for this older demographic.

Increasing at an unprecedented rate, those aged 65 and above now make up 8.5% of the world’s population – expected to be 17% by 2050, according to the National Institute on Ageing. In Europe this figure is already 18.9%, according to Eurostat, with birth rates continuing to decrease.

Among this broad, multi-layered demographic, there is one uniform truth – no-one really wants to see themselves as an ageing person. Spas can circumvent this by positioning their marketing, imagery and offering in such a way as to allow guests to recognise their aspirations while enjoying treatments and programmes that are relevant to their time of life.

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I believe that one of the most important parts of ageing well and encouraging longevity is brain nutrition. It’s all about the fuel you put in your body to live a healthy, long and vibrant life, and spas could encourage a greater integration of nature and nutrition as a foundational part of what they do, as well as offering locally-sourced and organic food wherever possible.

In addition to feeling good, people also want to look good.

Lots of cutting-edge treatments are becoming more available, such as stem-cell therapy, which is already used for professional sports injury treatment and is becoming increasingly accessible and volume-driven within the spa and wellness markets.

Innovation and being constantly outward-looking is key.

The diversity of the older demographic means we can’t neatly box everyone into a very specific age-related profile. Rather, we must create and market our products with a multitude of choices built in and trust that people will find their own routes to us based on their individual requirements. It is vital to keep looking for the best on a global level in order to help guests to achieve their goals on a very personal, and personalised, journey.

Meet the expert Former CEO of Holmes Place and COO of Six Senses, Jamie Waring is now group director of operations for global development, management and consultancy company GOCO Hospitality, which is currently building wellness retirement communities and spas around the world. www.gocohospitality.com

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