THE NO.1 MAGAZINE
FOR SPA AND WELLNESS
Issue 58 | June/July 2017 | www.europeanspamagazine.com
WORLD OF WELLNESS Finding balance at Oman's Anantara Al Jabal Al Akhdar
THE BEST OF BRITISH
Look inside London's luxurious Lanesborough Club & Spa
EXPERT GUIDE: NAILS
Invaluable spa mani-pedi advice and product innovations
SOUTH AFRICA SHINES
How European brands combine with locally inspired treatments
Our Tri-ActiveTM formulations contain unique combinations of plant actives, marine actives and essential oils for naturally beautiful skin and a renewed sense of inner calm
U S E
British Professional Skincare & Spa Brand
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Clarins, the leading prestige skin care brand in Europe1 and 60 years of Spa experience. Spa treatments have always been the source of Clarins’ expertise. 60 years ago, Clarins founder discovered that by listening to what clients had to say, he gained a better understanding of their speciﬁc beauty concerns. Listening to his clients was a ‘winning idea’ he always maintained. Based on Clarins’ scientiﬁc understanding of the face and body, all of our spa treatments are performed using 100% manual methods; no machine can replace the instinctive sensitivity, warmth or gentle precision of the hands. This approach to beauty is what’s kept our clients coming through the door, again and again. Partner with Clarins and beneﬁt from: - High performing spa treatments that deliver scientiﬁcally proven results2. - A customized operational programme to help develop your business long-term. - The commercial and marketing experience of a brand trusted by millions of women. - Maximum visibility through editorial endorsements and targeted, tailor-made PR activities. Visit us at: http://int.clarins.com/spa/
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Welcome I SS U E 58 | JU NE -JU LY 2017
Join the conversation
aradoxically, in a digital age where we are more ‘open’and ‘connected’, a growing number of people of all ages are suffering from issues related to self-esteem, health and wellbeing. However, thankfully, efforts to raise awareness of anxiety, depression and other mental health problems are gathering momentum. Campaigns such as #headstogether – fuelled by support from the Duke and Duchess of Cambridge and Prince Harry – and #globalwellnessday, founded by Turkish spa entrepreneur Belgin Aksoy Berkin are bringing people together to remove the stigma and isolation of mental illness. Taking place on June 10, Global Wellness Day 2017 is supported by a whole network of spas worldwide – to find out more about how you can participate, turn to p22. Spas are perfectly positioned to join this conversation and meet the demand for deeper, psychologically enhancing programmes to help people better manage stress and increase their resilience and happiness. We are already seeing this demand translated into transformational treatments, spaces and programmes, such as those at London’s beautiful new Lanesborough Club & Spa (p36) with its 360° wellness approach, and the immersive forest bathing concept recently revealed at Aqua Sana Sherwood Forest (p74). As well as the latest global wellness business news and wellbeing trends reported in our dedicated section (p105), this issue brings you our first Global Wellness Focus, showcasing some exemplary South African spas that are answering the call for a multi-faceted wellness offering that celebrates local culture alongside the very best in international expertise (p80). As always, we hope you enjoy this edition of European Spa and welcome your comments and any requests for specific coverage. Sarah Camilleri Publisher & founding editor
The Team Publisher & founding editor Sarah Camilleri +44 (0) 115 950 4748 email@example.com
Contributing editor Sarah Todd +44 (0) 115 950 4748 firstname.lastname@example.org
Subscriptions manager Angela Sharpe +44 (0) 1353 772173 email@example.com
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Office address: European Spa magazine, Spa Publishing Ltd, Halifax House, Halifax Place, Nottingham, NG1 1QN, UK.
The No.1 business magazine for spa and wellness professionals. Published six times a year by Spa Publishing Ltd, European Spa is an independent, intelligent business title specifically for spa decision makers shaping the wellness market throughout the UK, Europe and beyond. European Spa is printed by Buxton Press on paper sourced from FSC-certified forests. Spa Publishing Ltd is registered in England. Company No. 6293825
Contents I SS U E 58 | JU NE /JU LY 2017
Business 21 INDUSTRY NEWS
The latest deals, developments and appointments, including Rudding Park Spa’s £9.5 million contribution to the spa pedigree of Harrogate, UK
32 SPATEC EUROPE 2017
We look ahead to this year’s networking event, which takes place at the Ritz-Carlton Abama, Tenerife
44 Q&A: SUSAN GERRARD,
GERRARD INTERNATIONAL The British entrepreneur describes her journey to success and offers advice on how to best deliver finishing touches treatments and maximise retail revenue
48 SPA CAREERS MASTERCLASS, PART II
In the second of our two-part guide, we ask four more experts what they consider to be the best strategies for recruiting and retaining a superlative spa team
122 LAST WORD: AMANDA BARLOW
The Made for Life managing director explains the importance of conveying brand ethics and integrity to today’s ‘conscious consumers’
Spas 36 THE LANESBOROUGH CLUB & SPA, UK The Oetker Collection’s latest luxury offering aims to satisfy London’s thriving lifestyle demand through high-end installations and partnerships with leading wellness experts
74 AQUA SANA AT CENTER PARCS
SHERWOOD FOREST, UK The leading British spa brand has executed a £3 million revamp of its pioneering spa that allows guests to be totally immersed in the popular Japanese forest bathing concept
48 Expert Guide 93 NAILS
The best of the best spa manicure and pedicure products and advice, plus the latest launch innovations, treatment services and catwalk colours from Jessica Cosmetics, CND, OPI, ORLY, B-Line, Morgan Taylor and Leighton Denny Expert Nails
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Contents I SS U E 58 | JU NE /JU LY 2017
The best new treatments and product launches, including a new virtual reality enhanced facial from Natura Bissé and a collaboration between Biologique Recherche and Wellness for Cancer
72 NIMUE: AGE INTELLIGENT
Dr Juanita Kilian on the South African brand’s new skincare line, recently launched by model Helena Christensen
Wellness 80 SOUTH AFRICA IN FOCUS
With European brands making their mark in territories around the world, we visit five stunning South African spas to see how they are enhancing the offering in this majestic country
The latest trends and concepts including collaborations for Grace Belgravia, London and a new five-star offering at Anantara Al Jabal Al Akhdar in Oman
Design 113 STYLE
Our pick of the best equipment, furnishings and finishes highlights Dalesauna’s sensitive addition to a historic wellness tradition at Thermae Bath Spa, UK
Renew your subscription today... Published six times a year and packed with quality coverage to inform and inspire, European Spa will keep you up to speed with the latest industry developments and news. To subscribe visit: www.europeanspamagazine.com/subscribe
email: email@example.com Annual subscription rates (six issues): UK: £65 EU: £85 Rest of world: £110
On the cover: Our dedicated Wellness section highlights the Balance Wellness Programmes offered at the highest spa in the Middle East, Oman’s five-star Anantara Al Jabal Al Akhdar (see p106)
European Spa magazine is published by Spa Publishing Ltd. The Publisher has taken all reasonable measures to ensure the information detailed in European Spa magazine is correct at the time of going to print, and while every care is taken to avoid inaccuracies the Publisher does not accept responsibility for any errors or omissions from any information within this edition. Views expressed in European Spa are not necessarily those of Spa Publishing Ltd. All rights reserved, reproduction in whole or part without the Publisher’s permission is strictly prohibited. © Spa Publishing Ltd
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EDITED BY SARAH TODD
Spa town’s legacy ‘recaptured’ in new £9.5m development Rudding Park Spa in Harrogate features a striking roof-top spa garden and will use natural spring waters from the hotel grounds UK: A new £9.5m (E11.24m) spa has launched at
the privately-owned luxury Rudding Park hotel in Harrogate, Yorkshire. Intending to enhance the town’s considerable spa heritage, the 4,180sqm Rudding Park Spa uses natural waters from the surrounding grounds and boasts a range of comprehensive facilities to ‘enhance the wellness of mind, body and soul’. Designed by architects Enjoy Design, the spa offers 11 treatment rooms; four distinct Mind, Visual, Audio and Sleep zones; a manipedi and makeup bar, and an indoor spring water swimming pool. Product partners include Elemental Herbology, ila, Carita, Jessica and Mii. Jennifer Young will cater for those living with and beyond cancer, and the spa has joined forces with Harrogate’s Sir Robert Ogden Macmillan Cancer Centre to help increase awareness of its offering. Kitchen garden cuisine will be served at the Horto restaurant, with seasonally inspired dishes by chef Murray Wilson.
In addition, a rooftop spa and garden includes a hydrotherapy infinity pool, a panoramic sauna, experience showers, a garden sauna cabin and sun deck. Speaking about his vision for the rooftop spa garden design, leading horticulturalist Matthew Wilson said: “I’ve created a space that is very calming with its topiary beech domes and ornamental grasses, surrounded by beautiful woodland and trees. Guests love the landscape, engage with it and want to know more about it.” “Rudding Park Spa recaptures the town’s spa
“Rudding Park Spa recaptures Harrogate’s spa history and will take our guests to new heights of relaxation” Matthew Mackaness, Spa director
history using natural waters from Rudding Park itself and features an awe-inspiring rooftop spa and garden to take our guests to new heights of relaxation,” said spa director Matthew Mackaness. The spa’s interior fixtures and fittings were supplied by interior design company Horsley & Feather with heat and water experiences from Helo. Gharieni supplied the loungers and treatment beds within the spa while REM was chosen for its pedicure thrones. “A destination spa has always been part of the vision for Rudding Park, as our philosophy is to continually invest in the business to ensure we offer guests the very highest quality,” said owner Simon Mackaness, who acquired the property in 1972. “We are immensely proud of what the forward-thinking spa will bring to the hotel and our guests, as well as Harrogate and Yorkshire as leading UK tourism destinations.” www.ruddingpark.co.uk
Global Wellness Day 2017 prepares to bring ‘mindfulness and happiness’ to 100 countries
News in brief Mandarin Oriental joins Green Spa Network to boost sustainability GLOBAL: Mandarin Oriental Hotel Group’s portfolio of 24 spas have partnered with the Green Spa Network, a non-profit association founded in 2002 that is dedicated to making spas more sustainably efficient. As part of the new partnership, Mandarin Oriental will create a ‘Group Sustainabilty Assessment’ that will adapt the Green Spa Network’s Sustainability Assessment Tool for use in global, multi-property hotel brands. www.mandarinoriental.com www.greenspanetwork.org
Six Senses’ third European property to be built on the island of Ibiza
GLOBAL: The sixth annual Global Wellness
Day (GWD) – aimed at ‘encouraging kindness, gratitude, mindfulness and happiness’ – is set to be celebrated on June 10 in more than 100 countries around the world. Founder Belgin Aksoy Berkin (pictured right), supported by a network of more than 85 Global Wellness Day Ambassadors as well as three advisors and 21 key supporters, has organised complimentary wellness events in more than 4,000 locations for the 2017 event. “We’re thrilled that Global Wellness Day is gathering such support worldwide,” said Aksoy
Berkin. “Our ambassadors have done such an amazing job that this year we are able to expand our focus. We’re also seeing an emphasis on the happiness and health of children, which continues to give me hope for the future.” Commenting on the role that spas can play in supporting the GWD agenda, she added: “Spas are perfect places for people to find inner peace and health. This accords magnificently with our aim to encourage people to start a healthy lifestyle.” For details on how to take part in Global Wellness Day, email: email@example.com www.globalwellnessday.org
SPAIN: Six Senses has unveiled plans to open its first resort and spa in Ibiza. Located on the northern tip of the island in Cala Xarraca Bay, Six Senses Ibiza is set to comprise a resort, spa and residential community. The group’s third European property, it is scheduled to open in 2020 under a management agreement with Beach Box Ibiza S.L. The comprehensive wellness offering will include a ‘spiritual learning centre’ with an innovative approach to optimising health which will include fitness, nutrition and mindfulness. www.sixsenses.com
Preidlhof enhances luxury suites with hydro relaxation spaces ITALY: The Preidlhof resort and spa in Naturns, South Tyrol, has reopened following the completion of a €6m (£5.07m) refurbishment and luxury upgrade programme. Each of the hotel’s 32 suites now also include Spa Loggia relaxation spaces, some of which also feature their own whirlpool and private sauna. www.preidlhof.it
Anantara marks European brand debut in Portugal PORTUGAL: The first European property of hospitality group Anantara Hotels, Resorts & Spas has opened in Portugal. The Anantara Vilamoura Algarve Resort is located on the south coast of the country and was relaunched as an Anantara hotel and spa on April 1, having previously been operated as the Tivoli Victoria. Featuring 280 guest bedrooms and suites, the property underwent an extensive refurbishment prior to the relaunch, incorporating the main lobby, the gym and the Anantara Spa. The rebranded 600sqm Anantara Spa is managed by MSPA International and will use Elemis for all facial treatments. The menu also offers a selection of Anantara’s signature Ayurveda-based treatments alongside indigenous Mediterranean-inspired treatment journeys. As well as seven treatment rooms including three double suites, facilities at the rooftop spa include an indoor vitality pool, experience showers and an outdoor relaxation deck. www.anantara.com
Kempinski The Spa Riga set to open this year
BC Softwear boosts its presence in France FRANCE: Specialist textiles supplier BC Softwear has
LATVIA: A comprehensive new spa will debut in the latter part of 2017 as part of the Grand Hotel Kempinski Riga. Designed by architect Alex Kravetz Design under the direction of the Resense Spa SA design team, Kempinski The Spa Riga will be be pre-opened and managed by Resense. The 1,400sqm development will include six treatment rooms with beds supplied by Gharieni, as well as a relaxation beauty lounge with a nail bar. The heat experiences, provided by Latinwest, will feature a sauna and an aroma steam room as well as a rasul mud room that will use local Latvian muds renowned for their healing properties. A fitness area will be equipped by LifeFitness while there will also be a vitality pool surrounded by heated loungers. “The opening of Kempinski The Spa Riga is one of our most exciting launches this year,” said Resense global operations director Emma-Jane Darby. “It will be the first international, luxury spa in the city and will combine Latvian culture and the very European, seasonal philosophy of Kempinski The Spa.” www.kempinski.com
announced a number of new French partnerships. Headquartered in the UK, BC Softwear established its French operation in 2014 and partnered with French agent Corinne Féjoz to increase its presence in the country. Now well established in a strongly competitive market, BC Softwear France has more than 100 clients, forming recent new partnerships with spas and hotels including La Villa Florius, Corsica’s Hôtel A.Piattatella, the Vichy Célestins Spa Hotel and Burgundy’s Château de Cîteaux. Barbara Cooke, MD (pictured) said: “The competition in France is strong and we’ve had to demonstrate that our products offer value, quality and longevity in a market that is used to French suppliers. “Thanks to a huge commitment and continued efforts by Corinne, along with great sales and marketing support from the UK division, BC Softwear France is now firmly established and we’ve proven our right to a slice of this valuable market.” www.bcsoftwear.co.uk
‘Suite spa concept’ at Dorchester Collection’s iconic Hotel Eden, Rome ITALY: Following an extensive restoration programme,
Dorchester Collection’s Hotel Eden in Rome has reopened with the addition of a new urban spa concept. Updates to the iconic property, which comprises 98 guestrooms and suites, were intended to enhance the hotel’s original design while ‘preserving the much loved spirit of the property’. Created by Patrick Jouin and Sanjit Manku of acclaimed interior practice Jouin Manku, the new spa has been designed as a ‘spa suite concept’. Instead of communal Chiara Interesse areas, such as a sauna and swimming pool, each treatment suite features a changing room with a shower and bathroom, while one suite also has a steam room. Reviving the property’s original vaulted rooms, the spa’s entrance provides a soft, light atmosphere while the three treatment suites offer warm interiors and soothing, dimmed lighting by Metis Lighting design, as well as custom lighting from Aristide Najean. Vaulted ceilings, honouring the typical Roman baths architecture, also play a key feature in the spa’s design. The new spa menu offers guests a fusion of signature treatments and wellness offerings by Sonya Dakar and organic beauty specialists Officina Profumo Farmaceutica di Santa Maria Novella. There is also a blow-dry bar and a mani-pedi suite where therapists will provide treatments using OPI products. “Eden Spa’s spa suite concept offers a tranquil oasis in the heart of Rome, for a luxurious and intimate wellbeing experience,” said Eden Spa’s supervisor, Chiara Interesse. “It is also the first Spa in Europe to feature the awardwinning skincare brand Sonya Dakar.” www.dorchestercollection.com
Biologique Recherche announces new partnership with Capri Palace FRANCE/ITALY: Leading professional spa brand Biologique Recherche has launched at the Capri Beauty Farm within the Capri Palace Hotel & Spa in Anacapri, Italy. Located 300m above sea level and offering stunning panoramic views, the Capri Beauty Farm was one of Europe’s first medical spas and has an enduring reputation for combining highly efficacious treatments with holistic wellness. Speaking about its decision to partner with Biologique Recherche, in-house medical director, Professor Francesco Canonaco said: “We are delighted with our new collaboration with Biologique Recherche, whose products, procedures and methods are recognised worldwide due to their outstanding effects. Their approach is consistent with the medical spirit of our Capri Beauty Farm and with the results we guarantee our patients.” Rupert Schmid, president of Biologique Recherche, added: “We’re honoured that the Capri Palace Hotel has chosen us as the brand for its Beauty Farm. This partnership underlines the scientific rigour of our methodology and the medical content of our products, of which we are very proud.” www.capripalace.com | www.biologiquerecherche.com
Recruitment is priority issue for UKSA UK: The UK Spa Association (UKSA) has emphasised that its core focus for 2017
remains recruitment and retention. Speaking exclusively to European Spa, UKSA general manager Helena Field explained why staff recruitment was a key issue for the association. “We will have a strong focus on recruitment throughout 2017 as it remains the biggest challenge for our members in terms of their spa operations,” she stated. “We’ll also be continuing our research into other retention issues with our benchmarking programme, and will be looking at different initiatives to ensure our smaller salon and spa members receive the same level of support as larger operators.” The association currently has more than 400 members, and Field emphasised that great emphasis will also be placed on promoting National Spa Week, which will take place in spas and salons across the UK from October 30 to November 5. www.spa-uk.org
Rolling out The Massage Company UK: Membership-based business The Massage Company has announced that its first ever franchise agreement, involving a three-centre multi-site deal, has been awarded to husband and wife team Taran and Sophie Bassi. “We set up The Massage Company to franchise across the UK,” said co-founder and operations director Charlie Thompson (pictured above left with Taran Bassi). “To have built, opened our Camberley site, successfully traded and awarded our first multi-site franchise agreement within 12 months demonstrates the speed of roll-out that can be achieved when you bring something new to the market. Opening our first franchise will be a true test of our systems, processes and operating effectiveness.” A typical Massage Company site has a compact footprint of between 185sqm and 279sqm and is operated by up to 30 staff who are guided through a rigorous training programme. “The business model is focused on ensuring its members receive a great massage at a competitive price at a time that is convenient to them, with centres opening from 9am to 9pm, seven days a week,” confirmed Thompson. www.massagecompany.co.uk
Appointments SMT changes at Grand Resort Bad Ragaz
Switzerland: CFO Patrick Vogler will assume operational management of Grand Resort Bad Ragaz at the end of June from Peter P. Tschirky. After more than ten years in the role, Tschirky said the change would consolidate the resort’s position as a leader in medical health and wellbeing before its 150th anniversary in 2019. www.resortragaz.ch
Ceri Silk joins Jumeirah Carlton Tower
Decléor opens Boutique Spa in London UK: Decléor has launched its
first UK boutique and day spa in London’s Westbourne Grove, which is described as providing an ideal setting for the brand to showcase its merchandising and provide a total brand immersion for new and existing customers. The Decléor Boutique Spa includes three treatment Sarah Power rooms with beds supplied by Maletti and an express treatment area that offers the brand’s new Face Shot menu of targeted treatments focused on specific facial areas. There will also be a private express treatment
room, called The Recharging Hub, for the performance of 30-minute treatments for both men and women. “As Decléor continues its acceleration, our first boutique and day spa is an exciting step in our story as a brand; enabling us to give consumers an immersive Decléor experience and road test innovative concepts,” said Decléor’s general manager, Sarah Power. “Our new treatment menu really sets us apart. From 15-minute Face Shots with facial massage tutorials, to our express and full treatments, we are providing consumers with professional expertise and unique experiences throughout their journey in the boutique.”
UK: Ceri Silk has joined The Peak Health Club & Spa at Jumeirah Carlton Tower in London’s Knightsbridge as its new spa manager. With more than 30 years’ experience in the industry, Silk joins the team from Saks Hair & Beauty, where she was previously the beauty business development manager. www.peakhealthclub.com
New spa director for Ramside Hall
UK: Joanne Green has become spa director at Ramside Hall Hotel, Golf & Spa. She joins The Spa at Ramside from Aqua Sana at Center Parcs. “I’m really excited about working at Ramside,” said Green. “I knew when I first visited the spa that it was something special and I’m looking forward to being part of its future growth.” www.ramsidespa.co.uk
The Natural Spa Factory extends its collaboration with Exclusive Hotels UK: The Natural Spa Factory has deepened its
relationship with Exclusive Hotels through its presence at The Spa at Pennyhill Park. Building on a recent collaboration that involved the introduction of a curated collection of more than 30 products at Pennyhill Park, the natural skincare brand will now supply a tailored collection of 16 treatments including facials, massage, body therapies and spa days. Darren Dixon, spa manager at Pennyhill Park, said the range had flourished within the spa. “We are delighted with our recent collaboration with Natural Spa Factory,” he enthused. “The superiority of its products and their sleek packaging design is aligned with the luxury market. Extending the partnership to include our professional range means we can now incorporate this luxury into our treatments and spa days too.” Jeremy Smith, Natural Spa Factory’s co-founder, added: “Working with Exclusive Hotels has been a pleasure from the outset. Darren and his team strive for excellence and the opportunity to influence this amazing facility was a role we relished.” www.naturalspafactorytrade.com www.exclusive.co.uk/pennyhill-park
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Titanic Spa revitalises its offer UK: Yorkshire’s Titanic Spa has revealed the results of
a comprehensive £200,000 (E233,000) refurbishment programme in collaboration with designers Dawnvale. The revamp was part of the destination spa’s continual investment programme and follows the completion of a £250,000 upgrade of Titanic Spa’s 34 apartments in conjunction with Emma Kay & Co. Work to the spa interiors included the introduction of a real stone vinyl wall covering in the spa’s bistro, carpet tiles that are intended to give the impression of ‘the outdoors Warrick Burton seeping inside’, new bronzed, textured wall tiles and fabrics that change colour and shape as guests walk by. Further additions include a new mud chamber supplied by Dalesauna, complete with walk-in showers, and new contemporary seating and tables in reception. “We pride ourselves on maintaining our reputation as an innovator within the industry and believe that design and materials have a huge part to play in the spa experience,” said managing director Warrick Burton. Further work in 2017 will include an upgrade of the relaxation lounge and popular ‘bean bag pit’ and the development of a high-end retail area in conjunction with the spa’s product partner, Elemis. www.titanicspa.com
Inaugural SpaFest promises to be ‘an incredible couple of days’ UK: A new, wellness-focused event, set to debut from
September 21-22 in Newquay, Cornwall, promises to be ‘a meaningful gathering about wellness’ for business owners, managers and directors in the spa and wellness industries. Confirmed sponsors of SpaFest so far include Made for Life by Spiezia Organics, Voya and Elemental Herbology while European Spa will be the event’s media partner. Topics covered during the event will include how companies can blend wellness with commercial integrity and how businesses can ensure they truly make a difference. Amanda Barlow All profits from the event will go to the Made for Life Foundation, which provides ongoing support for those going through cancer. Event organiser Amanda Barlow said: “SpaFest’s focus is to broaden the perception of the wellbeing industry as a global movement. It will enable delegates to take some time out, be inspired by new ideas and catch their breath in a relaxed, beautiful environment. “It’s a chance to truly connect with like-minded people; to be still, listen, learn and reflect. It’s going to be an incredible couple of days.” To get involved or book tickets, visit: www.spafest.co.uk
Elemis collaborations further expand global spa portfolio GLOBAL: Leading professional product house Elemis has boosted its
global portfolio by securing 18 new premium spa locations. Having entered 14 new countries in 2016 including Oman, Saudi Arabia, Poland and Denmark, Elemis is currently present in spa locations in a total of 85 countries worldwide. In the UK, new locations include the Hale Country Club & Spa in Cheshire (pictured right) as well as Champneys new spa hotel at Eastwell Manor in Kent; Fowey Hall Spa in Cornwall; and 30 James Street, Morgan’s Spa in Liverpool. Further notable UK spas for Elemis include Aqua Sana at Center Parcs Sherwood Forest (see p74), ESYA Spa at Retallack Resort in Cornwall and the Kallima Club Spa at Hilton London, Syon Park. Elsewhere, Elemis has joined the LivingWell Health Club at the Hilton Berlin and the Soma Spa at Domes of Elounda in Greece, as well as entering the newly redesigned spa within the Lanzerac Estate in South Africa’s Stellenbosch region (see review on p82). www.elemis.com
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Global Wellness Summit announces keynotes
Diary dates Forum HOTel & Spa
June 1, 2017 The Four Seasons Georges V Hotel, Paris, France The tenth edition of this celebrated meeting point for Europe’s leading influencers in spa, hospitality and wellbeing. Featuring knowledge sharing sessions on the best present and future practices as well as the Black Diamond Award. www.forumhotspa.com
June 14-17, 2017 The Ritz-Carlton, Abama, Tenerife, Spain European buyers with global business interests, spa operators of leading hotel resort, destination, medical and day spas and an exclusive selection of suppliers participate in face-to-face meetings and international speaker sessions over two dedicated business days.
Global: Organisers of the Global Wellness Summit
(GWS) have revealed details of three expert keynote speakers who have been booked to address this year’s invitation-only event. The trio of well-respected figures from the fields of neuroscience and beauty will deliver keynote sessions during the conference, which is set to take place at The Breakers, Palm Beach, Florida, US, from October 9-11. Their contribution will focus on the new intersections between beauty, aesthetics, neuroscience and wellness and how these may impact on the beauty industry. Cognitive neuroscientist Dr. Anjan Chatterjee will be joined by ‘science of happiness’ expert Nancy Etcoff, PhD and Dr Lisa Ishii, who has deep research interests in the topic of facial perception. Susie Ellis, GWS chairman and CEO, said: “The scientific and neuro-scientific insights of these thought
Spa Life International (Ireland) Dr Anjan Chatterjee
Nancy Etcoff, PhD
Dr Lisa Ishii
leaders will help us forge new, disruptive connections between beauty and human wellness. It’s certainly going to be an eye-opening content thread at the Summit.” www.globalwellnesssummit.com
Spa Life Ireland secures two inspirational speakers IRELAND: Further details have been revealed about the
inaugural Spa Life International (Ireland) event, which will take place at the Osprey Hotel & Spa in Naas, Co. Kildare from June 19-20. Supported by Failte Ireland and Meet in Ireland, Spa
Frank W. Dick
Life Ireland is the second in a trilogy of Spa Life events taking place in 2017 and is being billed as the biggest event of its type to be hosted in Ireland. Combining new product showcases with spa industry insights and extensive networking opportunities, the event’s two keynote speakers will be ‘The Tweeting Goddess’, Samantha Kelly, who will discuss the power of making connections, and corporate coaching consultant Frank W. Dick, OBE, who will deliver an exclusive presentation on turning adversity into advantage. “We aspire to keep each Spa Life event completely focused and relevant to each attendee and their vocation, skills and interests,” promised Spa Life co-founder Andrew Hammond. “Industry leaders often remark to us that Spa Life events provide them with unrivalled access to decision-makers and the unique networking atmosphere results in great connections that lead to multiple, enduring benefits for their businesses.” www.spa-life.international
Share your appointments, announcements, launches and diary dates with our News editor Sarah Todd. Call +44 (0) 115 950 4748 or email firstname.lastname@example.org
June 19-20, 2017 The Osprey Hotel & Spa, Naas, Co. Kildare, Ireland 2017 sees the debut of Spa Life International in Ireland. Supported by Fáilte Ireland and Meet in Ireland, the successful event agenda will combine a conference and meetings forum with plenty of networking opportunities. www.spa-life.international/
Global Wellness Summit
October 9-11, 2017 The Breakers, Florida, US The 11th event returns to the US to unite leaders, influencers and visionaries to positively impact and shape the future of the global wellness industry with an agenda that includes interactive sessions and panel-led discussions. www.globalwellnesssummit.com
ISPA Conference & Expo
October 16-18, 2017 Las Vegas, US The International SPA Association hosts global industry professionals for its annual event comprising of keynote presentations for business strategy and industry development, networking events and an expo. www.attendispa.com
Business Event preview
SPATEC Europe heads to Tenerife We ask SPATEC Europe’s event director, Stephen Pace-Bonello, what to expect from what is one of the must-attend dates for European spa professionals
The eleventh SPATEC Europe will take place in Tenerife at The Ritz-Carlton, Abama on June 14-17. With an enduring reputation for combining results-driven business meetings between Europe’s leading operators and suppliers Stephen Pace-Bonello with multiple networking opportunities, SPATEC Europe has created an engaging and successful event platform that enables spa and wellbeing businesses to thrive. We spoke to event director Stephen Pace-Bonello of Questex Mclean Events to find out what this year’s delegates can expect.
How would you sum up this years event? SPATEC has grown consistently since the first event 11 years ago, not just in number of delegates attending but also, more importantly, in its relevance to a wider audience. While maintaining a strong representation of UK-based buyers and suppliers, our efforts to attract more companies and brands from mainland Europe to the event are paying off. This means that this year, more than ever before, SPATEC has become a platform for leading suppliers to connect with a host of buyers from right across the continent.
What can delegates expect from the event? The programme officially begins with a welcome dinner reception, which serves as an ice-breaker to ease everyone into the event – old friends can become reacquainted and many new introductions will be made. The following morning, it’s right down to business, with a brief educational seminar followed by a full day of pre-set appointments between buyers and suppliers. After a busy day full of meetings and discussion, delegates are treated to a casual networking evening activity with dinner. The second day of appointments will be held on Friday and then the event comes to an official close with a farewell dinner that evening.
Clockwise from top: Suppliers and buyers enjoy ‘speed-dating’ networking sessions; the Ritz-Carlton Abama resort in Tenerife; delegates celebrate Global Wellness Day at the 2016 event
What’s your favourite moment from a previous SPATEC event? We are committed to making every event special for all the delegates, who expect to come away with good business leads and great memories on a personal as well as a business level. Perhaps my favourite memory happened last year, during a boat trip along the coast of The Algarve. The delegates were split into two groups on the boats and we were treated to an impromptu dance-off between the two teams as we made our way along the coast!
If delegates take one thing away from this year’s event, what would you like it to be? In an age where social media and technology have become such a big part of our business and personal lives, SPATEC focuses on the importance of face-to-face communication and the benefits of spending quality time with peers and potential clients. We hope our delegates will leave our event with a renewed determination to dedicate more time to nurturing their relationships in this way in the future. For more information about SPATEC Europe 2017 please visit www.spatecevents.com/europe or contact Stephen Pace-Bonello at email@example.com
SPATEC 17 Europe
14-17 June 2017 Ritz-Carlton Abama, Tenerife, Spain What do you get at SPATEC? • Guaranteed pre-qualified audience of key decision makers • Pre-set appointments with buyers of your choice • Limited competition • 2 full days of exceptional networking • Unparalleled value for money • High quality seminar programme
Your best marketing spend this year! For more information contact: Stephen Pace-Bonello, Event Director firstname.lastname@example.org Tel: +356 99458305
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Spas The Lanesborough Club & Spa
Spas The Lanesborough Club & Spa
The best of British As The Lanesborough Club & Spa awakens a new era of lifestyle wellbeing, we visit the ‘luxury club for life’ that is raising spa standards in the heart of London R EP OR T BY H EL L ENA B A R NE S
he much-anticipated unveiling of London’s Lanesborough Club & Spa heralds an evolutionary chapter for this iconic five-star hotel, located between Mayfair and Belgravia with exclusive views across Hyde Park. The Regency-period property, built on the former home of Viscount Lanesborough with 50 guest rooms and 43 suites, is the first UK venture by the Oetker Collection, which is renowned for one-of-a-kind Masterpiece Hotels including Brenners Park-Hotel & Spa in Germany and Le Bristol Paris, Hotel du Cap-Eden-Roc and Château Saint-Martin & Spa in France. “The Oetker Collection sees spas as an essential part of a hotel experience, especially as the global traveller becomes more health aware and wellness integrates into daily life,” states Geoffrey Gelardi, managing director of The Lanesborough. “We create spas to encourage long-term health, hence the building of The Lanesborough Club & Spa, which supports this objective for ongoing wellbeing – not just a one-off fix. It will be a beacon for guidance on wellbeing lifestyle with tailored programmes for fitness, nutrition and therapies.” While the hotel’s acclaimed re-opening in 2015 affirmed its high status for style and service, its modern-day lifestyle club and spa is founded on new thinking by design strategists and wellness innovators. As a place where traditional values meet modern demands, The Lanesborough exemplifies Oetker’s commitment to individuality and reveals something of the lifestyle movement gathering at a pace in London. “Each Oetker Collection hotel is designed differently depending on guest needs and the market in which it is located,” explains Gelardi. “There is not a one-size-fits-all approach like many of the bigger luxury hotel chains – each spa is bespoke.”
Creating concepts Overseeing the development under Gelardi’s direction, industry stalwart Neil Howard was assigned four years ago by the hotel’s project management team and continues to visit every week during its post-opening year to monitor performance standards. “We worked with Howard Spa Consulting to create a comprehensive and exclusive offering that would meet the needs of Londoners and hotel guests,” says Gelardi. Opposite page, clockwise from top left: Marble detailing in one of the four single treatment rooms; The Lanesborough is located in the heart of London; British brand ila created exclusive bespoke treatments; the grand entrance to The Lanesborough Club & Spa; the male and female hydrothermal spaces feature six-seat saunas from Barr+Wray; high-class refreshment at the stylish bar
According to Howard, this project was about establishing something far more than just another spa space. “We were initially shown a subterranean commercial space and given the brief to take an entirely new approach to design,” he recalls. “Our mission was to capture and highlight The Lanesborough’s brand values with a concept that would flow through the entire space. The club and spa had to merge seamlessly, something that is typically overlooked. This called for consideration of every possible angle, from active to passive experiences, wet to dry areas and the different journeys of day spa visitors and club members. ” While final figures are as yet undisclosed, it is clear that the project spend was substantial. “Everything that The Lanesborough does is of the highest quality with the finest materials and craftsmanship,” confirms Gelardi. “The Lanesborough Club & Spa was no exception.” However, Howard’s remit required careful value engineering, with financial projections submitted and realistic operational expectations set up. “We ensured a significant market gap that would generate revenue and justify the spend,” Howard confirms.
Grand plans Located in the easterly wing of the hotel and encompassing 1,718sqm, The Lanesborough Club & Spa is set below ground with internal guest access and a private entrance on Grosvenor Crescent for members only. Described as ‘British’ in character and showcasing high-end bespoke craftsmanship, it has the ambience of a select club and the building looks back beyond its Regency roots to take inspiration from London’s Roman heritage. Guests are greeted in an elaborate 185sqm mirrored lobby, which leads to both an exclusive boutique and the spa restaurant, inspired by The Lanesborough’s Michelin-starred chef, which serves ‘clean and lean’ cuisine. Further on is an expansive 371sqm gym with 75 pieces of hi-tech equipment and 22 machines supplied by fitness brands including Technogym and exclusive American import Woodway.
“Each Oetker Collection hotel is designed differently. There is not a one-size-fits-all approach like many of the bigger luxury hotel chains – each spa is bespoke.” Geoffrey Gelardi Managing director, The Lanesborough
Spas The Lanesborough Club & Spa
To the right of the reception area is an exquisite manicure and pedicure area known as ‘The Painting Room’, which offers luxury hand and feet treatments from La Prairie. A serene, colonnaded corridor provides access to four 23sqm individual treatment rooms and a VIP suite complete with couples’ shower and rasul. Moving through the heart of the spa and its relaxing treatment lounge, the spa space separates into male and female areas with gender-specific thermal suites. Created by hydro-thermal specialist Barr + Wray, these incorporate six-seat saunas and steam rooms designed with one-way glass, as well as experience showers by Axor Hansgrohe. The wet areas culminate in a centrepiece 8.6m x 4.9m hydrotherapy pool for communal bathing.
Exclusive design High-end residential design practice 1508 London was chosen to furnish Gelardi’s vision with a flourish of club comfort and spa exclusivity. “The over-arching concept is a uniquely British-inspired spa and club, which flows holistically as a natural extension from the look and feel of The Lanesborough,” Gelardi describes. “Inspiration was drawn from Roman bath spas where rhythmic ceremonial spaces Below from left: The communal hydrotherapy pool is a central installation offering mixed gender bathing; masculine design typifies the male changing area
Our luxury ‘club for life’ has the exclusivity and service levels that ensures our guests and members are always in good hands.” Benjamin Evans, Lanesborough Club & Spa general manager
were carved from a single material with subtly layered areas to create intuitive and celebratory journeys. The aim was to create a space that would last into the future.” “The Lanesborough was looking to embody its exceptional residential elements within the club and spa,” reveals Louise Wicksteed, partner and creative director at 1508 London. “This was key to our design identity in terms of grandeur and grace, materiality and pallet, textures and techniques. “The interiors maintain The Lanesborough’s architectural and classical details with British materials including marble detailing, silk wallpapers, wood panelling and leather combined with sparks of peacock-blue satins, deep green silks and bronze trims to enhance the oak and Bath stone.”
Changing with the times With a directive to provide pause points and feature moments, it is perhaps the creation of the separate male
Spas The Lanesborough Club & Spa
and female zones that defines the spa design. These are not mirror-image changing areas, but individually designed ideals; the female dressing room is created in classic boudoir style, with a gentlemen’s club feel to the male area. However, while each area tells its own story, both are equally resplendent with first-class facilities, luxury products and spa butlers. “Spas these days are less about beauty and more about health and wellbeing, and this has been a big shift,” says Gelardi. “Additionally, there is a huge increase in men using spas now, so it was crucially important at The Lanesborough to create spaces that actually work for both genders.” Designer Neil Howard further emphasises the importance of making every aspect of a spa as memorable and special as possible, including the changing rooms, which are essentially the first and last stages of the guest journey and mark a point of transition for users. “While functionality is the purpose, this space has to be exceptional,” he states. Exemplifying this attention to detail, during the four-year project 1508 London introduced lavish hand-laid flooring, sculptures, acoustic enhancements and atmospheric lighting to link dark and light settings throughout the thermal sequencing. “These spaces are designed to become increasingly evocative as people use them – it’s what brings them alive.” says Louise Wicksteed. “You wouldn’t believe the level of detail – everything was created for uniqueness, which gives it strength of character and experience.”
“Therapists cannot work in a world-class establishment and provide ‘okay’ treatments – it’s just not acceptable.”
“While we’ve always been associated with the luxury wellness market, it is a genuine honour to work with such an iconic hotel.”
Wellness Experts Anastasia Achilleos
Founder, The Anastasia Achilleos Method Facial innovator Anastasia Achilleos has been something of a spiritual mentor for The Lanesborough Club & Spa therapy team, working from the belief that a superior spa demands a superior service and offering. “Therapists cannot work in a world-class establishment and provide ‘okay’ treatments – it’s just not acceptable,” she states. “Mentoring therapists is everything when it comes to achieving excellence. Empowering them to open up and be the best they can be means leaving all past perceptions behind. We took them on a personal journey, allowing them to disconnect in order to reconnect, and enabling them to discover their own intuitive mindset. It was a truly incredible experience for all the team. “If you’re only training product knowledge or teaching an application technique then you are not creating better therapists, you are simply imparting information. The partnerships at The Lanesborough Club & Spa elevate mentorship to a whole other level – it was a very mindful selection.”
Founder, Bodyism Fitness leader James Duigan brings his renowned brand to The Lanesborough in the form of a team of Bodyism Performance Specialists, its ‘clean and lean’ food concept, and retail activewear and health supplements. “While we’ve always been associated with the luxury wellness market, it is a genuine honour to work with such an iconic hotel,” admits Duigan. “The Lanesborough Club & Spa is rare in terms of its holistic, yet ultra-luxury gym, which enables us to stay true to who we are and help to shape people’s lives. “There’s nowhere else in London where you can be taken care of in this way. A real depth of thought has been put into it right from the very top. “For us to be able to work with Geoffrey Gelardi – a legend in the industry – has been amazing. Nothing has been put in our way. The Lanesborough expanded on our expertise and supported our ideas fully. The key question has always been: ‘What do you need to make this the best?’”
Spas The Lanesborough Club & Spa
“We have continued our long relationship with La Prairie to provide treatments that blend the very best in science with some of the world’s rarest ingredients, such as caviar, gold and platinum.” Debbie Lowry, Spa manager
Above from left: ‘The Painting Room’ manicure and pedicure area provides treatments from La Prarie; a 371sqm gym offers guests some 75 pieces of hi-tech fitness equipment
A place for people As a prime Knightsbridge property The Lanesborough is located in something of a hot spot where five-star spa hotels are concerned. Furthermore, its international reputation as a hotel of distinction demanded to be complemented by a club and spa sub-brand with a strong wellness philosophy. The vision was to present an individualised take on private members’ clubs that centred on spa, fitness and wellbeing for the high-reaching local and global market. “The Lanesborough Club & Spa was built as a lifestyle club for those who live in the city and those who visit,” states Gelardi. “Our aim is to make the hotel a ‘place for people’ by providing a 360° integrated approach to wellbeing in collaboration with resident experts who are ‘best in class’ and leaders in their respective fields.” The appointment of some of London’s elite spa and wellness experts has been integral to enhancing the quality of The Lanesborough Club & Spa concept. “La Prairie, Bodyism, ila, Anastasia Achilleos and Beata Aleksandrowicz were all selected as world-renowned experts for residency,” Gelardi confirms. More than just brand associations, these synergistic partnerships create an offering that is in tune with the latest lifestyle trends, ensuring every aspect of the guest journey is an exceptional and cohesive experience. “They provide a holistic approach that offers a point of difference compared to other London hotel spas,” Gelardi concludes.
Exclusive offering The spa’s impressive treatment menu is the realisation of a two-year collaboration between concept managers, resident experts and product partners, underpinning The Lanesborough’s philosophy of intimacy, intuition, delivery and discretion. Instrumental in its development was Debbie Lowry, who was part of the hotel’s original 2003 spa team and returned in 2015 to take the role of spa manager. “We have continued our long and successful relationship with exclusive Swiss skincare brand La Prairie to provide treatments that blend the very best in science with some of the world’s rarest ingredients, such as caviar, gold and platinum,” says Lowry. “We also have ‘super facialist’ Anastasia Achilleos presenting her multi-platform treatment, which incorporates craniosacral therapy and massage with The Achilleos Method. “This harmonises beautifully with ‘beyond organic’ British spa brand ila, which has created a collection of products exclusively for signature treatments. These ensure high levels of natural and ethical purity in our offering, with treatments such as The Lanesborough Club & Spa by ila Silk DNA Body Cream, drawn from the silk cocoons of Italian butterflies (which remain unharmed). This is an extraordinary process that enables the use of the silk’s anti-inflammatory and nourishing properties on a deep, cellular level.”
Fit for purpose General manager Benjamin Evans leads a 45-strong team who can accommodate up to 80 hotel guests per day alongside an exclusive private membership capped at 450 people. “Our resident expert partners are a clear point of difference to our
London’s Finest - The Lanesborough Club & Spa The recently opened Lanesborough Club & Spa is the latest example of our purpose …..To capture & highlight the brand values of leading properties by creating concepts that typify & extend a property’s appeal & individualism. Howard Spa Consulting were responsible for:
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Equipment Recommendations Treatment Menus & SOP Manuals Training & Programme Staff Structure Pricing Strategy Bespoke Spa Product Selecting 'World Class Specialist Partners'
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competitors – their professional excellence will drive The Lanesborough to rise above the ranks of spa and wellness clubs,” he claims. “With fitness partners such as Bodyism providing Body Oracle sessions and nutritional advice, we have elevated the concept of personal training for members across our facilities to develop the most efficient path to improvement. “Classes include Bodyism warrior, Acroyoga and ballet, working closely with creator James Duigan who will be available exclusively to members on request. “This offering is keenly supported by our dedicated spa butlers who provide a highly-personalised concierge service, from laundry to last-minute bookings, ensuring our members can focus on their own wellbeing.” The club and spa commands a full individual membership fee starting at £6,000 (@7,076) with successful applicants granted exclusive access to partners and priority bookings throughout The Lanesborough. “Ensuring personal wellbeing remains a priority at all times,” states Evans. “Our luxury club for life’ has the exclusivity and service levels that ensures our guests and members are always in good hands.”
The Lanesborough Club & Spa +44 (0) 20 7259 5599 www.lanesboroughclubandspa.com Management company: Oetker Collection Spa design: Howard Spa Consulting Interior design: 1508 London Hotel managing director: Geoffrey Gelardi Club & spa general manager: Benjamin Evans Spa manager: Debbie Lowry Club & Spa size: 1,718sqm Treatment rooms: four individual and one double VIP suite Team: 45 Thermal and wet areas: Barr + Wray, Axor Hansgrohe Spa partners: La Prairie, Achilleos Method, Bodyism, Pure Massage Treatment couches: Gharieni Fitness equipment: Technogym, Woodway
“We chose treatments that reflect our holistic core based on the healing traditions of Tibet, Ayurveda and yogic healing.”
Founder, Pure Massage Spa Training Method International massage specialist Beata Alexsandrowicz, renowned for her Pure Massage Spa Training Method, brings these ground-breaking techniques to The Lanesborough Club & Spa. “Fusing eastern and western approaches, which acknowledge the natural rhythms and self-healing abilities of the body, I created a range of therapeutic deep tissue massages together with treatments based on movement and stretches,” she explains. “Drawing on my Twelve Principles of Massage, all therapists underwent an intensive training programme to learn how every treatment must be customised, reflect ‘of-the-moment’ needs and create a genuine spa experience. “It is the power of touch that makes massage the most requested treatment on the spa menu and I equip therapists with injury-free techniques, developing their self-awareness and self-care while boosting their development and communication skills. “It was a real journey for them. I worked closely with the team to develop all of their skills, empowering the therapists to move from passive providers to active advisors.”
Chairman & founder, ila ‘Beyond organic’ British spa and beauty brand ila created The Lanesborough’s exclusive product line and developed its authentic luxury therapies. “We chose treatments that reflect our holistic core based on the healing traditions of Tibet, Ayurveda and yogic healing,” says Denise Leicester. “The spa is also first in the UK to use our crystal singing bowls, using sound vibration therapy to sooth the nervous system. “Also available are our series of ‘ila life therapies’ incorporating rituals to trigger transformation. The Kundalini Stillness therapy is providing extraordinary restorative results to help relieve stress and exhaustion. “Excellence resonates from every atom of The Lanesborough, so we are thrilled to be in partnership with it. They really understand what ila is about – organic, pure ingredients in products made by hand in the Cotwolds and imbued with good intent. Being part of such a team of experts offering this unique spa concept is a real privilege.”
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The growth of natural nails As Susan Gerrard, the chairman of natural nailcare treatment pioneer Gerrard International, celebrates 25 years in the industry, we discuss the increasing popularity of nail services in the spa market I NT ERV I E W BY M A R K S M I T H
hen she brought Jessica to the UK some 25 years ago, Susan Gerrard led the way in making natural nailcare a favourite on the spa treatment menu. A successful distributor of market-leading beauty brands, including professional skincare range BeautyLab and the unique Spongellé retail offering, in 2011 Gerrard International launched Mii Cosmetics, a comprehensive makeup line specifically designed for spas and salons. Mii has since added brows and tanning to its portfolio of products and treatments, and is now available in over 700 spas and salons throughout the UK as well as being distributed in 15 countries. Committed to training and education, Gerrard International partners with exclusive spas such as the UK’s Pennyhill Park, Chewton Glen, Stobo Castle, Gaia Spa at Borringdon Hall and Ribby Hall; The Well in Norway; Oceo Spa at Seafield Hotel, Ireland; and Agua Spa Eindhoven in Holland. Recently awarded the Scratch Stars Lifetime Achievement Award for her contribution to the beauty industry, we ask Susan Gerrard about her journey to date.
What’s been the secret of your success? It was simply a matter of being in the right place at the right time and recognising it. When I discovered Jessica there was a huge gap in the market for natural nailcare. Nails were always the poor relation to any other service. It was unheard of to have a team of educators and sales reps visiting salons. I travelled the UK and introduced Jessica to treatment menus, offering great treatment and retail opportunities. I always followed my gut instinct. Natural nails started to overtake artificial nails, then I developed a ‘facial’ for the hands and asked Jessica to produce a gel system that was healthy for the nails. I had always wanted my own makeup range for the professional market and Mii Cosmetics, which took around four years to develop, was one of the biggest achievements for the company. A year later, we introduced the marine-based Kissed by Mii tanning range, then we developed Brows by Mii.
salons and spas struggle with this so we support businesses with their own retail sites.
What does Gerrard International offer spas? Our huge global experience. We have everything under one umbrella: makeup, skincare, nails and brows. Being a distributor as well as a manufacturer means we know what is needed. We ensure our trainers deliver exceptional training. Our customer service team and area managers are dedicated to the industry and we have won accolades six years running in the Professional Beauty Awards. Everything we do is with the end sale to the end user in mind.
What retail advice would you give spas?
“My success was simply a matter of being in the right place at the right time and recognising it.” Susan Gerrard, Gerrard International It’s important to surround yourself with people who have strengths in different areas but a passion and loyalty that matches your own.
How is the industry different these days? It’s changed beyond all recognition. People are now better educated and there is a whole industry that didn’t exist before. Nails have become a must-have accessory. When we launched there were hardly any spas, now they are part of the landscape, especially in hotels. They are a large part of our business.
What is the greatest business challenge? Undoubtedly the internet, by which I mean the general cut-price internet sites that have become the scourge of our industry. Our own brand will never appear on these, but when it’s out of your control that’s hard. A lot of our
Make sure the area is inviting, interactive and fully stocked. Makeup brushes should be regularly cleaned. Keep it changing and have a stay-and-play area where guests can try out new things. Incentivise staff with high-street vouchers. Create a star product of the week to focus the therapist’s mind. Have weekly meetings to back this up. Clients want the best value for their money and if you let them walk out the door without homecare you are failing in your duty.
How important are finishing touches like makeup and brows on the spa menu? If you offer facial treatments, your client may be relaxed but she also wants to walk out looking great. Some pure mineral makeup will have her looking like a million dollars – this is the finishing touch. You can also shape her brows after the facial or show her how she can do it. Clients’ expectations are higher these days. Don’t short change your business or they will go elsewhere. Women have always wanted instant results and this is why the beauty industry is booming, so don’t miss out by underselling your spa’s potential. www.gerrardinternational.com Right: Committed to training and treatment excellence, Gerrard International distributes Jessica (top right) and Spongellé (bottom left) in the UK. The company also produces Mii Cosmetics (bottom right) as well as Kissed by Mii (top left)
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Alpine Ayurveda European Spa heads for Austria to experience a pioneering take on an ancient healing system at Ayurveda Resort Sonnhof
Life is good,” says Amanda Barlow, managing director of Made for Life by Spiezia Organics, and she has every reason to feel that way. Her award-winning brand achieved a milestone by becoming the first 100% organic wellbeing and skincare brand to be accredited by the UK Soil Association across its entire range. Highlights of 2015 include a new partnership with a fully involved financial backer; an extensive rebranding project; the creation of new products; and the advancement of the brand’s spa-led Made for Life treatments. Barlow’s career and financial commitments lay in hotel ownership and hospitality when she purchased the failing Spiezia Organics company in 2003, retaining the name of its founding doctor. However, her passion for organic ingredients would shape the brand’s future. “It was a true leap of faith,” she admits. “A huge undertaking with a scarily steep learning curve, but I truly believed in our ethos and ethics. Now 90% of UK consumers are saying that they’re looking for ‘avoidance of synthetic chemicals’ in their purchasing decisions – so I know it was the right thing to do.” In 2008, Barlow set up the Made for Life Foundation, now a registered charity, to deliver healing, respite care and comfort to those with cancer. The foundation, which offered complementary Spiezia spa rituals alongside ‘visualisation, mindfulness, creativity and hugs’, has since gone on to
develop an inspirational approach for cancer patients and the development of unique spa treatments. Spiezia’s relocation from its remote farm base to the Health & Wellbeing Innovation Centre (HWIC) in 2012 marked its transition from a cottage industry to a key player in the wellbeing sector. Ever candid, Barlow admits to having been excited and concerned in equal measure: “As we moved I knew this was ‘it’, but I worried that our brand wouldn’t translate to a more corporate environment with all the latest facilities. However, that proved to be far from the reality.” Based in Treliske, Truro, and set within the Royal Cornwall Hospitals NHS Trust grounds, HWIC is a business acceleration facility for companies that support health and wellbeing. With Spiezia’s headquarters, laboratory and manufacturing all now established there, Barlow says: “HWIC has given us such credibility, we are surrounded by wellbeing innovation and it’s opened many doors for us.” Organics evolution
Spiezia Organics has always celebrated its Cornish roots and its small but mighty team has vigorously pursued UK expansion for some time. However,
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Left: Spa manager Ann Costelloe (front left) and her team are proud to fly the flag for Coworth Park as part of Dorchester Collection
Growing your dream team In the second part of our careers spotlight, we look further at the issues surrounding the recruitment, retention and recognition of spa talent
R E P OR T BY S A R A H TOD D
uilding a fantastic team and putting a great succession plan in place could make the difference between success or failure for a spa business. However, the retention of talented therapists and managers poses a number of fundamental challenges for many operators. The number of spas has been steadily growing over the past decade â€“ recent research by the Global Wellness Institute found there were 37,420 in Europe and 3,185 in the UK alone. Furthermore, in her 2014 presentation at the Global Wellness Summit, SRI senior consultant, Ophelia Yeung, claimed there were 12 million direct employees within the wellness tourism market. In our last issue, we predominantly focused on how to attract a talented spa team. Here, our focus shifts to strategies that can aid the retention of staff, recognise their contribution to a successful business, and boost productivity and profits, from entry-level employees up to senior management. We ask four progressive spa industry leaders to share their ideas on how to best motivate, empower
and enhance the wellbeing of high quality staff with a view to future-proofing spa operations. While our contributors highlight various operational aspects, some common themes emerge: one is that employers should be flexible wherever possible; another is that regular staff training is crucial to maintaining and improving standards; finally, all agree that effective communication and the use of positive psychology can be valuable in raising standards and making team members feel valued and able to progress within a spa organisation. With exciting growth projections for the industry, the generational range of the spa workforce is another important consideration. While more experienced professionals (over-40s, for example) must be retained for their depth and breadth of experience and emotional intelligence, we consider whether an operational shift away from more traditional managerial techniques may be necessary to win the hearts and minds of the Millennial generation, who are set to be at the core of any future spa workforce.
Educational exploration Looking for guidance on fostering loyalty among your staff? Here is a summary of some organisations and online-based resources to help boost retention and enhance career development
Aesthetic+Cosmetic Marketing www.aesthetic-cosmetic.com
The Happiness Index www.the-happiness-index.com
Institut de Management Hotelier International www.essec.edu
Tip-Touch International www.tiptouch.com
Global Wellness Institute www.globalwellnessinstitute.org
The Psychology of Wellbeing www.psychologyofwellbeing.com
UK Spa Association www.spa-uk.org
Ecole Hoteliere de Lausanne www.ehl.edu
Raison dâ€™Etre Spa Business Education www.raisondetrespas.com
WTS International www.wtsinternational.com
Experts Spa Careers Masterclass
IT PAYS TO INVEST IN YOUR TEAM
Ann Costelloe, spa manager of Dorchester Collection’s The Spa at Coworth Park, explains why renumeration matters
t the beginning of 2017, we raised our basic salary by a considerable amount at Coworth Park. Rather than compare our rates with other, similar country house hotels, we instead raised them to match those in London in order to attract the best therapists. Consequently, our basic-rate salary went up to £22,000 (E26,000) per annum with a rise of £3,300 to make the roles more attractive. I’ve worked in the hospitality industry for the whole of my career and I’ve never seen a raise like that. In addition, we pay a small commission on treatments and retail. We’re looking for well-qualified, experienced therapists with excellent communication skills who are going to perform great treatments and £22,000 seemed like a fair starting salary. We continually invest in our team members in many ways, but in this instance we went straight to the money because, frankly, money matters. We’ve already seen an increase in applicants since we raised the salary. Retention is a challenging issue. We are a seven-days-a-week operation and weekends are peak time at a country house hotel, so that can be perceived as a negative by prospective employees. Saturdays are mostly seen as okay to work, but Sundays are tough if your family and friends are all free, so we give our therapists one weekend in four away from work. It would be wonderful to give them more than that, but it just isn’t possible as the hotel is so full and demand so high that we have to have the majority of our team present in the spa.
“We continually invest in our staff in many ways, but in this instance we went straight to the money because, frankly, money matters.” Ann Costelloe, Dorchester Collection
Setting the standard Dorchester Collection has a great reputation for training and development, particularly for treatments. When people begin with
us, there’s about three weeks of product and treatment training in total. Dorchester Collection’s comprehensive training calendar benefits therapists as well as the spa and the hotel, creating well-trained and well rounded staff who provide a great level of service. Dorchester Collection employs 135 people at its nine spas, and most will also have an additional number of freelance team members. It’s vital that our core standards in the spa are met consistently and this is emphasised within our spa team, but the interaction still has to be personal and we ensure real empathy towards our guests. Our spa team is ‘mystery shopped’ and scored on a range of different factors, including the level of warmth, engagement and personalisation a therapist displays, so every guest has to feel that they’re the only client the therapist has had all day. I’m always on the lookout for therapists who show signs of wanting to progress their career and move into management. Although, in my experience, there are not many therapists who seem to want to grow in this direction. Having said that, there have been a few success stories with assistant managers who began as therapists and this is of huge benefit to the spas as they are able to perform the spa treatments in the case of any emergency, as well as support the team well in their ongoing training. www.dorchestercollection.com
What the expert says... n Invest in your team Whether its through training, wellbeing or financially, support your team throughout their career with you Coworth Park team training session
n Engagement is vital Ensure your therapists connect with each guest to truly personalise your service delivery n Talent-spot from within Create the potential for a range of career pathways within the spa Spa and hospitality industry expert Ann Costelloe has worked at a senior level in the luxury spa industry for more than two decades. She leads spa operations at the five-star country house property Coworth Park, in Ascot, which is part of Dorchester Collection’s portfolio of luxury spas.
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Experts Spa Careers Masterclass
INCREASING MOTIVATION & RECOGNITION Karen Wilkinson, Bannatyne Group’s head of spa, discusses how spas and health clubs can retain the best talent
annatyne Spa has 38 properties in its portfolio with another six set to open in 2017 and more on the horizon, so the retention of both customers and staff is crucial to maintain our growth and improvement targets. In terms of our staff, we have found that incentives, good communication and people management are crucial aspects of retaining good therapists and managers at every level. Great commission schemes that invite over-performance have yielded exceptional results, while our annual awards and quarterly competitions also help us to keep staff engaged. Our Balanced Scorecard and benchmarking protocols help to focus our managers on internal and external KPIs and how these affect the business. Incentives to achieve high scores undoubtedly drive behaviour, with quarterly rewards and recognition following. We have an annual ‘Spa Roadshow’ to celebrate this success and to congratulate those who have excelled, be that an outstanding regional performance or an exceptional individual therapist. We also focus on succession planning to grow our next generation of spa managers. An interactive training development programme highlights key competencies around business drivers and how these impact positive results in the spa; this has been implemented throughout the Bannatyne business.
Loyalty and engagement In respect of our customers, social media plays an ever-increasing role in making visits and experiences transparent to all our staff.
What the expert says... n Retain your team Recognise, reward, educate and reach out for them to feel valued n Effective communication Listen to your team and act on what they say as it will encourage them to deliver exceptional service n Innovate regularly Look for ways to improve your product and service and don’t compromise on quality Karen Wilkinson joined the Bannatyne Group in 2007 as national spa manager, before becoming group head of spa in 2012. Bannatyne now operates 38 spas in its health clubs and hotels with a further six due to open in 2017
“Effective communication and engagement remain fundamental in keeping people interested and motivated to achieve.” Karen Wilkinson, Bannatyne Group
We believe that loyalty and engagement are vital to knowing our customers’ habits and we strive to achieve this through customisation of their visits, treatments and homecare. Word travels fast in our business and we aim to provide affordable luxury with our treatments and product partners. We find that there is no substitute for treating our
customers in the best possible way so we can hope they will return to us time after time. Internally, movement towards ‘I Audits’ are key to ensuring facilities in the spa are measured and customer expectations need to be met from the moment they walk through the entrance and then throughout their journey. Mystery shoppers have always been a part of the customer journey as this gives a snapshot at any one time of how our spas are perceived. Retaining good staff from a distance can be a challenge. Remote management and retention of a great regional team has undoubtedly impacted spa operations in a positive way. In my position as group head of spa, it is imperative that effective communication and engagement remain fundamental in keeping people interested and motivated to achieve. Coupled with regular one-on-one and team brainstorming sessions, this allows competency within teams to grow. Recognition and reward should never be underestimated, as this is key to a person feeling valued within their organisation. www.bannatyne.co.uk
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Experts Spa Careers Masterclass
SOLVING THE ‘WORK-LIFE’ EQUATION
Mandarin Oriental Hotel Group’s Jeremy McCarthy discusses how to maintain a satisfied and flourishing workforce
ost people would say that a good ‘work-life balance’ is a priority these days, so this is what many employers strive to provide. However, I think this aim sets the bar incredibly low. The ‘work-life’ equation implies that work is inherently bad, and that all the good parts of our lives take place outside work – the best that we can hope for is to strike a balance between the unpleasant things we do at work and the other things that really matter to us. But this way of thinking overlooks two important facts. First, a lot of human wellbeing is experienced through work. Contrary to popular opinion, many people are more engaged, more stimulated, and feel a deeper sense of meaning and purpose when they are at work. Secondly, we spend most of our waking life at work. If we resign ourselves to gruelling jobs that we despise, while seeking pockets of ‘balance’ in our spare time, it doesn’t paint a very rosy picture of modern society. We can, and should, demand more.
An integrated future The ultimate goal, I think, should be ‘work-life integration’. Employers need to create experiences that allow people to live life through their work and not in spite of it. We should be looking to provide environments in which people can best express themselves and be at their most authentic in order to flourish and grow. Mandarin Oriental believes the wellness of our staff is just as important as that of our guests. We work hard, at a global level, to create positive experiences for our colleagues,
What the expert says... n Cultural identity Create a culture that celebrates and learns from successes, rather than simply fixing problems n Play to strengths Help people to identify and use their strengths at work. Craft the job to the individual n Keep an eye on goals How does your employee’s job help or hinder them to achieve what they are most passionate about? Wellbeing psychology expert Jeremy McCarthy brings a vast amount of experience to his role as Mandarin Oriental Hotel Group’s director of spa and wellness. He also teaches ‘Positive Leadership’ through the University of California, Irvine, US.
“Employers need to create experiences that allow people to live life through their work and not in spite of it.” Jeremy McCarthy, Mandarin Oriental Hotel Group
following holistic wellness benchmarks such as nourishment, movement, stillness, connection and wellbeing. This is done through fitness activities, social events, meditation classes, weight-loss challenges, and more. We send out weekly tips to encourage our staff to think about their own wellbeing. Positive Psychology researcher Martin Seligman has identified five things that everyone wants more of to live a ‘flourishing’ life. First, people yearn for ‘positive emotions’, which a culture of gratitude and appreciation can foster. Second is ‘engagement’, which, in turn, develops strengths that can be used to overcome challenges. Next, people can benefit from ‘more and closer relationships’ by way of better quality communication in the workplace. Fourth, everyone seeks a sense of ‘meaning’ which can shine when the work we do is connected to shared higher values. Finally, a sense of ‘accomplishment’ will be the result of succeeding in a satisfying role. The spa industry, where passionate employees use their talents to deliver meaningful wellness experiences, is fertile ground for these ideas to blossom. www.mandarinoriental.com www.psychologyofwellbeing.com
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KEEPING THE BEST FOR YOURSELF
Miranda Allard, CEO of SpaStaff.com, offers advice on how to recruit and retain staff of the highest calibre
Images courtesy of Mandarin Oriental Hotel Group
etaining a talented spa team is the most important piece of the jigsaw for a successful spa business – delivering quality treatments should be a much higher priority than creating high-end surroundings. Firstly, plan your HR budget and don’t press for the minimum spend – remember, you get what you pay for. Appointing a great spa manager will increase the chances of you employing a happy workforce. Ticking the finance and capability boxes for management does not necessarily make for a good team leader. It is essential they are liked and have the respect and trust of their team as well as the hands-on ability to train. Spend time and, if necessary, money on finding this person first and they will guide the recruitment of the rest of the team. Most importantly, look after your team and they will stay loyal to you and your business. Employees who are content don’t leave, they aspire to build a better business for all. Excluding personal circumstances and career progression opportunities, spa employees either leave because they choose to work elsewhere or because they can’t afford to remain from a financial perspective. If they are leaving to work for another employer,
“In any industry, a happy team can only be sustained if the person at the top shows kindness, compassion and humour.”
salaries – and how they can be incentivised to improve their basic wage. If you’re in a remote location, perhaps consider arranging and subsidising accommodation to attract more and better applicants. Within your team, planning with flexibility and understanding, and pulling a balanced team together results in everyone getting a reasonable deal. Some of your staff may prefer to work and earn overtime while others would rather get home to their families. Choose the best therapists and offer them reasonable hours to suit – if they are good they will bring in repeat business and be more valuable than a lesser therapist who is prepared to work from an unsociable rota. Finally, some key advice I heard from a top financial executive at a City networking event was simply to ‘be kind’. In any industry, a happy team can only be sustained if the person at the top shows kindness, compassion and humour – balanced with firm handling. There is little need for sharp words if the team respects their boss. www.spastaff.com
Miranda Allard, SpaStaff.com
it means they must be getting something in their new job that they’re not presently receiving. However, the most common reason people look for a new role outside the spa industry is that they’re under-valued, under-paid and over-worked. They are expected to work at short notice when needed and, yet, when flexibility is asked of their employers, it is given grudgingly, if at all. I’ve seen therapists change jobs for an extra £1,000 (@1,190) a year – but it’s at the lower end of the pay scale that every little counts.
The value of good people Often, our industry expects students to study for two-to-four years and then work for as little as the minimum wage. It sits uncomfortably when employees see the high sums invested in their workplace, and the price list of treatments, when they earn such a small part of the income. In order to improve staff retention, employers should think hard about whether their therapists can adequately live off their
What the expert says... n You get what you pay for Plan your HR budget meticulously and don’t scrimp n Work from the top, down The rest of the team will be guided by their manager n Go on experience Ensure that your new staff members are in tune with your spa concept Miranda Allard is CEO of global online spa, fitness and beauty recruitment platform SpaStaff.com which launched in 2011 and connects spa employers with jobseekers.
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Virtual reality treatment offers The Mindful Touch
Pioneering ritual from Natura Bissé uses the latest technology to provide ‘a transformative experience’ To relax the body and awaken the senses, Natura Bissé has combined touch, technology and virtual reality in its immersive new treatment, The Mindful Touch. Based on the principles of mindfulness and performed in the brand’s Bubble Pure Air, the ritual begins with a virtual reality audio-visual experience that guides the client through a series of breathing techniques, focusing on bodily sensations. As they are brought to a state of increased mindfulness, the physical nuances of the treatment become highlighted through a heightened sense of awareness, releasing tension and allowing clients to reconnect with themselves. “This is a clear element of differentiation for the spa, having a protocol inspired by mindfulness that includes a virtual reality film in the menu of services,” claims Patricia Fisas, board member and director of innovation and product development for Natura Bissé. “This treatment also helps the therapist to perform their protocols with full consciousness and connect more deeply with their senses, as well as with the client. The therapist has the opportunity to offer a transformative experience.” While mindfulness-based spa therapies are becoming increasingly popular, virtual reality remains in its infancy and Natura Bissé believes very few clients will have experienced its effect first hand. “We know that each touch awakens some of the millions of receptors in our skin and stimulates the release of oxytocin, dopamine and serotonin within the brain – neurochemicals related to happiness and positive emotions. Thus, while the client is in the hands of the aesthetician, their levels of wellbeing will increase,” says Fisas. “If we add mindfulness to this experience, the feeling of inner balance and calm is multiplied, since this helps us to quiet the constant chatter of our mind, which is one of the main causes of anxiety and stress.” www.naturabisse.es
“This is a clear element of differentiation for the spa, having a protocol inspired by mindfulness that includes a virtual reality film in the menu of services” Patricia Fisas, Natura Bissé
Menu New products & therapies
Aiming for hyper-hydration Clarins has developed the Hydra-Essential range to replenish moisture levels depleted by sudden changes in temperature and humidity. These ‘thermic shocks’ are said to occur on average 17 times per day, whether during the commute, in the office, at home or while working out in the gym. The Hydra-Essential range, which includes Bi-Phase Serum, Silky Cream and Silky Cream SPF, Cooling Gel, and Milky Lotion SPF, is formulated with organic ‘leaf of life’ extract to power the skin’s natural hydration by boosting the production of hyaluronic acid. Clarins Anti-Pollution Complex further adds to its moisture-retaining properties. www.clarins.co.uk
ESPA Inner Calm Massage Treatment ESPA has developed a holistic and rebalancing treatment to quieten the mind, release physical tension and nourish the skin. The Inner Calm Massage Treatment begins with guided breathing techniques using various aromatherapy blends to help the client either relax, detox or energise. Controlled inhalations help to slow the breath, releasing stress and anxiety, and returning the body and mind to equilibrium. Warm neck pillows induce a sense of peace and a full body massage relieves and soothes muscle tension for total relaxation. A calming scalp massage follows, using rose quartz crystals to connect to the heart chakra, encouraging healing, improving circulation and reducing stress. The crystals are gently massaged over the ‘third eye’ and into the forehead to rebalance the body, restore a sense of focus and create inner calm. Ideal for tackling emotional stress, low energy or insomnia, the treatment aims to relax, replenish and restore the mind, body and soul. www.espaskincare.com
Bright and luminous skin
Boosting radiance and brightening skin tone, Decléor’s Hydra Floral White Petal collection works to reduce the appearance of pores, promote refined skin texture and even the skin tone. Featuring encapsulated vitamin E with vitamin B3 and pea extract, the range includes sweet orange, neroli and roman chamomile for their brightening and skin-boosting properties. The products, said to have been clinically proven to improve luminosity and glow, include: Sleeping Mask, Skin Concentrate and Hydrating Milky Lotion to reduce the appearance of dark spots; as well as Dark Spots Targeter, which visibly reduces the appearance of pigmentation.
Designed to play a role in the famous 10-Step Korean beauty regime, Caudalie has launched Vinoperfect Concentrated Brightening Essence. Its lightweight formula features glycolic acid to eliminate dead skin cells, with white peony extract for an even complexion and grape water for a healthy glow. Caudalie recommends applying the brightening essence before its best-selling Vinoperfect Radiance Serum Complexion Correcting in order to enhance the brightening effects of the two products. “Since moving to Asia I have been fascinated by the skin of Korean women,” says the brand’s founder, Mathilde Thomas.“Their beauty regimes are incredibly rich and I created this essence to beautify women and reveal their radiance every day.”
The light fantastic
Menu New products & therapies
Magic microgreens Designed to combat pollution and environmental aggression, Eminence has launched its Microgreens Detox Collection. Harnessing potent antioxidants, the product’s Detoxifying Microgreens Complex is rich in vitamin C, being derived from broccoli, radish and clover sprouts. The complex also features detoxophane, derived from Swiss cress sprouts, to activate enzymes that naturally detoxify the complexion while strengthening healthy cells. The range includes: Stone Crop Cleansing Oil to restore moisture and remove impurities; Stone Crop Oxygenating Fizzofoliant to cleanse and exfoliate; and Lotus Detoxifying Overnight Treatment to renew and regenerate skin during sleep. www.theskinsmith.co.uk
Sunset dreams Sunset Bash is the new seasonal collection from CND’s Creative Play collection. Part of the traditional three-step nail lacquer system of base, colour and top coat, Creative Play is formulated with micronised pigments to optimise colour intensity, smoothness and gloss. These eight new summer-ready shades comprise: the intense orange of Tangerine Rush; Fuchsia Fling, a hot pink; the mint green of Shady Palms; the iridescent azure of Express Your Em-oceans; Teal the Wee Hours; Skymazing, a duck-egg blue; Barefoot Bash, a lovely lilac; and the deep purple of Party Royally. www.sweetsquared.com
Urban protection Murad has launched two new products to protect skin against the problems of living in a harsh urban environment. Murad City Skin Age Defense Broad Spectrum SPF 50 is an ultra-light, mineral sunscreen that uses Environmental Protection Technology to shield the skin from the five main causes of damage that accelerate signs of ageing: UVA, UVB, pollution, blue light and infrared radiation. City Skin Overnight Detox Moisturiser detoxifies skin during sleep from the pollutants and toxins that have accumulated during the day. Antioxidants from Marrubium plant stem-cells neutralise pollutants and strengthen the skin’s barrier while a botanical blend of sunflower, cucumber and barley plump the skin and reduce fine lines and wrinkles. Vitamin C is included to further brighten and even skin tone.
Body reawakening: Decleor launches Aroma Blend
Aromatherapy Associates launches expert-led wellness treatments Combining mindfulness, relaxation, communication and even laughter, Aromatherapy Associates’ new series of wellness treatments have been led by the knowledge and expertise of its Wellbeing Expert panel. Featuring specialised massage techniques and mindfulness exercises to nurture the mind and body, therapist-led, life-affirming mantras and positive affirmations add to their efficacy. The 60-minute treatments include: ‘We Relax’, to promote calm, sleep and reduce anxiety; ‘We De-stress’, to quieten the mind and ease an aching body; ‘We Revive’, to restore vitality; Tracey Woodward and ‘We Strengthen’ to boost resilience. “Our Wellbeing Expert Treatments encompass a 360° approach to wellness and focus entirely on the client, acknowledging how someone is feeling, connecting with them and treating them,” says Aromatherapy Associates’ CEO Tracey Woodward. “The treatments are unisex and designed to support a hectic lifestyle, which most of us tend to live in this day and age. We want to acknowledge these concerns with an intention to assist change, rather than just provide a distraction – because self-care is healthcare.” www.aromatherapyassociates.com
Menu New products & therapies
Pai launches sensitive skin treatment at The Beaumont
Pai Skincare has developed a range of specialist sensitive skin treatments for The Beaumont, London. The signature facials, which are offered alongside tailored body and pregnancy treatments using organic and ultra-gentle products, allow even reactive skin types to enjoy the relaxation and unbeatable results of professional spa treatments. The therapies feature cold stones, acupressure and guided meditation, combined with carefully selected plant-derived Jannes Soerensen ingredients to guarantee the ultimate in relaxation for both skin and mind. “We want to give our guests a range of pure and effective treatments that deliver positive benefits for all skin types,” explains Jannes Soerensen, general manager at The Beaumont. “The philosophy of Pai perfectly matches our own ethos and provides exactly what our guests are seeking: certified organic products, entirely free of irritants, and an ultimately relaxing experience.” www.paiskincare.com
Under the sea
The result of extensive laboratory research and created specifically for clients aged 45 and over, Thalgo has launched Silicium Marin. Formulated with Silicium Marin Complex, which combines marine silicium with a new bio-available source of silicium encapsulated in marine microsponges, the new homecare range comprises Lifting Correcting Day Cream, Lifting Correcting Night Cream, Wrinkle Lifting Serum and Lifting Correcting Eye Cream. The Night Cream is also a new development for Thalgo and has been launched to offer optimum cell renewal, boost microcirculation and eliminate toxins during sleep, when the skin is most active. www.thalgo.co.uk
Oh! So spa Developed to transform clients’ hands and feet, and to enhance the total spa experience, OPI has launched its ProSpa Collection, created in collaboration with world-renowned dermatologist Dr. Zena Gabriel. Combining the best techniques from facial skincare, including new formula technologies, textures and ingredients, the range aims to redefine skincare in the professional nail salon environment. The OPI ProSpa Collection includes 14 products designed to hydrate and protect with ingredients such as ultra-nourishing cupuaçu butter, antioxidant rich white tea extract to fight free-radical damage, and restorative peptides to keep skin looking its best. Hero products include Micro-Exfoliating Hand Polish, Moisture Whip Massage Cream, Moisture Bonding Ceramide Spray, Intensive Callus Smoothing Balm and Protective Hand Serum. www.opiuk.com
Menu New products & therapies
Originally available as part of a miniature set, a new range of oils from Elemental Herbology proved so popular that the brand decided to launch them as individual, full-size offerings. The dual-purpose products contain powerful essential oil blends for the perfect bath or shower experience. They also deeply nourish and hydrate skin after bathing for a super-soft feeling that lasts all day. Based on the Traditional Chinese Medicine theory that the five elements of life – wood, fire, earth, metal and water – need to work in harmony in order to achieve perfect equilibrium, the range incudes: Wood Rejuvenation to relieve aches and pains and clear the mind; Fire Zest to energise; Earth Balance to calm and centre the mind; Metal Detox to purify and invigorate a sluggish body; and Water Soothe to promote clarity and wellbeing. www.elementalherbology.com
Doctor in the house
A whole host of new anti-ageing, lifting and rejuvenating products have been added to Dr Babor’s Lifting Cellular range. Dual Face-lift Serum tightens and plumps the skin while lifting the neck and chin; BTK-Lift Serum provides an alternative to cosmetic injections; Collagen Boost Infusion is a four-week intensive skin treatment with ECM Protect Complex; Collagen Booster Cream features a multi-active hyaluronic acid complex to hydrate and smooth; while Youth Control Bi-Phase Ampoules reduce lines and wrinkle depth with a smoothing effect. Also recently released are: Vitamin C Booster Concentrate, an intensive six-week course to combat pigmentation; Wrinkle Filler, featuring peptides to smooth the skin and reduce wrinkles; Firming Lip-Booster to plump and hydrate; and Dual Eye Solution Day & Night to treat the eye area, morning and night, to reduce wrinkles and dark circles. www.babor.de
Pure Altitude’s Alpine purity provides the summit of sensitivity
An innovative skincare brand inspired by the mountains of France, Pure Altitude’s product and treatment ranges are formulated using potent ingredients from the Alps and can be found in spas throughout Europe. The brand, developed in 2000 by Jocelyne Sibuet at Les Fermes De Marie hotel, is now overseen by her daughter, CEO Marie Sibuet, and is present in 11 Altitude Spas within the family-owned Maisons & Hôtels Sibuet group. It has further expanded its spa and retail business to countries including Belgium, Holland, Switzerland, Austria and Germany. Led by the three principles of ‘purity of ingredients’, the ‘power of actives’ and ‘providing visible results’, the range includes three facial Marie Sibuet care lines as well as offerings for the body, with targeted anti-ageing and sensorial spa-at-home products. One ingredient central to all is Edelweiss, which is capable of withstanding both extreme cold and strong sunlight, and provides powerful protection against the signs of skin ageing. The brand’s recent launches include a range designed to care for the skin in extreme environments, which features ‘A Stylish Hike’ kit with SPF+ lip balm and hand cream. “We manage our own spas, which means we have great experience to share with our partners,” says Marie Sibuet. “Our spa partners truly appreciate our simplicity and efficiency, our concise range of products and above all, our incredible quality.” www.pure-altitude.com
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Menu New products & therapies
Adding to its popular resurfacing range, Elemis’s Dynamic Resurfacing Day Cream with SPF 30 is designed for daily use and features a patented Tri-Enzyme technology with an innovative micronised sunscreen. The moisturising formula works to stimulate the skin’s natural cell renewal cycle while protecting it from the harmful effects of UV rays. A trio of enzymes – subtilisin, protease, and papain – encourage cell renewal while raspberry seed oil preserves the skin’s protective barrier and omegas 3 and 6 lock in hydration. Organic Myrtle boosts the natural antioxidant defence system, helping to build resilience against external stressors. www.elemis.com
Biologique Recherche leads new approach to cancer care We ask Rupert Schmid of Biologique Recherche and Wellness for Cancer’s Julie Bach about their recent collaboration Biologique Recherche has partnered with not-for-profit group Wellness for Cancer to address the needs of those suffering from cancer. Its current outreach programme at the flagship Ambassade de la Beauté in Paris will be expanded throughout France, the US and 70 other countries from June, and the new methodology aims to bring wellness and beauty to a wider range of clients. We find out more from the brand’s chairman, Rupert Schmid, and Wellness for Cancer’s executive director, Julie Bach.
Fabulous Legs with Margaret Dabbs
Rupert Schmid and Julie Bach
Margaret Dabbs has developed a new leg treatment that can be customised to provide detoxifying leg drainage, or upgraded for a more targeted pre-event celebratory treat. The Fabulous Legs Treatment begins at the feet and ankles with a toning leg scrub, designed to stimulate circulation and provide venous decongestion. Using upward massage to promote lymphatic drainage and assist with circulation, the detox is enhanced with an application of hot and cold therapy to the legs. The sensorial experience is boosted by the scents and Margaret Dabbs active oils of cypress, lavandin, menthe and lemon. Stage two allows for customisation, with an application of Black Leg Masque which is anti-inflammatory, soothing and cooling, working to reduce heavy-leg syndrome. The alternative option is to apply Yellow Leg Masque, which works to refine the leg tissue and promote skin elasticity. Next, Firming Leg Serum reduces water and fluid, refines the adipose tissue and increases circulation. The treatment concludes with Finish Glow Firming Leg Spray to reduce water retention and sooth, smooth, cool and tone. Each of the products used in the spa treatment can be purchased as retail homecare and all are formulated with V-Tonic to stimulate circulation and aid venous decongestion, Alpha Lupaline to enhance skin elasticity, and Legance to reduce water content and refine adipose tissue. “My new leg range is an ideal addition for spas,” says founder Margaret Dabbs. “Guests fresh off a plane will benefit from the Black Leg Masque and those treating themselves to some pampering before a night out will love the Yellow Leg Masque which visibly improves skin elasticity and leaves the skin silky smooth and ready to be on show.” www.margaretdabbs.co.uk
Rupert, how has Biologique Recherche personalised its approach?
Through Wellness for Cancer, we have adapted our methodology to serve those who have been touched by all different forms of cancer by offering a selection of products and protocols for each client depending on cancer type, cancer therapy, surgery involved and any other long term conditions. How will this benefit your global spa partners? More than 90% of businesses turn down treatment for cancer patients. We believe that each spa will share our approach, meaning that next year all our partners in more than 70 countries will be trained, and that they will never turn down a guest when they need treatment the most. Julie, how have the treatments been adapted? Evidence-based and developed from working directly with clients, we are adapting the product selection and treatment components by cancer type, cancer treatment, and according to whether lymph nodes are removed, radiated or damaged. Furthermore, we adapt site contraindications, the level of pressure, and comfort positioning specifically to suit each client, taking into consideration their personal experience with cancer. What make this collaboration unique? Biologique Recherche’s core competency is in highly personalised treatments and advanced training. It already had knowledge and feedback from clients, therapists, trainers and research and development based on years of experience working with clients with cancer. The idea is that a person touched by cancer would be treated no differently to anyone else. www.biologique-recherche.com | www.wellnessforcancer.com
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Menu New products & therapies
The magic of multi-masking With a strong trend in multi-masking resulting in a boom for skincare sales, we look at this new retailing opportunity and how it can benefit spas
Mii Cosmetics has launched a new seasonal collection in time for summer. Tropical Daydream combines fruity colours for wear during the day with soothing subtle tones for the evening. Wide Eyed Liner in ‘Innocent’ is a long-lasting nude pencil – a creamy kohl with the power to transform any eye effect. Passionate Lip Lover features two new colours – Sunblush, a bright pink, and Sunburst, a sunny coral – that are formulated with peptides and vitamins to hydrate and condition the lips. Celestial Skin Shimmer in Rose Quartz adds radiant warmth to cheeks and temples with six subtle shades that blend into one. www.gerrardinternational.com
The social media trend for multi-masking has seen a boom for skincare sales in this emerging new category. Face masks were valued at £11.2 million [@13.2 million] in 2016, increasing by 45% on the previous year according to the NPD Group. Representing double-digit growth since 2014, this opens up multiple retail opportunities for spa. We take a look at three new launches in this sector.
Carita Progressif Néomorphose Hydro-Regenerating Biocellulose Mask Regenerating, repairing, soothing and refreshing, this mask acts as ‘a second skin for the face’. With an ultra-pure composition of bio cellulose fibres, water and active ingredients, it is said to act as a hydro-bandage to limit water loss and boost skin rejuvenation. www.carita.co.uk
Repêchage Triple Action Peptide Mask Infused with five peptides and pure seaweed filtrate, this cooling sheet mask promises to hydrate, firm and brighten in an instant. The revitalising benefits of seaweed with renewing peptides aim to make skin look more luminous, rested and restored. www.repechage.com
Germaine de Capuccini Detox Energising Mask Formulated with white and pure vital clay, a complete duo to oxygenate and protect the skin from pollution and environmental aggression, this mask is boosted with Defense Detox Complex to neutralise free-radicals. www.germaine-de-capuccini.co.uk
Keep it clean
ishga has introduced a new bath and shower range featuring an Organic Seaweed Body Wash, Shampoo and Conditioner. The uplifting body wash is formulated with organic coconut oil to hydrate and nourish the skin, featuring essential oils of lemongrass, juniper berry, geranium and lavender. The natural shampoo gently cleanses the hair and scalp with added aloe vera to strengthen and soothe. Pure sea water, spring water, seaweed extract and vitamins and minerals help to restore suppleness and shine. Bergamot and lavender essential oils provide a natural fresh scent. The conditioner hydrates with jojoba, olive and sunflower oils and also contains shea butter and vitamin E to gently hydrate, nourish and repair damaged or dry hair. www.ishga.co.uk
In every issue, European Spa showcases the best new product and treatment launches. Contact Menu editor Mark Smith on +44 (0) 115 950 4748 or email firstname.lastname@example.org
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The quality of the robes purchased for spa use and also the efficient level of customer care is superb, illustrating that Majestic understands the specific needs of a successful, luxury business.
Cathy Ball, Spa Director, Calcot Spa.
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Menu Focus Nimue Skin Technology
Lack of sleep is another big issue and has the same effect. The hormone cortisol will start to increase with tiredness. This causes enzymes to accumulate in the skin, which breaks down collagen and elastin. Cigarette smoke, pollution and sun exposure are other detrimental factors.
How does Age Intelligent counteract this? We look at the whole area of omics – studying the genetic changes that are happening in the skin as a result of lifestyle factors. We know that certain triggers will affect the breakdown of protein, so we wanted to slow this process down. People are starting to realise that you can’t just push ingredients through the skin. You must address the genetic changes that happen in order to proactively hold back the ageing process. We are not altering DNA or influencing genes – just slowing down the processes by selecting an active ingredient – such as extracts of chicory root, calendula and hydrolised myrtle – to stop the enzyme production.
How is Age Intelligent unique in the professional skincare market?
Intelligent & anti-ageing We talk to Dr Juanita Kilian, development chemist at Nimue Skin Technology, about the launch of Age Intelligent and why the brand makes a great spa partner
I N T E RVI E W BY M AR K S M I T H
ince its launch in South Africa in 1994, Nimue’s advanced anti-ageing treatments have been made available in over 23 countries. Initially focusing on the medical market for pre- and post-operative Dr Juanita Kilian care, its derma-cosmeceutical range was developed to treat the causes of unhealthy skin and this unique concept is now offered to clients in salons and spas to improve their skin health and appearance. Nimue’s popularity in Europe has led to the signing of supermodel Helena Christensen (above) as its global brand ambassador and she recently helped to launch the brand’s new Age Intelligent range in Copenhagen, Denmark. Age Intelligent addresses the natural causes of ageing, but also looks at the effects of the environment and unhealthy lifestyles on the ageing process. The line includes scientifically
selected, active ingredients to support skin health, counteracting the problems caused by negative lifestyle habits, as Nimue development chemist Dr Kilian explains.
Which lifestyle factors affect skin the most? The first is diet, primarily sugar. Insulin levels go up after consuming sugar and there is a burst of inflammation in the body. Skin is the biggest organ and the enzymes that are produced in the skin from inflammation destroy collagen, elastin and other proteins. We also know that the effect of stress is equivalent to consuming four cups of sugar. It causes a spike of insulin in the body which in turn damages these proteins.
There are many products that only consider chronological age, but Age Intelligent also considers the affect of lifestyle factors on the skin. We have developed four new products to target these issues: a day cream, a night cream, a face serum and an eye serum.
Can you explain the science of omics? Omics is the biological study of the genetic changes that happen due to the negative impact of lifestyle and environmental factors. This study originated in Europe and has guided our development of the Age Intelligent range.
What makes Nimue a unique spa partner? We are results-driven. If we say we are going to change the texture of your skin, we will do that. But at the core of Nimue – and a big passion for me – is that we look at your skin health. Whenever I am developing something new, I ask: ‘Will this enhance a client’s optimal skin health?’ You can have the most active ingredients in a product, but it won’t work if you don’t have a healthy skin barrier. We are formulating with biolipids similar to those in the skin and also with the highest quality, purest active molecules available on the market. www.nimueskin.com
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Spa Aqua Sana Sherwood Forest
Spa Aqua Sana Sherwood Forest
Bathing in nature Aqua Sana has fully embraced the natural world with a £3 million revamp of its spa at Center Parcs Sherwood Forest, taking forest bathing in the UK to a whole new level R EP OR T BY M A R K S M I T H
uilding on the runaway success of its Aqua Sana spa at Woburn Forest, Center Parcs has recently invested £3 million developing a new forest spa concept at its property in Nottinghamshire’s Sherwood Forest. Seen as a blueprint for future development within the group, the project aims to take spa guests on a journey to connect with the natural woodland setting. “This isn’t just a refurbishment of our spa but an evolution of our brand, which is already one of the most popular spa concepts in the UK,” explains group leisure manager Sue Goddard. “Much more than a hotel spa, we’re a destination spa with a lot to explore. The experiences are rooted in nature to aid your total relaxation. We’re a spa within a forest and now one that has taken inspiration from that forest.” Following the Japanese wellness trend for forest bathing, shinrin-yoku, the spa’s outdoor areas and walkways encourage guests to relax among the trees, but the highlight is a new treetop sauna – a 10-metre high, stilt-borne structure offering impressive views of the forest and river beyond. This total overhaul at Sherwood Forest has raised the bar for the Center Parcs brand, says CEO Martin Dalby. “Center Parcs is 30 years old and Sherwood Forest is where it all began,” he explains. “This new spa is both leading-edge and world-class, and our guests will be blown away by how unique it is. They won’t have seen anything like it before.”
A natural journey A luxurious heated outdoor pool is a focal point of the main spa building, while the layout of its 25 different experiences, set over two floors in six distinct themed zones, guides guests through invigorating and awakening journeys that seamlessly connect to soothing, calming and meditative spaces. At ground level, the so-called ‘Forest Floor’ is home to the Nordic Forest, Hot Springs and Volcanic Forest, while the second floor’s ‘Forest Canopy’ consists of the Treetop Escape, Treetop Nesting and Forest Meditation Immersion. Highlights include a Nordic sauna with views across the forest, Opposite page: The luxurious Scandinavian Snug at Center Parcs Sherwood Forest, complete with sheepskin blankets, faux furs, low lighting and gentle Nordic music
a salt steam room infused with jasmine, an outdoor Japanese garden with hot tubs, a volcanic steam room and sauna, and a Deep Relax area punctuated with flickering candles and water beds for the ultimate restful experience. Dalby is confident that the forest spa concept will revolutionise the Aqua Sana brand and further impact the spa industry as a whole. “Our spa business is really successful across the group and this will make it even more popular,” he states. “It will certainly send a shockwave around the spa sector and our competitors will have to up their game. We will take the forest spa concept to the next village and eventually all five of our UK villages will reflect it over the next three to four years.”
Total transformation The first Aqua Sana opened in 1987 at Center Parcs Sherwood Forest and consisted of five treatment rooms, four wet floatation rooms, a hair salon and a team of five staff. Since then Aqua Sana has grown into one of the biggest spa operators in the UK, employing around 400 people and serving 350,000 spa guests across its five UK villages. Sherwood Forest alone welcomed 60,000 guests in the last year and this new project has been designed to excite and engage current visitors, while reaching a new market. “At Aqua Sana we have always wanted to encourage first timers to the spa, but this is also about guests who have a preconceived idea about what a spa at Center Parcs means to them,” confirms Sue Goddard. “We want to demonstrate that we are forward thinking in promoting wellness and nature.” The biggest refurbishment in the spa’s history involved the building being stripped back to its shell for a total overhaul. However, the business remained open during the
“This new spa is both leading-edge and world class and our guests will be blown away by how unique it is... It will certainly send a shockwave around the spa sector and our competitors will have to up their game.” Martin Dalby, CEO, Center Parcs UK
Spa Aqua Sana Sherwood Forest
project, with most of the work taking place at night. Two years in planning and development, the project took around 11 months and saw a massive transformation which also included upgrades to the treatment rooms, changing areas, retail and reception and even behind the scenes in staff areas. A renewed focus was also placed on the education and wellness of the Aqua Sana team. “We firmly believe that our teams cannot educate our guests to wellness if they don’t understand it or buy into it themselves,” states Goddard. Group Aqua Sana manager Kay Pennington adds: “We had a great opportunity to retrain, looking at our own team wellness, conducting workshops and getting our colleagues mentally engaged with the project. We conducted sessions on nutrition, lifestyle, brain fitness and sleep engagement to have them feeling refreshed with the newness of the forest spa.”
Close partnerships To make a great idea like this become reality requires the work of a team of dedicated professionals and Aqua Sana partners with many of the UK’s leading experts in design and development. “We work closely with our retained design team, Sparcstudio; they are very much part of our team and have been on the journey with us from the beginning,”affirms Goddard.
“This isn’t just a refurbishment of our spa but an evolution of our brand. The experiences are rooted in nature to aid your total relaxation. We’re a spa within a forest and now one that’s taken inspiration from that forest.” Sue Goddard, group leisure manager
The original spa building, which is now almost 20 years old, heavily influenced the design possibilities for the revamp. “It’s a circular building with a hole in the middle with a pool in it, and everything was focused inwards,” says Sparcstudio’s director, Neil Fairplay. “The journey was all around a swimming pool and you couldn’t see outside,” he explains, adding that the idea of shifting the focus of the spa to the woodland outside was a primary objective. “One of the key things was to reverse the way guests experience the spa, and we did it by opening it up with vistas all the way from the pool to the forest,” Fairplay explains. The spa is now flooded with light and many of the hydro-thermal experiences benefit from large panoramic windows providing beautiful views of the surroundings. Likewise, the Nordic and Treetop saunas break the mould of traditional Finnish saunas, which tend to be enclosed and dark. These, like the Forest View suite and Treetop Escape Balcony, celebrate their location with their outward embrace. Out in the fresh air, the Hot Springs Gardens, featuring two seven-person hot tubs, are authentically landscaped with rock gardens and Japanese Acers. Meanwhile, the Glacial Garden is a sanctuary in whch guests can relax while listening to birdsong and the gentle sound of the wind in the trees. Perhaps the most impressive transformation is the pre-existing cabana that has morphed into a luxurious Scandinavian Snug, decorated with sheepskin blankets, faux furs, low lighting and gentle Nordic music.
The colours of life Natural materials and reclaimed wood have been used wherever possible and each area is signposted through the use of various colours. “Colour is important in this spa and it has enabled an intuitive navigation of the journey,” says Fairplay.
Spa Aqua Sana Sherwood Forest Opposite page from left: The atmospheric Forest Glade steam room on the upper level of the spa; two seven-person hot tubs encourage communal bathing in the Hot Springs Garden Clockwise from right: A warm welcome at the Scandinavian Snug; the luxury heated outdoor pool is a focal point of the spa; panoramic windows bring the outside into the unique Treetop Sauna; the impressive 10-metre high, stilt-borne sauna is embraced by its surroundings
Spa Aqua Sana Sherwood Forest “The Cold Nordic experience feature blues, while deeper reds indicate the warm volcanic environment.” Ante-rooms were created for each thermal zone to help reduce noise and the spa’s ambience is enhanced by the use of a natural soundscape including birdsong in the Nordic Forest, the rumbling sounds of a volcano in the volcanic suite, and even whistling wind in the ice cave. Hydro-thermal specialists at Barr+Wray were closely involved in the concept and design work, supplying and installing the unique and innovative thermal experiences that bring to life the forest spa concept. This contribution involved the introduction of some new and surprising materials to the build. “It’s been a great project to work on,” says Lorne Kennedy, operations director at Barr+Wray. “Every sauna has its challenges and we created a sauna on stilts, working from the main building and accessing it via the elevated walkway. “Also, for the Ice Cave, to create a genuine Arctic experience, we worked with artificial snow experts at Snow Business, who helped us to incorporate our ice fountain using acrylic and specialist wax. It transformed a typical ice fountain feature into an Arctic cave that really provides a ‘wow’ factor.”
Clockwise from left: The Treetop Sauna is accessed via an elevated walkway; Aqua Sana Sherwood Forest was the first of Center Parcs’ UK spas; a night-time view of the spa’s Nordic sauna, which offers views out across the forest; the Deep Relax area quietens the senses after the forest bathing experience
A new dawn The launch of the new forest spa concept at Aqua Sana Sherwood Forest marks an important stage in the evolution of the Aqua Sana brand. Not only is it one of the leading spa operators in the UK, its ability to evolve and continually push new boundaries has seen it grow to become the spa destination of choice for thousands of guests every year. For his part, Neil Fairplay believes the new spa will put Center Parcs firmly on the map as a spa destination, opening it up to a wider audience including what he calls, “the most sophisticated spa users.” “I think it keeps us at the leading edge of the industry,” concurs Martin Dalby. “It’s a buoyant and growing sector; a lot of people are very interested in using spas and we want to make sure we keep ourselves ahead of the game.” Aqua Sana Sherwood Forest +44 (0) 3448 266211 www.aquasana.co.uk CEO Martin Dalby Group leisure manager Sue Goddard Group Aqua Sana manager Kay Pennington Spa size 1,500 sqm Staff 150 Treatment rooms 21 Product partners Elemis, Decléor, CND, Ellisons Spa concept & interior design Sparcstudio Architects Jackson Design Associates M&E engineers EP Consulting Experience supplier Barr+Wray Main contractor Togel Contractors Sound engineers SCCI Projection engineers LCI Pool covers Forge Leisure Interior planting Urban Planters Pool planting Green Interiors Soft furnishings Bellfield Interiors
“We had a great opportunity to retrain, looking at our own team wellness... We conducted sessions on nutrition, lifestyle, brain fitness and sleep engagement to have them feeling refreshed with the newness of the forest spa.” Kay Pennington, group Aqua Sana manager
SOUTH AFRICA WELLNESS
Wellness Global Focus: South Africa
The cradle of humanity
In the first of a new international series, European Spa takes a tour through South Africa’s Western Cape, to see how some of its finest spas are meeting the demand for experiential wellness
ig skies, colour-saturated landscapes and a warm welcome await when you touch down in South Africa; a country striving for change and welcoming thousands of international guests a year who visit to explore its rich heritage, culture and outstanding natural beauty. Where the Indian Ocean and South Atlantic meet, the vibrant city of Cape Town, located on the picturesque Cape Peninsula, is a magnet for wellness travellers who visit to explore its diverse cultural and natural heritage. Famous for Table Mountain and the rich biodiversity of The Cape Floral Kingdom, the Western Cape is also home to a thriving spa community.
R E P OR T BY S A R A H C A M I L L E R I
Capetonians, it seems, have fully embraced the concept of ‘me time’ and have access to the latest results-driven beauty treatments and therapies, thanks to the wide availability of day spa celebration packages and city escapes. Away from Cape Town, a fascinating array of boutique hotel and resort spas now enhance many five-star locations, smartly packaged with wine-tasting, cycling, hiking, game drives and cultural wellness, depending on the setting. In this report, we meet five dedicated spa managers and find out how they lead their teams to differentiate their offerings in an increasingly competitive market. In Cape Town we find a sanctuary from the
city near Camps Bay at The Twelve Apostles Spa, before heading to the iconic One&Only Spa, built on its very own island. Out in the picturesque Cape Winelands, we check into Stellenbosch’s beautiful Lanzerac Spa, surrounded by acres of vineyards, and soak up views of Franschhoek from the new boutique Leeu Spa; both successfully dovetailing an international treatment menu with wine-tasting. Finally, we travel four hours due north of Cape Town into rooibos country, to see how the celebrated Bushmans Kloof Wilderness Reserve & Wellness Retreat delivers its promise of escape and natural reconnection.
South Africa’s burgeoning spa industry According to the 2017 Health and Beauty Spa Industry in South Africa report, the total revenue for the South African spa industry in 2016 is estimated as R1.54 billion (approx. £89.5m), with the industry employing around 5,500 professionals at 700+ spa facilities across the country. South African Spa Association statistics reveal that many spas are linked to hotels and resorts and over 80% are locally-owned. Industry growth rates for 2015 and 2016 were lower than predicted by the South African Spa Benchmark Report undertaken in 2014. This was in part due to general adverse economic conditions as well as a drop in government spending on conferences and fewer foreign tourists following the government’s introduction of stricter visa requirements. The use of technology is on the rise with laser treatments, intense pulsed light therapy and face-mapping machines becoming more commonplace. Source: The Health and Beauty Spa Industry in South Africa report 2017. Reprinted with kind permission of reportlinker.com
Spas SHA Wellness Clinic, Spain Bushmans Kloof Wilderness Reserve & Wellness Retreat, located in the heart of rooibos country, offers guests a true taste of South Africaâ€™s wild beauty
SOUTH AFRICA WELLNESS
Wellness Global Focus: South Africa
Lanzerac Hotel & Spa, Stellenbosch The grand Lanzerac Wine Estate, located on the edge of historic Stellenbosch, offers the best in winelands wellness with an internationally inclusive treatment menu
riginally founded by Dutch settlers in 1692, the iconic Lanzerac Wine Estate remains to this day one of Stellenbosch’s real treasures. It produces a notable collection of award-winning wines including Chardonnay, Chenin Blanc and Rosé, and proudly claims to have bottled the first ever Pinotage. An exemplar of Cape Dutch architecture, its beautiful manor house, estate buildings and tranquil gardens discreetly house a five-star hotel with 48 suites and rooms, all sympathetically refurbished to offer refined luxury in a unique, historic setting. The estate recently relaunched its 1,200sqm, Lanzerac Spa, architect Constant van der Colff having created airy, contemporary interiors with extensive glazing to offer stunning views of the surrounding vineyards and Jonkershoek Mountains beyond. “Our vision is to be a location where luxury meets excellence,” says spa manager Lizandè Rossouw, who oversees a 17-strong spa team. “We have invested a huge amount of energy in training to ensure our therapists are all
specialists. Our property attracts international and discerning guests who expect luxury and results, so they really appreciate this level of extra attention.” The spa has long been an important source of revenue for the estate, as financial manager Emile Langenhoven explains: “Even before our investment programme began, our previous spa was contributing a healthy 10% of our total estate revenue. The new design has allowed us to achieve a different utilisation of space. In fact, we have not added extra treatment rooms, as we felt it was more important to give our guests more space to relax and enjoy the unique location.”
A world of serenity Beyond the reception area the spa’s open-plan layout dramatically reveals a Vitality Corner spa café, a compact fitness zone and luxurious changing rooms. Exposed concrete beams and contemporary furnishings allow views of the vineyards to take centre stage. A screened 15m indoor pool and hot tub,
as well as a designated wet spa area add to the ground floor facilities, which are completed by a fully equipped disabled therapy room. Outside, an extensive relaxation deck wraps around the building to give guests plenty of space to linger and enjoy the vistas. Upstairs, the ambience is tranquil with six more cosy therapy rooms including one for couples; two rasul chambers; and a dedicated Clockwise from above left: The Lanzerac Estate’s grand manor house; the Estate produces a notable collection of wines; the vibrant indoor heated pool; the spa provides a vital part of the property’s revenue; a striking staircase unfolds in the reception area; Lanzerac’s luxury extends to its cuisine
Wellness Global Focus: South Africa
neoQi Mediq cocoon room, designed for the delivery of ThalasoVine hydrotherapy treatments. A beautifully positioned four-station mani-pedi lounge and comfortable relaxation area provide further panoramic views. Relaxation, restoration and results-driven beauty define Lanzerac’s revitalised offer through a menu of specially developed signature journeys and nurturing ‘touch therapies’, as well as a comprehensive range of massage, facials and body-wrap treatments. South African brand TheraVine and international spa brand Elemis are supported by OPI for nails and medical pedicure services from Mediheel. “Our popular Lanzerac Signature Treatment by Elemis cannot be experienced anywhere else in the world except at the Lanzerac,” says Rossouw of this indulgent two-hour ritual that combines a detoxing body polish with a mineral-packed facial and full body treatment, designed to promote radiant, glowing skin. “TheraVine fits like a glove for us,” she continues. “It’s a natural brand, created here in Stellenbosch, which fuses grape cultivars and
“Our popular Lanzerac Signature Treatment by Elemis cannot be experienced anywhere else in the world except at the Lanzerac.” Lizandè Rossouw Spa manager
essential oils high in antioxidants to give great results. TheraVine also makes our signature body clay and hair-and-scalp mask, which is part of our wonderful rasul experience.” Notably, Lanzerac has enhanced its international and day spa appeal with high performance Elemis BIOTEC facials and neoQi hydrotherapy treatments. In addition to this rich treatment menu, spa guests can, naturally, partake of an indulgent selection of wines, as well as healthy meals and nutrient-rich juices and smoothies from the Vitality Corner. Lanzerac Spa completes the estate’s multi-faceted experience, delivering a unique
blend of winelands wellness and stylish retreat. “The Estate offers an incredible taste of Stellenbosch heritage,” says marketing manager Jo-Anna Looms. “You can fill up your day here enjoying our different eateries, wine-tasting, picnicking and wandering through the manor house and beautiful gardens. “Lanzerac Spa is a great way to slow down time and fully appreciate the Estate’s location in a completely different way. All aspects of the offering come together to pamper and delight visitors to the beautiful Stellenbosch Winelands,” she smiles. Lanzerac Hotel & Spa Stellenbosch, Cape Winelands | www.lanzerac.co.za Owner British Consortium Managing director Winston Cowie Financial manager Emile Langenhoven Marketing Jo-Anna Looms Spa manager Lizandè Rossouw Spa team 17 Size 1,235sqm Design/Interiors Constant van der Colff Treatment rooms Seven, a neoQi Mediq cocoon room, four mani/pedi stations Product houses Elemis, TheraVine, OPI, MediHeel Facilities Sauna King sauna and steam rooms, two rasul chambers; 15m indoor pool; Jacuzzi; fitness area equipped by Impulse and Vitality Corner spa café
SOUTH AFRICA WELLNESS
Wellness Global Focus: South Africa
The Twelve Apostles Hotel and Spa, Cape Town Part of a hotel group with 50 years of hospitality experience, this award-winning spa has commanding views of the ocean and puts romance firmly on the menu
eatly tucked below the majestic limestone buttresses of Cape Town’s Twelve Apostles mountain range, the award-winning Twelve Apostles Hotel and Spa is a chic 70-key property with a notable international reputation. Just 20 minutes from downtown Cape Town, but a world away from the bustle of the city, The Twelve Apostles is part of the Red Carnation Hotels Collection (RCH), founded by South African hotelier Bea Tollman. Some 50 years on from its inception, RCH operates 17 distinctive properties worldwide, as well as a growing portfolio of nine spas, including The Oyster Box, Bushmans Kloof Wilderness Reserve & Wellness Retreat, and European properties including Ireland’s Ashford Castle.
Crystal clear The Spa at Twelve Apostles has been ingeniously set into the hillside to create space for its soft, white contemporary interiors and crystal accents. Past the reception area, a white bridge connects to the Tranquillity Lounge and seven treatment rooms, as well as the bijoux changing rooms. Downstairs, a cossetting, more subdued grotto, carved out of the rock, features a floatation pool, plunge pools and space to relax. Outside, in the sunlight, guests can enjoy two outdoor pools or book treatments in a pair of beautifully positioned mountain gazebos with ocean views. “We don’t think about competition as our spa is completely different,” explains spa manager Joanne De Wet, who oversees a team of 11 therapists, four receptionists, seven spa attendants and two team managers. “We consider ourselves a destination spa and whether you are a day spa guest or staying at the hotel, you feel like you are hours away from the city centre.” “Our guests come for celebrations and time out in beautiful surroundings to relax, be pampered and enjoy hands-on treatments,” she adds. “We keep it simple. We are holistic and high-touch.”
On the menu The spa’s carefully crafted menu reflects the South African culture. “Our indigenous South African brand, B Africa, created by our founder Bea Tollman, is completely unique and only found in Red Carnation properties,” reveals De Wet. “This is our main body brand and is used in our rituals. It is so natural, sensual and so African – this is appreciated by overseas guests who love to smell the essential oils and fynbos [mountain
flowers unique to the peninsula].” British brand Elemis provides results-driven treatments among the 60 per day that can be performed. “I have a great passion for Elemis as it holds an international reputation – and it works,” says De Wet. “Its body rituals are excellent and really suit our clientele. It also sits well with B Africa as it doesn’t have parabens or alcohol and it also uses lots of smoothing essential oils.” British brand Mio’s pre- and post-pregnancy treatment expertise is complemented by slimming and toning rituals, and a homecare retail range. Luxury nailcare is provided courtesy of Essie products. “We are also excited to be introducing Decléor this year, which will fit beautifully with our brands to bring great face and body combination rituals, and wonderful aromatherapy oils,” adds De Wet.
“Our guests come for celebrations and time out in beautiful surroundings... We keep it simple. We are holistic and high-touch.” Joanne De Wet Spa manager
“We work hard to create packages that will appeal to couples and people from our local market looking for special occasions,” explains general manager Michael Nel. “The team also works closely with our chef to create romantic packages including lunch with an African theme.” The spa’s treatment rituals are designed to leave guests with lasting, sensorial memories of their visit and include the 90-minute Sunset Mountain Serenade, which requires the attention of two therapists. “Couples have a view of the ocean in front, the mountains behind, and they are surrounded by fynbos,” De Wet describes. “The treatment is completed with bubbles, oysters and chocolate-covered strawberries,” she smiles. “We see people fall in love all over again.” The Twelve Apostles Hotel and Spa Camps Bay, Cape Town | www.12apostleshotel.com Owner: Red Carnation Group General manager Michael Nel Spa manager Joanne De Wet Spa team: 25 Treatment rooms Seven and two mountain gazebos Product houses Elemis, B Africa, Mio, Decléor and Essie Facilities Tranquillity Lounge and health bar; changing rooms, Perfect Finish Tourmaline Salon for nails, rasul, two plunge pools and floatation pool; two outdoor pools
Wellness Global Focus: South Africa
Clockwise from far left: Mountain walks allow connection with the stunning location; one of the seven treatment rooms; relaxation in the rasul chamber; panoramic views from a treatment gazebo; the sound of the ocean accompanies treatments from B Africa, Elemis and Mio; a talented team of 25 work to make guestsâ€™ stays memorable; the spaâ€™s spectacular coastal setting; gifting adds to the enjoyment of guest celebrations at the spa
SOUTH AFRICA WELLNESS
Wellness Global Focus: South Africa
The Spa at Leeu Estates, Franschhoek The Cape winelands’ gastro capital, Franschhoek is home to Leeu Spa, a place designed to replenish and restore with the help of Asian and African-inspired therapies
icturesque Franschhoek, meaning ‘French Corner’, takes its name from Huguenot settlers whose knowledge of winemaking is responsible for today’s thriving industry. As well as an impressive number of restaurants and wine-tasting venues, this charming town accommodates its year-round visitors with a growing number of deluxe boutique hotels. Taking a luxurious lead, the Leeu Estates, launched in 2015, is the flagship of the Leeu Collection, founded by Indian businessman Analjit Singh. This pristine 17-key estate offers majestic views of the valley, vineyards and gardens, and is home to an enviable wine studio offering handcrafted wines. At the heart of the estate, the new Leeu Spa has been beautifully executed by Spanish architect Tomeu Esteva, of Esteva i Esteva Arquitectura, as a place of peace and sanctuary offering a subtle, yet eclectic mix of global influences. Set out on two levels, its elegant construction maximises natural light and materials as it gracefully descends the hillside. Past the welcoming entrance are three Ayurveda-inspired treatment rooms, including a double suite with a stunning barreled ceiling. Clockwise from above left: The tranquil relaxation deck; one of the spa’s three homely treatment rooms; the Leeu Estates manor house with its dramatic mountain backdrop
“Leeu Spa is a place of serenity, nature and wellness... everything has been designed to provide an unparalleled sense of place.” Analjit Singh Founder, The Leeu Collection
Separate male and female changing rooms have private plunge pools overlooking the valley, and a spacious lower-level relaxation lounge, which, complete with a large open fireplace, leads onto a 15m infinity pool and relaxation deck surrounded by immaculate manicured gardens. One-to-one holistic fitness training incorporates equipment from Italian wellness company Technogym and yoga completes Leeu’s emphasis on personalised wellness.
In the place to be “Leeu Spa is a place of serenity, nature and wellness,” explains founder Analjit Singh. “The majestic presence of the vines, surrounded by stone-clad walls, sculptures, music, the signature fragrance – everything has been designed to provide an unparalleled sense of place.” “Since opening in June 2016, we’ve grown our appeal to both local and international
clients,” adds spa manager Janine Corcione, who oversees a team of four therapists as well as Leeu’s resident yoga and fitness experts. “Our spa is so different: we are very organic and natural, and offer expert holistic treatments created exclusively for us by ila,” she adds. While the British spa brand offers Leeu Spa guests a menu of Asian-inspired restorative treatments, the essence of South Africa is encapsulated in two signature rituals –The Summer Tree of Life Journey and The Warming Winter Vine, Earth & Stone Journey – which feature indigenous ingredients, some sourced from the Estate itself. “At Leeu Spa we hope to nourish and balance the deep and sacred essence of the individual, providing a path to peace and inner joy,” concludes Corcione. “Our main focus is for our guests to walk away not just satisfied with the overall experience, but with a strong desire to return.” The Spa at Leeu Estates Leeu Estates, Franschhoek | www.leeucollection.com Founder: Analjit Singh Spa manager Janine Corcione Spa team Seven Treatment rooms Three Product houses ila Spa and Essie Facilities Private changing rooms with steam rooms and plunge pools; relaxation area; hair and nail lounge; Technogym-equipped fitness suite; outdoor infinity pool, relaxation and yoga deck
Photos: Center Parcs Aqua Sana, Woburn
HOSPITALITY & LEISURE CONCEPTS SEAMLESS DEVELOPMENTS FROM CONCEPT TO COMPLETION
HLC offers expert advice to all those embarking on any exciting and cuttingedge project in the field of hospitality & leisure, including: spa and wellness facilities; hotel and resort accommodation; food and beverage outlets; retail experiences; indoor and outdoor leisure; infrastructure and landscaping designs.
“We take your aspirations and turn them into reality, across the whole spectrum of hospitality, spa, wellness and leisure developments.” Don Camilleri HL Concepts
firstname.lastname@example.org | www.hlconcepts.co.uk
Wellness Global Focus: South Africa
Images courtesy of Bushmans Kloof Wilderness Reserve & Wellness Retreat
SOUTH AFRICA WELLNESS
Bushmans Kloof Wilderness Reserve & Wellness Retreat Located in an area of untamed natural beauty some 35km from Clanwilliam, time seems to stand still at this iconic Red Carnation Hotels Collection retreat which is regarded as one of the top resorts in Africa
rive 270km due north of Cape Town, through vast wheat plains and citrus groves, and you reach the majestic Cederberg Mountains – proud home of South Africa’s therapeutic rooibos tea. Here you will find Bushmans Kloof Wilderness Reserve & Wellness Retreat, an exclusive and luxurious hideaway surrounded by 6,100 hectares of pure wilderness, including five dams, stunning sandstone formations and endless untamed bushland. Renowned as one of South Africa’s top resorts, Bushmans Kloof has also gained plaudits for its wildlife, social and environmental conservation programmes. Accessed from the main gates by a long, winding road across miles of bushland, its secluded main lodge is a discreet manicured oasis, offering 16 suites and rooms, with the separate and exclusive Koro Lodge sited nearby for private family parties. In this place where time seems to stand still, the indigenous flora and fauna take centre stage
“Our mantra here is ‘no request too large, no detail too small’. We strive to make our treatments a highlight of each stay.” Nikki Bouic Spa manager
to provide ‘wilderness wellbeing’. Days can be filled with nature drives, guided tours to discover ancient bushman rock art, mountain biking, hiking, canoeing, picnics and rock-pool swimming, as well as fishing and archery. Sun-downers, superlative cuisine, spa time and spectacular star-watching at night completes guests’ once-in-a-lifetime experience. Downtime at the main lodge is all about relaxation as guests enjoy time away from everything to swim in four infinity pools overhung by weaverbird nests, read books or watch baboons parade in the distance.
“Our spa is just one slice of the cake here at Bushmans Kloof, as we want our guests to have the freedom to experience everything,” says spa manager Nikki Bouic, who leads a team of five. “When the lodge is full around 70% of our in-house guests book treatments, amounting to between 9-12 each day,” she adds. “Our mantra here is ‘no request too large, no detail too small’. “We strive to make our treatments a highlight of each stay. Our guests are looking for pure pampering and relaxation, not targeted, intense treatments. We offer beautiful Elemis Touch Therapies and signature B Africa experiences including our Cederberg Solution, Celebration of Life and the Bushmans Kloof massage.”
Tranquillity reigns Tucked behind the main lodge, the spa is light and contemporary; muted tones of white, cream and beige meet natural stone and marble accents. “I always say this is a very modern spa for the location,” says Bouic. “It doesn’t look like
Wellness Global Focus: South Africa
a safari spa. When you walk in you are greeted by a beautiful, open, light space.” The reception area features an elegant mosaic depicting a cedar tree and bush flora and fauna set against the Cederberg mountains. From here, a white pebbled corridor leads to one double and two single treatment rooms, a Quartz Crystal steam room and a beautifully furnished Tranquillity lounge. This leads out onto a private garden, from where a path leads to another dual treatment room housed in the Homestead. One of the spa’s unique treatments is B Together, which uses the signature B Africa range that contains oils infused with fynbos and is dedicated in honour of Red Carnation Hotels Collection founder and president Bea Tollman. This is offered in a stunning outdoor gazebo positioned next to a calming stream. “Our signature B Together treatment focuses on self-love,” explains Bouic. “We heat rose quartz crystals and use them like a hot stone Clockwise from top left: The plains location of the The Main Lodge at Bushmans Kloof; touch therapy in the Riverside Gazebo; the spa’s pristine Tranquillity Lounge; outdoor activities are all part of the Bushmans Kloof experience; endangered species roam the plains freely; ancient rock art emphasises the connection between man and nature; the luxurious outdoor treatment gazebo by the river
massage, but it’s so much more holistic. Rose quartz is the stone of love so we focus on this when we perform the treatment – to transfer that energy. When it’s for a couple, it promotes a feeling of wellbeing and love between them.”
Connecting with nature Tours into the natural sourroundings offer a chance to see animals including the endangered Cape Mountain Zebra and Bontebok, as well as around 150 types of bird and more than 755 plant species, including rooibos. “There’s no real human intervention, so the animals have a natural ecosystem. This harmony of nature really touches the soul,” confirms Christiaan Viljoen, one of Bushman’s knowledgeable guides. “Unlike many big game reserves there are no dangerous animals, so guests can walk freely, enjoying hiking trails, beautiful crystal pools and waterfalls, as well as mountain biking and canoeing.” Home to more than 130 protected rock art sites, painted by the nomadic bushman who roamed these plains over 10,000 years ago, the reserve is a designated South African Natural Heritage site. “The bushmen certainly believed that there
was a spiritual world and a physical world. They lived very close to nature and understood that all of nature is connected,” explains Viljoen. “When you enter the fantastic overhangs and caves throughout the reserve you get a feeling of what they experienced. Their beautiful rock art paintings depict the connection between people, animals and the spirit world.” Bushmans Kloof truly gives guests a chance to disconnect from the pressures of daily life and reconnect with nature, reaffirming the importance of protecting the natural world. “Our environment affects our wellbeing and you can’t escape that when you come here. You will be moved by the splendour of the rocks, the brightness of the sky and of the animals that live here,” Viljoen promises. The Spa at Bushmans Kloof Bushmans Kloof Wilderness Reserve & Wellness Retreat Clanwilliam | www.bushmanskloof.co.za Owner Red Carnation Hotels Collection General manager Rory du Pessis Spa manager Nikki Bouic Spa team Five Treatment rooms Five including two singles, two double and one double riverside gazebo Product houses Elemis, B Africa and Essie Facilities Tranquillity lounge, changing rooms, Quartz Crystal steam room; outdoor heated pool and spa garden
SOUTH AFRICA WELLNESS
Wellness Global Focus: South Africa
One&Only Spa, Cape Town The island spa at One&Only Cape Town offers guests the opportunity for a luxurious escape and rejuvenation right in the heart of the city’s bustling waterfront
ocated on Cape Town’s Victoria & Alfred Waterfront, the iconic One&Only resort is home to the ultra-chic, award-winning, One&Only Spa, a 1,200sqm standalone facility that is positioned on its own private island to provide a true sense of exlusivity. Opened in 2009, the spa’s separate male and female thermal suites include refreshing vitality pools. These are complemented by softly furnished relaxation spaces and an exclusive Bastien Gonzalez pedicure and manicure studio. In addition there are 12 deluxe treatment suites and two private spa suites with dedicated wet areas that can be reserved for a minimum of three-and-a-half hours. Here, couples can soak in a hydrobath for two, enjoy steam showers and relax during side-by-side treatments. A favourite escape for Capetonians and international guests alike, superlative ESPA treatments and personalised ‘Spa Time’ are a calling card of One&Only’s 35-strong spa team. “To find a city hotel with an oasis-type setting is something unique,” reveals director of spa, Rosemary Read-Larsen. With a 70:30 split in day and stay guests, at full capacity the spa can Clockwise from top: The exclusive island setting of One&Only Spa; yoga in the poolside pavillion; one of the spa’s luxurious private spa suites; the delightful spa garden by Bensley Design; guests enjoy a sense of escape from the city; the spa’s inviting vitality pool
“The guest is paramount and the setting is unique, so the journey we have created has a sense of place and a relaxed holistic attitude.” Rosemary Read-Larsen Director of spa
perform 90 ESPA treatments per day as well as 20 Bastien Gonzalez mani-pedi treatments. “One&Only Spa offers a sense of serenity and connection with nature – everything is glazed so you can always see outside. Everyone on my team has a true passion for delivering treatments. The guest is paramount and the setting is unique, so the journey we have created has a sense of place and a relaxed holistic attitude,” she adds.
‘Essence of Cape Town’ experience features unique South African products; our ‘Essence of Africa’ ritual includes a full body massage with Madagascan baobab oil and wooden rungu stick, and a back exfoliation with a rooibos scrub.” A private spa garden, designed by Bangkok-based landscape design company Bensley Design, allows guests to relax post-treatment and also houses the pool pavilion where guests can take yoga sessions. On the wellness side, the One&Only Fitness Centre located separately in the hotel, offers a 200sqm gym equipped by Technogym, including a dedicated Kinesis Studio. “My fitness team delivers every type of personalised workout programme,” claims Read-Larsen. “We also have a specialist yogi who offers Vinyasa and Hatha yoga daily in our Pavilion, on our grass roof and also on our deck – it’s beautiful there in the morning.”
Cultural connection One&Only’s luxuriously appointed treatment rooms feature pitched roofs, dark wood and tasteful African décor. As well as a full menu of ESPA advanced facial and body treatments, guests can select African-inspired rituals. “Together with ESPA we have worked to differentiate our treatments and make them very special,” Read-Larsen explains. “Our
One&Only Spa Cape Town Cape Town | www.oneandonlyresorts.com General Manager Richard Lyon Director of spa Rosemary Read-Larsen Spa and fitness Team 35 Size 1,200sqm Treatment suites 14 Product houses ESPA, Bastien Gonzalez Facilities Male and female thermal suites with vitality pools, experience showers and ice crusher fountains; relaxation lounge; spa garden; yoga pavilion; Bastien Gonzalez pedicure and manicure studio
We deliver, just tell us where.
With offices in the UK and mainland China, we are uniquely placed to source, manage and deliver the widest selection of furniture, fixtures, equipment and on going consumables wherever you need across the world. To explore how we can add value to your next spa project please email email@example.com or call us on +44 (0)24 7636 9114.
2017-03-14 10:55 AM
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EXPERT GUIDE TO NAILS We showcase the most luxurious spa manicure and pedicure products and advice, plus the latest launch innovations, treatment services and catwalk colours
JESSICA COSMETICS CND OPI ORLY MORGAN TAYLOR LEIGHTON DENNY EXPERT NAILS
Expert Guide Nails
JESSICA COSMETICS Formulated by celebrated manicurist Jessica Vartoughian, Jessica Cosmetics is a global leader in professional nailcare. Along with BeautyLab London and Spongellé, it is distributed in the UK by Mii Cosmetics creator Gerrard International
Which nail services should spas offer? Luxurious, personalised nail treatments are perfect for spas, so create a tiered level of menu services to suit customers’ needs. By offering free nail analysis, with a choice of Custom Colour polish, soak-off gel GELeration, fast-drying polish system Phēnom or the innovative Zenspa Pedicure, you can offer anything from exclusive luxury through to express treatments. What makes your brand unique? Jessica focuses on elevating the consumer experience with our unique nail diagnostic service. Our products are cruelty-free, vegan-friendly and made without Formaldehyde, Formaldehyde Resin, Toluene, DBP, Camphor, Xylene or Ethyl Tosylamide.. As well as the fantastic Silhouette collection, which works like foundation for the fingertips, flattering every skin tone, we have also recently released our exciting Glowing with Love collection of bridal-inspired shades. What should spas look for in a nail partner? Look for a prestige brand that offers a full range of nail care with exceptional service, an unbeatable colour choice and a solution for every client. Your chosen partner should be dedicated to supporting your business needs, offering excellent customer care, marketing support, education and guidance. Gerrard International has a team of 30 area managers who are all educated beauty therapists, and spas can tap into our on-site marketing, PR, training facilities and award-winning customer services for business support. How can nailcare combine with other treatments? As with manicures and pedicures, tanning, brows and makeup are express treatments that give an instant
‘feel-good’ factor allowing you to offer a full service for all occasions. This means convenience for clients and increased revenue for your business through add-on treatments and retail sales. Highlight your services with promotions that encourage link-selling and reward clients with taster sessions or offer a complimentary nail analysis alongside a makeup consultation. How can treatments change with the seasons? Adjust your treatment menu and tailor your services to inspire clients, with a nourishing hand massage in winter or a bright colour change in spring. Promote pedicures during summer months and over the festive season focus on nail art and glitter. Ask your nail supplier for guidance on the latest trends and ensure product bottles are colour co-ordinated for maximum seasonal appeal. How can spas maximise their nails retail offer? Build a relationship with your clients – asking about their beauty wishes is a great starting point for talking retail. All spa staff, including receptionists, should have the latest retail and product know-how to offer clients. Part of our training at Gerrard International includes honing retail skills, and our area managers regularly visit accounts to provide support and guidance. What are the next exciting nail trends? We are focusing on bold colour launches this season and the Jessica Hands-on Team were backstage creating pops of colour for the 2017 catwalks. Autumnal colours will move towards richer more muted and urban-inspired looks. We are also launching an exciting new colour collection with Millennials in mind. Jessica’s US product development teams research global trends forecasts to keep us ahead of the latest looks.
What the experts say... Offer valuable advice: Complete a thorough consultation and guide your clients through the treatment process. Explain what you are doing, why you are doing it, and how to maintain great nails between appointments Showcase your personality: Your website and social media platforms are perfect for showing your brand personality and highlighting seasonally relevant treatments, gift sets or new colour collections Encourage repeat bookings: Send clients the latest news on product launches, seasonal inspiration or special offers to keep your business front of mind. Offer a loyalty card entitling them to a free treatment or discounts with regular visits
UK SPA CLIENTS INCLUDE: Pennyhill Park, Surrey Champneys Spas and Resorts Stobo Castle, Peeblesshire Chewton Glen, Hampshire Hoar Cross Hall, Staffordshire Gaia Spa, Boringdon Hall, Devon Rudding Park, Yorkshire
Distributed by Gerrard International +44 (0) 345 217 1360 www.gerrardinternational.com
Expert Guide Nails
CND CND’s award-winning nail, hand and foot beauty products – including CND Shellac and Vinylux, CND Spa, RescueRXx, RidgeFx and SolarOil – are distributed exclusively in the UK and Republic of Ireland by Sweet Squared
What the experts say... Which nail services should be on a spa menu? Pay your respects to the classic manicure and pedicure, however, do not be afraid to add to their appeal by employing your own unique twists to set you apart. A client can be made to feel special simply by being asked to select their favourite scent – choose between CND Spa’s Bright Citron and Gardenia Woods – and give guests the option to upgrade to a CND Shellac treatment to promote and increase customer spend.
What makes your brand unique? As a leading advocate for the role of nailcare in personal beauty and fashion, CND is deeply committed to advancing the industry. We devote significant time and resources to product research and development, education and customer support.
What should spas look for in a nail partner? Evaluate what is important for your spa and choose a partner that shares the same brand values. Allow yourself to be inspired and you will, in turn, inspire your clients. Select a brand that prioritises education and is sold exclusively to professionals – one that can support you and educate your team. Remember that ‘professional only’ keeps treatments premium and exclusive.
How can nailcare combine with other treatments? Create treatment bundles consisting of elements that can be paired together to increase spa spend and maximise
customer relaxation. For example, you could combine a brow treatment with a manicure, or present solutions for time-short clients by providing a manicure while their makeup is being applied – this is a great time saver and well-received by busy customers.
How can treatments change with the seasons? Introduce tailored treatments such a Sandal-Ready Shellac Pedi to excite clients and promote year-round treatments. CND combines beauty with fashion and delivers approximately four seasonal collections a year, all carefully developed through our close ties with fashion weeks to deliver only the most on-trend shades.
How can spas maximise their retail offering? Use one-on-one time with clients to discuss product benefits and don’t be afraid to recommend aftercare. Use your space effectively; creating a branded retail zone with prices on display and plenty of testers encourages guests to experience the look, scent and feel of the products. Obviously, educating your team is a must.
What are the next exciting nail trends? The nail has truly been recognised as a canvas for creativity and this theme continues to take centre stage with the popularity of metallics and chromes continuing to dominate social media. That is not to say classic romantic, almond shapes with a sophisticated and super shiny Wildfire finish are not still hugely popular.
Education is key: When your team truly understands your product lines it is a win-win situation for the spa, the client and the team. Education promotes a level of enthusiasm and professionalism that encourages sales through trust Aspire to Inspire: Your therapists’ look will inspire customers, so dull or bitten nails will send all the wrong messages. Your team’s nails don’t have to be embellished, sometimes a simple classic look is all that’s needed – but it is necessary Ask questions: Be engaging and make spa clients feel you are interested in their choices so you can customise a look to suit them. Listening to your client is key to their enjoyment of a relaxing treatment and their trust in you as a therapist
UK AND REPUBLIC OF IRELAND SPA CLIENTS INCLUDE: Malvern Spa Hotel, Worcestershire Lowry Hotel & Spa, Manchester Luminis Beauty Spas Fistral Beach Hotel & Spa, Cornwall Ragdale Hall Health Hydro and Thermal Spa, Leicestershire Powerscourt Hotel & Spa, Co. Wicklow, Ireland
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Expert Guide Nails
OPI A leading manufacturer of professional nailcare products, sold in 103 countries, OPI has combined pioneering innovation and premium products with iconic colours ever since its inception in 1981
What the experts say... Which nail services should be on a spa menu? Luxurious manicures and pedicures should be at the top of your spa treatment menu. In addition to natural nailcare, current demand for gel polish has seen products like GelColor by OPI become immensely popular with spa guests. Not only does it provide two weeks of glossy wear, but it’s zero drying time means they can carry on with other treatments or relax by the pool straight away.
What makes your brand unique? Our passion and innovation has never stopped and this is what sets us apart. The launch of OPI Pro Spa – a new professional salon skincare line – brings the quality and efficacy of facial skincare to premium products developed specifically for hands and feet.
What should spas look for in a nail partner? Think about how a nail brand can elevate your spa services and revenue with the latest technologies and trends. With OPI’s consistent investment in research and development, our spa partners are always at the forefront of the industry. OPI is devoted to hand, foot and nailcare so spas can create the absolute best manicure and pedicure services for their clients.
How can nailcare combine with other treatments? Nail treatments are very versatile, making them a perfect accompaniment to the spa experience. Adding scalp massages to spa pedicure services will enhance the
treatment while allowing nails time to dry. Combining services such as file, scrub and paint during a facial or massage can also help link-sell other services.
How can treatments change with the seasons? Nail art is a simple and effective way to enhance your seasonal menu. Hugely popular with fashion-conscious clients, they can add £3-5 to your service per nail design. OPI tracks fashion trend predictions far in advance, looking at the important colours for the season, and translates them to suit geographic locations.
How can spas maximise their retail offering? Clients love leaving a spa with exciting products that help prolong their treatment benefits and enable them to achieve a professional finish at home. OPI has a world-class reputation for creating products that achieve results and our range of eye-catching retail displays will show that your spa cares about their nailcare maintenance beyond the treatment room.
What are the next exciting nail trends? One is undoubtedly our California Dreaming Collection featuring 12 new colours inspired by California’s majestic sunsets and landscapes. The collection’s hero shade, Time for a Napa, is a pink coral hue, matched only by the addition of this summer’s bright red, plus an evocative, deep metallic twilight gold, and a shimmering slate with brown undertones for a softer take on classic black.
Stand and deliver: Retail displays deliver promotional opportunities on a different level. By presenting inspirational products for spa guests to take home, OPI displays can provide substantial profits with each inventory Reward your clients: Keep regular clients happy with free treatments or discounts via a minimum spend incentive or encourage extra bookings with special prices. Asking clients to refer a friend means you can reward both while they spend time together in your spa Don’t follow the crowd: Create memorable and inspiring names for your treatments and diversify services with more than one manicure and pedicure offering to encourage client excitement and new engagement
UK SPA CLIENTS INCLUDE: Lifehouse Spa and Hotel, Essex Ragdale Hall Health Hydro and Thermal Spa, Leicestershire Thornton Hall Hotel & Spa, Wirral Sopwell House Hotel, Hertfordshire Brooklands Hotel, Surrey The Woodland Spa, Lancashire
OPI PROFESSIONAL +44 (0) 1923 240010 www.trade.opiuk.com
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Expert Guide Nails
ORLY Founded some 40 years ago by the originator of the French Manicure, Jeff Pink, Orly is an esteemed and respected innovator in natural nailcare with a product range created to place expertise at your fingertips
Which nail services should be on a spa menu?
How can nailcare combine with other treatments?
ORLY has a nail service to suit every lifestyle – Express, Gel, Holistic and Signature. Your clients’ needs are ever evolving with more pressures on daily routines so a nail brand that can offer a broad range of nail services is key. A signature offering is the perfect opportunity to set your spa apart from others, and to maximise on those clients that really want a luxury experience.
There’s mounting evidence to suggest that massaging the foot pressure points could be good for your health. ORLY has included three pressures points in its ‘walking on air’ pedicure to energise, relieve foot aches and pains, and alieviate stress and anxiety. This new look at pedicure massage adds value and can be made bespoke and prescriptive to the client’s needs on that day.
What makes your brand unique? We are constantly innovating. For example, this year we launched ORLY Breathable Treatment + Color – a polish and treatment in one bottle. It is breathable, so nails can be nourished while also looking perfectly polished at the same time. It contains a blend of Argan oil, pro-vitamin B5 and vitamin C to help hydrate and heal damaged and weak nails. The all-in-one formula contains a base coat, colour and top coat which cuts manicure times in half and it’s ‘10-free’ and halal-certified.
How can treatments change with the seasons?
What should spas look for in a nail partner? A nail brand that supports your business by expanding your treatment menu. We recently launched the ‘walking on air’ pedicure, a new luxury treatment that includes our latest launch, a specialist callus remover infused with aloe vera and clove to leave the skin baby-soft. The overall experience provides relaxation, regeneration, healing and nourishment and can increase your revenue by enhancing your pedicure to a luxury experience allowing you to increase the price per treatment.
ORLY’s ‘walking on air’ pedicure offers expert callus removal for feet, as well as the removal of all dry and dead cuticle and skin from the nail plate, which is perfect for the summer. Also, the ORLY PRO range is scented with Italian mandarin to invigorate the senses and capture the essence of the season in one aroma.
How can spas maximise their retail offering? ORLY’s polish mini’s are a great add-on retail item to any manicure and allow your clients to take home the colour that they have had during a treatment. We also highly recommend retailing a cuticle oil to lengthen the duration of the client’s manicure or pedicure results.
What are the next exciting nail trends? This year we are seeing a flurry of bright colours and the return of textured nails, with combos of asymmetric swipes and stand-out accents in a partial matte. The old-school French tip is also taking on a new edge with metallic finishes, fresh angles or alternating colours.
What the experts say... Be expansive: Provide a wide array of nail treatments. As well as traditional manicures and pedicures offer clients a tailored nail consultation – advise them on what solutions they should be using to help their nails grow strong and long Stay up to date: Keep customers coming back to you by offering them the latest trend-led shades by stocking seasonal collections Get into training: Ensure staff continue with their training. Nail courses are often inexpensive but will help improve a nail technician’s overall efficiency, as well as their product knowledge. It’s also a great opportunity for staff to upskill into new areas, which you can then add onto your treatment menu
UK SPA CLIENTS INCLUDE: Rockliffe Hall, Co. Durham Bovey Castle, Devon Dolphin Square, London
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Expert Guide Nails
B-LINE Founded in 1989 by Annette Foley-Craigen, independent British company B-Line has pioneered plant-based products and professional treatments to include paraben-free, diabetic-safe and allergy-free ingredients in beauty therapies for hands and feet Which nail services should be on a spa menu? Spas are best placed to adopt a holistic approach for manicure, pedicure and extended reflexology treatments. Use unique hero products such as our nut-free Serenity Massage Oil or Skin Treat Hand Serum with Shiitake mushroom extract containing potent antioxidant Gotu kola to firm skin and lighten age spots.
What makes your brand unique? As an independent pioneering treatment house and a specialist in footcare, we are renowned for high-quality massage oils and created one of the first nut-free oils for allergy sufferers, replacing the almond base with safflower.
What should spas look for in a nail partner? Purity of ingredients and good therapist training. B-Line’s approach enables therapists to educate clients on the importance of foot hygiene.
What are the next exciting nail trends? Whatever the fashion, healthy skin and nails are a must. Breakthroughs such as Erase, at the heart of B-Line’s latest innovation Foot Smoothie, is on-trend to tackle hard skin and cracked heels for this summer.
MORGAN TAYLOR Launched in 2013, Morgan Taylor has a complete range of professional products, nail treatments and a core collection of over 145 colours Which nail services should be on a spa menu? This will vary between spas, but since many tend to avoid artificial enhancements, Morgan Taylor is the perfect brand to carry as it enables nail technicians to offer several versions of high-quality natural nail manicures and pedicures. These can also be complemented by our nail treatments; Make It Last, Matte’s A Wrap, Need for Speed, Stick With It and Go Ahead and Grow.
What makes your brand unique? Put simply, it is our formula. Much more luxurious than many lacquer brands on the market, Morgan Taylor’s formula focuses on pigment-dense colours for the best on-nail colour pay-off and a long-wearing formula.
What should spas look for in a nail partner?
What the experts say... Damage limitation: Think about all those clients with damaged nails looking for a manicure. Try REACTmax Strengthening Base Coats with three finishes to suit every nail need Keep it clean: Use BareLuxury pedicure products to keep the spa clean and hygienic with convenient treatment packets that hold enough product for each individual client Stay in shape: Healthy nails don’t break as much, which means less chipping. Remedy Cuticle Oil used on a daily basis will help clients keep nails and cuticles in optimum shape between visits
Spas promote unique experiences for their customers so look for a nail partner that provides the same service care and luxury to meet your specific market. Each Morgan Taylor lacquer is thoughtfully developed with select ingredients and innovative bottle design for optimum style and performance with the crème de la crème of nail colour.
UK CLIENTS INCLUDE:
What are the next exciting nail trends?
Coming into summer 2017 the nail trends will be all about bigger, brighter colour. Neons and ultra-bright crèmes are the finishes of choice. Look to swap a standard pink or coral for a more playful purple or blue.
The Spa at Ramside Hall, Durham Sorbet (Muswell Hill, Crouch End and East Finchley), London The Bay Laser & Beauty Clinic for Men & Women, Colwyn Bay, Wales Distributed by Louella Belle +44 (0) 844 800 9396 www.morgantaylorlacquer.com
Expert Guide Nails
LEIGHTON DENNY EXPERT NAILS Established 20 years ago, leading professional nailcare brand Leighton Denny’s ethos is based on three fundamental principles; expert formulas, professional results and glamorous colours
What the experts say... Stay on message: Remember that nail hygiene is vital, so encourage clients to continue care at home by using rich nail oil such as B-Line Nail Treat No 2 to reduce the risk of fungal infection Enhance your nail business: Offer a holistic approach to help clients maintain healthy conditioned hands and feet between visits with products like B-Line Skin Treat to ‘lighten, tighten and brighten’ skin Educate clients: Inform people on a realistic level and advise them to the highest standards – from best treatments and key care products to knowing that the foot has 250,000 sweat glands producing an egg cup full of sweat every day
SPA CLIENTS INCLUDE: Eden Hall Day Spa, Nottinghamshire, UK Ragdale Hall Health Hydro and Thermal Spa, Leicestershire, UK A collection of clientele located in Hong Kong and Japan
+44 (0) 1476 590788 www.b-linebeauty.com
Which nail services should spas offer? The perfect spa menu for nails must range from essential offerings to tailored treatments for skin and nail conditions. Basic nail services should include a shape and re-varnish, and acrylics or hard gel extensions with the added option of a massage or exfoliation for hands and feet. Following essential services, clients can be presented with treatment options to suit their nail and skin care concerns; be it anti-ageing, nail strengthening or cracked heels. What makes your brand unique? Leighton Denny Expert Nails products are all created with passion and based on in-depth knowledge of results-driven nailcare. Globally acclaimed for his work with international celebrities and high-end fashion houses, the launch of Leighton’s own range of professional quality products has since evolved into one of the world’s leading professional nailcare brands, resulting in an MBE for his contribution to the nail and beauty industry. What should spas look for in a nail partner? Always choose a brand that is known for its quality in professional products and spa services; one that offers valuable training for spa staff, a dedicated account manager and a comprehensive range of products that enables your spa to present all treatments at a high level. Ensure that each product has carefully chosen ingredients designed to transform the most neglected hands, feet and nails. What are the next exciting nail trends? This year’s fashion nail trends are on either side of the colour spectrum, with pops of bold colour on the entire nail or used to create an alternative French manicure. On the opposite scale of shade is the trend for nude natural looking nails – which is a great way to incorporate treatment nail polishes and still stay on trend.
What the experts say... Always create retail space: This area enables staff to engage on the customer journey and easily translate treatment experiences into sales opportunities. Request training: Your nail brand should provide training on a regular basis to keep staff enthused about products and treatments – it is also an opportunity to create incentives. Be passionate: If your team is genuinely passionate about the brand, it’s products and services, then clients will find it naturally easy to ask advice, purchase products and rebook.
UK SPA CLIENTS INCLUDE: Urban Retreat Limited, Harrods, London Calcot Health & Leisure (Barnsley House and Calcot Manor Spa), Gloucestershire Spa 1877, Sheffield Rushton Hall Hotel, Northamptonshire Ockenden Manor, Cuckfield, West Sussex Pure Spa Group across Scotland
Leighton Denny Expert Nails
Distributed by Richards and Appleby +44 (0) 1685 843384 www.leightondennyexpertnails.com
EDITED BY HELLENA BARNES
Grace Belgravia takes its empowering agenda to Europe London’s exclusive club for women unveils Grace Retreats in collaboration with leading luxury hotels in Switzerland and Italy UK/SWITZERLAND/ITALY: In a move to expand its preventative health and wellbeing concept at three of Europe’s foremost spa locations, Grace Belgravia is to hold five-day retreats at the Gstaad Palace in Switzerland and The Capri Palace Hotel Retreat and Grand Hotel Tremezzo Lake Como in Italy. The programmes will feature expert advice in core elements from the Grace Belgravia team, including yoga, massage and aromatherapy with Amanda Denton; detox treatment specialism from Carolyne Ji; and guidance from Leo Cosendai, a Pranayama Kriya teacher and healing sound therapist. “Our members can be CEOs, business people or philanthropists in sectors from fashion to finance or fitness, spanning 60 different nationalities,” says entrepreneur and CEO Kate Percival. “The common denominator for us is nature. Women
find a natural affinity with each other and they connect through shared values.” Describing the inspiration for extending the Grace Belgravia brand beyond its London base, Percival says: “We are a very different offering to most spas, but perhaps not so well known outside the UK. “Everything we do is based on medically and scientifically developed ideas for integrated wellness in a place of sanctuary – it is the whole
“Women want to be more robust and Grace Retreats are designed to combine empowering environments, mind-balancing programmes and bespoke cuisine.” Kate Percival CEO, Grace Belgravia
premise of our brand – so the decision to roll our wellness offering out of its London establishment was an obvious one for me.” The five-day retreats in Switzerland and Italy will see Grace Belgravia’s expert therapists guide and advise guests based on how they are feeling each day. The practitioners, including nutritional experts, will share their knowledge to provide interactive treatments, both in and out of the club, that will benefit their female clients. “Women want to be more robust and Grace Retreats are designed to combine empowering environments with mind-balancing programmes and bespoke cuisine to help them achieve that,” states Percival. “We recognise the gut as a second brain and that a healthy gut means a happy disposition – it’s all interlinked and that’s why we work with acclaimed chefs to create our menus. I want to bring more of this to locations across Europe.”
Wellness Trends & developments
Conrad’s high-touch, hi-tech luxury PORTUGAL: Conrad Algarve has launched a series of cutting-edge, seven-night spa, fitness and medical programmes that combine high-touch techniques with hi-tech disciplines. Incorporating Aromatherapy Associates massage treatments, nutritional counselling, oxygen inhalation therapy and personal training, medical evaluations can also include a five-hour private hospital check-up with full diagnostic tests and MRI scans. “This is a natural evolution to our signature wellness experience, ‘A Journey to a Better You’,” says Conrad Algarve marketing manager Ricardo Afonso. “The Conrad philosophy is about ‘smart luxury’ and while we are working to meet international seasonal demands, our community approach for the Algarve is key. As a social hub we play a major role in providing our clientele with superior spa facilities, signature treatments, fitness amenities and innovative experiences.”
Holistic harmony at Anantara The Middle East’s highest spa aims to help guests find balance amid its luxurious surroundings OMAN: Featured on the cover of this issue of European Spa, the
recently opened Anantara Al Jabal Al Akhdar, a secluded, five-star sanctuary located at 2,000m above sea level, is offering guests the benefits of its Balance Wellness Programmes. Recognised in the Condé Nast Traveler Hot List 2017, the resort provides a selection of three-day De-stress and Relax, Detox and Weight Loss or Peaking Fitness packages. With a concept designed to ‘move beyond pampering and relaxation’, Anantara Spa has five treatment suites where indigenous ingredients are incorporated into locally inspired treatments. These include the Revitalising Pomegranate Journey, which blends fresh pomegranates with salt for an invigorating body scrub, an Arabian massage and a milk and oriental spice foot cleansing ritual. The spa also features a private hammam suite and and separate male and female thermal suites. Anantara’s dedicated wellness programmes offer personalised fitness and holistic exercise, taking full advantage of the resort’s tranquil mountain surroundings. Qi Gong, summit biking, hiking and yoga are among the activities available, with specialist cookery classes to encourage the long-term continuation of healthy regimes. According figures from the Global Wellness Institute (GWI) and Euromonitor, wellness tourism in Oman saw annual growth of 10.9% in 2012-2017. As part of the Middle East and North Africa spa sector, Anantara is addressing the specific and unique wellness tourism market identified by the GWI as outpacing global growth rates in this period.
Between the covers
Military mindset EUROPE: A new book by ex-soldier
James Atkinson, entitled Fitness & Exercise Motivation, aims to approach physical fitness from the starting block of achieving a winning mindset. The book covers a range of subjects from fundamental fitness theory to specific fitness planning. “I’m not some professional in a white coat, but a man who has been there, done that and got many T-shirts (all the way from XL to medium),” explains the author. “I’ve gone from being unhealthy to bodybuilding competitions and high endurance conditioning. “Throughout it all, my mindset has been the thing that both stopped me from starting my fitness journey and subsequently set me up to win. I share it all in this book.”
Wellness Trends & developments
An elevated offering ITALY: Part of the Healing Holidays portfolio,
the five-star Rosa Alpina Hotel & Spa has enhanced the appeal of its natural surroundings by offering family fitness breaks and holistic mountain packages. Inspired by the latest trend for boulder climbing (a new Olympic sport for Tokyo 2020) the spa location has invested in a new climbing wall and skilled mountain guide Diego Zanesco provides private climbing tuition. “The Dolomites present a multitude of possibilities for outdoor activities,” says Rosa Alpina’s owner Hugo Pizzinini. “We installed the new climbing wall so that children could join their parents in adventure sports, encouraging them to get fit and have fun together.” Elsewhere, Rosa Alpina’s Wellness Centre, which opened last year, has announced a new Yoga & Wellness package with Ayurvedic expert Dr Suraj Dubey presenting meditation, reflexology, spa treatments and yoga sessions overlooking the mountains. “Dr Suraj is a strong believer in the preventative and healing powers of wellness through nature and holistic medicine – guests can now combine these activities while enjoying the great outdoors,” adds Pizzinini.
Crafted for a good cause USA: ‘Conscious’ jewellery-maker Mala + Mantra’s new Be Well
range of products has been designed in conjunctinon with and in support of Wellness for Cancer. Each purchase from the Be Well collection includes a donation to help cancer patients and survivors receive wellbeing treatments. Julie Bach, founder of the non-profit organisation, selected Amethyst, Green Aventurine and Sodalite for their potential beneficial properties as part of the jewellery. “I am honoured that we are launching the Be Well collection as meditation and mindfulness are evidence-based approaches approved by many hospitals and cancer centres,” she says. “Mantras and Malas tools have been used for thousands of years to help cultivate self-compassion, forgiveness and wellbeing on an individual level.” Mala + Mantra creator Judith Compton adds: “We are thrilled to be supporting this important initiative. Having several cancer survivors in my immediate family, I have been personally effected by this devastating disease.”
Wellness Trends & developments
All the right moves to increase resilience SPAIN: Cugó Gran, the recently opened private luxury villa, set on a 250-acre Menorcan estate, has expanded its wellness programme with new resilience-focused Movement Retreats hosted by co-founders of 2Move, Diego Degiovanni and Elena Baracco (pictured below). “What we get from the practice of resilience is an elevated level of mental and physical strength, which makes us stronger people overall, whether in a fitness, work or life scenario,” explains Degiovanni. “By developing strong personal resilience skills, people can be better equipped to respond to pressures and buffer the chronic stress that seems to be a side-effect of modernity. This is obviously linked to the most elementary prerequisite of wellbeing.” The three-night retreat also includes an exclusive LI’TYA massage and Rosalena Skincare facial. “Human movement, in every possible form, is our passion and quality always outweighs quantity,” Degiovanni states. www.cugogranmenorca.com | www.2move.es
Exclusive island spa is a couple’s paradise MALDIVES: The Four Seasons Resort at Kuda
Huraa is opening its Night Spa at 10pm each day to present an open-air ritual entitled ‘The Secrets of the Sea’ with a new Healing Waters menu. Available to just one person or couple each night, guests are escorted on a one-minute boat ride across the lagoon to the Night Spa. “Secrets of the Sea focuses on the vagus nerve; captain of the body’s inner nerve centre and master of memory-making and relaxation, that tells the lungs to breathe and the heart to beat,” says director of spa Maxime Lureau.
“The treatment starts with a gentle, dry, skin brushing and warming wrap of Bach Flower essences and Vagus Nerve oil, followed by a Gigartina Beauty Bath for transformative relaxation. “The sequences ends with the signature Kuda Huraa Healing Waters Massage and Vagus Face Treatment, performed on cushions of warm water, bathing under the moonlight and facing a sky full of stars – it is a powerful yet profoundly peaceful experience.”
The miracle of minerals While minerals and their benefits are very much of the moment, they have always been integral to Kerstin Florian’s heritage and its products. We talk to Julie Andrews, president of the international luxury spa and skincare brand (below), about its holistic approach to mineral bathing treatments. How are minerals linked to health and wellbeing? Spa culture developed around mineral springs and baths, and the many noticeable health benefits they provided for centuries. Minerals play a role in the body’s detoxification processes and are essential to maintaining proper body functions – when we are deficient, many cell properties can be affected and this can then have an effect on sleep, energy, immunity and skin conditions. Minerals are absolutely essential to and completely intertwined with wellbeing. What do they bring to the spa environment? One of the wonderful things about minerals, especially magnesium, is that they can be absorbed transdermally. This means they can be highlighted in many ways within a spa setting, from baths and wraps to massages and facials. For example, our signature Magnesium Wellness Treatment incorporates minerals in multiple ways to provide not only a luxurious, relaxing escape but also a therapeutic experience steeped in spa tradition. How do you set about harvesting rare mineral crystals in a sustainable way? We work with suppliers that use verifiable, sustainable, environmentally-conscious processes to ensure the safety of habitats and continued availability of pure resources. We focus quite specifically on magnesium because there are widespread deficiencies in the general population, however, the skin and bodycare benefits of many minerals are being continually discovered through research. Which other minerals can be beneficial to the body? Copper, for example, has been found to boost collagen and elastin levels as well as offering antibacterial and healing properties without the toxicity risks of some metals, since it is well metabolised by the body. We believe minerals are an integral part of health and wellness and will continue developing products and treatments utilising their powerful benefits. www.kerstinflorian.com
saunas steam rooms and more...
T: +44 0 1423 568794 E: firstname.lastname@example.org www.mrsauna.co.uk @mrsauna011 Copthall Bridge House Station Bridge Harrogate HG11SP
Wellness Retail focus
Celebrate individuality Wellbeing programmes can create exciting new spa retail opportunities. Six Senses Marie-Eve MacGoey reveals how its new yogawear is resonating with guests worldwide
s part of the global trend taking activewear from studio to everyday apparel, wellness brands are perfectly positioned to breath new life into spa retail spaces. Leading the way, Six Senses recently launched its own range of branded yogawear created in collaboration with dedicated designers at Ana Heart of London. Each item in the 57-piece collection, exclusively designed by the bespoke brand to meet Six Senses’ criteria for sustainable manufacturing practices, has a distinctive touch of gold or silver-coloured embroidery to represent ‘each woman’s individuality’. “It’s important to understand the inspiration behind a collection,” says Marie-Eve MacGoey, corporate director of retail at Six Senses. “Today’s customers are not wearing these items as a by-product of lack of time; it is a deliberate fashion statement.” MacGoey believes that for a retail offer to be successful a distinct and consistent image must be created in the consumer’s mind that permeates all products and service offerings. “Visual merchandising can help create this image, which in turn can lead to better sales,” she adds. “It not only communicates the spa’s image, but also encourages impulse buying. Spas can focus on key selling points. For us, these include
that the brand is exclusive to Six Senses and that it is functional, comfortable and made from natural, eco-friendly fabrics. Also it is feminine and hip – each piece of the Six Senses by Ana Heart collection can be worn all day, whether to attend a yoga class or just as a stylish pret-a-porter item.” For MacGoey, the Six Senses retail collection reveals the essence of the brand’s ethos. “Our commitment to sustainability is evident throughout the collection and this is part of Six Senses’ efforts to be a responsible company. We work with like-minded, local brands that follow ethical procurement and manufacturing practices. We have also identified several companies that support minority-owned businesses and benefit women, children and underprivileged communities.” Produced in Europe, The Six Senses by Ana Heart yogawear collection is currently available at nine of its 27 spas and will be rolled out further around the world this year. www.sixsenses.com | www.anaheart.co.uk
The art of retailing
Six Senses’ Marie-Eve MacGoey offers advice on successfull spa retailing
Make a good first impression Spa retail should invite guests and make them eager to buy, so present your merchandise dramatically. Brand signage with a strong DNA enables guests to connect with the products. Think colour-blocking A powerful tool in visual merchandising, colour is associated with emotions, special occasions and gender, attracting attention and pulling customers in. Colourise from light to dark, left to right, top to bottom. When merchandising patterns or stripes, alternate with a solid colour to break the spectrum. Be size aware When a full run is offered (from S to XL for instance), the guest can easily locate their size and swiftly move to the payment point or fitting room. Group products by type, and size from left to right and from small to large. Less is often more Over-crowded shelves will deter guests. Not all stock has to be displayed so if you have various collections display only one per product. Think of your overall presentation, too many items are not visually pleasant and will make your guest retreat very quickly. Dress a mannequin in a selected look and layer the merchandise to present multiple items that coordinate.
THE ART OF ATTRACTION AND RETENTION.
Recent surveys of a selected number of worldwide facilities featuring ARTIS® by Technogym uncovered an increase in membership sales and daily visits by members, as well as a substantial rise in customer satisfaction. WATCH THEIR SUCCESS STORIES ON TECHNOGYM.COM/ARTIS #ARTISCLUB
Speak to one of our Wellness Consultants on 0800 316 2496, or email UK_Info@technogym.com
+26 POINTS SATISFACTION INDEX
A degree of confidence
T: +44 1423 798630
Grimbald Crag Close - St James Business Park Knaresborough - North Yorkshire - HG5 8PJ
We have carved out a reputation as one of the countryâ€™s experts in the design, installation and maintenance of luxury relaxation spaces; from domestic saunas to commercial steam rooms and spa pools. Our aim is to make every part of your project as stress free as possible so you can heat up and calm down.
E D I T ED BY S A R A H TOD D
Contemporary design to enhance a historic past
Dalesauna delivers Wellness Suite at Thermae Bath Spa Following significant investment by operating company YTL Hotels, a comprehensive new Wellness Suite has been unveiled by Thermae Bath Spa opposite The Gainsborough Bath Spa. The new suite replaces the previous steam room pods and comprises two new Roman and Georgian-themed aromatic steam rooms as well as an infrared sauna, an ice chamber, a ‘Celestial’ relaxation room and chromotherapy showers. Colin Skellett, chairman of the 4,000sqm Thermae Bath Spa, says the refurbishment, undertaken by sauna and steam specialist Dalesauna, was intended to “honour the local culture and history.” This is achieved through combining the latest in contemporary style with historical detailing, such as the mosaic of the goddess Sulis Minerva in the Roman steam room (below). The infrared sauna (below left) is the largest part of the suite, with guests seated in an interior made from acacia and lime and completed by a fanned wooden sculpture, intended to recall the contours of Bath’s thermal waters. Another aesthetic highlight is the Celestial relaxation room, which features tiled, heated loungers, fibre-optic lighting and an audio visual display of stars and planets referencing the city’s historical links with astrology. “With its subtle honouring of the city’s history, the new Wellness Suite keeps Thermae Bath Spa both original and interesting,” says spa director Angela Bonner. “Combined with our rooftop pool (left), we believe the Wellness Suite makes Thermae a one-of-a-kind experience not just in Bath, but in the UK.”
www.thermaebathspa.com | www.dalesauna.co.uk Style suppliers Relaxation beds and heat experiences: Dalesauna Treatment beds: Spa Vision Lighting: Starscape, Tech LED Product partner: Aromatherapy Associates
Style Design, form & function Juniper Design u Love Me Not
The striking Love Me Not pendant is a graceful, contemporary lighting solution that would beautifully adorn a variety of spa interiors. Designed by artist Pascale Giradin in collaboration with the Juniper Design studio, the delicate light source has been described as ‘challenging traditional floral motifs’ with its organic shape that is said to draw on ‘childhood memories of picking petals off daisies’. Unique and modern, the pendant is framed by five dramatic, ceramic layers and can either be suspended individually or in a cluster. Cast using a porcelain-finish acrylic, each Love Me Not pendant is hand-formed to ensure that no two fixtures are identical.
Gharieni t MLX Limber
Available in three versions, the new, multi-functional massage bed from Gharieni features up to six motors, which enable a sitting position for guests as well as a half-inclined angle and the Trendelenburg position. The Limber Flex model has a modified ‘roof-position’ that can be set by lowering two pairs of armrests located on both sides. This version also has an inclining headrest with a ‘nose slot’ at both sides of the lying surface to enable the table to be used from either side. Specially designed for pedicure treatments, the Limber Pro model can also be used in the prone position thanks to its lowerable armrests and a special hinged footrest. Finally, the Limber Classic has an end-to-end lying surface, two lowerable armrests and an inclining headrest, so is most suitable for classic facial and body treatments. The exclusive design of its base provides more leg room for therapists and a large storage option is also available.
Technogym u SKILLROW
New from leading fitness equipment producer Technogym, SKILLROW is billed as the first rower specifically designed to improve anaerobic power, aerobic capacity and neuromuscular abilities in one compact solution. The machine simulates the reality of rowing with a resistance that follows the natural curve of a stroke in the water. This results in gradual resistance and a fluid movement that avoids the ‘backlash effect’ on the lower back. Using patent-pending Multidrive technology, SKILLROW enables users to increase resistance and to switch modes from cardiovascular to power training. An associated app includes a virtual coach, training programmes and tools based on a new methodology, called TNT, created by Technogym in collaboration with professional athletes from more than 100 disciplines. It offers routines designed to stimulate the neuromuscular components of performance through specific cadence variations.
Style Design, form & function
Küng Sauna q Omnia
Suitable for location almost anywhere outdoors, the new Omnia exterior sauna from Küng Sauna can be used individually or as part of a modular system with the addition of a shower and/or lounging area. The sauna has a distinctive, retro-futuristic rounded design and is available in a range of weatherproof finishes including fine natural stone, glass or modern chrome steel while its contours are slate-clad inside and out. The sauna’s interior features a slat design in traditional Finnish Nordic pine as well as LED lighting which is flush-mounted in the horizontal panelling, and a Biosa Heater tower, enabling Finnish saunas as well as cooler bio-saunas to be enjoyed.
Layer x Moroso p Cradle collection
The result of a collaboration between Moroso and Benjamin Hubert of design agency Layer, the Cradle family of products comprises a high-back chair, a low-back chair and a room divider suitable for a variety of spa use. Inspired by research into the construction of mesh materials, Cradle utilises material technology that is more commonly found in the manufacture of footwear and blends the characteristics of a net-structured hammock with those of a conventionally upholstered lounge chair. The backrest of the chairs supports the sitter’s body shape for optimum comfort, using 3D-knitted technology similar to the Flyknit technology used in the uppers of Nike footwear. With a soft, cushioning foam seat to absorb the impact of sitting and support the weight of the user, Cradle also offers the ability for interior designers to specify the backrest’s yarn colour in both the vertical and horizontal direction, as well as the textile of the upholstered seat.
Vincent Shepherd t Lucy sunlounger With a retro aesthetic and an elegant design, the Lucy sunlounger (pictured left at Belgium’s Naxhelet Golf Club) features an off-white powder-coated aluminium frame and is upholstered using extremely durable polyethylene wicker, making it suitable for either indoor or outdoor use in all weather conditions. This versatile piece is available in fabric colour options including taupe, confetti green, cloudy grey and mineral blue. Other furniture available in the Lucy range includes a lounge chair, a side table and a footrest. www.vincentsheppard.com
Style Design, form & function
Spa Living q Zinc Leaf Balls
Hand-made from hundreds of individually-cut ‘leaves’ of zinc, these striking Zinc Leaf Balls would make an ideal centrepiece in a spa garden. Once cut, the leaves are layered and hand-welded onto a spherical frame to create the finished balls, which can be placed in flower beds or grouped with various sizes of the product to add a unique design accent. The smallest ball weighs 6kg and is 25cmx30cm in size; the XX large is 45kg and 90cmx95cm. Beginning as a dark grey colour, environmental factors will cause the balls to gently lighten over time and develop a beautiful, aged patina.
Création Baumann p Reflectacoustic
Interior specialists at Création Baumann have unveiled Reflectacoustic – a transparent, functional curtain that uses innovative metallised fabrics to control heat, light and acoustics, offering a high degree of glare and heat protection while simultaneously absorbing sound. Washable and available in a range of neutral colourways, the textile’s two-sided weave incorporates a special aluminium yarn in the weave of the reverse, while the exterior-facing side reflects the sunlight to minimise heat ingress without significantly affecting the transparency. To ensure that the fabric remains sufficiently sheer, its designers have employed a stripe solution with transparent sections alternating with slightly more opaque areas.
Lemi Aromatherapy is heaven scent Leading Italian equipment specialist Lemi has introduced an innovative new professional aromatherapy system for spa treatment beds. Created in partnership with pure essential oil specialist Camylle, Lemi Aromatherapy complements other existing Lemi treatment bed options such as colour and sound therapy. We spoke to the company’s key account manager Matteo Brusaferri to find out more.
What makes Lemi’s products unique?
We offer innovative and customised equipment solutions for the spa industry that combine manufacturing excellence with the highest level of customer service. Exclusive benefits include up to 10 years guarantee.
Tell us more about your latest launch:
Lemi Aromatherapy was born from a partnership between Lemi and Camylle, and it’s the first professional system that integrates aromatherapy directly into Lemi beds and offers all the benefits of 100% natural essential oils. Every guest can now experience a personalised sensory journey tailored to their individual needs.
What does Lemi Aromatherapy offer spas?
Our new aromatherapy system gives spas a unique opportunity to offer its guests a complete and personalised wellness experience. It is very easy to operate, using five interchangeable scent ‘pearls’ that are long-lasting and can be used for several treatments, as well as having directional diffusion to avoid the scent dominating the entire treatment room.
What trends are you seeing in spa and wellness in 2017?
Thanks to our new global hospitality manager Elena Bazzocchi, we are focusing on the rise of ‘wellness artchitecture’ by collaborating with both Italian and international architects in order to further our professional contribution and ideas on this subject. www.lemigroup.com | www.camylle.com Matteo Brusaferri
SPA-HOME WELLNESS Water is the basic element of life, and a nice shower helps you to enjoy it to the full. Dream Multifunction is a ceiling-mounted shower head that delivers an invigorating cascade, creating a dream world. In addition to the traditional Wide-Rain jet, you can now select a soft Nebulized jet, a powerful Cascade, a Rain waterfall spray or a natural Kneipp jet. A multisensorial experience to explore the new frontiers of well-being: this is the emotional shower that Bossini proposes for your day-spa.
Available in the UK Through: SANIPEXUK - www.sanipexgroup.co.uk
Made in Italy www.bossini.it
Style Design, form & function
Oakworks p ABC System
A new feature from premium treatment bed supplier Oakworks, the ABC System enables therapists to discretely customise the comfort level of their clients in three seconds via a powered system. Available on the company’s Masters’ Collection tables as well as its recently updated PerformaLIft table, the ABC System offers customised support for each client, male or female, and is particularly helpful for women with breast sensitivity due to mastectomy or post-surgical tenderness, as it takes pressure off the breasts and tension away from the back.
www.oakworks.com Precor p 700 Line
Ideal for a spa fitness area, Precor’s 700 Line is a new addition to its Experience Series cardio range of equipment, incorporating treadmills, Adaptive Motion Trainers and EFX elliptical crosstrainers. Designed to offer spa operators increased versatility and choice, the new line can also be fitted with any Precor console, enabling spas to ‘mix and match’ the products to suit the specific requirements of their gym space.
www.precor.com Teuco u Stile
Available in corner and niche versions, the multi-functional Stile steam shower from Teuco can be supplied with a choice of transparent, frosted or reflective glass panels. The shower’s steam generator is neatly concealed within its Duralight seating module, which offers a clean-lined and uncluttered environment. The Duralight shelf incorporates the tap controls and provides sleek, ambient lighting, while Bluetooth and colour therapy options are also available. Teuco has also launched a special ‘Luce’ or ‘Light’ edition of its Seaside bathtub (pictured right). Designed by Giovanna Talocci, the new version measures 180cmx180cm and incorporates translucent Duralight panels to create an interplay of light.
Every issue of European Spa showcases the best in spa equipment design, textiles and furnishings. Contact Style editor Sarah Todd on +44 (0) 115 950 4748 or email email@example.com
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Between the covers
We connect you with the best brands serving the spa and wellness sector. This issue of European Spa features the latest expertise, news and developments from: 1508 London
Alex Kravetz Design
Ana Heart of London
4, 22, 28, 68, 78, 83, 84, 89, OBC
38, 40, 42
Precor 118 Pure Altitude
Layer x Moroso
66 42 21, 70
Leighton Denny Expert Nails
2, 62, 90
Esteva i Esteva Arquitectura
34, 38, 42, 78
Germaine de Cappuccini
Global Wellness Summit
Barr + Wray Bastien Gonzalez BC Softwear
Biologique Recherche Bodyism
26, 68 39, 40, 42
21, 23, 51, 114
Brows by Mii
Horsley & Feather
13, 21, 70
8, 62 63, 73, 78, 93, 96, 97
Création Baumann Dalesauna Decléor
116 28, 112, 113
Howard Spa Consulting ila
37, 41 21, 40, 41, 86
Jackson Design Associates Jennifer Young Jessica Jouin Manku
21, 25, 93, 94, 95 23
6, 26, 62, 78, 84
Kissed by Mii
93, 103 116, 119
LifeFitness 23 Made for Life
Majestic 71 Mala + Mantra
Mediheel 83 Metis Lighting
21, 44, 58, 70
Mio 84 Morgan Taylor Mr Sauna
93, 102 109
Murad 63 Natura Bissé
Nimue 72 Noken 92 Oakworks 118, 123 Officina Profumo Farmaceutica di Santa Maria Novella 23 OPI ORLY Pai Skincare
23, 64, 83, 93, 98, 99 93, 100, 101 64
SCCI 78 Sonya Dakar
SpaLife 53 Sparcstudio
76, 78, 79
Spongellé 44 Sweet Squared Technogym
37, 42, 86, 90, 111, 114
Teuco 118 Thalgo The Anastasia Achilleos Method The Natural Spa Factory
46, 64 39, 40, 42 26, 65
TheraVine 83 Togel Contractors
Treatwell 31 Urban Planters Vincent Shepherd Voya Wellness for Cancer Woodway
78 115 28, 43 68, 107 37, 42
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Last Word Amanda Barlow
Conscious consumers Managing director of Made for Life, Amanda Barlow, explains why its vital that businesses have a clear vision and underlying ethics so consumers can make authentic and enduring connections concept at Made for Life centres on doing no harm to the environment – we only use organic products and the majority of our packaging is made from glass as I have a big issue with plastic and micro-plastics in the oceans.
“The ‘conscientious consumer’ will make emotional purchasing decisions based on brand stories and ethics that are in tune with their beliefs.”
or me, a business should always be run from the heart. If you’re truly passionate, love what you do and always remain true to your values then you can create a strong brand. To achieve optimum growth it is vital that you and your team have a clear ethical stance and an authentic sense of purpose. We are all in business to make money and build something worthwhile, but also to give something back. Rather than money being the sole and soulless ultimate goal, I like to think that companies should have a triple ‘bottom line’ that includes not only profits, but people and the planet. In terms of our human responsibilities, we must remember that there are always people in this world who are worse off than we are. I’ve been particularly touched by the experiences of people suffering from cancer. I founded the Made for Life Foundation in 2008 after attending an NHS event at which I was incredibly moved and humbled by the stories I heard and my realisation that there wasn’t a lot of support for people outside the mainstream services during their cancer treatment. When it comes to giving back to the planet, our ecological
This focus on ethics is being driven in part by two of the most affluent consumer sub-sectors; the ‘enlightened environmentalist’ and the ‘conscientious consumer’. The latter, in particular, is a massively growing market, but both are well educated and want to buy the best they possibly can without a burden of ethical guilt. According to research, these groups are mostly over-35s, although Millennials are also beginning to make headway into these markets. Such clients look at how businesses behave – whether they support their staff and suppliers and if they operate according to Fair Trade principles. The ‘conscientious consumer’ will make emotional purchasing decisions that are predominantly based on brand stories and ethics that are in tune with their beliefs and values. Spa operators need to respond to these influences by making their businesses caring and supportive environments and this begins with how they acknowledge and develop the strengths of their staff. For example, there is a reason why people who become therapists don’t go into sales jobs – they want to care for people, not sell to them. Most therapists aren’t really concerned with targets – they should absolutely support retail, but the profit margins on the treatments they perform are far higher than on retail anyway – so re-focusing retail to be less sales-based and more customer-based can pay dividends. Instead of pushing products, therapists should be encouraged to offer ‘aftercare’ advice. In-team training and gentle incentives can result in therapists engaging with guests post-treatment in a very subtle, but revenue-maximising way. Another idea that works well is integrating a product sample into your treatment price structure. This ‘gifting’ approach creates a perception of added value and indicates that you are taking an extra interest in the customer’s wellbeing. Modern consumers want to feel part of a nurturing, giving community and in this new commercial culture, every extra special thought counts.
Meet the expert Amanda Barlow is the managing director of Made for Life, an award-winning, 100% organic skincare company based in Cornwall, UK. An experienced public speaker, she is passionate about sustainability and improving health and wellbeing through an organic lifestyle. She founded the Made for Life Foundation charity in 2008 to provide holistic therapy and emotional support for people suffering from cancer. www.madeforlifeorganics.com
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British Professional Skincare & Spa Brand
THE NO.1 BUSINESS MAGAZINE FOR SPA & WELLNESS PROFESSIONALS: European Spa is a beautifully designed, intelligent business magazine for the g...
Published on Jul 10, 2017
THE NO.1 BUSINESS MAGAZINE FOR SPA & WELLNESS PROFESSIONALS: European Spa is a beautifully designed, intelligent business magazine for the g...