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Issue 80 | Summer 2021

THE BUSINESS MAGAZINE SPA ANDand WELLNESS HOSPITALITY The essential resource for spaFOR business wellness hospitality

TIME FOR A RESET

How spas are responding to increased interest in selfcare

THE BIG DEBATE

We ask four experts how to deal with the recruitment crisis

BACK TO NATURE

Experiential luxury at Nàdarra Spa at The Coniston Hotel, UK

THE GREAT OUTDOORS Source the best spa garden fixtures in our Spa Specifier


Courtesy of Faena Hotel, Miami Beach. Photographer Nik Koenig, USA

DEFINING SPA. SINCE 1928.

Chalet Anna Maria, Photographer Alex Kaiser, Austria


As a global manufacturer of premium saunas and spa solutions, we know what it takes to become a talking point: outstanding comfort and uncompromising quality. To bring each customer’s unique vision to life we select only the finest materials and craft them with passion and painstaking care. Let us inspire you and help you offer your guests a one-of-a-kind spa experience. Find out more at www.klafs.com

Eden Roc, Switzerland

KOKON Corporate Campus, Liechtenstein


Welcome I SS U E 80 | S U M M ER 2021

Are you ready to reset and refresh?

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his summer the spa industry continues to find meaningful ways to deliver wellness as the world seeks ways to reset and thrive, and European Spa and its growing team of expert contributors (p6) are here to bring you the latest industry intelligence on the topics that matter. While demand for spa time and wellness programming soars, pandemic restrictions, staffing challenges and support for change are significant obstacles to navigate. In The Big Debate (p72) we focus on the recruitment crisis currently facing spa operators, while Dr Neil Carpenter delves deep into his recently co-authored report on the benefits of touch therapies for mental health and productivity (p24). Business Insider (p12) brings you our pick of key global developments and their suppliers, and we hear directly from the spa leaders behind three extraordinary new wellness destinations: Palazzo Fiuggi Wellness Medical Retreat, Italy (p48); The Coniston Hotel’s Nàdarra Spa, UK (p30); and the soulful Mountain Spring Spa at Hubertus Mountain Refugio Allgäu in Germany (p88). We also bring you the latest spa treatment innovations (p58), wellness trends (p96) and specialist outdoor spa equipment (p80), as well as our Expert Guide to Treatment Couches (p38). I hope this Summer edition leaves you feeling re-energised and ready to deliver the very best spa experiences.

Sarah Camilleri Founding editor & publisher sarah.camilleri@spapublishing.com

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www.europeanspamagazine.com


Meet the team

European Spa is the essential magazine for spa business and wellness hospitality. Our mission is to support industry growth, innovation and wellbeing

Lauren Heath-Jones

Sarah Camilleri

Sarah Todd

Mark Smith

Founding editor & publisher

Contributing editor

Contributing editor

Journalist

A magazine editor with 30 years’ publishing experience, Sarah founded European Spa in 2007. An influential voice in the spa and wellness industry, she currently serves on the advisory board of the British Beauty Council and also supports the Global Wellness Institute’s new Living Well From Within coalition.

With more than 20 years’ senior editorial experience in the spa, leisure and hospitality sectors, Sarah has dedicated a decade of this to European Spa. In addition to producing online news for europeanspamagazine.com, she is also communications director for leading hair-loss charity Cancer Hair Care.

A well travelled and influential spa writer, Mark has contributed beauty and wellness news to European Spa for nine years. He also co-hosts our popular weekly Instragram LIVE interviews and contributes weekly online brand news to europeanspamagazine.com. Mark is currently training to be a meditation specialist.

Lauren is a passionate beauty blogger, online content creator and business journalist. In this issue, she goes behind the scenes at the newly transformed Palazzo Fiuggi Wellness Medical Retreat in Italy and the completely rebuilt Mountain Spring Spa at Hubertus Mountain Refugio Allgäu in Germany.

With thanks to our expert contributors... Founding editor & publisher Sarah Camilleri sarah.camilleri@spapublishing.com Contributing editor Sarah Todd sarah.todd@spapublishing.com Tracey Stapleton

The Spa PR Company www.thespaprcompany.com

Kirsty MacCormick

The Spa Consultancy www.thespaconsultancy.com

Sonal Uberoi

Spa Balance www.spa-balance.com

Kent Richards

Six Senses www.sixsenses.com

Contributing editor Mark Smith mark.smith@spapublishing.com Art director Richard Page richard@spapublishing.com Production editor David Fagan david.fagan@spapublishing.com

Kathryn Moore

Spa Connectors www.spaconnectors.com

Dave Courteen

Mosaic Spa & Health Clubs www.mosaicgroup.co.uk

Kathryn Dowthwaite-Blay

Spa Education Academy www.spaeducationacademy.com

Dr Neil Carpenter NMC2 www.NMC2.co.uk

Subscriptions manager Angela Sharpe subscribe@spapublishing.com Accounts manager Julie Jones accounts@spapublishing.com

European Spa is produced by Spa Publishing Ltd Registered in England. Company No. 6293825

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Contents I SS U E 80 | S U M M ER 2021

ON THE COVER Euphoria Retreat in Greece is among the growing number of wellness destinations that are tailoring their offer to help guests reset and find joy (p96)

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INDUSTRY INTELLIGENCE

SPA SPOTLIGHT

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30 NÀDARRA SPA AT THE

BUSINESS INSIDER

We look at how the redevelopment of this multi-million-pound spa captures the beauty and spirit of its Yorkshire Dales location

24 THE MENTAL BENEFITS OF TOUCH

48 PALAZZO FIUGGI WELLNESS MEDICAL

We talk to the authors of a new report that reveals the potential impact that personal care services, such as spa touch therapies, can have on emotional and mental wellbeing

We explore the ambitious integrated wellness offer that has been launched following the impressive property’s transformational €30m investment

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88 MOUNTAIN SPRING SPA AT HUBERTUS

WELLNESS IS THE NEW LUXURY

Author Sonal Uberoi, founder of consultancy Spa Balance, offers advice for maximising the impact of wellness services on your business

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CONISTON HOTEL, UK

Key investments across the global spa industry, including Clinique La Prarie’s first non-European flagship property in Asia, in partnership with Swiss Perfection

TRAVELLING WITH PURPOSE

Healing Hotels of the World co-founder, Anne Biging, discusses the value of its Healing Certification

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RETREAT, ITALY

MOUNTAIN REFUGIO ALLGÄU, GERMANY

A holistic haven has been created for guests looking to reconnect with nature and themselves far from the ‘frantic stagnation’ of everyday life

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WELLNESS MATTERS

Our round-up of the latest global wellness trends and modalities includes a focus on how wellness destinations are changing to meet renewed demand

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A B E T T E R WAY O R G A N I C | L U X U RY | I R I S H | S U STA I N A B L E

w w w. voya . ie / s a l e s @ voya . ie


Contents I SS U E 80 | S U M M ER 2021

THOUGHT LEADERSHIP

70 FIVE WAYS TO MAINTAIN SPA DEMAND INTO 2022

Tracey Stapleton of The Spa PR Company offers businesses advice on how to make the most of the current surge in selfcare

72 THE BIG DEBATE: HOW DO WE SOLVE THE RECRUITMENT CRISIS?

 European Spa invites four industry experts to provide their solutions for successful team building

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86 HOW TO GROW YOUR TEAM AS WELL AS YOUR BUSINESS

Founder of The Spa Consultancy Kirsty MacCormick looks at how to keep therapists healthy and motivated

SUPPLY & DEMAND 22 ELLISONS: AN IMPORTANT

54 NATURA BISSÉ:

Spa supplier Ellisons has curated an impressive and diverse range of e-learning solutions to help spa managers upskill their teams

The Spanish luxury skincare brand’s new body rituals and vegan product collection have been designed as a ‘gift for the soul’

28 HYDRAFACIAL: PROACTIVE

58 MENU

E-LEARNING EXPERIENCE

SPA PARTNERSHIPS

How the high-tech brand’s innovative support package benefits spas offering their guests its personalised approach to skincare

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ELEMIS: TRUTH IN BEAUTY

Noella Gabriel, global president and co-founder reveals how luxury British skin wellness brand Elemis aims to help spas reset for success

38 EXPERT GUIDE TO

TREATMENT COUCHES

Purchasing advice and product updates from Lemi, Gharieni, Spa Vision, Living Earth Crafts, Oakworks and ASPA International

THE ART OF WELL-LIVING

Our pick of the latest product launches and treatment innovations, includes an exploration of the recent rise in popularity of ‘mindful beauty’

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MII: STAND OUT FROM THE CROWD

Susan Gerrard, founder of Gerrard International, reveals what inspired the launch of Mii Stand Out Manicures and Pedicures

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80 SPA SPECIFIER: OUTDOOR SPECIAL A summer showcase of the best furnishings to enhance any spa garden or outdoor wellness space

European Spa magazine is published by Spa Publishing Ltd. The Publisher has taken all reasonable measures to ensure the information detailed in European Spa magazine is correct at the time of publishing, and while every care is taken to avoid inaccuracies the Publisher does not accept responsibility for any errors or omissions from any information within this edition. Views expressed in European Spa are not necessarily those of the Publisher or Spa Publishing Ltd. All rights reserved, reproduction in whole or part without the Publisher’s permission is strictly prohibited. © Spa Publishing Ltd

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Industry Intelligence Business Insider

BusinessInsider K E Y I N V E S T M E N T S A C R O S S T H E G L O B A L S PA A N D W E L L N E S S I N D U S T R Y E d i te d by S a ra h To d d

EDITOR’S PICK

Clinique La Prairie flagship outside Europe

Leading Swiss health and wellness brand’s first Asian venture has opened in Bangkok in partnership with skincare expert Swiss Perfection

SWITZERLAND/ THAILAND: Clinique La Prairie has unveiled its first flagship outside of Europe at St Regis Bangkok in Thailand. The $2m (€1.69m/£1.45m) Clinique La Prairie Aesthetics and Medical Spa was designed by MSpa, the spa brand of Minor Hotel Group, in collaboration with Christopher Redpath of Orbit Design Studio and Gabriele M. Rossi of Archilab in Switzerland. The project was conducted in partnership with

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Clinique La Prairie’s internal consultancy from Montreux Switzerland, alongside Zoe Wall, group director of spa and wellness for Minor Hotels and MSpa. The 1,500sqm spa features ten treatment rooms and six medical suites, all equipped by Lemi. The relaxation facilities cover two levels and include a wet area with rain showers, Thai herbal steamrooms, a twilight rasul, a hammam, vitality pools and relaxation pods. There is also a gym equipped by Technogym.

www.europeanspamagazine.com


Industry Intelligence Business Insider

“Clinique La Prairie is a global leader when it comes to longevity-based programmes and the new spa will bring a host of exclusive firsts to Bangkok.” Zoe Wall Group director of spa and wellness, Minor Hotels and MSpa International

SPA INSIDER Clinique La Prairie Aesthetics and Medical Spa, Bangkok, Thailand www.cliniquelaprairiebangkok.com Swiss Perfection is the exclusive partner for skincare products and the facility will be led by Dr Athip Nilkaeo who will oversee a team of Swiss-trained nurses and therapists. Signature healing therapies and cellular high-tech face and body treatments will be complemented by medical-grade options including doctor-administered treatments spanning personal wellness, medical health and aesthetics. “Clinique La Prairie is a global leader when it comes to longevity-based programmes and the Clinique La Prairie Aesthetics and Medical Spa will bring a host of exclusive firsts to Bangkok,” said Zoe Wall. “A team of medical

www.europeanspamagazine.com

spa professionals and aesthetics medicine specialists will combine expert knowledge with contemporary science and state-of-the-art technology to ensure bespoke experiences with a results-driven focus. “Individual consultations to address longevity, beauty and nutrition will be available to guests, in which they will receive a tailor-made programme to enhance their lifestyle.” Founded in 1931, Clinique La Prairie Switzerland offers a holistic approach that combines leading preventative medicine and wellbeing with bespoke lifestyle and nutrition plans.

Wellness space: 1,500sqm Treatment rooms: Ten Medical suites: Six Designers: MSpa, Orbit Design Studio and Archilab Consultants: Clinique La Prairie Switzerland and Zoe Wall, Minor Hotels/MSpa Treatment partners: Swiss Perfection (exclusive) Treatment room equipment: Lemi

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Industry Intelligence Business Insider

Geothermal oceanfront lagoon opens in Iceland ICELAND: Located against a backdrop of the Atlantic Ocean, an expansive geothermal lagoon called Sky Lagoon has been unveiled by hospitality company Pursuit. Located in Kársnes Harbour just minutes away from Reykjavik’s city centre, Sky Lagoon’s design is inspired by the country’s cinematic landscapes. Featuring an unobstructed 70m infinity edge, which showcases expansive ocean and sky vistas, the lagoon has been created to offer guests restorative spa rituals rooted in Icelandic traditions. Embracing simple and natural elements, the design aesthetic echos the style of Icelandic turf houses with a modern and minimal approach delivering layers of grey-blues, deep greens, whites and creams to mirror the surrounding landscape. David Barry, president of Pursuit, said: “The restorative nature of wellness experiences such as Sky Lagoon will become much more meaningful as we continue to emerge from what has been an incredibly challenging

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period. The need to re-energise, relax and restore is integral to both our physical and mental wellbeing, and we are thrilled to introduce guests to the Sky Lagoon experience.” Sky Lagoon offers a seven-step journey, called The Ritual, which has been developed from the Icelandic bathing tradition of combining warm and cold waters, warm steam, dry heat and fresh air. www.skylagoon.com

“The need to re-energise, relax and restore is integral to both our physical and mental wellbeing, and we are thrilled to introduce guests to the Sky Lagoon experience.” David Barry President, Pursuit

www.europeanspamagazine.com


Industry Intelligence Business Insider

SO/ Sotogrande brings a ‘positive charge’ to southern Spain

SPA INSIDER SO/ Sotogrande, Spain www.so-sotogrande.com

Wellness space: 2,500sqm Treatment rooms: Eight Treatment partners: QMS Medicosmetics, Charme d’Orient, ESPA Spa suppliers: Saunapool, HydroFloat, Lemi, Starpool, Fluidra, Bonifacio Solis, MECOTEC Fitness suppliers: StairMaster, Nautilus, Star Trac, Schwinn

www.europeanspamagazine.com

SPAIN: Accor is to introduce its luxury SO/ resort and spa brand to Spain with the launch of SO/ Sotogrande. Located between Marbella and Gibraltar on the Mediterranean coast, the 151-bedroom hotel includes 24 suites and offers a 2,500sqm wellness space that comprises SO/ Spa and SO/ Fitness. With eight treatment rooms equipped by Lemi offering a range of natural therapies alongside cryotherapy and flotation, the treatment menu features QMS Medicosmetics, Charme d’Orient and ESPA. Further facilities include a thermal zone from Saunapool and hydrotherapy pools by Fluidra and Bonifacio Solis, as well as cryotherapy from MECOTEC; a flotation tank by Augusta Equipment and a hammam treatment bed from Starpool. The SO/ Fitness members gym was designed by FitnessDesignGroup to provide ‘an uplifting, highly functional and positively charged environment’ with equipment from StairMaster, Nautilus, Star Trac and Schwinn creating an engaging user experience. The hotel is reopening following an extensive renovation of the property, which also features 7,000sqm of landscaped gardens with ocean views. “SO/ is the most avant-garde brand in Accor’s luxury portfolio, which combines vibrant local energy with modern luxury service,” said Marc Dardenne, COO, Luxury Brands, Europe, Accor. “The opening of SO/ Sotogrande Resort and Spa represents an excellent opportunity to introduce the brand in Spain and operate an emblematic property within our network, which is currently experiencing rapid growth.” Ambitious pipeline plans also include the future expansion of the SO/ brand to locations in Paris, Dubai, Melbourne and Koh Samui.

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Industry Intelligence Business Insider

Holistic wellbeing at the forefront for Pan Pacific’s European debut UK: Tipped to be one of the most innovative health and wellbeing spaces in London, the wellness offer at Pan Pacific London will comprise an entire floor of integrative fitness, nutrition, treatments and mindfulness when it opens this September. Pan Pacific Hotel Group’s first property in Europe, located in a mixed-use development at One Bishopsgate Plaza, will feature 237 bedrooms and suites as well as the 1,083sqm wellness space. Designed by hotel interior architects Yabu Pushelberg, the Wellbeing Floor is a nature-inspired haven of wood, greenery and water realised w ith support from The Vigour Group. The spa’s furniture is being custom-made in Italy, while treatment beds have been sourced from India. Facilities will include an 18.5m infinity pool and two treatment rooms, and the space will offer mindfulness workshops and advice on sustainable nutrition. Spa treatments will use PãnPuri Organic Spa, VENN Skincare and Naturalia Sintesi, combining western science with a South-East Asian ‘clean beauty’ concept. Hotel guests can also enjoy in-room wellbeing experiences including digital content and a temperature-regulated sleep system custom-designed in collaboration with ChiliSleep. TecnoBody will provide a high-performance training zone, including a D-wall system with body recognition and virtual functionality in a stand-alone performance zone. Robbie Leung, Wellbeing Floor consultant at Pan Pacific, said: “We’ve built our wellbeing strategy on three pillars – high performance, education and accessibility. Our mission is to make wellbeing accessible everywhere and every day.”

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SPA INSIDER Pan Pacific Wellness Floor, London, UK www.panpacific.com/en

Wellness space: 1,083sqm Treatment rooms: Two Treatment partners: PãnPuri, VENN Skincare, Naturalia Sintesi, ChiliSleep Interior designers: Yabu Pushelberg Spa consultants: The Vigour Group Fitness supplier: TechnoBody

www.europeanspamagazine.com


THE SPA EVENT YOU NEED TO ATTEND THIS YEAR

SPAFEST 2021 – CORNWALL, OCTOBER 12-14 To be held at Landal Gwel an Mor resort, Portreath, Cornwall FIVE REASONS WHY THIS IS A ‘MUST-ATTEND’ EVENT l

Keynote speakers addressing people, planet and health

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Immersive wellness workshops to nurture the spirit

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Meaningful conversations with no sales agenda

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Education, inspiration and personal development

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Rebuild and re-energise your personal and professional potential

LIMITED TICKETS AVAILABLE FOR SPA AND WELLNESS LEADERS To secure your place at SpaFest, email spafest@madeforlifeorganics.com


Industry Intelligence Business Insider

Grand Hotel Savoia, Italy offers contemporary luxury and style

SPA INSIDER Spa Savoia at the Grand Hotel Savoia, Cortina D’Ampezzo, Italy www.grandhotelsavoiagenova.it

Wellness space: 750sqm Designers: CTC International, Schema 4 Architects Treatment rooms: Seven (including one couples’ room) Treatment partners: [comfort zone], OPI Spa suppliers: Ellisons, Starpool Fitness supplier: Technogym

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ITALY: A new 750sqm Savoia Spa has opened as part of a widescale refurbishment of the landmark Grand Hotel Savoia in the heart of Cortina D’Ampezzo. Designed by CTC International and Schema 4 Architects, the interior décor was inspired by the beauty of the surrounding landscape with a focus on contemporary luxury. All areas of the spa journey have been designed to evoke a complete sensory immersion in nature through the use of carefully deployed colour, sound, light and partitions. Available for both hotel guests and day visitors to use, the Savoia Spa comprises seven treatment rooms including one couples’ room. OPI and [comfort zone] have been chosen as product partners and the spa has been equipped by Ellisons. One standout part of the new spa is a relaxation area that boasts views of the Dolomite mountains, while a comprehensive thermal space has been equipped by Starpool to include a rasul experience as well as a sauna and a hammam. Other facilities include a fully integrated Technogym fitness area including MyWellness interactive online studio class technology. Charlie Thompson, owner of CTC International, said: “Careful consideration has been given to ensuring the guest journey is both premium and smooth from start to finish, and there has been huge attention to ensure the spa complements the existing hotel brand by appealing directly to the local market as well as the resident guests.”

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Industry Intelligence Business Insider

Beauty and spa at Samaritaine Paris FRANCE: The iconic La Samaritaine department store in the heart of Paris has undergone significant renovation work to breathe new life into the historic Art Nouveau building. Owner LVMH chose DFS Group to design and manage the new Samaritaine, which will feature 600 brands as well as what is reportedly the largest European beauty floor. French treatment pioneer Cinq Mōndes has created an exclusive 400sqm spa and boutique concept as part of the beauty space and facilities include seven treatment rooms together with a private hammam and scrub room. Other elements include an 80sqm ‘green space’ for beauty products with environmentally responsible formulas or packaging, and a 165sqm Beauty Studio with hand and foot treatments by eco-nail specialist Kure Bazaar. There will also be a rotation of hairdressers in residence including, for the first time ever, Canadian laboratory Theio Vitality, which offers hair analysis to reveal the mineral composition of the body in order to enhance nail and hair wellbeing. The 3,200sqm beauty floor is bathed in natural light and has been created by commercial design specialist Hubert de Malherbe. Also responsible for Dior Beauty boutiques and Fenty pop-up stores, the French architect has created the basement of the beauty area as a ‘city stroll inspired by Paris’. The team behind Samaritaine’s rebirth includes Japanese agency SANAA, which renovated the existing structures and added a patio with trees on the Rivoli side of Samaritaine that will be watered only by the rain. Canadian studio Yabu Pushelberg highlighted Samaritaine’s Eiffel structure and refined the style of all its floors.

www.europeanspamagazine.com

SPA INSIDER Samaritaine Paris Pont-Neuf, France www.lvmh.com/houses/other-activities/ samaritaine/

Owner: LVMH Beauty space: 3,200sqm Designer: Hubert de Malherbe Treatment rooms: Seven Treatment partners: Cinq Mōndes (exclusive) Beauty partners: Theio Vitality; Kure Bazaar Renovation team: DFS Group, SANAA, Yabu Pushelberg

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Supply & Demand Ellisons promotion

An important e-learning experience Ellisons unveils a diverse range of new e-learning solutions to help spa managers upskill their teams

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he knowledgeable Spa Partner team of leading spa supplier Ellisons has a long reputation for providing wellness operators with advice and guidance on everything from project management to product and treatment supply and delivery. Leveraging its deep insight into the ever-changing needs of spas and salons, as crystalised by the recent lockdown restrictions, Ellisons now offers a comprehensive range of 100%-digital courses designed to alleviate the challenges of time, distance and cost that can prohibit team development. We asked Louise Moore, head of The Academy and online training, about how the company’s learning platform can help to futureproof spa teams. Tell us about Ellisons’ spa partner training courses Knowledge and learning have been at the heart of Ellisons since we launched The Academy in 1989. Following the challenges of the last 18 months, we have carefully curated a diverse range of courses to inspire clients and support time-pressed spas. Our alternative massage courses add innovative twists to mind and body relaxation. For example, bamboo massage delivers lymph drainage and detoxification using natural canes, while multisensory Thai compresses soothe with warm and fragrant herbs and essential oils. Other training subjects include hot stone massage, Visopeel – a chemical exfoliation facial – and low maintenance beauty treatments such as lash lifting and extensions. 22

Crucially, every course is accredited by recognised International Practitioners of Holistic Medicine, allowing therapists to immediately employ their skills.

What makes the courses special? We understand that managing training is a continuous challenge for many spa managers and that flexibility is paramount. From enrolment through to assessment, our partners can enjoy unlimited access to The Academy online, learn at their own pace and submit their assessments as they become proficient. Our platform allows spa managers to stay in control, even monitoring their therapists’ progress across multiple spa locations. Ellisons training is a comprehensive, engaging multimedia experience that clearly puts theory into practice through step-by-step video tutorials, module exams to assess understanding and video submissions to perfect technique. Our experienced team are always available with bespoke guidance to support each student’s success.

What are the real benefits of investing in e-learning now? We’ve been overwhelmed with positive feedback praising the efficiency of digital learning. Within a month of launching it has surpassed the number of learners who enrolled on our face-to-face courses. The adaptability of e-learning has signalled a permanent shift away from the inconveniences of traditional training by offering a solution to geographical and time constraints. Another compelling benefit is that spa operators can be confident of uniformly high-quality repeatable teaching – not forgetting the value of avoiding the escalating costs that travel and accommodation demand. How can training incentivise a spa team’s performance? Recognised qualifications offer building blocks to future promotion opportunities and we have found that taking ownership in the learning journey encourages greater engagement and confidence when treating clients. Teams are equipped with skills and resources that empower them to reach their fullest potential, helping them to enjoy a sense of self-fulfilment that we all seek. To find out how Ellisons can help your spa business, email spapartner@ellisons.co.uk www.ellisons.co.uk/spa

www.europeanspamagazine.com


Online training courses Achieve new skills, develop and grow. Our innovative platform empowers therapists to gain accredited beauty qualifications at their own pace, anywhere and at any time. Enhance your earning potential and career prospects with accredited online learning. A smarter way to learn:

Featured courses:

Engaging, multimedia experience encompassing theory and practical techniques

Qualifcations accredited by International Practioners of Holistic Medicine (IPHM)

Personalised support from educators

Commercially focused to enhance earning potential and career opportunities

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Developed with over 30 years of Ellisons teaching expertise

“I would recommend to other industry professionals. The support from the Ellisons education team is fantastic.” Natalie Dodd, Owner of The Beauty Lodge

“I like that the training course fits around my busy schedule as it doesn’t need to be completed all at once.” Georgina Fitton, Owner of Georgina Emily Beauty

Book online at ellisons.co.uk/academy or contact our Spa Partner team on T+44 (0)24 7636 9114 spapartner@ellisons.co.uk

Facial courses include Gycolic peel (Visopeel), eyelash enhancements and Phd™ Safewax Body treatment courses include Bamboo massage and Thai compress Tanning techniques by St.Tropez New courses added throughout the year


Thought Leadership Mental Health & Wellbeing report

The mental benefits of touch The authors of a new UK industry report reveal how spa services can improve the wellbeing of individuals and benefit mental health, productivity and life expectancy

What were the most surprising findings from your report? Firstly, the fact that massage and touch therapies were considered to be mainstream medical interventions right up until the Second World War. It has only been in the last 70 years that the use of drugs has taken over for most medical interventions. Touch therapy has been relegated to the ‘alternative therapy’ category with the associated view they are not scientifically or evidence-based. 24

Photo courtesy of Made for Life Organics

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lthough mental illness has represented a growing health crisis for some time in the UK, the recent Covid-19 pandemic has seen mental health problems become the single largest cause of disability. However, a new report from The British Beauty Council, UK Spa Association, BABTAC and NHBF has comprehensively detailed the many positive effects that personal care services – such as spa therapies – can have on mental health, productivity and life expectancy. The Effects of Personal Care Services on Mental Health and Wellbeing report also reveals that there is a huge opportunity now to support the National Health Service (NHS) and relieve the pressures linked to mental ill-health by incorporating personal care services, as part of a toolkit for social prescription and solutions within existing public health medical services. We spoke to the report’s creators, Dr Neil Carpenter of NMC2 (main interview), Yvonne Ebdon, general manager of the UK Spa Association and Helena Grzesk, COO of The British Beauty Council, to find out more.

Above and opposite: Trials have shown that a course of massage therapy can provide similar benefits in magnitude to that of psychotherapy

“The industry has to provide evidence to the benefits that NICE can support.” Dr Neil Carpenter Co-author

The second most interesting finding was the amount of scientific evidence there is showing the benefits of touch therapy in mental illness and cancer care. That is not to mention the cost-effective nature of these interventions and the amazing payback they can deliver. It is clear from the report that using touch therapy could have a massive benefit to the nation’s mental health; significantly reduce the £105bn (€123bn) costs associated with mental health; and increase our productivity through, in part, reducing the 17.6 million days lost each year in sick leave. www.europeanspamagazine.com


Thought Leadership Mental Health & Wellbeing report

Why spa and hospitality leaders should read the report... Helena Grzesk COO, British Beauty Council “This is a huge opportunity for spa and wellness leaders to take action, not only to protect their businesses going forward but for the future of the industry as consumer demand shifts. “This presents us with an exciting opportunity to review and assess what we do. We need to lead from the front, championing the many health and wellbeing benefits that our services bring. “Recruitment and retention will be vital too. Businesses should ensure that they have a full suite of training opportunities available to upskill their workforce as part of their business plan. Investment for people should also be within budgets. This will serve to strengthen the reputation of the industry and provide robust career paths for entry into careers in beauty therapy.”

What should be addressed first? Globally, there is lots of evidence that touch therapy works. However, the National Institute for Clinical Excellence (NICE) refuses to support its use in the UK in all but a few areas, typically around muscle problems. Their

argument is that the clinical trials that have taken place have not been to the right standard. With the pivotal role of NICE in approving therapies, these trials have to take place but the issue is how they can be funded. Currently our industry doesn’t really align to any of the research councils. The UK government has only recently recognised the importance of the industry and given us our own dedicated Personal Care Sector team, and we are currently closely working with the Department for Business, Energy & Industrial Strategy to identify the best avenue to move forward with this and create a robust plan. The other key recommendation is around recognition of training. Spa therapists need to be able to have a training pathway to Degree, Masters or even doctorate standard.

KEY REPORT FINDINGS nM  ental illness is the single largest

cause of disability in the UK, contributing up to 22.8% of the total NHS burden.

How does the evidence show that touch therapy, as well as massage, can reduce mental health problems? Traditionally, it has been difficult to quantify the benefits of touch therapy. However, as analysis technologies have improved, especially in areas like Magnetic Resonance Imaging (MRI), Electroencephalography (EEG) and chemical analysis, it has been possible to demonstrate not only the medical benefits of massage therapy but the emotional and mental benefits too. The report details the advantages

nT  here is a growing body of evidence

to show that touch and massage therapy can have a significant effect on reducing mental health problems.

nT  he introduction of touch and

massage therapy could reduce mental health problems by 10% and save the UK £10.5bn.

nT  ouch and massage therapy can

also address fatigue as well as pre- and post-menopausal issues and compromised immunity, as well as improving the efficacy of cancer therapy.

Photo courtesy of Made for Life Organics

READ THE FULL REPORT HERE:

www.europeanspamagazine.com

https://britishbeautycouncil.com/ wp-content/uploads/2021/05/NMC2_ Mhealth-reportfinal.pdf The report was produced by: The British Beauty Council www.britishbeautycouncil.com UK Spa Association www.spa-uk.org BABTAC www.www.babtac.com NHBF www.www.nhbf.co.uk/home

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Thought Leadership Mental Health & Wellbeing report The UK Spa Association calls for more industry recognition

Photo courtesy of Made for Life Organics

Yvonne Ebdon General manager, UK Spa Association

Above: Therapist training is crucial to improve the mental health of guests and ensure employee wellbeing

across a range of mental health areas, but one example is very relevant to our NHS staff after the tireless efforts they have made throughout the pandemic. A randomised controlled trial in Australia demonstrated the effectiveness of a 15-minute weekly massage in reducing physical and psychological stress in nurses. The trial demonstrated that a course of massage therapy treatment provides similar benefits in magnitude to those of psychotherapy, with massage’s greatest achievements being in reducing trait anxiety and depression. Why is massage therapy unsupported in the UK within the private and national health services? We seem to be focused on drug therapies above all other interventions and the double-blind trials desired by NICE reinforce this. It is easy to describe how drug trials work with some patients being given a drug and others being given identical doses without the active ingredient. It is not so easy with touch therapy. 26

The separation between public health and the NHS also mitigates against its use with public health being a local authority responsibility. With their budgets being devastated, there has not been the support for the joined up interventions that used to be seen, such as heart-attack victims being supported through exercise classes or diabetes patients receiving diet advice. However, the route to change is very clear and relatively simple. The industry has to provide evidence to the benefits that NICE can support. Staff need to be given the appropriate skills, such as cancer touch therapy, for example. The cost-effective nature of touch therapy interventions can then be easily shown. As already happens with services like physiotherapy, whether the services are then sought through government or privately can be up to individual. Why is it so important for the newly named personal services industry to develop higher level qualifications? Firstly, it is important to recognise that many people join the personal care industry due to the perception of not being required to be academically focused and therefore training needs

“Spa is not presently perceived as the professional and credible industry it is, or one that makes a difference to individuals mental health via touch and massage therapy. “We need the recommended research and funding so that we can align ourselves with the social prescribing initiatives as we frame ourselves as ‘allied health care professionals’, supporting the health sector in mental and physical health. “The research trials are needed to gain support from NICE and raise the credibility and perception of our sector and the people that work within it. This then goes full circle into UKSA’s ‘Work for Wellness’ campaign, which aligns us as a professional career opportunity.”

to be given in a way that is accessible to everyone. Hence the reason apprenticeships and the other industry qualifications are important. If the industry truly wants to support health and wellbeing, then the level and quality of training provided to staff needs to improved. Whether this is hairdressers being trained as talk therapists, as they are often the person people start to talk to about problems, or massage therapists being able to recognise the signs of skin cancer. It is also worth saying that staff are being confronted with these situations now, often without the training and skills to address them, which is not good for their mental health either. Finally, the Personal Care sector is often the biggest employer in deprived areas, where there is the most need for these services. Improving their ability to support their community will not only improve their businesses but also have a significant benefit on the communities themselves. www.europeanspamagazine.com


Supply & Demand HydraFacial

Proactive spa partnerships We talk to senior director of global partnerships Anna McCartney about HydraFacial’s personalised approach to skincare and its innovative and proactive support package for spa partners

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global pioneer in skin health programmes since 1997, HydraFacial is a renowned aesthetic device manufacturer and leader in hydradermabrasion technology. Aiming to boost spa treatment sales and increase cashflow through re-bookings and treatment courses, the brand offers a multi-faceted support package for its spa partners. This includes commercial workshops, training and education, and sales, marketing and social media support. The global aesthetic industry is predicted to be worth £22 billion (€26 billion) by 2025 and post-Covid spend on self-care is expected to spike. This offers spas a unique opportunity to tap into consumer demand for results-focused treatments, explains Anna McCartney, HydraFacial’s senior director of global partnerships. What makes HydraFacial unique? HydraFacial is a high-tech, low-touch and totally tailored non-invasive treatment that combines

“HydraFacial offers many modality options that help keep guests on their skin health journey for the long term.” Anna McCartney Senior director, global partnerships, HydraFacial hydradermabrasion, lymphatic drainage, a chemical peel and LED light therapy with a customisable delivery of antioxidants and peptides.

HydraFacial’s skin health programme is suitable for all skin types and tones, making it an accessible and inclusive choice for all your spa needs. Our patented deep cleanse is available in over 17,000 locations globally and is a leader within the skin health category, attracting consumers from those undergoing medically invasive treatments to clients starting out on their skin health journey. With many spas now simplifying their treatment menus, HydraFacial’s multi-tasking face, scalp, eye and lip protocols offer easy-to-manage levels of customisation from just one machine. Left: HydraFacial increases the touch points spas have with their guests, including cross-selling other ancillary services

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Supply & Demand HydraFacial

Right: The HydraFacial system has provided an engaging addition to the spa at Sofitel London St James

brands available for professional use today, some of which we are privileged to partner with by way of a co-branded serum booster that is used within our protocols – for example, we recently collaborated with Murad. HydraFacial does not carry its own topical product line, allowing spa owners to use and promote their existing skincare brands during HydraFacial treatments.

What support do you offer spas? Investing in a HydraFacial device is only the beginning of our relationship. A corporate partnership with HydraFacial allows for consistency across each of your properties wherever they are. From the initial investment to unparalleled training, education and marketing support, the HydraFacial team are always there to help. A dedicated business development manager will host quarterly reviews at the top level, plus commercial workshops with your regional on-site teams to ensure your objectives and revenue expectations are exceeded. Can HydraFacial work with a spa’s existing skincare brands? There are many exceptional skincare www.europeanspamagazine.com

How can HydraFacial boost a spa’s revenue from its current client base? HydraFacial could offer a three-fold boost to a spa’s revenue. Treatment sales will increase cashflow and guest visit frequency through re-bookings and treatment courses. Our system also increases the touch points you have with every guest, including cross-selling other ancillary services, increased brand loyalty and improved referral volumes from guests. HydraFacial offers personalistion through many modality options, such as lymphatic drainage, personalised booster serums and LED lights. This helps keep guests on their skin health journey for the long term. How do you work with spas to attract new customers? We offer proven launch plans that drive consumer awareness to their location and help new providers achieve return on investment in less than three

months. We equip businesses with unlimited marketing assets and support them with on-site launch events. HydraFacial is the most visible aesthetic treatment brand on social media with over two billion impressions each year worldwide. We dedicate our marketing campaigns to engage with the end consumer, thereby driving footfall into our provider locations. Our recent #GLOWvolution tour and consumer pop-ups in London and Dubai are just two examples of our efforts to reach new consumers. Where does HydraFacial physically fit into the spa environment? HydraFacial requires only a standard plug socket with no additional plumbing or fixing, giving spas the opportunity to use a traditional treatment room or adapt an underutilised area. Its revitalising effect can create a social and engaging space, as demonstrated at Sofitel London St James where customers are invited to share results and tag their location, improving social media awareness not just for HydraFacial but the provider as well. If you are interested in introducing HydraFacial into your spa business, please contact the corporate team at emeacorporate@hydrafacial.com www.hydrafacialemea.com

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Spas Nàdarra Spa at The Coniston Hotel, UK

Back to nature Belinda Belli, general manager at The Coniston Hotel’s Nàdarra Spa, discusses how the redevelopment of its multi-million-pound spa captures the beauty and spirit of its Yorkshire Dales location INTERVIEW BY MARK SMITH

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Spas Nàdarra Spa at The Coniston Hotel, UK Left: A stunning sunset over the Yorkshire Dales as seen from the outdoor infinity pool at The Coniston Hotel’s Nádarra Spa

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et in a stunning woodland location near Skipton in the Yorkshire Dales, The Coniston Hotel is perfectly placed to reconnect guests with nature. Owned by the Bannister family since 1969, the 1,400-acre estate boasts 71 hotel bedrooms, two self-catering cottages, The View Restaurant, Macleod’s Bar & Lounge, outdoor activities including a Land Rover Experience and the new Nàdarra Spa, which opened in April this year. Originally built in 2015, the multi-million-pound spa was completely refurbished during the pandemic and the team used the lockdown period to re-evaluate and re-imagine the business, relaunching it with a new name and an enhanced focus on wellness designed to meet increased demand from its clients and membership. The name Nàdarra, meaning ‘natural’ in Scottish Gaelic, pays homage to the Bannister family’s Scottish history on the Isle of Lewis in the Outer Hebrides, and the project has introduced new immersive water experiences and outdoor spaces to help guests truly connect with nature. The spa boasts two infinity pools with commanding lake views across the estate and the imposing Yorkshire Dales beyond. Other facilities include an indoor swimming pool; a thermal experience including an infrared sauna, Finnish and Himalayan saunas, an aromatherapy steam room, an indoor bubble pool, an experience shower and an ice fountain; and a couple’s suite that provides a double spa bath and a mud rasul. A new private spa garden has also been created with a relaxation pod, loungers, two outdoor baths and warming fire pit all with impressive views. We asked the spa’s general manager, Belinda Belli, how the Nàdarra Spa concept has been received by guests.

What was the thinking behind the development of Nàdarra Spa?

Connection with nature and its importance to health and wellbeing has really shaped the concept for our new spa. After looking at current wellness trends and customer feedback we considered how the development would fit with the rest of our offering as a leading destination hotel. We wanted to incorporate our unique location in the Yorkshire Dales into our new spa offering, from the experiences we offer to our new name. The themes of ‘luxury’, ‘experience-led’ and ‘natural’ are at its core. We worked with Mark Green from Curveline Design on the concept and plans, as well as Unique Pool and Interefurb from the very start of our project. www.europeanspamagazine.com

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Spas Nàdarra Spa at The Coniston Hotel, UK

“Our private spa garden is located in a secluded spot at the rear of the spa, overlooking a woodland copse, and it is the perfect place for partners, friends and loved ones to retreat to.” Belinda Belli General manager, Nádarra Spa

Initial planning began in September 2020 with signoff in April 2021. The lockdowns, although incredibly challenging, were seen as an opportunity to make a start on the project and give our guests something really exciting to come back to when we reopened our doors.

What elements of the spa have been refurbished and upgraded?

We installed a new outdoor infinity pool boasting the same commanding views over the lake as our existing pool. The spa dining area was expanded to include an outdoor space for year-round use. We enhanced the outdoor terrace area with a range of seating and new fire pits, and added a permanent, covered outdoor bar with seating and views over the estate. The spa reception and indoor dining area were fully refurbished and we created a new treatment and 32

From top: A massage as part of the spa’s couple’s experience; an infrared sauna has been added to the spa’s thermal facilities

meet-and-greet reception. In the wet area of the spa, we upgraded our walk-through experience shower and added an indoor infrared sauna as well as a luxury couple’s suite, including a mud rasul room and a double bath. Outside we created a new private spa garden with two outdoor baths, a fire pit, loungers and beautiful landscaping.

How have you designed the guest journey throughout the spa?

At the point of booking and prior to arrival we aim to speak to guests and ask pertinent questions about what they are booking and why. With this knowledge, we can tailor the treatment to suit their needs. The reception www.europeanspamagazine.com


Spas Nàdarra Spa at The Coniston Hotel, UK

From top: The indoor swimming pool affords views of the surrounding countryside; a guest relaxes next to a salt wall in the Himalyan sauna

desk team has increased to two people to ensure thorough attention and care when greeting guests by name. In the waiting area, everyone receives a warm towel to wash their hands and we offer a welcoming anti-inflammatory shot with pineapple, mango, coconut water, ginger and turmeric to boost health and digestion. Guests also receive a small recipe card so they can recreate this at home. We want to offer a bespoke treatment experience for our guests and we have trained the team in how to adapt to this. We want to stay right away from a ‘conveyor belt’ mentality – people are coming to us for a healing treatment and they want something that is tailored to them. Each treatment begins with an ishga salt foot scrub as we conduct the consultation. This is a great use of time and helps to establish a connection with the client.

Tell us about the In Room Wellbeing Experiences that have been added to the treatment menu.

These have been developed by the spa team using products from Aromatherapy Associates and OTO CBD to offer a wellness experience in the comfort and privacy of the guest’s hotel room. Focusing on sleep and relaxation, the team prescribe the relevant products to www.europeanspamagazine.com

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Spas Nàdarra Spa at The Coniston Hotel, UK

Above: An extensice refurbishment during lockdown has further enhanced the outdoor facilities for spa guests

each person, describe how to use them and then leave the guest to enjoy the experience. OTO is developing a sleep sequence that features its sleep mist, eye pillows and sleep drops. In the future we will also be launching a choice of spa retreats focused on sleep and also creative writing.

Which treatments or packages are proving popular with guests so far?

Our couple’s experience in the double treatment room is a popular choice, starting with a private rasul and a double jacuzzi bath with a glass of fizz by candlelight. Guests then enjoy a couple’s massage before taking lunch and moving on to the garden bath experience, concluding with time spent in the thermal suite. Aromatherapy Associates treatments are a natural choice for visitors and the power of seaweed in the ishga products and facial is excellent. Natura Bissé remains popular with our members and OTO is rapidly gaining momentum, especially given the increased interest in CBD and wellness. There are many possibilities with 34

the CBD products and treatments, including the use of seltzers pre-treatment to relax the body and mind.

What inspired your new spa dining concept and can you tell us a little about the menu?

We have developed Blossom Kitchen, a Yorkshire-Asian concept, with a nod to the cherry blossom season in Japan as well as the beautiful blossom trees found on our estate. Thomas Robertson, our incredible new chef, will be introducing quarterly seasonal menus using local produce with an Asian flair. Open to spa guests, hotel residents and locals for brunch, lunch and afternoon tea, dishes include Pork Belly Tacos, Super Food Plates, as well as a signature Lemongrass, Lychee & Poppyseed Drizzle Cake. Our Bento Box Afternoon Tea is proving to be a firm favourite, too.

The new private spa garden is something of a unique concept. What was the thinking behind it? Private spa experiences have been growing in popularity and we had the perfect opportunity to create something incredibly different. Our private spa garden is located in a secluded spot at the rear of the spa, overlooking a

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Spas Nàdarra Spa at The Coniston Hotel, UK Left from top: Nádarra Spa’s new outdoor bathing options provide a naturally connective experience for guests; taking in the view from the spa’s outdoor infinity pool; Blossom Kitchen serves up Asian-inspired dishes by chef Thomas Robertson

woodland copse, and it is the perfect place for partners, friends and loved ones to retreat to. It features a relaxation pod, a fire pit, loungers and two beautiful copper roll-top baths from where guests can take in breathtaking views of our estate and the Yorkshire Dales. Bathing outdoors while listening to the sound of birdsong, watching butterflies and looking over the lake is a truly magical experience. Guests booking a 45-minute bespoke outdoor bathing treatment can choose from ishga’s pure Scottish seaweed bath or enjoy a therapeutic Suki Tea bath – both are great for balancing the body and mind. We include a glass of prosecco and strawberries dipped in yuzu chocolate, developed by our chef. This is a very popular experience among our guests. We have capacity for eight sessions a day and it is always fully booked well in advance.

SPA STATISTICS Nàdarra Spa at The Coniston Hotel www.theconistonhotel.com Owner: Michael Bannister Directors: Nick Bannister, Louise Bolton, Colin Blackett Nàdarra Spa general manager: Belinda Belli Blossom Kitchen chef: Thomas Robertson Capacity: 32 guests Spa team: 37-42 Spa Size: 1,200sqm Treatment rooms: 10 Designer: Mark Green, Curveline Design Contractors: Interefurb Pools: Unique Pool Treatment beds: Avalon Fitness equipment: Life Fitness, Boditrax and Les Mills Brand partners: Aromatherapy Associates, ishga, Natura Bissé, OTO, Jessica, Suki Tea Towels and robes: BC Softwear Software: Premier Software, RevSpa and Guestline

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Supply & Demand Elemis promotion

Truth in beauty

Noella Gabriel, global president and co-founder, reveals how luxury British skin wellness brand Elemis aims to help spas to reset for success

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elivering highly active ingredients with cutting-edge treatments, luxury British skincare brand Elemis has built a world-class reputation not only for product and treatment innovation, but also for spa training and retailing. Elemis currently works with more than 900 UK spas and salons as well as a growing portfolio worldwide, all of which benefit from its in-spa heritage and mission to innovate in beauty. According to global president and co-founder Noella Gabriel, the brand’s success is due to its passion for spa business. “Spa is a channel that engages our customers in an extraordinary way,” she says. “Our highly transparent formulations are matched by our extraordinary training, 36

retail and treatment delivery – all of which have been developed without compromise for spas.” Having co-founded Elemis with CEO Séan Harrington and Oriele Frank, who is now focused on CSR, product and sustainability, Noella Gabriel joins us to explain how the brand is helping spas to reopen successfully.

“We’re constantly listening to our customers and evolving into Safe-Touch treatments.” Noella Gabriel Global president and co-founder, Elemis

Tell us about Elemis’s vision for 2021. We have always put the customer and their skin health at the heart of what we do. Our vision now is to emphasise our commitment to sustainability from concept to counter. We want to promote innovative products and differentiated services, and accelerate our global digital community by engaging in conversations with our www.europeanspamagazine.com


Supply & Demand Elemis promotion

customers. We also want to own key categories, such as by making our iconic cleansing balm a global number-one bestseller. How can Elemis boost spas’ success? Lockdown enabled us to realign our priorities and pivot into the digital space to strengthen relationships with our spa partners. We have supported the reopening of spas with the rollout of our Welcome Back to Wellness campaign. This gave partners access to a suite of assets for recent product launches as well as promotional offers and activations to entice customers. We also provided guidance on how to engage with clients in the virtual eventing space. We executed a consumer-inspired product roll-out throughout the year. Most notable was the launch of our Pro-Collagen Renewal Serum, an effective skin-kind alternative to retinol. We leaned into consumer insights to drive the positioning of this product, backed by clinically proven* results and user trials that found 97% of consumers agreeing that the Pro-Collagen Renewal Serum provided the anti-ageing benefits of retinol without over drying or irritation.** What’s new for the spa menu? We’ve launched the No-Touch Facial, delivering the same transformative results as our other facials while providing customers with peace of

the evolution and launch of the exclusive Elemis BIOTEC 2.0 system, featuring new technology additions to accelerate the transformational power of Elemis facials, which will be introduced in the autumn.

mind that they are being treated with the highest hygiene and safety standards. We’re constantly listening to our customers and evolving into Safe-Touch treatments in order to meet their needs. In addition, we were very excited to introduce our rejuvenating 7-in-1 Light Energy Face Mask, combining seven light therapies with infra-red to offer a new customised solution for a range of skincare needs. We are also delighted to announce Recharge & Refresh Body Collection An Elemis spa and salon exclusive New for summer, the ultimate duo from the Elemis Body Performance range helps to re-energise and recharge tired, aching muscles. To complement this collection and create a memorable moment for customers, spa partners also have the option to offer their customers a complimentary 30-minute Freestyle Deep Tissue Massage, creating a wonderful gifting opportunity and point of difference within the spa.

www.europeanspamagazine.com

Tell us about your latest spa training and support services. We’ve invested in and launched our Global E-Learning Platform, offering access to interactive, educational courses and a product information library, as well as product and campaign-focused webinars. Immersing the learner in the world of Elemis, the E-Learning hub also offers a space to connect with other therapists and nurture professional development, which is crucial for success. We always strive to communicate effectively with our partners and are in the early stages of developing a new and improved online B2B hub for marketing activations. What key opportunities can you help spas to access? We embrace a collaborative working style with our partners, underpinned by a shared customer-centric philosophy. Our Recharge & Refresh Body collection exclusively enables our spa and salon partners to offer a treatment incentive to customers to drive footfall and customer conversion. With our support, spas now have greater digital opportunities thanks to bespoke programmes and resources, such as our Spa Affiliate Programme, to drive incremental revenue through partnering with elemis.com. Our Virtual Eventing Programme also offers informative, trend-based content that is not only educational but also entertaining – we refer to this as EDUtainment. www.elemis.com Independent clinical trials 2020. Results based on 37 people over four weeks. ** Independent user trials 2020. Results based on 37 people over four weeks. *

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EXPERT GUIDE

TREATMENT COUCHES

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n this new era of wellness, installing the right equipment within your spa is vital if you are to achieve sustainable business success. With demand surging for spa and wellness services, the power of touch is a higher priority than ever before and treatment room spaces must be maximised to strengthen the connection between therapists and guests. The quality of a treatment room experience is fundamentally important to your revenue and the right equipment can make a considerable difference. 38

In particular, treatment beds play a vital role for both guests and therapists. Investing in the very best equipment can help the latter to perform in an ergonomic and safe way, thereby European Spa would like to thank the following companies for their contribution to this guide: LEMI • GHARIENI • SPA VISION LIVING EARTH CRAFTS • OAKWORKS • ASPA INTERNATIONAL

Above: CELLIS by Gharieni provides a high-tech wellness experience

optimising their ability to deliver consistently premium treatments. The latest multi-functional beds can further maximise the profitability of your treatment room. Enabling a contemporary and high level of experience, a variety of technological elements can be combined to deliver a range of individually enhanced, multi-sensory treatment journeys. This guide showcases the very best in www.europeanspamagazine.com


Expert Guide Promotion

Clockwise from top: Curva by Oakworks; Century City from Living Earth Crafts; a Moroccan Scrub Table from ASPA International; Lemi’s Spa Dream; Spa Vision’s Aquamotus by Aquaform

treatment room furniture and multi-functional equipment that delivers superior spa and wellbeing services. With luxury treatment couch manufacturers constantly evolving their products to meet changing demands, we’ve asked a range of experts how you can best engineer the treatment room spaces in your spa to innovate and adapt your offer for future success. www.europeanspamagazine.com

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Expert Guide Promotion

Lemi Group With a pedigree spanning more than three decades, Italian company Lemi is renowned for creating luxurious wellness experiences with unique designs and advanced technology incorporated into its premium spa and beauty equipment What makes your company and its services stand out from the competition? As a forerunner in the global spa and beauty sectors for more than 30 years, we have always been committed to exceeding expectations with the design, innovation and quality of our products. Our equipment is renowned for its multi-functionality. For example, the Lemi Spa table allows therapists to perform several treatments in the same space, customised according to each guest’s needs. In addition, we invest heavily in advanced technical research and we guarantee the quality of our products through our 100% ‘Made in Italy’ production cycle. How have you adapted your offering for the new era following Covid-19? We actually created the Bellaria outdoor treatment bed before the pandemic began. After receiving many requests for this equipment we researched a solution that would deliver the guaranteed quality of Lemi products while enhancing the relaxation experience in an outdoor environment, especially in seaside locations. With this product development becoming a priority, the Bellaria has been much sought-after as it is a very durable outdoor spa bed with specific components designed to resist external agents, including rain, saltwater and direct sunlight. What new equipment do you have available for the spa setting? We created a movable, protective piece of equipment for therapists called Spa SHIELD. Thanks to its thermoformed plexiglass structure, Spa SHIELD protects the guest and the therapist, allowing them to perform treatments in comfort and safety. It has a metal, painted base, silent rubber wheels with brakes and a fully height-adjustable stand to fit any spa bed. We use either Nefos or Spa Prestige vinyl leather fabric on our products and both of

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From above: Lemi’s Aemotio Spa offers versatility and style; the ‘under the rain’ Nettuno treatment bed

these are made in production processes involving an anti-microbial additive technology. Studies show that fabrics treated in this way are up to 99.9% resistant to harmful bacteria and sanitised with a permanent effect. Why is investment in quality spa treatment room equipment so important? Spa guests spend a lot of time on the treatment bed, so it is an integral part of

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Expert Guide Promotion

Matteo Brusaferri GENERAL MANAGER, LEMI GROUP

FIVE REASONS TO INVEST nQ  uality assurance Lemi offers

a warranty of up to 10 years, which is one of the longest on the market and underlines our quality commitment to you.

n1  00% Made in Italy Since 1989 we Above from left: The Portofino EVO and Spa Dream treatment tables from Lemi

the experience. It is important to ensure maximum customer comfort to amplify the enjoyment and benefits of treatments. The equipment is also a work tool so it must be reliable and durable to ensure daily use without problems, and to amortise its considerable cost. The purchase of high-quality products means your service level improves not only the guest experience but also your revenue. Therefore, it is a better investment both from an economic point of view for the operator and from a client’s experiential perspective. How can your equipment best support spas in streamlining their treatment offer and improving therapist wellbeing? The multi-functionality of Lemi beds has always aimed to optimise the workspace while making it perfect for the practitioner. In fact, Lemi beds have a refined design from a safety point of view, too. All our mattresses have perfectly rounded corners to allow therapists to move freely without bumping uncomfortably while www.europeanspamagazine.com

delivering excellent treatments. Moreover, electric height adjustment allows therapists of different statures to maintain a correct posture while performing their treatments. Finally, each of our bed structures is designed so that the practitioner can position their lower limbs and knees near the bed without hitting the base. Why should spa investors be thinking about Lemi as they plan for the future? For the wellness sector as a whole, Lemi is confident that once the existing situation recedes there will be a strong need for people to reconnect with both their physical and mental wellbeing. This is why we will continue to study new ways to make our products safer and comfortable for guests and therapists, providing equipment that helps to make the spa experience more complete and unique. Anyone using our products must be able to find themselves in a state of absolute relaxation, which is why Lemi constantly reinvents itself to create superior wellness paths that embrace all the senses.

have designed, manufactured and controlled our entire production cycle from our factory.

nT  ailor-made service We satisfy any

customisation requirements, from colour to size and bespoke features. All our equipment boasts exceptional design and meticulous finishing.

nT  rusted for more than 30 years

With three decades of experience, we guarantee benefits for spa operators and therapists that no one else can offer.

nL  emi Lifetime Assistance We can

provide our customers with technical solutions and spare parts until the end of the product’s life cycle.

RECENT SPA PROJECTS Eala Resort, Limone sul Garda, Lake Garda, Italy St Regis Bangkok, Thailand Raffles Singapore Carlton Tower Jumeirah, London, UK JK Place, Paris, France

www.lemispa.com

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Expert Guide Promotion

Gharieni Group An international wellness technology leader, Germany-based Gharieni Group is a manufacturer of high-end spa furniture and medical equipment with 30 years of industry expertise. Its products are sold in more than 100 countries worldwide What is unique about Gharieni’s products and the services it offers? Gharieni Group began by specialising in medical and spa equipment, and innovation has always been deeply embedded in our DNA. We foresaw the shift in our industry from simply ‘spa’ to spa and wellness, and we met the needs of this trend by adapting our offering, leading to accelerated growth. This capacity for rapid response has seen us continue to be a leader in technological experiences through our wellness concepts, and we are committed to the highest standards and verified wellness through our ongoing clinical studies. Have you adapted your products as a result of recent events? We saw a unique opportunity during the pandemic and decided to begin conducting research on the efficacy of our wellness technology concept beds. Beginning with Welnamis (previously known as SpaWave) and the MLX Quartz, and still ongoing, we have undertaken the first study of its kind in the wellness arena and have found that these products positively impact the human autonomic nervous system. This has led to further development and now we have created the second-generation From above: Gharieni’s CELLISS and the MLX Quartz treatment bed with Quartz poultices

Welnamis with better and more precise programming and protocols that continue to expand the range of treatments and the quality of the output. What new equipment do you have available to benefit spa operators? In direct response to the needs of the market, we have developed the Gharieni PlexiShield lines, which are available with three different features. One can be easily attached to the metal frame under the headrest of our spa tables; another is

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mobile with a tripod; and the final option is a magnifying lamp with an integrated plexiglass screen. All offer optimal space to facilitate a range of movement for the therapist to work during treatments. Why is investment in quality treatment room equipment so important for spas? A therapist must have high-quality equipment to maximise the delivery of excellence for their services. This translates to higher guest satisfaction, capture rate and bottom line. The design and finishes should be ergonomic and seamlessly integrated with relaxed luxury into any

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Expert Guide Promotion

Sammy Gharieni FOUNDER & CEO, GHARIENI GROUP

FIVE REASONS TO INVEST nM  ental regeneration Post-Covid From above: A Gharieni table in use at La Butte aux Bois, Belgium; the brand’s MLX i3Dome

the best features of a spa table and a treatment bed in one, saving time and space. Facials, manicures, footcare, massages, makeup and haircare can be combined, and even delivered concurrently, facilitating room turnover efficiency.

room, allowing for maximum guest comfort without the need to conduct a change of treatment room. The premium quality of our materials makes them exceptionally durable, easy to maintain and sterilise, and beautiful to look at. How can your equipment support spas in streamlining their treatment offer? A decisive aspect for improved ROI and the success of a wellness facility has always been the smart use of space. Multi-functional treatment beds such as the brand new Gharieni 601 combine www.europeanspamagazine.com

What should spa investors be considering as this year progresses? Spa investors should give more thought to individual or more personalised client treatments. One size no longer fits all and we live in a quite different era than previously. Not only are people short of time, but they want more personalised products and services. So, in addition to relaxing in the wellness and spa area, they also want to experience moments that add value to their customer expectations. As such, always keeping the journey fresh and new for the wellness seeker will foster engagement and loyalty in their lives and create a sense of oasis. It is important to stay on top of trends and what the consumer needs. Addressing this successfully will lead to higher returns for the investor and a fulfilling immersive environment for guests.

spas will be at the forefront of preventative lifestyle optimisation and holistic rebalancing.

nS  ell concepts rather than products

Integrating holistic treatments with innovative technology will provide a key differentiator.

n Rethinking life and business

Gharieni has embraced the new normal as a catalyst for innovation.

nA  uthenticity and quality We help

to create environments where the wisdom of self-care and healing meets the 21st century.

nP  rovide immersive experiences

Always deliver value in everything you do. Satisfying today’s wellness guests requires bridging products and services in new ways.

RECENT SPA PROJECTS Brenners Park-Hotel & Spa, Baden-Baden, Germany Palazzo Fiuggi Wellness Medical Retreat, Italy The Johnstown Estate, Meath, Ireland Cartesiano Urban Wellness Center, Puebla, Mexico Zulal Wellness Resort, Al Ruwais, Qatar

www.gharieni.com

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Expert Guide Promotion

Spa Vision With more than 15 years’ experience, Spa Vision supplies, procures and consults for the global spa, health and wellness industries PRODUCT FOCUS Aquamotus by Aquaform Created by Aquaform, which specialises in translating massage techniques into water flow and movement, Aquamotus is a contemporary evolution of the Vichy shower. Optimally placed in the centre of a wet room above a treatment table, the Italian-designed horizontal shower can deliver 16 different types of massage and provides an innovative addition to a facial, scrub or wrap. Using a rainwater effect to stimulate different areas of the body with varying intensities, benefits include tissue toning, enhancing the nervous system, lymphatic circulation and cellular regeneration. Its hands-free operation guarantees a safeguarded wellness experience for both therapists and clients. www.spavision.com | www.aquaformsrl.com

Living Earth Crafts Creating the highest quality, handcrafted and sustainable spa equipment, Living Earth Crafts’ clients include Kempinski Hotels, Four Seasons, Mandarin Oriental, ESPA and LivNordic PRODUCT FOCUS Century City With a modern silhouette and a low height, Century City incorporates wireless hand and foot controls, a digital warming drawer, a bespoke cabinet, tilt-out storage and LED accent lighting. Winner of the 2018 ISPA Innovate Award, it comes with a replaceable, hand-finished one-piece spa mattress, while the Century City GT edition features an 18cm thick Strata GT SpaMattress with a 5cm HexaGel layer and a Thermsoft dual zone integrated table warmer. Additional options include the Conforma LE Breast Comfort System and So Sound Acoustic Resonance Therapy. Century City is available in a range of hard wood and laminate finishes and upholstery colours. www.livingearthcrafts.com

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CENTURY CITY

AWARD WINNING TREATMENT TABLE

Ultra-low height range (50 cm - 90 cm) Built to order Thermasoft™ dual-zone digital warmer Digital warming drawer Wireless controls LED lit soft-close cabinetry Luxury GelTech™ mattress (option)

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Favorite Treatment Table Manufacturer 2010-2020


Expert Guide Promotion

Oakworks Oakworks has a reputation for manufacturing high-end spa, massage and medical multi-treatment tables that support therapist and client comfort PRODUCT FOCUS Curva Lounger The new Curva Lounger from Oakworks is intended to achieve a perfect balance between comfort and sociability. Ideal for a waiting area or within a spa’s salt room or IV-drip therapy space, the Curva Lounger features a NASA-inspired curve and tilt movement to create a supremely comfortable position that is enhanced by a soft, 4” thick Aero-Cel padding system. The Curva Lounger was created from a design philosophy concentrated on building beautiful, high-quality products with superlative levels of sustainability and safety. It has been specifically designed to make it easy for spa guests to converse and interact with others while their treatment is being performed. www.oakworks.com

ASPA International Having been involved in luxury spa development for more than three decades, ASPA provides consultancy, guidance and technical expertise to spa designers, operators and developers PRODUCT FOCUS Moroccan Scrub Table Ideal for performing a full-body scrub or wrap, this luxurious Moroccan Scrub Table is a versatile, hard-wearing and extremely comfortable addition to the treatment journey. Suitable for use with clay, algae, salts or scrubs, the fixed-height solid table can be supplied as a single or double size to suit the room available. Crafted from EPS foam, the heated surface can be finished in colours to match a spa’s interior with either glass mosaic tiles or a large sheet of matte slate. Offering a cocooning, deeply holistic experience, the table is ideal for spas looking to offer authentic full-body therapies. www.a-spa.com

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Spa Spotlight Palazzo Fiuggi Wellness Medical Retreat, Italy

A palace of wellbeing Palazzo Fiuggi Wellness Medical Retreat has reopened after a transformational €30m investment. European Spa explores its ambitious integrated wellness offer I N T E RV I E W BY L AU R E N H E AT H -J O N E S

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Spa Spotlight Palazzo Fiuggi Wellness Medical Retreat, Italy Left: Palazzo Fiuggi’s 700sqm Roman bath facility offers an authentic Italian experience with views over the old town

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ollowing a year-long programme of restoration, Palazzo Fiuggi Wellness Medical Retreat recently opened in central Italy on the site of the former 102-room Grand Hotel Palazzo della Fonte, now owned by Sardinian wellness resort operator Forte Village. Located in the ancient town of Fiuggi, renowned for its mineral-rich water, Palazzo Fiuggi offers a 360-degree approach to wellness through the combination of advanced western medicine, holistic traditions and nutrition. “Palazzo Fiuggi was created by a team of international experts who have developed scientifically backed and innovative protocols to aid a full recovery of health and wellbeing,” says Lorenzo Giannuzzi, CEO of Forte Village. The retreat boasts a 6,000sqm spa and wellness centre with 21 multi-functional treatment rooms, eight beauty rooms, six medical rooms and a private spa suite. Hydrothermal experiences include a 700sqm Roman bath, two thalassotherapy pools filled with Fiuggi mineral water, and two hammams. A 400sqm Workout Movement Lab, fitted with Technogym, Reaxing and ICAROS equipment, completes the offering. Guests can choose from five bespoke packages: Immuno Boost, Mindful Movement, Deep Detox, Optimal Weight and Complete Life Rewind, each developed by medical and scientific director Dr David della Morte Canosci. Consultant and pre-opening spa director Thorsten Lipfert discusses the retreat’s new approach to health and wellbeing.

What makes Palazzo Fiuggi special and unique?

Everything here evolves around the healing waters of Fiuggi. Its healing properties date back to the Romans, and the town is set to become a Blue Zone as its natural surroundings, altitude and clean air all contribute to long lives for its inhabitants. Therefore, hydrotherapy in these mineral-rich waters plays an essential role in our offering.

“Our guests are in the hands of the best medical, spa and wellness teams. Renowned doctors work in partnership with physiotherapists, osteopaths, massage therapists, wellness coaches and psychologists.” Thorsten Lipfert Consultant and pre-opening spa director Palazzo Fiuggi Wellness Medical Retreat

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Spa Spotlight Palazzo Fiuggi Wellness Medical Retreat, Italy

When it comes to our guests, we take a medical and holistic approach to their wellbeing. Their wellness is at the heart of everything we do, and our treatment plans all begin with initial medical, blood and other specialised tests, so we can create completely bespoke therapies with guaranteed success.

What’s the rationale behind the retreat’s approach to health, wellbeing and longevity?

The main goal is to have a lasting impact on our guests’ wellness. We want to teach them how to improve their lifestyles in a way that positively affects their bodies, minds and spirits. Our multidisciplinary teams provide our clients with the tools they need to improve their emotional and physical wellbeing. Our guests are in the hands of the best medical, spa and wellness teams. Renowned doctors and specialists work in partnership with physiotherapists, osteopaths, massage therapists, wellness coaches and psychologists to create a completely customised offering. Additionally, some of the world’s leading wellness experts come to the resort as visiting practitioners to share their teachings on health and wellbeing. Finally, Below: The breathtaking rural setting of Palazzo Fiuggi Wellness Medical Retreat in the Lazio region of Italy

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our offer features the most advanced medical and wellness technology in a unique and majestic setting.

Can you detail the guest journey for us?

Purification, nourishment, energising and connection are the key pillars of the Palazzo Fiuggi guest experience and these principles run throughout our guest journeys. The spa experience begins with a unique welcome ritual in the Palazzo Hammam. Guests can then choose from several programmes, such as Complete Life Rewind, Immuno Boost, Optimal Weight or Deep Detox. Each guest is given a medical evaluation, independent of their chosen package, which is then used to individualise their treatment plan with their wellness coach under the advice of their physician. The packages include two to three treatments each day, leaving guests enough time to enjoy the breathtaking scenery.

What are the spa’s signature experiences?

The heart of the spa is the thalasso area, which has two connected pools filled with healing spring water from the Fiuggi source, one enriched with sea salt and the other with magnesium and fango mud. We also have the energising and detoxifying 3-Step Hydro Therapy from Unbescheiden. Forming part of every guest’s journey, 3-Step Hydro Therapy is a

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Spa Spotlight Palazzo Fiuggi Wellness Medical Retreat, Italy

Above: A private spa suite complements the spa’s 21 multi-functional treatment rooms, eight beauty cabins and six medical rooms

revitalising bathing experience that consists of a rich, fango mud wrap on a floating table, ending with a therapeutic Kneipp Jet Shower. Palazzo Fiuggi is the first spa to offer Gharieni’s Spa Wave, Cellis, and FIR iDome treatment concepts all under the same roof, which improve sleep, aid relaxation and encourage weight loss.

Can you tell us more about the medical offering?

Dr. David della Morte Canosci, a neurology specialist and Palazzo Fiuggi’s medical and scientific director, created our unique medical spa concept. His research and expertise in senescence and metabolic, cardiovascular and cerebrovascular diseases plays an integral role in our offering. We have a team of specialists, led by Dr Canosci, covering all fields of integrative medicine. We also have some interesting diagnostic devices, such as the IMEDOS Retina Scan, which checks microvascular health and can detect a guest’s vascular risk at a very early stage, and NILAS, a diagnostic device that delivers a functional parameter of stress levels in real time.

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“Using high-tech and touchless treatment experiences, holistic healing, nutrition, hydrotherapy and a unique movement concept, Palazzo Fiuggi will set a new standard internationally for wellness medical retreats.” Dr. David della Morte Canosci Medical and scientific director Palazzo Fiuggi Wellness Medical Retreat

Can you tell us about the restoration process? Were there any major challenges?

It took a year to restore the palace and main spa. Palazzo Fiuggi was built in 1913 and most of the challenges we faced came from its protected status as a historical building. Due to its age, we had to make some structural changes so it would meet the health and safety standards of a five-star hotel and wellness medical retreat. Our main challenge was being respectful of the palace’s history and identity while trying to improve and optimise its spaces.

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Spa Spotlight Palazzo Fiuggi Wellness Medical Retreat, Italy Right from top: ICAROS virtual reality equipment in the fitness area; the luxurious interiors of the spa and wellness centre; Chef Heinz Beck with Dr. David della Morte Canosci

How has the guest experience been tailored?

The wellness centre and spa has been designed to create a healing sanctuary, not only for the savvy wellness traveller but for all guests looking for a holistic healing approach underpinned by scientific research. Arriving guests are greeted by their own wellness coach, who is there to work with them to create a personalised experience. Additionally, our Roman Therme hosts a spacious sauna and relaxation area, which encourages guests from different countries to enjoy our rich Italian spa culture.

SPA STATISTICS Palazzo Fiuggi Wellness Medical Retreat www.palazzofiuggi.com Owner: Forte Village General manager: Ciro Verrocchi Pre-opening consultant: Thorsten Lipfert Medical and scientific director: Dr David della Morte Canosci Spa director: Sharon Cassius Total investment: €30m Architects: Sandro Sergi, Mario Dal Molin Design and interiors: Claudia Manunta Consultant: GOCO Hospitality Spa team: 30 Spa size: 6,000sqm Treatment rooms: 21 multi-use treatment rooms, eight beauty rooms, six medical rooms and a private spa suite Hydrothermal experiences: 700sqm Therme Roman bath, two hammams, steamroom, sauna and experience shower Pools: Two thalassotherapy pools, contrast cold plunge pool, panorama pool and outdoor pools including a semi-Olympic pool Suppliers: Treatment beds, MLX Dome, Cellis and Spa Wave equipment by Gharieni; Medi-spa wet experiences by Stenal; Thalassotherapy pools by Unbescheiden; Fitness equipment by Technogym, Reaxing and ICAROS Product partners: Team Dr Josef, Dr Barbara Sturm, Natural Bio Lifting and Charme d’Orient

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Supply & Demand Natura Bissé promotion

The art of Well-Living As Natura Bissé announces the global roll-out of its Diamond Well-Living Experience, Patricia Fisas tells us about the brand’s new wellness philosophy that delivers the mastery of touch

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uxury Spanish brand Natura Bissé has understood the true value of beauty expertise and wellness delivery since it entered the world of skincare as a spa brand more than 40 years ago. Founded in Barcelona in 1979 by the late Ricardo Fisas, an entrepreneur with boundless energy, the ‘red carpet’ brand has remained steadfastly true to his vision for excellence, innovation and a love of beauty. Today, Natura Bissé’s aesthetic heart and deep connection with wellness professionals sees the brand deliver an estimated 7m treatments every year in 35 countries around the world. From facial and body treatments to the most extraordinary 360-degree rituals, Natura Bissé’s unforgettable experiences offer something for all skin 54

types, combining innovative products with exclusive massage techniques. This summer, as part of the celebration of spas reopening, the brand has a new offer for those looking for an exceptional point of difference, Diamond Well-Living, a line that promises to ‘take care of your body, mind and surroundings’ with an ethos based on personalised wellbeing. We meet Patricia Fisas, senior vice-president of research and innovation, to hear how Natura Bissé’s new body rituals and vegan product collection has been designed to be a ‘gift for the soul’. www.europeanspamagazine.com


Supply & Demand Natura Bissé promotion

How has Natura Bissé supported its spa portfolio over the recent challenging months? Flexibility and adaptability are fundamental pillars of Natura Bissé and have been closely held values over recent months. We have always wanted to add value to society, our customers and partners, and the crisis experienced in 2020 has highlighted this reality even more strongly. We have adapted to these difficult times and devised initiatives to support spas. We have carried out free training courses in various areas of the business, including modules on commercial strategies, techniques and specific recommendations for the industry. We have also created several virtual classrooms to further educate our partners on our products and expertise, even from a distance. On the other hand, aware that safety is of rising value and that consumers’ main concern is how to protect themselves and their families, we took a step forward several months ago to create, from our country of origin, Spain, and in collaboration with the rest of the industry, a complete guide to hygiene and sanitary recommendations. This was accompanied by a digital campaign that made it clear that ours is a safe sector that has always had www.europeanspamagazine.com

This page: Natura Bissé’s Diamond Well-Living Experience aims to help its spa partners’ clients with ‘a gift for the soul’

“All the Diamond Well-Living products are vegan and include more than 90% natural ingredients and recyclable materials. It’s a jewel to enjoy alone or shared with loved ones.” Patricia Fisas Senior vice-president of research and innovation, Natura Bissé

the highest hygiene measures in place, emphasising that we have also made an effort to adapt to the new situation in order to continue offering a top quality service under strict safety and hygiene controls. Our purpose is and will continue to be close to our spa partners, especially when they need us most. What inspired you to create Natura Bissé Diamond Well-Living? After a challenging year, we realised how important the power of touch is and that taking care of ourselves and our loved ones has become more important than ever. Diamond Well-Living comes from this need to reconnect with our body, mind and surroundings. This collection is designed to accompany our clients on their journey, make them feel happier and be there whenever they decide to put the world on hold and spend time caring for themselves or those they love. We have now launched worldwide in all the markets where Natura Bissé is present, except in China, where the collection will be launched next year. What makes the new range special? In essence, Diamond Well-Living is a collection created to make us all happier. As with many of our skincare collections, Diamond Well-Living has 55


Supply & Demand Natura Bissé promotion its own menu of services, including different spa signature treatments, and in this case it will be more customisable than ever. Diamond Well-Living professional treatments are based on two key pillars: enjoyment and personalisation. That means the guest can choose what kind of ritual they want, depending on their mood, needs, and the time they want to spend in the treatment room. The menu includes three main types of treatments – body scrub, body mask and massages – as well as multiple combinations of the three. Each treatment can be customised with one of The Body oils: Energizing, De-Stress, Detox or Fitness. These are four formulas for four types of mood, which have been designed to induce different sensations and deliver a range of benefits. You can also add products that provide a cooling or warming effect, so the personalisation is absolute. Associated with each oil, we have created different movements that therapists can combine as they choose in order to boost the results. For us at Natura Bissé, the therapists’ expertise is crucial. That is why we have created an innovative spa concept that gives aestheticians and therapists the tools to design custom-made rituals and unfold their knowledge, empathy and creativity. All of the Diamond Well-Living products are vegan and include more than 90% natural ingredients and recyclable materials. It’s a jewel to enjoy alone or to share with loved ones. I am personally in love with it. Wellness is now a key trend. How does Diamond Well-Living help spas meet this demand? Last year showed us that wellness and mental and physical health are fundamental, so this is a trend that has arrived to stay and it has had a profound impact on our lives. With this collection we want to outline a new ethos of wellbeing,

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Supply & Demand Natura Bissé promotion where the focus is on the importance of balance between the body, mind and our surroundings. Our products and bespoke treatments give spas the opportunity to deliver a full holistic experience adapted to everyone’s needs. The Diamond Well-Living Experience aims to change our mood and make us happier. How much training is required to upskill therapists in its application? To adapt to the current situation, we have created a virtual training studio to support all our spa partners. With Diamond Well-Living, therapists can combine techniques as they choose in order to boost the results. It is a

very dynamic ritual and therefore we have created a private digital platform just for them to learn each and every massage technique. We have created an innovative spa concept that gives the aestheticians and therapists the ability and the power to design custom-made rituals and unfold their knowledge, empathy and creativity. In addition, we want to help our guests transform ordinary moments into extraordinary at-home experiences, so we have created a range of how-to videos and visual professional tips that can assist therapists in guiding the guest to a great at home experience.

What new trends do you see coming in the world of spa and wellness? In the coming years the wellness sector will require greater diversity of treatments with a personalised and unique approach; a scientific basis that is respectful to our surroundings; and treatments and products that contribute to emotional wellbeing. We are already working on the basis of these three pillars. In fact, the new Diamond Well-Living collection is a clear reflection of the fact that we continue to be a pioneer in the application of trends to meet today’s needs and to become an authority within the spa world. www.naturabisse.com/gb/en/home

The Diamond Well-Living Experience The collection that is ‘designed to make spa guests happier’ includes products to continue the spa experience at home The Dry Oils Four formulas for four moods – Detox, De-Stress, Fitness, Energizing – that allow clients to customise their daily moisturising ritual. These fast-absorbing oils are designed to care for the skin. The Body Scrub A granulated scrub based on marine salt, ground rice and grape seeds for soft and nourished skin – the perfect way to exfoliate the body. The Body Cream For nourished and dewy skin, this product features nature’s finest ingredients. With scents of citrus and ginger it is a cascade of radiant hydration. The Cryo-Gel Instant cold relief with a menthol and eucalyptus scent, this gel is ideal for relaxing tired, heavy feet and legs, and also provides hydration and helps tone the skin. The Warming Gel Providing instant warm comfort for stressed areas, the gel is formulated with an innovative thermo-active ingredient to restore comfort and wellbeing to the body.

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On the Menu

O U R P I C K O F T H E L AT E S T P R O D U C T L A U N C H E S A N D T R E AT M E N T I N N O VAT I O N S Ed i te d by M a r k S m i t h

The rise of mindful beauty Mark Smith explores how spa businesses are capitalising on the growing popularity of mindful selfcare rituals over the past 18 months As consumers sought comfort in their beauty regimes during lockdown, they began to combine ‘consciously created’ skincare and body products with calming rituals to help alleviate stress and anxiety. This concept of mindful beauty seamlessly blended wellness, breathing and meditation with daily self-care routines. The #mindfulbeauty has so far been shared over 55,000 times on Instagram and its popularity continues to grow. In the Global Beauty and Personal Care Trends 2021 report, Mintel identified “the beautiful mind” as a key consumer trend. “Brands that successfully highlight the use of beauty routines as a way to combat stress and anxiety will drive long-term value for consumers,” says the market research company’s associate director for global beauty and personal care, Sharon Kwek. “Brands will need to create strategies for third-party experts to educate consumers about the future of holistic wellness with self-care that touches on the mind-body-spirit connection.” Engaging with clients at home

This burgeoning trend presents a new business opportunity for wellness brands and spa businesses, according to Noella Gabriel, global president and co-founder, Elemis. “It is so important for the client to continue their skin wellness journey at home

“Elemis webinars educate customers on how to incorporate wellness at home and spas should embody this to continue that journey into retail.” Noella Gabriel Global president and co-founder, Elemis

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Noella Gabriel Global president and co-founder, Elemis

Anna Teal CEO, Aromatherapy Associates

“Our spa partners already use mindfulness, such as breathing techniques, while using Aromatherapy Associates products.” Anna Teal CEO, Aromatherapy Associates

after their spa and treatment to really maximise the benefits of their experience,” she explains. Discussing how spas can engage with their clients, she adds: “A weekly facial at home is a great example of daily wellness. Elemis has been hosting regular webinars to educate customers on how to incorporate wellness at home. The steps we have been advising people to take have been highly successful and form a model that spas should absolutely embody if they wish to continue that journey into retail and at home.” A whole new level of experience

By bringing mindfulness to a beauty regime, spas can deepen the experience for clients. “Mindfulness is all about living in the present moment and can help to manage stress,” says Anna Teal, CEO of Aromatherapy Associates. “Our spa partners already use many mindfulness techniques while using Aromatherapy Associates products – from breathing techniques to reconnecting with nature.” A combination of breathwork with essential oils in a treatment protocol works effectively to promote calm and relaxation, adds Teal: “Doing a breathing exercise relaxes the guest straight into the treatment, activating the vagus nerve to stimulate the parasympathetic nervous system.” Combining beauty with mindfulness certainly does help to bring a more holistic appreciation of wellbeing. In uncertain times, spas are in a unique position to help guests build a sense of calm and normality, aided by products and routines that are grounding, comforting and add value to the role of spa rituals in everyday lives. www.mintel.com | www.elemis.com www.aromatherapyassociates.com

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Supply & Demand On the Menu

Super-smart skincare Dermalogica’s Smart Response Serum offers an advanced formula developed to recognise and address micro-changes in the skin before they’re visible to the naked eye, effectively addressing the skin’s needs in real time with targeted active ingredients. Gallic acid-rich Japanese cornelian cherry protects stressed skin against free radicals, soothing and reducing the appearance of redness. Mannose 6-phosphate smooths and provides a firming effect, responding to the first signs of visible skin ageing. Hydrolysed wheat flour, rich in arabinoxylo-oligosaccharides, activates as needed to brighten and help reduce the appearance of dark spots. Oligosaccharides from hydrolysed beta glucan respond to dehydration signals, helping to maintain optimal skin moisture. www.dermalogica.co.uk

TREATMENT FOCUS

Germaine de Capuccini Timexpert Radiance C+ Illuminating Facial Developed to treat stressed, dull skin and combat dark spots and pigmentation, Germaine de Capuccini has introduced the Timexpert Radiance C+ Illuminating Facial. Pure encapsulated vitamin C, boosted by vitamin E and ferulic acid, works to even skin tone, restoring skin radiance and glow. The 60-minute treatment commences with a welcoming, warm Pinda ritual and mindful aromatic breathing. The facial then incorporates a massage ball to warm and activate the skin, applied through circular and linear movements to work on the stress relief points of the face. Synergyage Aox System Ferulic Acid, Timexpert C+ Pure Vitamin C Antioxidant Facial Concentrate and Energising Facial Oleo Serum with Vitamin C are incorporated into these steps before Timexpert Radiance C+ Illuminating Anti Fatigue Mask with Vitamin C is applied to finish. www.germaine-de-capuccini.co.uk

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Supply Menu New & Demand products On & treatments the Menu

Vital skin nutrients ESPA has boosted its Active Nutrients collection with the launch of three new targeted skincare products. Isotonic Hydration Mask helps to restore tired, lifeless looking skin and is formulated with spirulina extract, guarana and vital minerals to deeply hydrate skin, restoring a dewy freshness and boosting radiance. Fruit Water Cleansing Gel combines bergamot and grapefruit waters with pineapple and cucumber extract to gently cleanse, remove makeup and refresh skin without feeling tight. Skin Nutrient Mist features carrot and turmeric oil and pearl algae to nourish, nurture and provide instant luminosity. ESPA’s Vital Nutrients Complex, omegas, vitamins, minerals and electrolytes help to boost hydration on-the-go and reduces pore size. www.espaskincare.com

Firm and tone in a flash 111SKIN has reformulated its popular Celestial Black Diamond Neck & Décolletage Serum to offer users a more youthful-looking apppearance. Inspired by brand founder Dr Yannis’s Y-Lift Surgery – a cosmetic procedure that lifts the face, jawline and neck – this specialty serum works to diminish the visible signs of ageing, including pigmentation, laxity and transdermal water loss. The serum blends a high concentration of actives, including peptide complex, which stimulates collagen production to lift, firm and tone. Lactic acid smooths textured skin to support the barrier function and reduce skin discolouration. A moisture complex uses humectants and polysaccharides to draw water to the dermal layer, binding it in the upper dermis to hydrate the skin. 111SKIN’s signature complex NAC Y2 neutralises free-radicals, brightening the skin and leaving it stronger, smoother and more youthful looking. www.111skin.co.uk

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Supply & Demand On the Menu

Dark spot correction Designed to help reduce the appearance of dark spots and hyperpigmentation, Murad’s Rapid Dark Spot Correcting Serum is a hydroquinone-free intensive serum that promotes surface cell turnover for more even, brighter skin. Formulated to work on a wide range of skin tones and types, including oily, dry and combination, the formula contains a mix of antioxidants and soothing ingredients that help to diminish the appearance of pigmentation caused by inflammation. Patented resorcinol technology exclusive to Murad reduces the intensity of the appearance of dark spots and uneven tone. Tranexamic acid helps soothe, brighten and revive the skin while glycolic acid exfoliates to help remove dullness, improve texture and clear away dull cells for better penetration. www.murad.co.uk

Perfect treatment partner Developed to support retail sales to massage clients, Elemis has launched a new exclusive body collection called Recharge & Refresh Body. Featuring two hero products from the brand’s Body Performance range, the pairing aims to support and maintain the benefits of therapeutic massage in the spa. Aching Muscle Super Soak warms, recharges and energises the body and mind. The blend combines birch, juniper, clove, Alpine lavender, wild thyme and chamomile to soothe overworked, tired and aching muscles. Instant Refreshing Gel is an instant revitaliser that refreshes and revives, combining the soothing benefits of arnica, birch and witch hazel with the cooling powers of camphor and menthol to relieve aches, pains and muscle tension in the shoulders, legs, neck, temples and forehead. www.elemis.com

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Supply & Demand On the Menu

Soothing and relaxing salts ishga has launched Invigorating Bath Salts, a relaxing and revitalising way to create an at-home spa experience in an instant. Containing a blend of rejuvenating pure, white, crunchy sea salt flakes, the bath salts feature 60 naturally occurring trace elements to soothe aches, pains and tired limbs. Sea salt also works to detoxify the body and restore the skin’s natural pH balance. ishga’s signature blend of essential oils includes lemongrass, which contains skin-healing properties to effectively cleanse and care for all skin types. Rose Geranium is fragrant and anti-inflammatory, lavender is calming and relaxing, and juniper berry is anti-rheumatic, astringent, detoxing and antiseptic. Further enhancing the brand’s spa-at-home retail line, the salts are ideal for a relaxing soak anytime of the day and offer a post-workout solution for stiff, sore muscles. www.ishga.com

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Supply & Demand On the Menu

Two become one Biologique Recherche has combined the benefits of two of its slimming creams – Crème Anti-C and Crème Amincissante Oxygénante MC110 – into one product. Liposculpt AC features a unique combination of lipolytic and draining active ingredients to help refine the figure, reduce the appearance of cellulite and promote firmer skin. Vectorised caffeine triggers microcirculation to drain and detoxify, while artichoke and leven complex prevent the formation of adipocytes and reduce adipose tissue. Canadian red seaweed works with corallina seaweed extract to help drain and reduce the ‘orange peel’ effect, while a resculpting biotechnological complex and Sahel desert microalgae promote detoxification to sculpt, define, firm and tone the skin. Apply in the morning and evening onto areas including the stomach, waist, buttocks, thighs and arms, using upward movements. www.biologique-recherche.com

Awaken and invigorate Developed to revive and refresh dry skin, Elemental Herbology has introduced Zest Sugar Body Polish, which is enriched with a nourishing blend of superfood plant oils to maintain skin health and reveal brighter, smoother skin. Hemp seed oil calms inflammation and strengthens the skin barrier while chia seed oil – rich in fatty acids, vitamin B3 and zinc – maintains moisture levels to give the skin a healthy glow. Sea buckthorn oil protects the skin against environmental aggressors, pollution and free-radical damage, and the uplifting essential oils of sweet orange, rosemary and marjoram energise the body and ease stress and anxiety. The body polish will be incorporated into a new Elemental Herbology Fire Energiser Body Scrub treatment, in which the whole body is exfoliated with the Zest Sugar Body Polish during a 45-minute experience to smooth, refine and revitalise skin, leaving it smooth and supple. To conclude, the nourishing Lemongrass & Nutmeg Body Cream will seal in moisture to leave the skin nourished and deeply hydrated. www.elementalherbology.com

European Spa selects the best professional product launches for spas. Contact mark.smith@spapublishing.com

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A brand with strong added value The values of a Family Business Harmony with Nature Products made in France * An ability to innovate Quality standard (ohsas 18001) International presence

Sothys, the most beautiful setting for a spa. Choosing Sothys, one of the original brands from the world of beauty institutes and spas, means choosing impeccable technology combined with an outstanding experience for the senses. www.sothys.com

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Supply & Demand Mii promotion

STAND OUT FROM THE CROWD

Something new and exciting for spas has been unveiled by Gerrard International. Susan Gerrard tells European Spa about the launch of Mii Stand Out Manicures and Pedicures

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Supply & Demand Mii promotion

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ritish beauty entrepreneur Susan Gerrard is recognised as a leading authority on natural nailcare. Since establishing her family business, Gerrard International, in 1992, she has built an enviable leadership position as a spa and salon supplier, offering leading professional beauty brands and training, including Mii Cosmetics, Jessica and BeautyLab. The company’s vision today remains as it has always been: to elevate every aspect of delivery when it comes to spa manicures, pedicures, makeup and training. This has led to selection as a key supplier for leading spas, including Champneys, Handpicked Hotels, Marriot International and Q Hotels, among a growing network of other notable spas and salons in 24 countries worldwide. Over the years, Susan’s uncompromising vision to deliver the highest standards in professional beauty, has grown her team’s reputation for product innovation, retailing expertise and training excellence. We find out how she used her time during the pandemic to fine-tune her latest spa creation, an exceptional range of Mii Stand Out Manicures and Pedicures, set to revolutionise spa care for hands and feet.

Every Mii product promises a ‘gold standard’ to deliver healthy, natural nails

“I’ve been motivated and inspired by so many people in our industry.”

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Susan Gerrard Founder, Gerrard International


Supply & Demand Mii promotion Tell us about Mii’s comprehensive menu of spa services. Our experienced team of beauty qualified area managers and educators fully understand the needs of the industry and spa businesses. It is our mission to support them to succeed. For three decades we have trained thousands of beauty professionals, leading us to establish The Susan Gerrard Beauty Academy, a HABIA Centre of Excellence. We offer a wide range of both face-to-face and virtual training opportunities from our Hertfordshire headquarters and selected venues nationwide. What inspired you to create Mii Stand Out Manicures and Pedicures? Throughout my career, I’ve been motivated and inspired by so many people in our industry, and beauty, fashion and colour are part of our makeup. Ten years ago we launched our own brand, Mii Cosmetics, now the brand partner of choice for makeup, tanning and brows in over 1,500 UK salons and spas, and distributed in 24 countries. It’s been a life-long dream to use my knowledge, experience and passion for colour to create the best nailcare range possible and the new manicure and pedicure range from Mii delivers stand-out results. How do Mii products enhance spa menus and the guest experience? Mii formulas are blended using the most efficacious ingredients to nurture nails and produce outstanding results. Nourishing manicure products with our calming signature fragrance of bergamot, Earl Grey and cucumber, and restorative pedicure products with an uplifting signature fragrance of lemon and green tea will envelope the treatment area, offering your clients a sensorial journey. Our long-lasting, fast-drying colours, super-glossy top coats and statement Right: A stong sense of fashion and colour have been integral to the success of Gerrard International

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Supply & Demand Mii promotion gel polish collections will deliver stand-out manicures and pedicures. Meeting the demands of modern life, every formula promises a professional ‘gold standard’ to deliver healthy, natural nails, offering a preparation and a colour for every individual and every occasion. How is the new range suited to spas? Our prescriptive treatments nurture nails, cuticles and the skin to deliver outstanding results. Our Statement Gel bottles are each designed with an insta-colour reference label to showcase a wall of colour and to make it even easier for clients to choose Left: Mii formulas are blended to nurture nails and deliver outstanding results

from our stunning nail displays. Vegan and not tested on animals, we created a range to be the go-to for those who want the very best from their treatments. The formulas are expertly blended with a multitude of high-quality active, sustainable ingredients, as well as being ethically sourced and free from formaldehyde, dibutyl phthalate, toluene, camphor, formaldehyde resin, azo dye, ethyl tosylamide, TEA, MEA and DEA. If you are interested in distributing Mii, or wish to become a UK stockist offering Mii in your spa or salon, email info@gerrardinternational.com For all training opportunities contact academy@gerrardinternational.com www.miicosmetics.com

Mii’s new range for spas nC  olour

Confidence Nail Polish offering Mii’s unique Vita-Care complex and imbuing each nail with a healthy dose of vitamins

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Gel Polish, which is self-levelling and infused with a super fruit formula and Vitamin E to care for the natural nail

n Prescriptive

basecoats to cater for different nail types

n  F  ast-drying

top coats boasting an exclusive dual-acting polymer system that provides unbeatable mirror shine with a gel-like finish

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Deeply conditioning hand and foot creams and sprays

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Cuticle treatments and hand serums that provide ultimate care

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Peel treatment and Heel Repair Cream providing a unique way to ensure the perfect pedicure

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Thought Leadership Tracey Stapleton, The Spa PR Company

Five ways to maintain spa demand into 2022

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Tracey Stapleton EXPERT CONTRIBUTOR

he reopening of the spa industry post-pandemic has seen demand for its services soar with many operators experiencing an unprecedented number of enquiries and bookings. Despite the ongoing challenges of social distancing and staffing, this renewed interest in the role that spas have to play in our lives is one that businesses should nurture. The rest of this year is looking better than we ever anticipated but we still have time to make up for, so it’s important to capitalise on the current demand and translate that into longer term success. Here are five ways you can do this:

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Celebrate Christmas in summer

After a decade and a half in consumer public relations, 16 years ago Tracey Stapleton began to specialise in spa and wellbeing. Now managing director of The Spa PR Company, she offers a targeted range of PR and marketing services to spa and hotel operators as well as beauty and wellbeing product brands and services. www.thespaprcompany.com

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July is traditionally the month when brands introduce their Christmas products to the media and with the festive season being a top seller for spa gift vouchers, there’s every reason you should make these available early too. With so many families missing out on time with loved ones in 2020, this year’s festive season should be one that brings us together again. Choose a theme, such as A Christmas Carol, a pantomime story or a winter wonderland, and look for brands or local businesses you can collaborate with to make it more memorable. Why not support a good cause by making a charitable donation for every bauble bought by your customers?

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Keep things innovative and fresh People are naturally drawn to something new and exciting that they can’t experience elsewhere, so plan to refresh your offering as soon as the summer rush ends. This doesn’t have

to be a huge investment such as a new build, it simply requires some research and creativity. Many supplier brands are happy to work with spas on a pop-up for a limited period and can create a beautiful client offering that is relevant to the season. This is also a fantastic way for you to test the success of a product or range with your clients. In autumn and winter people will be looking to boost their immune systems and ease body stress and aches, so this would be a great time to trial new www.europeanspamagazine.com


Thought Leadership Tracey Stapleton, The Spa PR Company

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Embrace the power of imagery

According to Trip Advisor, travellers are 150% more engaged with listings that have more than 20 photos compared to properties that share only a few images, so when the sun is shining or your spa is sparkling, book new photography that you can use to promote Summer 2022. What you are looking for are high-quality images that pack an emotional punch. Not only are these ideal for your website and social channels, but they attract the best results from other media too.

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Make your clients an offer they can’t refuse

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CBD brands such as KLORIS, or a hot stone massage tool from a supplier like Sensory Retreats.

Collaborate for success

There is strength in numbers so look to partner with other businesses in your area. Maybe there’s an art exhibition or theatre show that’s taking place? You could create a package that includes tickets and a special themed menu or drink in your restaurant or bar. Many city-based hotel spas do this very successfully and there is no reason www.europeanspamagazine.com

why the same kind of arrangement can’t work in more rural areas. Alternatively, is there a project or initiative that can help you tell more of your own brand’s story? For example, to promote the UK’s first eco-spa, Titanic Spa in West Yorkshire, we created a ‘Spa for our planet’ campaign, which included partnering with the animal charity, Born Free. This supports the conservation of wildlife and the building of a better future for our planet through fundraising packages and activities.

Take heed from the popular holiday companies and make unbeatable offers to guests who book in advance or for longer periods. Perhaps introduce a limited-edition spa membership programme for the winter months that entitles guests to a set number of visits during off-peak times. This would appeal to young retirees or people who like to meet regularly with a friend or two, thereby expanding your day spa market both demographically and also regionally. For your regular clients, give them first choice of dates for popular periods and see how this not only turns into bookings but also a flow of positive word-of-mouth. These are just some of the practical steps you can use to boost your spa business beyond the summer peak. Whatever you decide to do, simply looking ahead and putting plans in place will take you one step nearer to your goals. Little by little, incredible things can be achieved! www.thespaprcompany.com

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Thought Leadership The Big Debate

THE BIG

DEBATE

How do we solve the recruitment crisis? European Spa invites four industry experts to provide advice for successful and future-proof team building

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RE P O RT BY M ARK SM I T H

he recruitment and retention of staff has become an increasingly urgent issue for hospitality businesses due to the effects of the global coronavirus pandemic, with some 355,000 people having left the industry since March 2020, representing about a tenth of the workforce, according to the UK’s Office for National Statistics. The spa and wellness sector has suffered significantly as part of this shift with many therapists still on furlough and those coming off government support often re-evaluating their position and deciding to go freelance or leaving the industry entirely. There is also a reluctance to switch roles due to continuing uncertainty in the market. “Recruitment within the wellness sector is experiencing major issues along with hospitality shortages across the UK,” says Angela Smith, managing director of La Source International. “There has never been a lower point that I have been aware of in 18 years of speciality recruitment for this sector.” Brexit has also impacted on the number of trained EU therapists working in the UK. Applications for work visas are reported to be taking six to eight weeks to process and skills-based immigration laws make it more complex to employ EU workers who are classified as ‘unskilled’. “There is a real skills gap in the industry,” says Lorraine Jackson, a recruitment executive at Red Careers. “Therapists are moving into more facial and aesthetic roles, which are less physically demanding and offer better hours and increased pay opportunities.” Compounding the issue is an apparent disparity in remuneration with La Source International currently advertising spa therapist positions at a salaries ranging between £20,000-£33,000 per year. However, competition to attract skilled therapists is fierce as demand for spa and wellness increases and the industry needs to recruit and retain talent more than ever before. Our guest experts share their advice on how to strengthen and build your spa team.

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Thought Leadership The Big Debate

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Thought Leadership The Big Debate

Back to basics for skills training Kathryn Dowthwaite-Blay, founder and director of the Spa Education Academy, outlines how to deal with the skills gap at management level

Kathryn DowthwaiteBlay is the founder of Spa Education Academy, which provides degree-level spa management qualifications online. She has spent 22 years working internationally in spas, academia and managing spa degree programmes. Her work has been published in magazines and academic books, and she is an active judge and speaker at spa conferences in the UK and the Middle East.

Future-proofing career paths We need to stop thinking about spa manager training as being a separate entity and recognise that every industry needs to upskill its managers and keep up to date with research and trends in business, management and leadership. Coaching, mentoring, employee wellbeing, culture and diversity are hot topics at the moment. We need to constantly adapt our skill sets to future-proof our careers. Nurturing your staff helps to build a solid reputation for “Being able to measure your business in the marketplace, which is the results of any training especially important now because there are and development makes more vacancies than there are staff. When you it easier to evidence and are trying to attract new talent and retain your current team, candidates really do look beyond justify training budget proposals and strategies.” their wages to see the other benefits of joining a business. www.spaeducationacademy.com 74

Image courtesy of Dermalogica

Kathryn Dowthwaite-Blay Founder, Spa Education Academy

Image courtesy of Champneys

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here is a real skills gap in the spa industry: we have talented, enthusiastic people who have successfully worked their way up the career ladder, but often without acquiring some of the basic tools to conduct their job. Despite their hard work, they often lack leadership skills and the confidence to effectively carry out day-to-day tasks, such as leading meetings and training. Most concerning is that many lack basic finance skills, such as dealing with costs and budgets, return on investment, working capital, pricing strategies and P&L. Investing in education and training should always be a priority in order to arm your spa team with knowledge, skills and confidence. If more of our senior leaders were advocates for education, we would see a positive shift where this becomes valued. Return on investment (ROI ) for education is hugely underestimated within the spa and wellness industry, so being able to measure the results of any training and development makes it easier to evidence and justify training budget proposals and strategies. Often sales training ROI is recognised, but many struggle to measure the impact of developing staff in other areas; for example, quality management or leadership often don’t come as high up in a spa’s training plan. Measurement tools, such as data on customer service satisfaction, surveys for quality management and analysing data on the retention of staff, recruitment, retraining costs and performance can justify investment in leadership training.

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Thought Leadership The Big Debate

Investing in people to boost profit Kathryn Moore, founder of Spa Connectors, discusses how to attract and retain talented staff in the current recruitment climate

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Image courtesy of Dusit International

ecruitment and retention in the spa industry is changing fast and if spas want to attract the best candidates they need to switch up a gear to stand head and shoulders above the competition. When trying to attract talented team members to your spa it’s important to remember they aren’t just looking for remuneration packages and benefits. People want career progression and this needs to be addressed. Implementing individual development plans or having a conversation about their career trajectory should be routine. By being open and transparent with our spa leaders, keeping an open-door policy and providing training plans, we can create environments where our people know they are going to learn and be inspired. The core skills that stand out today are a ‘can-do’ attitude and a willingness to learn. People who studied additional subjects during lockdown are now reaping the benefits by bringing added management, social media or finance skills to the table. With the industry heading further into the realm of wellness it’s so important that a candidate, whether a therapist or a manager, is multiskilled and well versed in a range of topics.

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Kathryn Moore Founder and managing director, Spa Connectors During the pandemic Kathryn Moore started up the Hall of Wellness Awards to recognise excellence in the wellness industry. Currently based in Dubai, she has worked in the spa industry for over 20 years as a consultant, spa manager and director in roles based in Australia and Asia. She is now founder and managing director of Spa Connectors.

The recruitment conundrum We are in a strange predicament right now as there is an abundance of experienced talent out of work due to the pandemic. Hotels and standalone operators need staff as travel, albeit mostly domestic, increases, but many seem to be reluctant to pay full salaries even though revenue is returning to normal. Pay grades are dropping around the world as employers are deciding not to keep in line with pre-Covid levels, but wellness retreats and staycations are increasing. So why not pay the staff who deliver these fairly? Digital platforms are gaining traction as the first point of connection with prospective employees. We get the majority of our leads for both clients and candidates through social media. Our WhatsApp Business account is a great way “Hotels and standalone to sort and place people, allowing us to quickly assess a candidate’s viability, and it operators need staff receives up to 200 CVs a day. as travel, albeit mostly The demand for spa and wellness is domestic, increases, but evident and we need people to fulfil these many seem to be reluctant services, so without some investment in people, how will we progress? to pay full salaries.” www.spaconnectors.com

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Thought Leadership The Big Debate

Focusing on team progression Kent Richards, global corporate spa director for Six Senses Spas, highlights the importance of career progression and explains how to nurture talent

Kent Richards has been operations director at Six Senses for seven years and heads a team of spa professionals responsible for all day-to-day operations and performance indicators. Prior to this role he was an area director for the brand and he brings a wealth of experience in spa and fitness.

Planning for the future At Six Senses Spas we see the growth and development of our teams as essential because we need our hosts to grow in order to support our aggressive expansion programme. Every position needs a succession plan to allow us to promote people as much as possible within the organisation. In 2021, Six Senses Spas will open five new facilities in Brazil, Spain, Turkey, India and Israel, so this makes development planning essential. We need to inspire each member of our team every single day, ensuring they have a clear career path to shine. We must ensure our teams stay focused on their goals, each performing at their peak, enabling everyone to be ready when their next step becomes available. A recommended career progression plan would include personalised goal setting, an analysis of strengths and interests and then preparation of an individual development plan with short, medium and longer timeline reflections. Follow this with training, study and experience to prepare for their progression. Offer the opportunity for “We need to inspire each temporary assignments and exposure, which, if successful leads to promotion. member of our team We have seen our hosts climbing from every single day, ensuring reception to management; attendants to they have a clear career therapists; and managers to corporate positions path to shine.” in operations, openings and projects. www.sixsenses.com

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Image courtesy of Dusit International

Kent Richards Corporate operations director, Six Senses Spas, Global

Image courtesy of SHA Wellness, Spain

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pa evolution happens before our eyes and with each step the career opportunities improve. It seems to be one of the fastest developing industries and within my lifetime so far I have seen the word ‘spa’ change in meaning several times. In the days when beauty parlours and salons first started changing their description to spas, people made their careers either owning, managing or working in small-to-medium sized facilities. Today we see spas of all sizes attracting ambitious people of all ages and from many varied backgrounds. However, careers in spa are sometimes seen as less than flattering and in some places it is something of a secret, underground career. This is wrong though. As spa, wellness, health and fitness continue to merge, the range of careers on offer includes sales, treatments, medical options, western and other practices, training and education, finance, marketing, legal, science, leadership, design, retail, management and more.

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Thought Leadership The Big Debate

Dealing with the staffing crisis Dave Courteen, managing director of Mosaic Spa & Health Clubs, explains the causes of and solutions to recruitment issues in the UK spa sector

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Image courtesy of Whittlebury Park Spa & Health Club

here are several factors that have contributed to the shortage of staff in the spa and wellness industry. In the UK, the effect of three lockdowns has had a huge impact. Some of the therapists across our 18 spas have said that experiencing furlough for a third time was too unsettling for them and they decided to stay in the temporary jobs they had secured. I think we underestimate the emotional toll of Covid-19 on younger team members. They are the last to get the vaccine and are, by the nature of the job, working in close proximity to clients. A lot of students coming out of college with therapist qualifications don’t even intend to work in the industry. They chose the course because they have to stay in education until they are 18. So this means the number of available graduate therapists is lower. The overall problem has been made worse as a number of our European therapists went back to their families prior to lockdown and either don’t want to come back or are finding it difficult to do so due to complications from Covid-19 restrictions or the effects of Brexit.

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Dave Courteen Managing director, Mosaic Spa & Health Clubs Passionate about developing people to deliver excellent customer service, Dave Courteen is an entrepreneur with over 30 years’ experience in the hospitality industry. Operating 21 health clubs and 18 day spas in hotels on a contract management basis under the Mosaic Spa & Health Club umbrella, he also owns three standalone health club and day spas in the UK.

The value of therapists We must work as an industry to communicate its value to prospective employees. Some hotel operators often leave the spa alone as it is seen as almost a separate entity to the overall hotel offering, but we need to ensure that spa teams feel valued as a core part of the wider hospitality setup. An often-quoted reason for therapists leaving the industry is the pressure of back-to-back massages, so it’s important to communicate all aspects of the role. Colleges and beauty schools have a role to play in helping people to understand the physical aspects of the job. In my experience, if therapists have fun at work, feel they are listened to and are valued by their boss, they don’t have an issue with the physical challenges. “We must work as an We also need to be clear – therapists are employed to give massages. However, with industry to communicate its changes in the way spas operate, we now value. We need to ensure allow guests to choose their treatments on that spa and spa teams feel the day, enabling therapists to sell other valued as a core part of the treatments like facials. This means they don’t have to do as many massages as previously wider hospitality team.” expected. www.mosaicgroup.co.uk

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Thought Leadership Sonal Uberoi

Wellness is the new luxury European Spa meets Sonal Uberoi to discuss her new book, The Wellness Asset, designed to help hotels and resorts maximise their spa and wellness revenue

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s a respected wellness expert and founder of boutique consultancy Spa Balance, Sonal Uberoi has worked with hotels across Europe, the Middle East and Asia Pacific to help them to tap into the full potential of their wellness offering. Having honed her business and financial acumen while working in London for global investment firm Goldman Sachs, Sonal’s work with major hotels focuses on attracting a more discerning guest and retaining the highest quality team while increasing profitability. Her recently published book, The Wellness Asset, is well timed to help businesses progress following the difficulties of the last 18 months. European Spa asks for her thoughts on how to maximise a wellness offering. 78

What inspired you to write The Wellness Asset?

As we emerge from the pandemic, we have the opportunity to take wellness and hospitality to another level. I wanted to show hoteliers, even the most sceptical ones, that incorporating wellness services in a meaningful and coherent way can yield substantial dividends.

How can wellness services enhance hotels and resorts?

Business and leisure travellers want landmark experiences that feel can transform their overall wellbeing, even if in a simple way. This can be delivered by making wellness an integral part of the hotel’s asset ecosystem. Done well, wellness can really be a game-changer for your investors, your guests and your team members.

What are the ‘harsh truths’ you feel operators must face now?

Firstly, no matter how great your facilities are, the most important piece of the puzzle is you! Also, there is no one treatment or product that will generate the return you want from your wellness offering. Finally, wellness can only be achieved through the wellbeing of your people – you can’t heal your guests with an ‘unwell’ team.

Where should hoteliers focus to successfully leverage wellness?

Innovative and forward-thinking hoteliers should strive for a clearly defined wellness concept, with a unique, proprietary way of delivering wellness in their hotel. Building a solid asset ecosystem is more important than optimising every square metre. Getting the right expertise is also www.europeanspamagazine.com


Thought Leadership Sonal Uberoi

vital. Finally, investing wisely and maintaining the right facilities means your team stays loyal to their concept and delivering landmark experiences.

What are the factors influencing success in wellness delivery? The influence your customers have in spreading the word about their experience is huge. I call this the ‘S’ number. Each guest has the power to share their experience with their network. If the ‘S’ number, is, for example, 10 or 15, then every guest can influence 10 or 15 more people to visit as well as being more likely to stay again themselves. If your hotel’s ‘S’ number is below one, then you’ll have to spend money on advertising and marketing to make up the difference.

How can spas achieve a positive ‘S’ number? What makes your guests want to happily share is when the experience is truly special and transforms them or something in their lives.

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Your wellness offering allows you to go the extra mile and deliver more than the landmark experiences. It allows you to actively participate in your guests’ wellbeing transformation.

Tell us more about your ‘Essence’ model for profitability.

‘Essence’ is a unique methodology I’ve created and honed over years of working with some of the best hotel wellness projects in the world. When I work with clients, I take them through the seven key stages of the ‘Essence’ model and show them how to create wellness offerings that add value to their hotel’s ecosystem without breaking budget or building facilities that become outdated before recouping investment. The ‘Essence’ model is a fast track to profitability. It is a stepby-step process that shows hoteliers how to build a successful wellness offering; from a rough idea to a profit-generating wellness asset. www.spa-balance.com

FIVE TIPS FOR DELIVERING WELLNESS HOSPITALITY Sonal Uberoi’s advice on how best to realise your wellness asset 1 G  o back to basics Get to know your guests and their wellness needs and goals. 2 R  evisit your wellness concept Make sure it fulfills the aspirations of your guests. 3 Set your team and yourself up for success Take the time to develop effective strategies. 4. Tune and re-tune You’re not going to get it right first time so you’ll need to constantly fine tune your concept and operations. 5. Go the extra mile Strive to deliver the wellbeing transformation your wellness guests are searching for. The Wellness Asset is available to buy now from Amazon, all good bookshops and direct from www.spa-balance.com

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Supply & Demand Spa Specifier

SpaSpecifier SHOWCASING ST YLISH EQUIPMENT AND LEADING-EDGE TECHNOLOGY

S PA G A R D E N S U M M E R S P E C I A L

YouForest

Myrtha Wellness New from leading Italian hydrothermal specialist Myrtha Wellness, YouForest is an innovative way to provide outdoor wellness experiences including saunas, steam baths and relaxation areas. Modular and expandable, YouForest 1.0 (right) is a Finnish sauna with a panoramic front window, an external shower, LED lighting and a natural wood finish that gives off a dry heat from 90-100°C. Finished in either wood or ‘fossil’ black tones, YouForest 2.0 (above) has a central entrance area from where guests can access both a Finnish sauna and a Myrtha steam bath. Completing the collection, YouForest 3.0 comprises a sauna on one side and a relaxation area with ergonomic loungers on the other, including radiant panels in black glass. Suitable for use in all weather types, including snow, all three YouForest configurations are prefabricated and easy to install. www.myrthawellness.com

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Supply & Demand Spa Specifier

Fusion and Zen Active

Lisa Swing

Designed by Marc Sadler, the Fusion and Zen Active spa series from hydrotherapy expert Treesse provide elegant, minimalist bathing options that are suitable for use indoors or outdoors. Featuring a patented, hidden system of whirlpool jets, Zen Active (above) provides five or six seats and its rectangular lines are highlighted by an overflow effect with chromotherapy mood lighting on both the perimeter and the rim of the tub. Also featuring the ‘ghost’ whirlpool system and an overflow effect, Fusion comes in oval, rectangular and round versions with chromotherapy mood lighting emanating from the perimeter of the tub. www.gruppotres.it

The new Lisa Swing is the result of a collaboration between art director and co-owner of S•CAB Luisa Battaglia and architect Marcello Ziliani. The suspended seat for adults is available for customised hooking or with a dedicated, self-supporting structure and features a galvanised and powder-coated tubular steel frame. With the seat and backrest made from woven nautical rope, the swing chair is available in four colourways: anthracite frame with mint nautical rope (pictured); mustard frame with silver nautical rope; terracotta frame with orange nautical rope; and aviation blue frame with orange nautical rope. www.scabdesign.com

Treesse

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S•CAB

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Supply & Demand Spa Specifier

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MOLO XL Kettal

The modular design and weather-proof construction of Kettal’s MOLO XL makes it easily adaptable to any outdoor space. Designed by Rodolfo Dordoni, each section can be reorganised to create any number of configurations and a 60-degree corner module even allows for the creation of attractive curves. With a minimalist aesthetic the intentionally oversized pieces emphasise their various combinations of fabrics, colours and details, including optional edged cushions for the seats and backrests. Described by Dordoni as “a place for relaxation and reconnection”, MOLO XL is available with legs made from a choice of teak or concrete, or elevated on a low aluminium base. www.kettal.com

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Supply & Demand Spa Specifier

Bellaria Lemi

The Bellaria outdoor spa bed from industry equipment specialist Lemi has been created for therapists to safely perform wellness treatments in outdoor environments. Equipped with a seamless, waterproof mattress that can withstand external agents such as water and direct sunlight, Bellaria features three electric motors for height, backrest and leg adjustment. Featuring a horseshoe-shaped headrest, the bed has a solid waterproof base that is entirely enclosed, as well as an AUT function, which automatically returns the bed from any adjustment to a ‘zero’ position that is flat and at minimum height. “For many spas and hotels, having an outdoor space is an element that creates value,” says Matteo Brusaferri, general manager at Lemi. “When immersed in the external environment, the massage experience is even more intensely relaxing as it creates a unique connection between body, mind and nature.” www.lemigroup.it

Outdoor fabrics Warner House

Established in 1870, Warner Fabrics has a long history as one of the greatest names in British textiles. Now reborn as Warner House, the company has drawn inspiration from its rich heritage to create a contemporary lifestyle collection of outdoor fabrics and cushions. Showcasing statement prints with bold stripes and classic blocks of colour, the brand’s outdoor range has 25 different designs available in a wide palette that are ideal for chairs, loungers, sofas and cushions. The high-performance yarns feature a touch of natural linen to create an indoor-outdoor fabric that is rich in colour and texture as well as being highly durable. www.warner-house.com

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S PA G A R D E N S U M M E R S P E C I A L

Nido Outdoor Cabin and Gondola Sauna Küng Wellness

Swiss-based thermal specialist Küng Sauna offers two striking outdoor sauna options in the form of its Nido Outdoor Cabin and Gondola Sauna Suitable for siting almost anywhere in the spa environment – next to a pool, on a roof terrace or in the middle of a spa garden – the eye-catching Nido Outdoor Cabin (above) is designed with large, panoramic windows to offer uninterrupted views of its surroundings. Available in two sizes, it is delivered in one piece and therefore minimal set-up is required. The modular sauna can be extended with the addition of an anteroom offering a wardrobe or shower, while a further ‘open’ variant enables guests to be fully immersed in nature. A great example of sustainability in practice, the brand’s Gondola saunas (left) are designed by Tarantik & Egger from upcycled, disused Swiss ski gondolas to create unique heat experiences. The saunas are weatherproof, mobile and offer 360° panoramic views. With interiors crafted from aspen or alder, the Gondolas also feature LED lighting, a bluetooth module and a remote control function. www.kuengsauna.ch

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Supply & Demand Spa Specifier

FAZ daybed Vondom

New to Vondom’s collection of exterior furniture is the elegant FAZ daybed. Weatherproof and ideal for relaxing and sunbathing, the daybed is equipped with an umbrella sunshade to protect guests from harmful rays. Offering privacy and comfort, an outdoor sound system is also incorporated so that guests can connect their smartphone via Bluetooth. Designed by Ramón Esteve and said to be inspired by the form of crystallised quartz, the FAZ collection is available in a wide variety of colours and also includes sun loungers with auxiliary tables; an armchair; modular sofas; and a coffee table. The daybed is available with nautical or polyester cushions. www.vondom.com

Natural Sound Design Margraf and Architettura Sonora

Italian marble specialist Margraf has created a collection of sound diffusion products in partnership with audio brand Architettura Sonora. Fitting seamlessly within their surroundings, the marble sound design furnishings can enhance both interior and exterior design as well as offering unique sensory and acoustic experiences. Established in 1906, Margraf supplies a wide range of products for the architectural and construction industries. An ideal medium for sound, the marble is created by Margraf in various shapes and sizes, including a cube and a sphere (right). Sound industry pioneer Architettura Sonora was founded in 2009 as a division of B&C Speakers, one of the world’s largest loudspeaker transducer manufacturers. With a mission to take sound experience ‘to a new level’, the company’s innovative design team includes engineers, architects and landscape architects. www.margraf.it | www.architetturasonora.com

Spa Specifier highlights our pick of the best new equipment and furnishings. Contact sarah.todd@spapublishing.com

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Thought Leadership Kirsty MacCormick, The Spa Consultancy

How to retain and grow your team as well as your business

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Kirsty MacCormick EXPERT CONTRIBUTOR

With over 30 years’ experience in the spa and wellness industry, Kirsty MacCormick is the founder of The Spa Consultancy. Her expertise includes development, pre-opening project management and operational set up of a range of spas from commercial hotel and day spas to luxury five-star hotels and wellness destinations. www.thespaconsultancy.com

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t is still very much the case that at some destinations the spa team can be treated as an afterthought and expected to run without synergy or support from hotel management. But these days spa and wellness will attract higher spending leisure guests who stay longer and are more likely to have a greater ancillary spend that will benefit all departments. So the best hotel operations should be encouraged to use their sales and marketing teams to target this demographic and place spa and wellness more prominently in their overall strategy. A proactive approach is crucial. Spa managers need to know their figures, what needs to be achieved and how they are going to deliver. This is not just about achieving your spa budget, but also what benefit you can bring to the overall hotel revenue. Hotel management may find spa operations a bit of a mystery, but if figures and strategies are presented using familiar hotel terms, like REVPAR and occupancy, they will find it easier to understand and the spa will be taken more seriously. Regular meetings with other departments can also bring spa operations closer to the hotel, bridging gaps, solving problems and improving overall communication.

Making spa careers attractive

Even after investing time and energy in their education, spa therapists are required to work unsociable hours and weekends, often with unattractive salary packages. This is starting to make a career in spa unappealing. We are now seeing a high turnover of staff and many more career changes within and outside of the industry.

For example, the average entry level salary for a full-time therapist in the UK is around £20k (v23k) with the potential to increase with experience and training to a head therapist’s salary of £28k. Many would question whether this is sufficient for a job that is physically and sometimes mentally demanding. In some places, therapists are worked at a 100% occupancy to accommodate guest requirements. When not performing treatments they are often asked to fill in elsewhere, such as on reception or delivering refreshments, but this is simply not a sustainable practice. In the last few years, we’ve seen an increase in therapists going freelance to benefit from a higher hourly rate of up to £24 per hour. While the hours may not be guaranteed this allows them more flexibility over when they want to work in order to achieve a better work-life balance. However, employing freelancers can add considerable costs to a spa’s payroll and cause issues within the team with core therapists on full-time contracts sometimes earning half of the freelance hourly rate.

Finding the right balance

Around the world some hotel operators are considering a variety of interesting solutions to this monetary issue. At The Swan Hotel & Spa in Newby Bridge, Cumbria, UK, performance related pay (PRP) will be introduced this summer, with KPIs to be set for each staff member. If their targets are met then a higher hourly rate can be achieved, currently forecast to be around £14 per hour for therapists. Another way to raise earnings is through discretionary service charges, www.europeanspamagazine.com


Thought Leadership Kirsty MacCormick, The Spa Consultancy

Keeping therapists healthy and motivated Above: The Exclusive Collection, which runs leading UK spa destinations Penny Hill Park and South Lodge, has a 125-strong spa team

which in the USA enable some therapists to earn as much as their managers. In the UK, Pennyhill Park in Surrey, part of the Exclusive Collection, which also owns South Lodge in West Sussex, has introduced an optional service charge of 7.5% onto treatment services, which is passed on to staff. When it is clearly communicated to guests that this fee is for their convenience and at their discretion, it can allow a spa to offer a higher compensation package without increasing payroll costs or prices. With the introduction of PRP and a service charge in the UK, a contracted spa therapist who achieves the set KPIs could be earning up to £18 per hour – 44% more than they earn on average now. www.europeanspamagazine.com

Apart from being paid more, spa therapists also want to feel appreciated, respected and satisfied in their work. Here are some tips for retaining your precious team members n Limit the number of massages that each

person must perform a day.

n Get creative with spa packages and

treatment promotions. Maybe include combined facials and massages or promote facials as services that can offer relaxation and stress release.

n Ensure you are onboarding your staff

from day one. Make sure that they feel they are being respected and have all the tools and information they need to do their job well.

n Training is an absolute necessity from

before your staff are put on the rota, including regular updates and refresher courses to maintain treatment and service standards.

n Conduct regular audits and trade tests.

This is not just to check what therapists

are delivering but also show that you actually care about what is being delivered in your treatment rooms. n One-to-one appraisals are essential.

As well as receiving feedback on performance, these are also a chance for staff to explain how they feel and how they would like to progress.

n R  egular team meetings are vital to

share positives as well as address challenges and they are also a great opportunity to celebrate good results and achievements.

n Leverage some of the many benefits

within hotel operations that can be used as team-building initiatives, such as overnight stays, activities, dinners and spa days, not to mention spa products and treatments.

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Spa Spotlight Mountain Spring Spa, Hubertus Mountain Refugio Allgäu, Germany

A refuge in the mountains Following the destruction of its spa in an avalanche in 2019, Hubertus Mountain Refugio Allgäu is now a holistic haven for guests looking to reconnect with nature and themselves

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I N T E RV I E W BY L AU R E N H E AT H -J O N E S

he Hubertus Mountain Refugio Allgäu resort in Bavaria, Germany, is gearing up to reopen following a €15m (£12.9m) renovation project that has added a brand new 2,000sqm spa building. In January 2019, the resort, located more than 1,000m above sea level in the heart of the Allgäu Alps, was hit by a deviated avalanche that destroyed its entire spa area along with other parts of the complex. Since then, the Mountain Spring Spa has been completely rebuilt with striking architecture by Beer, Bembé, Dellinger Architects and interior design by Christa Traubel and AHA 360Grad. With ten treatment rooms, including two couples’ 88

suites, the spa also offers an infrared room, a silence room and a micro-salt room. A host of bathing options are also available, including a brand new natural bathing pond and a Japanese onsen bath. Several heat experiences, including a Finnish sauna and a steam bath, complete the offering. Founded by the Traubel family in the 1950s, the resort aimed to bring tourism to Balderschwang, a German mountain town so remote that, at the time, it was Above from left: A natural salt scrub treatment; the spa’s position at 1,044m above sea level affords stunning and soothing scenic views

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Spa Spotlight Mountain Spring Spa, Hubertus Mountain Refugio Allgäu, Germany

only accessible from Austria. More than 70 years later, Hubertus Mountain Refugio Allgäu, now helmed by Karl and Christa Traubel with their son Marc, remains very much a family affair. General manager Marc Traubel explains how the resort’s spa and wellness offering has risen anew.

Tell us about your new spa and what inspired the signature experiences that it offers.

Hubertus is – and has always been – a refuge for those seeking an escape into nature. Everything we do is inspired by the natural world and a sense of regionality. The power of nature is the driving force behind our HolisticLife concept, which encourages visitors to reconnect with their surroundings. We want our guests to experience valuable time in the mountains far away from the stresses of their everyday lives. The world down there is dominated by frantic stagnation, the world up here is soothing. It has always been like this. With HolisticLife, we encourage guests to prioritise themselves, and give them a space to regain their lost energy and develop new strength. Clients can choose from one of several packages: www.europeanspamagazine.com

“Hubertus is a space for people who are seeking refuge in nature. We want our guests to view it as a place to regenerate – a place where they can do anything and everything but, crucially, they don’t have to.” Marc Traubel General manager, Hubertus Mountain Refugio Allgäu

Above right: Locally sourced timber lines a sunlit yoga room at Hubertus Mountain Refugio Allgäu’s Mountain Spring Spa

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Spa Spotlight Mountain Spring Spa, Hubertus Mountain Refugio Allgäu, Germany

Holistic Roots, Holistic Nature, Holistic Silence, Holistic Beauty, Holistic Change or Holistic Secret, each of which includes targeted treatments, as well as a daily activity programme with hikes and meditation, workshops, cookery lessons and a relaxation programme. Additionally, our unique location 1,044m above sea level in the Allgäu Alps in the heart of Nagelfluhkette Nature Park, is a signature experience in itself. Our goal is for our guests to leave Hubertus revitalised and with their lust for life renewed.

What was the design concept for the spa?

We are conducting a dialogue between tradition and modernity. It was important to us that the building itself would reflect our region and its heritage. We wanted the architecture to be modern yet traditional. Maintaining the regional context and culture was key, as was the use of local materials. The building itself, designed by Beer, Bembé, Dellinger Architects, resembles a butterfly, symbolising our connection to nature, and it was built using locally sourced wood from the Nagelfluhkette Nature Park, emphasising our connection to the region. One of the best things about the new spa is the

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infinity pool on the first floor. Not only does this area offer spectacular views of the mountains, but the pool itself is filled with water from a natural mountain source, as are our Japanese onsen and plunge pools. The bathing offering is completed by a natural bathing pond. We also have an open-air area with panoramic views, as well as 10 treatment rooms, including two for couples and a micro-salt room.

How does the spa reflect the hotel’s brand?

The spa has always been the heart of our resort and our new Mountain Spring Spa is a place where guests can relax, take in their surroundings and get back to their roots. It reflects our attitude towards body, mind and soul and how all three interact with nature. This ethos can be felt in all areas of the guest journey from the spa’s architecture, which incorporates regionally sourced materials, to its graphics, visual language and products. Our new name, Hubertus Mountain Refugio Allgäu, sums it all up. We are literally a place of refuge in the Allgäu mountains. Below: The spa’s interiors combine modern styles with traditional materials and locally sourced timber

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Spa Spotlight Mountain Spring Spa, Hubertus Mountain Refugio Allgäu, Germany

Clockwise from top: The resort’s Adlerhorst Suite Valley offers light-filled relaxation; the spa aims to provide regeneration for its clientele; a guest ventures out into the Bavarian landscape

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Spa Spotlight Mountain Spring Spa, Hubertus Mountain Refugio Allgäu, Germany

Above: The Summit Happiness suite provides panoramic views of the Allgäu mountains

Who is the target market for the spa and how has the guest experience been tailored to them? Hubertus is a space for people who are seeking refuge in nature. Our aim is to help them return to their roots and reconnect with nature while offering a feel-good experience that has a long-lasting effect. We want our guests to view Hubertus as a place to regenerate – a place where they can do anything and everything but, crucially, they don’t have to. This has always been our ethos and hasn’t changed, even though the spa has.

Can you tell us about the challenges posed by the avalanche and the pandemic?

After the avalanche in January 2019, which destroyed the entire spa, we just wanted to look forward. It took a year to plan and develop the new spa. We looked around the Alps to see what other hotels were doing so we could stand out. Simply put, we wanted to be different and offer a new approach to wellness while celebrating our traditions and our region. We began construction in March 2020. In such an uncertain time it was a challenge to invest that kind of money – several million euros – but we had to take that risk so we could develop the company and position ourselves in the market in the long term. When the second lockdown forced the hotel to close at the beginning of November 2020, we dedicated that time to the construction of the spa. We’re looking forward to finally reopening in July 2021. 92

SPA STATISTICS Mountain Spring Spa at Hubertus Mountain Refugio Allgäu +49 8328 9200 www.hotel-hubertus.de Owners: Karl and Walter Traubel General manager: Marc Traubel Director of spa and wellness: Melanie Kleint Total investment: €15m Architect: Beer, Bembé, Dellinger Architects Design and interiors: Christa Traubel and AHA 360Grad Spa team: 15 Spa size: 2,000sqm interior, 2,150sqm exterior Treatment rooms: Eight treatment rooms, two couples’ treatment rooms, an infrared room, a silence room and a micro-salt room Hydrothermal experiences: Finnish sauna, steam bath, herbal sauna and mountain sauna Pools: Natural bathing pond, Japanese onsen, infinity pool, natural plunge pool Equipment suppliers: Ionto-Comed, Dedon, Gharieni, MD Natural Wood & Metal Art, Ikono, AHA 360Grad, Physiotherm, First Class, Cane-Line Product partners: annané, Babor and Team Dr Josef

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Thought Leadership Anne Biging, Healing Hotels of the World

Travelling with purpose European Spa spoke to Healing Hotels of the World CEO and co-founder Anne Biging to find out more about its new healing certification offer

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s guests begin to return to hospitality venues, Healing Hotels of the World has launched a new Healing Certification for its member properties to cater for the growing demand for healing experiences in a credible way. Available to both Resort and Urban Healing Hotels of the World, the new certification aims to give guests added peace of mind that Healing Certified hotels have demonstrated their commitment to high standards of safety and holistic treatment. As well as fulfilling Covid safety measures relevant to their region, hotels will provide a range of holistic lifestyle experiences – from caring for staff to innovative cuisine and spiritual growth opportunities. We spoke to the global hospitality brand’s CEO and co-founder Anne Biging to find out more.

How have you adapted your offer since the pandemic began? The pandemic became a time for Healing Hotels of the World to expand in many new areas. First, we provided a platform for conversations between our member hotels on Zoom. From all over the world they shared new ideas, information and encouragement. This valuable exchange helped everyone on a practical and emotional level. In addition to providing a space to share, we offered our member hotels new perspectives on how to shift their healing programmes and retreats to support guests using travel to heal after the global pandemic. We also staged staff wellbeing workshops to support and motivate team members. There has been a lot 94

“Our new Healing Certification showcases a commitment to healing on both safety and holistic levels.” Anne Biging and Elisabeth Ixmeier, Co-founders, Healing Hotels of the World

of stress and trauma that needs to be healed in all of us, including those who are caring for the guests.

Why did you create the new Healing Certification?

In the wake of Covid-19, healing is in high demand. With borders reopening and travel resuming, people want to feel secure that hotels not only adhere to the strictest safety measures, but can also credibly cater to the growing need for healing experiences.

As we are known for our healing excellence, being under the Healing Hotels of the World umbrella provides instant credibility in a confused market. Healing Hotels of the World Certification is a tool that can be used to effectively communicate a healing advantage. It showcases hotels’ commitment to healing on both safety and holistic levels, and elevates the conversation to focus on how travel experiences in their many forms can be used to help guests heal and restore.

How can spas meet new demand for wellness experiences? Getting to know their guests is now more important than ever. In the past, Above: Euphoria Retreat in Greece is a member of Healing Hotels of the World

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Thought Leadership Anne Biging, Healing Hotels of the World

guests often favoured a ‘quick fix’’ but now travel demands for health and wellbeing experiences have transformed and guests want a deeply rooted purpose in their travel. To address these needs, standard and anonymous offerings do not work anymore. Holistic programmes and treatments, which are customised to an individual’s personal circumstances and goals, are vital in helping further their healing journey. Experiences that go deeply into transformation are the ones with lasting long-term benefits.

What are the biggest wellness opportunities as travel resumes? In the future, healing and wellbeing will be the most important factors in choosing a travel destination. People will also reflect more on why and www.europeanspamagazine.com

This page: OCÉANO Health Spa Hotel in Spain; Germany’s Ayurveda Parkschlösschen

where they travel. This means it is important for hotels to have credible healing and wellbeing offerings that are specialised and personalised. In order to meet guests’ needs, a fully holistic approach must be adopted. Meeting excellence standards, not only for the healing centre but for the whole property, is crucial. Hotels with existing holistic and customised offerings can now use their established knowledge as an advantage in delivering service excellence on all levels.

What are the biggest challenges post-pandemic?

One of the biggest challenges is the insecurity and fear in guests. Although

people are eager to travel again, many uncertainties and concerns exist as a natural consequence of the pandemic. Also, while we are now adjusting to the so-called ‘new normal’, our preferences have changed. People want to feel secure that hotels and spas adhere to the strictest safety measures. They are also looking for places that can also credibly cater to the growing need for a healing experience. Therefore choosing the perfect place to stay has become more important than ever before and Healing Certification is an invaluable way of demonstrating this to prospective guests. To find out more about Healing Hotels of the World and Healing Certification, visit www.healinghotelsoftheworld.com

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Industry Intelligence Wellness news and trends

WellnessMatters EUROPEAN SPA SHINES A LIGHT ON THE LATEST GLOBAL WELLNESS TRENDS AND MODALITIES Ed i te d by M a r k S m i t h

EDITOR’S PICK

Recovery is key as the world awakens to wellness European Spa looks at the role spas can play in providing a space for people looking to reset their health through nutrition, nature healing and finding joy

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lobal wellness destinations have responded rapidly to the challenges of the past year, and as guests now seek to reboot their wellbeing leading spa operators are refocusing their programmes, often tailoring their offering to a more localised audience. “Now more than ever, we need to care for ourselves

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on a deeper emotional level,” explains Diana Stobo, founder of The Retreat Costa Rica. “Our ability to understand our bodies and how they heal and reset is important for our overall health and there are two major components that we identify as ultimate healing: food and nature.” Getting back to nature and connecting with inner

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Industry Intelligence Wellness news and trends

DIana Stobo Founder, The Retreat, Costa Rica

Anne Biging Co-founder, Healing Hotels of the World

Patrizia Bortolin Wellness project manager, Hotel Piedlhof

health and healing is central to a new Feel Alive Again programme at Euphoria Retreat in Greece, which includes dance, Qi Gong, breathwork, vocal exercises, movement and meditation in nature. “I want to help others to adapt and live with the pandemic by providing solutions and ways to lift their spirits, to feel joy again, and learn how to reconnect with themselves and others,” explains the resort’s founder, Marina Efraimoglou. “Resting in nature and being nourished with good food and rejuvenating treatments while having fun is key.” Further validating the therapeutic power of health and healing retreats, Healing Hotels of the World has introduced a new Healing Certification that will enable its associated hotels to demonstrate their commitment to both safety and holistic levels (see interview on p94). The group’s co-founder, Anne Biging, told European Spa: “Healing is in huge demand across the globe as we are all affected physically, emotionally and spiritually by the trauma the world is encountering. People are looking for hotels that can credibly cater to the growing demand for a healing experiences to recover and reset.”

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Marina Efraimoglou Founder, Euphoria Retreat

This page: Euphoria Retreat in Greece has launched its Feel Alive Again programme to help lift guests’ spirits and reconnect with themselves and others

Other leading international wellness destinations have introduced similarly focused programmes, including SHA Wellness in Spain, Park Igls in Austria and Clinique La Prairie in Switzerland, while Germany’s Buchinger Wilhelmi has adapted its fasting programmes to help reboot and reset guest health. “I hope people will choose a retreat now, instead of single treatments, ideally in nature and with an integrated approach,” says Patrizia Bortolin, wellness project manager at Italy’s Dolce Vita Hotel Preidlhof. “Nature is the great guide for our lives and is not to be taken for granted; we must be sensitive enough to benefit from its healing effect. We need to become more self-aware and loving in this phase.” www.euphoriaretreat.com | www.theretreatcostarica.com www.healinghotelsoftheworld.com | www.park-igls.at www.shawellnessclinic.com | www.cliniquelaprairie.com www.buchinger-wilhelmi.com | www.preidlhof.it

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Industry Intelligence Wellness news and trends

COMO Shambhala Retreat: Asian-inspired wellness in the heart of Italy Italy’s first Asian-inspired wellness resort has opened within the walls of the impressive 12th century COMO Castello del Nero in Tuscany, Italy. In a rural setting of over 740 acres, the new COMO Shambhala Retreat offers holistic treatments including signature massages using the estate’s own lavender-infused olive oil, as well as Guinot facials and wellbeing therapies. Guests can also enjoy the nutritionally balanced COMO Shambhala Cuisine, alongside yoga, Pilates and personalised fitness experiences. The new 1,000 sqm wellbeing sanctuary, conceived by Milanese interior designer Paola Navone, features seven treatment rooms, a yoga and Pilates studio, a thermal suite, a 25m heated outdoor swimming pool, two tennis courts and an outdoor fitness area. To cater for children the team has also introduced movement classes partnered with a concise spa treatment menu that includes a Wellness Path for Young Ones, which includes a choice of a 30-minute back massage, a foot massage or a facial, together with a mini manicure and pedicure. www.comohotels.com/en/castellodelnero

Asaya Wellcation series introduces restorative self-discovery experiences Asaya, the wellness concept at Rosewood Hong Kong, has launched a selection of restorative getaway experiences for individuals, couples, families and friends. Asaya Wellcation focuses on personal journeys of self-discovery for each guest and includes ‘Daycation’, a one-day solo programme, as well as ‘Wellcation’, an overnight healthy stay. Longer, group-healing retreats with exclusive use of accommodation and facilities are also part of the offering. Each Asaya Wellcation programme features holistic and results-driven therapies designed to create lasting positive change on physical, mental and emotional levels. Individually tailored to rejuvenate wellbeing, guests can select three wellness classes, including singing bowl therapy, mindfulness meditation, functional insight training, expressive arts, active isolated stretching and sports therapy. Nourishing meals from Asaya Kitchen as well as access to world-class spa facilities and a community of wellness enthusiasts who are passionate about sharing their self-discovery journey aims to help participants gain clarity, develop balance, restore joy and reconnect. www.rosewoodhotels.com/en/hong-kong

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Industry Intelligence Wellness news and trends

Therme Group partners with University of Glasgow to ‘define wellbeing’ Global wellbeing organisation Therme Group has partnered with COGITO, the epistemology research centre at the University of Glasgow, to develop a unified theory of wellbeing. The five-year, jointly funded ‘Dimensions of Wellbeing’ project is said to be the first large-scale, interdisciplinary investigation into the subject. Aiming to develop a multi-dimensional theory of wellbeing based on philosophical and psychological research, it will also explore environmental psychology and wellbeing within the built environment. Stelian Iacob, senior vice-president of Therme Group worldwide and CEO of Therme Group UK, said: “In the past, research into the nature of wellbeing has often been conducted separately in philosophical and psychological fields, but never at the intersection of both. Taking an integrated approach, ‘Dimensions of Wellbeing’ promises cutting-edge results with real life implementation.” The project will inform the customer experience at Therme Group projects around the world, including the forthcoming Therme Manchester, UK (pictured). The results of the study will be made public, helping to inform the leisure and attractions industry, advancing wellbeing globally. www.thermegroup.com | www.gla.ac.uk

Train before you travel with Aman’s Extreme Fitness Membership Developed to support Aman’s Extreme Sports Retreats at its global resorts, The Aman Spa at The Connaught Hotel has introduced a new sports membership enabling guests to train before they travel. Extreme Fitness Membership helps members to prepare physically and mentally for the brand’s rigorous sports retreats, which include extreme mountain sports and rock-climbing at Rosa Alpina in Italy; yoga and trekking at Amanbagh in India; mountain biking at Amanjena in Morocco; and a triathlon retreat at Amanpuri in Thailand. Each property has designed its programme to challenge guests in its natural setting, be that the Alpine mountains, the north African desert or the Tropics. The 12-month Connaught Hotel membership includes an initial consultation with expert trainers as well as a bespoke training plan with personal credits that can be used throughout the year. It provides full access to the hotel’s fitness studio, indoor pool and spa, and members are also able to access onsite specialists, including osteopaths, naturopaths, acupuncturists and TCM specialists, reiki healers and yoga instructors. www.aman.com

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Industry Intelligence Wellness news and trends

Why is therapist wellbeing so important? Beata Aleksandrowicz, author and international expert on massage and healing, explains how to support your therapists to deal with the physical and emotional demands of their role

This page: Spa teams need ongoing support and training to perform to the best of their abilitiy

Why is workplace wellbeing important in spas? Wellness is seen as central to the mission of many spas and therapists are an integral part of their service as active advisors. They need to be educated in how to execute their skills and they need support to avoid burnout.

“We need to create the right work environment – one of kindness and appreciation that inspires and motivates people.” Beata Aleksandrowicz

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How can emotional health be supported? Spa operators need to be actively involved in caring for their team. The unique personal tools that they bring to the role should be acknowledged, including their character, attitude, energy and sense of spirit. These are invaluable assets to be nurtured and respected. A therapist’s wellbeing can dramatically affect a spa’s business performance. Employee satisfaction results in happy, returning clients, which means better revenue, as well as satisfied managers and investors.

How can spa owners nurture team wellbeing in the day-to-day running of their business? Due to the physicality of the role, it’s imperative for your team to understand that their body is their tool. They need to take care of it, which requires discipline in the same way that an athlete would prepare for sport. Lifestyle advice should promote the benefits of meditation, yoga, Pilates and physical activity like swimming or jogging. A good diet is also vital. I always advise therapists to rest and stretch between treatments. It’s possible to reset in ten minutes if you stop, breathe, meditate and avoid social media. Take a deep breath before each client so that you start from ‘zero’. See every person as an individual and start every treatment like it is the first of the day. We also need to create the right work environment – one of kindness and appreciation that inspires and motivates people. Spas should provide a dedicated space where staff can go to unwind. Teach your team to support and help each other. Foster an open environment with daily meetings that are personal and engaging, going beyond KPIs and targets. www.beata.website

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