Spa Specifier Wellness Trends
WellnessTrends
EUROPEAN SPA SPOTLIGHTS THE LATEST GLOBAL WELLNESS MODALITIES AND DEVELOPMENTS Ed i te d by M a r k S m i t h
More than liquid refreshment
EDITOR’S PICK
We explore the growing market for functional and mood-boosting drinks, and how these can improve the guest experience and increase revenue in spas
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unctional beverages are drinks or liquid foods marketed to highlight specific ingredients and their health benefits. They often have mood-boosting qualities due to content ranging from CBD, mushrooms and green tea to adaptogens such as ashwagandha and cordyceps. According to Precedence Research, the global market for functional beverages was worth £110.3 billion
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(€127.8 billion) in 2021 and is projected to increase to around £238.1 billion by 2030, with an annual growth rate of nine per cent from 2022 to 2030. The spectrum of choice within this category for spa and wellness operators is vast, with options including dairy beverages, sports and performance drinks, energy shots, ready-to-drink teas, ‘smart’ drinks, fortified fruit juices, plant milks, CBD infusions and enhanced water.
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