European Spa magazine - Autumn issue 81

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Issue 81 | Autumn 2021

THE BUSINESS MAGAZINE SPA AND The essential resource for spa FOR business andWELLNESS wellnessLEADERS hospitality

DYNAMIC WELLNESS Eight pillars of wellbeing at Angsana Corfu Resort & Spa

FESTIVE RETAIL GUIDE Products and advice to boost your spa’s seasonal revenue


Bamford Wellness Spa, UK expands its holistic offering

THE DIGITAL BOOM Grow your business online with Earth+Sky Collection

EXPECT EVERYTHING HIGH TEC. LOW TOUCH. TOTALLY TAILORED HydraFacial™, the non-invasive, multi-step facial that combines:






HydraFacial’s skin health programme is suitable for all skin types and tones, making it an accessible and inclusive choice for all your spa needs.

ONE MACHINE. INFINITE OPTIONS. To explore how HydraFacial fits within your business, or to arrange a HydraFacial expierience in your spa, please email Anna McCartney or Zoe Graham.

100% LUMINOUS WITH TIMEXPERT RADIANCE C+ The best antioxidant with Pure Vitamin C For the first time, a treatment that multiplies the effectiveness of pure vitamin C by 6*. Our patented HLG nanopolymer deeply nourishes cells and allows a sustained release of active ingredients.

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More youthful and radiant skin Visible reduction of darkspots


Welcome I SS U E 81 | AU T U M N 2021

It’s time to shine


utumn promises extraordinary demand and exciting opportunities for spa teams worldwide. Hands-on treatments are helping guests reconnect with themselves while the easing of travel restrictions is fuelling a sense of liberation and optimism. This season will be a boom time for celebrations, staycations and spa time leading up to and beyond the festive holidays. However, bringing spa teams through this unprecedented period of demand will require mindful management and strong leadership. To help our readers lead well, expert contributors Iain Bell and Kirsty MacCormick offer insight into the impact of ‘wellness partnerships’ (p58) and the growing importance of spa management training (p68). To help boost your seasonal revenue, our glorious guide to Festive Retailing (p38) features the very best in-spa products and insightful retailing tips from a selection of top brand experts. Elsewhere, marketing and PR specialist Tracey Stapleton, shares five ways to supercharge your festive marketing strategy (p36). Honouring the therapeutic power of therapists everywhere, our cover celebrates the newly opened Angsana Corfu Resort & Spa, Banyan Tree Group’s first European property (p50). We also take you behind the scenes of two more ambitious and unique wellness destinations: the serene Bamford Wellness Spa, UK (p22) and the extraordinary Six Senses Ibiza, introduced by wellness pioneer Anna Bjurstam (p72). I hope you take heart from all the positivity and expertise in this edition and we welcome your feedback and news for our Winter edition, which is coming soon!

Sarah Camilleri Founding editor & publisher


Main image: Matild Palace, A Luxury Collection Hotel, Budapest (see p18)


SPAFEST 2021 – CORNWALL, OCTOBER 12-14 To be held at Landal Gwel an Mor resort, Portreath, Cornwall


Keynote speakers addressing people, planet and health


Immersive wellness workshops to nurture the spirit


Meaningful conversations with no sales agenda


Education, inspiration and personal development


Rebuild and re-energise your personal and professional potential


We welcome all spa and wellness professionals to join our growing SpaFest community, focused on people, planet and health. For news updates and priority places for 2022’s event, email:

Meet the team European Spa is the essential magazine for spa business and wellness leaders. Our mission is to support industry growth, innovation and wellbeing

Lauren Heath-Jones

Sarah Camilleri

Mark Smith

Founding editor & publisher

Beauty and wellbeing editor

News editor

A well travelled and influential spa writer, Mark has contributed beauty and wellness news to European Spa for nine years. He also co-hosts our popular Instragram LIVE business interviews and contributes weekly online brand news to Mark is currently training to be a meditation specialist.

A passionate beauty blogger and business journalist, Lauren is the newest member of the European Spa team and now produces content for In this issue, she interviews the leading spa professionals behind recent launches at Angsana Corfu Resort & Spa as well as Six Senses Ibiza.

A magazine editor with more than 30 years’ publishing experience, Sarah founded European Spa in 2007. An influential voice in the spa and wellness industry, she currently serves on the advisory board of the British Beauty Council and also supports the Global Wellness Institute’s Living Well From Within Coalition.

Sarah Todd Contributing editor With more than 20 years’ senior editorial experience in the spa, leisure and hospitality sectors, Sarah has dedicated a decade of her working life to European Spa. As she moves on to a new career as a children’s music therapist, we wish her every success and all the love and luck in the world, and thank her for her contribution.

Thanks to all our contributors and experts... Founding editor & publisher Sarah Camilleri Beauty and wellbeing editor Mark Smith Tracey Stapleton

The Spa PR Company

Kirsty MacCormick

The Spa Consultancy

Iain Bell

Executive Fitness Foundation

Lady Carole Bamford, OBE Bamford Wellness Spa

News editor Lauren Heath-Jones Art director Richard Page Production editor David Fagan

Dharmali Kusumadi Banyan Tree Group

Anna Bjurstam

Six Senses

Thorsten Bichler KLAFS

Laure Bouscharain

Biologique Recherche

Subscriptions manager Angela Sharpe Accounts manager Julie Jones

European Spa is produced by Spa Publishing Ltd Registered in England. Company No. 6293825


Contents I SS U E 81 | AU T U M N 2021


ON THE COVER Banyan Tree Group’s debut European property, Angsana Corfu Resort & Spa offers targeted therapies in glorious Mediterrannean surroundings







An in-depth look at key investments across the global spa industry, includes the upcoming UK debut of Fairmont Windsor Park spa, the launch of Harrods’ redesigned Hair & Beauty Salon and a new marine getaway in the heart of Paris courtesy of Phytomer



As the concept of mindful movement gains momentum across the globe, we look at how spas can incorporate this wide-ranging modality into their wellness programmes



We explore the sublime audio-visual content that makes Earth+Sky Collection a game-changing provider of online wellness programming for spas all over the world


86 10


We talk to Lady Carole Bamford, OBE about the recently expanded spa and how its offering reflects her organic brand’s focus on ‘conscious living’



W e find out how Angsana Corfu Resort & Spa is building on its eight pillars of wellbeing to provide a personalised retreat on the Mediterranean island



With its state-of-the-art longevity clinic and a focus on healing with a distinctly Ibizan flavour, the luxury brand’s first Spanish property offers a world-class retreat into wellness



S ports scientist Jeff Davis, founder of Reach Wellness, explains how spas and health clubs can accelerate their wellness programming to meet increased demand


O R G A N I C | S U STA I N A B L E | L U X U RY

Contents I SS U E 81 | AU T U M N 2021



The Spa PR Company’s Tracey Stapleton advises spa operators on how best to engage customers and maximise the rewards of a profit-boosting end-of-year period



Iain Bell, founder of Executive Fitness Foundation, outlines a new kind of workplace relationship that puts the individual first but benefits your business as a whole




Recruiting the right candidates with the correct skills is vital to ensuring your spa management team is fit for purpose, explains Kirsty MacCormick of The Spa Consultancy



The brand’s international sales director, Thorsten Bichler, shares three ways that spas can refresh and update their hydrothermal offer





Beginning with an investigation into how the rise of refillable products is set to make spas more environmentally sustainable, we introduce new product launches from [comfort zone], Elemis, Murad and many more superbrands

Our bumper seasonal guide to the very best in spa retailing showcases 17 products from leading brands along with expert advice on how to make the most of this lucrative period for your business

A new Vita-C booster has enhanced the brand’s skincare partnership with aesthetic leader HydraFacial




R &D manager Laure Bouscharain discusses what the new Toleskin collection brings to clients of the luxury French skincare specialist


36 48


Sommerhuber’s heat-storing ceramics are displayed in the Austrian brand’s Lounger One Plus before we spotlight BC Softwear’s innovative SwimSoft Ponchos and the second generation of Welnamis by leading treatment room designer Gharieni

European Spa magazine is published by Spa Publishing Ltd. The Publisher has taken all reasonable measures to ensure the information detailed in European Spa magazine is correct at the time of publishing, and while every care is taken to avoid inaccuracies the Publisher does not accept responsibility for any errors or omissions from any information within this edition. Views expressed in European Spa are not necessarily those of the Publisher or Spa Publishing Ltd. All rights reserved, reproduction in whole or part without the Publisher’s permission is strictly prohibited. © Spa Publishing Ltd



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Autumn debut for Fairmont Windsor Park spa Extensive health and wellness facilities will crown the offer at £140m luxury hotel UK: The much anticipated luxury spa at Fairmont Windsor Park is on schedule to launch in Autumn 2021 following a £140m (€158m) investment into the luxury hotel and its 2,500sqm spa and wellness facility. A collaboration between hotel group Accor and private property development company Arora Group, the 200-room hotel is located adjacent to Windsor Great Park and Savill Gardens. Its spa, which spans two floors, has been designed by Grove Developments and the Arora Group’s in-house team oversaw the interiors.


A total of 18 treatment rooms include three for couples and a VIP Spa Suite with a rasul, a hot tub, a private dining area and a dressing room. Other wellness facilities in the spa include a dry flotation room, a hammam, a cryotherapy chamber with space for up to five people, an IV infusion space, a complementary therapy room and a colon hydrotherapy suite. In addition there will be light and deep relaxation rooms, a sauna, a steam room, an ice fountain, a pool and a hot tub, while an outdoor courtyard features a

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“We’re particularly excited about bringing a Japanese Ashiyu foot bath to the spa, as it’s a thermal experience open to all, even those living with life-limiting conditions such as cancer, diabetes and heart disease.” Lisa Barden Group director, spa and wellness, Arora Group

SPA STATISTICS Fairmont Windsor Park, UK

hydrotherapy zone and an atmospheric fire pit for cooler periods. The thermal and wet area, which was supplied by Barr+Wray, includes a 20m lap pool as well as a Himalayan salt relaxation room and a Japanese Ashiyu foot bath thermal experience. An aesthetics clinic will provide a GP service as well as advanced aesthetic treatments across five dedicated rooms. Healing and wellbeing assessments will be made available along with 4D body-scanning and vitamin infusion therapies. Each guest will have the option to curate their own ‘wellness path’ in collaboration with the spa’s expert team of therapists,

personal trainers and nutritionists. The spa will also cater to fitness enthusiasts through the inclusion of a group spinning studio, a Technogym wellness suite and a reformer Pilates studio. The Mind and Body studio will focus on ‘mind-muscle’ connection with classes including hatha yoga and meditation alongside aerial yoga, TRX Suspension Training, boxing and HIIT. For those requiring remedial assistance, physiotherapy, naturopathy and osteopathy services will be available. The extensive offering will be completed by a wellness café, spa boutique, barbershop, hair salon and a finishing studio for makeup services.

Wellness space: 2,500sqm Spa design: Grove Developments Interior design: Arora Group Hydrothermal supplier: Barr + Wray Fitness suppliers: TRX, Technogym Facilities include: 18 treatment rooms, dry flotation room, cryotherapy chamber, hammam, aesthetics clinic, colon hydrotherapy, Japanese Ashiyu foot bath


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Harrods launches Hair and Beauty Salon restyled by Sparcstudio

SPA STATISTICS Harrods Hair and Beauty Salon

Beauty and wellness space: 1,577sqm Designer: Sparcstudio Facilities include: Hairdressing Rotunda, Backwash Room, Conditioning Bar, Salon Privée, 12-room treatment zone with waiting lounge, Eye Zone, Equipment: Yume backwash beds from Takara Belmont


LONDON: Internationally reknowned Knightsbridge department store Harrods has finalised the transformation of its beauty business with the launch of a new Hair and Beauty Salon. Led by the store’s director of beauty, Annalise Fard, the 1,577sqm space was redesigned by London-based Sparcstudio to offer a rarefied and contemporary beauty and wellness experience with the welcoming Beverley Bayes and luxurious feel of an exclusive members club. A dedicated Hairdressing Rotunda brings to life a feeling of old-world glamour, while also offering privacy for guests and their stylists. As well as a hair extension library, there is a luxury Backwash Room inspired by traditional Japanese head spa rituals, where clients can lie back on Yume fully extending backwash beds by Takara Belmont to enjoy a soothing head massage, designed to boost circulation and promote healthy hair growth. The Rotunda also incorporates a bespoke Conditioning Bar dedicated to offering the latest conditioning and scalp treatments. A more secluded Salon Privée provides five hair stations and a backwash area, while an extensive treatment zone boasts 12 rooms offering body facial, waxing and laser treatments. An Eye Zone suite for brow and lash services completes the offering alongside a large reception area and marble and chalk ash-decorated customer washrooms. “We wanted to instil a unique sense of place with design details that create a ‘members club’ feel that is uniquely Harrods,” says Sparcstudio’s creative director, Beverley Bayes. “The spaces we have created are organic, flowing and light-filled with a great emphasis on guest comfort.”

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Phytomer Spa Trocadéro provides a marine escape in the city FRANCE: Following the success of Phytomer Spa Étoile, located near the Champs Élysées in Paris, the high-end natural French spa brand has opened Phytomer Spa Trocadéro, close to the Eiffel Tower. Laid out over two storeys, the 125sqm urban spa offers a large reception and consultation area, a mani-pedi space and four luxurious treatment rooms. Designed by French interior designer Dominique Tosiani, the spa’s deep blue facade recalls a marine getaway that represents a refreshing break from city life. Inside the spa, raw oak Forêt flooring by designer Oscar Ono is accompanied by floor-to-ceiling display shelves stocked with the brand’s Brittany-made products. The treatment rooms are each named after French coastal towns, with Phytomer’s anti-ageing Pioneer Treatment performed in the Saint-Malo room and wellness massages and body treatments offered in Dinard. The Cancale room boasts a new-generation Lemi treatment bed, ideal for a CityLife Anti-pollution Skin Freshness experience, while Cézembre is equipped with a private shower and Japanese sauna.

The Swan Hotel and Spa to unveil £7m spa garden and rooms UK: Set to open in Winter 2021, a £7 million (€8.2m) development at The Swan Hotel and Spa at Newby Bridge in the Lake District is nearing completion. With interiors by Fiona Parke of Johnston Parke Interiors, award-winning architects DLG and contractors Medlock have added 30 new spa guest bedrooms as well as the 743sqm Holte Spa with consultancy by Kirsty MacCormick of The Spa Consultancy. A new spa garden will include an outdoor/indoor, chemical-free vitality pool designed by Unique Pool. In addition to outdoor hot tubs, waterfall showers and a relaxation cabin complete with fireplace, a Finnish sauna has been supplied by Anapos. There will also be a Spa Café & Deli and a boutique retail area. The spa’s six treatment rooms are equipped with Gharieni furniture and REM trolleys and chairs. In partnership with sustainable brands including GROUND Wellbeing, [comfort zone] and OTO, treatments will include bamboo massage, redwood foot reflexology, sound therapy and CBD massage therapy.


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MKV Design reflects bathing heritage in creation of Matild Palace spa HUNGARY: The culmination of a five-year project to convert a neglected UNESCO World Heritage Site into one of Europe’s grandest hotels, Matild Palace, A Luxury Collection Hotel has opened in Budapest. The transformation, which was led by Maria Vafiadis of MKV Design in collaboration with local architects Péter Cajka and Puhl Antal, includes the reconfiguration of 111 guest rooms and 19 suites as well as the creation of a boutique spa and wellness space. Continuing the city’s ancient reputation for thermal bathing, the 250sqm Swan Spa is named after the birds that inhabit the nearby River Danube and the interior walls have been created to resemble their white plumes, with their dance depicted in an ornate metalwork screen. Among the wellness facilities on offer are a hammam entirely clad in white marble, a sauna and a salt and steam room along with separate lounges for men and women. The ethereal design of an additional relaxation room carries hints of traditional bathhouses or a deep-water pool that again recalls the image of swans. The spa’s robes and slippers have been supplied by Frette and two treatment rooms decorated in a palette of white with blue niches provide luxurious experiences for couples and individuals using ESPA products. Other suppliers include furnishings by GUBI and tapware by Dornbracht. “Located in the basement of the building, the spa is inevitably a subterranean experience,” says Maria Vafiadis. “But it begins in the light, in an all-white marble reception, before visitors retreat into blue and deep petrol blue spaces as if descending into the healing waters of the river. Throughout, lighting is key and is subtly integrated to wash upwards over the walls, enhancing the sense of serenity.”


SPA INSIDER Matild Palace, A Luxury Collection Hotel

Wellness space: 250sqm Designer: MKV Design Treatment rooms: Two Treatment partners: ESPA Spa suppliers: Frette, Dornbracht, GUBI

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Six Senses Shaharut offers seclusion and style in the desert ISRAEL: Located in the lunar-like Arava Valley in the south of the Negev Desert, Six Senses Shaharut has welcomed its first guests to a selection of 60 eco-conscious suites and villas spread across an expansive desert landscape. In addition to locally based activities including camel treks, overnight camping, extreme sports, e-mountain bike tours, hiking and jeep excursions, the resort’s Six Senses Spa aims to leave guests feeling enriched and reconnected to themselves. With six treatment rooms and two pools, including a freshwater infinity pool with desert views and a bar serving refreshing juices, the spa provides a variety of wellness programmes and will welcome a range of visiting practitioners specialising in Chinese medicine, osteopathy, energy healing and more. “Six Senses Shaharut reflects the brand’s ethos of sustainability, local sensitivity and wellness together with our unique desert culture and traditions,” says general manager Thomas Fehlbier. “With a passionate team, we’ll work to create out-of-the-ordinary guest experiences in a setting of Biblical proportions.”

Radisson Resort Kołobrzeg opens in ‘spa capital’ of Poland POLAND: With 209 rooms and suites just steps from the Baltic Sea, Radisson Resort Kołobrzeg has become Radisson Hotel Group’s 15th Polish property. Located in in Western Pomerania, the resort offers a spa with a steam room and eight treatment rooms for relaxation rituals and rehabilitation treatments as well as a range of face and body protocols using Phytomer products. Catering for all ages, a dedicated aqua park adds a futher two indoor pools, a heated outdoor swimming pool, outdoor and indoor slides, hot tubs and a spacious relaxation area with sun beds. An infinity pool on the rooftop offers views over the Baltic Sea. “Kołobrzeg is the biggest Polish spa resort providing the highest number of overnight stays in Poland,” says the hotel’s general manager, Maciej Wyskiel. “Radisson Resort Kołobrzeg will be the fifth property of Zdrojowa in Kołobrzeg, which strengthens our position in this very competitive market.”


Spa Spotlight Bamford Wellness Spa

Wellness is a way of life Euopean Spa visits the newly refurbished Bamford Wellness Spa to experience a wealth of holistic wellness programming and spa escapes in the heart of the Cotswolds REPORT BY SARAH CAMILLERI


he brainchild of entrepreneur and philanthropist Lady Carole Bamford, OBE, British wellness brand Bamford is a company on the rise. Going beyond spa to offer a curated collection of ‘conscious living’ products, including natural body and skincare, clothing and homeware, Bamford currently operates four luxury spas, two in the UK and two in the US, as well as five stores around the world. This year saw the successful relaunch of it’s refurbished flagship, the serene Bamford Wellness Spa, located at the famous Daylesford Farm in Gloucestershire. 22

To understand Lady Bamford’s commitment to wellness, you need to look back to the 1980s when her love of the land and a desire to protect its nature for future generations led her to fully convert her Cotswold dairy farm to organic status. Today, the pioneering Daylesford Organic business is one of the UK’s leading organic farming brands, reporting a record £43.1m (€50.4m) in sales during lockdown thanks to some agile online retailing and soaring demand for its produce. Drawing on the success Daylesford Organics, sister brand Bamford is driven by its founder’s vision to take customers beyond healthy eating and to make wellness

Spa Spotlight Bamford Wellness Spa

Above from far left: An ode to nature in a Bamford Wellness Spa treatment room; the KLAFS-supplied wet spa zone; Lady Carole Bamford, OBE

a way of life. The newly relaunched Bamford Wellness Spa, which plays such an integral role in the whole Daylesford Farm experience, clearly signals that wellness living is set to boom and Bamford intends to meet demand and lead in the ‘wellness living’ market. A place and time for one’s self

Elegantly refurbished and beautifully understated, Bamford Wellness Spa has been doubled in size, offering guests 1,550sqm of space in which to escape and relax. Housed sympathetically in the farm’s original agricultural buildings, natural materials are paired with objets d’art to give the spa’s soft, white interiors a serene ambience, accented by the brand’s iconic green palette and its founder’s love of heart motifs. From the moment you enter, every detail, material and scent envelopes you in the Bamford ethos, while the four elements of fire, water, earth and air anchor the experience firmly in nature.

“The natural materials we’ve used to furnish the building recall our innate connection to nature and reflect Bamford’s philosophy that we need to slow our bodies and minds, and live in harmony with our surroundings to enable that healing process.” Lady Carole Bamford, OBE

A welcoming, double-height reception area, flooded with natural light, houses the attractive wellness café, The Orchard Bar, where guests can enjoy fresh juices and a daily menu with a focus on nutritious seasonal dishes devised by chef Dominique Park. This social hub also features a well-stocked retail area replete with Bamford products and a fascinating array of selfcare and healthy living books for guests to browse and enjoy. For Lady Bamford, the flagship spa is a culmination of her own commitment to wellness as a way of life. “I have practised yoga and meditation since I was young, and they continue to help me nurture my own wellbeing every day,” she explains. “When you practise 23

Spa Spotlight Bamford Wellness Spa

yoga or meditate, you’re creating your own space, a place and a time for yourself. I wanted this to be a part of our approach to guests’ health and wellbeing. “We all live such fast-paced, often high-stress lives, and rarely take the time just to ‘be’ and sit with ourselves, to reconnect with our minds. Many of us are very careful about how we nourish our bodies through our food, so why do we not value our minds in the same way? Yoga and meditation concentrate my mind, but above all they ground me and they look after my spirit.” Embark on a nurturing journey

Beyond reception, the spa’s unisex changing rooms offer private changing for guests and this area also provides access to the centre of the spa, which has been enhanced with a bijou wet spa zone, offering a herbal steam room, a crystal sauna and a wellness pool supplied by KLAFS. The spa’s 12 treatment rooms are set across two floors along with several beautiful spaces for wellness classes. Completing the guest journey, a tranquil, light-filled 24

Above from left: The Orchard Bar provides dishes from a nutritious, seasonal menu; yoga and meditation are a core part of the Bamford wellbeing philosophy

relaxation room, where guests can take tea and enjoy the fireplace, overlooks the farm’s orchard. Outside, yoga, Pilates sound healing and specialist wellness classes can be enjoyed in the Bamford Wellness Tipi, or in the privacy of the Crystal Healing Hut. The vision to offer guests a fully holistic experience in the spa takes its influences from eastern and western practices. “The extended space has allowed us to create a unique wellness destination that is unlike any other in the UK,” explains Lady Bamford. “The breadth of treatments and traditions offers the very best healing therapies from around the world, many of which I discovered in India years ago. “It’s also a unique space, not simply because of its situation at the heart of an organic farm, but because the natural materials we’ve used to furnish the building recall our innate connection to nature and reflect

Spa Spotlight Bamford Wellness Spa

This page from right: Treatments are performed exclusively using Bamford products; the spa is adorned with heart motifs; guests can watch ingredients being prepared in The Orchard Bar


Spa Spotlight Bamford Wellness Spa

Bamford’s philosophy that we need to slow our bodies and minds, and live in harmony with our surroundings to enable that healing process.” A sustainable approach to wellbeing

Louise Riby, Bamford’s director of business development, says the business is seeing a significant rise in demand for spa days and specialist wellness classes. However, the primary reason for booking right now is simply people’s desire to make time to escape and slow down the pace of life. “The extension of the Bamford Wellness Spa always had one vision in mind: to make it a true destination,” says Riby. “Guests are now able to enjoy a full day in the spa by going from a class to a treatment, having lunch at the new Orchard Bar and enjoying relaxation time in the Spring and Lavender Room. “Part of being organic is about being kind to your body and our spa is rooted in the same belief, that we need to nurture ourselves and each other. At the core of the Bamford philosophy is a desire to reflect and combine the best of modern and ancient therapies, allowing you to slow your mind and reconnect with nature and your own sense of wellbeing.” Echoing Bamford’s focus on the natural world, 26

Above: Bamford Wellness Spa takes inspiration from western and eastern traditions to offer a wide spectrum of wellness programming

sustainability has been a key aspect of the recent redevelopment work, including heating, lighting and creating a healthy air flow within the barn’s original structures. “In keeping with Bamford’s pledge to have minimal impact on the environment, the site uses renewable energy and a biomass boiler to heat the building,” says Riby. “Design decisions have also been led by this aim with the use of triple glazing and recycled fittings.” On the menu

All Bamford treatments are developed to heal the body holistically, combining the best techniques and ancient traditions from around the world, including shiatsu and abdominal massage, assisted stretching, hot and cold jade stones, crystal healing and reflexology. “Our treatments are not only designed to relax and soothe, they perform a range of functions, drawing toxins out of the body, unblocking energy channels to relieve accumulated stress, or even improving gut health,” explains Riby.

Spa Spotlight Bamford Wellness Spa

From above: Nature is evoked in the design of a relaxation room overlooking the farm’s orchard; dedicated therapists provide treatment expertise

“Our facials are particularly beneficial for urban living: from detoxifying and purifying congested skin to reversing the signs of ageing, which are exacerbated by exposure to pollution,” continues Riby. “But each of them also works on a deeper level to impact positively on your overall wellbeing, whether it’s through healing jade stones in pressure-point facial massage or the addition of our cleansing mineral footbath, which you experience as your facial mask is absorbed.” Wellness mastery

Behind every good spa is an excellent team, and Bamford’s has a wealth experience and specialism in several key wellness modalities. Led by director of spa and wellness Hugh Murphy and spa manager Maridelle Tan, a host of dedicated therapists and notable wellness practitioners have bought their skills from as far away as India to create a whole spectrum of wellness programming from breathwork through to movement and meditation. The spa offers a comprehensive collection of daily classes, weekly retreats and wellness workshops. Many types of yoga are taught by resident wellness masters Vettri Selvan and Cristina Chandika Ma, as well as Pilates for all levels with Vikrant Koli, supported by a selection of local experts. Guests can also tap into healing sessions with lunar expert and astrologist Ruth Anne Adams. 28

Exclusive wellness memberships

As well as successfully reopening the flagship spa, behind the scenes the Bamford team has broken ground this summer on an exciting new development: a stand-alone state-of-the art wellness centre that is set to serve an exclusive membership looking for the very latest preventative health regimes and expertise. “In 2022 we are adding to our offering with the opening of a new Wellness Club,” confirms managing director Lilly Newell, who joined the Bamford team this year from her previous role as chief executive of The Birley Clubs. “At Bamford we are constantly evolving and looking for ways to build on our authority and expertise in offering a fully holistic wellbeing experience,” she states. “Our mission continues to keep improving on our

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Spa Spotlight Bamford Wellness Spa Right from top: The retail area is stocked with a range of Bamford’s lifestyle and skincare products; holistic heat in the KLAFS-supplied sauna; space to stretch out and become centered in the spa’s yoga studio

spa offering by bringing in the best new practitioners, treatments and experiences for our guests.” Commanding significant investment, this new concept signals an exciting new chapter for the brand. “We have seen an increased desire in guests to look after their health and wellbeing since the pandemic began,” explains Newell. “Our spa allows guests to focus on this through a holistic approach to wellbeing but we wanted to add another dimension with the club. We aim to deliver an exceptional wellness experience through enhanced physical analysis and a tailored approach to each individual. This 360-degree offering will ensure our members leave with a sense of improved wellbeing.”

SPA STATISTICS Bamford Wellness Spa Cotswolds Owner: Lady Carole Bamford, OBE Managing director: Lilly Newell Director of spa and wellness: Hugh Murphy Director of business development: Louise Riby Spa manager: Maridelle Tan Spa team: 40 Architect: Crawford and Gray Spa size: 1,550sqm Treatment rooms: 12 Wet experiences/sauna: Hydro pool, sauna and steam rooms by KLAFS Treatment couches: Gharieni Fitness facilities: Yoga and Pilates studios Outdoors: Bamford Wellness Tipi, Crystal Healing Hut Treatments: Exclusively Bamford Nails: Kure Bazaar Light therapy: Dermalux Spa portfolio: UK: Bamford Wellness Spa Cotswolds; Berkeley Hotel London; Belmond Royal Scotsman Scotland. USA: 1 Hotel South Beach, Miami; I Hotel Brooklyn Bridge, New York. Bamford stores: UK: Bamford Barn Cotswolds, Bamford Mayfair, Bamford Bicester Village. Global: Bamford Korea, Seoul; Bamford Japan, Tokyo


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Thorsten Bichler, TALO outdoor sauna and Ice Lounge images © KLAFS

Supply & Demand Ask the Expert, Thorsten Bichler, KLAFS

Hitting the hydrothermal heights We asked Thorsten Bichler, international sales director at KLAFS, to share three ways that spas can refresh and update their hydrothermal offer


fixture at the very heart of the spa experience, hydrothermal equipment can offer spa operators a host of opportunities to upsell treatments while also giving guests the freedom to discover the therapeutic benefits of spa in a relaxed, sociable environment. As an expert in the planning and provision of luxurious, natural hydrothermal experiences, KLAFS specialises in the custom design of exceptional spa spaces. With a global portfolio of commercial and residential clients, including spa and wellness centres, premium hotels, resorts and cruise ships, the German brand creatively combines intuitive design 32

with the latest technology to truly elevate the spa experience. We asked KLAFS’ international sales director, Thorsten Bichler, for three ways in which spas can best refresh and extend their hydrothermal offer.


“Expand your spa outside with a TALO outdoor sauna to offer rejuvenation with a natural twist.” Many spa and wellness facilities have indoor space limitations when it comes to expansion. However, outdoor areas and gardens are often not optimally used. We recommend creating an external area that, in addition to an outdoor sauna, may also be shaped to

offer guests further relaxation space or even a meditative retreat. Taking your spa outside provides an extraordinary atmosphere due to the fresh air and closeness to nature. Our multi-functional TALO outdoor sauna has a modular design that means it can be used in a variety of ways within different garden spa settings. Each unit is supplied as a single module that can be used as either an outdoor sauna, a wellness area, a pool or garden house, or simply as an additional relaxation zone. TALO’s Siberian larch exterior is capable of withstanding all weather conditions and its pine floorboards emit a homely warmth. Large panoramic

InfraPLUS image © Der Birkenhof Spa & Genuss Resort/German Popp

Supply & Demand Ask the Expert, Thorsten Bichler, KLAFS

windows allow great views and the sauna’s hall can be designed either as a closed room or an open veranda. If required, shower areas and rest spaces can also be integrated.


“Let your guests conclude their thermal journey with an invigorating Ice Lounge visit.”


It is well known that cooling down after a sauna session is essential to maximise the positive effects of a heat experience. We have now turned the cool-down process into a striking space with the KLAFS Ice Lounge. Providing year-round refreshment in a highly contemporary design, our Ice Lounge is an evolution of the snow cabin and offers an ideal post-sauna experience. Featuring backlit acrylic panels, the focal point of the lounge is an illuminated stalagmite ice fountain. Placed in the centre of the lounge, the fountain’s ice blooms gradually grow upwards and can be taken and used by guests to assist their cool down.

At a temperature of 16°C the room offers a multi-sensorial experience involving temperature, a delicate ‘ice mint’ scent and an optional extra of Atmosphere by KLAFS – ultra-high resolution screens that show dramatic natural images in slight slow motion, from snow covered mountain peaks to floating ice floes.

“Enrich your spa with the addition of InfraPLUS, a responsive infrared technology that can ease aches and pains.” Sometimes, the best recipes for wellbeing are the natural ones, such as heat, which helps to enhance guest health and stimulate the metabolism. Local infrared heat can have a positive effect on a wide variety of back issues, such as cramps and tension, as well as wear-related joint pain. KLAFS offers numerous ways of integrating gentle heat – whether in the sauna itself or in a dedicated infrared area with various heated seats.

Above from left: KLAFS’ international sales director Thorsten Bichler; the brand’s TALO outdoor sauna; a KLAFS Ice Lounge; InfraPLUS technology strengthens and soothes the body

When guests sit down and lean their back and shoulders against the KLAFS InfraPLUS, heat spreads in a targeted manner to provide a positive effect on the body. Muscles absorb the radiation particularly well, thereby improving blood circulation. InfraPLUS measures the temperature of the skin remotely during the entire course of the session and uses algorithms to emit the correct intensity of thermal radiation. This protects against burns and ensures the correct and health-boosting use of the device. Thanks to the adjustable backrest, an all-round feel-good experience is guaranteed. A multi-award winning global market leader in hydro-thermal experiences, KLAFS distribution network covers 46 countries around the world.



Courtesy of Faena Hotel, Miami Beach. Photographer Nik Koenig, USA

Europabad Karlsruhe, Germany

From the start of planning all the way to the finishing touches, we’re your partner of choice when it comes to bringing health-promoting sauna and spa solutions to life. Whatever your wishes are and whatever the spa trend is, together we can make it happen. After all, one thing is for sure: guests will be looking for a healthy lifestyle, more than ever before. And where better to find it than in the unique spa experience you offer? Chalet Anna Maria, Photographer Alex Kaiser, Austria

Kokon Corporate Campus, Liechtenstein

Be inspired, discover your spa vision of the future at

Thought Leadership Tracey Stapleton, The Spa PR Company

Five ways to increase festive gifting spend



our spa may currently have a healthy block of bookings, but are you doing enough to maximise your business in the last quarter of the year? After all, largely due to gift voucher sales this is one of the highest revenue-generating periods. While for some, Christmas marketing starts in July, it’s never too late to review your strategy and implement key drivers that can make an immediate difference to your business. Here are five marketing initiatives that could boost your business into the New Year.

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Define your goals

Having a plan in place that includes specific and measurable goals is the key to achieving the best business results. Typical aims might include making 2021 your biggest retail sale period ever, increasing the average customer spend per visit, filling up your booking schedule for the start of the New Year or raising brand awareness to maintain positioning and reputation.

After a decade and a half in consumer public relations, 16 years ago Tracey Stapleton began to specialise in spa and wellbeing. Now managing director of The Spa PR Company, she offers a targeted range of PR and marketing services to spa and hotel operators as well as beauty and wellbeing product brands and services.


Be smart with your software

Technology has been the saviour of many spa businesses this year as they have grappled to cope with the demand for staycation bookings while simultaneously dealing with the challenge of staffing. Spa software has come a long way in recent years and according to Steve Porter, co-founder of next-generation spa software, Trybe, more than 50% of

bookings are made out-of-hours. You therefore need a system that allows your guests to book when you’re not there to answer the phone. “You can increase your customers’ online spend by introducing smart up-sell technology at check-out,” adds Steve. “This can allow your guests to add a bottle of Champagne for their arrival or purchase a gift voucher, for example, with a single click.” With 75% of shoppers purchasing their Christmas gifts online, adding this capability makes perfect sense.

Thought Leadership Tracey Stapleton, The Spa PR Company Left: Festive retailing offers a seasonal boost for spas that can be enhanced through targeted sales and marketing

Festive Retailing Special

at full face value, their propensity to return is much higher than if they had received something at a discount. “Research shows that if someone is given 50% off something, they are emotionally inclined only to return if they are given that discount again.”


Create magical experiences


Make a premium proposition

The gift voucher market in the UK is valued at £8 billion (€9.3 billion) and the psychology behind it is fascinating. A voucher represents both the purchaser and the recipient, so givers are more likely to purchase a premium gift if the option is available. They want to be perceived as ‘premium’ as much as they want their recipient to be. As part of this transaction, the larger the spend, the nicer the gift card should look. If you’re able to give or post the item in a bespoke box with

The festive season is a time to make your guest experiences sparkle both in person and online. Maybe stage your own Christmas market with your suppliers or host a special festive week event that offers benefits to both guests and staff. If you have space, run a series of workshops that groups can enjoy as an alternative office party. One of our clients’ most successful events was a festive wreath-making workshop. Consider creating a special installation that can be an attraction in itself. Hotels like Claridges in London have become known for their spectacularly designed Christmas trees, but you can also create a ‘tree of wishes’. Guests can purchase a bauble dedicated to someone special who is entered into a draw to win a spa day.


Keep selling at ‘Twixmas’

a ribbon or even scented paper, that adds a sense of value and exclusivity. For digital vouchers, try new innovations such as creating an exclusive video card on your website that is only accessible to gift voucher holders, or perhaps a QR code that entitles the gift voucher purchaser a special rate on their stay. Brian Dunne, joint owner of Lavish and known in the industry as ‘Mr Gift Card’, says vouchers also encourage people to return to your business. “When someone is given something

Shopping doesn’t stop between Christmas and New Year. More than £1 billion is spent on Christmas Day alone. After a few weeks of over-indulging, many people also start turning their attention to their wellbeing and booking days out. Consider running a ‘Twixmas’ sale or provide special offers for guests booking before New Year. Create a campaign that taps into how your prospective guests may be feeling, and be there for them with solutions across your online, email and social channels. These psychological triggers are crucial in order to sell more at Christmas.


Supply & Demand Festive Retailing Special

How to boost your festive retailing T E DI T E D BY M ARK SM I T H

he festive period is a key time for spa operators, especially in 2021. As online retail continues to grow, there remains an important place for in-spa merchandising, promotions and events that highlight the latest brand collections. Selfcare and sustainability are key themes for many brands this year with a focus on candles, aromatherapy, bathing and bodycare products often presented in recycled and recyclable packaging with eco-friendly credentials. Along with the actual retail items, the tone and messaging of marketing is also changing to meet the needs of ‘conscious’ consumers. By offering a range of options to suit all ages and tastes – with a choice of luxury sets, impulse purchases and vouchers to fill space in January and February – retail success is within reach for your business. To help you move towards this, European Spa highlights the latest festive gift sets and offers expert retailing advice from leading spa brands.

Temple Spa Joyful Places Inspired by the idea of a personal ‘happy place’, Temple Spa’s festive collection includes products for skin, body and soul. Home fragrance takes centre stage with a festive aromatic candle and diffuser, and a truffle candle. Wellbeing sets to promote sleep and relaxation also feature luxury skincare journeys, bath salts and Himalayan salt massage stones.

People are continuing to adopt more mindful spending habits as established during lockdown. Although the demand for online shopping remains strong – and spas must serve the demand – customers are also seeking in-person events that provide a unique and valuable experience, so where possible spas should safely accommodate these. Sarah Ronchetti Head of spa, Temple Spa


Supply & Demand Festive Retailing Special

Festive Retailing Special


Supply & Demand Festive Retailing Special

Esse Limited Edition Gift Set In this year’s festive skincare gift set, Esse presents its Sensitive Cleanser and Toner alongside Nourish Moisturiser, Resurrect Serum and Protect Oil to protect the skin microbiome and rewild the skin. The ultra-gentle products deliver a high concentration of probiotic ingredients to deeply hydrate, soothe and renew the skin.

Festive gifting is a great way to start the journey to healthy skin. Special offerings at this time of the year typically include hero products from a range that can support multiple skins. They can also introduce a client to the brand as well as providing a timely retail boost for spas. Raquel van Niekerk Marketing manager, Esse

Elemis The Home of British Skincare Christmas Collection Elemis presents a series of gift sets, leading with a quartet of kits centred around Pro-Collagen Marine Cream and its family of partner products. Scented journeys through bath care, bodycare and candles offer sumptuous gifts. An advent calendar, entitled ‘No.25 Elemis, London, The Home of our Beauty’, features the brand’s iconic products in one box.

With wellness continuing to be front of mind and the client looking for experiences more than ever, spa partners should use the festive period to really focus on creating noise around gift vouchers and New Year treatment package bookings, ultimately driving incremental revenue for the final and first quarter. Noella Gabriel Global president and co-founder, Elemis


Supply & Demand Festive Retailing Special

Festive Retailing Special

Elemental Herbology 2021 Christmas Gifting Celebrating togetherness and belonging, Elemental Herbology’s festive bodycare, bath, skincare and mini products are named after the brand’s core values: integrity, proximity, vitality, tranquillity and unity. Showing that actions speak louder than words, the brand is donating 10% of proceeds from its Christmas collection to Hestia, which supports UK adults and children in times of crisis.

This Christmas it is important to give back to the community and offer your customers an opportunity to do the same. By supporting a charitable cause that aligns with your brand values, both the spa and its customers can become a part of making a change. Charity gift sets spread awareness and spark conversations between the spa team and its customers. Carolyne Beck General manager, Elemental Herbology

Thalgo Spa Bastide Inspired by the Christmas traditions of the Provencal Riviera, Thalgo presents a skincare experience with a Mediterranean influence. Featuring beauty boxes and eco-designed Spa Bastide gift sets, the brand helps to create mini spa rituals at home. Three Christmas stockings have been launched containing hand-crafted, scented soaps based on a traditional Marseilles recipe.

Christmas gifting is so enticing and special, so make the most of merchandising opportunities and, in particular, promote the value of any gift sets. Beautiful ribbons, boxes and bags that will look good under the Christmas tree are a great way to highlight the selection you have from your brands. Marian Harvey Managing director, Thalgo UK


Supply & Demand Festive Retailing Special

Voya Tides of Joy Bright, modern designs with colourful organic flowing waves set the tone for the Tides of Joy collection, designed to spark joy and optimism for the festive period. Presented in environmentally ‘conscious’ packaging such as ‘eco’ facial bags, wash bags and tins, the collection includes a variety of home fragrances, cleansing and organic spa facials, sleep wellness sets and nourishing organic body rituals.

Winter wellness trends show that customers are seeking to improve their overall wellbeing with sleep rituals and meditations, and looking to enhance their environment with elements and scents from nature. The spa and wellness industry must be ready to cater to this growing segment by partnering with customers to help them develop and improve their selfcare practices. Mark Walton Co-founder, Voya

Babor Ampoule Concentrates Advent Calendar The Babor Ampoule Concentrates Advent calendar offers a 24-day skincare journey of discovery using the brand’s skin ampoules. Each window of the calendar, designed in stylishly festive black, white and gold, is decorated with a story from Babor’s history and celebrates the company’s values of empowerment, sustainability and quality. Babor has also launched a collection of SeaCreation, ReVersive and HSR lifting gift sets.

The world has changed and gifts have to be meaningful now. A gift set is the perfect complement to a gift certificate. It creates the sensual experience the consumer wants and that immediate gratification most of us like to have when opening a present. Spa merchandising must be playful and engaging with many opportunities to touch, feel, smell. Fabienne Lindholm Director of international education, Babor


Supply & Demand Festive Retailing Special

Festive Retailing Special

[comfort zone] The Garden Gifts Celebrating the brand’s Scientific Garden in Italy, the festive collection from [comfort zone] takes a conscious and sustainable approach with limited edition boxes made in Italy with recycled FSC paper. Featuring hero and iconic formulas and scents, Tranquillity Candle sets the tone to spa at home and the collection also includes kits entitled Tranquillity, Remedy, 24 Hour, Sacred Nature and Sublime Skin.

A product has to be a part of the solution instead of part of the problem. This means to embrace regeneration and revolutionise the way we formulate, select the ingredients and design our ranges. Choose gifts that take a conscious and sustainable approach, being mindful of using recyclable packaging and recycled paper. Barbara Gavazzoli Communication director, [comfort zone]

ESPA Hidden Treasures Leading its festive selection is ESPA’s Hidden Treasure Advent Calendar, featuring the brand’s hero products in little drawers, including treat and travel-sized products for skin, body and mind. The collection also features stocking fillers, home fragrance options with candles and diffusers, and skincare and lifestyle collections to support sleep, relaxation and general wellbeing.

For Christmas, it is important to offer a gift collection that has both accessible price points and a carefully curated gift line-up to ensure there is something suitable for everyone. To help spa guests select the perfect gift, improving the customer journey with informative gift guides and interactive campaign videos will allow spas to speak to more people than ever. Gemma Bosanko Head of digital, ESPA.


Supply & Demand Festive Retailing Special

Dermalogica Holidays 2021 Dermalogica has curated a festive selection of gift sets for a range of skin types and conditions. Discover Healthy Skin is an introduction to the brand offering its top-selling products for glowing, healthy-looking skin. ‘Our Hydration Heroes’ features an ultra-hydrating trio and ‘Our Best Cleanse & Glow’ presents Dermalogica’s Double Cleanse technique in three products.

Train your team, ensuring that everyone understands the new products, sets and overall offering, including their added value. Set sales targets and offer incentives to give staff direction and goals. Start a Christmas countdown to create urgency and demand. Team up with another local business to create festive packages and sell the gifts as a combined offering. Louise Lupton UK sales director, Dermalogica

Mii Cosmetics Hidden Depths Gift Set Mii Cosmetics has introduced Hidden Depths Gift Set to lead its Christmas collection for 2021, offering a range of makeup options for the party season. Featuring lengthening and volumising SuperBoost Lash Lover mascara, ultra-pigmented High Precision Liquid Liner and a multi-dimensional Jewel Chrome Eye Colour, the package is a perfect party season gift.

The most important thing with an impulse purchase is to know your customer. What will excite them? An impulse purchase should be a low-value item – something a customer could buy without a second thought. Remember you’re going for volume here. Choose the right products and position them where your customer is most likely to purchase and where you receive the greatest footfall. Paul Gerrard Head of marketing and communications, Gerrard International


Supply & Demand Festive Retailing Special

Festive Retailing Special

Gaia Skincare Christmas Crackers Gaia Skincare has curated a selection of vegan-friendly gifts in sustainable packaging for 2021. Awakening Bath Oil and Lip Balm Christmas Crackers are ideal stocking fillers, and the Skincare Mini Body Oil Trio offers an introduction to its hero body oils. For the ultimate gift, the Crystal Range Trio features rose quartz-infused skincare products.

Gift sets are often purchased for brand new customers, so there’s an opportunity to turn the receiver into a returning customer by providing an experience rather than just a product. This might be through a customer loyalty scheme that also encourages a sustainable beauty regime; we offer customers 20% off product refills through our spa and salon partners. Diane Nettleton Founder, Gaia Skincare

Natural Spa Factory Conscious Christmas Natural Spa Factory’s gift boxes for 2021 are produced in the UK from mushroom mycelium, a natural alternative to fossil fuel-produced polymers that are 100% compostable and break down naturally. The collection contains Bergamot and Black Tea Hand Care, a Spa Facial Kit, a Spa Relaxation Kit and a Bergamot Black Tea Trio as well as new candles and Bath Salts in Winter Pear and Fig and Vanilla.

People looking for gifts at Christmas aren’t afraid to spend, but consumer habits have changed and 2021 has seen purchasing decisions being informed by sustainability concerns and a ‘feel good factor’ for doing the right thing. Sustainability is no longer about doing less harm, it’s about doing more good, so seek out brands with sustainable packaging and components to help support customers to make better choices. Jeremy Smith Co-founder, Natural Spa Factory


Supply & Demand Festive Retailing Special

Germaine de Capuccini Christmas Advent Calendar Germaine de Capuccini has recreated a smart London Georgian townhouse for its 2021 advent calendar. This opens up to showcase a sleek and sophisticated aesthetics practise inside, containing mini and sample sizes of its hero Timeexpert anti-ageing skincare collection, including: Timexpert SRNS Repair Night Progress Serum, Timexpert Rides Global Cream (Rich) and Bi-Phase Make up Removal Lotion.

Advent calendars are a great way to share new products with current customers or to introduce a new regime to others. The social media opportunities with these are countless; have a team member open a door each day and talk about the benefits of the product they discover or have a client open a door and take home what’s inside. Clare Dickens Managing director, Totally UK

OPI Party Season Colours Setting the scene for OPI’s 40th anniversary year, vibrant, party-ready mini nail lacquer gift sets and Christmas cracker boxes are complemented by treatment-based product kits to improve the look and health of nails. Hero colours and new launches from the Celebration Collection feature in the OPI Nail Lacquer 25-piece Advent Calendar.

Developing a customer-focused retail strategy is key for driving incremental revenue. Spas should encourage their guests to treat themselves with home care products or to gift nail lacquer sets to friends and family. With customers continuously seeking new experiences, introduce product demonstrations to drive excitement and consequently increase sales. Julia Redmond Head of trade marketing, OPI


Supply & Demand Festive Retailing Special

Festive Retailing Special

Murad Christmas Heroes Partnering with renowned illustrator Patrick Hruby, Murad has curated a selection of apothecary-style skincare kits inspired by Dr Murad’s clinically-proven formulations and his holistic approach to skin health. Glow-anywhere and Start Glowing highlight the brand’s hero products for skin health. Revitalise taps into the brand’s Tri-Active retinol technology and Radiance Revealed combines active retinol with SPF protection.

Hosting a seasonal event, either in salon or via Zoom, can be a great way to reconnect with clients, to remind them of the great offers you have and also the professional service you bring, along with gift vouchers and VIP discounts on the night. Gifting previews and unboxing reveals on your website or social media channels entice and excite clients to purchase. Tracey Wilmot International education director, EMEA, Murad

Natura Bissé Holiday Glow Celebrating special moments, family and good times, Natura Bissé has created Holiday Glow, a selection of exclusive sets featuring some of its most iconic products. The Diamond Collection Set combines the face and eye cream while the Inhibit Collection includes Tensolift Neck Cream and Retinol Eye Lift. New for 2021 is the Diamond Well-Living Collection Set containing Dry Oil and Body Scrub, while the Essential Shock Intense Set promises firmer looking skin.

Christmas is about the art of gifting. It is all about care, love and details that really matter. During 2021 we have treasured our wellness – little moments of joy found in caring for ourselves and those around us. This year more than ever, we encourage our partners to create a memorable experience for their clients, showcasing the special concept of gifting and sharing care and happiness with their loved ones. Patricia Fisas Senior vice-president of research and innovation, Natura Bissé


Supply & Demand Biologique Recherche

Luxuriously individual


Laure Bouscharain of luxury French skincare specialist Biologique Recherche discusses the therapeutic benefits of its new Toleskin collection

s a pioneer of skincare hyper-personalisation, Biologique Recherche has been providing superlative spa services for more than 40 years. With a comprehensive portfolio of more than 100 products for face, body and hair, the luxury brand excels at creating highly customised and results-driven products that focus on reconditioning the epidermis. Suitable for even sensitive skin, Biologique Recherche products are cold-formulated in a French laboratory using no artificial fragrances. The resulting spa treatments ensure that aestheticians can create a truly unique skincare routine that is precisely 48

tailored to each individual. The brand’s ever-expanding global portfolio of spa partners means Biologique Recherche is currently present in more than 85 countries around the world and its enduring reputation has been built on an unwavering dedication to excellence. European Spa spoke to R&D manager Laure Bouscharain about the brand’s ethos and the launch of its new Toleskin collection.

and the exact adaptation of our treatments, which offer spa guests a dynamic and hyper-personalised vision of the skin. Since our products are highly concentrated, each is accompanied by an expert recommendation. We help spas to connect in a deep and meaningful way with their clients and our therapists only recommend products based on the real needs of the skin, backed by science.

Tell us about the vision behind Biologique Recherche’s products Taking a combined medical and scientific approach, our product creation is based on complex research

What does your new Toleskin range offer spas and their clients? At the cutting-edge of its skin biology expertise, Biologique Recherche has invented the Toleskin range to combat

Supply & Demand Biologique Recherche promotion

cutaneous sensitivity or intolerance. This is linked to how our skin reacts to internal or external stress factors. The intensity of their inflammatory responses to various stimuli determines whether each person has sensitive or intolerant skin. A healthy epidermis may enter crisis conditions as a result of either internal or external factors; sensitivity to external stress stimuli can generate daily discomfort that is difficult to reduce. Such a condition is often caused by genetic predispositions and can be aggravated by external factors, such as allergies, as well as reacting very intensely to quite common situations. For example, simply taking a shower may cause temporary redness and discomfort.

Four steps to repairing intolerant skin The targeted products that make up the new Toleskin range Toleskin [DS] A dietary supplement based on lactic ferments that acts on the gut microbiota to tackle inflammation at its source. Toleskin [B] A cabin booster that desensitises the epidermis to improve its tolerance threshold and make it less reactive. Toleskin [M] A single-use, pre-impregnated mask that immediately calms discomfort caused by skin flare-ups. Toleskin [C] A unique skincare cream that reduces the skin’s sensitivity and contributes to restoring the skin barrier.

“We’re constantly listening to our customers and evolving into Safe-Touch treatments.” Laure Bouscharain R&D manager, Biologique Recherche How does the collection work? Our new range is a combination of four unique ‘in and out’ products, specifically developed for epidermises that can no longer tolerate any cosmetic products. Such intolerance is often due to a number of combined factors, such as an impaired skin barrier, an unbalanced microbiome or a disproportionate inflammatory response. Our Toleskin products act on three core areas to rebalance the skin microbiome, restore the

cutaneous barrier and reduce the inflammation. They rebalance the skin microbiota by limiting the adhesion of pathogenic bacteria, such as Staphylococcus aureus in the case of atopic dermatitis. They then restore its barrier by increasing the production of filaggrin, a protein found in the skin, which contributes to the formation of the cell envelope of the stratum corneum. Finally, they reduce redness and itching. Each Toleskin product contains ultra-purified formulas with no preservatives, and is manufactured in a sterile environment as well as being tested under dermatological control. How does Biologique Recherche’s approach to skincare benefit spas? Putting the spa guest at the heart of a successful guest journey is our defining purpose. Biologique Recherche enables its spa partners to focus on their core business as we share our expertise and empower your guests to achieve better skin. From deep skin diagnosis and personalised methodology to our highly concentrated products, we provide supremely effective tools to provide long-lasting results and a true skin transformation for clients. What support does the brand offer its spa partners? We have placed training at the core of our spa strategy, offering both digital education and international trainers who travel the world to teach our partners the latest protocols in our methodology. It has taken us more than 40 years to build our rigorous and complex procedures as well as to develop all the latest scientific advances available to treat the skin. This is our way of passing on our expertise and our results-driven, excellence-based approach for the benefit of spas and their clients. 49

Spa Spotlight Angsana Corfu Resort & Spa

A sanctuary for the senses

We find out how Angsana Corfu Resort & Spa, a flagship of the Banyan Tree Group, is building on its eight pillars of wellbeing to provide personalised retreats I N T E RV I E W BY L AU R E N H E AT H -J O N E S


Spa Spotlight Angsana Corfu Resort & Spa


Spa Spotlight Angsana Corfu Resort & Spa Right from top: The Asian-inspired entrance to the resort’s Angsana Spa; every effort is made by the team to make guests feel special


et high in the hills overlooking Akra Punta bay in Corfu, Greece, Angsana Corfu Resort & Spa is Banyan Tree Group’s (BTG) first European flagship property. The 196-room resort, operated and managed under BTG’s luxury Angsana brand, offers stunning views of the sea and surrounding mountains, and features a luxurious 1,400sqm spa. Billed as a Mediterranean sanctuary for the mind, body and soul, Angsana Spa takes a personalised approach to wellness guided by eight wellbeing touchstones with the aim of increasing guests’ sense of connection to themselves and the world around them. The spa features 11 treatment rooms, indoor and outdoor pool areas, as well as spa gardens with outdoor massage pavilions and a juice bar. A state-of-the-art gym and yoga pavilions complete the wellness offering. In addition, the resort offers multiple food and beverage venues, a kids club and access to local tourist hotspots and excursions. European Spa spoke to Dharmali Kusumadi, senior vice-president of BTG, and Angsana Spa manager Sandra Amaral to find out more.

Tell us about Angsana’s approach to its guests’ health and wellbeing

Sandra Amaral (SA): Our priority is our guests’ mental and physical wellbeing so we take a holistic approach to wellness based on eight pillars: physical vitality, dietary awareness, sleep and rest, learning and development, bonding and connection, sustainable practices, harmony with nature and mind cultivation.

“Banyan Tree’s ethos is about using local products, not only to enhance the guest experience by giving them a sense of place but also to support the local economy.” Sandra Amaral Angsana Spa manager


Spa Spotlight Angsana Corfu Resort & Spa

Below: Angsana Corfu Resort & Spa offers stunning views of the Mediterranean Sea

Every wellbeing journey begins with a personalised assessment based on these pillars so that we can provide an incredible experience that has been tailored to our clients’ individual needs. Our philosophy is that individual wellbeing is all about connection – connection to ourselves, our communities and the nature that surrounds us – so it’s crucial that our experiences foster those feelings of connection for our guests.

Please talk us through your guest journey

SA: As soon as our guests enter the spa we do everything we can to make them feel special. Our focus is purely on maximising their experience. They are greeted with a welcome drink and a consultation during which we help them to choose treatments based on their desired outcomes. A therapist then talks them through each treatment so they know what to expect. Treatments begin with a foot ritual and include 30 minutes of Calm Time, where guests can relax and partake in refreshments. Our goal is for every person to leave our spa feeling rejuvenated having had a truly personalised experience.

How do the spa’s signature experiences reflect its location on Corfu?

SA: Angsana is a true oasis for the body and soul. We offer Asian and Mediterranean-inspired face and body treatments that blend traditional eastern and western healing techniques with locally grown and sustainable Corfiot ingredients. Our special edition Silk Road body wraps – named after the network of trade routes that historically connected China to the west – use regional ingredients to reawaken the body and invigorate the spirit. The Mediterranean Honey wrap uses local honey to give guests a nourishing treat that leaves the skin soft and supple. Our Corfiot Metamorphosis wraps are powered by vitamin C and other anti-ageing ingredients to replenish the skin, ease muscular tension and leave guests ready to face the world. Additionally, a Mediterranean version of Angsana’s innovative Rainmist experience uses olive oil, honey and thyme from local suppliers. The treatment combines a cascading rain mist shower and steam bath with these ingredients to awaken the senses and hydrate the skin. Banyan Tree’s ethos is about using local products, not 53

Spa Spotlight Angsana Corfu Resort & Spa Right from top: Angsana treatments aim to reawaken the body and invigorate the spirit; part of the design brief was to maximise the sense of space within the spa

“We created a ‘cave’ treatment room using local rocks...We wanted to merge the indoors into the outdoors and make the spa feel like it literally flows into nature.” Dharmali Kusumadi Senior vice-president, BTG

only to enhance the guest experience by giving them a sense of place but also to support the local economy. Additionally, our commitment to nature as one of our healing principles means that the products that are used in our treatments are organic and locally and sustainably sourced.

Tell us about the design process that led to the spa’s creation. What was the brief?

Dharmali Kusumadi (DK): Our brief was to maximise the space and the site’s potential so that we could meet current market demands and provide new guest experiences for wellness travellers. To do this we revamped the swimming pool, transforming it into a stunning feature, and added a rooftop bar. With the Angsana Spa, which is our signature, we wanted to create a calming ambience that would put guests at ease. It’s very difficult to relax in a clinical setting and that was the opposite of what we wanted the spa to be. We wanted to marry Asian and Venetian influences in its design. It was really important to pay tribute to Angsana’s Asian heritage, which we did with the walkway at the spa’s entrance, and complement that with details and colours taken from Venetian traditions. We also created a ‘cave’ treatment room using local rocks so it would feel like being inside the mountains behind the resort. We wanted to merge the indoors into the outdoors and make the spa feel like it literally flows into nature. 54

Spa Spotlight Angsana Corfu Resort & Spa Below from top: A guest enjoys a sauna at Angsana Spa; Eastern influences extend to the spa’s textiles and robes; outdoor massage pavilions provide al fresco treatments


Spa Spotlight Angsana Corfu Resort & Spa Clockwise from right: The first-floor gym overlooks a 25m indoor pool; a relaxation space with Mediterranean Sea views; a guest takes in the spa’s outdoor treatment facilities

Why was Corfu chosen for the brand’s European flagship property?

DK: The plan was always to build the European flagship in Greece. Corfu was the ideal destination due to its focus on wellness, its respect for the environment and its vibrant culture. The property itself is a beautiful hillside sanctuary with stunning views of Akra Punta bay and the surrounding mountains, so it was definitely fit to be the first European property to fly the Angsana flag. As it was a case of renovating and rebranding an existing property rather than building a resort from the ground up, the project was less impacted by the country’s financial crisis and the effects of the Covid-19 pandemic.

Can you tell us more about your European expansion plans

DK: We currently have 35 hotels and resorts in various stages of design and construction around the world. However, in terms of European expansion, our next property is scheduled to open in Salzberg, Austria later this year. After that our focus is on southern Europe, especially coastal areas like Portugal and Croatia. There are also plans for further properties in Greece, as well as new developments in Spain, Montenegro and Turkey. In addition, we are developing new properties in America, the Caribbean, Africa, the Pacific region and the Middle East, and there are also plans for further growth in Asia, South-East Asia, East Asia and China.


Spa Spotlight Angsana Corfu Resort & Spa Clockwise from left: Natural materials and textured surfaces line a spa corridor; the spacious, welcoming reception area; a treatment room is prepared to welcome guests

SPA STATISTICS Angsana Corfu Resort & Spa Owner: Banyan Tree Group General manager: Michael Metaxas Spa manager: Sandra Amaral Architect: Dharmali Kusumadi Spa team: 14 Spa size: 1,400sqm Treatment rooms: 11 indoor rooms and additional outdoor massage pavilions Hydrothermal experiences: Seaview Jacuzzi and Rainmist showers Pools: A 25m indoor pool, a second indoor pool and an outdoor infinity pool Fitness facilities: A state-of-the-art gym and yoga pavilions Suppliers: Gharieni, Libra, KLAFS, Contractus Product partners: Sothys, Coola Organic Suncare, Biologique Recherche, Gallery Lala Rafiq Dress


Thought Leadership Iain Bell, Executive Fitness Foundation

Are you building strong ‘wellness partnerships’? As we prepare for a new era of wellness, wellbeing expert Iain Bell asks if the spa industry is ready to lead their teams through the predicted boom


ellness has never been in such high demand and will continue to boom thanks to greater spending power, staycations and a growing value perception of personal wellbeing. A recent global report by McKinsey & Company (April 2021), picks up on trends transforming business, citing 2021 as a year of transition and transformation in a global wellness industry estimated to be worth $1.5 trillion dollars (£1.1 trillion/€1.27 trillion). As industry providers we should continue to analyse the evolution of wellness and how customers have become more sophisticated. The McKinsey report shows strong consumer focus in expanding self-care categories encompassing preventative health, fitness, nutrition, sleep, mindfulness and personal appearance. Such growth markets are internet and app-driven but spa essentials such as fitness and beauty remain strong consumer contenders. Customers enjoy using facilities and a person-to-person experience.

Are you ready to lead? Iain Bell is founder of the Executive Fitness Foundation. His global expertise spans over 30 years in wellness, health innovation and spa consulting. An expert wellbeing facilitator, educator, international speaker and writer, his passion is to connect holistic health with modern medicine.


So where does this leave spa operators and managers? Undoubtedly, our industry has shown true flair in dealing with the ever more sophisticated personal care/wellbeing regimes of our guests. As spas have reopened, we have shown tenacity, perseverance and resilience to reset and rebuild attractive menus and introduce more depth with extended wellness programming. Yet, there is still much within the wellness market to elevate and improve

the perceived value of professional spa and wellness services. The longevity and agility we will require to navigate the year ahead will lie squarely upon our commercial, and managerial capabilities and how our teams have been supported to embrace unprecedented growth. It’s truly challenging for every spa leader to take a proactive approach when facing staff shortages together with close to 100% bookings, week in, week out. The welcome return of guests to spas may help to make up for months of closure, but a greater price will inevitably come to bear if teams are not provided with self-care strategies, supported on their own wellness path and given tools to build resilience. Traditional output and demand measurements only show positive revenue and profitability. Behind your P&L may lie a tale of staff burnout, absenteeism and a negative domino effect. The post-pandemic approach must start to engage more with staff and lead them into a positive journey of wellness and accountability.

Effecting change through ‘wellness partnerships’

This is the beginning of new era for ‘wellness partnerships’ in our industry. In the post-pandemic spa world, managers and owners must continue to deliver a broad range of wellness content and knowledge and skills to harness progress. As part of this strategy we require full consensus with our teams on how each individual can integrate their wellness into work and into daily living. As managers we need long-term, effective programmes that everyone

Thought Leadership Iain Bell, Executive Fitness Foundation

plays an active part in. This requires more than a team away day, but a bespoke strategy for each business and the market within which it operates. It requires courage, determination and honesty. A ‘wellness partnership’ is a way to unite our teams, champion work ethics and unlock greater individual and commercial opportunities.

How simplicity and cooperation can lead to evolution

The first step as a spa owner or manager is to provide a broad range of wellness guidance. Ask questions about working patterns and environments, and focus on solutions to improve mental and physical capability through wellness. This stage is about more than work, it questions how we can add more value to life (see box). With full consensus an initial brief decides on how each individual can integrate their wellness into work and daily life. The use of digital technology, measurement and tailor-made content will guarantee positive change. The results are shared and celebrated. This is truly a 360-degree process and dual commitment from management and

team members is essential to promote honesty, accountability and longevity. Moving from wellness concepts into best practice creates positive dialogue about work and drives a healthier, happier working culture. More importantly it engenders the human qualities of gratitude, courage, integrity and passion. This is a reset button for self-responsibility and self-development. Our teams can utilise essential wellness windows to practice meditation with virtual reality headsets, learn about optimising nutrition at work, and using exercise bands and massage guns to ease the demands of spa therapy. The process puts the individual first, not the business or the customers. It aims to nurture a positive working culture and reverse work related injuries, illness and stress. It will encourage engagement, champion individuals inside and outside of work, and improve commercial viability, revenue and growth. Such ‘wellness partnerships’ will strengthen the future of our industry, ensuring loyalty, cohesive team dynamics and a positive working culture.

Inspiring partnerships How to encourage your team to invest in themselves for a more fulfilling life n D reams and dividends: What do they

want from life? Ask how they will transform it into reality? Also, find out how they would like to profit and be rewarded?

n S tart with a map and compass: Ask

them to write out their plans and attach timing objectives. Following the route with other colleagues will provide insight and inspiration from each others’ journeys .

n I gniting spirit and soul: Encourage

them to be their true, courageous selves and follow their ideal path.

n A gameplan for life: Focusing on

positive outcomes can help them create the future they want for themselves.


On the Menu

O U R P I C K O F T H E L AT E S T P R O D U C T L A U N C H E S A N D T R E AT M E N T I N N O VAT I O N S E d i te d by M a r k S m i t h

Is the future of beauty refillable? Driven by conscious consumerism, spa brands are starting to offer refillable beauty products. We speak to five industry experts to find out if spa guests are ready for the ‘age of the refill’


ustainability is at the top of the agenda for spa operators and brands with a strong spotlight on the beauty industry. According to Zero Waste Europe, 120 billion units of cosmetics packaging are produced each year. The use of recyclable material is part of the solution, but as consumer awareness around sustainability issues grows, brands are also testing the market with refillable beauty products. Tata Harper recently launched its first refillable product, Water-Lock Moisturizer, and the brand’s eponymous founder tells European Spa: “Right now, we’re working on developing product refills for our entire product line to minimise consumer waste and extend the lifespan of our packaging.” Jayn Sterland, managing director of Weleda UK and chair of the British Beauty Council Sustainable Beauty Coalition, adds: “For a sub-section of the consumer landscape and for certain products, refillables are a great idea, saving on waste and the cost of packaging.” Daniel Golby, general manager at ESPA Skincare, believes that refill pouches at the point of sale can sustain top-ups to ensure products don’t run short between treatments. “Dual formulas and supersize offerings mean a higher return on investment whilst further reducing excess plastic waste,” he says.

Daniel Golby General manager, ESPA Skincare


Barbara Gavazzoli Global head of communications and education, [comfort zone]

Challenges and benefits to in-spa recycling

In 2021, [comfort zone] launched its first refillable consumer product, Sublime Skin Intensive Serum, which offers a vacuum pouch to refill the original glass bottle and uses 91% less material. Global head of communications and education Barbara Gavazzoli says: “It is easier [to use refills] when you deal with cleansers, [but] it gets more complicated when you want to offer refillable solutions for highly concentrated formulas.” Scentered recently introduced refills for its Wellbeing Ritual Aromatherapy Balms and candles, while Proverb has created a self-select retail stand for its Refillable Deodorant, which can also reward spas that introduce clients to a subscription service. “An in-spa QR code tracks the sale back to the spa, meaning they benefit for promoting the product,” explains the brand’s founder, Luke Sherriff. There may be further challenges to overcome in introducing refillables to the spa environment, but there are evidently also many opportunities. | | |

Jayn Sterland Managing director, Weleda UK

Tata Harper Founder, Tata Harper

Luke Sherriff Founder, ProverbSkin


Supply & Demand On the Menu

Simply sublime Developed to counteract the visible and invisible signs of ageing, [comfort zone]’s Sublime Skin range employs Archi-lift Technology, a combination of acetyl hexapeptide-8 and achillea millefolium which addresses the causes of skin ageing, restoring skin functionality while visibly correcting wrinkles and loss of tone. A daily intensive homecare regime includes Micropeel Lotion, which is formulated for gentle micro-exfoliation; the naturally tinted Intensive Serum to correct wrinkles and expression lines; and a replumping cream to restore volume, elasticity, definition and radiance. The collection’s Eye Cream improves the eye contour while a Lift and Firm Ampoule promises a botox-like effect for an immediate skin boost; Lift Mask smooths and refines while Peel Pads offer mechanical and chemical benefits and Eye Patches reduce puffiness. The launch of Sublime Skin also includes professional facials, the Super Peel and Ultra Glow Peel, with customisable blends of alpha-hydroxy acids. The Pro-Lift Facial combines a lifting peel-off mask and a Kobido massage, restoring fullness and visibly redefining the volume of the face.

Supporting Breast Cancer Awareness Month Elemis continues its long-standing support for Breast Cancer Awareness Month with the launch of a limited-edition supersize collection of its bestselling antioxidant-rich Skin Bliss Capsules. The brand is again working with Breast Cancer Now, a charity that supports people affected by the disease. Money raised by Elemis also helps to fund life-changing breast cancer research and care. £10 from the purchase price of each product will go to Breast Cancer Now, and, regardless of sales, Elemis has guaranteed to give a minimum of £33,000 to the charity. Encapsulated in convenient break-open capsules, the facial oil is antioxidant-rich helping to improve the visible signs of ageing while breaking down the accumulation of harmful, skin-clogging toxins. Formulated with hydrating rose absolute, a morning capsule helps hydrate and soften skin, while an evening capsule is infused with soothing lavender to help repair and protect skin overnight.


A brand with strong added value The values of a Family Business Harmony with Nature Products made in France * An ability to innovate Quality standard (ohsas 18001) International presence

Sothys, the most beautiful setting for a spa. Choosing Sothys, one of the original brands from the world of beauty institutes and spas, means choosing impeccable technology combined with an outstanding experience for the senses.

Compagnie du Ponant

Tiara Miramar Beach Hôtel & Spa Théoule-sur-Mer


A tailor-made partnership with professionals: training, media plan, marketing and sales tools.

exclusively in beauty institutes & spas

Supply & Demand On the Menu

All about the eyes Elemental Herbology has introduced Vital Eyes, an energising eye roller serum to combat dull and tired skin that is prone to pigmentation. Infused with a powerful blend of patented actives and botanicals, the treatment works to brighten, hydrate and depuff the delicate eye area. The formula contains meiview, a bacterial ferment complex that helps to firm up the delicate skin around the eyes, reduce dark circles and diminish puffiness. Kombucha, rich in probiotics and antioxidants, is present to fortify and plump the skin. Niacinamide improves pigmentation, boosts radiance and aids natural skin repair, while vitamin C boosts collagen production to create a smoother and brighter appearance. Hyaluronic acid is included to maintain skin hydration and prevent moisture loss, also reducing the appearance of fine lines and wrinkles to plump the skin and make it supple. The new eye care products are part of the brand’s Earth Vitality skincare collection and are vegan-friendly, SLS- and silicone-free.

Strength through nature Nature Strong by OPI is the brand’s first long-lasting natural origin nail lacquer. The highly pigmented formula features 75% natural origin ingredients that offer a high-shine finish and colour that lasts for up to seven days without fading. Formulated with plant-based ingredients derived from sugar cane, manioc, wheat, potatoes and corn, the collection is certified by The Vegan Society. The products are free from animal-derived ingredients and by-products and are also GMO-free. Featuring 30 shades inspired by nature, the new formula offers high-quality natural lacquer that applies easily, dries quickly and removes simply with lacquer remover. Neutral earth tones, bright pops of colour and bold, timeless hues are available in crèmes and shimmers. To complete the look, the Nature Strong Top Coat features 65% ingredients of natural origin and offers a high-gloss finish for longer lasting wear. Adding to the sustainability credentials, the product bottle and cap are made from 20% post-consumer recycled materials.


Supply & Demand On the Menu

Total clarity Murad has launched Daily Clarifying Peel, an alcohol-free, multi-action exfoliating peel that combines three potent ingredients – an AHA, a BHA, and a retinoid – to improve the appearance of pores and smooth the skin’s texture for a clearer complexion. When shaken, this new bi-phase peel blends a resurfacing retinoid and glycolic acid with salicylic acid to form a unique combination that gently but effectively clarifies pores and improves surface cell turnover, leaving the skin looking smoother with a more refined texture. As oily skin benefits from hydration too, the peel is infused with refreshing hydrators to help prevent dryness and promote balance. The daily treatment also includes avocado extract, which helps to calm the skin and reduce shine. Suitable for oily, combination, balanced and dry skin, the brand recommends its use after cleansing. Shake well, dispense onto a cotton pad and sweep over the face and do not rinse. A slight tingling may occur, but Murad assures users that this is normal.

Lucious lashes Mii has introduced a new premium treatment mascara to its professional range of cosmetics. SuperBoost Lash Lover has been expertly created to encourage visibly longer, fuller lashes, promising results in two weeks with regular use. Encapsulated in a sleek black tube, the two-in-one lash treatment acts as both a protecting primer and a colour-defining mascara. Featuring an enriching blend of nourishing oils, conditioning panthenol and active peptides, each individual lash is left more resilient against breakage and visibly longer thanks to the active ingredient, Widelash. The natural fibres in the serum comprise a combination of cellulose and orange that gently glide onto each lash, adding length and volume. Mii SuperBoost Lash Lover is ophthalmologist approved and is suitable for sensitive eyes and contact lens wearers.


Supply & Demand On the Menu

The beauty of the night Sothys has introduced two new products to its Noctuelle line to renew and rejuvenate skin overnight. Renovative Night Cream is formulated with marine collagen and algae, an AHA complex and organic blackcurrant buds to revive and boost the complexion. Sea buckthorn, rich in omega oils, is protective and regenerating while jania rubens algae targets free radicals and stimulates collagen production inside the dermis and the dermal-epidermal junction. The cream is further boosted with vitamins A, C, E and F as well as glycolic acid to promote cell renewal. The Renovative Micro Capsules have been developed to enhance night-time beauty regimes to help restore and repair skin overnight. Plant-based and 100% biodegradable, the capsules deliver pure vitamin C (20% concentrate) in a velvety-soft formula. With regular use, the skin is said to be visibly transformed and radiant with improved signs of ageing, including increased firmness and a reduction in wrinkles and dark spots


VITAL EYES Body reawakening: Awaken, brighten, refresh Decleor launches Aroma Blend Awaken tired eyes with NEW energising eye-roller serum, infused with a powerful blend of patented actives and botanics to brighten, hydrate and de-puff the delicate eye area.


Thought Leadership Kirsty MacCormick, The Spa Consultancy

How to create the best spa management team



pa management is an often misunderstood and undervalued function within the broader hospitality dynamic. Unfortunately, it can still be common to hear hotel management and owners question the role of a spa manager and even ask “what do they actually do?” For our spa and wellness businesses to thrive, we need to ensure we have the very best, highly skilled people in management positions. We also need to educate the wider hotel operation about the true value of spa and wellness to overall revenue. Spas in themselves are effectively mini hotel operations, involving reservations and bookings, and they require careful revenue management to meet their potential.

What does spa leadership entail?

With over 30 years’ experience in the spa and wellness industry, Kirsty MacCormick is the founder of The Spa Consultancy. Her expertise includes development, pre-opening project management and operational set up of a range of spas from commercial hotel and day spas to luxury five-star hotels and wellness destinations.


Spas are often complicated setups that need to be managed in such a way as to deliver a seamless guest journey. This is important to note as guests often have higher expectations of the spa than they do of the hotel. A spa manager is also responsible for all goods in and out, including extensive laundry and cleaning, not to mention coordinating often large and diverse teams. Management leaders must oversee the many working parts of a spa with the main goal being to ensure that all guests have the best spa experience possible, and a good spa will look for ways to improve and be innovative. Finding the right person who can deliver this is particularly challenging for owners and hotel managers. As a spa consultant I am often asked if a business needs to recruit a spa director

or manager, or should a therapist or receptionist be promoted from within? The answer really does depend on the type of operation in question.

One size does not fit all

Not all spa and wellness businesses are alike. Just as you will find many types of hotels, there is a diverse range of spas within the hospitality, wellness and tourism industries. A career in spa management could take an individual to many different kinds of settings and brands, from day spas to hotels, destination spas, medi-spas and more. In some cases, the spa is an extra service offered to guests of a broader business. In others, the spa is the main focus of the business. Spa and wellness management differs depending on the setting, the size of the facility and the business’s revenue expectations. The size and focus of the spa may determine whether management stay behind the scenes or are more front-facing with guests. Nevertheless, there are certain duties that are similar among spa management across different settings (see box).

Finding the right mix

The only way that a spa will be a success is to have the right leadership and structure. If you are going to promote from within, ensure that the staff member has the correct training and development as well as transferable skills, otherwise this will not work. If you are going to employ a spa director, ensure that you provide the correct job description and specifications for your facility; what

Thought Leadership Kirsty MacCormick, The Spa Consultancy

Above: Aqua Sana group spa manager Kay Pennington (pictured centre at Center Parcs Longford Forest) works closely with her spa teams to develop and hone their skills

are the mandatory skills and what are desirable? Does a candidate require a spa management degree or would equivalent experience be preferred? The interview process should be the same as for any senior management role within the wider operation.

Spending in order to save

In the long-term, employing an experienced spa director or operations manager, even though it may feel like a large expense, could save your business thousands. An experienced spa director should be able to develop a 12-month, 18-month and three-year strategy for the overall business and be able to present this to the senior hotel management or board. This individual will understand the

business’s main revenue streams and how to drive and staff them for maximum productivity. Their spas will be spotlessly clean and well maintained and their staff will be well trained and deliver a professional service. The right person for the job will have their finger on the pulse of the latest spa and wellness trends along with an understanding of what services and products should be introduced to keep their spa ahead of the competition. They should also be a key part of the senior management team adding value to the overall strategy of the hotel or operation. If you are not sure of the type of spa management required for your business, you can contact an experienced recruitment agency that specialises in filling this type of position, or contact a reputable spa consultant who will be able to create a recruitment plan for you.

Key roles of effective spa management Regardless of the business size, some key aspects are the same in any spa

n Ensuring the spa has proper staffing

to carry out its services

n Managing the staff and ensuring

effective training

n Working with suppliers to provide

products and equipment for spa services and amenities

n Maintaining the business budget

and forecasts

n Dealing with guests/members

expectations and challenges

n Managing spa marketing efforts

to bring in more guest visits


Supply & Demand Murad promotion

Murad raises the bar for glowing skin New Vita-C booster enhances the brand’s skincare partnership with aesthetic leader HydraFacial


linical skincare brand Murad and hydradermabrasion technology pioneer HydraFacial have teamed up to deliver a Vita-C booster designed specifically for HydraFacial devices. Appropriate for all skin types, an intensive glycolic acid and vitamin C serum boost accelerates surface renewal, minimising the look of dark spots and hyperpigmentation to provide dramatically brighter, smoother, healthier-looking skin. Murad’s patented Vita-C Complex delivers a 55% higher antioxidant defence than traditional vitamin C, ensuring stability and potency, and making it highly bioavailable to allow increased absorption. Glycolic Acid also works to accelerate the cell renewal and turnover process to reveal a fresher, glowing impression. Super charged skincare Clients can enhance their skin’s appearance between HydraFacial

“Vitamin C is an essential antioxidant that works on the skin’s surface to actively prevent environmental damage, but most forms have a short shelf-life, lose potency or are hard for the skin to absorb. We’ve created a proprietary, gold-stabilised, bioavailable Vita-C Complex that preserves efficacy for full-strength results every time.” Howard Murad Managing director 70

Left: A HydraFacial treatment using Murad’s patented Vita-C booster Above from top: Before and after four weeks of use, dark spots are improved with the use of Vita-C Glycolic Brightening Serum

treatments with Murad’s Rapid Brightening System kit, which includes the professional-use-only Vita-C Booster for HydraFacial as well as products for post-treatment home care. These include Essential-C Cleanser, Vita-C Glycolic

Brightening Serum and Vita-C Eyes Dark Circle Corrector. Combining the Murad retinol booster treatment and homecare helps to minimise dark spots and hyperpigmentation, reduces the appearance of under-eye dark circles and resurfaces the upper layers of the skin for a smooth and more radiant canvas. To see how you can boost your business with Murad and HydraFacial, email or call +44 (0)7867 459793.

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Facial courses include Gycolic peel (Visopeel), eyelash enhancements and Phd™ Safewax Body treatment courses include Bamboo massage and Thai compress Tanning techniques by St.Tropez New courses added throughout the year

Spa Spotlight Six Senses Ibiza

Healing & vitality A state-of-the-art new longevity concept underlines the innovative dedication to wellness at the debut Spanish property from Six Senses I N T E RV I E W BY L AU R E N H E AT H -J O N E S


he hotly-anticipated Six Senses Ibiza resort, a 116-room property on the northern coast of Ibiza overlooking Xarraca Bay, was conceived by architect and developer Jonathan Leitersdorf as a loving tribute to the island and its values of community, spirituality and celebration. The resort’s 1,200sqm spa has five treatment rooms with another nine set to open in April 2022, as well as four ‘biohack’ and IV stations and a thermal suite with a steam room, an infrared sauna, a hammam and a caldarium hot bath. Hair and nail services are offered and extensive fitness facilities include an outdoor boxing ring, a rooftop yoga deck and a functional training studio. In addition, a new ‘longevity clinic’, overseen by Dr Tamsin Lewis, offers personalised programmes backed by state-of-the-art diagnostics and modern healing techniques.

“Clinicians in our Rose Bar use advanced diagnostics to determine guests’ ‘true’ age and pace of ageing, while genetic and epigenetic testing shows how genes, lifestyle and biomarkers can impact their longevity.” Anna Bjurstam Wellness pioneer, Six Senses


Spa Spotlight Six Senses Ibiza


Spa Spotlight Six Senses Ibiza

“By channelling the destination’s unique attributes, we have created a truly transformative environment where guests are invited to meaningfully connect with nature, each other and themselves while discovering the elements that make Ibiza unlike anywhere else in the world,” says Leitersdorf. We asked Anna Bjurstam, Six Senses’ wellness pioneer, more about the property’s ethos and overall approach to wellness.

How does the new Ibiza property differ from other Six Senses resorts?

Six Senses Ibiza was a match made in heaven between the visionary of the project, Jonathan Leitersdorf, and Six Senses. When Jonathan discovered the property perched on a hill overlooking the Xarraca Bay, he saw its unique potential. Together, we wanted to capture an authentic Ibizan experience in a sophisticated yet quirky setting that’s unique to Six Senses. It’s also an inspiration for future retreats to offer a different kind of luxury experience, a place where people come together, laugh together and grow together.

What’s new and innovative about the offering?

Six Senses Ibiza has three main differentiators. The first is that the classes and experiences differ dramatically from those at our other locations, with holotropic breathwork, dance, sunset ceremonies, underwater meditation and more. Ibiza is a hot spot for healers and

wellness experts, and we’ve been able to attract world-renowned teachers to deliver these classes weekly. Secondly, we’re offering an extensive mix of retreats throughout our ‘cool’ season. Our signature immersive retreats aim to lead guests to greater consciousness, passion, reconnection and a renewed sense of self. We have ‘Grow a New Body’ with Dr Alberto Villoldo and Dr Mark Hyman; ‘Journey to Profound Transformation’ with Marisa Peer; ‘Yogaflow’ with James de Maria; and ‘Bodyflow’ with Shlomo Dharma. Thirdly, we’re launching the Rose Bar longevity clinic, in partnership with Jonathan Leitersdorf and advanced genetics company Orgnesis. The Rose Bar offers impactful longevity programmes combining diagnostics, nutrition and modern healing methods to

“By channelling the destination’s unique attributes, we have created a truly transformative environment where guests are invited to meaningfully connect with nature, each other and themselves.” Jonathan Leitersdorf Owner, Six Senses Ibiza

From left: A hydrotherapy pool at Six Senses Ibiza; the brand’s Body Balance treatment helps guests reconnect with their bodies through modalities including singing bowl vibrations


Spa Spotlight Six Senses Ibiza

SUSTAINABILITY CERTIFIED Wellness and spa director Andrew Barge discusses how Six Senses Ibiza’s sustainability practices led to the resort becoming the first in Ibiza to be granted BREEAM certification

From top: A relaxation room with a distinctly Ibizan flavour; the outdoor pool overlooking Xarraca Bay

optimise health. Our clinicians use advanced diagnostics to determine guests’ ‘true’ age and pace of ageing, while genetic and epigenetic testing shows how genes, lifestyle and biomarkers can impact their longevity. The Rose Bar will be expanded by an extra 410sqm in 2022 and is our crowning glory. It is designed to reverse the ageing process and inspire a healthier life. Following diagnostic testing, our in-house doctors recommend a programme to help guests unleash their full potential. Some of these programmes include biohacking treatments such as IV infusions, cryotherapy, CellGym Hypoxic Training, and PEMF therapy, as well as functional nutrition and advanced beauty treatments.

Tell us about your other signature treatments? Each Six Senses resort and spa has locally inspired signature treatments. At Six Senses Ibiza guests can choose from several, all designed around the spirit of Ibiza. The After Party Detox combines a citrus body scrub with a stimulating full-body massage, with

“Powered by its own renewable energy source and with ambitious zero waste and zero single-use plastic targets, Six Senses Ibiza has sustainability at its core. The result is we are the first resort in the Balearic Islands to achieve BREEAM certification. “Our commitment to sustainability guides all our actions and underpins our decision-making at all levels, whether it be how our land is used to grow food, or how we manage our energy and waste. It informs our efforts to conserve water and source local and seasonal ingredients for the resort’s menus, as well as the promise we made to our local community to employ hosts from the island. “By focusing on renewable energy production we reduce our carbon emissions by almost 40 per cent and by filtering and bottling our own still and sparkling water, we reduce the carbon footprint

associated with the packaging and transporting of drinking water. By using only glass water bottles, we eliminate all plastic bottles from the resort as part of an effort to be plastic-free by 2022. “We have a full-time sustainability manager dedicated to driving our sustainability efforts and a dedicated sustainability fund, which supports local organisations and companies that make a positive social and environmental impact.”

particular attention paid to feet tired from dancing. The treatment is completed with a soothing facial massage with cooling gua sha tools for fresh and radiant skin. The Nóttnuit Frequency Facial combines corrective skincare with innovative techniques including face cupping and tuning fork frequency. Vibrating at a frequency of 528Hz, the ‘DNA repairing’ frequency, the tuning fork and face cupping work synergistically to soothe the nervous system, increase lymphatic flow, stimulate circulation and encourage product absorption.

How does Six Senses Ibiza reflect the brand’s philosophy more generally?

Six Senses offers a layered approach to wellness that unites a pioneering spirit with treatments that go beyond the ordinary. Guests will find an intuitive mix of science and human awareness, where a high-tech and high-touch approach defines a service that is crafted entirely around the individual. 75

Spa Spotlight Six Senses Ibiza

Our signature massages, wellness screening and programmes are all available at Six Senses Ibiza. These are complemented by the Rose Bar, our visiting practitioners, a comprehensive wellness activity calendar and a full range of immersive retreats.

Does the resort synergise with Six Senses’ increased digital programming?

We launched At Home With Six Senses to offer proactive ways for people to care for themselves. The content is structured around the brand’s key wellness pillars and is available online to everyone, regardless of whether they’ve stayed at a Six Senses property or not. At Home With Six Senses has evolved into an online portal where people can sign up for complimentary masterclasses delivered by wellness pioneers from around the world, wherever they may be.

How has the pandemic influenced the offering at Six Senses resorts and spas? These unprecedented times have highlighted the importance of physical, emotional and mental wellbeing. That’s why all Six Senses resorts offer rituals 76

Above: Six Senses Ibiza offers a wide range of classes and immersive retreats including ‘Yogaflow’ with James de Maria

EXPLORING LONGEVITY IN THE ROSE BAR Dr Tamsin Lewis (right) is the resident medical doctor at the Rose Bar. Having graduated with honours from King’s College London, she trained at Guys and St Thomas’ Hospital, London and has a BSc in Neuroscience and the Biology of Ageing. Dr Lewis is a specialist in psychiatry and sports medicine as well as nutritional and functional medicine. Dr Lewis supports guests through their Rose Bar journey using advanced longevity diagnostics, biohacking

therapies, IV infusions and advanced beauty and fitness consultations to create perfect individualised longevity programmes.





Body Contouring

Triple Detox Therapy

Psammo Therapy

Aether Institute Prague, Czech Republic.

Sleep Therapy The Johnstown Estate Johnstownbridge, Ireland


La Butte aux Bois Lanaken, Belgium

Spa Spotlight Six Senses Ibiza Left from top: Team members wait to greet guests in the spa’s reception area; the sweeping outdoor pool; inside the Rose Bar, Six Senses Ibiza’s new concept that aims to ‘reverse the ageing process’ and provide guests with increased vitality

that encourage guests to take a moment to reflect and give thanks, reconnection experiences to help them rediscover a sense of adventure and wellness days to build stronger bodies and boost brainpower. We’ve also launched Body Balance, which helps guests reconnect with their bodies through crystal placement, aura cleansing, singing bowl vibrations, breathwork, gentle stretching and visualisation. Our extensive biohacking offering also has proven benefits for any of our guests wanting a completely touchless experience.

SPA STATISTICS Six Senses Ibiza Owner: Jonathan Leitersdorf General manager: Mathias Gerds Wellness and spa director: Andrew Barge Spa manager: Tania Alves Architect: Jonathan Leitersdorf Design and interiors: Six Senses Spa team: 27 Spa size: 1,200sqm Treatment rooms: Five including three couple’s suites Additional wellness facilities: The Rose Bar longevity clinic and a beauty space for nail and hair services Wet experiences/sauna: Caldarium hot bath with jets, hammam, steam room, infrared sauna and bucket showers Pools: An outdoor swimming pool overlooking the sea and a rooftop pool Fitness facilities: Indoor yoga studio, black box studio for functional training, rooftop yoga platform, 24-hour state-of-the-art gym, outdoor boxing ring and wellness library Suppliers: Lemi, Hotelar, Technogym Product partners: Biologique Recherche, Nóttnuit, Morjana Uniforms: Fashionizer Spa


From luxury 100% cotton... …to cotton blend for real energy savings and longevity or recycled for true sustainability ask the towelling experts

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Industry Intelligence Wellness news and trends



Mindful movement gains momentum Working to improve health, relieve stress and increase focus, mindful movement has become a global success. European Spa reveals how spas can adapt their offering to bring balance and tranquillity to their guests


indful movement is broadly defined as any form of exercise that is performed with mindful awareness. The techniques can be delicate and slow or strong and fast but tend to include mental and internal focus, body awareness and controlled breathing. The Global Wellness Institute’s (GWI) 2019 Move to be Well: The Global Economy of Physical Activity valued the global mindful movement market at


$29 billion (£22bn/€24.5bn), and as Beth McGroarty, research director at the GWI, explains, the appetite for these techniques is growing. “Coming out of the pandemic, people are so incredibly stressed and the demand for mindful movement – which is slower, grounds people, and tackles anxiety – is even greater,” she says. “This includes yoga, Tai Chi, Qigong, mindful stretching and simple movement paired with breathwork.”

Industry Intelligence Wellness news and trends

Beth McGroarty Research Director, GWI

Mindful movement also includes Pilates, stretch and barre, as well as other less mainstream somatic and energy-based practices such as Gyrotonic and the Feldenkrais Method. People have been enjoying mindful-based modalities for some years and now are seeking a wider range of slower-paced alternatives that combine mindful movement and exercise. Ophelia Yeung, senior research fellow at the GWI and co-author of the report says: “Across the board, there is growing interest in, and increasing recognition of, the importance of mind-body health.” Getting to the core The continual evolution of wellness has seen a deeper understanding of how the body and mind connect and that treating an individual in a holistic way has become central to spa programming. Karen Atkinson, senior partner at Mindfulness UK, explains why this connection is so powerful. “Choosing to pay attention to the body while in

Ophelia Yeung Senior research fellow, GWI

Karen Atkinson Senior partner, Mindfulness UK

This page: Mindful movement includes many forms of exercise as pictured in practice at Euphoria Retreat in Greece

movement can be a meditative process,” she says. “Rather than moving mindlessly, rushing from A to B, a client learns to shift from autopilot to become more attuned to the experiences and effects of movement in their body, emotions and thoughts, and can transfer these skills to everyday life.” For spas, there are many opportunities to bring these benefits to guests during their wellness journeys. They can offer dedicated classes, but as McGroarty notes, mindful practices also work well in nature and can be creatively combined into treatments. “They add an important stress-tackling, mental element to the treatment and really engages people, and makes them part of what can be more passive experiences,” concludes Karen Atkinson.


Industry Intelligence Wellness news and trends

Rockliffe Hall’s new wellbeing manager develops retreat programmes Rockliffe Hall, a five-star luxury golf and spa hotel in the north-east of England, has appointed Peter Bell as its first wellbeing manager. Drawing on his background as a sports therapist and fitness manager at the hotel, Bell, pictured right, leading a Nordic walking class, will implement a new set of wellbeing initiatives, including a series of day retreats designed to achieve a sense of contentment, invigoration and relief from stress. The new programmes will be available to everyone connected to the property, from team members to golf and spa members, hotel guests, the local community and corporate companies. Bell has developed three new day retreats focused on achieving a sense of contentment, vitality and stress reduction. Based around Nordic walking, meditation and mental health, the day-long sessions include four hours in the spa, a combination of yoga, movement and mental relaxation, plus a nutritious two-course lunch in its brand-new restaurant Nu Sana.

Wild Life Botanicals launches spa-ready cans of de-alcoholised wine Tapping into the wider trend for low-alcohol beverage alternatives, Wild Life Botanicals has introduced single-serve sizes to its sparkling de-alcoholised wine product line. Ideal for individuals in a spa or wellness setting, the English-made drink offers an elixir of botanicals and eight vitamins. Its Nude and Blush has just 0.5% alcohol by volume and more than 60% fewer calories than Champagne or Prosecco. The drinks are blended with botanicals including damask rose, lemon balm, rosemary and ashwagandha, renowned for their antioxidant, anti-inflammatory and mood-boosting credentials. Damiana is said to offer an aphrodisiac, energetic and mood-boosting effect. The 250ml cans have been developed to appeal to a growing market in the UK and abroad. The brand is found in prestigious retailers including Harvey Nichols and Harrods as well as Champneys and Pennyhill Park spas.


Industry Intelligence Wellness news and trends

Preidlhof celebrates Quiet Stay certification with new holistic experiences Preidlhof in South Tyrol, Italy, has been certified as a Quiet Stay by Quiet Parks International, a non-profit organisation that is committed to the preservation of quiet places. The hotel and spa’s certification followed an audit involving the measurement of noise pollution as well as checks to ensure that the wellness resort promotes silence and internal and external regeneration. Spa director and transformational wellness coach Patrizia Bortolin (pictured far right) has developed a series of new holistic experiences that embrace silence both within the spa and in the world outside. Guests are encouraged to appreciate stillness and observe its benefits to their physical, mental and spiritual wellbeing. A variety of nature-inspired techniques includes silent walks, mindfulness in a scented garden, sensorial journeys in the countryside, Kneipp journeys walking barefoot in the surrounding hills and wild swimming. Stefano Battaglia leads forest immersions in the surrounding woods and neuropsychologist and experiential trainer Norma Jean Botticelli helps guests learn to develop the natural intelligence of their senses using apples from the Val Venosta region. |

Amanzoe introduces high-tech wellness into its holistic healing ethos Renowned for its holistic healing traditions, Amanzoe has added new high-tech, machine-based wellness treatments to its natural product and treatment menu. Mimicking the results of altitude training, the spa’s new Cellgym experience is designed to improve energy efficiency and performance through intermittent hypoxia hyperoxia training (IHHT). The treatment involves sitting or lying down wearing a specialised breathing mask while the body consumes a combination of normal, oxygen-rich and oxygen-reduced air. The therapy is said to improve energy levels, enhance performance during physical exercise and aid faster recovery. The spa has also introduced complementary therapies to support and increase the benefits for guests. Focusing on the face, the MesoJet skin rejuvenation system incorporates supersonic sub-dermal infusions of anti-ageing ingredients with skin tightening radiofrequency, ThermiShape technology, to transform the skin. On-site expert medical professionals also offer the IV Vitamin Push treatment, an intravenous therapy that delivers vitamins, minerals, and amino acids directly into the bloodstream.


Industry Intelligence Wellness news and trends

Every breath you take Stuart Sandeman, founder of Breathpod, explains how breathwork classes can energise spa guests and help them to live happier and healthier lives Breathing coach, DJ and host of BBC Radio One’s Decompression Session, Stuart Sandeman has worked with award-winning artists, Olympic athletes, top business executives and global brands. Sandeman’s unique breathwork method helps to support mental and emotional wellbeing, performance, energy, productivity, communication, confidence, and focus. We asked him how this can be useful to spas. Why is the breath so powerful? Breath is the gateway to the autonomic nervous system (ANS) responsible for the fight-flightfreeze response. This makes it incredibly powerful, because the ANS regulates the heart rate, immune response, digestion and more. How can breathwork help people? It can help you focus more, think more clearly, alleviate feelings of stress and anxiety, sleep more deeply and have more energy throughout the day. It also has the potential to help deal with trauma, and mental, physical, and emotional blocks that may be rooted in past experience. It’s totally accessible – anyone, anywhere can do it – and breathwork puts power in the hands of the individual but under the guidance of a trained professional, the effects are stronger and longer-lasting, and real transformation is possible. The Breathpod technique works at different

This page: Breathpod’s breathwork classes can be held in spas as well as in the workplace

levels of conscious awareness and uses tailored music to help people relax easily into the session which gives our sessions a contemporary vibe. How can spa operators introduce breathwork sessions into their offering? The first step is to determine your needs and the needs of your guests. Then you can talk to a trained breathwork expert, who can help you design and carry out a tailored breathwork programme that’s right for you. There are different schools of breathwork, and of course, all spa and wellness operators will be slightly different. It’s important to find what works for you.


“Under the guidance of a trained professional, the effects of breathwork are stronger and real transformation is possible.” Stuart Sanderman

Industry Intelligence Earth+Sky Collection

Are you surfing the digital wellness boom? European Spa meets the founders of Earth+Sky Collection to discover how spas and wellness destinations can radically upscale their digital engagement



hen Earth+Sky first got in touch with European Spa, we were captivated by the sheer quality of the audiovisual production values evident in its digital content. Allowing spa operators to deliver superlative, bespoke classes online and providing access to masters in a range of modalities anywhere and at any time, its products genuinely elevate the possibilities of virtual wellness programming. A collaboration between Broga, Music Concierge, FitboxVirtual and Hutchison Technologies, Earth+Sky combines beautiful cinematography, stunning locations and bespoke music with highly qualified


and respected instructors to allow spa operators to deliver high-end wellbeing class collections online. As the company launches into the spa world, we meet creative co-founders Matt Miller and Mark Hutchinson, together with Rob Wood from sister agency Music Concierge, to find out more about their sublime collection of wellness classes.

What inspired you to launch the Earth+Sky Collection in wellness destinations worldwide?

Matt Miller (MM): I have been in the fitness and wellness business for 15 years and I always look for innovative techniques to improve people’s lives.

Industry Intelligence Earth+Sky Collection

Above: On location for the filming of one of Earth+Sky’s high-quality wellness videos

Traditionally, we have done this face-to-face, but we are increasingly becoming digital consumers. My Earth+Sky journey began by looking at the landscape of what was available in a digital format. I was not just disappointed, but shocked that no one had made any progress or radical improvements since Jane Fonda started the whole trend in 1982! There was a huge hole in the market that no one had figured out how to fill. Rob Wood (RW): Earth+Sky’s sister agency, Music Concierge, has worked with luxury spas and hotels around the world for over a decade, curating and supplying music tailored to their brands and spa concepts. As wellness increasingly became a more prominent requirement of today’s spa users and travellers, the luxury spa and hotel client base was asking us for ways they could innovate or extend their wellness offering. Our in-house creative and technical expertise, the experience of delivering high-end music content to spas, as well as our group’s know-how around its fitness service FitBox, led to Earth+Sky being launched. Now we offer a high-end alternative to

mainstream virtual fitness and wellness video with classes specifically designed for the luxury market.

Why should spas sit up and take notice?

RW: Today’s consumer wants services on-demand at a time that suits them. Just look at the amazing growth of streaming services and online retail. It’s increasingly becoming the same with fitness, wellness and relaxation. Hotels and resorts are realising that when people arrive late at night off a long-haul flight they may well want to do a Pilates or relaxation class to reset after their journey. Likewise, business guests may want to take a yoga class in the privacy of their own room between meetings. Earth+Sky enables spas and hotels to offer their

“We set out to create something innovative, spiritually uplifting and physically effective in our curated virtual classes, where charismatic leaders take you on an inspired journey.” Matt Miller Co-founder, Earth+Sky


Industry Intelligence Earth+Sky Collection

customers this instant wellness content but with the peace of mind that production values are exceedingly high. The philosophy behind each class is well thought through and the class settings are wonderful locations, which results in a highly immersive experiences for the participant. The Earth+Sky collection can complement a spa’s real-world classes and extend both the range of disciplines and the availability of classes.

What makes Earth+Sky’s approach unique?

MM: The moving image is only powerful if it can make an emotional connection with the viewer.

Digital tips from the experts n F ind a way to make an emotional connection with

your audience. People remember experiences that make them feel something and, if done through a brand, it will be associated with positive memories.

n G o big. Video projector quality is amazing and

surprisingly affordable. Think about using an entire wall space rather than a little box for greater impact.

n M ore is not always better. Netflix is a great example

of this. Don’t offer thousands of average titles as no one has time to sift through a huge library. Instead provide a unique collection of tightly curated, premium-quality content.

n T hink beyond your physical space. What can you do

to promote a sense of brand excitement before your guests even arrive? Send a voucher for a class or an exclusive spa insider experience pre-booking.

Whether it’s a car commercial, a teary drama or a close-up nature documentary, they all have one thing in common – feeling. Once I unlocked that as the secret, everything we did in the production of our Earth+Sky content was aimed at capturing the viewer’s feelings and emotion. RW: We give spas the ability to extend their reach beyond their physical location. Spas or hotels can offer customers access to the Earth+Sky collection before and after their visit or stay, enhancing the customer’s wellness journey in a holistic and thoughtful way. Hotel spas can also offer our innovative wellness content via in-room TVs. What’s more, brands can even have exclusive Earth+Sky classes filmed at their locations to showcase their properties and offerings in a unique way to global audiences.

How can digital services be used to enhance connection with guests?

Mark Hutchinson: Earth+Sky content adds a mental wellbeing factor to an already luxurious spa experience, providing full relaxation for both body and mind. While the classes cover more than just yoga and meditation as options, they also flawlessly Below: World-class wellness streamed straight to your spa as ballet dancer Fernando Montago presents his Core & Alignment class

n A dd a transitional experience before the guest’s spa

journey. Something like a 10-minute guided audio meditation can add value and exclusivity to your entire product range.


Industry Intelligence Earth+Sky Collection

The expertise of Earth+Sky Collection n A range of sophisticated digital delivery options,

from a bespoke streaming app to hotel room TV integration and fitness studio automation.

n A consultancy of multi-skilled fitness, tech and

creative experts who are available to help spas design and build bespoke studio solutions.

n Classes available in-spa with a brand’s own

instructors offer unique branded virtual content supplemented by the existing catalogue of Earth+Sky classes for a wide variety of premium experiences.

n All Earth+Sky classes are filmed using cinematic

slot into any spa journey, elevating their offering beyond the physical. We wanted first and foremost to be flexible for the customer and offer a variety of delivery options to suit. This can be an express experience from your smartphone, a short private session in a hotel room or something totally experiential in a fantastic studio where you are lost outside of time constraints and which becomes a special memory. These options let spas make Earth+Sky a part of their journey. Through our digital voucher system, each venue can customise exactly how they wish to distribute content to their members and guests. Whether that be a complimentary offering, an optional premium service, a voucher reward or a combination of these. The flexibility to monetise is in the hands of our venue partners.

Why should spas invest in their digital offer now?

MM: Beautiful and luxurious is no longer enough. Today’s customers demand an experience. They expect spas and hotels to lead and guide them without having to ask. For example, through engagements such as kitchen tours and garden workshops or to meet the artisans of the local area. Wellness is the same. There needs to be daily options for wellness programming in your venue if you wish to succeed and stay competitive. Why? Because experience is far more valuable and meaningful

production in extraordinary locations with specially commissioned soundtracks for unique, multi-sensory journeys.

n Classes stimulate the body and mind to promote a

positive emotional state, mindfulness and focus.

n Earth+Sky instructors are dancers, fitness

personalities, thought leaders and athletes who share their technical expertise and personal stories.

than luxury alone. And a positive experience is what builds loyalty and brand retention.

What lies ahead for spas when it comes to digital wellness programming?

MM: Here is my crystal ball tip to stay ahead of the curve – start thinking about augmented reality experiences now, before prices skyrocket and while you can still find innovative digital companies looking for pioneers to beta test with. One studio teacher will have a narrow band of teaching capability and is limited to classes that are often complimentary. Our services allow spas to reduce the demand on staff and automate classes while being able to simultaneously offer a greater range of services of a superb quality. Earth+Sky brings global wellbeing leaders in every holistic modality directly to your venue at no employee cost. 89

Supply & Demand Spa Specifier


Lounger One Plus Sommerhuber

Based in Steyr, Austria, Sommerhuber has been designing and manufacturing heat-storing ceramics since 1491. The refined expertise of the family-run business in the manufacturing of large-area, ergonomically shaped heat storing ceramic tiles, means its products are ideal for spa thermal suites. “Our ceramic heated loungers, benches and seats for steam and dry rooms, as well as our foot basins and hammam tables are used in leading spas and thermal experiences across the globe” says spa project and product marketing manager Fiona Sommerhuber. “The speciality of our ceramics is their unique ability to store warmth and to emit this to both the room and the


people in it as long infrared heat. For centuries, people in the Alpine region have enjoyed this special warmth for their personal comfort and wellbeing.” The benefits of radiant heat

Creatively designed using the latest technology, the radiant warmth of the company’s jointless ceramic surfaces has a soothing effect on the human body via the autonomic nervous system, stimulating the circulation and dissolving muscle tension. With recent research suggesting that the inhalation of hot steam is beneficial to the upper airways, Fiona believes the company’s products can play a vital role in providing the wellbeing benefits that

spa guests are now looking for. “The heat found in steam rooms or saunas is an attractive way to strengthen the immune system and combat infections,” she says. “Our products combine the highest standards of hygiene with contemporary design for an inimitable relaxation experience. For example, our new Lounger One Plus (pictured above) has an organic aesthetic with delicate curves and offers excellent comfort. “The lounger is easy to clean and maintenance-free. An optional USB port can also be included, while the body and headrest can be colour-coordinated with the ceramic glaze.”

Supply & Demand Spa Specifier

‘Mini’ range

London Basin Company Designed to suit smaller changing room spaces, London Basin Company has launched a new Mini range featuring some of its most popular designs in a more compact size. The Madeline, Aubrey, Bryony and Coralie basins have all been scaled down to between 30.5cm and 33cm in diameter. Handmade using a combination of traditional and contemporary craft processes, each basin has a bold and distinctive style. Retaining their rich detailing, the new collection also includes the Mini Finn wall bracket and the Mini Theo tap. London Basin Company also designs single and double vanity units in a range of special finishes with a choice of bespoke tops with taps and mirrors to complete the decorative aesthetic.

Al fresco furnishing SEP Jordan

Working with refugees in Jordan’s Jerash ‘Gaza’ Camp and the Jerash municipality, SEP Jordan produces textiles and accessories that tell ‘unique stories’. Rather than being recipients of aid, skilled artists and craftswomen delicately hand-embroider a range of textiles and accessories, such as cushions and throws, with geometric patterns inspired by Islamic geometry and Palestinian heritage. The company, founded by former banker turned social entrepreneur Roberta Ventura in 2014, uses sustainable and organic Cariaggi cashmere sourced from a group of Hircus Laniger goats that graze freely on a farm located in an unspoiled area of Inner Mongolia. The brand oversees the life cycle of each animal and the entire process of the cashmere fibre as well as the protection of the territory and the welfare of both the animals and shepherds.


Supply & Demand Spa Specifier


SwimSoft Ponchos The new SwimSoft Poncho from leading textiles manufacturer BC Softwear is made with SupremeSoft fabric for fast drying and energy-saving benefits. With a lightweight plushness on the exterior and absorbent towelling on the inside for maximum comfort, the poncho is made in a generous size to give wearers full coverage. Under-arm and side slits allow for discrete changing and a hood provides added warmth. Barbara Cooke A logo or plain text can also be embroidered onto the unisex garment which comes in Slate Grey for adults and children, and Pebble for adults only. “As with every product we develop, our inspiration always stems from initial customer interest,” says Barbara Cooke, BC Softwear founder and CEO. “The poncho was also inspired by a wild swim in Cornwall during SpaFest in 2019, when a group of spa industry friends took an early morning dip and we observed how nice it would have been to have a bespoke post-swim robe to put on. “With the trend rapidly developing for wild swimming – and outdoor river, lake and beach activities being offered by a number of spa and hotel operators – this reaffirmed our thinking that the towelling poncho would be widely welcomed.”



BC Softwear

“The poncho was inspired by a wild swim in Cornwall during SpaFest in 2019... when we observed how nice it would have been to have a bespoke robe to put on.” Barbara Cooke Founder, BC Softwear

Supply & Demand Spa Specifier

Meteo S Kettal

Created as a continuation of the Meteo family of sunshades, the Meteo S has been designed by Konstantin Grcic as a contemporary, high quality parasol. Offering long-lasting and sustainable protection from the sun, 70% of the sunshade is made from recycled materials and it is also 100% recyclable. With a simple manual system for opening and closing, Meteo S is available in a selection of 34 Terrain Fabrics as well as 22 Parallel Fabrics and a further 30 Terrain Paints – the aluminium colours used on the base of the sunshade.


Ambientec The Turn+ is a contemporary, rechargeable and portable lamp by Japanese lighting design brand Ambientec. Created by Nao Tamura to ‘blend a jeweller’s craftsmanship with optical science’, the accent lamp is a synthesis of high-tech lighting, fine materials and artisanal craftsmanship. An integrated touch sensor and two types of LED segments mean a simple gesture can adjust the light to one of four different gradations ranging from an intimate, candle-like glow to a restful light to read by. The lamp’s exterior is made in aluminium, brass or stainless steel, each bringing greater depth to the light through natural refraction, while the diffuser is made from glass. Turn+ offers up to 500 hours of light per charge and it is also waterproof, meaning it can be used outdoors, on balconies or in a garden space.


Supply & Demand Spa Specifier


Second-generation Welnamis Gharieni

An enhanced new Welnamis experience has been created by Gharieni, offering a range of more precise programming and treatment protocols for spa guests. Using binaural acoustic and dynamic stimulation via computer-controlled acoustic and vibrational therapy, Welnamis aims to help users benefit from deep relaxation techniques. In a process similar to meditation, sound is used to slow down mental activity Sammy Gharieni while vibrational frequencies act specifically on the body’s energy centres, or chakras. “We saw a unique opportunity during the Covid-19 pandemic and decided to begin conducting research on the efficacy of our wellness technology concept beds,” explains Gharieni Group founder Sammy Gharieni. “Beginning with Welnamis and the MLX Quartz, and ongoing, we have undertaken the first study of this kind in the wellness arena and have found that Welnamis positively impacts on the autonomic nervous system.” Welnamis sessions can lead to a deep sense of relaxation within either a 30 or 60-minute timeframe. The new programmes comprise: Stress Relief, which is recommended for first-time users, and Mindfulness, targeting the Theta brainwave. A 22-minute envigorating PowerNap and Awareness therapy uses Gamma wave frequency and is associated with increased cognitive function. Welnamis programmes can either be combined with other treatments or be self-guided without the need for a therapist.


“We have undertaken the first study of this kind in the wellness arena and have found that Welnamis positively impacts on the autonomic nervous system.” Sammy Gharieni Founder, Gharieni

Supply & Demand Spa Specifier

Qualis Rice

Galio Star Corten and Galio Star Insert

Capturing the authentic look and feel of handmade tiles, the new Qualis Rice range of porcelain from Lapicida offers an organic, rustic aesthetic for interior walls and floors. Extremely versatile, the minimalist design of Qualis Rice means it can be used to achieve widely different looks – from mid-century, modern style to warm, Mediterranean flair. Available in three sizes and four contemporary colourways, the tiles have an irregular surface with an opalescent, glazed finish and can be used individually or combined to create bespoke feature walls. Lapicida’s extensive collection of ceramics and porcelains are available in a wide range of plain and decorative designs as well as a variety of authentic finishes including timber, concrete, marble and stone.

From modern fireplace specialist Planika comes a mesmerising freestanding fireplace as well as a unique star-shaped gas burner. The Galio Star Corten fireplace offers a multi-dimensional flame and does not require any hard connection so can be easily moved around t o different outdoor spaces. Made from highly weather-resistant Corten steel, the Galio Star Corten can be supplied to run on either natural gas or LPG. The Galio Star Insert gas burner can be installed in a piece of furniture or pedestal with a bespoke finish offered. The star-shaped burner has striking natural flames with an automatic control option.



If you would like your brand to be part of European Spa’s equipment showcase, email


Industry Intelligence Reach Wellness with FIVE Concept

Movement is medicine European Spa asks sports scientist Jeff Davis, founder of Reach Wellness, how spas and health clubs can accelerate their wellness programming to meet new demand INTERVIEW BY SARAH CAMILLERI


s a founding sales director of Technogym UK, sports scientist Jeff Davis has many friends out in the spa and wellness industry and a strong sense of where the market is heading that enables him to create ‘best-in-class’ solutions. When he launched studio fitness solution provider Reach Wellness in 2003, the products it offered used the latest ‘whole body vibration’ technology of the day to create a new genre of personal training that is still offered in many spa facilities around the world. In fact it was Jeff’s wife, Sandra, who proved to be the inspiration for the business, which aimed to bridge the gap between fitness and wellness. Suffering from a debilitating back injury sustained in lifting the couple’s twin daughters, she successfully completed the brand’s first corrective rehabilitation programme to achieve a full recovery. It is always challenging to innovate when it comes to new fitness solutions, but never one to rest on his laurels, Jeff says he finds it infinitely more rewarding to be able to ‘move the dial’. We ask him how Reach Wellness’s new FIVE Concept can allow spas to help people back onto the path to wellness.


Industry Intelligence Reach Wellness with FIVE Concept

The Reach Wellness FIVE Concept includes FASCIAL STIMULATOR, which can induce a rapid, penetrating relaxation of different fascial structures

What fitness-based opportunities do you feel can specifically enhance the spa sector?

There has been minimal innovation over the past 15 years when it comes to mainstream fitness offerings for spas, but this is set to change. FIVE Concept from Reach Wellness uniquely bridges the gap between fitness, wellness and therapy on the gym floor by facilitating a combination of movement preparation, mobilisation, recovery, regeneration, flexibility and stretching. Spas these days need so much more than one or two stretch mats located in the corner. FIVE Concept literally provides an intuitive framework in which mobility exercises can be performed. There is also an opportunity for the provision of coordination and balance training through the inclusion of Sensopro (Switzerland) and CoreTex (USA). To meet the demands of an ageing population there are proven benefits to combining cardiovascular training, such as on treadmills, cross-trainers or bikes, with proprioceptive exercises to improve cognition and mental dexterity. Moreover, this type of simple, rhythmical exercise is fun. It also challenges the mind and body to react positively to instability, resulting in adaptation for objectives such as fall prevention.

mobility and flexibility as well as balance and coordination training. We can also design fitness spaces to provide an optimally planned layout that combines cardiovascular and resistance equipment with mobility, flexibility, coordination and balance so that spa guests or health club members can really reach their fitness potential.

What other emerging wellness demands do you think will shape the spas of the future?

Post-pandemic, people are cautious about returning to a gym environment. But we are also more aware that we need to take responsibility for our own health and wellbeing. There is an increasing trend towards mindfulness, breath training and recovery and regeneration as prerequisites to ‘full-on’ exercise programmes. It feels like we need to go back to basics with an eye on the future. Products like the Swiss-made

How can Reach Wellness help spas and health clubs to refine their fitness offering?

We can bring together the right mix of world-class products to supplement and complement existing gym equipment. Traditionally, spas have only offered cardiovascular and resistance equipment, which don’t cater for new demand. Cardiovascular training is vital for conditioning the heart and lungs while strength training is essential for maintaining muscle mass, which naturally diminishes with age, but there is a latent demand – and indeed a physical requirement – for enhanced

Sport scientist Jeff Davis BSc. (Hons) established Reach Wellness, based in Retford, UK in 2003. With over 30 years’ experience in the fitness and wellness industry, Reach Wellness supplies world-class equipment manufactured to the highest standards. Its clients include David Lloyd Leisure Clubs (also DL Meridian Clubs Germany), Nuffield Health Clubs, Third Space London Clubs, Places Leisure, Everybody Sport & Recreation and Pan Pacific Hotels (London).


Industry Intelligence Reach Wellness with FIVE Concept

Fast Facts: FIVE Concept n FIVE Concept was designed and

developed by physiotherapists and manufactured in the Black Forest of Germany from best quality materials including oak and stainless steel, making the products aesthetically appealing, non-intimidating and comfortable to use.

n Modern lifestyles mean many people

are in constant forward flexion of the spine due to desk working, driving and ‘sofa slouching’. FIVE Concept aims to remedy the poor posture and lower back pain this causes.

n FIVE can be considered a new type

of body hygiene, as necessary and repeatable as brushing your teeth.

n In December 2019, Milon acquired

FIVE Concept as a perfect complement for mobility exercise to add to their digital solution for strength training equipment.


IDIAG P100 allow users to uniquely train their breathing muscles with inspiration, expiration and interval training programmes. Inevitably there is also a supporting app as the digital drive continues to gather momentum. Similarly, the German-engineered Cardioscan with mescan can provide a personal snapshot of heart health and body composition.

How can our readers maximise their wellness programming?

As science and medicine progresses, it is a fact that people are now living longer but with more ailments. This provides a once-in-a-lifetime opportunity that spa operators can grasp to make a meaningful difference. The ageing population needs spas to broaden their wellness offering to include diagnostics that can provide an appropriate pathway for personalised wellness. There is a gap in the market between conventional

Clockwise from above left: The MULTI can be used as a room divider as well as a base for performing a variety of FIVE and free exercises; CHEST allows active muscle length training focusing on the intercostal, thoracic and respiratory muscles; SPLITS provides actice longitudinal training of parts of the anterior and posterior muscle chains with an emphasis on hamstring and hip-flexing muscles

gyms and medicine that spa operators can claim. For example, if FIVE Concept is used prior to a massage it is likely that the session will be more effective and enjoyable as it will facilitate alignment of the muscle fibres and fascia in advance of hands on treatment. Movement is medicine! Everyone should be practicing mobility and movement preparation on a daily basis. FIVE Concept allows spa operators to provide a dedicated space where they can encourage guests to take care of their personal recovery and regeneration.

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Articles inside

Welcome article cover image
page 6
BUSINESS INSIDER article cover image
pages 14-21
Fairmont Windsor Park  article cover image
Fairmont Windsor Park 
pages 14-15
Harrods launches Hair and Beauty Salon restyled by Sparcstudio article cover image
Harrods launches Hair and Beauty Salon restyled by Sparcstudio
page 16
Phytomer Spa Trocadéro provides a marine escape in the city article cover image
Phytomer Spa Trocadéro provides a marine escape in the city
page 17
MKV Design reflects bathing heritage in creation of Matild Palace spa article cover image
MKV Design reflects bathing heritage in creation of Matild Palace spa
page 18
Six Senses Shaharut offers seclusion and style in the desert article cover image
Six Senses Shaharut offers seclusion and style in the desert
page 20
Radisson Resort Kolobrzeg opens in 'spa capital' of Poland article cover image
Radisson Resort Kolobrzeg opens in 'spa capital' of Poland
page 20
BAMFORD WELLNESS SPA, UK article cover image
pages 22-31
pages 32-35
pages 36-37
pages 38-47
Top tips to boost your spa's festive retailing revenue article cover image
Top tips to boost your spa's festive retailing revenue
pages 38-47
Biologique Recherche unveils the new Toleskin collection article cover image
Biologique Recherche unveils the new Toleskin collection
pages 48-49
pages 48-49
ANGSANA CORFU RESORT & SPA article cover image
pages 50-57
We reveal the European expansion plans for the Banyan Tree Group  article cover image
We reveal the European expansion plans for the Banyan Tree Group 
page 56
pages 58-59
ON THE MENU article cover image
pages 60-67
Sustainable skincare article cover image
Sustainable skincare
pages 60-61
The latest spa products and treatments  article cover image
The latest spa products and treatments 
pages 62, 64, 66-67
[comfort zone] introduces Sublime Skin article cover image
[comfort zone] introduces Sublime Skin
page 62
pages 68-69
pages 70-71
SIX SENSES IBIZA, SPAIN article cover image
pages 72-79
WELLNESS MATTERS article cover image
pages 80-85
Wild Life Botanicals launches spa-ready cans of de-alcoholised wine article cover image
Wild Life Botanicals launches spa-ready cans of de-alcoholised wine
page 82
Rockliffe Hall’s new wellbeing manager develops retreat programmes article cover image
Rockliffe Hall’s new wellbeing manager develops retreat programmes
page 82
Preidlhof celebrates Quiet Stay certification with new holistic experiences article cover image
Preidlhof celebrates Quiet Stay certification with new holistic experiences
page 83
Every breath you take article cover image
Every breath you take
page 84
pages 86-89
Spa Specifier article cover image
Spa Specifier
pages 90-95
We take a closer look at the Sommerhuber Lounger One Plus article cover image
We take a closer look at the Sommerhuber Lounger One Plus
page 90
London Basin Company launches 'Mini' range  article cover image
London Basin Company launches 'Mini' range 
page 91
BC Softwear launch SwimSoft Ponchos article cover image
BC Softwear launch SwimSoft Ponchos
page 92
Turn+ Ambience  article cover image
Turn+ Ambience 
page 93
We reveal Gharieni's second-generation Welnamis article cover image
We reveal Gharieni's second-generation Welnamis
page 94
Movement is medicine article cover image
Movement is medicine
pages 96-98