Wrangler NFR Is a Citywide Phenomenon Fan engagement and sponsor success is all part of the Wrangler NFR. The world’s greatest rodeo has become a national spectacle at the confluence of sport, entertainment and Western culture. For ten days in December, fans gather from across the country to witness grit, persistence and grace under pressure. The Wrangler NFR has become a household name in Western culture and the preeminent platform for rodeo. For those two hours fans witness the top 15 contestants going head-to-head on the best stock for a share of the $10 million purse and the coveted gold buckle. Ninety-five rides are wrapped up in a spectacle that starts with a prayer, the national anthem and a country music star rocking the house. For the other twenty-two hours, Vegas becomes a fully immersive Western lifestyle festival up and down the Las Vegas Strip and Downtown.
“‘Brilliant’ is a brilliant word to describe the 10 days of the Wrangler NFR.”
Hailey Kinsel in action.
- Hailey Kinsel, 2018, 2019 Barrel Racing World Champio n The saddles and coveted gold buckles are awarded to the world champions.
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