ERIKA SQUEFF
Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.
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Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.
Hi! I’m Erika, a graphic designer based in Argentina with 10 years of experience on the market. I really enjoy new challenges and I’m eager to take new opportunities to learn new skills.
I’ve worked on branding development, packaging, digital communications and marketing assets for small and mediums bussines worldwide.
I’ve strong ability to work independently and to meet deadlines, excellent attention to detail and flexibility to adapt to changing design needs and priorities. I know I can contribute with my skills and experience to bring solutions and fresh ideas to any project I develop.
Thank you for your time!
Art Degree, Painting specialization.
Facultad de Arte, Universidad
Nacional de Córdoba. 2008- 2017
Graphic Design. Short career. La Metro. 2017
Digital Marketing, intesive program.
Iprocom/ La metro. 2017
English
Mid/ advance level
Italian
Mid level
Blender - 3D introduction
E-Learning, Yasmin Islas Domínguez, Domestika. 2023
Flat illustration with Photoshop
E-Learning, Carlos Arrojo, Domestika.
2022
Expresive line illustration
E-Learning, Carlos Arrojo, Domestika.
2022
Illustration for corporate brands
E-Learning, Carlos Behrens Crehana.
2022
Graphic design for Social Media
E-Learning, Carlos Behrens Crehana.
2021
Composition and art direction
E-Learning, Letizilla, Crehana. 2021
Typography for branding
E-Learning, Marco Oggian, Crehana. 2019
Icons design for branding
E-Learning, Rafa San Emeterio, Crehana. 2019
Profesional digital illustration
tecnique.
E-Learning, Andrea Galecio, Crehana. 2018
Logotype design with grids
E-Learning, Jose Villacrez, Crehana. 2018
Graphic Design for social media
E-Learning, Crehana. 2017
Adobe Photoshop
Caburé Studio, Córdoba. 2015
Adobe Illustrator
E-Learning,Mr. Lemonade, Crehana. 2018
Graphic Design for social media
E-Learning, Crehana. 2017
Adobe After Efects
E-Learning, Megacursos. 2016
Digital Marketing
IAB Spain, Google. 2016
I am a graphic designer with 10 years of experience in the market.
My first experience, while completing my formal studies, was with my own creative agency called “La Chia”, formed by two other colleagues, where I started in the job market doing branding and social media work for small brands.
Then I entered the international job market through platforms like Freelancer and 99 Design, where I gained extensive experience in different areas of design, in conceptualization and project development with tight deadlines and high competition. I obtained some
of my clients by winning contests (competing with up to 50 other designers) and then building a loyal and stable clientele through one-onone projects that I continue to work on to this day. The areas in which I have the most experience are branding, packaging, and social media.
For the past two years, and up until now, I have been collaborating with Route One Apparel, a large American company that specializes in marketing products for both brand licenses and their own brand.
Route One Apparel is Maryland’s company dedicated to make products for a particular thing: foresting the sense of pride state. They do products and marketing elements for local business, universities and Maryland’s events. Ali Von Paris, the owner, contacted me to collaborate with them making product’s concepts and developing creative designs for particular projects, specific events or marketing campaigns.
Route One Apparel’s Bronco wrap design.
I’m a top level designer on this platform. 99D gave me extensive experience in all kinds of designing areas. It trained me to work fast, to make solid concepts development and presentations, to make professional proposals for contests with tight deadlines. Working with clients with different languages, time zones and ways to make things; I’ve learned to have patience, to organize the project’s stages, to communicate clearly concepts and the design’s progress. Currently I’m just working on one on one Projects.
https://99designs.com/profiles/cherika/about
La Chia was a creative agency that I co-founded around 2013. We worked with several small brands and professionals. We did branding, illustrations and social media posts. It was my first step in the job market world.
GRAPHIC DESIGN
ILLUSTRATION
SURPHASE DESIGN
ART DIRECTION
CREATIVE CONCEPTUALIZATION
BRAND STRATEGY AND PLANNING
DIGITAL MARKETING
ADOBE SUIT MANAGMENT
VIDEOS AND GIFs LOW COMPLEXITY
CANDYBYTES
CandyBytes is a software company dedicated to apps development based in Austria. I was in charge of developing and executing their brand identity and corporate paper.
You can check the full brand guide in the following link:
https://drive.google.com/file/d/1F99KTE97RaJNKYnZ3YE7KfeLk9zvtEPG/view?usp=sharing
Collaboration with the National University of
You can check the logo’s concept explanation in the following link (spanish audio):
https://youtu.be/hIH2giHzI18
One of the 6 finalist design proposals out of 77 other designs.
Your brand is going to be one of your organization’s most important assets. It gives an identity, makes your business memorable, conveys seriousness and professionalism to potential investors, encourages consumers to buy from you, supports your marketing and advertising and brings your employees pride. Here is where I can help...
Develop and execute a brand strategy.
Create and manage the brand identity. That includes your logo and brand elements as the color palette and fonts; digital design assets such as corporate stationery (business card, email signs, letter paper, etc); website complementary images; internal reports; pitch decks presentations; marketing materials. Bring innovative ideas and creative solutions to the internal and external organization’s communication.
Our greatest weakness giving up. The most to succeed is always more