Erika Squeff_ CV 2023

Page 1

ERIKA SQUEFF

Resume and Portfolio Curriculum Vitae
2023
Graphic designer
Córdoba, Argentina.
Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.

ABOUT ME

Hi! I’m Erika, a graphic designer based in Argentina with 10 years of experience on the market. I really enjoy new challenges and I’m eager to take new opportunities to learn new skills.

I’ve worked on branding development, packaging, digital communications and marketing assets for small and mediums bussines worldwide.

I’ve strong ability to work independently and to meet deadlines, excellent attention to detail and flexibility to adapt to changing design needs and priorities. I know I can contribute with my skills and experience to bring solutions and fresh ideas to any project I develop.

Thank you for your time!

RESUME

EDUCATION

Art Degree, Painting specialization.

Facultad de Arte, Universidad

Nacional de Córdoba. 2008- 2017

Graphic Design. Short career. La Metro. 2017

Digital Marketing, intesive program.

Iprocom/ La metro. 2017

LANGUAGES

English

Mid/ advance level

Italian

Mid level

COURSES

Blender - 3D introduction

E-Learning, Yasmin Islas Domínguez, Domestika. 2023

Flat illustration with Photoshop

E-Learning, Carlos Arrojo, Domestika.

2022

Expresive line illustration

E-Learning, Carlos Arrojo, Domestika.

2022

Illustration for corporate brands

E-Learning, Carlos Behrens Crehana.

2022

Graphic design for Social Media

E-Learning, Carlos Behrens Crehana.

2021

4 E. S. 2023

Composition and art direction

E-Learning, Letizilla, Crehana. 2021

Typography for branding

E-Learning, Marco Oggian, Crehana. 2019

Icons design for branding

E-Learning, Rafa San Emeterio, Crehana. 2019

Profesional digital illustration

tecnique.

E-Learning, Andrea Galecio, Crehana. 2018

Logotype design with grids

E-Learning, Jose Villacrez, Crehana. 2018

Graphic Design for social media

E-Learning, Crehana. 2017

Adobe Photoshop

Caburé Studio, Córdoba. 2015

Adobe Illustrator

E-Learning,Mr. Lemonade, Crehana. 2018

Graphic Design for social media

E-Learning, Crehana. 2017

Adobe After Efects

E-Learning, Megacursos. 2016

Digital Marketing

IAB Spain, Google. 2016

5 E.S. 2023

WORK EXPERIENCE

I am a graphic designer with 10 years of experience in the market.

My first experience, while completing my formal studies, was with my own creative agency called “La Chia”, formed by two other colleagues, where I started in the job market doing branding and social media work for small brands.

Then I entered the international job market through platforms like Freelancer and 99 Design, where I gained extensive experience in different areas of design, in conceptualization and project development with tight deadlines and high competition. I obtained some

of my clients by winning contests (competing with up to 50 other designers) and then building a loyal and stable clientele through one-onone projects that I continue to work on to this day. The areas in which I have the most experience are branding, packaging, and social media.

For the past two years, and up until now, I have been collaborating with Route One Apparel, a large American company that specializes in marketing products for both brand licenses and their own brand.

6 E. S. 2023

R1A (2021-Now)

Route One Apparel is Maryland’s company dedicated to make products for a particular thing: foresting the sense of pride state. They do products and marketing elements for local business, universities and Maryland’s events. Ali Von Paris, the owner, contacted me to collaborate with them making product’s concepts and developing creative designs for particular projects, specific events or marketing campaigns.

7 E.S. 2023
UM design for several products such as T-shirts, tote bags, mugs, notebooks, etc... Route One Apparel’s Bronco wrap design.
10 E. S. 2023
Design for Maryland Day event, presenting the new MD’s song by Jimmy Charles. Creative concept, art direction, graphics illustrations for merchandising assets.

99 DESIGN (2015-Now)

I’m a top level designer on this platform. 99D gave me extensive experience in all kinds of designing areas. It trained me to work fast, to make solid concepts development and presentations, to make professional proposals for contests with tight deadlines. Working with clients with different languages, time zones and ways to make things; I’ve learned to have patience, to organize the project’s stages, to communicate clearly concepts and the design’s progress. Currently I’m just working on one on one Projects.

https://99designs.com/profiles/cherika/about

LA CHIA (2013-2017)

La Chia was a creative agency that I co-founded around 2013. We worked with several small brands and professionals. We did branding, illustrations and social media posts. It was my first step in the job market world.

11 E.S 2023

REVIEWS

SKILLS

GRAPHIC DESIGN

ILLUSTRATION

SURPHASE DESIGN

ART DIRECTION

CREATIVE CONCEPTUALIZATION

BRAND STRATEGY AND PLANNING

DIGITAL MARKETING

ADOBE SUIT MANAGMENT

VIDEOS AND GIFs LOW COMPLEXITY

13 E.S. 2023

PORTFOLIO

CANDYBYTES

CandyBytes is a software company dedicated to apps development based in Austria. I was in charge of developing and executing their brand identity and corporate paper.

You can check the full brand guide in the following link:

https://drive.google.com/file/d/1F99KTE97RaJNKYnZ3YE7KfeLk9zvtEPG/view?usp=sharing

14 E.S 2023
16 E. S. 2023
17 E.S 2023

Collaboration with the National University of

You can check the logo’s concept explanation in the following link (spanish audio):

https://youtu.be/hIH2giHzI18

Córdoba.
18 E.S 2023
U-WATCH.IT 19 E.S. 2023
Web infographic headers.

SPACE PATCH CONTEST

One of the 6 finalist design proposals out of 77 other designs.

20 E.S 2023

WHAT CAN I DO FOR YOU?

Your brand is going to be one of your organization’s most important assets. It gives an identity, makes your business memorable, conveys seriousness and professionalism to potential investors, encourages consumers to buy from you, supports your marketing and advertising and brings your employees pride. Here is where I can help...

22 E.S 2023

I CAN CONTRIBUTE WITH

Develop and execute a brand strategy.

Create and manage the brand identity. That includes your logo and brand elements as the color palette and fonts; digital design assets such as corporate stationery (business card, email signs, letter paper, etc); website complementary images; internal reports; pitch decks presentations; marketing materials. Bring innovative ideas and creative solutions to the internal and external organization’s communication.

23 E.S 2023
Our greatest weakness giving up. The most to succeed is always more

weakness lies in most certain way always to try just one time.

www.linkedin.com/in/erika-squeff Thanks you! You can see more of my works in the following links: https://behance.net/cherika https://99designs.com/profiles/cherika https://instagram.com/cherika.design/ And contact me at: erikasqueff@gmail.com +54 9 351 6838232

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