By Adrian Bates
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ocial media has metamorphosed from the platform for the meeting point for chit chat, banter, and the light entertainment it was. It is now the world’s vast marketplace of ideas, services, and goods. Unhindered by space or time, social media has become the most critical tool for business communication and ultimately the largest arena upon where ideas are constructed and spread with speed or where others are deconstructed and invalidated with unrestrained ferocity.
WWW.THEPOWERISNOW.COM
LOOKING AT SOCIAL MEDIA FROM A NEW PERSPECTIVE: IS IT A BIGGER PRIORITY NOW THAN EMAIL FOR GROWTH? As the entire world is convulsed in the internet labyrinth, social media has emerged as the most convenient arena for convergence and building of relations and expansion of businesses. Simultaneously, the existing frailties of social media platforms have meant that when official matters of a business are communicated, it is done through the formal email lists in a more personalized way. The delicate co-existence between these modes of communications with clients is also occasioned by the fact that a section of society, notably the older segment, has been slow to adopt the social media craze or is opposed as an outright generational protest or technophobia. They will continue to grapple for space, but social media platforms have grabbed enough attention and space, and every serious real estate
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