Looking at social media from a new

By Adrian Bates

Social media has metamorphosed from the platform for the meeting point for chit chat, banter, and the light entertainment it was. It is now the world’s vast marketplace of ideas, services, and goods. Unhindered by space or time, social media has become the most critical tool for business communication and ultimately the largest arena upon where ideas are constructed and spread with speed or where others are deconstructed and invalidated with unrestrained ferocity.

LOOKING AT SOCIAL MEDIA FROM A NEW PERSPECTIVE: IS IT A BIGGER PRIORITY NOW THAN EMAIL FOR GROWTH?

As the entire world is convulsed in the internet labyrinth, social media has emerged as the most convenient arena for convergence and building of relations and expansion of businesses. Simultaneously, the existing frailties of social media platforms have meant that when official matters of a business are communicated, it is done through the formal email lists in a more personalized way.

The delicate co-existence between these modes of communications with clients is also occasioned by the fact that a section of society, notably the older segment, has been slow to adopt the social media craze or is opposed as an outright generational protest or technophobia. They will continue to grapple for space, but social media platforms have grabbed enough attention and space, and every serious real estate

Compared with the use of Email, the social media platforms will get to many audiences in the from far and wide across the country faster than many perceive. This is beyond what traditional broadcast email can achieve. There is no better strategy to have information widely scattered across the globe than social media.

The current generation of internet users converges on social media sites such as Facebook, Instagram, Twitter, and LinkedIn. It is not a priority to have your real estate on these platforms but to maintain a reputation of constant updates, reputation management, and prompt resolution of arising matters to reap the fruits of social media marketing.

When viewed critically, social media has not taken the place of traditional email communication per se. What it had done is that it has taken a highly hyped position in the communication continuum, so prominent that it cannot be ignored. For real estate business, Social media is a priority frontier because of many issues, including;

• VAST SPREAD MEANS TO REACH HIGH

INTENT CLIENTS.

The social media algorithm ensures the clients who require chronological information are updated frequently and can find authenticity in the stories and endorsements of others. When it comes to the mass broadcast of information without discrimination, social media wins against traditional email lists.

• SOCIAL MEDIA IS COST-EFFECTIVE AND

IMPACTFUL.

Social media pages updated frequently will achieve more meaningful and timely communication and avoid back and forth email exchanges and follow-ups. Scaling down teams reduce the cost of running a business, and the interpersonal and intergroup conversation in social media is essential in improving the quality of services

• BRAND AWARENESS AND TRUST ARE

QUICKLY BUILT ON SOCIAL MEDIA THAN

USING MAILING LISTS.

Social media platforms such as FaceBook have features to test awareness and monitor a brand’s reach. This is achieved through followership, views, likes, and endorsements. On the same plane, these platforms being visual create a better mode to display the products in a more powerful multimedia context and occasionally live-streaming. Responses are immediate, and this enhances the growth of a company and its products.

On a functionality scale, social media platforms will continue to command priority because of the high traffic associated with them compared to email lists. The Email nevertheless remains the treated tool of one-to-one communication to clients. It seems the two modes must proceed in a complementary relationship. While Social media gets in the client, the Email completes the deal!

Work cited.

https://www.lucidpress.com/blog/5-social-media-tips-real-estate.