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Oman Tourism Development Company - Social Return on Investment Analysis
There were positive changes that resulted from launching the Zaree project in Khasab. One such change is the opportunity for the Zaree group to potentially become self-employed and to be part of an amazing and unique project. Secondly, it helped increase the confidence of the group, to develop important skills and to gain an important status for the work they do at a local and international level. And lastly, it has helped enhance the image of Khasab by providing a unique tourist service to visitors arriving on cruise boats, and in promoting and educating tourists about Oman’s culture and heritage, particularly the role of women in Oman. Lubna Bader Al Mazroei - PhD student Ministry of Tourism