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Winter Village 2017 A public event organised by Omran


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Winter Village 2017 A public event organised by Omran

Contents

Memorable Moments Some of the many memorable moments from the Winter Village, captured by up-and-coming photographic talent Mulham Al Wahaibi.

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OCEC: OMRAN’s World Class Development

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Magical Experiences

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Objectives at a Glance

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Winter Village Art

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Visitors

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Trending

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Small Businesses, Big Opportunities

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The Reviews Are In!

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Entertainment Extravaganza

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Thank You

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Cool Entertainment and Hot Activities

A frost-filled wonderland with flurries of fun ‘faux’ snow, the chilled Winter Village treated visitors to a vibrant kaleidoscope of non-stop entertainment, one-of-a-kind experiences and unforgettable activities – from dazzling musical shows and colourful street performers to winter inspired rides and fabulous fairground attractions.


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Winter Village 2017 A public event organised by Omran

OCEC: OMRAN’s World Class Development

Objectives at a Glance The Winter Festival was designed to:

Situated in Madinat Al Irfan, the new urban environment in the heart of Muscat, the state-of-the-art Oman Convention & Exhibition Centre (OCEC) plays a key role in the Government’s economic diversification strategy as the centrepiece of the Sultanate’s ambitious business development programme. Indeed, since opening the doors of its cutting-edge Exhibition Centre in October 2016, OCEC has positioned Oman as a major venue for regional and international business tourism, successfully hosting over 184 local, regional and international events and attracting in excess of 750,000 visitors in its first year of operation. With a focus on sectors targeted in Vision 2040, OCEC now looks forward to extending its offer as it welcomes a diverse portfolio of major high-profile global conferences, functions and meets to its trend-setting purpose built convention centre planned to open in late 2018.

A Powerhouse for Domestic Tourism With OCEC firmly established as a dynamic hub for business and commerce, OMRAN set about realizing the next stage of the Center’s development strategy its launch as a venue for innovative large-scale world-class events and unique experiences for the local community. This new phase was ushered in with the Winter Village, 14-23 December 2017. A celebration of the cool season, this specially devised and developed festival was carefully crafted by OMRAN to introduce residents of the sultanate, visitors and tourists to the first-class family friendly offer of OCEC and its trend-setting facilities while enhancing their enjoyment of the winter season through an exciting themed programme of exceptional entertainment and unmissable activities.

Key Features - OCEC Precinct

Exhibition Centre

• Covers 1.6 million sqm

• 22,000 sqm of column free exhibition space

Promote OCEC as the ‘talk of the town’ Introduce OCEC as the venue of choice for the local community Build public awareness of OMRAN and of the OCEC as a development of national importance Attract new market segments to enjoy the unique offer of the OCEC Set a new and distinct standard for family events in Oman

• Four hotels: one five-star, two four-star, one three-star

• Exhibition space can be divided into five halls and has combined seating for 10,000 delegates

• Crowne Plaza Hotel opened in November 2017

• Ten flexible hospitality suites for 25-100 delegates

• JW Marriott to be opened late 2018

• Cutting edge technology

• Shopping mall

• 12,000sqm of outdoor exhibition space with panoramic sea views

• Commercial business park

• State-of-the-art 3,200 seat multi-purpose lyric style auditorium

• Two large apartment complexes

• 450 seat theatre

• Convenient location adjacent to the highway

• Two spectacular ballrooms

• Just four kilometres and ten minutes from Muscat International Airport

• 14 meeting rooms

• Sustainably built in accordance with the globally recognized US LEED green building certification programme

• Central food court

• Awarded LEED Gold certification (Phase One, Exhibition Centre)

• Hospitality suites and a VIP pavilion


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Winter Village 2017 A public event organised by Omran

34 Volunteers Perfecting Professional Skills

Drawing fun-focused families from across Oman, the Winter Village welcomed in excess of

Adding some winter polish to their professional skills, a team of 34 student volunteers from the Oman Tourism College gained a range of valuable work experiences at the busy Winter Village. The enthusiastic tourism leaders of tomorrow were involved in: Data capture

visitors between 14 – 23 December.

Public relations Customer Service Sales Entertainment


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Winter Village 2017 A public event organised by Omran

Small Businesses, Big Opportunities

32 SMEs Participated

As part of OMRAN’s commitment to capacity building and its support for Oman’s incredible talent pool, the Winter Village showcased the fantastic products and services of 32 leading Omani SMEs at the Season’s Market. And placing local business at the centre of the Winter Village’s success, OMRAN employed local events management company Suza Events to organize the Winter Village’s activities and musical entertainment while the Season’s Market was set up and run by Muscat-based marketing specialists Bandera Sensation.

Entertainment Extravaganza

Offering something for everyone, the Winter Village’s stellar programme of captivating musical entertainment enchanted visitors of all ages with breath-taking spectacles, side-splitting comedy and spellbinding star performances. The spectacular musicals shows on offer twice a day each were: Alice in Wonderland

Latafa

Silver Argan Enterprises

Fntara

Neqsa Khalegiah

Alnoor Occasion

Masar Oman

Nuti Collection

Riyas & Priyas

Shahad Al Bahrain

Russain Beauty Secrets

Poney Oman

Hajer Belochi Couture

Dukan Al Asal

Pyounjo - White Angel

Layali Al Asalah

Amal Clothes & Perfumes

Louz

Coccinella

Hind Design

My Sweet Celebration

Al Gashwah

Amjad Al Islam

Rafeef Design

Al Bashayer World

Damascus House

The Filling Station

Zaizafoon

Nassra Makeup

Sara’s cheesecake

Smiles Boutique & Spa

Shahad Al Bahrain

Dandina

Thank you

Beauty and the Beast

, ve music tional li a s n e s m m tform fro Just Ja one pla h p ro ic open m alents g local t in d n a t outs

The Winter Wonder Singalong

The Bardan Dance Show

For one n ight only A very spe starring O cial conce man’s own rt Mohamm Kuwaiti ac ed Al Man apella perf ji with ormer Oth man Al Ib rahim.


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Winter Village 2017 A public event organised by Omran

Cool Entertainment and Hot Activities

Firmly at the heart of the Winter Village ambience and popular with visitors of all ages, was the picturesque Season’s Market which offered the opportunity to pick up special souvenirs, unique handicrafts and must-have gifts from local entrepreneurs and up-and-coming businesses. Of course, vital ingredients of the Winter Village’s extra special atmosphere and magnets for revellers, were its chilled cafés and irresistible mouthwatering food stalls, teeming with delicious delicacies and tasty local snacks by Omani entrepreneurs.

Whatever was going on in the Winter Village, the centre of attention in every crowd was mischievous mascot Bardan who quickly became a local hero and social media star as fun-seekers shared selfies featuring the playful snowball with their friends and across their favourite online platforms.


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Winter Village 2017 A public event organised by Omran

Magical Experiences

Keeping youngsters entertained, capturing their imagination and building magical memories were the Winter Village’s 14 fun-fuelled winter-themed children’s activities.

Winter Village Art

Enthralling the crowds as they combined art and entertainment, ten stand-out Omani artists put their talents to the test and transformed snowball mascot Bardan to create a colourful collection of unique Winter Village masterpieces. The acclaimed Omani artist Anwar Sonya participated delivering a unique artwork.

Participating Artists Anwer Sonya Samar Al Kaabi Hafsa Al Tamimi Bushra Alzuhimi Salim Al Salami Enaam Al Lawati Noora Al Zedjali Sami Al Siyabi

Fairground rides

Slides

Skating rink

Bouncy castle

Snow globe

Snowball fun

Winter maze

Yasser Al Dhanki Reham Noor


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Winter Village 2017 A public event organised by Omran

Total Media Value (RO) Print / TV / Radio

Trending @wintervillageom

The Winter Village made a powerful impact on local media, featuring prominently in Arabic and English newspapers and magazines, showcased on Oman TV, and highlighted across Oman’s radio stations. Making full use of social media to share news of its attractions and highlights to as wide an audience as possible, the Winter Village developed an engaged base of fans and followers across all major platforms, garnering overwhelmingly positive comments on its posts, featuring in a variety of hashtags, and achieving a significant number of impressions, video views, likes and shares.

Impressions

Impressions

1,000,000

181,000

3,900

292

66.9% 33.1%

32.0% 68.0%

Comments

Followers

female

male

Impressions

3,100

Retweets

Page engagement

Followers

Followers

female

3,100

male

70.2% 29.8% female

male


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Winter Village 2017 A public event organised by Omran

The Reviews Are In!

Here’s a selection of the fantastic feedback we received on the Winter Village.

“Thank you to OMRAN for organizing the Winter Village. It was a fantastic event. The shows brought kids closer to their favorite characters at the event. The space given over to SMEs to promote their products and services was excellent.” Amina Al Balushi Visitor

“The Winter Village was distinctive and attraced both young and old. It was a great respite for families to change their daily routines. It was a great experience for us and very successful which led to good sales and significant brand promotion. Having entertainment and activities along with the market supported its participants as the whole event attracted large numbers compared to other events we have attended. It’s worth mentioning that although the Winter Village attracted many visitors we can say that 97% of our sales were by Omanis. In conclusion, I would like to thank all the organizers and sponsors of Winter Village and we hope it will be repeated again.” Dr. Rauhiya Al Khaifi Latafa

The Winter Village, organized by OMRAN at the Oman Convention and Exhibition Centre is a great example of well-organized event that offers all round family entertainment and attracted thousands of visitors daily. The team of university students who operated the activities and learnt from this experience should be commended for painting a beautiful picture of the event. Shaikh Ishaq Al Siyabi Ex- Deputy Chairman of Majlis Al Shura

“As a young trainee and volunteer with OMRAN, I expected to be given tasks rather than giving them. I have had little experience in handling a leadership role but the Winter Village gave me that chance. I led 34 volunteers and with ups-and-downs, learned, hand-in-hand with the team how to carry out a leadership role. Thank you for this incredible opportunity.” Rimaaz Al Riyami OMRAN Trainee / Volunteer

“I would like to send a special thank you to the OMRAN team for a great concept and for the opportunity offered to us to be part of the event and which enabled us to promote and market our products. We make a promise to maintain our quality and keep our beloved customers smiling. We wish you all the best for upcoming events.” Tariq Al Busaidi Crepe De Licious

“The Winter Village was an excellent event for children and adults. With wonderful shows and games as well as excellent promotion of local restaurants which provided a great array of food options. A brilliant event!” Amal Al Aufy Visitor


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Winter Village 2017 A public event organised by Omran

Hosting Sponsor

Media Sponsor

Media Sponsor

Thank you

OMRAN extends its heartfelt thanks to its marvellous sponsors for their generous support and active contributions to the overwhelming success of the Winter Village. Beverage Sponsor

OMRAN would also like to express its gratitude and offer its sincere appreciation to the government organisations and businesses who provided their assistance, advice and skills during the development and planning of the Winter Village as well as during the event itself. Royal Oman Police Ministry of Commerce & Industry (MOCI) Public Authority for Civil Defense & Ambulance (PACDA) Security & Safety Services LLC Oman International Exhibition Center (OIEC) Oman Tourism College (OTC) Suza Events Bandera Sensation Lamahat

Oman Tourism Development Company SAOC

KNOW HOW . RESPECT . BEYOND / omran.om


Winter Village Event Report  
Winter Village Event Report  
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