50 ACTIVATION GALLERY | EMERGING BRANDS
SHOPPER MARKETING JANUARY 2019
Vogue International, a manufacturer and distributor of salon-heritage hair care and personal care products, consistently makes its presence known at Walgreens. Among the activity has been these displays for the OGX and Maui Moisture brands. Johnson & Johnson acquired Vogue International in 2016.
More images at P2PI.org In May 2018, Bausch + Lomb launched Lumify eye drops for the treatment of eye redness, promising the SKU would provide lasting relief without the adverse effects associated with leading redness relievers. At Walmart, the product earned secondary merchandising space on a dedicated endcap.
Part of CVS/pharmacy’s initiative to go beyond traditional drugstore beauty offerings, the retailer devoted merchandising space in its BeautyIRL storewithin-a-store formats to over 30 emerging indie brands including Storybook Cosmetics and Doll Face.
Path to Purchase Institute members can view activations from emerging and well-established brands in the image vault at P2PI.org.