RTN20 eBook - Native Delivery Best Practices

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Customer Awareness & Marketing SOCIAL Create accounts on various social media platforms. (Facebook and Instagram are considered highly effective)

WEBSITE/APP Leverage first- or thirdparty online ordering platforms in order to build and maintain an online presence • Update Google My Business with this channel • Connect to your other technologies (POS, Delivery Management) • Advertise as you would 3PD (Stickers, Signs, Word of Mouth)

RESTAURANT TECHNOLOGY NETWORK

THIRD-PARTY DELIVERY WIN-BACKS Let customers know that you offer delivery and provide where to order • QR Codes • Printed Flyers • Be careful with third-party delivery company policy, as it attributes to marketing in this way • Branding on your website • Push Notifications from your App

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• Promotion and removal of third-party delivery fcb128 references • Guide customers to your websites and apps • Create incentives for customers by providing discounts for ordering directly from your brand


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