69th Annual Consumer Expenditures Study Coconut water’s rapid rise to fame continues to push ahead and open up doors for launches of other plantbased beverages that offer consumers more natural, lower-sugar alternatives, according to Mintel. Some producers have blended coconut water with aloe, which has been linked to reducing inflammation in the body as well as, when in topical format, on the skin. Maple water has enjoyed strong media buzz in the past year as “the next coconut water.” The nutrientdense water — naturally filtered by maple trees — is the first form of sap that comes out of a tap before it’s cooked off into more recognizable maple syrup. Rich in bioactive compounds, or powerful antioxidants, maple water can reduce the risk of cancer and other diseases, according to its advocates. Pairing new ingredients such as bamboo and artichoke with established ingredients like coconut water has also helped with the introduction of new plant waters to the market. Like coconut water, bamboo water has a short ingredient list, a low calorie level and a distinguishing
Pop Goes the Snack
nutrient, silica, which is an essential building block in creating and maintaining structural support in the body. The product is made by extracting the liquid from bamboo leaves through a cold-press process. Arty’s artichoke water has been positioned as the next natural electrolyte beverage, loaded with essential vitamins, antioxidants and minerals, including sodium, potassium and calcium. The drink is naturally sweetened with lemon, mint, monk fruit and agave to make it more palatable, according to Mintel. Alkaline waters are also seeing some growth. These waters claim to contain natural electrolytes and alkalizing compounds, among them calcium, silica, potassium, magnesium and bicarbonate, by way of their filtering method. They are touted for supposedly reducing acid and restoring chemical balance in the body. This might be why among jug waters, The Alkaline Water Co. saw the most sales growth this year, with a whopping 103 percent increase versus other brands with much smaller numbers in the single-digit growth range or even in decline, according to IRI.
Salty Snack Category Brand
Total Potato Chips Tortilla/Tostada Chips Other Salted Snacks (No Nuts) Cheese Snacks Pretzels Ready-to-eat Popcorn/ Caramel Corn Corn Snacks (No Tortilla Chips) Pork Rinds
C
onsumers want to eat more healthfully without sacrificing taste, and this continues to be an important factor in the $9.86 billion salty snack category. Dollar sales in the overall category were up a mere 2.17 percent for the year ending May 15, according to IRI data, and the growth isn’t coming from traditional items like potato chips and pretzels, sales of which were down 0.71 percent and 1.6 percent, respectively.
Top 10 Tortilla/Tostada Chip Brands Top 10 accounts for 82% of total category dollar sales, 83% of unit volume Brand
Total Doritos Tostitos Tostitos Scoop Private Label Santitas Mission Tortilla On the Border Barcel Takis Fuego Calidad Food Should Taste Good
Dollar Sales (in Millions)
Percent Change
Unit Volume (in Millions)
Percent Change
$2,489.0 776.9 418.0 290.4 151.2 146.7 66.9 62.1 55.5 50.6 27.9
3.0% 5.2 1.9 3.4 3.9 -2.6 -4.2 11.6 29.4 8.3 -6.4
943.8 307.3 130.7 86.3 82.6 72.7 23.7 22.8 24.7 28.1 8.9
4.5% 6.5 4.3 6.4 3.4 -1.5 0.2 14.9 28.5 13.4 -13.3
Dollar Sales (in Millions)
Percent Change
Unit Volume (in Millions)
Percent Change
$9,862.1 3,529.1 2,489.0
2.2% -0.7 3.0
3,950.9 1,535.1 943.8
2.4% -0.2 4.5
1,447.8 714.8 621.0
5.2 3.6 -1.6
451.6 341.9 232.6
5.5 2.3 -1.2
500.9
16.5
190.4
14.8
457.8 101.7
0.2 3.6
197.7 57.8
0.9 3.2
Percent of Total/Share Dollars 4.6%
1.0%
5.1%
6.3% 35.8% 7.2%
14.7% 25.2%
Potato Chips Tortilla/Tostada Chips Other Salted Snacks (No Nuts) Cheese Snacks Pretzels Ready-to-eat Popcorn/ Caramel Corn Corn Snacks (No Tortilla Chips) Pork Rinds
Ranked by total U.S. food dollar sales for 52 weeks ending May 15, 2016 Source: IRI, a Chicago-based market research firm (@iriworldwide); Progressive Grocer Market Research, 2016
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Source: IRI, a Chicago-based market research firm (@iriworldwide); Progressive Grocer Market Research, 2016
| Progressive Grocer | Ahead of What’s Next | July 2016