Mosquito repellent brand Para’Kito teamed with Atlanta-based display maker Georgia-Pacific to create an instore interactive floorstand that uses augmented reality to engage, entertain and inform shoppers about its wearable products. To engage, shoppers scan a QR code on the display that directs them to a site where they can choose from a menu of three AR-enabled experiences: a 60-second, camera-based mosquito repellent game, a three-question quiz to determine the ideal product for their needs, or a short video starring professional surfer Maud Le Car wearing a Para’Kito product.
Amazon is letting shoppers virtually try on nearly 500 lip colors with ModiFace, the beauty tech developer acquired by L’Oreal last year. ModiFace says its simulation of makeup shades is done automatically, based on an AI-powered analysis of information provided by beauty brands and images of the product on social media.
Kiss Products deployed a festival-themed endcap display at Walmart inviting shoppers to try on false lashes virtually by downloading the brand’s “Lash Wardrobe” mobile application. (The brand also promoted the tool the prior year with an endcap display at Walgreens.)
August 2019
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