In the Business of Good Vibes Greyhound grad Breanna Smith (BFA 19) is
jewelry, stickers and wood
the owner and creative force behind Digital
burned art.
Vibes, an online shop offering a variety of New Mexico-themed apparel, accessories and more.
“All of my stuff is Southwest/New Mexico themed, which was not
Breanna got the idea to create the business
something I was planning
while designing T-shirts to sell and raise
to continue to do at first,”
funds so she could study in Europe. “I started
Breanna said. “During
to design and print T-shirts out of my garage, and I was so shocked at the amount of support I gained from it,” she said. “I still had no idea that this was something I wanted to do long-term.”
my first year, I struggled with trying to make a “brand” for myself, which is crucial when starting a business. Once I realized
Breanna graduated and moved to
how important it was to
Albuquerque, but there were no graphic
have a constant theme and
design jobs that interested her. That’s when
niche for my products, I
she decided operating her own business full
stuck with the Southwest
time was the way to go.
vibe, and it has made
T-shirts are still her bread and butter, but she
everything much easier to
has since branched out to other items like
sell and expand.” Her small business is a big success, and Breanna is enjoying that success while she has it. “I could go on all day about how rewarding it is to own a successful business at 23 years old,” Breanna said. “My customers are simply amazing. The amount of support I receive from them is something that I still can’t get over.” The business is entirely online, with both a Facebook page (Facebook.com/Digital. Vibes.Create) and Instagram account (Instagram.com/ Digital.Vibes.Create).
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Green & Silver | December 2020
By Desiree Cooper
