230 Taconic Road | Marketing Update | June 2025

Page 1


RECENT AND UPCOMING MARKETING

BROKER OPEN HOUSE

APRIL 29

20 agents attended Broker Open House

GREENWICH MAGAZINE

APRIL ISSUE

10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.

HOULIHAN LAWRENCE PORTFOLIO OF HOMES

APRIL

17,000 circulation: Our stunning magazine, published seasonally, is reserved for showcasing properties priced $2 million and above. 5,000 copies in total are inserted into the New York Times. Regional print insertions for the Portfolio include the Greenwich Time/Stamford Advocate.

GREENWICH TIME SPRING SHOWCASE

APRIL 11

53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

ELLEN MOSHER PERSONAL AD IN GREENWICH TIME SPRING SHOWCASE

APRIL 11

53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

MANSION

GLOBAL /WSJ PRINT AD

APRIL 12

Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.

DIGITAL BANNER CAMPAIGN

APRIL

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

The banners click through to the property website. Banners are targeted by geography; Pacific Palisades, CA, Manhattan, NY, Hamptons, NY, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL

RECENT AND UPCOMING MARKETING

INSTAGRAM PROMOTION

APRIL

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

HL GREENWICH MARKET REPORT - PRINT AND DIGITAL

Q1 REPORT

2025 Q1 Greenwich Market Report

FACEBOOK AD CAMPAIGN

APRIL

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

GOOGLE RETARGETING PROPERTY AD

APRIL

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGITAL BANNER AD

APRIL

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

NYT.COM - DIGITAL BANNER AD

APRIL

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

HOULIHAN LAWRENCE PORTFOLIO OF HOMES

SPRING ISSUE | MAY

17,000 circulation: Our stunning magazine, published seasonally, is reserved for showcasing properties priced $2 million and above. 5,000 copies in total are inserted into the New York Times. Regional print insertions for the Portfolio include the Greenwich Time/Stamford Advocate.

RECENT AND UPCOMING MARKETING

HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY

MAY

Properties are displayed prominently within carousel and link directly to the home’s webpage.

DIGITAL BANNER CAMPAIGN

MAY

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

The banners click through to the property website. Banners are targeted by geography; Rye, NY. NYC, Brooklyn, Hamptons, Palm Beach Florida, Malibu, CA, San Carlos, CA, Hollywood Hills, CA, Manhattan Beach, CA.

FACEBOOK AD CAMPAIGN

MAY

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

MAY

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

GOOGLE RETARGETING PROPERTY AD

MAY

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGITAL BANNER AD

MAY

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

NYT.COM - DIGITAL BANNER AD

MAY

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

RECENT AND UPCOMING MARKETING

GREENWICH MAGAZINE

JUNE

ISSUE

10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.

DIGITAL BANNER CAMPAIGN

JUNE

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com and UK publications Telegraph (Telegraph.co.uk), The Times of London (theTimes.co.uk) and the Guardian (theGuardian.com)

The banners click through to the property website. Banners are targeted by geography; London, UK, Rye, NY. NYC, Brooklyn, Hamptons, Palm Beach Florida, Malibu, CA, San Carlos, CA, Hollywood Hills, CA, Manhattan Beach, CA.

FACEBOOK AD CAMPAIGN

JUNE

This ad is custom created and targeted to high-net worth individuals in New York. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

JUNE

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

GOOGLE RETARGETING PROPERTY AD

JUNE

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGITAL BANNER AD

JUNE

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

NYT.COM - DIGITAL BANNER AD

JUNE

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

RECENT AND UPCOMING MARKETING

GREENWICH TIME - EDITORIAL

JULY

Editorial piece to promote 230 Taconic Road. Ellen Mosher to provide comments. 53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

JAMES EDITION WEBSITE - HOMEPAGE PLACEMENT

JULY

With over 10 million monthly page views from around the world, JamesEdition.com is the quintessential marketplace for ultra-high net worth individuals. With users evenly spread through the Americas, EMEA and Asia, JamesEdition.com is the only truly global site to market luxury.

DAN’S PAPER HAMPTONS- PRINT AD

JULY 4

14,000 Circulation: A weekly lifestyle publication in the Hamptons.

MANSION GLOBAL /WSJ PRINT AD

JULY 19

Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.

MAYFAIR INTERNATIONAL REALTY, LONDON

JULY

Featured property in front window dislpay

DIGITAL BANNER CAMPAIGN

JULY

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com and UK publications Telegraph (Telegraph.co.uk), The Times of London (theTimes.co.uk) and the Guardian (theGuardian.com)

The banners click through to the property website. Banners are targeted by geography; London, UK, Rye, NY. NYC, Brooklyn, Hamptons, Palm Beach Florida, Malibu, California,, San Carlos, Hollywood Hills, Manhattan Beach.

FACEBOOK AD CAMPAIGN

JULY

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

RECENT AND UPCOMING MARKETING

INSTAGRAM PROMOTION

JULY

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

GOOGLE RETARGETING PROPERTY AD

JULY

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGITAL BANNER AD

JULY

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

NYT.COM - DIGITAL BANNER AD

JULY

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY

AUGUST 12

Properties are displayed prominently within carousel and link directly to the home’s webpage.

DIGITAL BANNER CAMPAIGN

AUGUST

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com and UK publications Telegraph (Telegraph.co.uk), The Times of London (theTimes.co.uk) and the Guardian (theGuardian.com)

The banners click through to the property website. Banners are targeted by geography; London, UK, Rye, NY. NYC, Brooklyn, Hamptons, Palm Beach Florida, Malibu, California,, San Carlos, Hollywood Hills, Manhattan Beach.

RECENT AND UPCOMING MARKETING

HOULIHAN LAWRENCE GALLERY OF HOMES

FALL

ISSUE

40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.

INSTAGRAM PROMOTION

AUGUST

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

FACEBOOK AD CAMPAIGN

AUGUST

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on

GOOGLE RETARGETING PROPERTY AD

AUGUST

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGITAL BANNER AD

AUGUST

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

NYT.COM - DIGITAL BANNER AD

AUGUST

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

PAST MARKETING

PAST MARKETING

APRIL

4 - MARCH, 2025

230

TACONIC

ROAD - LISTING GOES LIVE

APRIL 4

JUST LISTED CARD

APRIL 4

Sent to targeted addresses throughout Westchester, Greenwich and affluent Manhattan postal codes.

GREENWICH TIME SPRING SHOWCASE PRINT AD

APRIL 12

53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

BROKER OPEN HOUSE

APRIL 16

45+ agents attended Broker Open House

DIGITAL BANNER CAMPAIGN

APRIL

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK

GOOGLE RETARGETING PROPERTY AD

APRIL

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGTIAL BANNER AD

APRIL

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

INSTAGRAM PROMOTION

APRIL

Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

PAST MARKETING

APRIL 4 - MARCH, 2025

FACEBOOK AD CAMPAIGN

APRIL

This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

NYT.COM - DIGTIAL BANNER AD

APRIL

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY

MAY

Properties are displayed prominently within carousel and link directly to the home’s webpage.

DIGITAL BANNER CAMPAIGN

MAY

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK

GREENWICH MAGAZINE

MAY 1

10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.

WSJ PRINT AD

MAY 3

Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.

GREENWICH TIME FULL PAGE PRINT AD

MAY 17

53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

PAST MARKETING

APRIL 4 - MARCH, 2025

TARGETED EMAIL CAMPAIGN

MAY 23

Property promotion to Wealth Engine Database - An exclusive list through our Luxury Portfolio program of high net worth individuals.

NEW YORK COTTAGES AND GARDENS MAGAZINE PRINT AD

MAY/JUNE

NY Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue

CONNECTICUT COTTAGES AND GARDENS - DO’S & DON’TS SECTION

MAY/ JUNE ISSUE

Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury

HAMPTONS COTTAGES AND GARDENS - DO’S & DON’TS SECTION

MAY/ JUNE ISSUE

Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury

INSTAGRAM PROMOTION

MAY

Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

FACEBOOK AD CAMPAIGN

MAY

This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

NYT.COM - DIGTIAL BANNER AD

MAY

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

GOOGLE RETARGETING PROPERTY AD

MAY

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

PAST MARKETING

APRIL 4 - MARCH, 2025

BROWNSTONER - DIGITAL BANNER AD

MAY

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

LUXURY PORTFOLIO INTERNATIONAL - DIGITAL BUNDLE

JUNE

Feature on Luxuryportfolio.com listing carousel. Feature in monthly “On the Market” email newsletter, which deploys to 10k+ qualified contacts including consumers , marketing contacts, brokers, owners and agents across the LPI network. Social Media post across LPI channels.

DIGITAL BANNER CAMPAIGN

JUNE

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK

HOULIHAN LAWRENCE GALLERY OF HOMES

SUMMER

ISSUE

40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.

GOOGLE RETARGETING PROPERTY AD

JUNE

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGITAL BANNER AD

JUNE

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

PAST MARKETING

APRIL 4 - MARCH, 2025

NYT.COM - DIGITAL BANNER AD

JUNE

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

FACEBOOK AD CAMPAIGN

JUNE

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

JUNE

Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

MAYFAIR INTERNATIONAL REALTY, LONDON

JUNE

Featured property in front window dislpay

BROKER OPEN HOUSE

JULY 16

12 agents attended Broker Open House

FINANCIAL TIMES (UK) PRINT AD

JULY 6

The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening

MANSION GLOBAL /WSJ PRINT AD

JULY

Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.

HAMPTONS COTTAGES AND GARDENS - PRINT AD

JULY ISSUE

Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury

PAST MARKETING

APRIL 4 - MARCH, 2025

GOOGLE RETARGETING PROPERTY AD

JULY

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGITAL BANNER AD

JULY

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

NYT.COM - DIGITAL BANNER AD

JULY

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

FACEBOOK AD CAMPAIGN

JULY

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

JULY

Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

GOOGLE RETARGETING PROPERTY AD

AUGUST

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

PAST MARKETING

APRIL 4 - MARCH, 2025

BROWNSTONER - DIGITAL BANNER AD

AUGUST

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

NYT.COM - DIGITAL BANNER AD

AUGUST

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

FACEBOOK AD CAMPAIGN

AUGUST

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

AUGUST

Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

HL GREENWICH MARKET REPORT - PRINT AND DIGITAL

SUMMER Q2 REPORT

2024 Q2 Greenwich Market Report 230 Taconic Road. was featured on the front cover.

HOULIHAN LAWRENCE GALLERY OF HOMES

FALL ISSUE

40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.

GREENWICH MAGAZINE

SEPTEMBER ISSUE

10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.

GREENWICH TIME FALL SHOWCASE

SEPTEMBER 20

53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

PAST MARKETING

APRIL

4 - MARCH, 2025

NEW YORK TIMES - SUNDAY REAL ESTATE SECTION PRINT AD

SEPTEMBER 15

The Sunday Real Estate section includes New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey.

Circulation of 208,400

HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY

SEPTEMBER

Properties are displayed prominently within carousel and link directly to the home’s webpage.

GOOGLE

RETARGETING PROPERTY AD

SEPTEMBER

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGITAL BANNER AD

SEPTEMBER

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

NYT.COM - DIGITAL BANNER AD

SEPTEMBER

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

FACEBOOK AD CAMPAIGN

SEPTEMBER

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

SEPTEMBER

Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

PAST MARKETING

APRIL 4 - MARCH, 2025

HL GREENWICH MARKET REPORT - PRINT AND DIGITAL

FALL Q3 REPORT

2024 Q3 Greenwich Market Report

HOULIHAN LAWRENCE PORTFOLIO OF HOMES

FALL ISSUE | OCTOBER

17,000 circulation: Our stunning magazine, published seasonally, is reserved for showcasing properties priced $2 million and above. 5,000 copies in total are inserted into the New York Times. Regional print insertions for the Portfolio include the Greenwich Time/Stamford Advocate.

BROKER OPEN HOUSE

OCTOBER 22

DIGITAL BANNER CAMPAIGN

OCTOBER

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK

MANSION GLOBAL /WSJ PRINT AD

OCTOBER 19

Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.

LUXURY PORTFOLIO INTERNATIONAL - DIGITAL BUNDLE

OCTOBER

Feature on Luxuryportfolio.com listing carousel. Feature in monthly “On the Market” email newsletter, which deploys to 10k+ qualified contacts including consumers , marketing contacts, brokers, owners and agents across the LPI network. Social Media post across LPI chanels.

MAYFAIR INTERNATIONAL REALTY, LONDON

OCTOBER

Featured property in front window dislpay

PAST MARKETING

APRIL 4 - MARCH, 2025

GOOGLE RETARGETING PROPERTY AD

OCTOBER

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGITAL BANNER AD

OCTOBER

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

NYT.COM - DIGITAL BANNER AD

OCTOBER

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

FACEBOOK AD CAMPAIGN

OCTOBER

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

OCTOBER

Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

DIGITAL BANNER CAMPAIGN

NOVEMBER

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK

PAST MARKETING

APRIL 4 - MARCH, 2025

CONNECTICUT COTTAGES AND GARDENS - PRINT AD

NOVEMBER ISSUE

Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury

HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY

NOVEMBER

Properties are displayed prominently within carousel and link directly to the home’s webpage.

NYT.COM - DIGITAL BANNER AD

NOVEMBER

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

FACEBOOK AD CAMPAIGN

NOVEMBER

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

NOVEMBER

Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

GOOGLE RETARGETING PROPERTY AD

NOVEMBER

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGTIAL BANNER AD

NOVEMBER

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

PAST MARKETING

APRIL 4 - MARCH, 2025

MANSION GLOBAL /WSJ PRINT AD

DECEMBER 14

Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.

DIGITAL BANNER CAMPAIGN

DECEMBER

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK

HOULIHAN LAWRENCE GALLERY OF HOMES

DECEMBER 16 - WINTER ISSUE

40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.

NYT.COM

- DIGITAL BANNER AD

DECEMBER

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

FACEBOOK AD CAMPAIGN

DECEMBER

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

DECEMBER

Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

PAST MARKETING

APRIL

4 - MARCH, 2025

GOOGLE RETARGETING PROPERTY AD

DECEMBER

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGTIAL BANNER AD

DECEMBER

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

DIGITAL BANNER CAMPAIGN

JANUARY

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

The banners click through to the property website. Banners are targeted by geography; Pacific Palisades, CA, Brentwood, CA, Malibu, CA , Manhattan, NY, Hamptons, NY, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL

GREENWICH TIME PRINT AD

JANUARY 17

53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

WSJ PRINT AD

JANUARY 24

Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.

HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY

JANUARY 27

Properties are displayed prominently within carousel and link directly to the home’s webpage.

FACEBOOK AD CAMPAIGN

JANUARY

This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

PAST MARKETING

APRIL 4 - MARCH, 2025

INSTAGRAM PROMOTION

JANUARY

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

BROWNSTONER - DIGITAL BANNER AD

JANUARY

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

GOOGLE RETARGETING PROPERTY AD

JANUARY

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

NYT.COM - DIGITAL BANNER AD

JANUARY

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

GREENWICH TIME PRINT AD | PRICE CHANGE

FEBRUARY 21

53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

MANSION GLOBAL /WSJ PRINT AD

FEBRUARY 22

Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.

DIGITAL BANNER CAMPAIGN

FEBRUARY

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

The banners click through to the property website. Banners are targeted by geography; Pacific Palisades, CA, Brentwood, CA, Malibu, CA, Eaton, CA , Manhattan, NY, Hamptons, NY, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL

PAST MARKETING

APRIL 4 - MARCH, 2025

HOULIHAN LAWRENCE GALLERY OF HOMES

SPRING ISSUE

40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.

FACEBOOK AD CAMPAIGN

FEBRUARY

This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

FEBRUARY

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

GOOGLE RETARGETING PROPERTY AD

FEBRUARY

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGITAL BANNER AD

FEBRUARY

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

NYT.COM - DIGITAL BANNER AD

FEBRUARY

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

DIGITAL BANNER CAMPAIGN

MARCH

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

Pacific Palisades, CA, Brentwood, CA, Malibu, CA, Eaton, CA , Manhattan, NY, Hamptons, NY, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL

PAST MARKETING

APRIL 4 - MARCH, 2025

GREENWICH MAGAZINE

MARCH ISSUE

10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.

NEW YORK TIMES - SUNDAY REAL ESTATE SECTION PRINT AD

MARCH 2

The Sunday Real Estate section includes New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey. Circulation of 208,400

CONNECTICUT COTTAGES AND GARDENS - PRINT AD

MARCH ISSUE

Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury

GOOGLE RETARGETING PROPERTY AD

MARCH

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

NYT.COM - DIGITAL BANNER AD

MARCH

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

FACEBOOK AD CAMPAIGN

MARCH

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

WEB TRAFFIC AND MARKET STATISTICS

Listing Traffic Last 30 Days 64 SAVES

1,379 VIEWS

$7 MILLION TO $12 MILLION

Currently Available in Greenwich

19 Properties

Click to view listings

In Contract in Greenwich

4 Properties

Click to view listings

Closed Sales since our list date (04/04/2024)

37 Properties

Click to view listings

REALTOR.COM TRAFFIC

MLS LISTING ACTIVITY REPORT

MARKET STATISTICS

SUPPLY / DEMAND ANALYSIS

MARKETOVERVIEW

3 - Greenwich Residential, Single Family as of   6/17/25

$10,000,000

MARKET STATISTICS

SUPPLY / DEMAND ANALYSIS

MARKETOVERVIEW

Greater Greenwich Residential, Single Family as of   6/17/25

SAMPLING OF DIGITAL AND PRINT PROMOTION

MANSION GLOBAL / WSJ

GEO TARGETED DIGITAL BANNER CAMPAIGN

Campaign Name: Ellen Mosher – 230 Taconic

Flight Dates: November 6th – May 5th

Target Sites: WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

Ad Units: 728x90, 970x250, 300x250, 300x600

Targeting: Pacific Palisades, CA, Manhattan, NY, Hamptons, NY, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL URL: https://countrycompoundingreenwich.com/

Delivered Impressions: 651,156 Clicks: 878 C.T.R. (Click Through Rate): 0.13%

Average CTR is 0.10%.  The 230 Taconic campaign CTR of 0.13% is thirty percent above the average best performing segment was WSJ.com

NOVEMBER 6 TO MAY 5 - DELIVERY REPORT

MANSION GLOBAL / WSJ

HL GREENWICH MARKET REPORT

surge in prices, not horizontal, sale price soared jumped 24.5%, and the saleprice brackets submarkets, suggesting and the averprivacy, land, Cos Cob, prices

(28 vs. 30 last flight-to-quality: fewer per square foot

$10M+ range, pendor geopolitical blend of prestige, where economic who understand pace of its own.

uniquely posi -

9 MOUNTAIN WOOD DR, GREENWICH, CT

Unparalleled luxury. Fully rebuilt seven bedroom home on 2.17 beautifully landscaped acres.

$12,995,000 | M 203.667.3887

85 RICHMOND HILL RD, GREENWICH, CT

Exquisite residence prominently sited on four level acres. Pool/spa and potential tennis court.

$6,795,000 M 203.705.9680

30 MILBANK AVE, GREENWICH, CT

The 1854 Robert Mead House in downtown Greenwich. Elegantly preserved and renovated.

SELLING BROKERAGE IN GREENWICH

9 YEARS AND COUNTING

230 TACONIC RD, GREENWICH, CT

Classic 10,000+ sf home on 4.7 gorgeous acres with pool, barn and two bedroom guest house.

$7,995,000 | M 203.705.9680

7 JONES PARK DR, RIVERSIDE, CT

Custom-built home blends coastal shingle style with sun-filled modern open plan. 50 minutes to NYC.

$5,995,000 | M 203.705.9680

1 IVANHOE LN, GREENWICH, CT

Mid-Country cul-de-sac boasts a five-bedroom Colonial on one acre with pool.

18 SHOAL POINT LN, RIVERSIDE, CT

Amazing 5-bedroom Riverside waterfront home with mesmerizing views, private dock and pool.

$7,150,000 | M 203.912.9233

490 NORTH ST, GREENWICH, CT

Architecturally significant, modern five-bedroom home with pool on one Mid-Country acre. $4,595,000 | M 203.257.4870

9 OAK LN, OLD GREENWICH, CT

terraces set

$4,595,000 M 203.536.4997

$4,500,000 | M 203.536.4997 M 917.620.9121

Nestled on the picturesque Shorelands waterfront, this sun-drenched home is paradise. $3,495,000 M 203.957.2736 M 914.282.1632

HOULIHANLAWRENCE.COM

INSTAGRAM

MARCH 3 | ELLEN MOSHER INSTAGRAM FEED

NYT - SUNDAY REAL ESTATE SECTION

CT COTTAGES AND GARDENS

HL GALLERY OF HOMES

FACEBOOK / INSTAGRAM

TARGETED CAMPAIGN

JANUARY 8 TO JANUARY 12

ACHIEVED 172 CLICKS

5.3K VIEWS

WALL STREET JOURNAL

GEO TARGETED DIGITAL BANNER CAMPAIGN

Campaign Name: Ellen Mosher – 230 Taconic Flight Dates: November 6th – February 5th Target Sites: WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com Ad Units: 728x90, 970x250, 300x250, 300x600 Targeting: Pacific Palisades, CA, Manhattan, NY, Hamptons, NY, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL URL: https://countrycompoundingreenwich.com/

GEO TARGETED DIGITAL BANNER CAMPAIGN

GEO TARGETED DIGITAL BANNER CAMPAIGN

MANSION GLOBAL / WSJ

HOULIHAN LAWRENCE

LUXURY CAROUSEL

NOVEMBER

CT COTTAGES & GARDENS

MANSION GLOBAL / WSJ

HL GREENWICH MARKET REPORT

NYT - SUNDAY REAL ESTATE SECTION

577

HL GALLERY OF HOMES

14 DEWART ROAD, GREENWICH, CT

Ultimate New Construction . Resort-style living defines this brand new, Modern Colonial on 2.17 Mid-Country acres.

$13,995,000 | M: 203.667.3887

230 TACONIC ROAD, GREENWICH, CT

Bucolic Greenwich Compound. 10,000+ sq. ft. home sits beyond a gated entrance on 4.7 acres with pool, barn and two-bedroom guest house.

$8,850,000 | M: 203.705.9680

262

BRUSHY RIDGE ROAD, NEW CANAAN, CT

Pemberly Hill. Truly exceptional historic home of unparalleled grandeur and sophistication. Lush gardens, pool and Har-Tru tennis court.

$9,500,000 | M: 203.858.5039

131 LONG NECK POINT ROAD,

Waterfront Perfection. Your vacation home or your primary residence with panoramic water views on Long Neck Point.

$8,200,000 | M: 203.984.5824

528 FIELD POINT ROAD, GREENWICH, CT
Belle Haven Peninsula. Six-bedroom country house meticulously updated on 1.37 acres, walking distance to all.
DARIEN, CT
375 ROUND HILL ROAD, GREENWICH, CT
Iconic Round Hill Compound. Updated seven-bedroom brick Georgian, guest cottage, pool and pool house on two luxurious acres.

HL GALLERY OF HOMES

HL GREENWICH MARKET REPORT

MANSION GLOBAL / WSJ

FINANCIAL TIMES (UK) PRINT AD

CT COTTAGES & GARDENS

HL GALLERY OF HOMES

88

Coastal Haven . Spectacular Estate showcases panoramic water views, cottage and pool on 1.77 acres.

$15,495,000 M: 203.667.3887

74

Enchanting Haven. Private 4 acres in Back-Country offers a stunning home with five bedrooms, a pool, and gated entry.

$12,750,000 | M: 203.561.9373

230

$8,850,000 | M: 203.705.9680

120

Custom Waterfront. Exclusive and gated Indian Harbor Association stone and slate style 2015 home with manicured landscape and unique 30-car garage.

$13,995,000 M: 203.667.3887

262

Pemberly Hill. Truly exceptional historic home of unparalleled grandeur and sophistication. Lush gardens, pool and Har-Tru tennis court.

$9,500,000 | M: 203.858.5039

$7,250,000 | M: 203.536.1195

375 ROUND HILL ROAD, GREENWICH, CT
Abraham Mills House. Seven-bedroom brick Georgian with guest cottage, pool and pool house is steeped in Greenwich history.
LOWER CROSS ROAD, GREENWICH, CT
CEDAR CLIFF ROAD, RIVERSIDE, CT
BRUSHY RIDGE ROAD, NEW CANAAN, CT
TACONIC ROAD, GREENWICH, CT
Prestigious Greenwich Compound. 10,000 square foot home on 4.7 gorgeous acres with pool, barn and two-bedroom guest house via separate entry.
ONEIDA DRIVE, GREENWICH, CT

LUXURY PORTFOLIO

FACEBOOK / INSTAGRAM

LUXURY PORTFOLIO HOME PAGE - JUNE

GEO TARGETED DIGITAL BANNER CAMPAIGN

GEO TARGETED DIGITAL BANNER CAMPAIGN

DELIVERY REPORT

GEO TARGETED DIGITAL BANNER CAMPAIGN

FLIGHT DATES: April 4 to June 30

TARGET SITES: WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYT.com

TARGETING:

Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK

CT COTTAGES & GARDENS

HAMPTONS COTTAGES & GARDENS

NY COTTAGES & GARDENS

WALL STREET JOURNAL

HOULIHAN LAWRENCE

LUXURY CAROUSEL

MAY 2024

FACEBOOK / INSTAGRAM

TARGETED CAMPAIGN

APRIL 12 TO APRIL 21

ACHIEVED 256 CLICKS

6.3K VIEWS

JUST LISTED POST CARD

MAILED TO SELECT ADDRESSES

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.