Page 1


Sketchbook for

INSIDE EMI “GROWING GLOBALLY” ] [ ______________________ 2nd Edition worki

ng theme

The Philippines

Central America India Ethiopia


Uganda Colombia






1 - 2014 Sketchbook - Introduction


Sean loves Duplo bricks and so do I. An uncle recently brought him a 71-piece box from Canada. It’s very simple to make things, provided one has an idea. Provided one has bricks. Now anyone can have an idea, but how do you make bricks? At European factories, Lego has engineers, artists, & massive precision machinery to make billions of these simple plastic objects we stack into a tower on the living room floor. Part of the annual magazine experiment was to see what sort of bricks we could make in our EMI factory. Stacking them to produce Inside EMI was the easy part. The primary thing is content – articles & photos. We can all thank last year’s EMI pioneers who delivered excellent ‘bricks’, if you will. Without their effort, Inside EMI would still be an idea.

By this point I’m presuming you think it’s a good idea, because (as you’ve realized by now) we plan to continue this effort: The effort to bring people Inside EMI. Personally, I loved seeing the big picture of God’s Kingdom around the world as EMI’s people ‘lifted the bushel’ off our global ministry. I loved the picture of an EMI united by purpose, vision, and hope in God. Most of all, I loved hearing one person say, ‘I felt proud to be part

of EMI, to serve God together like this’. Maybe you felt the same way. As we continue, I am committed to developing modest, ethical, & personal content ‘bricks’ for Inside EMI. And I try to make gathering that content as clear & simple as possible for everyone involved. This year, certain things are easier. For one, the first edition of Inside EMI is now available as an example. There’s also - the project’s online hub where you can find the digital magazine, photo galleries, and this Sketchbook. These are your references as you take action on your assignment. This Sketchbook outlines the way forward for a 2nd edition of Inside EMI, where I hope to bring a focus on how God has been using us in East & West Africa, how we are growing there. As you read the storylines I hope you can share my excitement for the next edition (even though you may not have finished reading the first one yet). I hope you got a glimpse of God’s light shining Inside EMI and want to see more. eMi2 Director Editor of Inside EMI

The Sketches - 2014 Sketchbook - 2

THE SKETCHES The following article sketches will give you an idea of what’s ahead for Inside EMI. Sketches were absolutely critical in the production of the magazine last year, so we’ve built on that and identified more sketches initially. There may be a few additions or substitutions as we go along, but the intention is to base the bulk of the 2nd edition on the following… If a sketch has been assigned to you, go ahead and print the page and pin it up at your desk – all deliverables are listed below the storyline. There are photo notes & writing aides after the sketches. If you get stuck, need help, or meet an unexpected obstacle, let us know at

3 - 2014 Sketchbook - Sketch One

The Philippines STORYLINE: In this article we will learn how EMI’s disaster responders worked to make a difference in the aftermath of Typoon Haiyan.

Sketch 1 - Deliverables Article (

Photos (

Type: Overview (500 words)

From each responder team:

EMI-USA author: Scott Peck

• One picture of the devastation

List of EMI Philippines responders

• One picture of what the team performed / accomplished

Team field reports (for infographic)

• One picture of a person / family helped by the team’s effort

Sketch Two - Project No. 11017 - 2014 Sketchbook - 4

Uganda STORYLINE: In this article we will visit the Show Mercy orphanage designed in 2009 by EMI-UK to meet a few of the children living there.

Sketch 2 - Deliverables Article ( Type: Testimony (800 words) EMI-UK author: Volunteer Jaz Lambert [Brad Crawford] Team list with titles & disciplines PDF of 2009 design report

Photos ( 2 feature photos of each child introduced in the article 4 feature photos of the EMI-UK -designed orphanage building Top Five photos from the team

5 - 2014 Sketchbook - Sketch Three

Uganda STORYLINE: In this article Richard will tell us what makes EMI-EA construction sites different and how he has been impacted by his years on the CM team.

Sketch 3 - Deliverables Article ( Type: Interview EMI-EA author: Interviewee - Richard Tatyabala Interviewer - Jeff Austin Audio file or transcript of interview

Photos ( 3 feature photos of Richard working on a job site 2 feature photos of Richard with his family

Sketch Four - Build Africa Together - 2014 Sketchbook - 6

Uganda STORYLINE: In this article Steve Forsyth of MAF & John Sauder will share the key advantages of the new partnership between MAF & EMI.

Sketch 4 - Deliverables Article (

Photos (

Type: Overview (500 words)

Photo portraits of the authors

Joint authors: Steve Forsyth of MAFUganda & John Sauder, EMI-EA

2 feature photos of the groundbreaking

7 - 2014 Sketchbook - Sketch Five - Project No. 56XX

Gabon STORYLINE: In this article we will learn about EMI’s history with Bongolo Hospital and the buildings completed, under construction, and being designed.

Sketch 5 - Deliverables Article ( Type: Overview (800 words) EMI-USA author: Henry Watts + Project Leader Team list with titles & disciplines

Photos ( 3 feature photos of the EMI-designed building 2 feature photos of a patient / family inside the above Top Five photos from the team

Sketch Six - 2013 Sketchbook - 8

France STORYLINE: In this article John will share his heart for West Africa, how it has led him from Colorado to Paris.

Sketch 6 - Deliverables Article ( Type: Testimony (500 words) EMI-WA author: John Agee

Photos ( 2 feature photos of John in language study 2 feature photos of John working in West Africa

9 - 2014 Sketchbook - Sketch Seven - Project No. 10041/100XX

DRC / Ghana STORYLINE: In this article a West African project volunteer will tell us what it means to him to serve with EMI in his own nation.

Sketch 7 - Deliverables Article (

Photos (

Type: Interview

2 feature photos of Interviewee

Author: Interviewee - Project Volunteer Interviewer - Kevin Wiens, EMI-Canada Audio file or transcript of interview Team list with titles & disciplines

3 feature photos of Interviewee working with the EMI team Top Five photos from the team

Sketch Eight - Project No. 8231 - 2014 Sketchbook - 10

India STORYLINE: In this article Hmuni Lama will share how God has cared for her & the children of Shanti Niketan over the last 25 years.

Sketch 8 - Deliverables Article ( Type: Interview Author: Interviewee - Lalhmunliani Lama, SNCH Interviewer - Matthew Coffey, eMi2 Audio file or transcript of interview Team list with titles & disciplines

Photos ( 2 feature photos of Interviewee 3 feature photos of children at Shanti Niketan Children’s Home Top Five photos from the team

11 - 2014 Sketchbook - Sketch Nine - Project No. 5614

Colombia STORYLINE: In this article we will learn about the lives of children in Bucaramanga, Colombia and why YWAM is starting a pre-school there.

Sketch 9 - Deliverables Article ( Type: Testimony (800 words) EMI-USA author: Intern [Bob Smith] Team list with titles & disciplines

Photos ( 2 feature photos of the children introduced in the article 4 feature photos of YWAM’s local ministry in action Top Five photos from the team

Sketch Ten - Project No. 12031 - 2014 Sketchbook - 12

Egypt STORYLINE: In this article Pastor Hany will share about the community ministry of the Anglican church in Port Said and how EMI is helping to support it.

Sketch 10 - Deliverables Article (

Photos (

Type: Interview

2 feature photos of Pastor Hany

Author: Interviewee - Pastor Hany Interviewer - Natn’l intern, EMI-MENA Audio file or transcript of interview Team list with titles & disciplines

2 feature photos of the chapel 2 feature images of the new design proposed by EMI Top Five photos from the team

13 - 2014 Sketchbook - Sketch Eleven - Project No. 12029

Ethiopia STORYLINE: In this article we will learn how EMI is working to provide safe drinking water for a community of over 20,000 people outside Addis Ababa.

Sketch 11 - Deliverables Article ( Type: Overview (800 words) EMI-MENA author: Project Volunteer [Project Leader] Fact sheet about the community Team list with titles & disciplines

Photos ( 3 feature photos of a family that will benefit from clean water 2 feature photos of the team at work in the field Top Five photos from the team

The Photos - 2014 Sketchbook - 14

THE PHOTOS After seeing Inside EMI, I’m sure you agree that photos are the life of the magazine. I hope you also agree that we can continue to produce excellent photo content at EMI. This is not about turning everyone into a professional photographer. Instead, we are simply attempting to encourage, recognize, and reward photography at EMI. Will you join this effort? On the next page, we make two requests:

15 - 2014 Sketchbook - The Photos

The Photos - 2014 Sketchbook - 16

First, we ask ALL EMI PROJECT TEAMS to make (at least) one entry in the photo contest. See following page. Send your

team the link to the Galleries before the trip, talk about the contest in your opening meeting, have your intern help you, &c. Remember, if your team has been assigned a sketch, at least FIVE entries from your team is on the deliverables list.

Second, schedule a PHOTO-SHOOT on site to collect ‘feature photos’. If you’ve been assigned a sketch, these are the

specific, high quality photos assigned along with your article. Use the best camera available & note down the credit details on the spot – especially if it’s a quote. Once you leave the site, it’s virtually impossible to get this material and the golden opportunity is lost. There are plenty of photo & credit examples in last year’s Inside EMI, as well as in the photo contest Galleries on Also, we’ve made submitting photos & credits easier with a photo upload form at: Here are the credits each photo will need: • • • • •

Photographer’s full name & email EMI office and/or project no. Date & place Name of person(s) pictured (req’d for feature photos) Caption (no word limit, 50-100 words recommended)



17 - 2014 Sketchbook - The EMI Photo Contest

SHOW US WHAT Here’s how it works: This EMI-wide photo contest will be

conducted in three rounds - one for each term. Each round, all entries will be judged* by a three-member panel to select ten finalists & gallery award winners. These ‘Top Ten’ photos will be presented in a gallery at Following are the awards & prizes on offer in 2014…


Best in Gallery Photo

Best Story Photo Concession Prize



THE FINE PRINT: 1. You can see the Top Ten galleries from 2013 at inside. 2. Any EMI participant may submit any number of photos to 3. The deadlines for submitting a photo in each term are:

T1 – APRIL 30 T2 – JULY 31 T3 – OCTOBER 15

4. Photo entries must have been taken during the term of they are entered for, and must have full credit details to qualify. 5. Regarding Photoshop – doctor your image as much as you want, or not at all. Photography is a classic art which isn’t threatened by the computer. You may be asked to submit the original in addition.

The EMI Photo Contest - 2014 Sketchbook - 18


‘13 Ben Keller

‘13 K.Chu, G.Frank, A.Mooney, G.Young


US$75 (each)



J. Re

C. D

inha rdt

Showcase Photo


Magazine Cover Photo

Best Story Photo Concession Prize

Best ‘This is EMI’ Photo Concession Prize



*Want to help judge a round of the contest? Write to volunteer.

19 - 2014 Sketchbook - The Articles




THE ARTICLES At EMI, we write all the time. You do it for your project reports, for a support letter, on Facebook. Writing your article for Inside EMI is going to be easier than that because you already have the storyline. Now you just need to flesh it in. The information below will help make it simple & easy.

The Articles- 2014 Sketchbook - 20

Draft articles should be 500-800 words as a minimum. Your sketch gives a word count which is an indication of how long the final article will be. Once you get started writing it’s actually harder to meet a shorter word count. Writing more is just fine, so just exceed the target. If you’re conducting an Interview, the audio file or transcript is probably going to contain 3000+ words. Don’t worry – just send it across and the editor will work with the draft ‘as-is’ whether it is 800 words or 3500 words. Simple: No re-writing, no back & forth, no laboring to refine it. You’ll get a design draft of your article to look over before we finalize & go to press. Also, in the sketch you’ve been given two important guides. These are the storyline & article type. Follow these if at all possible, let us know if it isn’t. The storyline gives you the main idea of what the article should tell the reader and what to focus on / emphasize. The article type is the way to convey the story to the reader. The next sections explain the article types and have been written to demonstrate the style they refer to. Have another look at the storyline & article type information before you start writing or leave for the field. If you make time work on your article during the trip or shortly after – while the matter is still fresh – it should be easy to finish up in an hour or two at most. Finally, one of the articles will be selected for the ‘Editor’s Choice’ award. The author’s prize is US$150.

(If you discover a better story on site, feel free to gather extra content for it. However, you still need to collect the assigned content - it was planned for magazine balance. We know unforeseen circumstances in the field may mean the assigned storyline needs to adjust. Knowing the original objective, try to deliver content as similar as possible under the circumstances. If you already foresee a problem with your sketch, let us know ASAP at

about article draft lengths

250 words

21 - 2014 Sketchbook - The Overview Article


In this type of article the writer’s voice is impersonal. Generally, one is also being asked to cover a lot of ground in a short space. When years of history or the life of a project need to be explained, the use of broad strokes is perfectly fine. ords

500 w

‘...Because over 7 years of effort has paid off – from the first day we met Pastor Mathai with the design team until now. Of course there have been many challenges for us and for them along the way. But we forget them all when we see the completed student housing building and meet the first seminary students who are living on the campus...’ However, some amount of concrete / visual detail should be included. For instance, tell the reader about the African girl’s bright yellow dress that contrasted against the new floor of the hospital triage, and you will keep their interest. Many engineer / architect / technical writers tend to find this style natural due to its objectivity. The same objectivity which scored high marks in university and which gives reports their professional ring. However, if all the articles are written in this way, the magazine would quite certainly be very boring.

1st Edition examples:

The Testimony Article- 2014 Sketchbook - 22

THE TESTIMONY ARTICLE In a testimony I’m telling you a story about something I experienced personally or about someone I met on an EMI trip. Whatever the occasion, I’m introducing a person. I’m sharing what it felt like for me or for them when they went through this or that. I want to tell you how it changed them forever and why, if I can. Maybe it’s something about their life and its challenges, or their ministry and its hardships that God used to speak to me or encourage me. ‘...Like when I saw firsthand the kind of isolation Hmuni faces in this remote mountain town as a single woman. I can’t believe she made it through over 20 years of ministry in this place. But then, as I watched her kneel at the altar before all the children at Sunday night chapel, I realized how strong her prayer life was and how mine pales in comparison. She humbly presses into the Lord in deep and secret ways I can only guess at...’ But I’m concerned because you technical writers are trained not to write about subjective experiences that aren’t strictly factual, trained not to evoke emotion. So maybe you’ll find this style more difficult. Believe me though – many are going to be impacted when you put yourself into what you’ve written.

1st Edition examples:

800 words

23 - 2014 Sketchbook - The Interview Article

THE INTERVIEW ARTICLE Q: What makes this article different? A: Well, one big difference is that I finally get the chance to speak for myself in an EMI publication, rather than you people talking about me or writing on my behalf... Now I’ll have a chance to tell my story in my own words. Q: What should I tell you about this assignment? A: Of course you need to tell me what this is for, how it’s going to be used. Maybe I’m not comfortable with my name in print… don’t force me to explain or say exactly why. [Let’s agree to] certain boundaries that might make me comfortable if that’s the case. Here’s another tip. If I’m your client, don’t delegate this to someone half my age. Conduct the interview yourself. Q: What about recording this – audio, video? A: If I’m happy to be interviewed, recording is probably fine. At least that way you’ll remember what I said. Interview me toward the end of our time together, after you’ve heard my testimony – we’ll have better rapport. And don’t surprise me with your questions. Write them down and let me have a look shortly before we start - so I can organize my thoughts, be coherent. Not too early or it won’t sound spontaneous...

1st Edition examples:

Q: What are some questions I could ask? A: Obviously there’s no standard list everybody has a different story. Ask questions to draw them out – what makes me tick, why I’ve made the choices I have. Don’t just ask about facts & data, though I know that’s important to you EMI guys. You’ll have limited space in print - so don’t prepare more than five questions. Let the editor work with the results. Q: I’m stuck – can’t you give me any hint? A: If you insist. I hope these generic ones get you thinking creatively about your own set: What gives you joy [in serving the Lord in this place]? Tell me how you reacted to [a challenging time when you weren’t sure where God was leading]. Tell me about a break-through you are trusting in the Lord for right now. Why is it important? What makes it hard to walk with Jesus here? How did it feel when [you saw fruit from your labors]?

1200 words

Thank You! - 2014 Sketchbook - 24

Thank you for continuing the effort to bring people Inside EMI. I hope you will enjoy seeing your work in print. May God bless you for being a part of spreading the word about EMI and helping others get the big, hopeful picture about what God is doing in the nations. - The Editor p.s. As we get started with this production, why don’t you let us know what you thought about the 1st edition? There’s a short feedback survey set up at – I know everyone has ideas & critiques to contribute.

EMI Annual Magazine Sketchbook  

2013 Sketchbook for Inside EMI

EMI Annual Magazine Sketchbook  

2013 Sketchbook for Inside EMI