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Equestrian Trade News

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

2014 16-18 February 2014 NEC, Birmingham, UK

ETN is the official media partner of BETA International

April 2013 Volume 37, No 4 Monthly

... the magazine for the industry, about the industry, by the industry



APRIL 2013

NEWS.........................................................................4 PRODUCT NEWS .......................................................9

IT’S not so long ago that riders were being urged to wear hats – any old hard hats – while mounted. Now highly technical air vests are finding their way onto the backs of cross country dare-devils, happy hackers and, amazingly, the hunting fraternity. Dare I suggest that male riders seem to like them...because they involve gadgets? Like any new trend, air vests bring with them a requirement for learning, particularly with regards to the relationship between them and conventional body protectors. So I urge you to read BETA’s fact-filled article on the subject in this issue of ETN. The other feature of air vests is that they are expensive. So well done to Treehouse Sporting Colours for coming up with a versatile means of swapping the air bag between outer jacket ‘shells’ for various occasions from hunting to hacking, show jumping to team chasing – or simply looking good when riding at home. Somebody had to introduce some fashion options, because pretty much everyone who wanted/needed an air vest for eventing already has one. Yes, air vests are a great add-on safety option. But the steadfast reliability of the traditional body protector should never be underestimated. BANKS and bankers may not be flavour of the month, but the arrival of Barclays as a sponsor of eventing at Blair Castle is to be welcomed. In fact, it’s interesting that when a corporate type sponsor enters the arena, so to speak, they tend to back a competition series, a show or event rather than an individual rider. This makes good sense. Unless an event is cancelled due to bad weather or similar, then the sponsorship is safe and feelgood factor spreads far and wide. But a rider can have a top horse go lame, be shunned by the British team management or fall from grace in a number of other ways. Being caught drinkdriving and earning a criminal record for public order offences are two recent examples. Maybe equestrian companies, who tend to sponsor riders rather than shows or events, need to have a re-think about where they spend their cash? The high profile fixtures may be financially out of reach, but the run-of-the-mill competitions that happen every weekend up and down the country are where the biggest audience of consumers is to be found. THE Government’s chief medical officer Prof Dame Sally Davies warned last month that the world faces an ‘antibiotic apocalypse’. It’s apparently a disaster of doctors’ and patients’ own making by constantly demanding on-tap rather than strategic use of these valuable drugs. Ring any bells regarding equine wormers...?

Liz Benwell

NEWS FEATURE Meet the Trade Supplier of the Year ..............................13 SAFETY FEATURE Are you up to speed on safety standards? ......................14 The latest in hats, body protectors and air vests ............16 PEOPLE Who’s running and jumping for charity? ........................23 RETAILER PROFILE Traditional values at Meadowlea Saddlery.....................24 FEED FOR PERFORMANCE A recipe for success ....................................................26 Product gallery...........................................................29 CLOTHING FEATURE Timeless tweed...........................................................32 What equestrians wear out of the saddle.......................34 Product gallery...........................................................35 GOOD GROOMING Brush fibres explained ................................................38 Gallery of grooming gear and fly repellents...................40 BETA MEMBERS’ PAGE ..........................................44 COUNTY COURT JUDGMENTS................................46 FRONT COVER: Inspired by the musical Chicago, this shot of the Gatehouse Conquest ZC was taken by Cheshire based photographer Matthew Seed at Arley Hall. "We'd been playing around with a Pride & Prejudice theme,” said Gatehouse sales manager Kate Taylor, “and just thought we'd try something totally different at the end of the day. The results were really striking."

Saddlery on show SADDLERY apprentices competed in Society of Master Saddlers’ (SMS) competitions during BETA International 2013. Visitors could admire their skills as they made bridlework ‘live’ in the trade fair’s Saddlery Pavilion. The Sunday featured four apprentices from The Saddlery Training Centre. All enrolled on the Modern and Millennium apprenticeship, they made pairs of laced reins. Taking part were Tanis Brain based at Pointing’s Saddlery, Eleanor Tomlinson of Equestrian World, Anna Bamford from Cirencester Saddlery and Rachael Davie. The winner was Anna Bamford with Eleanor Tomlinson as runner-up. The competition was judged by Master Saddlers Frances Kelly and Roger Coates who Kirsty Thomson said: “It was very close between all four competitors but the winning pair had a slightly better finish in stitching and overall feel.” On the Monday, four second-year Capel Manor College students made lined and raised browbands. The top award went to Willem Buntinx with Olivia Kuit in second place. On Tuesday, four first-year students made waist belts with Kirsty Thomson finishing in first place with Amy Murray taking the runnerup award. The competition was judged by Master Saddlers Mark Romain and Laurence Pearman who said: “The belts were made to a very high standard especially as the students’ work is very much on show as it progresses.” Once again, prize money was kindly donated by The Worshipful Company of Saddlers. Willem Buntinx after winning his award

BETA International 2013

Anna Bamford receives her award from Laurence Pearman


Equestrian Trade News Stockeld Park, Wetherby, West Yorkshire LS22 4AW Tel: 01937 582111 Fax: 01937 582778 – Sales Email: sales Website: Publisher: Equestrian Management Consultants Ltd Editor: Liz Benwell Email: Tel: 0845 6185007 Advertising Sales: Nicki Lewis Email: Tel: 01937 582111 Fax: 01937 582778 Advertising Copy: Nicki Lewis Email: Tel: 01937 582111


Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world). The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group. Copyright: All material is copyright Equestrian Management Consultants Ltd. Design & Print: G.H. Smith & Son, Market Place, Easingwold, North Yorkshire YO61 3AB Tel: 01347 821329 Fax: 01347 822576 Email: Web: ISSN 1462-9526

Agrihealth ...................................................................42 Allen & Page ...............................................................29 Animalife ......................................................................3 Barrier Animal Healthcare.............................................42 BETA International .........................................................8 Brinicombe Equine.......................................................41 Buffera Ltd ..................................................................36 Carrots UK Ltd .............................................................37 Charles Owen ...........................................................OBC Classified ....................................................................45 Dainese.......................................................................16 Equilogical Ltd...............................................................5 Equisafety ...................................................................20 Finest Brands International...........................................21 GWF Nutrition ...............................................................9 Horslyx........................................................................40 Hows Racesafe............................................................16 Intertek .......................................................................15 KBIS............................................................................13 Mercer ........................................................................10 . Natural Animal Feeds...................................................39 Nettex...........................................................................7 . A Poucher & Sons ........................................................31 L S Sales (Farnam Ltd) ..................................................41 Saracen Horse Feeds....................................................27 Sherwood Forest/Puffa ................................................IFC Snowhill Trade Saddlery..............................................IBC South Essex Insurance Brokers........................................5 Treehouse Sporting Colours..........................................18 United Sportproducts Germany GmbH ..........................19 W F Young Inc.............................................................25 Web Directory .............................................................46 Worklite Ltd.................................................................35 Zebra Products ............................................................11


ROGER MILNER, saddler, saddle fitter and widely acclaimed craftsman, died on 24 February. He was 65. Roger became involved with his family’s business of Leicestershire saddlers S. Milner & Son as soon as he left school. Renowned for his workshop skills of making and mending, he regularly built complete saddles at one time. For many years, Roger was an active member of the Society of Master Saddlers’ (SMS) executive committee. In 1993/94, he was elected SMS President. He was also an assessor for the saddlery skills assessment scheme and the Society’s saddle fitting courses. “Roger was one of our most esteemed and respected members. I always valued his calm and considered advice during my first years as chief executive when he was still active on the committee,” said Hazel Morley of the SMS. Roger was a Liveryman of the Worshipful Company of Saddlers for many years. Away from work, he was a keen sailor and fly fisherman.


FORMER Society of Master Saddlers’ field officer Dennis Colton has died. He was 94. Dennis will be remembered by many in the trade for running the Society’s saddle fitting courses when they first started. During a varied career, he was in the Army, worked as a mounted warden on Wimbledon Common, was a British Horse Society inspecting officer for riding schools and riding instructor in the mounted police. Neil McCarraher, who took over as SMS field officer from Dennis, said: “Dennis was a fantastic man who endeared himself to everyone. He knew so many people and had a wealth of equestrian knowledge. “Dennis really was a figurehead when it came to saddle fitting and the courses.” James Hitchen, a former SMS president, added: “Dennis was one of the nicest men I have had the privilege to meet. He was always very welcoming towards me when I first sat on the [SMS] executive and was a gentleman through and through.” Dennis was also well known as a steward at many of the major shows.

ETN recognises ‘Saturday girls’ DO you have a great ‘Saturday girl’ - or boy - in your store, warehouse or office? Does the ‘casual help’ rock up and pitch in when you’re busy, roll up their sleeves on weekends and bank holidays and fill in when full-time staff are on holiday? Perhaps you’ve ended up employing a ‘Saturday girl or boy’ because they made such a difference to the smooth running of your business? ETN wants to recognise the enthusiastic, dedicated ‘Saturday girls and boys’ who work so hard in our trade. So tell us about yours...they might be a teenager, student, bored housewife or best friend – but they are the one you can call on when you need an extra pair of hands for the sale or stock-take. Tell us more about your ‘Saturday girl or boy’ by emailing and send a picture. What better way to say ‘thank you’ than through the pages of ETN?


Generous retailer’s good cause EACH year staff at Millbry Hill, Whitehaven in Cumbria hold events and raffles to raise money for charity. In February, during a visit to BETA International 2013, Kaye Stanley and Dawn Lowerson presented World Horse Welfare (WHW) with a cheque for £554.60. The charity was also BETA International’s good cause this year. Among Millbry Hill’s funding-raising initiatives was a showing clinic (pictured). Jerome Harforth and David Dixon from the Stanley Grange Showing Team gave a talk to more than 50 customers, although the ‘demonstration pony’ – which turned out to be a 16.2hh horse – had a bit of a tight squeeze in the shop. Pictured at the cheque presentation are, from left, Dawn Lowerson (manager, Millbry Hill, Whitehaven) and her colleague Kaye Stanley with Lucie Stangl of WHW.

German helmet brand comes to the UK GERMAN safety products manufacturer uvex has signed up with a UK distributor. Zebra Products is to supply the BSI Kitemarked uvex line of equestrian helmets and safety eyewear to British retailers. ● Read the full story in the Safety feature in this issue of ETN.

Horse magazine may be sold IPC MEDIA was last month in consultation with Horse magazine editorial staff about a proposed sale of the title to MyHobbyStore/MyTimeMedia. “There will be no further comment until that consultation process is complete,” an IPC spokesperson told ETN. IPC Media launched Horse in 1997. Last year, the magazine sold on average 13,164 copies per month, down 8.9% compared with 2011. Its sales figures are Audit Bureau Circulation (ABC) audited. The editor of Horse is Jo Browne and the deputy editor is former Horse&Hound dressage editor Sarah Jenkins. MyHobbyStore is a subsidiary of MyTimeMedia Ltd which publishes specialist hobby magazines in the UK such as Model Engineer, Model Boats and Popular Patchwork. The company runs two hobby events, the Model Engineer Exhibition and Euromilitaire. MyHobbyStore retails items connected with various hobbies from patchwork making to model aircraft - via its website.

WEFI grabs Grabbit WESTGATE EFI has been appointed sole distributor for the Grabbit rubber mat moving tool. Winner of a BETA International 2013 Innovation Award for best horsecare product, the device makes light work of moving cumbersome matting in stables or horseboxes. t Westgate EFI 01303 872277


IT’S GOOD TO WORK HERE: Staff were jumping for joy at Probiotics International, manufacturer of Protexin Equine Premium, when the firm was named a ‘best company to work for 2013’. Recognition from The Workplace Engagement Specialists put the manufacturer of Protexin probiotics alongside the likes of BMW, The National Trust and Boots.

Supplement brand cuts out the trade MARS HORSECARE UK’s new range of 31 supplements – widely advertised as ‘from the makers of Spillers’ – is only available online and directly to consumers. The trade has not been offered T.E.N. (Targeted Equine Nutrition) supplements which have been extensively advertised in leading equestrian consumer magazines and on websites. ETN asked why T.E.N. was not available to either bricks and mortar feed merchants or online supplements retailers particularly when its sister brand, Spillers, works so closely with the trade. In a statement, Mars Horsecare UK said: “T.E.N. is a standalone brand of highly targeted equine supplements for horses. It has been launched by Mars Horsecare UK to provide a full nutrition solution for horses. “T.E.N’s proposition is to target, with greater precision, the individual needs of every horse. The brand offers a choice of 31 supplements across 12 categories, including Challenged, Healthy and Senior sub-categories. The range needs to be available in its entirety in order to fulfil this proposition. “Many manufacturers of supplements now sell online as the retail market is becoming heavily saturated. On this basis launching T.E.N. as an online brand is an exciting opportunity for Mars to run initial market testing in the UK, with the possibility of developing wider, international prospects in the longer term The T.E.N. range is described as “straightforward with no wild product claims or suggestions for generic solutions.” In blind trials, the brand’s calming and joint supplements outperformed key competitors, says Mars Horsecare UK. The T.E.N. website is said to be “very easy to navigate, making shopping for supplements quick and efficient and helping you to make precisely the right decisions for your horse.”

Worm count lab grows to meet demand WORM count specialist Westgate Labs has opened a new laboratory and office suite near Morpeth in Northumberland. The company offers its analysis service via retailers as well as directly to horse owners. With eight people working for the Westgate Labs – including five SQPs and one in training – the new premises will enable the company at least to double its capacity. Two years in the making and largely a self-build project, the modern facility was formerly a disused farm building. “The new lab allows plenty of room for expansion – and that’s important as worm count based programmes take over from interval dosing,” said Gillian Booth of Westgate Labs.

Pictured at the official opening are Katie Marshall, Ruth Rose, Katie Nicholson, Kristy Hodgson, Gillian Booth, Fiona Auld, Sarah Jones and David Booth.

Firm puts ‘pop up’ shops into riding schools A CHILDREN’S outdoor clothing company is encouraging riding schools to earn extra revenue from ‘pop up’ shops. South Yorkshire based Kozi Kidz recently announced a new sponsorship initiative with the Association of British Riding Schools. Among the benefits to riding schools is the chance to have an exclusive ‘pop-up’ Kozi Kidz shop stocked with around £750 worth of clothing aimed at young riders and equestrian enthusiasts. The brand’s riding jacket is pictured. Kozi Kidz supports participating riding establishments with marketing on social media, through the ABRS and with PoS in the form of a branded banner. Andrew Stennett, proprietor of Grove House Stables in Misterton and ABRS head of sponsorship said: “This is an excellent opportunity for us to get involved with a dynamic, exciting and fast growing brand at the same time as offering our members an additional income stream”

Rapped over website claims EQUUS HEALTH has been told to stop publishing misleading information about its charcoal based Gastro-Kalm supplement. The Advertising Standards Authority (ASA) says the Cornish company must make no more claims on its website regarding the benefits of its products unless they can be substantiated. Equus Health needed to provide robust documentary evidence that the efficacy of charcoal described were relevant to Gastro-Kalm, said the advertising watchdog. Because the company had not done so, it concluded that the advertisement was misleading. A second complaint – that Gastro-Kalm is not made from a natural product when Equus Health said it was – was not upheld.

UK wholesale distributes Dutch label DUTCH clothing label Mercer, seen at BETA International 2013, has a UK distributor. Wholesaler Walk Trot Canter has taken on the collection of long and short coats, soft shell jackets and fleeces for riding and casual wear. “I’m looking forward to working with Mercer and introducing this affordable, stylish brand to the UK market,” said Marylise Smague of Walk Trot Canter.

New trade catalogue set to break records SNOWHILL Trade Saddlery’s new trade catalogue is hot off the press this month (April). ETN asked the leading wholesaler what retailers can expect from the 2013 edition. ETN: How many pages does the catalogue have? SNOWHILL: Hard to say! We’re still increasing the page count as it seems like every day our buyers are sourcing great new products and asking “Can you squeeze these in too?” Our last main catalogue was 178 pages which was our biggest to date. We’re easily on course to beat that this year. ETN: Is it available in print and digitally? SNOWHILL: As usual, we’ll be providing a CD of all the images used in the catalogue at high enough resolutions for our customers to use in their own promotional material. We don’t provide a pure digital version as, to be honest, there hasn’t been the demand. But all the data is of course available on our website and is updated hourly. ETN: How many images does your 2013 catalogue contain? How many products are featured? SNOWHILL: Please don’t make me count! Hundreds... ETN: How long did it take to compile? SNOWHILL: Product development and sourcing is an ongoing concern for us, but the really targeted work on the new catalogue began last year. The photography and design aspects started before Christmas and really ramp up as we approach the launch date. ETN: What’s new and different from previous years’ catalogues? SNOWHILL: Design-wise we are looking for evolution not revolution. Our catalogue is designed for trade users – busy people with businesses to run. We want the book to be easy to use: easy to find what they are looking for and to see the products clearly. So we want to freshen things up and make improvements, but not have change for change’s sake. Products-wise there are many new ranges. We’ve got some brilliant new rugs using impressive high-tech fabrics and also some striking new colours and designs. In leather we have expanded the ranges so that you can get nearly all the different styles at all the different price-points. This gives the retailer more choices about how they want to target different markets. We are expanding our highly successful relationship with John Whitaker International so there should be some fabulous new items there: just watch them fly off the shelves! And lots more besides... ETN: Are unpriced versions available for counter top display? SNOWHILL: Yes, as usual we’ll be producing an unpriced counter version. And we are maintaining our glossy, high production values, so hopefully the catalogue is a really useful, eye-catching sales resource for retailers. t Snowhill Trade Saddlery 01243 672323

Grazing muzzles explained SHIRES’ new grazing muzzles are supplied with a swing tag guide on how to use them correctly. The initiative is the result of Shires working with nutritionists at Spillers. Shires’ new Deluxe Comfort Grazing Muzzle has a soft, fleece lining. t Shires Equestrian Products 01568 613600 10 APRIL 2013 EQUESTRIAN TRADE NEWS

Drinking vessels to treasure SIGG Swiss drinking bottles won a best stand award at BETA International 2013 – and would look great in your store too. The minimalist design dates back more than a century – to 1908 – yet it meets every need of the modern outdoor enthusiast. SIGG bottles are unbreakable (even when dropped from a horse!), leak proof and don’t taint the contents. There are various sizes available with screw, sports or wide mouth tops. SIGG bottles can clip to a belt or slot into an on-saddle bottle carrier. Pictured here are two designs from SIGG’s Cuipo campaign to make a measurable difference to preserving the rainforests. Yes, there’s a SIG bottle for everyone and every occasion. Even those who like it hot... New Metro Mugs, Thermo Mugs and Thermo Flasks by SIGG Steelworks are ideal for those who want to carry daily leak-proof tea and coffee ‘on the go’. The stainless steel collection is vacuum-insulated and keeps beverages hot or cold for many hours. t SIGG Switzerland 01284 774741

New look, new products, same prices NETTEX has re-launched its equine range with new packaging, sizing and products available from this month (April). Trade prices on the new look products will remain the same as their old counterparts for the rest of the year. Products are split between 14 groups, each with its own colour coded packaging plus an icon indicating its use. Joint and hoof care, grooming and bathing, supplements, licks, fly repellents, calmers, lotions and potions to help with mud fever or sweet itch and a new veterinary range are among the main product categories. Nettex Minis, product ‘compacts’ launched last year for those on a budget or travelling to shows, remain within some ranges. Leading riders Carl Hester, Lynn Russell, Francis Whittington and Amy Stovold continue to endorse the brand and will feature in advertising. An interactive website launches next month (May) with an Ask The Experts question answering service, how-to-use videos featuring wellknown riders and full product guide. Nettex supports retailers with staff training, sales manuals and incentive schemes, plus point of sale material and promotional clothing. “We’ve always prided ourselves on the fact that we listen to our customers and give them what they want,” said Nettex equine manager Serena Kidd. t Nettex 01634 257150

Getting fruity

LIKIT PRODUCTS has added three new fruit flavours to its range Strawberry, Pineapple and Mango. Designed to be used with Likit Stable Toys, Likit refills are a great way of reducing stable boredom. Little Likits are also useful to feed by hand as a distraction in stressful situations such as clipping and shoeing, or to tempt difficult loaders. The limited edition fruit flavours will be available throughout the summer in both 650g Likit and 250g Little Likit refills. t Likit Products 01655 750523

Fingers love these gloves WESTGATE EFI has been appointed sole UK equestrian distributor for Bionic Gloves. The product featured on Dragon’s Den last autumn, securing backing from Deborah Meaden and Theo Paphitis. Developed by an American orthopaedic hand surgeon, Bionic Glove improves grip and reduces friction that causes blisters, calluses and hand fatigue. Ergonomic features allow for greater flexibility and dexterity, making them useful for riders with reduced grip. Bionic Aquagrip, Classic and Show Gloves are designed to follow the natural curve of the fingers when flexed. Event rider Francis Whittington is a fan. t Westgate EFI 01303 872277

Real results from real users A 32 PAGE testimonial book from Vetericyn is included with this issue of ETN. The reference document demonstrates the power and versatility of the Vetericyn range of wound, skin and eye products, across many species and conditions. The publication is ideal as a staff training manual as well as a countertop reference to help answer customer queries. Vetericyn is available from wholesaler Battles. See page 422 of Battles’ 2013 trade catalogue. t Battles 01522 529206 • To discuss distributing promotional literature via ETN, contact Nicki Lewis on 01937 582111 12 APRIL 2013 EQUESTRIAN TRADE NEWS

A saddle for every occasion EASE of care, adaptability, rider grip – and competitive prices – make the Eric Thomas range of synthetic saddles an attractive proposition for riders who need more than one saddle. Distributed by leading French wholesaler Ekkia, the saddles have interchangeable gullet plates. They are light in weight too, typically just 3.4kg. The saddles are made of robust non-slip vinyl and built on injection moulded plastic trees. Users say they easily exceed expectations. Pictured is the Advance cross country saddle. It has polyester flocked panels, high density foam padding in the seat and knee rolls, a semi-deep seat and offers a close-contact feel. Other styles in the Eric Thomas collection from Ekkia are all purpose, jumping and dressage. Each saddle comes with a cover. t Ekkia +33 3 88 074006

Supplement speeds Cedric back to winning ways IT’S no surprise that top American show jumper Laura Kraut and Cedric were on the winning Nations Cup team in Florida last month. But what is amazing is how quickly the popular horse recovered from an injury sustained while competed in the Paris Gucci Masters in December. As can be seen from the photograph, Cedric damaged his hoof and coronet band. Vets warned the injury would take several weeks to heal. However, Laura - a long time user of Horse First products – decided to add Hoof First to Cedric’s feed. Incredibly, he was back out competing at Olympia just 20 days later. Laura took these pictures, and sent them to Horse First with a note: “These photos don’t lie; they show that Hoof First works” t Horse First 028 308 48848

A ‘good’ idea... THE Good Hood from Harpley Equestrian is made from fourway stretch Lycra with bound elastic edges for a comfortable, close fit. Adjustable belly and chest straps keep the head and neck in place, while there are special safety features. Two wide noseband openings make the hood easier to pass over the face; they are fastened under the jaw with a small Velcro strap. This keeps the whole headpiece in place, central and away from the eyes. t Harpley Equestrian 0115 961 1537

Proud to be friendly Trilanco cemented its position as a leading animal health and equine wholesaler with a second consecutive Trade Supplier of the Year title at the 2013 BETA Business Awards. rilanco started trading in 1979 and has always been a family business. Today, it’s run by managing director Martin Balmer and his wife Lisa, a co-director. The company employs more than 50 people at its Poultonle-Fylde, Lancashire base; a team of area sales managers covers the UK. Growth is ongoing. As more manufacturers work with Trilanco, the wholesaler has extended its warehousing. And as retail customers have likewise increased, its delivery service has expanded, with a team of its own vehicles travelling up and down the country. Trilanco’s been busy behind the scenes too. “We’ve spent a lot of time rethinking how we do things and how we can make them better,” says Martin, citing Trilanco’s in-house bespoke software system as an example. “Anyone can go out and buy a computer system,” he added, “but to improve our service, we needed something that dealt with our issues, our products and our customers in the best possible way. “When a customer phones us, they can order by product code; they can also tell us the name of the product, or the type of product they’re looking for, and we can talk about the options available. “We’ve created an e-shop that lets our customers place their orders day or night, we have our own fleet of delivery vehicles that run on fixed routes every week and we’ve integrated barcode scanning into the warehouse to improve order accuracy.”


People that count Aside from its impressive infrastructure, it’s people that count at Trilanco. “Dealing with friendly people is much nicer,” says Martin. “Our sales team, headed by Michelle Thornton, is superb; they know their customers and have built relationships with them. “Their product knowledge is second to none. It’s important to know about the products, even if we don’t manufacture them. We want to help people, we want to work with them, to help them grow their businesses as we grow ours.” Martin and Lisa are handson members of the Trilanco team. At BETA International, for instance, they get involved from setting up the stand to sales and tea-making. You name it, they’ll do it; they really are those bosses who don’t expect others to do anything they won’t/can’t do themselves. Trilanco goes to great lengths to keep its retail customers updated. Training, e-shots, e-shops, catalogues …it’s all about good communication. “As our customers’ needs evolve, so do we,” says Martin. “It’s hard work, I don’t think I’ve stopped to breathe since January, but it’s worth every second, especially when our efforts get rewarded like they have been.” Trilanco is a family business that believes in old fashioned courtesy yet embraces modern technology. Most of all, the award winning wholesaler is proud to be known as friendly.

Twice as nice: Team Trilanco, pictured on the company’s stand at BETA International 2013, scooped a second Trade Supplier of the Year title at the BETA Business Awards.


A retailer’s guide to safety products To help you stay up to speed on safety standards and garments, ETN asked the experts at BETA for the facts and figures.

Retailers who have attended a BETA safety course can offer an expert fitting service for body protectors and riding hats.


afety garments are one of your customers’ most crucial pieces of kit, so it’s essential that you have sound, up-to-date knowledge of appropriate standards, the latest developments, labelling and safety marks. Both hats and body protectors need to be replaced on a regular basis – either because of age, when absorption properties begin to decline, or after suffering any sort of impact – so they are a regular and valuable source of revenue. Keeping abreast of the latest standards – and knowing how to recognise those that are now invalid – will allow you to pass on clear information about this often confusing subject to customers visiting your store.

FACTFILE: RIDING HATS & HELMETS Standards All hats and helmets should be fitted with an integral, adjustable nylon harness and conform to the minimum EN 1384 safety standard. It’s a legal requirement that children aged 14 and under must wear a hat to at least EN 1384 when riding out on the roads. EN 1384 is currently going through a process of revision where there is some disagreement between EU member states sitting on the committee over the form that this should take. Part of the committee, led by the Irish, is keen to raise the bar much higher than other members and British manufacturers think necessary. BETA is concerned that raising the bar too high might have a


negative effect. EN 14572 was a high performance hat standard designed to complement existing standards. It was withdrawn in 2011. There was a revision of PAS 015 in 1998 to address new areas of protection, such as crush resistance and protection against injury when landing on an edged surface. This standard was revised again in 2011, with several amendments affecting performance hats. The two revisions ran parallel for 18 months before the 1998 one became obsolete. The PAS 015 2011 revision saw the following improvements – 30 per cent more impact protection on to a flat surface, 20 per cent better on a right angled edge and 27 per cent stronger crush resistance. ASTM F1163 is an American standard for riding hats. Snell E2001 is a high performance American standard that was developed by the Snell Institute. It includes all aspects of ASTM and PAS 015 but also includes tests with a horseshoe anvil to replicate a horse kick or impact with a sharp surface, higher impacts and an additional hemispherical anvil to represent an uneven surface such as a fence, tree or cobbles.

General advice

Hats should be replaced whenever they have suffered a serious impact with the ground, a horse’s hoof or a fence. A hat that has been

damaged might look completely fine from the outside, but the inside could tell quite a different story. Keep an eye on rule changes from major disciplines as customers may seek guidance from you when buying a new hat. British Dressage introduced its new hat rule in 2012 and British Eventing is currently running a rolling programme of hat retagging, which may result in riders asking for advice on replacements if their current hat is no longer up to standard.


Garments should carry the BETA 2009 Level 3 standard – although the BETA 2000 is still safe and legal. The 2009 revision is being phased in to replace the 2000 mark. From 1 January 2011, only BETA 2000 and 2009 Level 3 body protectors could be worn in British Eventing competitions. All garments that carry the BETA label must meet the performance standard EN 13158 and be certified to the PPE directive shown by the CE mark labels. EN 13158 sets the level of shock absorption required, controls the areas of the body that must be covered by the garment and ensures that there are minimal gaps between the foam panels. There are three different levels of body protectors: Level 1 (black), only suitable for licensed jockeys while racing, Level 2 (brown), for use in

low-risk situations that do not include riding on roads, jumping, riding young or excitable horses, or riding while inexperienced, Level 3 (purple), appropriate for normal horse riding competitions and those working with horses.

General advice

A body protector should be replaced every three to five years – depending on use – because, after this time, absorption properties will start to decline. Body protectors cannot prevent serious injury but can reduce the severity, allowing the rider to get back in the saddle much sooner. Body protectors are designed to protect riders by absorbing high levels of energy created by falling off, being kicked or being stood on by a horse. Most are made from layers of PVC nitrile foam, which softens and moulds to the contours of the body when exposed to body heat.


BETA 2000 and 2009 Level 3 body protectors should be worn for regular horse riding, competitions and by those working with horses.

Air vests are not body protectors and should never be regarded as such. They do not meet any level of the BETA Body Protector Standard and British Eventing stipulates that competitors who choose to wear one should do so only in addition to

a BETA Level 3 body protector. Air jackets used in equestrian sport originally came from the motorcycle industry. Although they might appear to be a good alternative to body protectors, they have been designed for a completely different sport and therefore offer quite a different sort of protection. Many motorcycle air vests are tested to EN 1621/4, whereas body protectors are tested to EN 13158. Although air jackets can be considered a useful addition, they should always be worn over a body protector, never in place of one. All brands of air vest should carry a CE mark. (Further information below.) There is a hybrid safety garment combining an air vest and BETA 2009 Level 3-compliant body protector.


Back protectors have started to enter the market from the Continent, most of which have their origins in the motorcycle industry. They are made from foam and, as their name implies, they protect the back only rather than the collarbone, ribs and shoulders. Back protectors do not conform to either the BETA body protector standard or EN13158. Like air vests, they do comply with the motorcycle vest standard.

Quality marks Key examples of quality marks include the Kitemark from the British Standards Institute and its American equivalent SEI. These show that the requirements of certification have been met and that the manufacturer has complied with an approved system of regulation and testing.

CE mark This is neither a quality mark nor a standard, but shows compliance with all relevant EU directives. Where a European standard does not exist, particularly for a piece of personal protective equipment (as in the case of air vests), the manufacturer is responsible for producing a technical file and undertaking tests to prove that the garment performs adequately, and fulfils the purpose for which it is sold.

An expert service Being able to offer your customers an expert fitting service will put you well ahead of retailers that don’t. BETA

offers a wide range of safety training courses in hat and body protector fitting – as well as a City & Guilds Level 3 Certificate in Fitting Protective Horse Rider Equipment – that are open to all BETA members and their employees. On completing a course, retailers are issued with a certificate that they can display in store, offering peace of mind to their customers and a guarantee that the garments will be well-fitted by expertly trained staff. Taking part in one of the courses also gives retailers that extra confidence required when dealing with customers seeking advice on safety issues.

BETA safety courses BETA safety courses take place throughout the year in a wide range of locations. The following dates are set for 2013: 18 June – North Yorkshire (course followed by C&G exam on 19 June). 17 September – Cambridgeshire. 8 October – Ireland.

Retailer resources BETA publishes a range of handy information guides on safety garments, providing a really useful point of reference. The free BETA Guide to Body Protectors and Head First: The BETA Guide to Riding Hats are both available from the BETA office. To order copies, contact Ann FitzGerald in the BETA office, telephone 01937 587062 or email


Outofharm’s way

Equestrian safety equipment is a hot topic. ETN reviews the latest developments.


For ladies only...

On sparkling form

VANGUARD and Freedom body protectors, new from Champion, are designed to fit the female figure. Features include a darted, tailored bust design, a slim, sculptured underarm for close contact fit and broad shoulder panel for enhanced weight distribution. The Vanguard is a tabard style body protector while the Freedom has a zipped front with four elasticated side straps for adjustment. A multi-layered manufacturing process known as Cut-Flex maximises the benefits of the ultra light foam used in these garments. A new HingeTek system in the tail allows the bottom of the protectors to mould into the nape of the lower back when the rider comes into contact with the saddle. Polygiene treated inner linings with anti-bacterial and anti-odour properties ensure Freedom and Vanguard remain fresh all day, every day. Six sizes, including girls’ sizes, and three back lengths are available. Freedom (RRP £102 - £152) is in black with silver piping and Vanguard (RRP £85 - £132) in black/ gunmetal.

FOR many leading event riders, the hat of choice is the Snell approved Gatehouse HS1 jockey skull. Meanwhile, the lightweight Conquest Helmet has quickly become established for showjumping and dressage. These riders love its stylish appearance, good ventilation and removable, washable liner. Showcased at BETA International 2013, a new version – the Conquest ZC - is tastefully adorned with Swarovski crystals which add a classy glint of bling (see ETN front cover). Riders quick to snap up the crystal encrusted hat include Nicola Wilson, Emily King and Daisy Berkeley, while Mary King and Lucinda Green opted for the original Conquest in a matt finish. The Gatehouse Conquest is Kitemarked and approved to BSEN 1384. t Westgate EFI 01303 872277

Junior helmet in new colours Champion’s Junior X Air ventilated riding hat now comes in two new colours – navy/hot pink and black/slate. Certified to BSEN1384 2012, it features a faux suede covered exterior and has an RRP of £65. It’s also available in plain black or navy. t Finest Brands International 0113 270 7000

CUSTOMERS buying safety gear often want personal advice. So think add-on sales while you’ve got their attention. The new velvet show number needs a protective hat bag or box, dressage riders will love a bit of extra bling, while ‘silks’ for skull caps range from fun and funky to neat and elegant. Keep a good stock of hairnets in a variety of colours; while scrunchies and buns are very popular this season. A medical arm-band might be just the thing to go with the new body protector; while a mobile phone holder might appeal when the weather’s too warm to wear clothes with pocket.



Soft shell jacket has airbag

Enhanced spinal protection

THE Point Two Soft Shell looks similar to many jackets worn for show jumping, schooling or hacking - but has an integrated Point Two ProAir2 airbag and trigger system. The trigger system is hidden in the jacket’s front pocket with a small opening for the lanyard which can be hidden within the jacket when not riding. The Soft Shell comes in black only in jacket style (RRP £495) or gilet (RRP£465). t Point Two 01306 621368

THE Rodney Powell Elite X2ESP body protector is lightweight, flexible and breathable to maximise comfort. With a front zip fastening, plus waist and shoulder adjustment, the body protector is manufactured in heat responsive foam which moulds to the wearer’s shape. A reinforced column down the centre of the back panel offers enhanced spinal protection over and above that required in testing. Rodney Powell body protectors conform to BETA 2009 Level 3 and BS EN 13158 Level 3; they come in navy or black in a vast range of sizes. A comprehensive choice of colours and patterns is also available on request, as are shoulder pads and a range of accessories. t Westgate EFI 01303 872277

THIS season’s musthave hat accessory is a lightweight Buff from Buffera or BOBCap from Harpley Equestrian. Designed to be worn under the riding hat, they keep ears warm when it’s chilly and minimise the dreaded ‘hat hair’ effect.


Australian helmet is built for speed AN AUSTRALIAN company, best known for its cricket safety gear, has developed an equestrian helmet designed to deal with falls at ‘top end’ speeds. Albion Sports’ Coonan & Denlay (C&D) branded helmet is the first, and so far only, to meet the recently announced Australian Racing Board’s ARB HS 2012, known as its high performance standard. The helmet is scheduled to be available to the UK trade this summer. The maker says it will be Kitemarked and meet BS EN 1384:2012. “This helmet provides unprecedented safety benefits to jockeys, track work riders and competitors in show jumping, Pony Club and eventing,” said Steven Babo of Albion Sports. “It’s designed to protect riders at top-end speeds, as well as concussion-type injuries suffered from barrier knocks and the like – a feat that has been difficult to achieve by helmet manufacturers to date.” Leading jockey Craig Williams is C&D's brand ambassador and will be the first to ride with the new helmet. t Albion Sports +61 3 9487 3501

German helmet brand comes to the UK GERMAN safety products manufacturer uvex has signed up with a UK distributor. Zebra Products is to supply the BSI Kitemarked uvex line of equestrian helmets and safety eyewear to British retailers. A well known brand of safety gear for sports such as skiing and cycling, uvex is based in the Bavarian city of Fuerth. Representatives from the British Standards Institution (BSI) visited uvex last year to assess the company’s equestrian products and procedures. Once available only in the UK, the Kitemark is now recognised worldwide as a mark of quality. uvex equestrian helmets are Kitemarked to EN1384:1996, BSEN1384:1997 and ASTM F1163:04. High profile wearers of uvex helmets include German international dressage rider Isabell Werth. Zebra Products will be arranging for selected retailers to enjoy an all-expenses-paid visit to Isabell’s yard.

Fitting system The uvex equestrian range uses a fitting system which enables helmets’ depth to be adjusted. Together with the brands’ sizing, this can reduce the amount of stock retailers need to carry. According to Marcus Krehan, of Equestrian uvex, the company has taken its time entering the UK market – which he describes as “circumspect” - despite having supplied European outlets for four years. “uvex has long recognised that the UK has the largest and most influential equestrian market,” he added. Established in 1926, family-run uvex has always concentrated on sporting engineering. Today, the company operates from three factories. t Zebra Products 01352 763350

Award winning combination USG’s FlexiPlus EquiAirbag won the ETN sponsored BETA International Innovation 2013 Award for safety and security. The combined body protector and air jacket was acclaimed by the independent panel of judges who commented: “The USG Equiairbag is an intelligent design which allows the rider to bend fully as the inflation is at the back protecting the spine. It is light and comfortable to wear providing much needed protection.” German eventing stars such as Ingrid Klimke, Sara and Frank Ostholt, and Kai-Steffen Meier use the product made by USG (United Sportproducts Germany). The body protector element, the USG Flexi, meets EN 13158-2009 and BETA 2009 Standard, both to Level 3. The air jacket is CE certified to the new EN 1621-4 airbag standard. USG’s FlexiPlus EquiAirbag is said to be the only airbag/body protector worldwide meeting both standards. While the air jacket offers protection of the spinal column, the Level 3 body protector reduces the risk of rib fractures and underlying organ damage in the event of a fall, say the suppliers. Thanks to its modular design, the airbag is easily recharged when not damaged. It only takes a few seconds to remove it from the back of the body protector, recharge and pull it over the USG Flexi again. Distributed in the UK by Walk Trot Canter, the body protector and add-on EquiAirbag can be purchased separately. Children’s and adults’ sizes are available. t Walk Trot Canter 07590 714539

Protector is ‘best in test’

Safety for show jumpers

THE RS2010 body protector from Hows Racesafe has been voted ‘Best in Test 2013’ by Horse&Rider magazine readers. The garment, which meets EN13158:2009 (Level 3) & BETA 2009 (Level 3), is popular with eventers and cross country riders who find it comfortable and flexible. The RS2010 has up to 70 independently hinged foam sections to circulate air throughout. It is also lightweight and has optional shoulder pads. With 20 standard sizes, all available with additional adjustments, every rider can enjoy a tailored RS2010. The extensive sizing selection makes life easier for retailers/fitters too. The RS2010 comes in the full Racesafe palette of more than 20 different colours. With single and two-tone options available, riders can truly create their own bespoke RS2010. Hows Racesafe has renewed its support of the British Eventing (BE) junior squad for the fourth consecutive season. Said Mike Etherington-Smith, BE’s chief executive: “It’s brilliant news that Hows Racesafe are continuing their generous support of the Junior programme. We really enjoy working with Tim How [who owns Hows Racesafe] and his family who are huge supporters of the sport.” For Tim, it’s all about putting something back : “We feel that supporting a training programme makes a difference to a large group and really adds value to the support we give.” t Hows Racesafe 01536 771051

AIROWEAR has launched a new Show Jumping Outlyne body protector which blends in with riders’ competition attire. Launched at BETA International, the Show Jumping Outlyne was well received during the exhibition’s fashion show. Catwalk models wore the garment to emphasise its flexibility and comfort factors as well as showing off the sophisticated tailoring. Available in gender-specific sizes for men, women and juniors, the latest Outlyne incorporates Airowear’s UltraFlex technology, offers multiple size adjustment and three optional back lengths per size. It conforms to EN13158:2009 and BETA 2009 Level 3. t Airowear 01434 632 816 SAFETY affects all riders from top class eventers to the child having her first lesson. Make contact with local riding schools and tell them about your hat fitting service. Liaise with local Pony Club branches and riding clubs, offering to do hat and body protector checks. Contact BETA on 01937 587062 to find out how to get training in safety garment fitting.


Airbags for all TREEHOUSE Sporting Colours is working with the airbag technology experts at Helite and distributing its air jackets to the trade. The company is also aiming to introduce airbags to a new market sector. Worldwide, 30,000 air jackets are fitted with Helite airbags which incorporate a multi-directional triggering system that enables safe release of the rider and inflation in all situations. The Original air jacket by Helite is available to retailers from Treehouse. There are eight different colours to choose from, allowing your customers to co-ordinate their air jackets with their colours, keeping it discrete or combining protection with visibility. For those preferring a more subtle look, the Proline features a zipped front in the place of the original style clips.

Award winning jacket Treehouse’s Elite Arena blouson air jacket - winner of a BETA International 2013 Innovation Award for riding clothing – offers protection with style. Highly versatile, it combines the Helite airbag system with a softshell jacket outer. The air bag can be unzipped from the jacket outer and transferred to the show jumping, hunting and summer riding softshell designs which are coming soon. The new ‘shell’ designs benefit retailers and customers alike, says Treehouse. Retailers can take advantage of repeat sales, while customers will have the opportunity to keep up with the latest style of air jacket without having to purchase multiple airbag systems. The Elite Arena, complete with airbag system, retails at around £445. t Treehouse Sporting Colours 01299 851625

FED up with customers using your instore hat and body protector fitting expertise, noting the make and model, then going off and purchasing from the internet? Some retailers are addressing the problem by charging £5 to £15 for a fitting, re-fundable on purchase.


Patey meets the standard

Talk while riding

PATEY has introduced a velvetcovered riding hat which is Kitemarked and conforms to EN1384, the European standard. Unlike the traditional label’s previous models, the Patey Corne is eligible for use in competitions. Patey Hats came under the umbrella of Hand & Lock, embroiderers since 1767, last year. “We were keen to launch the new hat for spring 2013,” said sales manager Trevor Campan. To make its Corne hat, Patey uses a standardised, hardened plastic shell and a force absorbent liner before finishing with silks, fabrics, velvet trim and a leather harness.

THE Comby is a Bluetooth wireless and/or walkie-talkie headset worn attached to an LAS helmet. One touch dials ten stored address book numbers or 999 should emergency help be needed. Comby works as a walkie-talkie up to 200 metres, making it ideal for training in a school. With the Bluetooth option, there’s no limit to distance so it’s perfect for cross-country or endurance riding. Users can talk ‘hands free’ – and still keep hold of the reins – even when receiving or sharing phone calls, listening to MP3 music players or receiving directions from GPS devices. It can be connected to six people simultaneously too. The Comby has a four hour recharge time. The RRP is £179.99 t L S Sales(Farnam) 01608 683855

What’s in a name? The new hat’s name, Corne, refers to the French Huguenot Corne family of hat-makers who arrived in London in 1695. Using Parisian silks and styles, their hats quickly became sought-after. By the 1950s, Ray and Derek Corne were working for their uncle at Corne Brothers in Norwood, south London. At the time, the area was home to more than ten hat companies including Bowlers & Sons Ltd (of the original Bowler fame) and Thomas Townend. During Ray and Derek`s apprenticeship they manufactured for the theatre and film world including headgear for The Charge of the Light Brigade. In the mid fifties, Corne Brothers relocated to Essex. Unwilling to leave London, Ray and Derek - along with Sid Patey - set up Patey Hats on the Old Kent Road. Today the Patey factory is in Forest Hill. As well as traditional riding hats, popular with hunt servants and often seen at prize-givings, Pateys makes hats for staff at the Tower of London and London’s finest hotels. t Patey Hats 020 7631 4113

Protection with reflection HI-VIZ specialist Equisafety has introduced a body protector. The EquiProtex will be available from July. Breathable foam sections with a wicking mesh lining make this a comfortable, lightweight, high impact garment. Three separate panels are fastened over the shoulders and there is a multi-position Velcro waist strap. The EquiProtex body protector meets European standard EN13158:2009 and European Directive 89/686/EEC (Level 3), the highest safety rating under current EU testing regulations, as well as BETA Approved: 2009 Level 3. The detachable, washable, Power Stretch outer fabric cover is also tested under Oeko-Tex Standard 100. The EquiProtex is available in hi-viz yellow, hi-viz pink and black/white, all with 2” reflective tape meeting EN471, the highest standard for reflective tape, plus blue with reflective chequered tape. Children’s and adults’ sizes are available. RRPs are from £90. t Equisafety 0151 678 7182


Enjoy the ride! WHEN helping a customer choose a body protector, the most important thing is to find one that’s comfortable to wear. If they’re comfortable in it, they’ll wear it, say safety specialists at Charles Owen. The manufacturer offers further advice and points of interest... The next factor is to decide on the level of protection required, so explain the BETA certification label and current standards. The largest selection of protectors are made to level 3 as most riders want the best and British Eventing (BE) demands this as a minimum. Body protectors are mainly made from high-density, shock absorbing foam. To improve flexibility, some designs cut the foam into small blocks, while others use thin layers of foam or pre-mould the foam. The latest generation of body protection uses Gelfoam technology to allow the garment to follow the body contour exactly for exceptional flexibility. One of the main focuses of choosing the correct body protector is the length. It must be long enough at the back to cover the kidneys, but not so long that it hits the saddle. Eventers riding drop fences need a three inch gap here. The latest generation body protector is soft and bends outwards, therefore causing less interference with the saddle. The front length is critical to create a sense of security and maximise protection. The edge of the body protector should extend one inch below the ribs, at approximately three inches either side of the sternum and at least one inch above the belly button. A body protector that comes too close to the belly button will severely affect the rider’s ability to tuck and roll, and may result in a significant increase in injuries. Body protectors should not slide up the body, especially if they’re to prevent abrasion burns. Garments are now available that offer a spinal grip system that locks onto the lower body, irrespective of the rider’s shape, and resists any sliding. Finally, Charles Owen recommends that your customers get help from a shop assistant trained in body protector fitting; possibly one who has attended a BETA fitting course. The Charles Owen Kontakt 5 is pictured. t Charles Owen 01978 317777

• Dave Darley has returned E. Jeffries & Sons as the saddlery company’s managing director. He was with the Walsall based company, latterly as sales director, for 22 years before moving to Brisbane, Australia to work for distributors JC Milton and Tallahesse. Jeffries’ owner Dominic Goold said Dave’s return was “great news.” Dominic will “step back from day-to-day operations” but remain as finance director.”

• The actor Martin Clunes was presented with a special commendation at last month’s National Equine Forum (NEF) on behalf of charities Blue Cross, the British Horse Society, HorseWorld, Redwings, the RSPCA and World Horse Welfare. The bronze by Belinda Sillars was originally to have been awarded to the late Professor Sir Colin Spedding who chaired the NEF for 19 years and died last December. Martin Clunes, pictured with NEF president HRH The Princess Royal, was recognised for his dedication, hard work and determination to improve the lot of the horse in the UK. (Photo: Craig Payne) • Catherine Wakley has joined NAF as area sales manager for the south west and south Wales region. She has ridden for most of her life, competed at Advanced Medium level dressage and graduated in Sports Science from the University of Cardiff. Devon based Catherine has worked in sales for four years. She enjoys extreme sports and is taking part in The Rock Solid race next month, having previously completed the Tough Guy challenge. “I’m looking forward to becoming part of a market leading company in an industry I am passionate about,” she said. • The Association of British Riding Schools (ABRS) has appointed David Pettifor as head of development and Andrew Stennett as head of sponsorship. The appointments are part of a restructure for the association which celebrates its 60th anniversary in 2014. • Claire Williams, executive director

of the British Equestrian Trade Association (BETA), has signed up to do a parachute jump to raise money for The Brooke. With the sky-dive scheduled for later this month, Claire hopes many in the equestrian trade will be generous with sponsorship. “You may question why I would want to voluntarily jump out of a perfectly good aircraft at 10,000ft; having a look at The Brooke’s website ( and the work they do will explain why,” she said. The Brooke is an international animal welfare organisation dedicated to improving the lives of working horses, donkeys and mules in some of the world's poorest communities. “Considering the lives so many of these hard working animals lead, doing a sky-dive to raise money for the work of the Brooke seems a relatively small thing to do by comparison,” added Claire. To sponsor Claire’s sky-dive, visit

• Dr Derek Cuddeford, nutritional consultant to Dodson & Horrell for more than 18 years, has become the company’s lead author of feed related features to the media. He is an honorary Fellow at the Royal (Dick) School of Veterinary Studies at Edinburgh University and renowned expert in equine nutrition. • Blair Castle

International Horse Trials assistant event director Nicky Townshend is pictured with a guide dog puppy aptly named Blair, as Guide Dogs Scotland is the event’s chosen charity for 2013. If Nicky’s name is familiar, it’s because she previously worked for Your Horse Live, leaving that post for Perthshire last September. Blair recently announced a sponsorship deal with Barclays (see Sponsors & Shows).

• Will I’Anson of British Horse Feeds, makers of Speedi-Beet, is to compete in the notorious Ironman Triathlon. He aims to raise money for the charity CRY (Cardiac Risk in the Young) by completing the gruelling 3.8km swim, 180km bike ride and 42.2km (26.2 mile) run. The Ironman takes place in Nice, France, on 23 June. “I’ve chosen the CRY charity as it’s very close to my family,” said Will. “Our friends’ daughter and my daughter’s closest friend 'Milla Irvine passed away from Sudden Death Syndrome in September 2010. To support Will and make a donation, visit his fundraising page at For more on CRY, visit EQUESTRIAN TRADE NEWS APRIL 2013 23

Broad smiles, swift service

It’s all about keeping every customer happy at Meadowlea Saddlery in Hampshire, says Katie Roebuck.

Saddle fitting: Jill’s first love

hen Master Saddler Jill Tremmil moved from the Midlands to Hampshire, she needed somewhere to store her saddles. So she hired a unit at a farm 20 miles north of Portsmouth and continued doing what she loves best – saddle fitting. Three years later, Meadowlea Saddlery has expanded into four units at Brocklands Farm, West Meon. The shop sells everything from tack to feed to rugs. “We’re all about the horse,” says Jill. “We’re a fledgling business; all I’ve done for the previous two years is invest. Turnover has been increasing; it takes


three to five years to establish, if you do it in three, you’re doing well. I’m really pleased.” Meadowlea might be still establishing itself, but don’t think the same of Jill. Having been in the trade for more than 40 years, she knows her stuff. Service is key to survival, she believes. Rugs, for instance, are washed and repaired in a day. This side of the business is run by Jill’s son Michael. Family friend Darren Rolls manages the workshop. Although Jill acknowledges cost is everything, Meadowlea is not interested in starting a price war; the difference is in swiftness of service, says Jill. “This shop is for everybody,


those on a budget upwards, we are not specialist. Our customers are a total mix

“I don’t want people coming into my shop and being made to feel an idiot.”

across the board, some are knowledgeable, some are not, we smile and help and don’t patronise. I don’t want people coming into my shop and being made to feel an idiot.”

The shop operates a loyalty card and gets a lot of repeat business. It sells feed and although that’s a loss leader, it gets people into the shop. This is a seven day a week operation. In the face of any threat the Internet presents to bricks and mortar retailers, Jill feels half the battle is gaining support from the wholesalers. “The Internet has certainly diluted the trade. Wholesalers are to blame. They sell to everyone which devalues the product. People know they can come into the shop and see the product, then buy cheaper online. Wholesalers should take responsibility for this.” Jill believes the wholesaler should support the [bona fide] retailer more; after all, the retailer is the wholesaler’s shop window. “The wholesaler dictates the RRP to the retailer who has a small margin and slow turnover. In the past, there were fewer in the industry, but now there are lots of Internet businesses starting with people working from home.” Jill is also concerned about the lack of sound guidance available to consumers over the Internet. How will hats and body protectors get fitted by a qualified individual? Where will the expert advice be found, she asks. An example Jill cites is the Fairfax Performance Girth. She was one of a select few invited to the launch of the product used by some British riders at the London Olympics. “If I just ran an Internet business, how could I possibly explain and demonstrate how this girth worked? An online

In the rug room

photo would simply show a contoured girth. The way I operate, I can take it with me when I fit a saddle and the customer can see how it fits to their horse and what a difference it can make.”

“The horse’s back is its foot, the saddle is the shoe, the numnah is the sock and the girth is the shoelaces.”

Jill has been advocating the importance of girths for years. “The horse’s back is its foot, the saddle is the shoe, the numnah is the sock and the girth is the shoelaces. It’s not just about the saddle; it all has to be correct. We’re careful about what we stock as we do not want to encourage false buying. As well as travelling to clients to fit saddles,

customers can also bring their horses to the shop on a Saturday. The day I visited Meadowlea, a customer was there who had lost everything (thankfully nothing living) in a fire at her property. Jill kitted out her horse completely. All Meadowlea’s saddles are British made, and as much as Jill and her team want to support British manufacturing, it’s not always financially feasible. Jill says she’s afraid the industry is shooting itself in the foot by sending leather to China to be made into saddlery. She also fears that, at some point, China’s prices will go through the roof - and where will British industry be then? “The industry needs to have a think. We sent saddlers out to India to teach them how to do it, and now we are in competition with cheap imports. I’m all for fair trade, but what about this country? We have no choice but to go with it, just like the Internet.” Jill is not alone in hoping her business is still thriving in 10 years’ time. I left the shop wishing there was a Meadowlea nearer me.

Saddles back then Jill has noticed huge changes during her four decades in the industry. When she started as a saddle fitter, she never saw a horse; the rider would come in and be fitted. And saddles were bespoke, never off the shelf. “A good saddle cost £250 which in those days was a lot of money - £2-3,000 worth at today’s prices, so at least that has changed for the better. Back then, there was no Havana either, just London Tan.”

The recipe for success A helpful feed merchant is an important member of every equestrian competitor’s team, says Saracen Horse Feeds’ nutritionist Lizzie Drury. Here’s how... FEEDING performance horses can be a challenge. Although individual needs vary according to body weight, condition score, discipline (dressage, eventing etc), environmental factors and rider ability, the common factor is that they train and compete under a variety of stressful conditions that can adversely affect health and performance. Feeding and management strategies can be implemented to reduce many of these problems, whatever level a horse is competing at. Use these points below as a guide to advise your customers. ● They should regularly monitor and record their horse’s body weight and body condition score. This enables them accurately to calculate their horse’s nutritional requirements for performance and can help you to assist them in a suitable feed choice. ● Monitoring body condition score is key to ensuring the performance horse doesn’t get too fat. Just because a horse is working hard may not necessarily mean he needs a high energy performance feed. A horse in optimum body condition that holds his condition well can perform from good quality forage and a performance balancer. Stamm 30 contains a concentrated source of essential proteins, minerals and vitamins as well as an elevated inclusion of antioxidants, in particular vitamin E and selenium to support immune and muscle functions. ● Fibre (hay, haylage and pasture) should always form the basis of any horse’s diet. It’s often overlooked but a lack of fibre will increase the incidence of gastric ulcers, wood chewing, loose droppings, loss of weight and irritability. Performance horses should receive a minimum of 1% of their body weight (BW) per day of forage to satisfy its requirements for long-stem fibre and to minimise digestive upsets. Ideally forage intake should be in the region of 1.5-2% of BW, more if haylage is fed. Always check with your customers that they are feeding forage correctly before advising 26 APRIL 2013 EQUESTRIAN TRADE NEWS

on a concentrate feed ration. ● Many feed companies offer a forage analysis service for a small fee. Knowing the nutritional value of the forage enables a more accurate feeding programme to be devised. I also recommend that for a period of time that clients weigh their horse’s forage, and any leftovers, to establish what the actual fibre intake is. This can often help to answer queries related to loss of body condition or loose droppings etc ● Some disciplines, such as endurance riding, require forage to be fed on almost a continuous basis. Diets high in fibre result in increased water uptake; while fibre in the hindgut traps water and electrolytes, helping to combat dehydration. ● Important electrolytes lost in the greatest quantities in sweat are sodium, chloride and potassium. Feeding plenty of forage helps to provide sufficient potassium and free access to a salt block gives horses a chance to add to their sodium and chloride intake. Hard working horses that sweat freely may need more of these critical substances to avoid fatigue, overheating and a drop in performance. Be sure to read product labels when selecting electrolyte supplements for your store. Some products contain high levels of sugar and other fillers, diluting the amount of electrolytes that they deliver. Products delivering sodium, chloride and potassium will help horses more than those loaded with sugar. ● Travelling and competing can mean that horses go for prolonged periods without anything to eat. This leads to a build up in gastric acid and increases the incidence of gastric ulcers, which will reduce performance. Allowing horses regularly to graze or pick at a haynet will stimulate saliva production. Alfalfa is a natural antacid, so frequent feeds of this will help to neutralise excess stomach acid. Equine antacids such as Rite Trac are a useful stock item. ● Performance diets are increasingly available for horses performing specific

Stamina is required for the cross country phase of eventing.

disciplines. For power based activity such as show jumping, feeds need emphasis on providing energy from starch based ingredients such as oats and barley. Saracen Sports Horse Pencils and Saracen Speed Mix are good examples. For work requiring stamina, such as endurance riding or the cross-country phase of eventing, there’s a greater reliance on digestible fibre energy sources, such as soya hulls, sugar beet and oils, which are then balanced with enough cereal and starch to ensure that muscle glycogen stores remain ‘topped up’. Saracen Enduro-100 is an energy efficient mix that meets the criteria of the modern equine athlete. ● Learning how to interpret a feed bag label helps you to decide whether a particular feed is suitable for a particular horse. Ingredients and digestible energy levels can indicate feeds suitable for particular disciplines, temperaments and body conditions.

dream of many horse owners. A superior nutritional plan is one key to turning dreams into reality. Speak to a qualified nutritionist about the benefits of natural vitamin E supplementation, for example with Nano E alongside a carefully formulated diet.

Olympic gold medallists Carl Hester and Charlotte Dujardin use Saracen feeds in training and at competitions.

● Feeds are formulated to provide horses with optimum nutrition when fed at the recommended quantity. So make sure your customers feed by weight and not volume to ensure correct intakes. If levels require adjustment to help manage body condition, use a performance balancer such as Stamm 30 to ensure the provision of adequate levels of vitamins and minerals and important antioxidants such as vitamin E and selenium. ● A superbly conditioned performance horse that can fully utilise its athletic talent in top level competition, recovering quickly without muscle damage after strenuous exercise...that’s the

Five Star Fuel... Whether it’s power, precision or speed they’re after, your customers will be searching for feeds to give their horses that competitive edge. Here’s what leading manufacturers have been cooking up... Additive free, highly versatile

By stocking suitable products, feed merchants play a key role in equestrian competitive success.

Competitor checklist Whenever your customers are competing, they should remember:  WATER  FORAGE  TRICKLE FEEDING  WEIGHT OF HORSE  ADVICE FROM A QUALIFIED NUTRITIONIST

Competitive scenarios What suitable feeds would you recommend to feed the following...? 1. The uncomplicated event horse - Enduro 100, Sports Horse Mix and Sports Horse Pencils 2. The laid-back show jumper - Speed Mix and Enduro 100 3. The excitable dressage horse prone to weight loss Show Improver Pencils, Re-leve and Equi-jewel 4. The young performance horse just starting his or her competitive career - Show Improver Pencils, Stamm 30 and Show Improver Mix 5. The performance horse prone to weight gain - Stamm 30 28 APRIL 2013 EQUESTRIAN TRADE NEWS

EMERALD Green Feeds’ grass and alfalfa pellets contain no other ingredients except grass and alfalfa! Grown on a family-run farm in Lincolnshire, everything that goes into the bags is fully traceable. The naturally occurring vitamins and minerals in both grass and alfalfa make these pellets the perfect all round feed. Highly palatable, they are naturally low in starch and sugar yet high in fibre. The slow, controlled release of digestible energy is ideal for fizz-free performance work. Emerald Green Feeds’ grass and alfalfa pellets can be fed straight from the bag or soaked to create a mash. Useful for hydrating hardworking horses, a mash also makes it easy to bind powered supplements, salt or other additives into a feed. Emerald Green Feeds are suitable for all year round use to enhance the diet, when grass is in short supply or when turnout is not available – when away at a competition for instance. In the case of animals prone to laminitis, having full control of a horse’s or pony’s grass intake can help reduce the risk. t Emerald Green Feeds 01526 398236 /398472 /397133

Tiger in the tank TIGER OATS from GWF Nutrition are a high energy, non-heating feed for performance horses Unlike conventional hard feeds which can contain high starch cereals, Tiger Oats are low starch, high oil and high fibre. Based on Scandinavian black and gold oats, the low starch in Tiger Oats are a non-heating product. The low starch content also reduces the risks associated with undigested carbohydrate reaching the hindgut. Tiger Oats provides energy without the fizz. A 20kg bag has an RRP of £12.50. t GWF Nutrition 01225 708482

Feeding the performance horse TO BE competitive in whatever discipline, a horse must have the innate genetic ability to perform well and must be physically fit, writes Dr Derek Cuddeford. Contrary to popular opinion, manipulating the feed cannot make animals go faster - nor can it perform other miracles. However, correct feeding should enable the animal to express its potential; a high performance horse deserves high performance feed. During training, animals are asked to do increasing amounts of work; the nature of this work depends of course on the discipline involved but will always involve locomotion of some sort. During this process the horse’s legs are subjected to an increasing workload that results in the bones remodelling’. Bone is most vulnerable in the early stages of training because as it changes it loses mineral matter and thus becomes weaker and prone to injury. Therefore it is important that, before training begins, the bone is well mineralised - and this depends on diet. Appropriate quantities of calcium, phosphorus, copper, zinc, silica and manganese must be available, for instance.

Manipulating the feed cannot make animals go faster, nor can it perform other miracles. Once the horse is fit and competing regularly, the emphasis has to be on correct food and feeding management. Firstly, the food must be clean. The respiratory system is sensitive to aerial allergens, particularly those originating in forages, and so most competitive

horses are fed haylages to reduce the challenge. Forage supplies energy and, depending on the activity of the horse, can supply more than 50% of the total dietary energy need. Careful selection of nutritious forage is obviously very important. The dominant grass species should always be ryegrass in diets for competitive horses. There are various energy sources available to the competitive horse and the choice rather depends on the type of activity. For example, long distance endurance horses depend more on forage than, say, racehorses whose forage intake can be very low. Little and often feeding is the key to managing the competitive horse’s digestive system; only 2kg of concentrate, fed in one meal, can easily create a catastrophic acidosis in the animal’s large intestine. Thus, whatever the discipline, the provision of concentrate containing properly cooked starch is the energy substrate of choice. The key to success is careful feeding. t Dodson & Horrell 01832 737300 ● Dr Derek Cuddeford is a senior lecturer at the University of Edinburgh and nutritional consultant to Dodson & Horrell.

Reducing the risks... Following an increase in positive dope tests on racehorses, the British Equestrian Trade Association (BETA) introduced two assurance schemes to cut the risk of naturally occurring prohibited substances (NOPS) in horse feeds. That was nearly four years ago; now major players in the feed industry have signed up. ETN looks at why NOPS is particularly relevant to feeds for performance horses. U



UFAS NOPS: The NOPS appendix to the Universal Feed Assurance Scheme was created for manufacturers of compound feeds and supplements. FEMAS NOPS: The NOPS appendix to the Feed Materials Assurance Scheme was introduced for raw materials and straights providers.

What are NOPS and where do they come from? A naturally occurring prohibited substance is something that is already present in an ingredient or something that ends up in feed as a result of inadvertent crosscontamination during an ingredient’s processing before arrival at the factory. The main NOPS, with examples of where they can be found, are: Caffeine - chocolate and coffee Theobromine - chocolate and its metabolite, tea Morphine - opium poppy Hyoscine - nightshade Hordenine - germinating barley Bufotenine - phalaris grasses and toadstools Lupanine - lupins Atropine – atropa belladonna, deadly nightshade

Why is the scheme important? The British Horseracing Authority’s (BHA) Rules of Racing and International FEI rules for competition have a ‘no threshold’ policy for naturally occurring substances that could affect performance, with the exception of theobromine. Although the NOPS risk

is low, the consequences could mean a loss of prize money, affected earnings and loss of a team place. All feeds and supplements conforming to the codes carry the scheme logos as a sign of assurance that stringent quality controls and management procedures have been taken by manufacturers. There has been a significant drop in the number of competition horses testing positive for naturally occurring prohibited substances, particularly morphine, since the scheme was introduced. The British Equestrian Federation now specifies NOPS feed for all British squads and the British and Northern Racing Schools will only use NOPS approved feeds on site. The way in which poppies are now processed has also helped to cut the risk of crosscontamination. Changes to the system came about through the work of the NOPS working party in conjunction with the processors and regulatory authorities.

Which companies belong to the scheme? Membership of the BETA NOPS scheme is not compulsory but includes


some of the biggest names in the feed industry: Allen & Page Attlee Feeds (Lillico) Baileys Horse Feeds Blankney Estates Blue Chip Feed Bluegrass Horse Feed British horse feeds Caltech Charles R Wynne Charnwood Milling Co Chestnut Horse Feeds Connollys Red Mills Countrywide Farmers Dengie Crops Devenish Nutrition Dodson & Horrell Feedmark Form Nutrition (Equiform Nutrition) Fox Feeds Friendship Estates H J Lea Oakes (Equerry

Horse Feeds) Glanbia/Gain Horse Feeds Honeychop Horse eeds Mars Horsecare Mark Westaway & Son Natural Animal Feeds Premier Nutrition Probiotics International Provimi Science Supplements Simple Systems Saracen Horse Feeds Target Horse Feeds (T/A Rowen Barbary Horse Feeds) TopSpec Equine Uniblock Youngs Animal Feeds ● For further information about the NOPS schemes, contact Claire Williams, email or tel 01937 587062.

Award-winning diets MARK TODD Maestro from Keyflow was highly commended in the feed and supplements section of the BETA International 2013 Innovation Awards. For horses and ponies in medium to hard work, the feed is designed to be a low intake product. Steam extrusion and micronisation make it easy to digest. Ingredients include stabilized rice bran for a low GI, sustained release energy source. Beetroot is added for its beneficial effects on blood flow and muscles. Protexin probiotics feature too. Keyflow’s Whitaker Bros Jumpmix took the top innovation award in this category. t Keyflow 01672 519000

For focused performance TOPSPEC Performance Cubes provide energy for work but are nonheating so ideal for horses that get sharp on cereal-based competition mixes or cubes. Formulated without the use of any cereal-grains, they are not just ‘oatfree’ or ‘barley-free’ but completely cereal-grain free. They do, however, have a good calorific index of 12.5MJ/kg, and are low in starch and sugar, but high in fibre. TopSpec Performance Cubes are balanced for protein with high-oil soya and linseed, and with available sources of calcium, magnesium and salt added. t TopSpec 01845 565030

Why fibre performs

Accurate feeding is everything

HIGH-QUALITY forage contains a lot more energy than many people realise, writes Dengie senior nutritionist Katie Williams. Alfalfa chaff with a light coating of molasses, for example, contains the same amount of energy as cool mix or pasture mix at 10MJ/kg DE. Higher calorie fibre feeds with added oil can provide as much energy as a conditioning mix, but are based entirely on slow-release energy sources making them ideal for fizzy horses and ponies. Exciting, new research from Sweden showing that horses in training maintain their performance levels and body weight on forage-only rations International dressage rider Hannah Esberger and has supported Dengie’s Vanita – whose Dengie fibre diet provides plenty of passionate belief in a fibre energy - aim to compete at grand prix this season. feeding regime, (Photo: Donna Newton) The study used Standardbreds that were exercised at high intensity on a twice-weekly basis, as well as carrying out low-intensity work on the other days. The research suggests that a fibre diet might even reduce the risk of dehydration, as horses fed high-fibre diets were able to retain an increased amount of fluid in the digestive system. t Dengie Feedline 0845 345 5115

TO PERFORM at his best, a horse requires power, athleticism and concentration. Accurate feeding plays a huge part in achieving all these, says Allen & Page – and that’s something with which you can help your customers. Provide too much energy, and control and concentration may be lost; too little, and the horse may lack the energy and impulsion required. In addition, each horse must be treated as an individual with other considerations such as condition, temperament and character taken into account. When it comes to recommending a feed, the workload, temperament, age and condition of your customers’ horses should be considered. As part of the Barley & Molasses Free Range, Calm & Condition is not just for those who need to put on or maintain condition. Calm & Condition is also an excellent feed for those working hard, providing energy mainly from fibre and oil. If more energy is needed, then Power & Performance could be the perfect solution, as it provides fast and slow release energy to give a horse that extra stamina needed for more regular, higher level activities. t Allen & Page 01362 822902

Fashion’s favourite...

From the high street…

Originally created for work-wear, tweed is feted by the equestrian/country set, graces catwalks and glossy magazines. Sue Porter unfurls this fascinating fabric

Roksanda Ilincic tweed jacket by Debenhams

Photo courtesy of Mears Country Jackets.

n 1843, Lady Catherine Herbert, Lady of the Bedchamber to Queen Victoria, inherited 150,000 acres of the Dunmore estate on the ‘island’ of Harris from her late husband, the 6th Earl of Dunmore. She soon became aware of the wonderful qualities of a Harris Tweed cloth produced locally by the Paisley Sisters. In 1846, she arranged for them to weave lengths in the family tartan, and had the fabric made into jackets for the estate gamekeepers and ghyllies. It quickly became apparent that these jackets would be ideal apparel for the pursuit of country sports. With Lady Catherine’s support, the fabric soon became a favourite with the aristocracy including members of Queen Victoria’s inner circle. Over time, Lady Catherine improved the yarn production process to create a more


reliable, practical cloth. By the close of the 1840s, the quintessential English country gentleman’s jacket was born. The Harris Tweed industry is monitored to ensure it maintains its traditional skills and history. In 1993, an Act of Parliament established the Harris Tweed Authority in order to govern the manufacturing of the cloth. True Harris Tweed is the world’s only commercially produced, hand-woven tweed. It carries the Orb symbol to certify its authenticity.

From yarn to cloth Tweed is a coarse cloth, hand-woven from pure virgin wool and produced by developing the ‘twill’ - the diagonal line running through the fabric. Differing from knitting wool, the yarn has a special twist to ease the tension created by the large looms while being woven. Dyes are created from


local plants, lichen and, allegedly – urine! Although now massproduced on large machines, there are still many small varieties - Mucros, Melin Tregwynt, Garynahine to name a few - that are produced at home by skilled weavers.

Tweed yarn cushion from Matalan

The future As well as keeping the wearer beautifully warm, tweed also protects from brambles and thorns making it ideal for work and leisure wear. Large companies sometimes commission their own tweed, thereby immortalising their identity for years to come. With the interest in the yarn growing within the fashion industry around the world, weavers are once again creating new tweeds. They often use hues from the Scottish hillsides, shades of green, grey, gingery orange/brown and russet reds.

Pink tweed ‘Harriett’ frame clutch

Tweed in action

● In vogue tweed is a staple of the Alan Paine Country Collection seasonal offering. The AW13 Duchess Collection offers a range of fashionable, exquisitely tailored lightweight and everyday wear garments in a variety of styles. The brand also has the Compton and Rutland tweed ranges, a tweed for every occasion.

● “The trend has moved away from loud, brash tweeds to classical, subtle designs that reinforce a traditional look,” says Lynne Mears, director of Mears Country Jacket. “Some of our garments require a soft drape, so we use tweed with added cashmere, whilst the more durable tweeds are used for hunting and shooting attire.”

● Dashing Tweeds aims to make tweed sportswear relevant to modern city life. “The mode of transport for the urban knight errant is the bicycle, by far the swiftest means in town,” said a spokesman. “With this in mind, we’ve created an updated tweed cycle jacket in Lumatwill tweed.” The secret lies in the wool being woven with 3M reflective yarn - plus hi-tech Swiss stretch reflective and vented fabric for the back detail.

● Jack Murphy has brought tweed bang up to date with innovative designs that stand up to country life without compromising on style. “By fusing rich hues, clever detailing and adding luxurious touches such as faux fur and sumptuous satin linings, we’ve given tweed a twist that will turn heads at a trot up and take you from field to town,” says the brand’s Caitriona Kelly.

● Caldene’s new Quorn Jacket is made from 100% wool Scottish tweed manufactured in Yorkshire. Featuring inset velvet collar plus ticket and jetted pockets, it brings a modern spin to a time-honoured garment.

● Accessorise in tweed too with Tayberry’s Meryl handbag in purple, pink, pale blue and mocha mix tweed fabric with magenta contrast detail. “We’ve selected colours that sit in with the key hues of the seasons and produced hand looms for our own Tayberry tweed,” says the brand’s Susan Kelly.

● Perfect for traditional or contemporary interiors, this stunning cushion from Timothy Foxx is made from tweed patchwork with French Toile de Joey Linen on the reverse. "Tweed with a tweak is a timeless classic which is always in fashion”, says Rosalie Eustace of the tweed inspired brand. EQUESTRIAN TRADE NEWS APRIL 2013 33

They wear it well... Can you really spot a showjumper or a dressage groupie, even when they aren’t in their riding gear? Penny Richardson finds out. Spot the bush hats...

e’ve all seen them and smiled to ourselves: tweed tutus at Cheltenham and rainbow wellies at Badminton...but is it always possible to guess the discipline when the rider’s in mufti? The answer is a resounding yes. Certain items of clothing can label any wearer well, while others have made a successful cross-discipline leap. Take those ubiquitous faux fur headbands. They were a must-have dressage accessory, then crossed the great divide to eventing. When temperatures plummeted last winter, the showjumpers abandoned their woolly hats for headbands while walking the course — albeit, the blingier and furrier the better. It used to be dressage riders


Douglas Duffin demonstrates the show jumpers’ baseball cap/shades combo.

who wouldn’t be seen dead without bling, although showjumpers and their mounts have always sparkled in competitions. Nowadays, comfort tends to come first: leopardskin onesies, complete with ears and tails, were spotted in the audience at a recent pony showjumping event. By contrast, eventing fans appear quite understated. On its website, British Eventing’s ever practical dress code for spectators advises packing “everything from a waterproof jacket to sun lotion”. At more social events such as Badminton and Burghley, ladies appear in droves in much mimicked Dubarry type leather boots, complete with fur-topped inner socks, cord jeans and sleeveless quilted gilets, while gents choose green wellies, moleskin trousers and Barbour jackets. That attire would be a tad too quiet for your average dressage aficionado. Even when they’re just watching, many sport skin-tight, darkcoloured breeches, teamed with a casual jacket from favoured European brands. Add a croc leather belt with Swarovski crystals, silver bradoon bracelet and pearl earrings - and any dressage fan is fit for an afternoon disagreeing with the judges’ scores. Even the most committed showjumping fan has to admit that the majority of them aren’t quite as stylish as their dressage and eventing counterparts. In fact, they don’t really follow any rules. Your average showjumping fan is partial to a bargain, so


although they might team jogging bottoms with expensive leather boots, the ensemble is often completed by a discount jacket from one of the big brands such as Ryedale. Off-piste riders can be harder to spot. Tweed - no longer confined to the older generation and followers of National Hunt racing – tends to outnumber other fabrics at the three-day event trot-up. White jeans and loafers are also favourites with event riders of either sex, while comfy blue jeans, boots and casual jackets liberally sprinkled with sponsors’ logos are musts for the course-walk. Outside competition, dressage riders tend to wear similar gear to the spectators, including dark breeches and comfy casual jackets, teamed with antique gold — brown to you and me — leather riding boots from König. On the yard, showjumpers often wear jeans with fulllength chaps, jodhpur boots and spurs. The combination can cause raised eyebrows if they don’t get changed before a trip to the supermarket. At shows, showjumpers tend to stick to their white competition jods, but often team them with popsocks, short boots and a casual jacket when walking the course. Favourites include Scandinavian brand Kingsland, while the new designer range from Spooks is already becoming a hit. When it comes to headgear, unlike eventers with their penchant for a waxed bush hat, off duty showjumpers are partial to a baseball cap to

The more sponsors’ logos, the better. Here’s Zara Phillips and friends course-walking.

keep the sun out of their eyes. Dressage riders stick to the lighter weight headband look, while a lightweight trilby is often de rigeur for male dressage spectators during the summer months. Despite the ‘anything goes’ mindset, there are still occasions when the equestrian spectator knows exactly what to wear. One such is the Cheltenham Festival, a veritable sea of tweed, leather boots, thick tights, felt or fur hats and lifesaving thermal underwear.

The faux fur headband, this one is by Equetech, was a cross discipline hit last winter.

Turned out nice today... ETN reviews the latest casual clothing collections. THE best selling Aurnia ladies’ tweed jacket from Jack Murphy’s AW12 collection has been updated for AW13 as the Aurnia II. Effortlessly elegant, this piece is available in two new tweeds Wicklow and Northumberland and features a faux fur detachable collar plus luxurious quilted satin lining. Your customers can team the Aurnia II with the Winifred skirt in matching tweed or the Keara moleskin skirt to create the perfect outfit. t Jack Murphy 01768 867590.

FINEST Brands International had a successful BETA International 2013, with sales 36% up on the value of orders taken the previous year. Said Sarah-Jane Fedarb, director at FBI: “Our A/W collections were extraordinarily well received, with strong orders coming in across all our ranges from ladies’ outerwear and the Toggi Xtreme collection to the gents’ Rough Country Collection, footwear and the new Toggi Black collection. Spring/summer orders were also strong at BETA International as retailers topped up forward orders.”

Toggi Black is a new capsule collection designed to energise younger customers’ wardrobes. The Pixie fitted diamond quilted jacket has a stand up collar and angled pockets. With antique brass poppers and striking checked yoke and cuff lining, Pixie has standout style. The RRP is from £60 From the Toggi Rough Country collection, the Toggi Priestley men’s pique polo shirt offers a classic look with a contemporary twist. In mulled wine or navy, the RRP is from £40. t Finest Brands International 0113 270 7000

HORIZON is an all terrain boot in nubuck leather with a breathable, waterproof membrane. The Release Profile Sole (patent pending) makes the boot suitable for riding as well as walking. A multilayered insole delivers comfort and stability. In black or chestnut and sizes 37 – 42, the PPR is £90. t Woof Wear Sales 01208 265920

TOSKANA breeches from HKM come in stone washed, super-stretch black denim with a three-quarter Alos seat. The utilitarian style incorporates a thigh pocket for carrying small objects when riding; while eyecatching contrasting stitching and zips enhance the sporty styling. Toskana is available in regular and long lengths, RRP £78.95. t HKM Sports 01952 691784

THE Equetech Eve is a fashion led riding shirt with subtle pleated front and beaded lace detail. Cross-over, pinch pleated capped sleeves add a touch of elegance. Made from crisp cotton with added Lycra for freedom of movement, darts to front flatter all figures. In white, sizes 8 – 18 and RRP £34.75, Eve has a scooped back hem and over-collar provided. t Equetech 01296 688966

WORKLITE introduces Frostline and Riverline from the Grub’s range. Both feature the brand’s InsuFoam Ultra technology for advanced thermal engineering – warm feet! Both styles sport the new Trax outsole for superior grip on a variety of surfaces; the tread is designed to work with the action of the foot to achieve grip, traction, stability and braking. The boots also benefit from Hexzorb, a shock absorbing component moulded into the heel of the outsole which dissipates shockwaves travelling up the wearer’s leg. The Riverline offers HardToe technology too. t Worklite 01279 418052


INFINITY Organic Cotton Buff is the latest to join this versatile label. Made in a 58cm seamless length of organic cotton, these stylish garments appeal to the style and environmentally conscious. The collection consists of eight colour-ways using different dying techniques, creating a series of one-off accessories with no two the same! Infinity Organic Cotton Buff has an SSP of £26 for the plain and tie-died models and SSP £33 for the gradient dye designs. t Buffera 01707 852244

INSPIRED by the Sami people of northern Scandinavia, Fjӓllrӓven has developed the stylish Luhkka Cape which is ideal for Spring and autumn. There’s also a warmer version insulated with down. Translating literally as a ‘bad weather collar’, the Luhkka Cape offers protection from the elements with mobility and ventilation. Luhkka models are made from Fjӓllrӓven’s durable G-1000® fabric which can be waxed for increased water and wind resistance. The RRP is £245, £425 for the down version. t Fjӓllrӓven 07841 205004

PRETTY PONY, the latest Bang on the Door character to join the Carrots label, provides pony-mad kids with a fun, fictional horsey design to liven up riding attire. There’s a colourful Hat Cover complete with pom-pom and Riding Gloves with pink and purple leather reinforcements at the fingers and thumb. RRPs start at £14. t Carrots UK 01245 445362

All things bright and beautiful... AFTER last year’s wet and dreary summer, consumers are keen to lift their spirits with cheery, colourful riding outfits to make them look and feel great. “Bright colours are set to be popular this season, so put your dark, dismal colours to one side and think ‘all things bright and beautiful,” says Simon Middleton of Zebra Products, distributor of the Gersemi and Cavallo labels. Here are his tips when it comes to stocking up for the new season: ● Consider outsizes as well as the standard small, medium and large. Not every rider is a standard size and by offering a wider choice, you’ll see more customers returning. ● Choose bright colours to enliven shop window displays. Vibrant colours are ‘in’ this spring/summer season - watch them fly off the shelves! ● Stock matching accessories to give riders the option of colour co-ordinating their outfits. Socks, gloves, belts and gilets can add great finishing touches to any outfit. ● Follow advice from the sales reps who are selling the various brands on what will - and won’t - sell. They are working with the collections and selling to lots of retailers, so they can give you great feedback as to what everyone else is selling well. ● Go for items which carry good quality logos or badges; riders love to wear fashionable brands. ● Ask companies about their planned advertising campaigns as this will give you a better idea of how much promotion the products are going to receive in the equestrian media. ● Find out whether suppliers work with PR agencies to ensure brands get maximum media coverage and are seen on the right riders and celebrities. ● If you can, have split deliveries of seasonal stock, or keep stock back and drip feed it onto the shop floor. That way you’ll keep customers’ interest with fresh displays and fast-moving merchandise. t Gersemi and Cavallo are distributed in the UK by Zebra Products 01352 763350

Cavallo is the choice of professional and amateur riders around the world. This collection brings together the hottest fashion colours and trends and translates them into stylish, functional rider clothing.

Gersemi is a leading equestrian fashion brand with a passion for style, quality and function. With a modern Scandinavian design and a mythological Nordic heritage, Gersemi has international appeal to female riders who love fashion. The company offers functional and fashionable items, including breeches, technical tops, lightweight jackets and matching accessories.


Brush up on grooming Peter Wilkes of Vale Bros takes us on a fascinating tour of brush fibres.


orses respond to sight, smell, touch and sound. Through regular grooming, horse and human are able to use these senses to establish a lasting bond based on trust and understanding. Setting aside time for grooming also enables owners to become familiar with every physical aspect of their horse. New injuries or abnormalities can be detected, thus speeding up the process of diagnosis, treatment and recovery. The next question is what type of brush to use and which fibre fill is preferred - synthetic or natural?

Synthetic fibres Synthetic brushes tend to be made from polypropylene or pvc. They can be produced in any diameter and any length to achieve a variety of ‘feels’ from stiff to soft. Many companies simply use fibre with a round cross section, particularly those manufactured in China. Equerry and Stablemates take a more scientific approach; these brands’ dandy brush synthetic fibres are either a Y or X shape cross-sectionally to help dislodge the mud and channel it away for efficiently.

Pros and cons The main advantages of synthetic are price and colour. Synthetic is much cheaper than natural fibres but it’s nice to have colour coded grooming kits. A negative is that synthetic fibres can generate static during the grooming process, particularly on a hot day. Horses

don’t react well to static shocks and in these conditions a natural brush should be used. Natural fibres tend to become damaged less easily than synthetics which are effectively very thin pieces of plastic that, once creased, tend to remain creased. Despite the advances in plastic technology, natural fibres remain the most efficient materials for cleaning and polishing horses.

Natural options There are natural fibre options available with varying degrees of stiffness. Generally the fibre type, rather than the length, is changed to gain different feels. The stiffest is Quilloware, a mix of very stiff synthetic plus some natural bark fibre. Historically this product was only sold in Australia – perhaps the horses are just tougher there! Many years ago, this type of fibre included feather quills. Bassine is a bark based product (dark brown in colour). It features in Equerry’s No1Dandy which remains a popular mud-removing product. Mexican Whisk is a stiff, cream coloured fibre derived from cactus plants in Mexico. This product should be soaked in water when new to soften the fibres and prevent them snapping. This fibre’s natural wave makes it effective at penetrating deep into the coat. The price of Mexican Whisk has increased significantly over the past six years due to the popularity of tequila. Tequila is made from the same fibre and the youth of today have taken a liking to ‘shots’.


Vegetable fibre Vegetable fibres are mainly used for dandy brushes. The softest of the vegetable fibre used is Tampico, another Mexican product derived from the plant Agave Lechugillaâ. Creamy white in colour, Tampico has great liquid holding and release properties. It absorbs 65% more water than plastic fillings, which is why Stablemates uses it in its traditional Water Brush. Tampico has also a unique surface roughness due to embedded crystals of calcium oxalate. There isn’t really a plastic substitute. Vegetable fibres work well because no single fibre is identical to another. Therefore when grooming a horse, some fibres penetrate more deeply while others clean the surface, making the grooming process quicker and more effective.

Perfect polish Softer natural fibres, which are good for polishing horses, tend to be animal hair. Popular varieties include Pig Bristle from wild boar types. This, again, is increasing in price because the Chinese are learning that our hairless pink pigs provide more meat, so they are raising fewer pigs with hair. Pig Bristle occurs naturally in black, grey and white colours with white being the softest. Horse hair from manes or tails has always been sought after as polishing horse hair with horse hair is particularly effective. The very softest hair used is Goat Hair. Introduced by Salmon brushes, it’s ideal for those pampering, show preparing moments.

Clean as a whistle...

Spring is here, the show season is underway – and your customers want to top up their grooming kits.

Time to shine

Top to toe

NEW Supershine from Smart Grooming is a concentrated mane and tail lotion. It creates a show-ring finish or keeps ‘everyday’ manes and tails looking good. A small amount is squeezed into the hand and worked through the hair. Supershine doesn’t attract dust and is non-stick, RRP £14.95. Also new from Smart Grooming are Tame the Mane, a conditioner and detangler for ‘hairy’ horses’ feathers, manes and tails, and Gloss N Go, a spray-in conditioner. Smart Grooming sponsors Herefordshire based show producers Team Harvey who use the company’s own brand products plus Borstiq Brushes (which Smart Grooming distributes) on their string of 25 ponies and horses. The Supershine label features a winning Team Harvey show pony. t Smart Grooming 01823 681076

TRUSTED products from Absorbine include ShowSheen Original and Finishing Mist, ShowSheen 2 in 1 Shampoo and Conditioner and ShowSheen Stain Remover and Whitener. The Original ShowSheen and ShowSheen Finishing Mist produce the finest show-ring shine; they’re enriched with pro-vitamins and silk proteins to nourish the coat and accentuate body tone and definition. Perfect for last-minute touch-ups, ShowSheen Finishing Mist has a continuous, quiet sprayer that won’t spook a horse. Available in: 444ml, 947ml and 3.79l. ShowSheen 2 in 1 Shampoo and Conditioner contains pro-vitamins to nourish the skin and strengthen hair. It deep cleans, conditions and brightens the coat in one step. Available in 591ml (RRP £10.35) ShowSheen Stain Remover and Whitener contains oxi-erasers to lift out stains. It’s colour safe and contains no bleach. Available in 591ml (RRP £10.35)

That glamorous touch GLITTER BLING from Barrier Animal Healthcare is an ultra-fine sparkling mist with subtle glitter for an eye-catching, glamorous finish. It contains skin and coat conditioners – but no solvents or alcohol. Glitter Bling, can be sprayed onto manes, tails, plaits, body, legs and hooves. Your customers can enjoy getting creative with quarter marks and stencil kits. It’s easy to remove too, with a brush, damp cloth or by rinsing. t Barrier Animal Healthcare 01953 456363

How to improve coat health KBF99 (Kills Bacteria and Fungus 99%) Grooming Kits not only help to protect horses from illness and disease, they also reduce scurf. In trials, there was a significant reduction in scurf when KBF99 brushes were used daily over a two week period; testers also saw improved coat shine. These antibacterial brushes form part of a wide range of grooming and stable management equipment with similar properties. RRPs are from just £2. The KBF99 additive is effective for a minimum of two years and all products feature a ‘best before’ date. Before launch, KBF99 was tested at Coventry University and effectively killed 99% of the bacteria/fungus test culture (Strangles, Ringworm and E.coli). KBF99 will also kill some viruses and parasites and is appearing to reduce mud fever in ongoing trials, reports supplier Vale Bros. KBF99 can be stored alongside other brushes in a grooming box; doing so will not alter its efficacy. However, having a KBF99 brush in the grooming kit will not reduce the risks associated when using standard grooming equipment. After a horse has been brushed with a KBF99 brush, the use of another standard brush could potentially transfer harmful bacteria, fungus or mycotoxins to a horse. Ideally owners replace their entire grooming kit with KBF99 products to further reduce/eliminate the risk of infection. t Vale Brothers 01239 614648

New look range NETTEX’ grooming and hoof care range is included in the brand’s relaunch (see Product News). With preparations for everyday care as well as show days, many are endorsed by top producer Lynn Russell. Coat Shine gives a long-lasting gleam, even on clipped coats; while Mane & Tail Detangler transforms matted hair with ease. Nettex also has washes, wipes, shampoos, sprays, oils, ointments, moisturisers and balms. t Nettex 01631 257150


No more stains FIEBING’S Green Clean spot and stain remover contains tea tree oil to clean and condition the hair and coat. Perfect for last minute show ring preparation, it quickly and easily gets rid of urine, grass and manure stains. Tea tree oil has antiseptic properties, promotes a healthy skin and shiny coat while soothing minor cuts and bruises. Fiebing’s Green Clean contains no bleaches or dyes and removes wet and dry sweat stains. Simply sprayed on and wiped off, rinsing is not required. A one litre spray bottle has an RRP of £10.99. t Abbey England 01565 650343

Silky and shiny SILKY Mane & Tail D-Tangler from NAF is a conditioning spray for smooth, tangle free manes and tails. This grooming gloss leaves a non sticky coating that won’t attract dust, rendering the hair sleek and silky. Silky is supported by Shiny, a luxurious coat gloss with added citronella. Shiny leaves the coat glossy and with a natural sheen. t NAF 01600 710700


Don’t just wing it... Think ‘out of the box’ when deciding what fly repellents to stock...This year manufacturers have come up with some ingenious ideas to ward off irritating insects. ● TRI-TEC 14, an insecticide spray approved by the Health & Safety Executive (HSE), has been popular in the USA for years and is now available to UK retailers. It kills flies, mosquitoes (Asian and house), ticks and lice as well as carriers of infectious diseases including the Scottish midge and Hampshire crab fly. Tri-Tec 14 contains cypermethrin, pyrethrins and polymers to keep it in place for 14 days (hence the name), making it effective, long lasting and economical. Says Doreen Allison of Summerhill Stud, Lanarkshire: “Here in Scotland the midges are really bad but I have found Tri-Tec 14 to be very effective and the best I have ever used.” t LS Sales (Farnam) 01608 683855

● BARRIER Animal Healthcare offers two natural fly repellents that are HSE Licensed. They deter flying and biting insects yet are kind to the horse, the user and the environment. Super Plus Fly Repellent and Enhanced Formula Fly Repellent can be applied to sore areas to help soothe, stop the need to rub and help protect against the effects of midge bite. While Enhanced Formula Fly Repellent includes more ingredients known for their antiseptic properties, Super Plus Fly Repellent contains more ingredients known to deter the larger biting pests. It also includes avocado oil, high in vitamins A, D & E to condition and nourish dry skin, and is available in a gel too for use on awkward areas. t Barrier Animal Healthcare 01953 456363

● BRINICOMBE Equine’s Think Fly is an insect deterrent that’s been widely acclaimed by horse owners from the UK to Australia. It’s actually a feed supplement containing RepelEx - a blend of 14 herbs and spices plus MSM, zinc and other nutrients for healthy skin. The ingredients build up in the system to create an invisible, 24 hour shield-like effect all over the horse, offering natural protection from all types of flies. Think Fly is available in granular form (RRP £32.99 for 4kg lasting 40 days) to add to feeds or as a low sugar lick which also contains vitamins and minerals. t Brinicombe Equine 08700 606206 ● NAF’s two best selling fly repellent formulae come with a special offer for 2013 – a free, super-sticky fly ribbon to hang in the feed room, stable or lorry. With no poison or vapours, the disposable ribbon comes ready for your customers to use. While NAF Off Deet Power has the capacity to repel flies and insects, it has a pleasant aroma and is kind to horses’ coats. It comes in a 750ml spray, 2.5 and 5 litre refills and new, handy 200ml. There’s also a NAF Off Deet Power Fly Gel. The famous pink packaged fly repellent NAF Off Extra Effect is totally natural. Its ingredients work together to do away with the bother of irritating flies. It comes in 750ml spray, 2.5 litre refill, new 200ml and 750g gel. NAF Off Stick Em Up are supplied in packs of four or 12. t NAF 01600 710700

● GARLIC HORSLYX is a palatable lick with garlic to help deter bugs. It also balances the horse’s diet with vitamins, minerals and trace elements. The sulphur compounds found in garlic are released through the horse’s skin via sweat, producing an odour which flies find repellent. So although flies may still buzz around, they seldom land on the skin to irritate or bite the horse. Garlic Horslyx is available in 5kg and 15kg weatherproof tubs, RRPs £12.85 and £24.90 respectively. t 01697 332592

● Z-ITCH is a pour-on product designed to aid the control of sweet itch. It contains permethrin and is applied weekly. Ideally, application should begin before the sweet itch season, although Z-itch can be used at any time. A 250ml bottle, lasting the average horse up to six weeks, has an RRP of £33.60. t Trilanco 01253 888188

● ULTRASHIELD from Absorbine is an insecticide. Containing active ingredients permethrin and pyrethrin, it provides instant ‘knock-down’ when insects come into contact with it, as well as a long lasting, protective ‘shield’. UltraShield Equestrian Premises Spray – for use in stables, barns and dog sleeping quarters - is instantly recognisable in its hallmark black bottle.




ETA moves into spring with a full schedule of exciting sponsorships about to take place. It will return as presenting sponsor for the Festival of British Eventing, at Gatcombe Park, Gloucestershire. The event, which takes place from 2 to 4 August, will see BETA promoting its work for rider safety and raising the profile of its members. BETA will also be sponsoring the CIC 3* competition at Bramham International Horse Trials, West Yorkshire, from 6 to 9 June. BETA will roll out its tradestand holders’ breakfast at both events as part of its commitment to the equestrian industry. It will also be handing out goody bags to visitors at both Bramham and Gatcombe, as well as offering them the opportunity to win an exciting array of equestrian goodies for horse and rider in the eagerly anticipated BETA luxury prize draw.

Of course, this is only made possible through the generous donations of products from BETA members. Anyone who would like to donate to this year’s hampers or goody bags should contact Tina Rogers in the BETA office. BETA is also lending its support to the Forces Equine Games, at Wellington Riding, Hook, Hampshire, from 4 to 5 May. Queenie the mechanical horse will be welcoming riders up into the saddle – both those who would like to sample the pleasure of riding and experienced riders wanting to put her through her paces. BETA will provide show voucher prizes and sponsor the Novice Working Hunter class. The event, which runs over two days, includes everything from showjumping and dressage to tent pegging and archery on horseback. It is organised for members of the combined armed forces and their families.

Visually aware IF YOU would like to brush up on visual merchandising skills or give your store layout an overhaul, a new BETA one-day workshop at Stoneleigh on 23 April could be just what you’re looking for. Course tutor Julia Andrews, managing director of Kate Negus Saddlery,and a former buyer and visual merchandiser for Marks & Spencer, will look at ways in which merchandise presentation can have a crucial effect on the level of sales and profits achieved. The day is perfect for managers and retail staff members who have an interest in developing the visual presentation of their business – from window dressing to interior layout and select/”spot” displays. The workshop is available for a discounted fee of £75 plus VAT to BETA members and £95 plus VAT to SMS members. There is a fee of £120 plus VAT for nonmembers. All refreshments and a resource pack are included in the price. For further details or to book a place, contact Tina Rogers in the BETA office.

Benefit of the month BETA offers a wide range of benefits to both trade and retail members. Our work at the industry rock-face means that we are aware of the difficult trading conditions and rising business costs our members have to deal with and we pull out all the stops to make sure that the trade association’s subscription remains great value. The member benefit we would like to highlight this month is our popular show voucher scheme, which helps retailers to forge links with their local equestrian community by providing sponsorship in the form of gift vouchers. Paid-up members can apply for the vouchers, which are available in units of £25 per class – with a maximum value of £100 in any one calendar year from each member. The vouchers can be redeemed in any BETA retail member’s shop.

CONTACT TINA ROGERS AT BETA Tel: 01937 587062 Website: Email: BETA is looking forward to supporting the Forces Equine Games – a great event for promoting riding among military families.


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ETN - Equestrian Trade News - April 2013  

The voice of the equestrian industry for over 35 years. April issue articles includes Feed for Performance, grooming products for top to tai...

ETN - Equestrian Trade News - April 2013  

The voice of the equestrian industry for over 35 years. April issue articles includes Feed for Performance, grooming products for top to tai...