ETN (Equestrian Trade News) - October 2024

Equestrian Trade News October 2024 | Volume 48, No 8

INTERNATIONAL

2024

Report, reaction and award winners.

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EDITOR’S COMMENT | ETN

Editor’s comment AM I SEXIST?

I’m wary of saying this for fear of being sexist, but I’m noticing a far higher standard of customer service from young men compared with young women. Not just in equestrian settings, but in cafes and shops in general.

Calling at a garden centre recently, I asked two young women the whereabouts of the compost.

They reluctantly broke off their conversation and pointed in the general direction of said product.

I was hauling a heavy bag of compost onto a wobbly trolley when a young male assistant came rushing over, offered to lift it and take it to my car.

The same happened when I was shopping for a dog bed. A female assistant told me: “There’re over there, help yourself.” Faced with a mountain of seemingly immovable beds, I was about to give up when a chap appeared to save the day – and the sale.

I’m sure it’s nothing to do with male retail assistants being stronger and finding it easier to lift things (hope I’m not being sexist again) but more to do with attitude.

Perhaps it’s just that young men who go into customer-facing roles - and thereby push against convention (sorry, sexism again) - are more committed to their roles?

ARE YOU FOR REAL?

Do read ETN’s Better Business feature about being authentic in this issue.

The concept may initially feel a bit fluffy to some... But read on, and it makes you think how so many successful people in our trade were authentic long before it became fashionable.

As our feature explains, authenticity doesn’t mean being super-nice – and it definitely doesn’t

In this issue...

mean being a push-over in business. It’s about being genuine, consistent and trust-worthy.

BOOST FOR STORES

How refreshing to hear from Mountain Warehouse founder and CEO Mark Neal that he’s “definitely very positive about physical retail at the moment.”

Putting his money where his mouth is, Mountain Warehouse is set to open another 50 new stores next year driven, says the outdoor retailer, by a “surge in demand for in-person shopping experiences.”

Outdoor gear is a bit like equestrian products – a never-ending source of fascination and discussion.

And Mark Neal’s comments are indeed an affirmation for all those brave businesses sucking up the overheads and sticking with bricks-andmortar stores.

USE IT OR LOSE IT

So, BETA International is to return to its former home of the NEC, Birmingham for the 2025 show on 28/29 September. The news will go down well with those who’d like to see more of the ‘international’ element of the event’s name.

With a new, experienced organising team at the helm, underpinned by the guiding hand of the BETA Trade Fair committee, the show has a bright future.

Now it needs the support of the entire trade.

Never has there been a clearer case of ‘use it or lose it.’

Front cover: Pictures from BETA International 2024

Liz Benwell Liz Benwell

BETA INTERNATIONAL REPORT

25

AMTRA RAMA CPD WORMING NAF

37

PEOPLE 14

FEED FOR CONDITION GALLERY

40

BETTER BUSINESS Being authentic

16

LEGAL DIGEST With Jodie Seddon

44

RETAILER PROFILE Crown Corner

18

TURN BACK THE PAGES

45

BENCH SADDLER OF THE MONTH

20

CHRISTMAS GIFTS GALLERY

46

NEWS FEATURE The cost of copyright

WINTER CARE GALLERY

50

Is your horse or pony a “Little Piggy”?

22

JOINT CARE

52

..helping prevent overeating!

NEWS 4

PRODUCT NEWS 10

www.equestriantradenews.com

Equestrian Trade News October 2024 | 3

ETN | NEWS

ETN NEWS

Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

Design & Print Designed and produced on behalf of EMC

by DJ Murphy Publishers: www.djmurphy.co.uk Email: abi@djmurphy.co.uk Tel: 01428 601020 Publisher Equestrian Management Consultants Ltd Editor Liz Benwell Email: editor@equestriantradenews.com Advertising Managers Evie Edgar Email: etn@djmurphy.co.uk Tel: 01428 601031 Abi Cannon Email: etn@djmurphy.co.uk Tel: 01428 601028 Digital Manager Nicki Lewis Email: nickil@beta-int.com

BETA International is to return to its former home - the NEC, Birmingham.

The 2025 show will be managed by a new team with BETA (British Equestrian Trade Association) Group working in partnership with Raccoon Media Group to deliver BETA international in the future.

Raccoon Media Group, which runs The National Equine Show annually in March, is to handle BETA International’s organisation, sales and marketing.

The BETA Trade Fair committee – comprising ten members drawn from the industry – will continue to advise on the event’s content and development.

Neue Schule is set to return as main sponsor of BETA International 2025 when it returns to Hall 2 of the NEC. The NEC, Birmingham was BETA International’s home from 1995 to 2020.

Following a hiatus during the Covid pandemic, the show moved to Stoneleigh.

BETA International 2025 will be held on Sunday and Monday 28/29 September.

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Scholarship applications open Applications for the seventh annual Abbey England Scholarship are open to 4 | Equestrian Trade News October 2024

Delivering growth

Among the reasons for the move are “the proximity of the NEC to road, rail and plane links offering easier access for both exhibitors and visitors, national and international,” said Claire Williams of BETA. The 2025 dates are also set to appeal to suppliers and retailers wanting to participate at BETA International.

“A move slightly later in the month moves us further away from the events that occupy much of the earlier part of September,” added Claire, “and from the very busy period of stock intake for the autumn/winter ranges.”

As well as the National Equine Show, Raccoon Media Group runs a number of high-profile exhibitions including The Running Show and The National Cycling Show. In total, it organises four events at the NEC and 17 globally.

Leading the new BETA International organising team will be Liz Ormesher, already a familiar face to many in the trade via her role as event director of The National Equine Show, a consumer event.

“In working with a specialist event organiser such as Raccoon, we are aiming to deliver growth for BETA International that the industry is calling out for on both a domestic and international footing,” said Claire.

“We are confident that this move will assist in attracting exhibitors and visitors from further afield, both within and outside of the UK. “A move back to the NEC emphasises the importance of the event for the equestrian sector and gives BETA International stability that will enable Raccoon to deliver a dynamic event and an exciting new future for the industry’s show.”

BETA International 2025 will continue to host many of the show’s long-standing features such as the new product showcase and seminar theatre.

saddlers and leather craftspeople until the end of October.

This year’s winner will receive £500 worth of Abbey England leather and workshop tools, £200 to cover expenses to attend training courses

and workshops, plus expert advice and business support.

The winner will also secure a place on Abbey England’s upcoming Masterclass with Jo Heard on 4 December.

International appeal

The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright All material is copyright Equestrian Management Consultants Ltd

BETA International to return to the NEC

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How times have changed: publisher marks 75th anniversary DJ Murphy, publisher of Horse&Rider and PONY magazines, celebrates 75 years in business this year.

The company was founded in 1949 – the same year as the first Badminton Horse Trials and inaugural Horse of the Year Show (HOYS).

David John Murphy started publishing PONY after spotting a gap in the market for a magazine for young equestrian enthusiasts. The first issue was printed in black-and-white, had 37 pages, and a cover price of one shilling (5p).

The following year, DJ Murphy added ShowJumping to its stable of equestrian titles. Soon renamed Light Horse, in 1981 it became Horse&Rider magazine.

In January 1964, PONY reported on a new miniature breed of horse being bred in Argentina by rancher Julio Cesar Falabella. Guinness, Moss Bros and P&O Cruises were some of the big spend advertisers who featured in Light Horse.

In February 1972, an article included a riding school’s charges, a private lesson with the top instructor costing £2.10.

By the 1980s, showjumping superstars Nick Skelton and John Whitaker were taking the sport by storm. Advertisers included Lincoln, Charles Owen, Absorbine, Stylo Matchmakers, Caldene, Baileys, Carr & Day & Martin and Spillers. www.equestriantradenews.com

The June 1980 issue of Light Horse reported on how a 24-year-old Mark Todd won Badminton.

The Martini awards, run by DJ Murphy and sponsored by the drinks brand, were an annual highlight.

Magazine readers voted for their favourite equestrian personalities with famous riders and celebrities appearing at glamorous awards presentations.

In the March 1994 issue of PONY, Pippa Funnell gave readers an insight into her 1993 win at Blenheim. John Whitaker starred in a photo-stories series with the legendary Milton and his children Louise and Robert.

In 2005, Carl Hester guest-edited the May issue of Horse&Rider, the dressage superstar visiting the magazine’s offices to fulfil his duties.

By 2010, PONY had launched a new look. Now costing £2.50, there was a horsey themed gift on the front of every issue.

 Sundown Products says owners shouldn’t worry if their horses eat a little of their straw beds.

It’s OK for horses to browse on straw bedding An equine bedding manufacturer is highlighting that it’s fine for horses to nibble their straw beds. It’s probably even good for them…

Sundown Products has collated clinical studies on the subject. And now it’s launched a Switch To Straw campaign to help retailers get the message across.

Marketing materials available to stockists include social media content, posters and leaflets.

“The research indicates that not only is it safe for horses to browse a little of their straw bedding, it’s actually beneficial,” says Rachel Cubitt of the Cambridgeshire based company.

There are additional welfare benefits to horses picking at straw bedding, she adds.

“It’s a natural, cost-effective way to increase their fibre intake. And increased eating time helps reduce periods of time when the gut is empty, and therefore reduces the risk of issues such as ulcers.”

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Equestrian Trade News October 2024 | 5

ETN | NEWS

£20k worth of stock stolen from retailer Thieves made off with around £20,000 worth of stock from a retailer whose stand is a popular fixture at shows and events.

Tigga’s Saddlery was trading at Frickley Park horse trials near Doncaster, South Yorkshire when clothing, footwear and riding hats was taken during the night of 15/16 August.

Sally Platts took over ownership of Tigga’s in 2019 and runs the Rutland business with the help of Lucy Dickinson.

“They [the thieves] knew what they were taking - good quality, mid-price items that are easy to sell on,” Sally told ETN. Among the stolen items was Stierna waterproof clothing, Ariat country boots including the Wythburn lace-up and men’s Wexford, 16 pairs of Ariat Devon Pros, Ariat Palisade tall boots, Mountain Horse tall boots and LeMieux and Ariat coats, plus several HS1 riding hats.

 Scone Palace and Perth Racecourse will host a new international horse trials in August 2025.

New event has retail village A new international horse trials in Scotland is welcome news for trade exhibitors following the demise of Blair Castle.

The Scone Palace International Horse Trials will take place in August 2025 across the historic parklands and adjacent Perth Racecourse.

Scone Palace is 36 miles south of Blair Castle which hosted the horse trials for 35 years.

Blair Castle became known as Scotland’s Badminton - such were its excellent retailing opportunities. Many regular traders told ETN they were devastated on hearing that this year’s event would be the last.

Why horse deaths linked to feed contamination shouldn’t happen in the UK Up to 70 horses were widely reported to have died in August on a ranch in Oklahoma, USA, after eating contaminated feed.

Tests revealed the presence of monensin in the ration. Even a small amount of the drug used to kill bacterial and parasitic infections in cattle can be fatal to horses.

“The [contamination] likely occurred due to a combination of a failed cleanout procedure and a sensor malfunction,” said manufacturer Livestock Nutrition Center which supplied the feed to Beutler & Son Rodeo Company.

The Oklahoma Department of Agriculture, Food and Forestry was investigating.

Elk City based Beutler and Son is a long-standing producer of rodeo

6 | Equestrian Trade News October 2024

horses. According to some reports, around 140 of its horses were affected, of which as many as 70 died.

Why it shouldn’t happen here In 2020, Defra responded to scare stories that drugs like monensin, which are legal in America but banned in Britain, would be permitted for use in the UK post-Brexit.

“There is no change to the UK ban on using veterinary medicines, such as monensin, for the growth promotion of animals,” said a Defra spokesperson at the time.

“We are absolutely committed to maintaining the stringent controls on the medicines that can be used for all animals, including food-producing ones, following the end of the [Brexit] Transition Period.”

Therefore, it came as a relief to learn that shopping will have a place at the new event.

“The team [here] are actively working on the event as a whole and further details will be released when available,” said Elizabeth Bearn from Scone Palace.

“However, at this point we can confirm that there will be a Shopping Village at the event.”

British Eventing says that Scone Palace will also be the new home for the Scottish Grassroots Championship with additional national and international classes incorporated within the championships.

UK horse owners can take further reassurance by using feeds carrying the NOPS logo.

The scheme was primarily developed to reduce the risk of naturally occurring prohibited substances appearing in feeds, but as Claire Williams of the British Equestrian Trade Association (BETA) explained, NOPS assurance offers other safeguards. “[Cases like this] exemplify the benefit of companies certifying to NOPS as it is short-hand for knowing medicines won't be in feed at all. All NOPS accredited feeds have to be made on lines on which no medicines are permitted.”

In America, vets involved with the Oklahoma horse deaths have reminded consumers about the importance of reading labels on feed products.

There’s also been advice to avoid feeding horses with products that are not made and marketed for equines.

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ETN | NEWS

Clothing brand turns to the trade

 Great team spirit: Stallion AI Services and Dodson & Horrell celebrate their new partnership.

New partnership receive optimal nutrition tailored specific needs, supporting combines feeding totheirtheirhealth, fertility, and overall well-being,” he said. and breeding Linda Porter, managing director of Dodson & Horrell, added: “We expertise are proud to be partnering with Dodson & Horrell has become the Official Nutritional Partner to Stallion AI Services.

“We are combining our nutritional expertise with their pioneering breeding technologies to support and enhance the breeding industry for the future,” says the feed brand.

Tullis Matson is the managing director of Stallion AI Services.

“This partnership will ensure that the horses at Stallion AI Services

Tullis and the incredible team at Stallion AI. “We share a real passion for horses and are looking forward to working closely together to further build our two brands’ reputations for excellence and great team spirit.”

Shropshire based Stallion AI Services offers advanced reproductive technologies and expertise to support the equine breeding industry.

Aztec Diamond has launched its latest clothing collection to the trade after a decade of direct-toconsumer sales.

The contemporary label is already working with “a select group” of ten stockists – and wants to collaborate with more.

Its first full season  Aztec Diamond’s latest available to retailers collection is available to arrives at the end of the trade.

October.

Pace Partnership is handling Aztec Diamond’s move into wholesale.

“We have worked with Barbour, so we know our way around the country and equestrian trade very well,” Natasha Bailey from the brand-building agency told ETN. “We can help form strong partnerships with stockists and have input into the marketing and PR as well as the wholesale side,” she added.

Aztec Diamond was founded by Jordan McCabe ten years ago.

“This step allows us to share our passion for equestrian fashion with a wider audience while ensuring that our products are showcased in the best possible environment,” she said.

Obituary

JIM KENNARD James Henry Charlton ‘Jim’ Kennard – a luminary of the Australian and international equestrian trade – died on 26 August.

Jim was 84 and he passed away in Tewantin on Queensland’s Sunshine Coast, one of his favourite places.

As a young man, Jim did a stint in the outback as a boundary rider and jackaroo on a cattle and sheep farm.

At 19, he joined Sydney based John Charlton & Co which had been founded by his father John Charlton Kennard.

After a time, Jim became the sole owner of the thriving saddlery retailer.

John Charlton & Co built an extensive mail order business that served rural and outback communities throughout Australia. With an esteemed reputation, it soon became a leader in the sector.

Jim was a regular visitor to the UK where he established many strong business contacts. He was particularly active in Walsall, the heart of the English saddlery industry, where he became known as a popular and greatly respected figure.

8 | Equestrian Trade News October 2024

 Pictured enjoying a day on the water are, from left, leading equestrian businessman Jim Kennard who has died aged 84, Ron Bates of Bates Saddlery and Michael Bucknell of Horseland/ Weatherbeeta. Between them, this trio changed the course of the equestrian trade not only in their native Australia, but around the world.

Forerunner of Weatherbeeta By 1975, Jim had established a wholesale business in Sydney in partnership with his family. Equestrian Supplies also became a leading importer of equestrian products.

In addition, in a management and ownership role, Jim took John Charlton & Co into the Horseland Group which ultimately grew into a chain of 47 retail stores throughout Australia.

In 1988, the Horseland Group bought out Equestrian Supplies which then became Weatherbeeta. That company went on to extend its reach to New Zealand, the UK and the USA – and

developed into one of the equestrian industry’s best-known names.

Well-deserved retirement Jim retired from active involvement in the business in 2006. He handed over the reins to his son Richard who, in turn, has been joined by his daughter Freya.

Jim had recently moved full-time to his beloved Noosa in Queensland, where he and his wife Beth had enjoyed family holidays for more than 30 years.

He is survived by Beth, three children, 11 grandchildren and one great grandchild.

• With thanks to Mike Williams. www.equestriantradenews.com

SPONSORS AND SHOWS

• Riding headgear brand evoke has announced its first string of supported riders.

Chris Burton, Kristina HallJackson, Emile Faurie, Tom Goode, Hannah Biggs, Myrtle Hallion, Claire Deuten, Jake Ward, Jay Buxton, Evie Evans, Cerys McCauley, Alena Hughes, Abi Walters, Grace Taylor, Aaron Millar, Flora Harris and Lucinda Mesquita have joined Team evoke.

Australian eventer Chris Burton, 2024 Olympic individual silver medallist, said: “The style, the fit and the support from the evoke team is second to none and this alongside their safety standards give me the confidence that they are keeping me safe as well as looking good.”

David Mitson, brand CEO, said: “I’m thrilled that so many top riders are trusting evoke with their safety and I am looking forward to seeing them competing wearing their new riding hats and jockey skulls.”

Pictured, from left, Flora Harris, Lucinda Mesquita, Aaron Millar and Grace Taylor.

• Boot brand Le Chameau has named top event rider Tom McEwan as its ambassador.

Said the Olympic team gold medallist: “The handcrafted boots have become an essential addition to our boot room. The wellies are absolutely perfect for me to be walking courses in every single condition.”

• Dressage supremo Carl Hester and influencer Esme Higgs are booked to appear at the 2025 National Equine Show at the NEC, Birmingham on 1 and 2 March.

Among the companies set to exhibit are Farm and Stable, Agrihealth, Bloomfields Horseboxes, WOW Saddles, Woof Wear, Townfields Saddlery, Nags Essentials, John Oates Horseboxes, Saracen Horse Feeds and Horse Direct.

• Nottingham Trent University’s equine department has been provided with an Isuzu D-Max pick-up by local dealership t.i.m Motors. Its 3.5 tonne towing capacity, trailer sway control, shift-on-the-fly 4WD and hill decent control make it an ideal equestrian vehicle, says the brand.

• Dallas Market Center has announced dates for next year’s equestrian trade shows hosted at the Texas venue.

WESA’s International Western/English Apparel & Equipment Market and the AETA (American Equestrian Trade Association) International Trade Show are on 22 – 25 January and again on 13 – 16 August.

• Horse of the Year Show (HOYS) introduced an award for international showjumping grooms to recognise their hard work and dedication. The sponsors are shampoo and washes manufacturer Clean Round and equestrian joinery Blair Equibuild. www.equestriantradenews.com

Equestrian Trade News October 2024 | 9

ETN | PRODUCT NEWS

PRODUCT NEWS More fruity flavours

Equilibrium has added Crunchits Fruit Fusion to its range of low sugar, molasses-free horse treats.

The limited-edition product is made with orange, apple and cranberry flavours. It joins Tropical and Berries & Cherries Crunchits, and is available from Trilanco.

Support for seniors

Dodson & Horrell’s Senior Daily Vitamins & Minerals is a lowintake supplement specially formulated for veteran horses.

Featuring a complete range of vitamins and minerals, digestive support from Actisaf yeast, joint support and immune support from a unique herbal blend and added vitamins E & C. All whilst being low calorie and free from cereals, molasses, alfalfa and soya.

Dog drying goes green

Pet brand Henry Wag is now making its drying towels, mitts and coats from Global Recycled Standard (GRS) certified materials.

The eco-friendly range – manufactured using recycled plastic bottles – is popular for drying and warming dogs.

Fresh packaging with 2D barcodes and multilingual labelling is designed to enhance the products’ in-store appeal.

“Henry Wag is committed to creating effective, convenient and planet-friendly pet products,” says managing director Grant Rogers.

Teaming up to clean up

When every bite counts…

A new haynet range from Equilibrium Products encourages owners to take control of their horses’ diets by feeding known amounts of forage.

PortionPacer Haynets come in two mesh sizes (3cm and 6cm, as pictured) and cover five different fill sizes from 2kg to 12kg.

“These options provide horse owners with flexibility, whether the goal is to extend feeding times for overweight horses, monitor the intake of underweight horses, or simply reduce wastage,” says Equilibrium Products.

Made from durable, knotless polypropylene, the nets are recyclable.

The 3cm mesh is said to extend eating times by up to 30%, while promoting a consistent consumption pattern. The 6cm mesh mimics a similar feed rate to floor-fed hay.

Craftsmanship in leather

Made in Italian leather, the Veneto Anatomical Snaffle Bridle from Premier Equine epitomises quality and craftsmanship.

Thanks to the leather’s softness, the bridle is supple and comfortable (when correctly fitted) for the horse.

With its luxurious looks and feel, this elegant bridle showcases the artistry of leather craftsmanship, says Premier Equine. The RRP is £200.

Lincoln Horse Care and livestock bio-safety specialist Biosect have collaborated to develop a new stable hygiene solution.

Lincoln InvisiGard Stable Deodoriser & Sanitiser Spray is activated by natural or artificial light to keep working for several months against bacteria and viruses.

It’s said to improve air quality and reduce ammonia by up to 90%, resulting in a better environment for the stabled horse.

Lincoln InvisiGard Stable Deodoriser & Sanitiser Spray is available to the trade from Battles.

10 | Equestrian Trade News October 2024

www.equestriantradenews.com

PRODUCT NEWS | ETN

Two looks, one gorgeous garment The Equetech Reversible Shield Waterproof Padded Coat is new from the British brand’s A/W collection.

The cruelty-free, bio-down fill coat delivers two stylish looks in one gorgeous garment designed to shield from the elements as the name suggests.

The versatile, relaxed-fit, riderfriendly coat has taped seams and an impressive 16,000mm waterproof level.

Two roomy pockets with magnetic closures keep essentials secure, while the oversized hood with adjustable toggles fits over a riding hat.

In dry, cold weather, the coat can be reversed to highlight the luxury padded duvet quilt with its flattering design and high-fashion feel.

The Equetech Shield Coat also has integrated side zips, a twoway front zip with magnetic storm flap and zipped security pockets.

In grey/black, the RRP is £184.95.

A really good read…

I thought it might be slightly ‘dry’ and academic, but Hoof Beats: How Horses Shaped Human History is a compelling read, writes Liz Benwell.

The 325-page hardback volume, published by University of California Press, explores the global origins of horses and their ever-closer links to people.

For anyone interested in bit and saddle fitting, there’s added fascination as author William T Taylor relates archaeological finds like wear on horses’ teeth and www.equestriantradenews.com

Flattering new legwear

Woof Wear’s new Competition Riding Tights are water repellent thanks to Teflon nano technology.

The four-way stretch, breathable fabric ensures riders remain comfortable and cool while in the saddle.

With a flattering high waist, for a sleek look without the hassle of buttons and zips, they are finished with Woof Wear’s silicone MicroGrip design in a paisley print. Additional features include embossed logos and two large phone pockets.

The riding tights come in white in sizes UK 6 to 18.

Riders’ coordinated clothing gallops ahead

New colours and sizes have joined the range of base layers and riding tights from Gallop Equestrian.

Forest green and lush purple have been added to the keenly-priced collection alongside Gallop’s core palette which co-ordinates with the brand’s horse gear from fly bonnets to saddle cloths.

Base layers and riding tights reach across adults’ and children’s sizes lending themselves to some cute mum-and-daughter collaboration.

Children’s riding tights start at £10 to the trade (RRP £19.99) with the adults’ version at £13.49/£29.99.

Base layers come in xs to xl sizes, from £10.35 to the trade (RRP £22.99).

orthopaedic changes to their spines caused by various items of early tack.

The book sweeps along from the dawn of time to horses’ roles in war, trade and sport. But it’s not the usual relating of what happened; this author puts much into modern context by questioning what we know now.

In the light of recent discussions about how we keep, ride and use horses, their welfare and our relationship with them, this book provides more than a little food for thought.

Safer in the saddle

The entire outside of the PE Intego Duo Safety Stirrup from Premier Equine opens when activated by pressure from a lateral fall.

By releasing the foot from the stirrup, the risk of a rider being dragged is reduced.

After opening, snap-closure double hinge can be returned to its original position, and secured in place by a magnetic locking system.

With a heavy duty, anti-slip tread, these lightweight stirrups are made from durable anodised aluminium. The RRP is £220.

Equestrian Trade News October 2024 | 11

ETN | PRODUCT NEWS

Last piece of the puzzle

Postal worm egg count specialist Westgate Labs has eliminated single use plastics from its test kits.

Working with a UK plastics manufacturer, the Northumberland based company has developed a new sample pot made from a biomaterial.

This new pots will replace its current containers through this autumn.

“It was a Goldilocks moment,” says Westgate Labs’ Claire Shand. “[The new material] looks like plastic, it behaves like plastic but it’s completely compostable.

“This is the final piece of the puzzle to making our range of test kits 100% sustainable, compostable and zero waste. We took a big risk on the investment, but we couldn’t be happier with the result.”

Once processed through Westgate’s laboratory, the spent sample pots can now be composted on the adjacent farm’s muck heap, along with returned pouches, envelopes and letterbox packs that went compostable in 2020.

Cardboard and paperwork are recycled by a local waste company, and Westgate Labs estimates this combined effort will reduce its waste to landfill by a total of 90%.

Kristy Hodgson, operations director at Westgate, explained why it’s been so hard to source a compostable container for collecting and posting droppings.

“The faecal samples must be in a rigid, airtight container to go through the postal service and to preserve the integrity of the sample for testing,” she said.

“Finding a material robust enough to stand up to these rigours, while also breaking down quickly in the correct conditions, has been a challenge. Add to this the need for it to be uniform, easily replicable and cost effective, and you can understand how tough it’s been.”

Toe-warming favourite returns

Ariat’s popular Heritage Contour II Waterproof Insulated Tall Riding Boot is returning for another winter.

The brand says this style has a more elegant look than its Bromont cousin. Yet the classic design still shields riders’ feet from cold conditions.

The full-grain leather Heritage Contour II has a sleek Spanish top line, round toe, elasticated laces and a full length YKK back zip with keeper.

Lightweight warmth comes courtesy of 200g 3M Thinsulate Insulation. For added comfort, the Duratread outsole offers good traction with all-day cushioning.

A full-length elasticised panel helps ensure the perfect fit. Ariat has also included its 4LR technology for lightweight support in an out of the stirrup.

Super-soft leather collection

The Collegiate ComFiTec Opulux range from Weatherbeeta is made from super-soft European and Indian leather.

Pictured is the ComFiTec Opulux Fancy Stitch Padded Hanoverian Bridle (RRP £114.99).

With classy looks and designed for equine comfort, this bridle features white stitching plus a fancy stitch design on the browband and noseband.

The anatomical headpiece is padded and shaped to distribute pressure. A removable flash attachment converts to a plain cavesson noseband.

The bridle has stainlesssteel fittings, with noseband and throatlash buckles on both sides and even adjustment.

Packaging gets artistic

Autumn offer

Pure Feed has an autumn offer running of £5 per bag off its Pure Stud product.

The promotion on the low sugar and starch, nutritionally complete product lasts throughout October.

12 | Equestrian Trade News October 2024

Aquamax has refreshed its packaging to mark its 25th anniversary.

The bedding brand enlisted the help of local artist, Cirencester based Kate Beim, to redesign the wood pellet bedding’s wrapping.

Kate’s clever creation depicts a horse’s face using elements from various equestrian sports.

“Our customers come from all parts of the equestrian landscape and being able to celebrate their diversity and the industry in general is something we’re really excited about,” says Aquamax director Ashley Madden.

Aquamax has also increased its bag size to 18.1kg. www.equestriantradenews.com

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ETN | PEOPLE

Sponsored by

People Jan Rogers has been recognised for improving understanding of equine body weight.

At last month’s BEVA (British Equine Veterinary Association) Congress, she received the BEVA Equine Welfare Award, sponsored by the Blue Cross, for her work on the Weigh to Win project.

Jan is a psychology graduate who spent 15 years with British Equestrian before joining The Horse Trust where she set up the initiative in 2022.

Weigh To Win rewards healthy equine body condition and raises awareness of the issue in show horses. Its aim is to challenge and educate on what is an ideal body condition.

Selected show classes have horses assessed for body condition by a vet. Horses with the healthiest body condition scores are awarded special rosettes.

Pictured, from left, are Olympic athlete Sally Gunnell, Alison Thomas of Blue Cross, Jan Rogers and Roger Smith, former BEVA President.

14 | Equestrian Trade News October 2024

Running a busy tack and feed store in Surrey is a far cry from trekking to Everest Base Camp. But Amy Tegg is determined to prove she can do both.

Amy, the managing director of Rokers Animal Feeds and Tack Shop near Guildford in Surrey, is training for an 11-day Himalayan adventure to raise money for the charity Street Child.

Her inspiration came from running a half marathon in Sierra Leone. “That was a monumental challenge,” she says, recalling 40-degree heat and intense humidity.”

Now Amy has Everest Base Camp in her sights. Starting in Lukla, the plan is to reach base camp on the eighth day before starting the descent.

“This will be the longest and highest-altitude challenge I have ever undertaken, pushing my physical and mental limits to new heights,” says Amy. Street Child works in areas of conflict, disaster and poverty to ensure children are safe and in school. You can support Amy via this website address https://www.justgiving.com/page/ amy-tegg-1720698835871

Bruce Bladon, principal equine surgeon at Newbury, Berkshire based Donnington Grove Equine Vets, is the new President of the British Equine Veterinary Association (BEVA).

Imogen Burrows becomes President Elect and Kate Blakeman Junior Vice President.

Bruce, whose main interest is equine surgery, was equine surgeon for the Rio Olympic Games. He was awarded a fellowship of the RCVS in 2016, for meritorious contributions to clinical practice.

During his presidential year, Bruce is keen to explore the use of antibiotics, the possibility of overtreatment and over-medication of the sport horse, and the use of potentially unnecessary surgical procedures.

Jenny Hindmarsh, Rebekah Sullivan and Jo Suthers have joined BEVA Council this year. Ian Beamish and Gemma Dransfield have been re-elected onto council.

Jade Coupe, who works at Nottinghamshire store Manor Equestrian, is pictured modelling the jacket she won in Horslyx’s recent Take 2 and Have a Brew quiz.

The equine lick/balancer brand’s campaign saw tea bags and a QR code for an online quiz delivered by post to retailers across the UK. Jade answered all the questions about the brand’s products correctly while putting her feet up with a cuppa.

Take 2 and Have a Brew attracted hundreds of entries, says Horslyx proving that traditional marketing methods still work well.

“It was wonderful to see so many participants take a moment to enjoy a cup of tea while testing their knowledge about our products,” said Fiona Nellis, head of equine at the brand. www.equestriantradenews.com

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ETN | BETTER BUSINESS

How to be authentic - and why it matters Today’s customers want to know about the humanity behind a business or brand, says Carol Mae Whittick.

AUTHENTIC adjective genuine, true, trustworthy

W

hile the constant call for authenticity may seem overplayed, there is a deeper reason why it will not go away.

People are no longer satisfied with just buying goods and/or services from faceless corporations. It is now also important for them to know who they are doing business with.

They want to know who the people are behind the products and the branding. They are curious about the company’s purpose and values.

When this is clear, people trust the company more and they feel a personal bond. Add to that the holy grail of business, customer loyalty. Now, the clients will not only patronise a business for years, but they will advocate for it too.

How can businesses display authenticity?

It begins with the founder. A business is an amplification of the person behind it. The more self-aware they are, the higher the chances of their business meeting its full potential.

To quote American entrepreneur Jim Rohn, who was renowned for his teachings on personal and business performance: “Your level of success will rarely exceed your level of personal development, because success is something you attract by the person you become.”

16 | Equestrian Trade News October 2024

Effective personal development has the potential to transform many skill sets including communication, leadership, problem solving, time management but fundamental to all of these is confidence.

A business owner will face unavoidable challenges as their operation grows and they need to identify and remain rooted in who they are and why they are in business.

Authentic connection builds when people see the humanity behind a brand. The more they learn about the founders, their story, see their struggles, wins and even what they do outside of business, the more invested and connected they become.

Online presence

Although many, many businesses may be overwhelmed by the idea of using social media, it has levelled the playing field when it comes to reaching new audiences. In fact, people are surprised, or even suspicious, if businesses do not have any online or social media presence.

That is not to say business cannot thrive without it. However, today’s consumers are more discerning when making choices. They want to do research before making their choices and that is mostly done online where they can read honest reviews from other consumers and the businesses who fall short get called out. Reputations can be lost instantly.

Authenticity in sales

The most common area of inauthenticity in business is sales - which is unfortunate because without sales there is no

business. The enduring cliche of a sleazy salesperson has so coloured people’s view of sales that they recoil at being ‘sold to.’

Authentic selling is different. It is a conversation. The company that wins the business of a potential customer listens, responds to feedback and has the conviction to admit and rectify mistakes.

Their clients’ needs are paramount - so if they are not the right fit for that business or customer, they will be honest about their limitations and even recommend a more suitable organisation.

Although they may have lost that immediate sale, the prospect leaves with the memory of a positive and genuine experience of a business authentic enough to deny a sale.

It takes a confident business owner to turn down money, to recognise what is not aligned with their core values and refuse to compromise. This is someone who is very clear about who they are as a person, what they are creating, and who is driven by building relationships with customers – and not just manipulating someone to get their cash.

The days are numbered for the old paradigm of the business professional who nobody trusts. Those who dare to embrace and share their individuality are recognised as authentic and will succeed.

About the author:

Carol Mae Whittick is a member of Toastmasters International, a not-forprofit organisation that’s provided communication and leadership skills since 1924. Toastmasters International has more than 400 clubs and 10,000 members in the UK and Ireland. Members follow a structured educational programme to gain skills and confidence in public and impromptu speaking, chairing meetings and time management.

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ETN | RETAILER PROFILE

Retail shoots with

farming roots

Animall Crown Corner in Brentwood is the flagship store of Essex-based EAF Group’s retail chain. Kelly Johnson, the organisation’s head of marketing and business development, talks to Deborah Hayward about this busy shop and its place in a growing company portfolio. years. “Our staff are our shining stars,” says Kelly. “They know a lot about the products we sell.

“Sharon Law has been here for 40 years and knows all the customers; and store manager Murray Bannister, has worked here for 18 years, joining straight from school.”

Crown Corner sits in an area populated by several equestrian and pet stores, but Kelly believes that, by maintaining an extensive selection of feeds and offering excellent customer service, the store will continue to thrive. “We are also hugely competitive with our pricing,” she adds.

Products on parade

 Kelly Johnson, head of marketing and business development, loves spending time with her three native ponies, including 18-year-old Highland pony Jasmine.

T

here are four stores in the EAF Group empire, with Animall Crown Corner taking centre stage. This Aladdin’s cave of everything equine, pet and livestock was acquired back in 2001 as a farm/pet shop and over the years has grown into the successful enterprise it is today with a turnover of more than £2 million.

“We also have Animall Hertford, Animall Littlebury outside Saffron Waldren and Animall Southend, located at Scott’s Southend nursery and garden centre,” explains Kelly, who has worked for the EAF Group for only two years, but already knows the business inside out.

“At Crown Corner, we have focused heavily on equine, as there are so many horses in this part of the country. We offer all the major brands and have invested in a purpose-bult freezer room for all our raw pet food.”

Crown Corner sells a wide range of animal feeds, supplements, bedding and wormers. There are also lotions and potions, and an extensive collection of dog toys and treats.

“We don’t sell rider clothing or saddlery, but we are very big on horse accessories such as equine boots, head collars and saddlecloths,” adds Kelly.

With its equine and pet wholesale side of the business, Crown Corner offers a fantastic choice of feeds and brands.

“Over the last few years in particular, we have seen horse owners taking a more holistic approach,” says Kelly. “We added brands such as Thunderbrook and Simple System last year, and

 Store manager Murray Bannister has worked at the store since leaving school.

 Animall Crown Corner is an Aladdin’s Cave of everything equine, pet and livestock.

Staff and service

The shop is run by a knowledgeable and close-knit team, with some members working here for many 18 | Equestrian Trade News October 2024

www.equestriantradenews.com

RETAILER PROFILE | ETN Going online

Over the past two years, work has been under way to create a new website for the retail stores. It will allow customers in the area to order deliveries of feed and bedding, and customers from further afield to order smaller items.

“I think we are a bit late to the party,” says Kelly, “as everyone has been doing it for quite a while now, but we wanted to stock an even greater range of products because your shopfront can be huge when you’re online.”

The website is set to go live this autumn, with the relaunch of the stores’ customer loyalty scheme, as a shiny, new digital app. “It’s really exciting,” adds Kelly. “If people join our loyalty club, they can benefit from app-only offers and discounted prices, and earn points whether they are shopping in-store or online.

“It’s a great opportunity for our customers and allows us to track their shopping behaviour and spending habits.”  Farm dogs Holly and Lily accompany Scott and his son James around the fields and often attend supplier meetings at EAF Group HQ.

provide a range of more specialist feeds such as Malle Mash [nutritional support for horses with the skin condition mallenders.]

Each Animall store offers its own delivery service for the south-east, East Anglia and Buckinghamshire for feed and bedding. It runs twice a week from Crown Corner and Hertford, and once a week from Littlebury.

Customer base

 Scott Bird is a fourth-generation farmer who has grown the EAF Group from his family farm in Essex.

“We have a real mix of leisure and competition riders, including a lot of feed company ambassadors,” says Kelly.

When people have questions about feeding their horses, members of staff who have undergone training with feed companies are well placed to help.

“We offer impartial advice and, thanks to the wholesale side of our business, have a huge pool of products to choose from and recommend,” explains Kelly. “We also put customers and brands in touch, and can help to organise yard visits.”

The EAF Group The EAF Group is privately owned

by Scott Bird, an entrepreneurial fourth-generation farmer who has developed Frieze Hall Farm in Brentwood and added a wide range of business enterprises to its regular agricultural activities.

Scott farms across 300 acres for the production of the group’s www.equestriantradenews.com

own brands, BedSoft and HaySoft. All raw materials are grown here and packed in the baling sheds on site. Another 300 acres are contracted out and farm buildings are rented as workshops and units. Other activities include: • Four Animall retail stores.

• Scotts of Southend Garden Centre.

• EAF Wholesale, which services the south-east and East Anglia with a huge range of equine and pet feed and bedding.

• Farmer Scott’s Pumpkin Patch in Brentwood, which opens every October for the pumpkin season.

Working together

The EAF Group team is a small one. Kelly works closely with each member, including business owner Scott Bird, who enjoys a hands-on role. “Scott and I keep in touch all the time,” says Kelly. “I’m on the phone with our sales director, David Taylor, too.

“This is a fast-paced environment and, if you need a quick decision, you can easily get one in five minutes.”

Team members also include the Bird boys Scott’s three sons, James, Harry and Oliver, and marketing manager Alice Worby, who, together with Kelly, takes care of the company’s social media accounts.

ETN asks Kelly…

Where did you work before you arrived at the EAF Group?

I have worked for Carrs Agriculture with Horslyx and Trilanco, so I was a supplier.

Now, I guess, I am a poacher-turnedgamekeeper.

Has the cost-of-living crisis affected the way people feed their horses?

People are looking more at the cost per day of feeding, so balancers are very popular.

Do you have any canine members of the team?

Yes, two Jack Russell terriers, Holly and Lily.

Their duties include pest control and new product testing. They are usually running around the fields, but on their best behaviour when they attend supplier meetings at our Frieze Hall Farm HQ. What do you do when you’re not working?

I have a smallholding and love my animals – a small flock of Greyface Dartmoor sheep, three native ponies, including my 18-year-old Highland, Jasmine, two very naughty goats, 14 chickens and an elderly Jack Russell terrier.

Equestrian Trade News October 2024 | 19

ETN | BENCH SADDLER OF THE MONTH

Celebrating the best bench saddlers…

This award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those who uphold the highest standard of leathercraft skills.

This month’s winner is CHARLOTTE CHEESMAN

Charlotte is a newly qualified SMS Saddler and Harness Maker based in Sittingbourne, Kent.

 Charlotte Cheesman (centre) and Sarah Stevens receive their Master and Apprentice award at the SMS National Competition from Hugh Taylor, Prime Warden of the Saddlers’ Company. Charlotte is now a qualified SMS Saddler and Harness Maker.

About Charlotte Cheesman

Charlotte grew up with horses and has always enjoyed arts and crafts including art photography at school.

When she left education, Charlotte was unsure what she wanted to do as a career. She worked in an office for a couple of years but decided it wasn’t really for her.

Keen to combine her two passions of horses and craft, she enrolled on a twoyear saddlery course at Capel Manor then stayed on for a further year to study shoe making.

The next logical step was for Charlotte to apply for an apprenticeship, and one came up with Sarah Stevens at SES Saddlery in Taunton, Devon.

Winning team

Charlotte and Sarah won the Master and Apprentice Class at the 2024 SMS National Competition. Charlotte made a headcollar and the Master, Sarah, made a foal slip.

Charlotte was also placed second in the Intermediate bridle class, for which entrants made a hunting breastplate with martingale attachment.

Charlotte and Sarah took the Master and Apprentice class last year too; while Charlotte claimed first place in the Show Double Bridle conforming to Level 3 City & Guilds Skills assessment specification.

“Exciting and daunting”

“In February this year, I completed my 20 | Equestrian Trade News October 2024

apprenticeship and became an SMS Qualified Saddler and Harness Maker,” says Charlotte. “I have now started working for myself which is both exciting and a little daunting.”

Charlotte is particularly passionate about the craft and encourages anyone interested in working with leather to give it a go.

An apprenticeship is a great opportunity to gain skills on the job that you won’t necessarily get from courses, she explains. Working under a master gives you additional support and guidance which is hugely valuable.

“The apprenticeship has been great, and I think it’s really important that we encourage more people into the trade.

Training people and safeguarding the future of this craft is crucial,” Charlotte adds.

Bridle-making passion

During her training and apprenticeship, Charlotte gained experience in all areas of leatherwork including making saddles and doing leather repairs. However, it’s making bridles that she enjoys most.

“Although it takes time, I like that no two bridles are the same. Making a bespoke bridle for a client to their requirements is something I really enjoy.

“Taking their ideas and making them into reality is a great feeling,” she says.

As Charlotte starts out on her own, she is steadily building up clients, and doing repairs on pieces of tack and other leather items.

She has also signed up the newly redeveloped SMS Bridle Fitting Course.

“Looking to the future, it will be great to combine my skills in bridle-making and being qualified to fit them too. This will offer a great service to horse owners in my area; I can’t wait to get started,” says Charlotte.

Horse time

During her training, Charlotte found it difficult to spend much time with her two ex-racehorses Nessa and Teresa.

However, now that she’s back home, she’s able to enjoy some hacking out.

How to nominate a bench saddler:

Everyone is invited to nominate bench saddlers they feel deserve to be named ETN Bench Saddler of the Month. Candidates for the award must be a member of the SMS and based in the UK or overseas.

To nominate a bench saddler (or more than one), email editor@ equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the bench saddler’s name and business name too.

www.equestriantradenews.com

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ETN | NEWS FEATURE

 No matter how good a picture, it’s not worth risking your reputation or a hefty bill for improper use.

You wouldn’t ask a plumber to work for free When a business flouts copyright law, it’s tantamount to theft, says Beth Hicks.

A

s a business owner, you and your team likely create plenty of content from adverts (online or print) to social media and blog posts, email newsletters and videos.

However, too few businesses stop to ask who owns the copyright of an image they’ve so eagerly used - and whether they have the right to reproduce it commercially.

22 | Equestrian Trade News October 2024

What is copyright and why is it important?

In the UK, copyright protection is automatically applied as soon as an original piece of work is created and can last for up to 70 years.

Copyright gives the creator exclusive rights to use, reproduce and distribute their material as they deem appropriate.

The Copyright, Designs and Patents Act [1988

www.equestriantradenews.com

NEWS FEATURE | ETN and since amended] specifies rules and regulations in which a piece of work can, or can’t, be used. It encompasses photography, videography, graphic design, writing and music.

For creators, copyright ensures they retain ownership of their intellectual property and allows them to monetise and control its use.

For everyone else, material cannot be reproduced/replicated, edited or adapted, rented/ sold, or used to communicate with the public unless a licence has been given and/or paid for.

Social media pitfalls

Often, brands breach copyright by using whole or edited images for which they don’t have a licence on their websites or social media platforms.

Businesses regularly do this unwittingly. They’ll be given a photo by an influencer, or have been tagged in an image online, and then assume that they have the right to use that image to promote themselves.

However, being tagged doesn’t mean you automatically have permission to use an image as you wish.

Influencers often have agreements with brands that any images they post online can be used by the brands commercially. But it could be that the influencer has worked with a photographer and their contract states that only the influencer can use the images – and not another third party.

In this case, not only is the brand in breach of copyright because they’ve not been granted a commercial licence for the image, but the influencer has also broken the contract they made with the photographer.

Brands may also wrongly assume that images they’ve had taken can be used however they wish, when in fact they may only have been given a social media licence.

It’s theft

Legally, it’s theft if a brand uses an image to promote its work without paying for commercial use rights. Such action can, therefore, result in large bills from a photographer.

You wouldn’t ask a plumber to do their work for free; nor would you go into a store and just take a loaf of bread without paying. So why should brands expect photographers to allow use of their work for free?

What could happen if you breach copyright?

The best-case scenario is being asked to take down the image/s or provide a name-check type credit.

If the image has gone to print, or you’ve distributed the image across email, you can’t retract it. Therefore, you may well be contacted with regards to payment for use of the images.

The amount the photographer charges for the licence will depend on how many people have seen the image, where it was distributed and whether you are able to remove the image/s from your marketing materials.

It has been known for brands that aren’t prepared to pay for or rectify their mistake to be

www.equestriantradenews.com

taken to court by photographers - resulting in much more having to be paid.

However, if it’s a genuine mistake, and a business cooperates with the photographer, a court case is unlikely.

How to get it right

If you’re given an image to use, check who was the original photographer. If the person supplying the image doesn’t tell you, ask them. Then contact the original photographer and check that you have permission to use the image as you intend.

Don’t assume that because someone tags you in an image, you can use it. This includes when the photographer has been tagged.

Resharing the image and giving credit isn’t enough. Just because someone else has permission to use the image doesn’t mean they can transfer it to you.

When working with photographers, check the image licence you’re given. Paying for a brand photoshoot doesn’t mean you automatically get to use all images however you like. Check the licence to ensure you know exactly how you can, and can’t, use them.

When working with influencers, ask them to check their agreements with photographers.

If there’s any doubt, it’s safer not to use an image.

No matter how good a picture, it’s not worth risking your reputation or a hefty bill for improper use.

 Great skill is required to capture simple but evocative images. Copyright protects the creator’s ownership of such work.

About the author:

Beth Hicks is a freelance digital marketer and brand photographer specialising in equestrian and country brands. www.bethhicksdigital.co.uk www.instagram.com/bethlhicks_digital https://www.linkedin.com/in/bethlhicks/

Equestrian Trade News October 2024 | 23

Main sponsor

Thank you to all visitors and exhibitors See you next year

28 – 29 September NEC Birmingham

BETA INTERNATIONAL 2024 | ETN BETA INTERNATIONAL REPORT

 There was a buzz in the hall both days

Why BETA International 2024 was “bright, busy and buzzing”

B

ETA International made its final appearance at NAEC Stoneleigh before a return to the NEC, Birmingham on 28/29 September 2025.

Well-established brands exhibited alongside new names, creating an eclectic collection of fresh equestrian products for visitors to discover.

“I’ve never seen so many things horsey people never knew they needed,” said one anonymous buyer, who nonetheless said she’d found some “fantastic, quirky” ideas.

Many commended the show’s light, bright presentation; a welcome note www.equestriantradenews.com

of optimism as the rain lashed down outside the halls.

“All the stands look great with so many new lines in vivid colours,” said Kirsty Ure from R&R Country’s Selby branch. “I love coming to BETA International; it’s so much better to touch and feel the products rather than look at them on a screen.”

For Joyce and Mark Grantham, who’d travelled from Essex based Hedingham Animal Feeds, this was a chance to kickstart some serious ordering for their new business.

“We’ve only been open for seven months, so a lot of the companies won’t

know us. We want to open several new accounts, so coming [to BETA International] is a great way to meet people and let them meet us.”

A visit to BETA International is as much about people as products for Irish visitor Gareth McConnell from TRI Equestrian which has stores in the north and south.

“You get out of the show what you put into it,” he said. “It’s a great chance to network; it’s a real focal point, a hub.

I always come and I’d never miss it because it offers so many opportunities for making contacts and keeping in touch.”

Equestrian Trade News October 2024 | 25

ETN | BETA INTERNATIONAL 2024 BETA INTERNATIONAL REPORT Around the stands

At first-time exhibitor Reincoat, Emily Moffatt said they were “thrilled with the show” and “like the idea of going to the NEC next year.”

And they clearly weren’t the only ones… At Raccoon Media, next year’s BETA International organiser in partnership with the BETA Group, a big graphic of the 2025 show’s floorplan was filling up fast.

“Good quality people visiting,” was the verdict on this year’s show from Rachael Holdsworth at Absorbine’s Silver Honey themed stand. “We’ve signed up for next year,” she added, “there are lots of positives about the NEC – not least because many people like to travel there by train.”

Ineos brought a touch of country-style glamour to the show with its shiny new Grenadier Commercial 4WD. “We’ve spoken to some nice people,” said Lewis Todd on the stand.

“A really busy show. Sunday was phenomenal,” declared Dean Cox at a crowded Red Gorilla stand.

“We’re looking forward to going to the NEC, it ticks all the boxes.”

Jane Wilson at forage feeding system OptiMizer said the journey from Canada to exhibit had been well worthwhile. “I’m so glad we came. We’re looking for larger retailers or wholesalers and have made some good contacts.

26 | Equestrian Trade News October 2024

“We had so many requests for our products on social media that we needed to find a distributor for Europe. BETA International has done well for us.”

The team at Concord Straw Pellets, a Shropshire based farming family business, were especially pleased with business on the Monday.

“It’s been great to meet our buyers and put names to faces,” said Rosie Evans. “We only needed five or ten customers to buy a lorry load, and we’ve done that easily.”

 The Reincoat stand proved popular  Red Gorilla’s Dean Cox in action

www.equestriantradenews.com

BETA INTERNATIONAL 2024 | ETN

Export orders

“Substantial” orders from Norway, Ireland and an export deal with Dubai were the among the fruits of exhibiting at BETA International for Barrier Animal Health.

“We were glad to get a break because we’ve been spinning!” said Joanne McDonnell. “There’s been an excellent calibre of footfall; it’s been really good for us.”

Special rates for its trade members were a huge hit at Gallop where additions to its collection of horse and rider gear in core colours lit up a big stand. “Orders have been coming in thick and fast,” said Amy Drew. “We’ve had a lovely time – networking and talking horses.”

Indeed, BETA International’s unique role in uniting the trade together was highlighted by Sarfraz Mian at Neue Schule, the show’s main sponsor.

“It’s been wonderful to hear the buzz around the show,” he told ETN. “The buzz of positive discussions, relationships cemented, partnerships being formed, orders being placed.” www.equestriantradenews.com

 Neue Schule stand  The Gallop Equestrian team

Equestrian Trade News October 2024 | 27

ETN | BETA INTERNATIONAL 2024 BETA INTERNATIONAL REPORT

Influencers welcomed to BETA International

This year saw BETA International’s influencer initiative continue, with several content creators in the hall across the two days. Many brands contributed to the influencer goody bags, and the BETA International team would like to thank everyone who did for their support. These were: Neue Schule, Horse&Rider Magazine, Red Gorilla, Absorbine, Bandai, Barrier Animal Health, Bliss of London, DeNiro Boots, Equepets, Equidry, Equilibrium Products, Freestep, Honest Riders, Horse First, Nikwax, PC Racewear, Sergio Grasso, Shires Equestrian, Silvermoor, and Uphill Equine Products.

 Jonny Worth, Heather Hyde and Sarfraz Mian from Neue Schule with BETA’s Claire Williams

Sponsors shone at the show

The show’s sponsors shone this year in so many ways. Title sponsor, Neue Schule, greeted visitors with a stand showcasing the company’s new western bit range, and also saw director Heather Hyde and CEO Sarfraz Mian take to the stage during the event.

28 | Equestrian Trade News October 2024

Evoke’s stand gave visitors a chance to see the full range of helmets available, as did the displays around the evoke Seminar Theatre, which also saw two panel discussions with technical director Helen Riley, BETA’s Executive Director Claire Williams, and BETA’s CMO and Major Trauma and Emergency Medical Consultant Dr Diane Fisher.

The weather was wet, but that wasn’t a challenge 4x4 partner INEOS Automotive, with many people experiencing the Stoneleigh off-road course with the company’s professional driver over the two days.

The LeMieux Coffee Show provided visitors with a real hub where they could get drinks and food throughout the day. Flagged by LeMieux’s latest designs on the corners of the area, people could enjoy the view as they chatted!

Red Gorilla’s stand was as colourful as ever, showing visitors a range of yard equipment that people can rely on in all weather and situations.

The company’s Managing Director, Dean Cox, also shared business insights on the Talking Business panel.

Horse&Rider’s New Product Showcase was brilliant at this year’s event, with the array of products giving the judges a lot to think about before crowning the ETN New Product Award winners. Horse&Rider’s stand was bursting with magazines from sister brands PONY, Endurance GB, and ETN, providing visitors with a great way to see the scope of print and digital advertising when working alongside well trusted brands.

 The evoke Seminar Theatre was popular with many CPD points up for grabs

Feeding the need

The first year of the Feed Hub was incredibly well received with lots of people getting CPD points for attending some of the seminars. We’d like to thank the 10 companies that were part of the Feed Hub, and all those who spoke, and feel that there’s a lot of good that can be built on for next year and beyond. www.equestriantradenews.com

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ETN | BETA INTERNATIONAL 2024 BETA NEW PRODUCT AWARDS

Best new products win trophies at BETA International!

B

ETA International is the place where the trade sees what’s new and coming soon, further showcased by the Best New Product Awards, sponsored by Equestrian Trade News. Across all eight categories, entries were very strong with a team of

judges deliberating over each during the first day of the two-day show and Horse&Rider magazine’s advertisement manager, Evie Edgar, presenting the awards to the worthy winners and runners-up.

Here are the products that most impressed the judges and won across each section:

SADDLERY & TACK

BEDDING & YARD Winner: Hay OptiMizer with the OptiMizer Install Judges’ comments: “Durable product which encourages natural feeding. Can be used in the field or stable. A quality well designed product.”  Haley Wilson (left) and Sue Wilson (centre) of Wishing Well Services

Runner-up: STUBBS ENGLAND with Shelfie The award-winning SHELFIE by STUBBS provides a simple, highly effective, tidy way of storing bridles, headcollars, coats etc with a great shelf behind for grooming kits, bottles, keys, phones… Installation is easy - just two screws. Great for  Chris Bradwell of the tack room and house. The super Stubbs England strong steel bracket, STUBBYFINE coated, will ensure longevity. Available black, red, blue, green and pink.

Judges’ comments: “A handy twist on an established product which has been made in the UK.” W: stubbsengland.com

Winner: Bomber Bits with the Full Cheek Bomber Blue Elliptical Judges’ comments: “Ergonomic plastic modelling gives good merging of plastic and metal. Excellent smooth finish. Good price point and lightweight.”  Leroy Nel of Bombers Bits

Runner-up: Ergon with NewTree NewTree from Ergon Equine provides saddlers with a customisable tree from gullet to cantle, allowing riders to experience a truly bespoke fit. It’s available in dressage and jump configurations, with four seat lengths, and lots of  Bjorn Hulman & Ginny customisable elements such as an Heggie of Ergon Equine interchangeable gullet bar and curve contour system. Riders enjoy access to the MySaddle database were they can record key details and service history of their saddles and horses.

Judges’ comments: “Injection moulded tree with lateral movement and adjustability. UK made with fast production times.”

T: 07595 471 321 E: info@ergonequine.com W: www.ergonequine.com

30 | Equestrian Trade News October 2024

www.equestriantradenews.com

BETA INTERNATIONAL 2024 | ETN

HORSEWEAR, HORSE CARE & EQUIPMENT Winner: Shires Equestrian with Tempest Original Ultra Drying Rug Judges’ comments: “Well priced deep sided wicking rug for drying horses.”

 Marcus Cridland for Shires Equestrian

CLOTHING & FOOTWEAR Winner: Reincoat with Reincoat Air

Runner-up: Equidaw of London with Luxury Cooling Leg Wraps

 Anna Muir of Equidaw of London

The Luxury Horse Cooling Leg Wraps are designed to cool the horse’s tendons. Lightweight, non-bulky, breathable material can keep cool for up to five hours after soaking in water and won’t dry stiff. Easy to use at home and travelling to and from competitions.

Fully adjustable with hook and loop fastenings. Sold as pairs, in two sizes, with drawstring bag.

Judges’ comments: “A well thought through product that will be beneficial for competition horses and general use.”

This soon to be released jacket provides great value for money with high quality features and retails at just £129.99. It’s waterproof and breathable with pit zips, has a unisex fit that can be tailored as the wearer likes, reflective details, shaped cuffs, and large hood to fit over a helmet with adjustment.  Lewis Frost of Reincoat

Judges’ comments: “Well priced jacket which fitted nicely and has good features including DWR finish (high waterproof finish). HiViz and air vents for breathability. Great fit.”

W: www.reincoat.co.uk

T: 02080 999817 E: info@equidawoflondon.com W: www.equidawoflondon.com

FEED, SUPPLEMENTS & FORAGE Winner: Equine Products Ireland with Gastro Prep Judges’ comments: “A robust product designed to promote good health and condition in young horses. Lots of benefits which can be applied to a wider market.”  James Kelly of Equine Products Ireland

Runner-up: Woof Wear with All Season Waterproof Trousers Woof Wear’s All Season Waterproof Trousers are a fantastic new addition and are a wardrobe essential for the current season.

These waterproof and breathable trousers are designed to keep you  Lauren Moulsdale (left) dry in all weathers, whether riding or working on the yard. They are and Ali Felton (centre) packed with features which include from Woof Wear a micro-grip silicone full seat, reflective piping, two zipped pockets, and a removable stirrup strap.

Judges’ comments: “Health treats for everyday use.”

Judges’ comments: “Easy fitting trousers offer flexibility for riding and work use. A lovely design which has been well thought through.”

 Peter Forster of Silvermoor

T: 01208 265920 E: woofwear@woofwear.com W: www.woofwear.com

Runner-up: Silvermoor with Eco Treatsies

www.equestriantradenews.com

Equestrian Trade News October 2024 | 31

ETN | BETA INTERNATIONAL 2024 BETA NEW PRODUCT AWARDS GENERAL & GIFT Winner: Platinum Agencies Ltd with Platinum Christmas Gifts Judges’ comments: “Great products for gifting. Attractively packaged for the end consumer.”

 Chris Dovey of Platinum Agencies

SAFETY  An esteemed panel of judges from retail and trade judged this year’s entries

Winner: Visiwhip with Visiwhip Original Flag & Whip

 Heather Muir of Visiwhip

SUSTAINABILITY Winner: Silvermoor with Eco Treatsies Judges’ comments: “This product covers all areas of sustainability from source to product and manufacturing process through to packaging.”

This whip and flag combination provides riders on the roads with a clear way of telling drivers to slow down, pass at 10mph, and stay 2m away from the horse. The whip is available in a range of lengths, and the bright interchangeable flags with reflective elements attach to whips of any length with ease. Flags can also be purchased separately.

Judges’ comments: “Innovative product for road safety and horse training. Good price point” W: www.visiwhip.co.uk

 Peter Forster of Silvermoor

Runner-up: Equinetree with Bridle Mela T Strap

Runner-up: Equi Light with LED hi-viz Quarter Sheet

Judges’ comments: “Eco friendly packaging and label. Attention paid to sustainability details in a variety of different ways.”  Patrizia Vassalli of Equinetree

“We all love seeing what’s new at BETA International,” said Claire Williams of BETA International.

“Seeing all the products in the Horse&Rider New Product Showcase

32 | Equestrian Trade News October 2024

during the event is always such a feature for visitors. The judges found this year’s products particularly hard to judge as the standard was so high, so the winners really should

Judges’ comments: “Nicely made product offering full hi-viz cover and good breathability.”  Rebecca Ellis (left) and Elizabeth Ellis (centre) of Equi Light

feel very pleased with what they’ve accomplished.”

For more information on BETA International and the New Product Awards, see www.beta-int.com.

www.equestriantradenews.com

BETA INTERNATIONAL 2024 | ETN BETA INTERNATIONAL STAND AWARDS

Best Stand Awards at BETA International were presented to...

T

his year’s BETA International visitors were treated to a range of stunning stands from all over the world. Each year, BETA International celebrates the best stands with the Best Stand Awards, and these are broken into two categories- 32msq and over, and under 32msq. There was a lot to choose from with many different styles and concepts across the stands in the hall. Stands were judged by Isobel Glover-Evans from Medical Detection Dogs, BETA International’s Charity of the Year, and Laurence White, Venue Event Manager of NAEC Stoneleigh.

Isobel Glover-Evans and Laurence White presented the awards.

BEST LARGE STAND – 32SQM AND OVER

BEST SMALL STAND – UNDER 32SQM

Winner: Abbey England

Winner: Reincoat

Judges’ comments: “A great use of the available space with clever displays to show items that can be very challenging to display.

The stand was inviting and bright with clear branding.”

Judges’ comments: “Good use of mannequins to display the product well in a way that visitors could touch and see the differences across different models.

The uncluttered stand was  Lewis Frost (centre) also really inviting, with a bold graphic at the back to clearly signal whose stand it was.”

 Richard Pickering (centre)

Runner Up: Red Gorilla Judges’ comments: “A bright and colourful stand that showed the brand’s personality along with the depth of product available.

The company’s iconic ‘Red’ provides consistency across  Katherine Tuckley (centre) Red Gorilla’s stand that is easily recognisable wherever they are.”

www.equestriantradenews.com

Runner Up: Rouncey Judges’ comments: “Clever use of a small space, showing that less is more when it comes to displays.

The coloured walls with paintings stood out against other stands too.”

 Rouncey representative (centre)

Equestrian Trade News October 2024 | 33

ETN | THE BETAS 2024 The BETAs 2024

The BETAs

celebrate the best!

T

he British Equestrian Trade Awards winners have been announced at the Gala Dinner this evening/yesterday evening, and we’re excited to share the

winners of each category of the BETAs with you now. A big congratulations to everyone who was shortlisted and a huge thank you to each of the fabulous sponsors that supported the awards:

WEATHERBEETA RETAIL EMPLOYEE OF THE YEAR

GBH EXHIBITION FORWARDING EXPORT AWARD

Highly commended: Elliot Charlesworth – Lillico’s Country Store

A return for this award, which is to be awarded to the company who has generated substantial and sustained increases in export activity over at least 3 years.

Comments from the judges: “Elliot is a shining example of someone who makes our industry tick. He has steadily provided reliable service and support to Lillico’s and their customers over the last 25 years. In acknowledgment of this the judges have, for the first time  BETA President, Jane ever, decided to present this highly Holderness-Roddam and commended award.”

Elliot Charlesworth Winner: Tessa Groocock – Tower Farm Saddlers Comments from the judges: “Tessa was a delight to talk to and her accomplishment in winning this award is well deserved. She has shown herself to be a capable, focused and dedicated employee who is committed to her customers, work and the team at  Tessa Grocock and Jane Tower Farm Saddlers.”

Holderness-Roddam

34 | Equestrian Trade News October 2024

Winner: Saracen Horse Feeds Comments from the judge: “All of the companies have obviously invested energy and commitment to exporting their products, but the winner this year has clearly demonstrated that exporting forms part  Michael Hunter and of the DNA of the company, Abi Clarabut and they have embraced their international partners into their UK family. They have taken on board the particular needs of their international partners and adapted their approach and, where necessary, their products to suit.”

www.equestriantradenews.com

THE BETAS 2024 | ETN

EQUINE CAREERS SALES REPRESENTATIVE AWARD The award aims to reward excellence in product & customer knowledge.

Nominations are received from retailers and judging consists of an interview with the finalists.  Emily Welch and Emma Dyer

Runner-up: Emily Welch – Shires Equestrian

HOLDSWORTH PR MARKETING EFFECTIVENESS AWARD

Winner: Claire Bibby – NAF

The goal of the award is to recognise the contribution marketing makes to solving business problems and improving business results. As such, the emphasis on judging was looking at the demonstration of how the contribution of the company’s marketing has made to business improvement.

Comments from the judges: “Claire is bright, positive, professional and passionate about her job. She is always there when her customers need her. A thoroughly deserving winner this year.”

Runners-up: The GPC and Agria

This award aims to recognise the work undertaken by saddle, bridle and bit fitters. The judges assessed nominations, along with a questionnaire completed by the finalists, and calls to customer references.

Comments from judges: “A great entry with lots of data and examples of the campaign of what was achieved, and they have clearly executed a great all-round marketing campaign.”

 Claire Bibby and Emma Dyer

EQUINE FITTERS COUNCIL, EQUINE FITTER OF THE YEAR

Winner: Vicki Delaselle – Delaselle Saddlery  Vicky Robinson, Amanda Worrall and Rachael Holdsworth

Winner: Baileys Horse Feeds Comments from judges: “This campaign was a clever way to engage with their audience, using illustrations from Emily Cole with a cheeky pony keeping an eye  Emily Cole, Minty Knowles, on its weight control Sophie Shaw, Jane Buchan programme, which was and Rachael Holdsworth used as a sensitive way to talk about equine obesity, an important topic that increased knowledge for retail stores and consumers about the subject. It was an inexpensive campaign to set up, but one that achieved a large social media reach and increased sales.”

Customer comments: “The winner has taken time to bond with my complicated horse and now lets them treat him and touch him like one of the family. The horse’s welfare and comfort is their top priority.”

 Hugh Thomas and Vicki Delaselle

ZEBRA PRODUCTS BEST NEW RETAILER OF THE YEAR This award was open for entries for stores that were established 12-36 months prior to April 2024.

Winner: Equine Resources Indonesia Comments from nominator and judges: “Hannah is committed to improving equine welfare and knowledge to share with her customers in Indonesia. Hannah has attended courses in the UK to gain contacts and develop ideas for her store, which is a very impressive site in the middle of Jakarta.”

 Hannah Saskya Bingei and Simon Middleton

BETA LIFETIME ACHIEVEMENT AWARD Winner: David Booth, Westgate Laboratories David Booth pioneered the commercial worm egg count service and has played a significant role in raising the awareness of www.equestriantradenews.com

the role faecal egg counts play in the reduction of the use of chemical worm control in the face of increasing resistance to these medicines.

There will be more about David Booth in this week’s ETN Newsletter.

 David Booth and Jane HoldernessRoddam

Equestrian Trade News October 2024 | 35

ETN | THE BETAS 2024 The BETAs 2024 ZEBRA PRODUCTS RETAILER OF THE YEAR ONLINE/MAIL ORDER

ZEBRA PRODUCTS RETAILER OF THE YEAR – RETAIL STORE

Runner-up: The Centre Line

This award received hundreds of nominations as always. The final decision is based on the number of nominations received, independent mystery shop visits, online orders and calls.

Comments from nominators and judges: “Stunning customer service no matter the time of day. The mystery call was so good I could have purchased three items there and then!”

Winner: Redpost Equestrian Comments from nominators and judges: “Knowledgeable, fast, efficient and friendly company, always willing to help. Excellent website with great product search function and suggestions of similar products. Returns policy easy to use with form included with the package.”

Runner-up: Tower Farm Saddlers, Rugby  Alice Matthews, Simon Middleton and Claire Hubbard

 Sophie Kukor, Simon Middleton, Ben Tuff, Claire Tuff and Sarah Cuming

This award gives recognition to the role that a reliable and accessible nutritional advice line plays in the selection of feeding stuffs.

Runner-up: TopSpec Comments from judges: “The nutritionist was a good listener who asked a lot of questions about my horse before giving the advice. I am now seriously thinking of starting to use their products for the first time.”

This award was nominated for by retailers to the supplier judged to offer the best in delivery, customer service, product knowledge and awareness of retailer requirements.

 Sarah Day, Sarah Kearney, Emily Wansbrough and Chris Stubbs

BETA RIDER SAFETY EQUIPMENT FITTER AWARD

Runner-up: Emma Butt – Romsey Saddlery Winner: Arlyne Peaker – RB Equestrian

 Arlyne Peaker and Jane HoldernessRoddam

36 | Equestrian Trade News October 2024

Comments from nominators and judges: “An equestrian destination store with staff that always greet you, know  Rosslyn Boggis, their regular customers and Simon Middleton and stop to have a chat, so friendly, Kathryn Jaquet attentive and knowledgeable and so good with beginners who need help and advice. It’s always a pleasure to shop there, there is a great range of products and brands, always up to date with the latest seasonal clothing. Great stock levels so you can always leave with what you went for. An allround great shopping experience!”

CITATION TRADE SUPPLIER OF THE YEAR

Winner: Allen & Page

This award recognises riding hat and body protector fitters that work hard to ensure riders are given the correct fitting and standards advice when purchasing their safety items.

 John Henry Welton, Jean Costello and Simon Middleton

Winner: RB Equestrian

STUBBS ENGLAND NUTRITIONAL HELPLINE AWARD

Comments from judges: “Excellent advice and very helpful with samples sent to follow up the advice. This one stood out above the rest for me this year.”

Comments from nominators and judges: “They go above and beyond to help you. They are very friendly, a great store.”

 Emma Butt and Jane Holderness-Roddam

Joint Winners: Bliss of London & Hucklesby Associates Comments from the judges: “This year’s finalists were  Nikki Newcombe and Michael Darley both of such a very high calibre, whilst being different in the type of services they offer to their retail customers.

For this reason, exceptionally, the judges have decided to declare them as joint  Becky Hucklesby, George winners.”

Hucklesby and Michael Darley

Comments from judges: “Arlyne was knowledgeable about the various safety equipment standards and how the garments should fit. She came across confident in giving this advice to her customers and her passion shone through.” www.equestriantradenews.com

CPD FEATURE | ETN  Hard-working stallions like Glamourdale may use the autumn to transition from peak competition season before preparing for the next stud season.

Feeding for breeding:

targeted stallion support

By Kate Hore RNutr(Animal), R.Anim.Technol (Cert), head nutritionist at NAF

ABOUT ETN’S RAMA/ SQP FEATURES

ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/ SQPs specialising in equine and companion animal medicine.

AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/ SQP, visit www.amtra.org.uk www.equestriantradenews.com

W

hilst most of us are mourning the loss of summer, and dreading the winter months ahead with horses, for others, the promise of spring is already in the air. Studs are thinking ahead as planning for successful breeding can never start too early. Thoroughbred stallion managers, who have an early season aiming at that traditional 1st January birthdate of all racehorses, need to be thinking now about getting them in peak fitness for the New Year. Whilst multidiscipline performance stallions – who both compete and breed – might just be winding up a busy competition season, before looking ahead to next year’s stud duties. But why does preparation start so early? Well, it’s all about timing.

In the Northern Hemisphere the covering season for Thoroughbred stallions traditionally starts on 14th February – how appropriate, St Valentine’s Day! A mare’s gestation period is typically around 340 days, but

can be as low as 320 days. Therefore mid-February is the ideal time for aiming at that early January foal. In the adult stallion, billions of sperm cells are produced daily - up to 70,000 a second!

However complete spermatogenesis, the body’s production of sperm, takes approximately 57 days to full maturity as spermatozoa. When not covering, any excess of stored sperm is excreted through the urine. Therefore to get a stallion at his best reproductive health, with strong swimming, fertile sperm, we need to start planning around two months prior to covering for the best quality semen to be ready when we need it. Therefore the Thoroughbreds will be starting that preparation from December, with performance stallions following from February onwards.

A stallion releases billions of sperm per ejaculate, and as only one is needed for a successful pregnancy surely success is guaranteed? Sadly that isn’t the case, with poor fertility rates relatively common in horses.

Equestrian Trade News October 2024 | 37

ETN | CPD FEATURE The development of ART (Assisted Reproductive Technology) in equine breeding, including AI (Artificial Insemination), cooled and frozen semen, ICSI (Intracytoplasmic sperm injection) and Sexed Semen, put additional pressures on semen quality. However, the good news is targeted supplement nutrition can provide additional support, maximizing every stallion’s fertility. The right nutritional complex can optimize sperm morphology (structure) and motility (movement) as well as semen numbers and breeding behaviour.

Omega Fatty Acids

Sperm membrane is made up of lipids – fatty or oily compounds that protect those precious cells, and for this reason Omega Fatty Acids are proven to support semen quality. Useful for all stallions, but particularly those covering for cooled or frozen semen, and other ARTs, omega fatty acids should be supplemented in stallion diets. Natural sources include linseed oil, marine algae such as spirulina, or chia seeds. The marine algae oils are a useful source of DHA (Docosahexaenoic acid), one particular omega three that is particularly associated with semen quality.

Antioxidants

High fat systems, such as the lipids found in semen, are prone to free radical oxidative damage in the body.

Therefore, alongside the omegas it is important to ensure antioxidants are also provided. Vitamin E working in synergy with selenium are well-known and well recognised in stallion nutrition, and for best results it is advised to choose the most effective sources. For selenium that means choosing the selenized yeast source. Whilst for Vitamin E it is important to look for ‘Natural vitamin E’, which only contains the most bioavailable isomer  Targeted supplementation can support semen quality for ARTs like freezing

(form) of the vitamin. That form is sometimes also referred to as the ‘RRR’ isomer of Vitamin E. Look too for zinc, as an important cofactor in the antioxidant cascade. Whilst evidence in horses is limited, across species low zinc is associated with depressed testosterone levels.

Vitamins

Whilst Vitamin E is probably the most important vitamin for fertility, others also play a key role. Vitamin A is necessary for normal, healthy sperm production, whilst L-Carnitine, a vitamin-like nutrient, is beneficial for improved fertility.

Digestive Support

Stallions, like all horses, should be in a good condition at the start of the stud season, as either underweight or overweight could negatively impact stud work. However, we often see body condition drop away as the season progresses. This is particularly true of busy stallions such as natural cover Thoroughbreds, where popular stallions may cover several times a day; or multi-discipline stallions who combine stud duties and competition throughout the season. Therefore, we advise supplementing with digestive support from prebiotics and live probiotic yeast, to help maintain a healthy body condition score.

An additional benefit of digestive support can be seen in stabilizing the gut-brain axis, that direct link along the vagus nerve that allows the gut microbiome to influence the brain and vice versa. Stallions can be notoriously highly strung, but as Tullis Matson (Managing Director at Stallion A.I. Services) says, ‘Happy stallion = Happy sperm’. Therefore, using digestion supplements to balance the gut, which in turn can balance the brain, is recommended. From a nutrition point of view, we would say: ‘Happy gut = Happy stallion = Happy semen’

Adaptogens

Another aspect where behaviour can significantly impact stallion performance is in libido. Whilst it might be a bit ‘hush-hush’ subject, and something stud owners won’t admit, poor libido is common in working stallions. Associated with both modern stallion management practices, where they are typically kept away from mares, older stallions, or the workload of competing and stud duties, it can be a real problem, Use of herbal ‘adaptogens’, so called because they help the body adapt to physical stress, can be very useful in maintaining their interest and natural ‘spark’. Look for those botanical adaptogens best recognised as useful for breeding behaviour, such as ginseng and epimedium.

In conclusion we can see that the right nutrition is an essential tool in maximizing every stallion’s potential throughout the stud season. Whether your customer is looking to rectify a concern with their stallion, such as poor semen concentration, low motility or lack of libido; or whether they have a great, healthy, breeding stallion and want to maximize his opportunities in ARTs, then feeding the right supplement complex of key nutrients is essential. Do look for a product evidence-based and trialed at the best studs, and don’t forget that timing for early season success is important, so be prepared.

Selected References

Campbell M. Managing lack of libido in stallions. 2017. Vettimes. Jan 23.

Chauhan NS et al. A review on plants used for improvement of sexual performance and virility. Biomed Res Int. 2014;2014:868062.

Goedde L.D et al. Effects of feeding a yeast-based supplement containing selenized yeast, vitamin E and a DHArich microalgae on sperm motion characteristics. Journal of Equine Veterinary Science. 2015. 35(5) : 438 Schmid-Lausigk Y, Aurich C. Influences of a diet supplemented with linseed oil and antioxidants on quality of equine semen after cooling and cryopreservation during winter.

Theriogenology. 2014 Apr 15;81(7):96673.

Stradaioli G et al. Effect of l-carnitine administration on the seminal characteristics of oligoasthenospermic stallions. Theriogenology. 2004. Aug:62 (3-4) 761-77

38 | Equestrian Trade News October 2024

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CPD FEATURE | ETN

RAMA CPD QUIZ

RAMA CP Questio D ns Octobe r 2024 E TN

Select your answers and submit them at www.Equestriantradenews.com under the CPD section Traditionally, what day of the year is used as the birthday of Thoroughbred racehorses?

A. 25th December B. 1st January C. 10th January D. 30th January On which day does the Thoroughbred stud season traditionally start in the Northern Hemisphere?

A. Boxing Day B. St Valentine’s Day C. Mother’s Day D. Father’s Day How long does full spermatogenesis take in the stallion?

A. Approx. 8 weeks B. Approx. 4 weeks C. 1-2 weeks D. It happens daily

In breeding, what does ART stand for?

A. Artificial Reproductive Transfer B. Acutely Retracted Testes C. Assisted Reproductive Technology D. Assisted Retrograde Transfer

C. D.

What does Morphology describe in sperm?

A. Structure B. Movement C. Structure and Movement combined D. Concentration What role does DHA have in fertility supplements?

A. Vitamin B. Adaptogen C. Omega 3 fatty acid D. Antioxidant All of these are Vitamin E isomers, which is the Natural form?

A. RSS B. RRR

RRS SRS

Which of these vitamins is not directly associated with fertility?

A. L-Carnitine B. Vitamin A C. Vitamin B1 D. Vitamin E Which nerve is central to the Gut*Brain axis?

A. Trigeminal nerve B. Fascial nerve C. Optic nerve D. Vagus nerve Which of these might affect libido in stallions?

A. Housed separately from mares B. Old age C. Workload D. All of the above

Submit your answers online at www.equestriantradenews.com under the CPD section.

New

to the Sundown range, chopped miscanthus straw horse bedding.

New

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10B0r%itish

ETN | FEEDING FOR CONDITION

2 1 4

3

Nutritious and delicious What’s on the menu for horses who need to boost or maintain condition this winter?

1

Fibre and oil are key

Higher calorie products based on fibre and oil help promote weight gain and provide slow-release energy to reduce the risk of over-excitable behaviour, says Dengie.

Dengie Alfa-A Oil is the highest calorie feed in the Dengie range. It combines nutrient-rich alfalfa with a rapeseed oil coating for a calorie level equivalent to a conditioning mix but with ten times less starch.

The alfalfa also provides good quality protein for aiding topline and muscle development, while the high oil coating is perfect for show ring condition, healthy skin and exceptional coat shine.

grain-free, low sugar and starch, nonheating concentrated feed.

It contains a multi-supplement including the levels of micronutrients and digestive aids normally found in high quality, specialised supplements, such as a superb hoof supplement and generous levels of antioxidants.

This specification allows horses to utilise far more nutrients from the forage and straights/blends in their diet, which usually means that their hard feed intake can be reduced, with resulting benefits to their digestion, state of mind and condition.

TopSpec Comprehensive Feed Balancer is ideal for horses in hard work.

2

3

Far-reaching benefits

TopSpec Comprehensive Feed Balancer is a very palatable, high protein, cereal40 | Equestrian Trade News October 2024

Perfect for show prep

Omega Rice from Omega Equine is a stabilised rice bran and linseed pellet.

High in oil, omega 3 and limestone, the energy-dense feed is ideal for horses requiring optimum condition and additional stamina, such as for sales or show preparation or veterans.

Omega Rice provides a rich source of antioxidants, has balanced calcium and phosphorous levels and is fortified with vitamin E. Since it provides slow-release energy from oil, it’s unlikely to cause excitable or over-exuberant behaviour. Added limestone supports bone growth and health.

4

Pure and simple

Lincoln Horse Care Pure Linseed Oil is ideal for topping up a ration to add calories safely.

Linseed oil is widely recognised as useful for all-round condition and www.equestriantradenews.com

5

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health, and particularly for benefitting for the coat and skin.

5

For all-round wellbeing

EquiGlo Cooked Full Fat Linseed is a BETA NOPS-approved feed from the Henry Bell & Co stable.

The nutritious product can be included in all feeding regimes for condition, performance and general wellbeing.

It is made from pure linseed that has been micronised and milled to improve the bioavailability of ingredients and allow higher digestible energy levels.

Low in sugar and starch, the calorierich feed features high-quality protein to support muscle development and recovery, natural antioxidants such as vitamins C and E, and essential fatty acids omega 3, 6 and 9 to help promote a glossy coat and support joint health. www.equestriantradenews.com

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ETN | FEEDING FOR CONDITION

6

7

9

8

6

Conditioning combo

Fibre-Beet is a conditioning feed combining Speedi-Beet and alfalfa supplemented with biotin, sodium and calcium.

Speedi-Beet has a high level of easily digested, soluble fibre for slow energy release. The alfalfa adds good quality protein and essential amino acids for muscle tone.

Fibre-Beet, from the British Horse Feeds stable, is fed soaked.

7

Year-round coat support

TurmerItch from The Golden Paste Company is an all-year-round skin and coat supplement.

It includes neem, red bush tea and 42 | Equestrian Trade News October 2024

chamomile to support a healthy skin and coat as well as biting insect repulsion.

8

Muscling in

PharmaPlast Ultimate Topline from Bettalife is a sugar free, non-heating powdered supplement to support muscle condition and recovery as well as hoof and coat quality.

Containing every essential amino acid plus spirulina, PharmaPlast increases the bioavailability of hard feed to support the horse’s wellbeing.

The formula contains banana powder for palatability, alongside selenium, vitamin E, and DHA to support immune development.

PharmaPlast is suitable for horses in

a range of workloads. It can help promote topline development when used in conjunction with an appropriate exercise and management programme.

9

Time to shine

SPILLERS Shine+ Conditioning Mix is a reduced starch, high oil mix formulated to promote condition and topline in horses that are prone to weight loss.

Added oil enhances coat condition and show ring shine while helping to provide a careful balance of energy sources to build condition effectively and safely.

Probiotic live yeast supports a healthy population of good bacteria in the gut.

Added vitamins and minerals provide a balanced diet every day. www.equestriantradenews.com

FEEDING FOR CONDITION | ETN

10

11

13 12

10 After a hard season…

Dodson & Horrell Build Up Conditioning Mix, a blend of flaked cereals, carrots and fibre, delivers condition while supporting a cool head.

Protein and oil levels are higher than in the brand’s Pasture Mix. Vitamin E, lysine and prebiotics are included to support digestion and utilisation of the slow-release energy in this mix.

D&H says it’s the perfect solution for horses who have come out of the competition season light and need to slowly and steadily build back up over the winter months.

11 When a boost is needed…

TopGain from Simple System is designed for times when a nutritional boost is needed.

The concentrated top-up feed contains lucerne (alfalfa) leaf and cooked full-fat linseed. It can be used to aid www.equestriantradenews.com

weight gain, condition and top line.

It’s a high calorie, high oil feed which low sugar, making it non-heating and unlikely to cause unwanted ‘fizz’.

TopGain is highly palatable, therefore useful for fussy eaters.

12 It’s the industry standard

Horse owners may not know how much they feed in pounds or kilos, but you can bet your life they know ‘how many scoops’.

The Stubbs Feed Scoop is indeed the unit of choice when it comes to equine meal times.

In turn, this measure has become the industry standard with one scoop holding roughly 2kg of cubes, 1.5kg of coarse mix and 0.5kg of chaff/chop.

The scoop is made in tough Stubbythene moulding with a Stubbyfine coated steel handle.

Graduated markings on the inside further assist with feed measurement.

The Stubbs Feed Scoop comes in white, red, blue, green, black, purple and pink.

13 Concentrated formula

in the Pink Powder from NAF is a concentrated feed supplement for perfect condition.

This advanced nutritional preparation improves the diet of sport and leisure horses.

Its concentrated formula uses live probiotic yeasts and prebiotics designed to optimise gut function and the natural digestive process. This enables the horse to fully utilise his diet and maintain perfect condition and support performance. in the Pink Powder also contains essential high-quality vitamins, minerals and micronutrients.

Equestrian Trade News October 2024 | 43

ETN | LEGAL DIGEST Preparing for the changes

Employment law: changes on the way?

Labour’s proposed employment law reforms come with implications for businesses, say Jodie Seddon and Victoria Hall.

Three of Labour’s key proposals relating to employment law are: • Unfair dismissal rights from Day 1 • The creation of a new single status for workers • The extension of time limits for bringing employment tribunal claims.

These proposals are all likely to have considerable effects on how businesses manage their workforce.

Unfair dismissal rights from Day 1

Labour intends to grant employees the right not to be unfairly dismissed from their first day of employment. Under current laws, employees must typically work for two years before gaining unfair dismissal protection. This proposed change means that businesses would need to be more cautious and thorough in their hiring and probation processes.

Even with the introduction of Day 1 rights, employers will still be able to dismiss employees for legitimate reasons, such as poor performance or misconduct, but they will need to follow a fair and transparent process.

This shift could lead to an increase in unfair dismissal claims, requiring businesses to review their probation procedures, update contracts and ensure that managers are trained to handle dismissals appropriately from the outset.

New single status of worker

Another significant change is Labour’s proposal to simplify employment classifications by creating a single status of ‘worker’ for all but the genuinely self-employed. Currently, the distinction between ‘employee’ and ‘worker’ can 44 | Equestrian Trade News October 2024

be complex and often leads to legal disputes.

For an industry which frequently engages individuals on casual or seasonal contracts, this new classification could extend rights such as minimum wage, holiday pay, and protection from unfair dismissal to a broader group of workers. This could increase operational costs and complicate staffing arrangements, especially for businesses that rely on seasonal labour.

Employers will need to reassess their workforce to determine who might be reclassified under these new rules and what additional obligations this may entail.

Extension of time limits for tribunal claims

Labour also proposes to extend the time limit for bringing employment tribunal claims from three to six months. This change is designed to give employees more time to resolve disputes internally before resorting to legal action, potentially reducing the number of claims filed during ongoing internal grievance processes.

For businesses, this extended timeframe could mean a longer period of uncertainty when facing potential disputes. While it provides more time for resolving issues amicably, it could also lead to an increase in claims as employees have a longer window to consider legal action.

Businesses will need to ensure that their internal procedures are robust and that they can resolve disputes efficiently within this extended period.

These proposed reforms represent a significant shift in employment law that will require careful consideration and preparation by businesses. Here are some steps to take: • Review and update contracts: Ensure that employment contracts reflect the new Day 1 unfair dismissal rights and consider revising probationary terms and notice periods.

• Assess workforce classification: Re-evaluate current classifications of employees, workers, and selfemployed contractors to understand the potential impact of the new single worker status.

• Strengthen internal processes: Enhance grievance and dispute resolution processes to handle potential claims more effectively within the new six-month time limit.

• Train management: Equip managers with the knowledge and skills to navigate these changes, particularly regarding fair dismissal procedures and handling employment disputes.

Conclusion

Labour’s proposed reforms could significantly alter employment practices.

While these changes are intended to provide greater protection and fairness for workers, they will also require businesses to adapt their employment strategies and practices to comply with the new regulations.

Staying informed and proactive in addressing these upcoming changes will be crucial for businesses to maintain operational efficiency and legal compliance.

The authors are from Aria Grace Law

Jodie Seddon is an accomplished corporate and commercial lawyer, and an international equestrian athlete. She combines her extensive knowledge of the equine industry with her legal acumen to provide sound commercial advice to equestrian athletes, owners, brands, businesses and governing bodies.

Victoria Hall has extensive experience in advising on employment law and HR issues covering the employment life cycle including recruitment & onboarding, employee management, employee engagement, equality, diversity & inclusion, TUPE, re-organisations, redundancies, settlement agreements and other exit strategies.

www.equestriantradenews.com

REPORT | ETN

Turning back the pages…

For more than four decades, ETN has reported on the equestrian trade.

Let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago.

Five years ago...

Ten years ago...

In October 2019, ETN reported:

In October 2014, ETN reported:

Twenty years ago...

Thirty years ago...

In October 2004, ETN reported:

In October 1994, ETN reported:

• West Midlands based bitmaking firm Young & Co was acquired by Abbey England.

• Well-known Walsall saddler Keith Bryan retired, with Bliss of London taking on the production of his namesake saddle brand.

• Abi Cannon returned to publisher D J Murphy after two and a half years at Horse & Hound. She took up the role of commercial manager at the home of PONY and Horse&Rider magazines.

• Charlotte Dujardin was eliminated from the European dressage championships after stewards found blood on her horse’s side. ETN questioned why her elimination was widely reported as “bad luck” when event rider Oliver Townend – who was sanctioned for whip over-use at Badminton – was “widely labelled a horse abuser and worse.”

• As a hunting ban edged ever closer, many from the trade joined a demonstration in Parliament Square.

Among them was BETA founder Antony Wakeham who had worked tirelessly to put the industry’s case ever since a ban was first mooted. Antony later told ETN he was “very proud” of his son Richard who was one of eight people arrested for entering the House of Commons chamber in protest at the removal of their freedom to hunt.

• Battle, Hayward & Bower acquired the manufacturing and distribution rights to Dermoline, CLOP, Kossolian and Aintree Foalmilk from Quay Equestrian.

• Event rider Caroline Pratt died in a fall while competing at Burghley.

• Retailers were warned that they had limited time to ensure store checkouts were chip-and-pin compliant – and that transactions by fax posed an increasing risk of fraud. www.equestriantradenews.com

• In a joint venture, TopSpec and H J Lea Oakes launched a project to support the traditional manufacturer-wholesaleretailer supply chain. Central to the arrangement was the wholesaler-only distribution of the Equerry range, made by H J Lea Oakes and marketed by TopSpec • Traders and spectators at the World Equestrian Games in Normandy complained about “floods, dodgy loos and catering, poor signage and traffic jams.”

• The BETA NOPS feed assurance scheme was catapulted into the headlines when the late Queen’s racehorse Estimate tested positive to morphine.

• Louise Graham, editor of Equestrian Life – the regional magazine for the East Midlands – notched up several side saddle titles with her Irish sport horse Corrilea’s Imp.

• David Marsh, whose Manchester-made riding macs of the same name were selling well in the French, Italian and Spanish fashion markets, was seconded by Michael Heseltine at the DTI (Department of Trade & Industry) to advise on export promotions.

• Christy & Co, Cliff-Barnsby Saddlery, rug-maker Greenham Trading, Harry Hall and Spillers appeared in the closing credits of Challenge Anneka. They’d all helped to equip a new riding complex for disabled children in east London and which featured on the hit BBC TV show.

• The Lyndon-Dykes Saddlery Group opened a shop-in-shop within D H Evans’ Oxford Street, London store. “Horse owners working in the City are on a tight schedule and need lunch-time or late-night shopping,” said Ken LyndonDykes after event rider Blyth Tait officially opened the Frederick J Chandler branded outlet.

• Top dressage rider Emile Faurie was asked how he felt about his being the last equestrian discipline not to insist on riders wearing hats with a harness. “Nothing would get me into a chinstrap,” he said.

Equestrian Trade News October 2024 | 45

ETN | CHRISTMAS GIFTS

1

2

3

5 4

Have a cracker of a Christmas Horsey folk are never short of seasonal needs and wants, from the practical to the frivolous.

1

Rider’s best mate

Anyone equestrian who owns a Stubbs Saddle Mate wonders how they ever managed without it. Hence it makes the perfect present.

With space inside for endless kit, and the saddle on top, simply slip your arm through to carry the whole lot.

It’s brilliant in the tack room, stable, car, horsebox or at shows. Saddle fitters can pop their paperwork, templates and shims inside to keep them dry and tidy.

Made in one-piece Stubbythene moulding, the Saddle Mate comes in apple green, red, blue, green, pink, purple, black, yellow and white.

2

Cherry on top

NAF Cherry Treats combine the delicious flavour of cherry with natural rosehip and beetroot.

46 | Equestrian Trade News October 2024

The tasty, fruity snack makes a great reward, training aid – or Christmas morning treat for a deserving horse or pony.

The RRP is £4.99 for 1kg bag..

3

The gift of clean tack

Giving a gift of Absorbine Horsemans One Step is the next best thing to cleaning a friend’s tack.

The versatile product cleans and conditions, penetrating leather to remove ground-in dirt and sweat. It’s lanolin-rich formula conditions and preserves to prevent cracking and drying out, keeping items soft and pliable.

4

Accessorise in style

New from Blue Chip, this handmade Argentinian style leather belt is a real

statement piece for casual or show kit.

The RRP is £41.95.

5 John Whitaker tells his life story

A new book captures the extraordinary life and times of a showjumping superstar.

John Whitaker - The Legend, as told to Sarah Peacocke, is a captivating biography of a man whose horsemanship and competitiveness are admired around the globe.

Told in his own words, this hardback title (RRP £18.99 with trade terms available) recounts how John and Clare, his wife of 47 years, have built their family business in Yorkshire.

John also talks about his early years, riding with his three brothers, and his famous horses such as Ryan’s Son and Milton. www.equestriantradenews.com

CHRISTMAS GIFTS | ETN 7 6

8

10

11

9

6

Full of festive fun

The limited-edition Christmas Horse & Rider Collection from Equetech is full of cheer.

Novelty hat silks include Deluxe Elf, Frosty Snowman, Dazzle Christmas Reindeer and Santa Hat Snowflake.

There are also hair accessories and plaiting bands with jingle bells, Santa bonnets and bridle hats for horses, bridle accessories and chest and tail Christmas bows.

All the festive fun at RRPs from £4.95.

7

Sparkle on the yard

The Coldstream Hawick Crystal Bobble Hat from Battles adds sparkle to the stable yard on the darkest winter’s day.

An appliqué suede patch with diamantes and raised embroidery create the brand’s logo.

The brushed fleece lining provides www.equestriantradenews.com

warmth, while a natural-coloured faux fur bobble completes the look.

8

Spice and all things nice

Don’t forget the dog at Christmas… pet treats brand SOOPA has two new additions to its plant-based collection.

Pumpkin Spiced Latte treats would work for Hallowe’en as well as Christmas.

Cinnamon adds a festive touch; coconut milk also features.

SOOPA also has festive selection boxes.

9

For every Thelwell fan

The Hy Equestrian Thelwell Collection Fleece Blanket from Battles is the perfect present for lovers of the cartoon characters.

A cosy addition to the home or horsebox, it comes in navy/red, red/navy and pink/mint to match Hy Equestrian’s Thelwell collections.

10 Style statement

The Alissa Hybrid Fleece by LeMieux combines a warm fleece with quilted fabric panels.

Insulated with recycled fill, it’s the perfect relaxed jacket for cold days – and makes a stylish gift.

11

For the dressage diva

For anyone packing in the dressage training over winter, the WeatherBeeta Prime Dressage Saddle Pad makes a great gift.

The machine washable cotton pad has a polyester wicking lining to help keep the horse cool, dry and comfortable. A mesh spine allows extra airflow while the high wither design prevents pressure.

There are covered girth patches plus touch-tape straps to attach to the saddle’s D-rings.

Equestrian Trade News October 2024 | 47

ETN | CHRISTMAS GIFTS 12

13

14

16

17

15

12 Practical present idea

Gifts that riders can use every day always go down well.

The Charles Owen Shadow offers hidden back protection and limitless movement.

Certified to motorcycle back protector standard EN1621-2-2014 Level 2, the updated Shadow II has a machine washable cover.

13 Seasonal flavours

Warming ginger and tasty grains are packed into the limited-edition gingerbread flavour Likit Granola Stall Ball.

This seasonal treat is a tasty way to keep horses and ponies entertained and occupied at home or away.

Sister brand Stud Muffins has an advent calendar plus Christmas pudding flavour treats.

14 Keep in touch

The Helmet Connect has a built-in microphone and speaker for clear twoway communication between rider and trainer.

48 | Equestrian Trade News October 2024

The kit is Bluetooth enabled, compatible with Apple or Android and attaches to any three-point harness with magnetic fasteners.

It allows communication between riders, will make and receive calls, play training apps and music for freestyle dressage training. Rechargeable and washable, there are no range restrictions.

Helmet Connect retails at £159.99 per set and is available from Shaws Equestrian.

15 Stylish stocking fillers

Driftwood Designs has a great range of UK-made gifts for the home or office Secret Santa.

For under £5, there are magnets, badges, notebooks and keyrings.

The coasters (pictured) brighten up any coffee table. They come with floral illustrations, beach scenes, woodland glades and mackerel motifs.

16 Silver surprise

This sterling silver Dinky Double Chained Snaffle Necklace (RRP £70) from

Hiho Silver will delight any equestrian on Christmas morning.

It features a snaffle bit suspended between two fine silver chains, and has a shine that lasts for years.

This necklace comes beautifully presented in Hiho Silver’s signature packaging, making it ready to gift.

17 Curl up with a fireside

thriller

A valuable horse belonging to a glamorous, wealthy livery client is stolen…but why? And by whom?

That’s just the beginning of Death of a Dealer by renowned rural crime writer D P Hart-Davis.

Add to that hunt politics, tangled love interests and some familiar characterisations, and you’ve got the perfect curl-up-by-the-fire book for anyone equestrian.

As well as the mystery at the plot’s centre, this entertaining book has plenty to like about the descriptions of typical horse happenings and hunting.

Death of a Dealer is published by Merlin Unwin Books. www.equestriantradenews.com

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In the saddle

Ready for

Photos: Jon Stroud

A

horse’s natural inclination is to move in a slightly downhill fashion – after all, naturally, that’s where he carries around 60% of his weight. However, with his front legs doing the brunt of the work, his hindlegs then take a backseat.

As a rider, you need your horse to be working properly through his back so that he can carry you effectively, but this can only happen when he’s working into a soft and light contact that is powered by his hindquarters. In order to generate this energy, you’ll need to strengthen your horse and encourage him to become more supple and balanced. Here are a few targeted schooling exercises to get you started.

There’s barely a schooling snag a leg-yield can’t help to fix – so there’s no surprise that those sideways steps are making an appearance here, too. They’ll supple your horse and encourage him to take more weight behind due to the engagement required to get his hindlegs crossing over, so by making this a regular part of your sessions, you’ll be reaping the rewards in no time.

Introduce leg-yield on the three-quarter line, where your horse will be most inclined to move out towards the track. Rather than allowing him to drift, ask him to step with purpose, then...

1. Apply a little pressure with your inside rein for a small degree of inside flexion, but maintain the contact with your outside rein to keep hold of his shoulder.

C

Warm-up wisely

For a horse who’s on the forehand, it can be tempting to try and get him sitting on his hindquarters from the second you set foot in the arena. However, it’s most important to prioritise getting him going forwards first, allowing him to stretch on a loose rein in walk and trot, before you try and refine his way of going too much.

40 HORSE&RIDER

TOP TIP

Switch between these three exercises during your sessions so your horse doesn’t start to anticipate the next move.

3. Square turns

H

M

E

B

K

F

A

Route 1 Route 2 Route 3 Square turn

2. Move your weight onto your inside seat bone and apply your inside leg on the girth to engage his hindleg and ask him to step him out towards the track.

3. Support your horse with your outside leg behind the girth to keep driving him forward and also prevent him from falling out or leading with his quarters.

When you’re confident with lateral steps from the three-quarter line, there’s no limit to where your leg-yield could go. You could add a few extra steps by attempting it from the centre line back towards the track, or zig-zag to and from the threequarter line, changing the bend as you go. It’s easy enough to do out on a hack, too, and has the added benefit of helping you to stride out some tension if your horse is on the keener side.

A great way to encourage your horse to shift his weight backwards is through 90° turns. This technique sounds simple but don’t mistake that for it being easy – it takes a great deal of balance to master. To do it...

1. Ride large around the arena in walk, applying a half-halt as you approach the corner.

2. Apply pressure with your inside hand to encourage your horse to flex slightly to the inside, and keep your outside hand close to his neck.

3. Squeeze with your

inside leg on the girth to encourage him to keep working up into your outside hand, and place your outside leg a fraction behind the girth.

4. Straighten up out of the corner, before repeating in the next one.

Once you’re confident asking for square turns while going large, why not take your horse on a square at either end of the arena?

You can then upgrade the difficulty by riding a 20m square in the centre of the arena – where you won’t have the support of the corners to help you.

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If storage space at your yard comes at a premium, you’ll want a dual-purpose piece of kit that works a little smarter. Light in weight, it’ll be easy to move and will keep your kit safe, too.

Why not try...

JSW One Step tack box with handles £59.95

Stubbs Up and Over £35 A combined three-step mounting and jump block, perfect for taller horses. With shallow cups either side of each step and a rope handle for easy carrying. stubbsengland.com

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Super-lightweight and folds away for easy carrying, the slim profile makes it easy to store when not in use. Doubles up as a height booster for perfect plaits, too. qhp.nl 142 HORSE&RIDER

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Made from tough polyethylene, this will keep your grooming kit secure while giving you a safe spot to mount from. With flexi handles for manoeuvrability, it has a watertight 50-litre lockable capacity. jsw4jumps.co.uk

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QHP Step-up stool £19.95

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The space saver

If it’s all about aesthetics at your yard, you won’t want anything cluttering up your backdrops. But, what if your choice of mounting block could double up as a schooling aid?

The position of your block while mounting is important. Too close and you’ll apply a lot of downward force on your saddle, possibly leading to a slip. Too far away and you’ll have to launch yourself, which will be uncomfortable for your horse.

9

30.5cm

Why not try...

The foldaway

When you’re frequently on the go, you need something that can keep up.

Whether you’re schooling in the field, plaiting for a competition or away from home, it’ll need to be light, easy to handle and simple to stow away.

15

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Non-slip

Maximum load

sing one is better for your back – not to mention your horse’s – and it can reduce unnecessary strain on your saddle, too, but how much thought do you put into the mounting block you use?

Choosing one that suits your riding lifestyle TOP TIP is a simple way to It’s important to position streamline your your mounting block on a routine. That’s secure, level surface and ensure why we’ve taken a it’s tall enough for the size of look at the options horse you’re getting on. available, whether you need one for the yard or lorry, or a combination of the two.

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MOUNTING BLOCKS

Make getting on your horse easier with these handy blocks

Photo: Jon Stroud

2. Leg-yield Lightening your horse’s forehand needn’t be complicated – all you need is a series of simple exercises

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1. Transitions

A fundamental weapon that every rider should have in their arsenal is transitions.

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Begin with walk-halt-walk transitions, engaging your core – that is, your stomach, back and seat – to help him maintain his balance and use his hindquarters rather than pulling against your hand. From here, you can slowly build up to trot-walk-trot transitions, and walk-trot-walk transitions.

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100kg

Mounting from a block shouldn’t be a sign that you lack flexibility.

Repeatedly getting on from the ground puts a lot of strain on one side of your horse’s body – so you’re saving him a lot of stress.

The all-rounder

The taskmaster

It’s small enough to be mobile, but robust enough to become a yard staple. In fact, if you buy one, you’ll probably end up sharing it between a few of your stablemates.

Tall, sturdy, yet surprisingly mobile, this one’s likely to tick all the boxes. Once you find one, you’ll wonder what you did before it arrived.

Why not try...

Why not try...

Classic Showjumps Two Step Heavy Duty £77

PolyJumps Three Step £110

Hard-wearing and robust set of steps. The hand holes at the side make it easy to move and it’s fitted with abrasive anti-slip strips on each step for sure footing. classicshowjumps.com

It’s strong and durable but also lightweight and easily transportable due to the built-in wheels and handle. Each step is textured to prevent slipping.

Three step solution for mounting any horse or pony. polyjumps.com HORSE&RIDER 143

To discuss your brand and bespoke package options contact the ad team 01428 601020 or abi@djmurphy.co.uk Product Editorial • Tried and Tested • Digital • Social • Email • Advertorial • Video • Research • Inserts • Events • Covermounts • Reader Offers

HR-PONY-AD-ETN-HPH-OCT24.indd 1

30/09/2024 11:52

info@visiwhip.co.uk 07395 086720 www.visiwhip.co.uk An assertive step-change in road safety, helping riders protect the road space around them.

Visiwhip’s range of 6 flags mount easily onto any whip, and are multi-purpose.

They are very eye- catching, carefully designed products,

just £12 RRP.

ETN | WINTER CARE 3

2 1

5

4

Make light of winter woes With shorter daylight hours, mud and cold weather to contend with, winter can be a challenging time for horse owners. Here are some products that help make those dark days a bit brighter.

1

Clear the way!

When horses are stabled more in winter, Five Star Respirator Boost from NAF can be a breath of fresh air.

It provides valuable nutritional support to the respiratory mucosal immune system and the delicate capillary blood vessels that surround the lungs.

Respirator Boost contains a concentrated solution of natural antioxidants, alongside herbs such as ginger, rosehip and blueberries, chosen for their targeted support of healthy lung function.

Echinacea is also included for immune system support. Essential oils in Respirator Boost help maintain clear airways.

2

Wet rugs – sorted!

What to do with rugs – especially when they’re damp - is a perennial winter problem on every yard.

The Stubbs 5 Arm Rug Rack does the job perfectly by storing, airing and 50 | Equestrian Trade News October 2024

drying rugs in tidy fashion.

It comprises five swivelling arms mounted on two Stubbyfine-coated wall brackets. Installation is easy; simply attach the mounting brackets to the wall, and hang the arms on the pegs.

Each arm has a knob on its upper side to stop the rugs sliding off.

The Stubbs 5 Arm Rug Rack makes a handy in-store display unit too.

3

Mud busting buddy

Lincoln Muddy Buddy Ointment from Battles is a soothing and protecting antibacterial waterproof barrier for horses.

It’s designed for application to the heels and lower legs in wet and muddy conditions.

4

Oh, so soothing

Heel to Hoof Soothing Cream from Barrier Animal Health is made with lanolin, orange oil and tea tree oil.

Used after exposure to wet and

muddy conditions, the multi-use cream helps scabs and debris to fall away and eventually supports new hair growth.

5

Ready to face the mud

Love the SKIN he’s in Mud Gard Supplement provides nutritional support for skin challenged by wet, muddy conditions.

By improving the diet, says supplier NAF, we can help the horse to strengthen his skin from the inside out.

Mud Gard contains a unique complex of scientifically verified, naturally sourced antioxidants to flush excess free radicals away from the areas affected by mud’s ravages.

It also offers key herbs and other nutrients, including MSM, to support strong, healthy skin from within.

For optimum support, NAF recommends supplementation with Mud Gard prior to the onset of wet, muddy conditions to allow the key nutrients to assimilate in the system. www.equestriantradenews.com

6

7

6

Making forage last longer

Trickle Nets support a horse’s natural grazing behaviour by slowing down the consumption of hay.

This gradual feeding process not only mimics the horse’s natural foraging patterns but also supports healthy digestion during the colder months.

Trickle Nets enable owners to extend feeding times, enhance equine well-being, and maintain a consistent supply of forage throughout the winter.

7

Saves time and temper

The Stubbs Nets So Easy is the answer to fast, stress-free haynet filling.

Light enough to move to wherever it’s needed, the heavy-duty ring which is mounted on three strong tubular legs with sure-footed feet, stands firm even on rough ground.

No more gripping the net between your knees as you struggle to hold it open while filling… The Nets So easy does the job for you, saving time and temper. www.equestriantradenews.com

ETN | JOINT CARE

Joint decision

Joint care products are always popular with customers. Horse&Rider’s Halima Sadat looks at when they should be fed and what’s actually inside them

Photos: Valeri Vatel/Shutterstock.com, anakondasp/Shutterstock.com

J

oint care products are likely to be one of your most asked-for supplements, so it’s as well to stock a good range of these, particularly as the colder weather approaches when some equine joints might need a little more TLC. In essence, owners will feed such products for two reasons. The first is to give support to the horse who already suffers from joint issues, either through age or previous injury, and the other is to provide the nutrients that help maintain health in sound joints to help them stand up to wear and tear and prevent problems occurring in the future. However, it’s not necessarily beneficial to feed a joint supplement to all horses, so the advice would be to restrict it to horses who are in need of one currently or are in hard work or competing to help their joints recover from the stresses being put upon them.

The reason these supplements are so useful is because the cartilage that forms an important part of every joint in the body is constantly being broken down, repaired and rebuilt. Similarly, the synovial fluid that provides the lubrication within joints is also constantly being replaced. As a result, by providing the appropriate nutrients to support this renewal, the process becomes much more efficient, especially in horses that need a little extra help. Supplements, therefore, might be designed for short-term benefit or for ongoing feeding over an indefinite period of time. Generally, though, they will have a higher loading dose that will reduce to a maintenance level thereafter – which, of course, will lead to repeat purchases, so don’t forget to reorder. It’s also worth noting that it takes at least a couple of weeks for any benefits to be seen and, to manage their expectations, customers should be reminded of this.  Leg joints are often in need of nutritonal support

Active ingredients

As with human joint care, the range of products is very varied but most are in the form of either an oil or powder that is added to feed. Expect to see glucosamine, chondroitin sulphate, methyl sulphonyl methane (MSM), hyaluronic acid and green-lipped mussel (for omega-3 fatty acids) on the ingredient list, but herbal products are also popular with customers who prefer to take a slightly different approach. These might contain ginger, turmeric, rosehip and devil’s claw root among others but there’s no shortage of herbs that could be included, some of which might be less well known, such as boswellia (also known as frankincense) or burdock root.

And for real traditionalists, omega-3 rich cod liver oil has a long-standing reputation for promoting joint health, with the added benefit of improving skin condition and providing a glossy coat – but, as a word of caution, it must be fed in accordance with the dosage guide on the bottle to avoid excessive ingestion of vitamins A and D, which could be harmful.

 Even hoof joints can benefit from feed supplementation

The right price

With such an array of ingredients, it’s not surprising that there’s also a huge variation in price points, with some products ringing in at under £20 while others can have a tag of more than £100. Although prices naturally vary between brands, they will also reflect the sophistication of the supplement itself and the cost of the ingredients contained within it.

Having said that, more expensive doesn’t necessarily mean better, as horses are individuals and what works well for one might not be so beneficial for another, which means owners might have to try several to find something that suits their particular animal. Furthermore, it’s not uncommon for joint supplements to also contain additional ingredients that support other body functions, so while this can have an upward effect on price, it can be a preferred choice for those customers seeking a more comprehensive supplement and be cheaper for them than buying multiple products.

Support not treatment

Finally, one important fact to note is that no supplements will medically treat joint problems, as their role is merely to assist in the correct functioning of joints – although this can, of course, have the knock-on effect of helping to alleviate discomfort. When selling to customers, it is vital to make this clear, as veterinary attention is essential for all horses who are in pain or lame.

52 | Equestrian Trade News October 2024

www.equestriantradenews.com

JINGLE BELLS

CHRISTMAS GIFTS | ETN

ETN’s Christmas gift guide will keep your tills ringing this season.

Now available with added cinnamon spice flavour for a tasty winter treat For more information visit dengie.com or contact your Area Sales Manager

All you want for

Christmas

SHELFIE

Spread the Joy this Christmas with

Snowhill

RETRO S552077

We believe in the power of family and community.

S5528

From stocking fillers to must have pony gifts, we have everything you need to make your celebrations unforgettable.

CLASSIC

STUBBSENGLAND.com

www.snowhilltradesaddlery.co.uk | sales@snowhill.ltd.uk 01243 672323

Christmas advert for October ETN.indd 1

The perfect Christmas gift horslyx.com

26/09/2024 14:59:13

New for autumn-winter 2024

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3000 Swarovski® crystals AVAILABLE IN SATIN BLACK AND SATIN NAVY

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just £12 RRP. www.visiwhip.co.uk

Visit www.carrdaymartin.com

Equestrian Trade News October 2024 | 53

Classifieds

Coming soon in

FOR ADVERTISING ENQUIRIES contact Evie Edgar on tel 01428 601031 or email etn@djmurphy.co.uk

DECEMBER 2024 Gut health gallery

Feed for veterans gallery

Leather and leather care SMS Saddle Fitters accredited CPD

SCAN ME Please send editorial submissions for the galleries to editor@ equestriantradenews.com by 4 November.

BETA

COURSES Rider safety equipment, Lorinery, Feed, Social media and more...

Register your interest at info@beta-uk.org for upcoming dates

To get involved with the features, contact: Abi Cannon on tel 01428 601028 Evie Edgar on tel 01428 601031 email etn@djmurphy.co.uk

Photo: Karlie Butler/Shutterstock.com

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