EMAS Internal Newsletter 4th Edition, February 2014
February theme:
“Appreciative Culture” To Elevate Vanguard Puskesmas Competencies Using Every Possible Potentiality
EMAS Team East Java to Advocate the Local Government
Social Media for Marketing and Digital Advertising Seminar by Ideoworks
The Energy and Spirit to Change Appreciative Inquiry Introduced to EMAS Team
A Book for a Winner
Review on Risfan Munir’s Manajemen Apresiatif
Contents Editor’s Note
Imagine three people on a sailboat with three different personalities. The Oxford English Dictionary defines the word ‘personality’ as “the combination of characteristics or qualities that form an individual’s distinctive character.” So, three people on a sailboat would have three different combinations of characteristics or qualities. Applying the password rule, each of the three people is unique. We make a room for differences because we value uniqueness, but we also make a room to take off one or more attributes because we value companionship. Oscar Wilde once wrote,
“Ultimately, the bond of all companionship is conversation,”
and according to the Oxford English Dictionary, the word ‘conversation’ suggests an exchange of news and ideas. We believe that sharing news and ideas forms a powerful bond between us. Three people on a sailboat with three different personalities would not survive the biggest storms—nor would they have a pleasant sail— if they do not value both their differences and companionship. In other words, they would not succeed unless they create socialemotional ties (bond-red). Conversations between them, the sharing moments, would determine their success.
To Elevate Vanguard Puskesmas Competencies Using Every Possible Potentiality EMAS Team East Java to Advocate the Local Government
Social Media for Marketing and Digital Advertising Seminar by Ideoworks
The Energy and Spirit to Change Appreciative Inquiry Introduced to EMAS Team
Contributing Photographers Ping Pradhana Nugrawira Hery Purnomo
Write On-the-go! Evernote: A Fancy Cloudbased Application for Casual Writing
Go for a Healthy Body, Shape Is Just a Bonus Hery Purnomo, ICT Programmer and Professional Personal Trainer
Mentor Anne Hyre
Cover Photo Ping Pradhana Nugrawira Contributors on This Edition Ping Pradhana Nugrawira Evodia Iswandi
A Book for a Winner Review on Risfan Munir’s Manajemen Apresiatif
Production
Team
Editor in Chief Kristina Grear
Photographer Hartono Rakiman Syane Luntungan Cindy Rahmaputri
Editor Hartono Rakiman Cindy Rahmaputri
IT Support Fransiscus Dian Wijanarko Suyanto Yosef Hery Purnomo
Graphic Designer Cindy Rahmaputri
HR Support Hermawati
Take this QUIZ!
Address Tempo Scan Building 21st Floor Jl. H.R. Rasuna Said Kav. 3-4 Kuningan, Jakarta Selatan 12950 Phone +62 21 2920 1500 Fax +62 21 2920 1501 Email info.emasindonesia@jhpiego.org
facebook.com/EMASIndonesia @EMASIndonesia www.emasindonesia.org
Photo credit: sxc.hu
Imagine every personality is an eight-digit password. None of us would have exactly the same combination of letters and/or numbers. Even if the same combination happens, such occurrence is low in probability. Therefore, the word ‘unique’ is being used in password rule, and to remain unique, each password should have different combination of letters and/or numbers.
Highlights
To Elevate Vanguard Puskesmas Competencies Using Every Possible Potentiality EMAS Team East Java to Advocate the Local Government Photos & Text: Ping Pradhana Nugrawira
2014-4 EMAS Internal Newsletter Page 3
Highlights
Weeks ago, Malang District Health Department received some units of emergency-standard ambulance through the 2013 Adjustment APBN (special allocation) fund.
Through this recognition, the local government—via District Health Department—has shown a mutual commitment to get in line with the EMAS Program. This also has become the success of EMAS Team East Java to advocate the local government.
The plan itself had been in a discussion for quite long, since approximately mid-2012. Head of Malang Health Department had denoted the issue during an EMAS POKJA meeting, and through an effort of advocacy, EMAS Team East Java made an assertion that the ambulances should be prioritized for Vanguard Puskesmases.
In addition, EMAS Team East Java has added a line in their advocacy undertaking by the establishment of a counseling program for specialists (Sp.OG and Sp.A) at Vanguard Puskesmases, using the 2013 PAK fund from District Health Department. Moreover, the team has encouraged the Puskemases to self-initiate a comparison study among Puskesmases to elevate their competency in maternal and neonatal emergency response. One of them is Puskesmas Pagak will be case-studying Puskesmas Turen and vice versa.
The next POKJA meetings spanned in-depth discussions and processes, and finally the request by the EMAS Team was fulfilled. The ambulances were granted to the district-level health department with the each Vanguard Puskesmas name written on the ambulance body.
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Highlights
Today, Malang District has 39 Puskesmases, and eight of them have been vanguards. The 2012 Rakerkesda (district health work plan) pointed out that Malang District Health Department will replicate EMAS Program to all Puskesmases in Malang District. Since December 2013, District Health Department has also granted IDR 5,500,000 per month to EMAS for SIJARIEMAS server installation at the department office. The ICT Advisor Bambang Wijayanto and East Java ICT Officer have stepped forward with remote installation process. Head of East Java Health Department reckons that this year, all reports must be done IT-based.
Ping Pradhana Nugrawira
District Facilitator, Malang Ping.Nugrawira@jhpiego.org
2014-4 EMAS Internal Newsletter Page 5
Highlights
Social Media for Marketing and Digital Advertising Seminar by Ideoworks Cindy Rahmaputri
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Highlights
January 30, 2013, Ideoworks held a seminar at the International Design School in Jakarta. They highlight the use of social media today, more specifically for marketing purpose. The two key speakers were Adez Aulia (General Manager – Head of Sales and Operation of Ideoworks and Shopify Channel) and Sandi Pinatabahri (Chief Strategy Officer of Buzzworks Digital Media Agency). Adez, with his @AdezAulia account, has got more than 32,000 followers on Twitter, and his @KerjaKreatif account with more than 78,600 followers, shared his knowledge on how to use social media for marketing purpose. During a casual and fresh 90-minute presentation, he encouraged every participant to “follow the rules of how to attract people on Twitter.” He began with basic sales and marketing theories before getting into social media. Under a minimum budget, it is almost impossible for most social media accounts representing particular products/services to hire one or more well-known brand ambassador. He suggested that the cheapest way to develop start-up brands on social media is by being the brand ambassador for our own products/services. First rule is; social media is to seek for friendship, not sales. People keep making mistakes by asking for a follow-back or Retweets, or promoting their products/services to people they do not know. “Give before you ask!” he said. Another important tips he gave was that we must “follow the game.” What he means is that whatever being discussed now, we have to discuss it now! To show that we are an expert on what we are doing is also important. He explained that blogs, Facebooks and a series of tweets (or what Indonesian Twitter users known as “kultwit”) are effective tools to show our expertise. “Kultwits must use hashtags, so they will be searchable. Use numbers too, so people will know that they are connected,” he said. He mentioned also that online publication is another key to spread words about our products/services. “If we have never been on any papers, make our own newspapers. If we have never been on any TV stations, we make our own TV stations,” he reckoned. “Let Google track you, and leave ‘footprints’ as many as possible,” he added. He explained, “We can use social media to advertise, but remember the portion. Give, let us say, four information before you give one ad. We can use it as a customer service too. Drive your followers to your website.” Adez suggested to practice user behavior analysis using a statistic. “Remember that the discussion trend will change every hour,” he closed his presentation.
One of seminar participants 2014-4 EMAS Internal Newsletter Page 7
Highlights
Second speaker, Sandi Pinatabahri (@sandi_pb) was focusing on digital advertising. He began his two-hour presentation with basic online campaign glossary, such as CPC (cost per click), CPM (cost per month), CPA (cost per action), CTR (click-through rate) and so on. “If you want to get something from digital media, learn the user behavior first to decide which media is the most efficient,” he said. Most of his slides were about statistics, such as 70% of Facebook users age 13-24 years old, 62% people will try to find information on social media before they buy products, and so on. Sandi divides digital media into four categories (website, mobile, email and social media), and digital creative contents must be interactive, customizable, contextual, entertaining, playable and useful. He also suggested the use of Google Analytics and sponsored content to monitor increase traffic. “93% of all online traffics come from search engines, and 50% of all sales come from search engines too,” he noted. “Apply specific keywords, like ‘Mercedes year 1950’ and get as many keywords you can,” he added. He ended his presentation with explanations about Facebook Ads and Twitter Promoted Accounts. Past social media seminar. Photo credit: Ideoworks
Cindy Rahmaputri
Knowledge Management & Communication Coordinator Cindy.Rahmaputri@jhpiego.org
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Featured
The Energy and Spirit to Change Appreciative Inquiry Introduced to EMAS Team Evodia A. Iswandi
Photo credit: sxc.hu 2014-4 EMAS Internal Newsletter Page 9
Featured
Appreciative Inquiry (AI) is an approach to change, an organizational learning. It is an organization development (OD) model to facilitate positive change of human systems, e.g. organizations, groups and communities; to call for a new way of being, seeing and thinking — an individual mindset in the context of wholeness. The assumption underlying AI is simple: every human system has a core of strengths that is often hidden and/or underutilized. The core is known as a ‘positive core.’ AI searches for and finds the positive core, and when the positive core is revealed and tapped into, it provides a sustainable source of positive energy that nourishes both personal and organizational change and, potentially, transformation. AI is like a search engine, searching for the positive core—or the strengths and successes—of the human system (organization, group, community, etc.) under study. When the positive core is linked to an agenda for change, rapid, sustainable and transformational change is possible! Ai is the ongoing, continuous study of what gives life to a human system (organization, group or community) when it is functioning at its best. A basic premise of AI is that whatever we focus our attention on (study, inquire into), we will create more of it. So, instead of searching for problems and inadvertently creating more of them, we search for what is working really well in the system (our own best practices), so we can create more successes. Because the statements are grounded in people’s real experience and history, people know how to repeat their successes. AI is a generative process; it generates new possibilities through new or deeper relationships and it generates hope.
In the third year of EMAS Program, EMAS is really trying to make a great place to work. In developing that positive topic, I try to introduce and use the AI approach. We have used AI in Jakarta, North Sumatra and Central Java offices. I found the energy and the spirit of staff to do more. They found out that what they shared to others is their real-best experience and history, and they wanted to repeat their successes. I am happy sharing AI to EMAS and that the team was very eager to change to be positive and to do more. Soon we will continue with South Sulawesi, Banten, West Java and East Java. Some staff have plans to practice the AI approach to their stakeholders. I also once introduced EMAS Program in West Sumatra using the AI approach, and they already provide budget to start replicating EMAS Program in their province.
Evodia A. Iswandi
Deputy Provincial Operations Evodia.Iswandi@jhpiego.org
2014-4 EMAS Internal Newsletter Page 10
Featured
A Book for a Winner
Review on Risfan Munir’s Manajemen Apresiatif Hartono Rakiman
All begins with the way we think. Our success and failure will be defined by the way we think. Do we want every problem to be bothering us and to let us die as a loser? Or do we want to be rocketing up high with the every given potentiality, even at the smallest, and be a winner? I know Risfan Munir personally because we were involved in the same activities when we arranged modules for training, wrote best practices for newsletters and became training facilitators for projects funded by international donors.
Like having a complete dine with your appetizer, soup, salad, main course and dessert, I know exactly that he serves them in the right order of appearance, because I once a waiter on a cruise ship. In every beginning of a chapter, he puts a quotation to give an initial inspiration. Like appetizers, the quotations arouse the appetite before finally reading.
Since we met very intensively, I already knew about his vision, his positive-thinking and appreciative attitudes. He is not easily annoyed and not reactive, but rather to be proactive and analytical. Reading his book, Manajemen Apresiatif (Appreciative Inquiry), I can feel the way he thinks. He is systematic, pungent and gets into the point, but somehow fluxing, not stern. He slips some actual examples, felicitous tidings from the champions and innovators.
This book has not only described appreciative perceptions, but also the practical techniques within. His concept is very applicable. His Appreciative Inquiry concept arms readers with “weapons� of self-establishment and success using the every given potentiality and power.
Summing up, the book is divided into three parts: 1) Sow the appreciative seeds, 2) Appreciative Inquiry process and 3) Plow and grow.
As a founder of an online reading community Rumah Baca (the Reading House), I come up with a conclusion that people who love writing have a good thinking process organization. What someone writes depicts what is inside his/her head, and whether he/she is pessimistic or optimistic. But I believe that those who love reading and writing are all optimistic. Once again, it is just the way we think.
Manajement Apresiatif (Kaifa: 2011) takes a firm stand on the appreciative Risfan Munir. I barely found he who complains about something that happens upon him, something he reads on papers or he watches on TV. Even on Facebook or Twitter; he never complains. He can always see the positive sides of everything. He always has a potential seed to plant, take care of and grow. Hartono Rakiman
Communication Manager Hartono.Rakiman@jhpiego.org
2014-4 EMAS Internal Newsletter Page 11
Profile
Go for a Healthy Body, Shape Is Just a Bonus Hery Purnomo, ICT Programmer and Professional Personal Trainer Text: Cindy Rahmaputri Photo credit: Hery Purnomo
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Profile ICT Programmer Hery Purnomo has dedicated almost ten years to gym. Not only as a hobby, gym and healthy lifestyle have become like his religion. “I go to gym almost every day. One day for one different muscle to train, plus one day for a combination exercise,” he explained. He has fancied this activity since 2002. That time, he was not yet a professional personal trainer like nowadays. He just exercise regularly to gain a healthy body. In 2009, when he was working in Aceh, he quitted exercising, and his colleagues kept telling him that he was gaining weight. By then, he began to exercise regularly, and in 2010, he started to make friends with other professional personal trainers from the Ade Rai Club. He then took a personal trainer certification and became one until today. As a professional, he has a training schedule three times a week. The hardest part of being on his profession is when the trainee does not persistently keep a healthy eating order. “Many of them, usually beginners, their first motivation is not to be healthy but to be well shaped. This is wrong. People should crave for a healthy body. Shape is a bonus. When they crave for a good shape body at the first place, they would do anything to achieve it. Some of them use steroids, which is not good,” he noted. “If less than three months someone gets a well-shaped body, I can make sure that he/she consumes steroids. To be well shaped, one needs at least six months,” he added. However, a six-pack stomach can be achieved in three months with a two-hour exercise a day focusing on the abdomen muscle.
Left: Hery before his becoming a professional personal trainer 2014-4 EMAS Internal Newsletter Page 13
Profile
Hery and Indonesia’s most iconic body building athlete, Ade Rai 2014-4 EMAS Internal Newsletter Page 14
Profile
Gym has to be supported with healthy eating order and consistent sleeping schedule. “Healthy eating means less carbohydrate and glucose, more vegetables/fruits and protein, no fried cooking, no fats. Anyway, consistent sleeping schedule is a bit hard to practice,” he said. Hery, who is also a cassette and CD collector with around 1,500 cassettes and 400 CDs of various metal groups/singers on his rack, is planning to have his own gym in the future. Today, he is still at his best at the Ade Rai Club near his house in Bekasi, together with three other friends of the same profession. Here, they have around twenty trainees and up to 100 members. Tips for beginners • • • • • •
Think what your utmost goal is Try out before registering Pay attention to your instructor. Ask if you do not understand. Wrong movements could lead to zero results, or even pain. Try thirteen sessions with an instructor, and continue without one afterwards Facilities do not guarantee quality, but personal trainers do. Pick a gym close to either your house or office to cost you less and motivate you more
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HR Corner You may not believe you have all the answers, but this year you are going to have the right answers at the right time. If you go to others for advice, you may not be totally satisfied with what you’re hearing. You’re going to gain more encouragement for the more offbeat solutions you provide. Your friends may be amazed when advice you give.
One good turn always deserves another, and for you, “another” could be beneficial for the rest of the year! One thing to remember is to pace yourself. Some people might be trying to take advantage of your good nature. Friends will be encouraging and bolstering your spirits. Because of your Pisces nature, your very aura of tender feelings has a chance to inspire others by example.
Thinking outside the box will come easy to you this year - not that it is ever too hard. In fact, for you there is practically no box. Your ideas definitely look attractive. Your money situation looks good as well, but you may be a bit conflicted on how to manage it. Aquarius in 2014
Your relationship works, and will continue to work well. Just do not try to reverse-engineer it to figure out how it works.
Pisces in 2014
This year is a very good time to prepare yourself for some challenging aspects. Toward the end of the year you will be learning a lot about why your home and hearth matter in the rough and tumble world of finance. Keep your eyes and mind open for the seeds of self-empowerment to be planted!
Source: horoscope.com
Upcoming Birthday
Important Happenings
And what your zodiac sign says
February 3 Join: Solihin Abbas, Referral System Coordinator, Serang (Banten)
3 February Sartun Office Helper Jakarta
14 February Dyah Retnani Basuki MNH Clinical Coordinator Banyumas
19 February Cindy Rahmaputri KM & Communication Coordinator Jakarta
9 February Ping Pradhana Nugrawira District Facilitator Malang
14 February Mambodyanto Sumoprawiro District Facilitator Banyumas
21 February Tripustika Procurement Coordinator Jakarta
11 February Suriadi Kesuma Office Boy & Messenger Medan
16 February Singgih Pribadi District Facilitator Sidoarjo
22 February Ester Debora Rotua Napitupulu Administrative Assistant Asahan
22 February Hery Purnomo ICT Programmer Jakarta
26 February Zakia Abbas Administrative Assistant Surabaya
2014-4 EMAS Internal Newsletter Page 16
Your IT Assistant
Write On-the-go!
Evernote: A Fancy Cloud-based Application for Casual Writing Cindy Rahmaputri
“Evernote is an easy-to-use, free app that helps you remember everything across all of the devices you use. Stay organized, save your ideas and improve productivity. Evernote lets you take notes, capture photos, create to-do lists, record voice reminders, and makes these notes completely searchable, whether you are at home, at work, or on the go.�
2014-4 EMAS Internal Newsletter Page 17
Your IT Assistant
Evernote for desktop
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Your IT Assistant If you love writing or you just have to write, perhaps you need Evernote installed on your devices. If most times you always forget to bring important Word files, for example to a meeting, then it is time to install this application. What is so special about this Evernote application? Here are Evernote key features: • Sync all your notes across the computers and devices you use • Create and edit text notes, to-dos and task lists • Save, sync and share files • Record voice and audio notes • Search for text inside images • Organize notes by notebooks and tags • Email notes and save tweets to your Evernote account • Connect Evernote to other apps and products you use • Share notes with friends and colleagues via Facebook and Twitter Once you install the app on all of your devices, you can access your notes on all of your devices by logging in with your email. The app will synchronize all your notes across your PC and devices, so no more “I forgot to bring the file!” If you have written down points of discussion for a meeting on your laptop at home, you do not need to bring that laptop to the meeting. Open your Evernote on your office laptop or your iPhone/ iPad, and you can access the same points of discussions you write at home.
Unlike your Desktop Folders, if you forget on what Notebook you put your note, you do not need to search your note folder-by-folder. You just type a specific keyword, and Evernote will find the note for you. The fanciest thing about this app is that we do not need to open multiple Word files on so many windows to access several notes. We can jump from one note to another on the same window. So fun! Here are some ways to use Evernote for your personal or professional life: • Research smarter: snap photos of whiteboards and books • Take meeting and class notes, draft agendas and research notes • Plan a trip: keep track of travel plans, plane tickets and passports • Organize and save recipes; search by ingredients later • Create a grocery list or task list and check things off as you go • View web pages saved in Evernote on your desktop • Capture ideas and inspiration on the go • Access files and notes you create on your phone from your desktop • Keep finances in order: save receipts, bills and contracts • Reduce paper clutter by taking snapshots of restaurant menus, business cards and labels • To get the most out of your Evernote experience, download it on all of the computers and phones that you use
Evernote is very easy to use. You can group your notes in as many group you want. Evernote named the list of groups as “Notebooks.” So, you can create Notebooks based on your topic preference. For example, you might want to group notes about guidelines on a Notebook named “Guidelines,” or you might want to group notes during meetings on a “Meeting” group. You can add as many notes you want on each Notebook, and you can even display or sort hundreds of notes based on title, dates created, last updated, source URL, size, tags, subject, and many more. Unlike Office’s Microsoft Word, you do not need to press CTRL+S every time you worry about your laptop’s running out of battery. Evernote will do it for you automatically every particular minute. You would never lose any notes or articles you wrote. If your laptop/PC is connected to internet, Evernote will save your notes on their server. But if you do not have any internet connection, they will be saved only on your hard-drive. Once you have a connection, Evernote will sync them to their server. Even if you do not install the app on your laptop/PC, you can also access the app from your browser and open your notes.
Evernote is available for PC, Mac, iPhone, iPad, iPod Touch and Web. Web Clippers is available for Evernote for Web, Web Clippers for Chrome, Safari, Firefox and Internet Explorer. Click here to learn more about this app.
Another fancy thing about Evernote is that it has bookmark feature named “Web Clipper.” You just need to install the add-on on your browser, and whenever you find an interesting page, you press the clipper and the page will be saved on your Evernote as one of your notes. You can even choose what web contents that you want to save, such as Text Only, the overall Web Pages with the pictures, or the Pages only without pictures. You do not need any internet connection the next time you want to see these web pages, because Evernote has them all saved for you on the app. Evernote on App Store
2014-4 EMAS Internal Newsletter Page 19
Investigation
Answer this question Quiz.
What event do you expect to happen in 2014 make a solid strong team? Write up and send one of your best idea to: info.emasindonesia@jhpiego.org (send us also in Bahasa Indonesia)
Email subject: QUIZ - NEWSLETTER #4 Deadline: February 20, 2014
2014-4 EMAS Internal Newsletter Page 20
Contribution.
Hello! We happily invite you to contribute to the next edition, by sending us your articles/photos/idea/criticism to: info.emasindonesia@jhpiego.org
You can write either in Bahasa Indonesia or English. The idea is that we are trying to create a room where everyone can share anything to anyone internally. Internal means that this newsletter is aimed for EMAS Team members only. External newsletter is still in development. If you have photos to be attached to your articles, please send them in the highest resolution possible. The newsletter will be published monthly (every Wednesday of the first week), so all articles and photos will go through the editing and layout processes on the last week of each month. So, please submit your contribution by the 15th, and it will appear on the next month’s edition.
Sneak Peek It is a short review about an upcoming project/event/product that you want the other team members to be aware of. If you are currently working on a specific thing and have scheduled a launch near in the future, you might want to share it with us. Your IT Assistant This section tries to solve your daily problems on IT and give updates about IT. The topic can be about computer, internet and technology that we are using on daily basis. If you need an information about one particular subject and you think that it will be useful for the other team members, please let us know. Investigation Like an old saying, “Something happens for a reason,” an investigation is made to reveal motifs/interests/trends. We might want to know what people have in mind when a particular subject is presented on the table. If you are interested in what people might think about a particular subject related to EMAS/office/current happening, please share it with us.
Sections: Highlights This section highlights current events related to or supporting our EMAS Program that might be useful for EMAS Team members. The topic is not limited or tied to one or two specific Functional Teams but opened to any team or anyone. If you joined or participated in an interesting event lately or are involved in an upcoming event, please send us your coverage (article and photos). The articles lenghth does not have a minimum or maximum limitation, as long as it excites curiosity. If you are not sure about what to write, contact us, and we will arrange an interview with you if the topic is relevant.
We also invite you to participate in our social media presence by giving Likes on EMAS’ Facebook Page or following EMAS on Twitter. We are currently in an effort to spread more words about EMAS to a wider audience and invite anyone to participate in the conversation. facebook.com/EMASIndonesia @EMASIndonesia
Featured Unlike “Highlights,” this section is not bound to a specific timing. The articles are timeless; can be enjoyed now or later in the future. Like “Highlights,” the topic is not limited or tied to one or two specific Functional Teams but opened to any team or anyone. You can share your idealistic thoughts about a specific issue that might be useful for the other team members. Profile The articles presented on this section are talking about one EMAS Team member per edition, revealing his/her hobby or interesting daily. Here, everyone can share his/her passion, which hopefully can inspire the other team members. If you know that the person sitting next to you right now has an interesting hobby/daily, please let us know, so that we can arrange an interview with him/her. If you yourself are involved in an interesting activities, we might want to interview you as well! 2013-2 EMAS Internal Newsletter Page 21
Saving lives of mothers and newborns www.emasindonesia.org