Page 1


“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines, sail away from the safe harbor. Catch the trade winds in your sails” - Mark Twain Explore, live and enjoy the best of the city.

Issue n° 4 ~ March 2018 • April • May 2018


Welcome If you’ve chosen Florence as your holiday destination, you will already know that however long your stay is going to be, in any case, it will always be too short to reveal the wonders of Florence, a city full of monuments, art, museums, squares, and unforgettable experiences. As locals, we’re the ones who experience the many gifts of the city first, and therefore Elitism aims to be a collection of suggestions, a notebook, a smart guide, to make your stay in the cradle of the Renaissance a piece of your life that you’ll always carry in your heart. The fourth issue of Elitism, with Spring just around the corner, after a winter full of surprises, events and news. The travel experience always brings new revelations and we love sharing them with you. When you return home, after visiting Florence and all its wonders, you’ll be different than when you left. Your mind will be more open, your gaze filled with beauties. You’ll have learned new words in a language that isn’t your own and your heart will be full. This issue will give you a sneak preview of all these wonders. You’ll have a small, rapid guide under your arm, with a series of tips on what to do, what to see, where to eat and a map with notes, so that you can calmly lose yourself in this city that for us, is incomparable. Now all you have to do is enjoy your trip… Happy reading! Elitism Florence: the quarterly magazine focused on discovering and experiencing the city and its magnificence. What to see, where to eat, trendy bars, historical places, architecture, shops, clubs with complete address lists and all the advice you need to enjoy the city the way Florentines do. And more, interviews with locals, details on the surroundings, highlights on what to buy, fun facts, and all of the top events you don’t want to miss out on in town.

ELITISM FLORENCE There’s beauty all around you Issue n° 4 March | April | May 2018 Quarterly ~ Florence ~ Italy EDITOR Francesca Querci VICE - EDITOR Francesca Cellini DESIGN + COVER Sally Studio CONTRIBUTORS Cinzia Azzerboni, Serena Becagli, Marta Matteini, Liliana Antoniucci PHOTO CREDITS Matteo Vistocco TRANSLATIONS NTL traduzioni PRINTING IGV s.r.l. - Piazza Nasoni, 4 San Giovanni Valdarno (AR) PUBLISHER F Society SAS Via del Leone 37, Firenze p.iva 06722440481 Aut.Trib. Firenze N. 6048 del 14 Aprile 2017 WRITE US AT General : Advertising : ONLINE CONTENT You can follow us on: Instagram: @elitismflorence Facebook: @elitismflorence

In partnership with: Windows On Italy Doorways to Italy Apartments Florence Family Apartments Madeinitaly Holiday Home Dot Florence Suite Florence FLOspirit Holiday Itaco Florence Concierge What about a house in Florence? Florence Luxury Rent Incredible Tuscany Apartments Boutique Acacia Firenze

Le informazioni diffuse hanno finalità divulgative, le fonti utilizzate riflettono le esperienze e le opinioni degli Autori. I link citati e le immagini tratte da altri siti sono proprietà dei rispettivi Soggetti. L’Editore, che ha posto ogni cura nel citare correttamente la fonte, si dichiara disponibile a pubblicare eventuali rettifiche per involontarie citazioni improprie. L’Editore e gli Autori di Elitism declinano ogni responsabilità per uso improprio delle informazioni riportate o da errori relativi al loro contenuto.

A story of passion and commitment.

Surrounded by vineyards and olive groves, a landscape of cultivated hills, and lush forests. Four independent residences adjoining the main house, a large swimming pool and a horseriding school. Wine Tasting on appointment Campo Bargello - Localita’ Fontino, 58024 Massa Marittima (GR) Toscana - Italy


Contents March 2018 April ~ May2018

10 11 14 15 16

To Do Five amazing things to do in Florence we selected and guarantee for you To See First things you have to see once you arrive Dress Well What and where to shop in town

Gym & Wellness Get fit Where to Eat Top restaurants and typical taverns to satisfy your hunger


Where to Drink Best wines and drinks around town.. raise your glass with style


Suggested by Advices from Marco Cantini


Alessandra Signori Owner And Manager “Doorways To Italy”


Map Get lost and..enjoy


No you can’t miss it! A quick to-experience list



Italian Taste Recipes and flavors from Florence


Nearby Where to wander around


Run Time Florence for runners


Agenda Events and much more


This is so Contemporary Moneyless


La Dolce Vita The 500 will always be the 500


Style Icon Mr. Gabriele Ferzetti

34 36 40

Our Selection Everything you need to bring home together with your memories 1,2,3 Days Flip through our suggested 1-2-3 days itineraries S. Croce One of the special places in Florence

Via Tornabuoni

You cannot miss the recently renewed Mercato Centrale, a real gastronomic melting pot, for those who want to taste emotions. The Loggia del Porcellino where you can buy genuine leather products and caress the famous luck charm bronze boar muzzle at the side of the market.

Arno River

Enjoy the Diladdarno discovering San Frediano, snooping around workshops, antiques and art galleries. Piazza Santo Spirito is the right place for a typical dinner or a late evening drink. Piazza del Carmine with its mixed between sacred and profane atmosphere is another must-see.

· The Rive Gauche

To do

· Not just Art

Go for some top-level shopping in Via Tornabuoni: Gucci, Emilio Pucci, Tiffany, and many more are there waiting to fuel your vanity. Discover vintage jewels in Piazza Strozzi at Barducci Jewelry. Design and crafts lovers are welcome in Via della Spada where a tour is a must.

· Tuscan Food

Taste tradition: a Lampredotto sandwich in Piazza de’Nerli, Bistecca alla Fiorentina at Cambi restaurant, extraordinary Pappa al Pomodoro at Santo Bevitore. Want some ice cream? Sorbetteria in Piazza Tasso and the world-famous Vivoli near Piazza Santa Croce are waiting for you.

Il ratto delle Sabine

Loggia del Porcellino

· Markets Tour

Second Italian museum for number of visitors, the Accademia displays the largest amount of Michelangelo’s sculptures in the world. A must-see, where you can find the original Michelangelo’s David and probably experience the Stendhal Syndrome. Remember to book in advance!

· Galleria dell’Accademia

IL Dumo


Piazzale Michelangelo

Ponte Vecchio

Palazzo Vecchio, the seat of the city’s civil and administrative authority. Sight is surrounded by ancient marble, bronze and stone statues, like Donatello’s Marzocco, the lion leaning on the coat of arms, and the Nettuno fountain. Here, the most famous gallery: the Uffizi.

Links the main part of the historical city centre with the “Diladdarno”, with artisan goldsmiths that once were butcher shops lining the path to the scenic terraces. The Vasari Corridor, that crosses the Arno at Ponte Vecchio, was built in 1565.

· Ponte Vecchio

To see

Palazzo Pitti

· Piazza della Signoria

Santa Maria del Fiore Cathedral, Campanile di Giotto and Battistero; with its white Carrara marble front, hallowed in the year 1436, the Duomo dominates the whole square and Giotto’s Campanile. The Cathedral’s dome, finished with red bricks, outstands everything around.

· Piazza Duomo

Piazza della Signoria

A 5 minute walk to embrace absolute beauty: the city sight from Piazzale Michelangelo. You can walk the ancient stairways “Rampe del Poggi” starting from San Niccolò to climb up toward Piazzale. Once there just a few more steps to fall in love with the Church of San Miniato.

· Piazzale Michelangelo and San Miniato

Residence of the Grand Duchy of Tuscany, home to the Medici, the Lorena and the Savoia families. The palace hosts an articulated compound of different galleries and museums: Palatina Gallery, Appartamenti Monumentali, Modern Art Gallery, Boboli Garden.

· Palazzo Pitti and Boboli Garden

Campanile di Giotto


Follow your heart, not rules





Dixie is the most renown and appreciated fast fashion brand based in Florence. It is famous all over the world for its refined and retro-inspired garments designed for original out-the-schemes women with a well cared taste in the details. In Florence, you can find its colorful boutiques in the most strategic areas just as San Lorenzo, Via del Corso e Panzani.

There are those like WP Lavori that continue to offer something unique to their customer: a compass to guide in the search for authenticity, relevance, and quality. Thanks to the continual research the company has undertaken, they remain as vital and vibrant in 2018, as in 1982; the year of its birth.

Prada, founded in 1913 in Milan, offers men’s and women’s clothing, leather goods, footwear, eyewear and fragrances. Everybody knows everything about this brand and yes, Florence, is a beautiful and romantic Italian city with incredible art and architecture masterpieces by renowned artists. But you can’t go back home without having some shopping here.

// Via del Corso 52r // Via Panzani 18r // Borgo San Lorenzo 5r

// Via della Vigna Nuova 75r

// Via Roma 27r

Dress Well



Alessandro Dari

Proudly made in Florence. The brand has always been a synonym of exclusive taste; For Pineider every product is unique and personal thanks to the endless possibilities of customization: all papers, writing instruments and leather accessories can be chosen and tailormade with exclusive details, styles and materials.

The original GUYA shop was founded by Anna and Luigi in Florence in 1970. In the beginning the store was focused on new, small designers from the local fashion district in Florence. Today there are two stores and are ‘uber-chic’ international brand laden boutiques, set in an amazingly super Italian fun-loud-messyfamily-style atmosphere.

// Piazza De’ Rucellai, 4/7r

// Via Por Santa Maria 76r

Alessandro Dari works at his jewelry Museum-Shop in the old Palace “NasiQuaratesi”, where you can admire its collection of precious metalwork and appreciate the uniqueness of sculptural jewelry containing gold processing and testing of the highest level. The work is based on a constant search of his spiritual experience that nourishes and stimulates the creation of his works.

// Via di S. Niccolò 115r


Assi Giglio Rosso

Fitness Stadio Artemio Franchi


For those wanting help defining their health goals, this is the place. Located 2 minute walk from Piazzale Michelangelo, here you’ll find team-oriented sessions, competitive, fun, and supportive, guaranteeing optimal fitness results. Whether you’re an elite athlete, or just want to train like one, they will help you improve your mental and physical health.

Located in the heart of the sport centre of the city, here a qualified and attentive staff is able to meet all your needs, from personalized workouts with the support of a large machine park (about 300 square meters of tool room), to Aerobics, Free Body, Indoor Cycling, Step , Bosu, up to the much requested Pilates and Stretching Yoga.

Gym, Beauty & Spa: with its three fitness and wellness centres in the city, Klab has been offering something unique on the Florentine fitness scene for more than 15 years. This is not your average gym; it’s an all-around experience where fitness and wellness go hand in hand with an active social life that focuses on your health at every level.

//Viale Michelangiolo, 64

// Viale Nervi, 6

//Via S. Egidio 12

Gym & Wellness

Time Out


Virgin Active

Their constant goal has always been to improve the experience for their customers. They offer a large selection of both gym equipment and challenging classes to choose from, they never let your workouts get boring. Just a fiveminute walk from the city centre, this is a great place to work out, but also unwind from a busy day too.

Tropos is the Club Fitness Gym and Swimming Pool that has been the excellence in the wellness sector in Florence for forty years. Here, the customer is at the center of the attention and the achievement of its objectives and its satisfaction are their main mission. They will take your fitness to the next level.

When you join Virgin Active, you’ll find revolutionary equipment and take only the most cutting-edge classes, like reconditioning and strength training. From the most modern equipment to the latest and greatest classes, everything at Virgin Active is fresh out of the lab, so you can refresh your routine as often as you like.

// Via Orcagna 20

//Via Generale C. A. dalla Chiesa 11

// Via del Ponte Sospeso, 6


Where to Eat Enjoying food is one of the best pleasures of life. The staff of Elitism presents you the top 5 restaurants of the month, selected after a fine and accurate test. $$ Trattoria Moderna Tradition and modernity come together in a modern, minimal venue with fine dark gray and deep blue details. A sophisticated and concise menu, created with passion by the chef Serni. Diners absolutely must try the Panzanella with marinated anchovies and pecorino and black caciucco Ravioli with cuttlefish.

$$ Brac Located a short walk from Piazza Santa Croce, the BRAC organic restaurant and bookstore is a favorite spot for all Florentines, and out-of-towners as well. The cozy environment with its pleasant outdoor courtyard is especially nice in the summer months. 100% natural, organic products, vegan and vegetarian dishes. An oasis of peace in the center.

// Lungarno del Tempio 52

Vignamaggio $$ The Monna Lisa restaurant offers traditional Tuscan cuisine reinterpreted in a modern way, favoring seasonal produce harvested directly from the Pomario, the organic vegetable garden next to the Italian gardens. The meats are selected from breeders that respect the environment and animals, and local certified suppliers. The short supply chain and respect for seasonality are the guiding principles for all the dishes and the select basic ingredients. //Via Petriolo 5, Greve in Chianti

// Via dei Vagellai, 18/r Dei Frescobaldi $$$ The Frescobaldi Restaurant shares the same philosophy and principles that the Frescobaldi Marquises have upheld for 700 years. The respect for tradition and openness to experimentation is reflected in the menu based on the Tuscan-inspired foods evolved over centuries of good eating. Served alongside the fine wines that have made the Frescobaldi’s famous around the world, they have created a place where food and wine provide the perfect backdrop to inspiring memories. // Piazza della Signoria, 31

$ Da Burde Classic Florentine cuisine since 1927. Managed by the fourth generation of “innkeepers”, its name comes from “Burdèl”, the name once given to pig traders, who were all originally from Romagna. One of these, very Florentine, a certain Barducci, in 1901 opened the fiaschetteria (wine shop) called Da Burde. Now recognized as an historic Florentine restaurant, it’s a must for tasting traditional Tuscan cuisine. // Via Pistoiese, 154

e c n e o i t r i r e i Exp real Sp the lorence of F




Italian Tapas Via Sant’Agostino 11Red (Santo Spirito) Florence Open: Tuesday to Sunday 3 pm - 12 am (thursday, friday and saturday until 1) Saturday and sunday also for lunch Follow us on FB: Italian Tapas / Instagram: italiantapas

Info & Reservation: +39 055 098 2738


Where to Drink Places to taste fine wines and artistic cocktails. Our top 6 selection, with some alcoholic degree. Caffe Paszkowski The Caffè Concerto Paszkowski, which features an elegant historical dining room and a large outdoor terrace with sofa chairs and a panoramic view of Piazza della Repubblica, is certainly the ideal place to enjoy cocktails and drinks. Courtesy, professionalism, and great dedication are just a few of the qualities of professional bar servers and bartenders who will be pleased to help you choose from a wide and extensive selection of cocktails. They also offer a delicious and delightful array of appetizers to accompany your drinks. // Piazza della Repubblica 35 r

La Terrazza Lounge The ultimate location in Florence to meet for a cocktail or a yoga class surrounded by the most impeccable views of the Arno, Brunelleschi’s Dome, San Miniato, Palazzo Vecchio and Forte Belvedere. See and be seen at the magnificent “La Terrazza” Bar in Florence, a cocktail bar at the top floor of the medieval Consorti tower of the fashionable Hotel Continentale.

Kawaii Kawaii is the italian reinterpretation of an izakaya, the typical japanese sake bar where one can consume food and drinks with friends or alone, at lunchtime or after work. Kawaii is a bar where it is possible to consume sake by the glass or by the bottle, with particular attention devoted to describing the characteristics of the beverages. The bar has about thirty types of sake which can be tasted in combination with a dish or alone. // Borgo San Frediano 8r

// Hotel Continentale Vicolo dell’Oro, 6

Rasputin Back to the 1930s: period furnishings and bar staff mixing Prohibition-era cocktails. A secret Speakeasy, where you’ll find a great attention to details to create a step back in time with 1930’s music, light retro furniture and lots of candle. The drinks here are excellent, made with passion and..a bit of mistery. // Piazza Santo Spirito

Se-Sto on Arno The glass-plated sixth-floor SE·STO on Arno, like a trasparent jewellery box, affords breath-taking views as far as the horizon on Florence, its roofs, churches, bell towers, Ponte Vecchio and the picturesque Tuscan hills as a precious frame. The outside of the restaurant is equipped with two large terraces one dedicated to the restaurant and one to the bar. This cocktail bar provides a unique 360-degree over Florence, embracing the whole city, a cradle of the Renaissance. // Piazza Ognissanti 3

Fuk Florence unpopular kafe : A place where the combination of magic, enthralling refreshments, and glowing hospitality, all driven by the profoundest desire to enchant and delight, can trigger a genuinely florentine experience. A place where you can drink incredible cocktails and, if you are creative enough, make your own. // Via Giuseppe Verdi

You can only love a city like Florence, rich in history and traditions but always ready to amaze you with views you’ve never seen before, new places for tasting great food and wine, and experiencing astounding encounters that sometimes change your life. I love lunching at the “4 Leoni” Restaurant with the Artigiani menu, and dining at “La Giostra”. These are my favorite places. My favorite store? Maurizio Salici Antiques&Lifestyle. I always find some beautiful antique piece that I can’t resist buying. I like to browse in Luisa via Roma. I follow the trends and take care of my look down to the last detail. My favorite neighborhood? Definitely Santo Spirito. And if I had to tell you where I like to walk or run, I would definitely say the Lungarni, where the mornings are magical.

Suggested by Mr. Marco Cantini



Alessandra Signori

Alessandra Signori

Owner And Manager “Doorways To Italy” After a celebrated career in fashion and politics, Alessandra Signori turned her attention to the changing landscape of holiday accommodation rentals in Italy, helping people find homes away from home as alternate choices to hotels. A chance meeting with an Australian property investor, Leticia Francini, who had just bought her first apartment in Florence, led to an instant friendship which swiftly developed into a business partnership. Their joint passions of Italy, property and people inspired them to open “Doorways to Italy” to give every person the opportunity to discover the love and beauty for themselves, whether permanently or just passing through. Whether you are looking for a holiday escape or to find out how you too can buy your dream Italian home or investment, it is here where we can help find what you’re looking for. Supported by a team of Italian property and legal professionals we can connect you to the right people to realise your dreams. Doorways to Italy offer a comprehensive service in your

search to buy an Italian property. Our network includes a vast array of properties and agent contacts throughout Italy and our enthusiastic team of experienced local professionals can advise you in every aspect of the buying and investment process to ensure your peace of mind. To validly conclude a contract of purchase in Italy, all parties must either speak italian, have a translator or a “Power of Attorney” who acts on your behalf who can understand Italian. These services can be provided as well as the most appropriate taxation and investment vehicle suitable for you. If you are looking to buy or renovate your property in Italy, let us help you realise your dream home. Our services extend beyond the initial search and purchase to include renovations, restorations, interior design and fit out and our extensive contact base of contractors and experience in sourcing furnishings of any style can turn a daunting task into a pleasure.

Piazza San Marco


Giardino dei Semplici

Galleria Dell’ Accademia

S.M. Novella Central Train Station

Mercato Centrale

Piazza dell’Unità

Piazza della S.S. Annunziata

San Lorenzo

Piazza S. Maria Novella Cathedral of Santa Maria Del Fiore

Palazzo Strozzi

Piazza Goldoni Ponte Alla Carraia

Piazza della Repubblica

Piazza San Firenze

Piazza S. Trinita Ponte S. Trinita

Mercato Nuovo

Piazza della Signoria

Piazza Santa Croce

Galleria Degli Uffizi Piazza Ponte Mentana Vecchio

Piazza Santo Spirito

Arn o

Piazza Dei Pitti Palazzo Pitti

Piazza De’ Mozzi

Ponte Alle Grazie



Giardino Giardinodella della Gherardesca Gherardesca



Piazza Piazza Dei Ciompi Dei Ciompi

Piazza Piazza S. Ambrogio Ambrogio


AArrnno Torre Torre G. G.Poggi Poggi

Get lost in Florence · Santa Croce Impossible not to stop to admire this gorgeous Church, that gives its name to the neighborhood. Walking the narrow streets and the small squares in the area you will find old workshops and small but precious museums like the Museo Horne and the Museo di Storia della Scienza. The first one displays a significant collection of paintings and sculptures collected by the art critic Horne itself, who lived there. The second is kind of a shrine to Galileo Galilei and hosts his telescopes and the lenses he used to discover the largest moons of Jupiter. Among the many peculiarities of this area, Michelangelo Buonarroti lived for a short period of his life right in Via Ghibellina. Time for the best ice cream in the world now, Vivoli! · Santo Spirito and San Frediano Workshops, goldsmiths, restorers and antiques shops make this two adjacent districts the area of the city in which still lives the old Florentine craftsmanship tradition. A visit to Church of Piazza Santo Spirito, Piazza del Cestello and to the Church of San Frediano in Cestello is in order. Walking through typical cobblestone small alleys named like the old jobs once exerted in the streets themselves (via dei Tessitori, via dei Cardatori, etc…) you can reach Piazza del Carmine. Don’t let the unfinished front side mislead you! Inside the Church one of the greatest Renaissance masterpieces, the Cappella Brancacci, especially known for the astonishing fresco “Expulsion from the garden of Eden” painted by Masaccio. · Duomo and San Lorenzo San Lorenzo was one of the districts where the Medici family lived and where you can discover unbelievable beauties, strolling around the lanes maze. After the Duomo named Santa Maria del Fiore, the main city Cathedral, you can find the Cappelle Medicee, with their gorgeous marble and stone walls cladding and the first Medici palace, Palazzo Medici-Riccardi, at number one in via Larga (now via Cavour). If you are hungry, the best for a quick meal is the Mercato Centrale, that offers a wide food and drinks choice in a fine steel, glass and cast-iron Art Nouveau building.

Piazzale Michelangelo Michelangelo Piazzale

· Sant’Ambrogio Lively, dynamic and always hot! The Sant’Ambrogio area usually surprises first time visitors. The main square, with the Sant’ambrogio Church, is one of the oldest in town and it is one of the locals favorite night-life places because of the plenty of clubs, bars, bistros and restaurants all around. A must-see is the Sant’Ambrogio covered Market where you can taste some of the traditional Tuscan products like “la Pattona”. This district is also home to the Synagogue and the Jewish Museum.

· San Niccolò It is not a district, not even a block, it is Via San Niccolò! In the Diladdarno is one of the oldest streets, and takes its name from San Nicola di Mira to whom the Church of San Niccolò Oltrarno is dedicated. The area is rich of notable historical buildings like the Palazzo del Rosso from the 17th century, the Palazzo Demidoff-Amici and the Palazzo GianniLucchesi-Vegni that shows on its facade a plaque to the memory of the Russian director Andrej Tarkovskij and his Florentine days. At number 99 Palazzo Stiozzi-Ridolfi, attributed to Baccio D’Agnolo, and at 107 the decorated front side of Palazzo Nasi-Quartesi with paintings from the 15th century.

· San Miniato al Monte and Piazzale Michelangelo The San Miniato al Monte Abbey is one of the most beautiful Romanesque Churches of Florence and is sacred to San Miniato, one of the first Florentine martyrs. Once you exit the Church, there you see it! The magnificence and the heart of Florence... Forte Belvedere, Santa Croce, the Arno, the Bridges...with the Duomo, Palazzo Vecchio, Bargello and the Badia Fiorentina bell tower standing out among the breathtaking panorama and, north-side, the smooth hills of Fiesole and Settignano. Piazzale Michelangelo can be reached from Viale Michelangelo, a lovely tree-lined avenue that climbs the hillside, or from the old stoop of the Rampe di San Niccolò. Follow us Instagram: @elitismflorence Facebook: @elitismflorence


On the right: Chiesa di Ognissanti, Firenze

No, you can’t miss it! 1. Le Murate – An artistic and creative space. Not only that. In spring and summer, it’s one of the liveliest spots for Florentines to chat, listen to music and eat. 2. Marino Marini Museum – You mustn’t miss a visit to this museum entirely dedicated to the sculptor, and after the visit, a piece of schiacciata at Forno Top, a stone’s throw from the Museum. 3. Church of Ognissanti- To admire the gem of Ghirlandaio’s Last Supper, in person. 4. Sant’Ambrogio neighborhood - To relive the novels of Vasco Pratolini and visit Florence’s Synagogue 5. La Strozzina - The latest contemporary art exhibit? Here, right in the center. And after the exhibition, shopping on Via Tornabuoni, the high fashion street. 6. Fiesole Go up to cool off a little and visit the ancient acropolis, with the Basilica of Sant’Alessandro. 7. Visit Palazzo Capponi Where Hannibal was filmed, with Anthony Hopkins.



“There is no sincere love than the love of food” (George Bernard Shaw)

Italian Taste Pennette ai pomodori verdi ed erba cipollina Pennette with Green Tomatoes and Herbs by Elena Mattei “Cucina con Vista”

Ingredients for 4 people 1 kilo (35,07 oz) of green tomoatoes 4 gloves of garlic, ½ onion, a bunch of chives A pinch of powdered hot red pepper Extra Virgin Olive Oil 1 beef bouillon cube Fresh Parmesan Cheese 320 grams (11,29 oz) of Pennette pasta

Sauté the garlic in Extra Virgin Olive Oil over high heat, add the tomatoes, a bouillon cube. Cook for a few minutes then add the onion, chopped very fine. Continue cooking another 10 minutes. Put all the ingredients (including a pinch of powdered hot red pepper) through a food mill, add the chives, chopped very fine. Pour the sauce over pennette  cooked “al dente” and drained.  Serve with lots of freshly grated parmesan cheese.


Where to eat the best Pennette with green tomatoes and herbs

Trattoria Sergio Gozzi Piazza di San Lorenzo 8R Osteria Antica Mescita San Niccolò Via di S.Niccolò 60R Trattoria La Casalinga Via dei Michelozzi 9R Trattoria Pandemonio di Casa Brogi Via del Leone 50R Trattoria Sabatino Via Pisana 2R


We RunTuscany Where >> Lucca

Where >> Pisa

City walls: 4 kilometres: the fortified ring of walls around Lucca is the perfect location for some great jogging. It is a circle trip, so you can enter one of the city gates and finish wherever you started. Enjoy the fantastic views of the city. Suggested soundtrack >> Vince Staples “Norf Norf”

Le Piagge: 2.5 kilometres: the Viale delle Piagge is an avenue in Pisa, located in the eastern suburbs of the city, along the right bank of the Arno River, near the ancient Porta a Piagge. Viale delle Piagge is about two and a half kilometres long and is about five feet above the Arno, a great bastion built to prevent flooding due to frequent overflowing of the Arno. Suggested soundtrack >>Izzy Bizu “White Tiger”

Where >> Siena

Where >> Livorno

City centre: 5 kilometres: Let’s start from Piazza dell’Abbadia, reaches the Medici Fortress passing by Via della Stufasecca along the Lizza; turns left towards Via Fiorentina and continues along the whole Viale Cavour, coming from Porta Camollia, along Via Camollia, via Montanini’re the winner. Suggested soundtrack >>Danny Ocean “Me Rehuso”

Seafront: 2.5 kilometres: the waterfront of Livorno seems to be made for running: from Piazza Mascagni to Ardenza there is a whole strip of asphalt for walkers, cyclists or people who use Segways. Suggested soundtrack >>Eli Wasa “Supernova”


BOLGHERI RUN 3# APRIL 22 2018 GET READY TO BE AMAZED w w w. b o l g h e r i r u n . c o m


Our Selection 08 / DOLFI HI FI




07 / FRASI



01 / TYT Pocket square | Geometric | Silk Tie your Tie Florence - Piazza Dei Rucellai 8r

05 / Ottodame sandalo Crossover in tessuto Gobelin a fiori Ottodame - Via Della Spada 19R

02 / Adidas Originals - Gazelle Super Montgomery - Via Pellicceria 22r

06 / Pineider cartella 2 manici Pineider - Piazza Dei Rucellai 6r

03 / Saint Laurent borsa “Toy Loulou Monogram” LUISA VIA ROMA - Via Roma 19/21r

07 / Suspenders Frasi By Simone Righi Frasi - Via dei Federighi 7

04 / Kartell Bourgie by Ferruccio Laviani Kartell - Borgo Ognissanti 52r

08 / Sennheiser HE1 Headphones Dolfi Hi Fi - V.le F.lli Rosselli, 23

Style Icon “Quality will remain for a long time, after the price has been forgotten.” This is the Pay-off used in a Gucci advertising campaign, one that made history. It was Guccio Gucci who created this “empire”, in 1921, founding the Gucci Company in Florence. Initially, it specialized in exclusive leather goods, created and made by the best Tuscan craftsmen. Success arrived quickly and within a few years, the products with the clamp and bracket icons became the symbol of fine detail and exquisite workmanship, appreciated by an ever-growing clientele. Over time, Gucci’s gloves, belts, suitcases and trunks became Italian souvenirs, exclusive and ideal for international high society ladies. Gucci went on to become synonymous with creativity and resourcefulness. In those years, the exceptional “bamboo” handbag was created. It became the iconic bag, beloved by divas and noblewomen. When boutiques opened in Milan and New York, the Gucci brand began to establish itself globally and this great success did not wane with the passing of the founder in 1953. Today the Gucci brand is still one of the world‘s leading brands in the luxury fashion sector and boasts an undisputed reputation for Italian creativity, innovation and craftsmanship. by Marta Matteini


One day in Florence “If you only have one day to visit our beautiful city we suggest not to waste time in long lines at the museums gates. The city itself is an open-air museum”

An unforgettable breakfast

Piazza Signoria and Caffè Rivoire The day we visit Florence, let’s start in Piazza Signoria, with breakfast at the historic Caffé Rivoire. A reference point for all Florentines and tourists, it’s famous for its delicious sweets and handmade chocolates, to enjoy at outdoor tables with a great view of Palazzo Vecchio, the Loggia dei Lanzi, the Perseus by Benvenuto Cellini and the Rape of the Sabine Women by Giambologna. A stroll through Palazzo Vecchio and then to the Uffizi Gallery: if you haven’t booked, we advise you not to waste hours in the line-up. The last stop before enjoying a delicious Florentine lunch, is a walk up to Piazza Duomo, the Cathedral of Santa Maria del Fiore, Brunelleschi’s Dome, the Baptistery of San Giovanni, Giotto’s Bell Tower and the Crypt of Santa Reparata. This is why Florence is considered one of the most beautiful cities in the world.

Lunch break and the Oltrarno district

A taste of Florence For something not too heavy but also very local, we suggest trying one of the excellent lampredotto (cow’s stomach) sandwiches: there are many kiosks in the city, and one of the most famous is on Via dè Macci. If instead you want to sit in one of the typical restaurants in the center, we recommend lunch at “Il Borro”, a Tuscan bistro located right on the Lungarni where tradition and originality are its cornerstones. From here, crossing the Ponte Santa Trinita, you are in the Oltrarno Santo Spirito district. If it’s a sunny day, you can sit on the steps of the Basilica of Santo Spirito. It was built on the remains of the 13th-century Augustinian convent destroyed by fire in 1371.

Piazza Pitti and Ponte Vecchio

An open air museum Continue your walk towards Piazza de’ Pitti, the large square dominated by the massive imposing Palazzo Pitti. The building was begun for Luca Pitti in 1457, apparently on a design by Filippo Brunelleschi. In 1558, the palace was bought by Eleonora da Toledo and has since been the most prestigious residence of the Medici family. There is an entrance to the Boboli Gardens at the beginning of the left wing and the gardens definitely deserve an hour of your time. We left the cherry on the cake for late afternoon: Il Ponte Vecchio (Old Bridge), a symbol of the city of Florence and one of the most famous bridges in the world. The goldsmiths’ shops on the bridge are interrupted at the center by two panoramic terraces: the Vasari corridor runs above the eastern one, while a monument with a bust of Benvenuto Cellini stands on the other.


Who knows Benozzo Gozzoli?

Time is ticking.. From Via Martelli to Via Cavour, you arrive at Palazzo Medici Riccardi. On the other side of a section of pavement with large slabs, you can reach the porter’s office to ask that the gate to the internal courtyard be opened. The elevator takes you to the second floor, where you may visit rooms in the palazzo, the Museo dei Marmi and have access to restrooms. The rooms and the chapel of Benozzo Gozzoli are all accessible (Cappella dei Magi is not accessible).

Two days in Florence Really tasty Florentine food

Time for a special espresso Head to the San Lorenzo area for lunch, which could be lampredotto at the traditional vendor inside the covered market or a bistecca fiorentina at a local trattoria. Or, if you want to keep light in order to get right back out there to see more, pick up a panino (sandwich) at any bar. Knock back an espresso coffee because there’s plenty more to see. You don’t want to be sleepy!

Florence rooftop

An unforgettable experience When you start to tire of the crowded streets, leave the center behind and head for the hills! A demanding climb leads up to Piazzale Michelangelo and San Miniato al Monte – it’s worth the effort to experience some of the most soul-soothing and inspiring views in the world with your own eyes.


The largest greenhouse

The Roster Tepidarium Not far from the center is the largest greenhouse in Italy: The Roster Tepidarium. Exotic plants were housed in this huge building in iron, cast iron and glass, 38 meters long, with a roof that resembles the hull of an overturned ship. It is also used as a venue for exhibitions and shows. In spring, it’s a great place to stop for a nice snack, stretched out in the gardens.

The Officina del Profumo

Firenze, anno domini 1200 In the heart of Florence, inside the convent of Santa Maria Novella, since 1381 the Officia del Profumo has been one of Europe’s oldest pharmacies, producing quality perfumes, essences, and ointments. In the ancient spice shop, the wardrobes, furnishings, and long sales counter are original, dating to the 18th-century, and were intended to store the pharmacy’s goods. The room is richly embellished with stucco decoration on the vaulted ceiling where fantastic animals, sphinxes, dragons, golden eagles, masks, and festoons of fruit and roses harmoniously intertwine.

Three days in Florence La Specola

The oldest public museum in Europe “La Specola” was opened to the public in 1775 and is one of the oldest science museums in Europe. It contains over 3 and a half million animals, of which 5,000 are exhibited to the public, the world’s largest collection of eighteenth-century anatomical wax models, the unique collection of the Sicilian ceroplast, Gaetano Giulio Zumbo (1656-1701) and numerous osteological artifacts. Amazing and majestic, the Tribune of Galileo, on the 1st floor, is a rare example of neoclassical architecture. It was built and inaugurated in 1841 to celebrate Galileo, experimental science and give a worthy home to the famous objects that belonged to the scientist and his followers.

:&450&-&$53*$$"34 :&4504645"*/"#*-*5: :&4505)&1-"/&5



On the right: Basilica di Santa Croce

Santa Croce, Florence Santa Croce: history, art, celebrated restaurants and unstoppable nightlife

This neighbourhood is located in the south-east of the Florentine historic center. Here, you can admire the church of Santa Croce, with the tombs of Michelangelo, Machiavelli and Galileo Galilei. Piazza Santa Croce is also home to one of the most important events in Florence: historic soccer. Every year in the month of June, the players, represented by the colors red, white, green and blue, compete in a “soccer match to the death”. Around the Piazza, fascinating buildings provide the backdrop for an unforgettable spectacle. A stone’s throw from the Piazza are the house of Dante Alighieri and the church of Santa Margherita dè Cerchi, where the poet met his Beatrice for the first time. Other monuments and places of interest in the neighbourhood include: Palazzo CocchiSerristori, a building of great charm with an elegant facade, the Horne Museum, a small museum housed in Palazzo Corsi, and the Museo dell’Opera di Santa Croce, which is located next to the Basilica, where you can admire the large Crucifix by Cimabue.


NEARBY Plan a day or weekend trip to one of these charming destinations, all of which are just a stone’s throw from Florence.



mpruneta Usually called “L’Impruneta”, it is known all over the world for its fantastic terracotta products. By booking in advance it is possible to visit artisan kilns to discover the ancient secrets of this manufacture and buy genuine handmade jars. Two important fairs occur every year; Festa dell’Uva on the last September’s Sunday, and Fiera di Santa Lucia about the second/third week of October. The Santuario Mariano is very interesting just like Piazza Buondelmonti, surrounded by a quite notable open gallery from the 16th century.


One of the crown jewels of Tuscany is Lucca. Its historic monumental town center is almost entirely intact and what we suggest to do first once you arrive is a walk through the small alleys or on the 16th century stonewalls that surround the historical city, starting from Porta Santa Maria dated back to 1592. Piazza dell’Anfiteatro, built on the ruins of an ancient Roman theater, the shopping promenade via Fillungo, Piazza Napoleone, Piazza San Michele and San Martino. Many villas in the area like Villa Guinigi and Villa Bottini. Such beauties will surely turn a visit to Lucca into something that you will never forget.


The silver thread is a color, the “Terra di Siena” (sienna), in an unforgettable balanced and smooth landscape. Let’s start your visit from Piazza del Campo, with its particular seashell shape, that is the focal point of town’s life since the 14th century. From this square you can admire the Palazzo Pubblico and the Mangia Tower. A must-see is the Museo Civico di Siena, where you find the “Allegoria ed Effetti del Buono e del Cattivo Governo” painting by Lorenzetti. Continue towards the Dome, the Battistero and the Opera del Duomo Museum to get as much as you can of the art and culture of this lovely city. Do not forget to taste typical sweets with wine...”ricciarelli e vin santo”.


Mar.2018 Apr.May. 2018

For information and to buy tickets: Box Office - MARZO Fino al 01/05/18 AUDITORIUM STANTO STEFANO AL PONTE - FIRENZE MONET EXPERIENCE e GLI IMPRESSIONISTI Dal 1 al 4 marzo - Teatro di RifrediFirenze NOTE DA OSCAR Rimbamband Dal 1 al 3 marzo - Teatro Puccini - Firenze SENTO LA TERRA GIRARE - Teresa Mannino Dal 2 al 4 marzo - Teatro Verdi - Firenze SOGNO DI UNA NOTTE DI MEZZA ESTATE Dal 2 al 4 marzo - Teatro del Giglio - Lucca IL SINDACO DEL RIONE SANITÀ Dal 2 al 4 marzo - Teatro Dante Carlo Monni - Campi Bisenzio (FI) LA SPOSA CADAVERE Dal 2 al 4 marzo - Teatro Cestello Firenze THAT’S AMORE 3 e 4 marzo - Teatro Le Laudi Firenze CANCUN

4/3 - Teatro Puccini - Firenze IL PRODE ORLANDINO 5/3 - Saloncino della Pergola Firenze SOLLIMA violoncello - ANDALORO pianoforte 5/3 - Mandela Forum Firenze GIANNI MORANDI 5/3 - Teatro Verdi - Firenze ROBERTO CACCIAPAGLIA Dal 6 al 11 marzo - Teatro della Pergola Firenze VETRI ROTTI 8/3 - Teatro Puccini - Firenze I MONOLOGHI DELLA VAGINA 9/3 - OBIHALL TEATRO DI FIRENZE Firenze Big One - The European Pink Floyd Show 10, 11, 13, 14, 16, 17, 19, 20 e 22 marzo - Mandela Forum Firenze LORENZO LIVE 2018 Jovanotti 10/3 - Teatro Goldoni Livorno PAOLO MIGONE Gli uomini da Marte, le donne da Venere 11/3 - Teatro Verdi - Firenze NIGHT GARDEN Evolution Dance Theater 11/3 - Nuovo Teatro Verdi - Montecatini Terme (PT) Maggie e Bianca Fashion Friends Live 12/3 - Nuovo Teatro Verdi - Montecatini Terme (PT) Jersey Boys il musical 13, 14, 16, 17, 18, 20 e 21 marzo - Teatro della Pergola Firenze IL PIACERE DELL’ONESTÀ Dal 15 al 18 marzo - Teatro Verdi - Firenze LA STRANA COPPIA Dal 15 al 16 marzo - Teatro Puccini - Firenze PERFETTA - Geppi Cucciari Dal 16 al 18 – dal 23 al 25 – dal 29 al 31 marzo - Teatro Cestello Firenze FIRENZE 1865 - 1915 16/3 - Teatro Petrarca Arezzo DE RERUM NATURA 17/3 - VIPER THEATRE Firenze THOMAS


17/3 - Teatro Puccini - Firenze DENTE e GUIDO CATALANO 17/3 - Teatro del Giglio - Lucca PIA DE’ TOLOMEI 17/3 - Teatro della Pergola Firenze SEONG-JIN CHO pianoforte 18/3 - Teatro Cantiere Florida Firenze LA BELLA E LA BESTIA 21/3 - OBIHALL TEATRO DI FIRENZE Firenze LORENZO BAGLIONI Bella Prof Dal 22 al 24 marzo - Teatro di Rifredi Firenze LA SCORTECATA 23/3 - Teatro Dante Carlo Monni Campi Bisenzio (FI) The Best of Katia Beni e Anna Meacci

12 e 13 aprile - Teatro Dante Carlo Monni Campi Bisenzio (FI) GIORNI FELICI Dal 12 al 15 aprile - Teatro di Rifredi Firenze CHI E’ DI SCENA

28 e 29/4 - Nuovo Teatro Verdi Montecatini Terme (PT) STOMP

13/4 - Teatro Puccini - Firenze CANTO LIBERO - Omaggio a Battisti & Mogol

28 e 29 aprile - Teatro Cestello Firenze ANALISI ILLOGICA

13/4 - Teatro Cantiere Florida Firenze PANORAMA

29/4 - Teatro Petrarca Arezzo CAJKOVSKIJ, UN’EREDITÀ IN MUSICA


MAGGIO 4 e 5 maggio - Teatro di Rifredi Firenze LA MERDA

16/4 - Teatro Verdi - Firenze ORNELLA VANONI Dal 17 al 22 aprile - Teatro della Pergola Firenze INTRIGO E AMORE

24/3 - Teatro Verdi – Firenze MASSIMO RANIERI

19/4 - Teatro Puccini - Firenze CAVEMAN

24/3 - Nuovo Teatro Verdi - Montecatini Terme (PT) PFM -Emotional Tattoos

19/4 - Auditorium Flog Firenze LE VIBRAZIONI

24 e 25 marzo - Teatro Petrarca Arezzo IL PIACERE DELL’ONESTÀ

Dal 19 al 22 aprile - Teatro delle Arti Lastra a Signa (FI) FALSTAFF

25/3 - VIPER THEATRE Firenze JOAN AS POLICE WOMAN 26/3 - Teatro Niccolini Firenze QUARTETTO BELCEA 29/3 - Teatro Puccini - Firenze LA PARANZA DEI BAMBINI APRILE Dal 3 al 8 aprile - Teatro della Pergola Firenze OTELLO Dal 5 al 8 aprile - Teatro Verdi - Firenze ENRICO BRIGNANO in ENRICOMINCIO DA ME 6/4 - Teatro delle Arti Lastra a Signa (FI) DECAMERON Dal 6 al 8 aprile - Teatro Puccini - Firenze LA SCUOLA - Silvio Orlando Dal 11 al 15 aprile - Teatro Cestello Firenze CYRANO

28/4 - Teatro Goldoni Livorno MICHELANGELO di e con Vittorio Sgarbi

5/5 - Nelson Mandela Forum Firenze ELIO E LE STORIE TESE 10/5 - OBIHALL TEATRO DI FIRENZE Firenze PIO E AMEDEO Dal 11 al 13 maggio - Teatro Verdi – Firenze ROMEO & GIULIETTA AMA E CAMBIA IL MONDO 12 e 19 maggio - Teatro Cestello Firenze PINOCCHIO 15/5 - VIPER THEATRE Firenze FEDERICA CARTA

Dal 19 al 22 aprile - Teatro di Rifredi Firenze I RACCONTI DEL BAR SPORT

Dal 15 al 16 maggio - Teatro Verdi - Firenze JESUS CHRIST SUPERSTAR

20/4 - Nuovo Teatro Verdi Montecatini Terme (PT) GIUSEPPE GIACOBAZZI Io ci saro’

Dal 17 al 20 maggio - Teatro della Pergola Firenze DORIAN GRAY - LA BELLEZZA NON HA PIETÀ

21/4 - Teatro Goldoni Livorno Giuseppe Giacobazzi in IO CI SARO’

18/5 - Teatro Verdi - Firenze RED CANZIAN

20/4 - Teatro Puccini - Firenze LUCA BARBAROSSA

18 e 26/5 - Nuovo Teatro Verdi Montecatini Terme (PT) Omaggio a Morricone

21/4 - Teatro Verdi - Firenze REAL ILLUSION Gaetano Triggiano

23/5 - Mandela Forum - Firenze EMMA

22/4 - Teatro della Pergola Firenze ANGELA HEWITT pianoforte

25/5 - Teatro Verdi - Firenze JACK SAVORETTI



27/4 - Auditorium Flog Firenze MELLOW MOOD

27/5 - Teatro Petrarca Arezzo ADESSO TANGO



Un travolgente. Ansuccesso overwhelming success. Oltre 270 milioni di litri erogati over 350 million litersdiofacqua water supplied dal 2011 ad oggi. from 2011 to today

Piazza Primo Maggio Via della Sala

Parco S

Piazza Garibal

Piazza della Crezia Via Chiusi Villa Vogel Via del Pantano

Via D


22FONTANELLI fountains 22 installed onterritorio the distribuiti nel di Firenze territory of Florence

350 millions 270 MILIONI of liters supplied by the 95

di litri erogati installed dal 2011 al fountains in 2016 the Publiacqua area


Via delle Panche Piazza Dalmazia

San Donato



Via Maragliano Piazza Vittoria




Via Manfredo Fanti

Via dell’Agnolo Piazza Signoria Piazza Tasso

Via del Mezzetta Via Aretina Parco Anconella Piazza Bartali


Piazza Puliti

180 MILIONI 180 millions

di bottiglie di citizens plastica not spent by risparmiate

72 MILIONI 230 millions

di euro risparmiati of bottles not produced dai cittadini



On the left: Moneyless at work

- This is so Contemporary Who is Moneyless? Let’s step into his world with Serena Becagli

Moneyless has done work on walls all over the world, from Portugal to Switzerland, Mexico and the United States, participating in many Street Art festivals. Moneyless was born in Milan but grew up in Tuscany. He first studied at the Academy of Carrara and then at ISIA in Florence. And strangely, it is Florence that has no walls with Moneyless’ art. It seems absurd but it’s true. He had painted some a long time ago but they were covered over. All around Tuscany, however, there is plenty of the artist’s work with their great colorful backgrounds and precise geometric lines and shapes, starting with his hometown Lucca, where it’s not rare to come across some of his works. In 2016, he was the protagonist of Street Art Agliana, a project sponsored by the municipality of Agliana, in the province of Pistoia, together with Keras Società Cooperativa, which annually invites a street artist to participate. Two walls were entrusted to Moneyless: the municipal warehouse, with a surface area of ​​360 square meters that made it one of the largest urban art projects in Tuscany, and the wall of a school, to bring young students closer to art and get them involved. In Pisa, in 2017, as part of the initiative Welcome to Pisa, Moneyless painted two walls: one on the back wall of the Waterway Police depot, clearly visible from a garden and the street, a site-specific work with large soft shapes on colorful backgrounds that refer to the city’s colors. The other work was on one of the piers where the Darsena Pisana intersects, and here the Tuscan artist’s characteristic precise and obsessive interlocking circles are superimposed on the harmonious shades of soft colorful shapes. Both in Pisa and Pistoia, the works are located within festivals

and events that attempt to redevelop areas and suburbs by creating new contemporary art districts. While Pisa boasts, as trailblazing and inspiring, the mural painted in 1989 by Keith Haring on the walls of the church of Sant’Antonio’s rectory, in Pistoia the initiative of the young Keras cooperative is bringing various street artists to work in the town of Agliana. Arezzo also wanted a wall by Moneyless and he painted it during the Icastica event. He made a good five works of street art on the walls of Arezzo. His are simple, essential forms that have no lack of rhythm, depth and dynamism. “Less is more” the great Mies van der Rohe said, and it is precisely this quote of the German architect’s that the Tuscan artist has on his home page! Moneyless’ research covered various dimensions before arriving at urban art: paintings on paper, canvas, sculptures, suspended installations, and experimenting with the infinite possibilities of geometry. These smaller works too, that are both studies and a more intimate relationship with the forms that the true research parallels, compared to the urban art works, have traveled to different parts of the world, from Berlin to Los Angeles. Let’s hope that we soon see Moneyless and his orange van arrive in Florence, ready to leave his traces on our walls. In the meantime, if you’re in Tuscany, take a trip to these new street art districts, where Moneyless is one of the protagonists.


On the right: Fiat 500 Close-up

HAPPY BIRTHDAY BABE! TIMELESS 500 Designed by Dante Giacosa, “the Cinquecento” was introduced by Fiat Company in July 1957 and marketed as a cheap, functional and economical town car for post-war Italy. Sixty years old and still looking the same, little and pretty as ever: it’s the 500 , “il Cinquino”, a long way and a lot of travel since 1957. A myth and a legend that embodies the beginning of the “new” world as we witnessed from the second half of the end of the century onwards. And we all still love it a lot, and it is not only for the sweet memories of our childhood and adolescence or for the many movies we watched where our preferred movies stars where driving around in the 500 “Fiat bambino” , as the Americans nicknamed the car. And only who drove a Fiat 500 knows what it is a “doppietta“ the double clutching and double declutching to change gears, fun for many, a nightmare for others! The 500 came out in July 1957 and the “Autostrada del sole” , the longest highway connecting the North to the South of Italy, was ready only in 1964, as the tangible sign of the ecomonic boom of those days, and the first rides and trips in a Fiat 500 were kind of pilgrimages, bravely sit in a really tiny passenger car and not so really confortable seats, to cross Italy and feel the freedom of a new era. Ads were infact promoting the little car as the tool to be and feel free to move, to travel, to meet people and to visit new places. A revolution in the customs and traditions of the Italians in the post-war times. Celebrities and famous people too were captivated by this little car and many of them have been seen and photographed inside a Fiat 500.

And for over 60 years, from the Dolce Vita days till today, Fiat 500 acted as a co-star in many movies, among them: I tartassati, 1959, by Steno, Mamma Roma, 1962, by Pier Paolo Pasolini , Effetto notte, 1973, by François Truffaut and the great Vittorio Gassman in the movie C’eravamo tanto amati (1974) by Ettore Scola. In 1972 the production was suspended, and people started to collect them, as they could not separate themselves from these very pretty little cars . The old Fiat 500 are still these days sold at vintage and old cars auctions at very high prices, last sold in UK was paid over 40.000,00 Euro. Not bad for a little one! So these days the treasured Fiat 500 has become a real “treasure “ by all means, especially in London and UK. Then in 2004 the 500 was brought back to life, but a new one, which changed “dress and accessories” to become a more updated version with a look more suitable for the times, but always and still mantaining its true essence of “sweetheart” you cannot do without, these days it’s the cute and cool city car which has charmed and attracted also the Millennials. And when in Florence, you can rent a real old Fiat 500 and drive around plunging into the past while enjoying the ride and the beautiful landscape. Have fun!

By Cinzia Azzerboni

La Dolce Vita

By Cinzia Azzerboni

His first prominent acting leading role, co-star with Gina Lollobrigida, came in the comedy The Wayward Wife (1953) directed by Mario Soldati. And for this role he won an award from the Italian National Syndicate of Film Journalists and with it he established his reputation as a major romantic star. And then came also the perfect role for him, the seducer par excellence Giacomo Casanova (1955) directed by Steno. In his long career he had many challenging roles : He played in Puccini (1953), in Michelangelo Antonioni›s Le Amiche (1955) and was unforgettable as the weak, handsome, upper-class antihero in

Ferzetti’s Hollywood roles included that of Lot in John Huston’s biblical epic The Bible: In The Beginning, (1966), though his most memorable appearance was in Sergio Leone’s Once Upon a Time in the West (1968) as a superb Morton, the railway baron on crutches, an evil and unscrupulous railroad magnate who hires a sadistic killer (Henry Fonda) to get the deeds to a piece of land which stands in the way of his planned railroad , and as James Bond’s father-in-law, Marc Ange-Draco, the sophisticated, organised and powerful crime boss in On Her Majesty’s Secret Service (1969). Ferzetti’s character Marc Ange-Draco, the father of Tracy (Diana Rigg), the only Bond girl who gets to marry the hero, was given one of the best lines in the film: “My apologies for the way you were brought here. I wasn’t sure you’d accept a formal invitation,” to which Bond replies “There’s always something formal about the point of a pistol”.

L’Avventura (1960) again directed by Michelangelo Antonioni, and for it he won the Festival Jury Prize and went on to compete over several decades for the No 1 spot on international critics’ lists of the 10 best films of all time. By the early 60›s, Ferzetti›s distinguished features had him frequently cast in provocative political dramas as flawed men hiding behind charming, sophisticated facades. He also acquired an international following with character roles in Torpedo Bay (1963),  I Spy (1965), in Liliana Cavani’s 1974 film The Night Porter, he was starring with Dirk Bogarde and Charlotte Rampling. He had more than 160 credits to his name across film, television and stage. He won a Silver Ribbon for best Supporting Actor in Elio Petri’s ‘A ciascuno il suo’ ( 1967 ) and another Silver Ribbon for his role in La provinciale ( 1953 )

Mr. Gabriele Ferzetti

Gabriele Ferzetti belonged to the golden age of the world of International filmaking, the last one of a wonderful generation of famous Italian movie stars, such as Gassman, Mastroianni, Sordi, Tognazzi, Manfredi. Elegant, urban and well-spoken, Gabriele Ferzetti was a versatile actor and one of Italy’s most prominent international stars of the 1950’s and 60’s. But he was different from any other actors of his time, may be not as “fashionable” as his colleagues, but of an unmatchable class. And a seducer. A charming gentleman, a little shy and introvert , who kept away from the footlights and the paparazzi. Over seven decades he played a multitude of different film roles in every known genre and category and just about the only constant in his long career was that he was always incredibly handsome and charismatic without being showy. Masterfully capabale to play the role of the contemporary man as nobody else better than him. He acted in over 100 movies, he alternated the big screen to the theatre. His passion for the stage begun very early when he started performing in university plays and lasted all his long life. Gabriele Ferzetti died at the age of 90 and had been acting until just a few years before.

Style Icon




See you next time in Florence. We can’t wait to welcome you again.

Elitism Florence ::. issue 4 .::  
Elitism Florence ::. issue 4 .::  

Elitism Florence: the quarterly magazine focused on discovering and living the city and its magnificence. What to see, where to eat, trendy...