SHOW REPORT
CERSAIE 2020
CERSAIE 2020: CANCELLED BUT STILL TRACKING TRENDS
International correspondent, Joe Simpson, has contacted the leading tile manufacturers who normally would grace the halls at Cersaie to find out what they had planned to launch at the 2020 event. As well as selecting some eye-catching ranges, he has produced a virtual Cersaie trend report that explores the most popular colours, material influences, finishes, and formats for 2021.
T
he Italy-based Cersaie 2020 event fell victim to the COVID-19 pandemic after organisers decided that under the current circumstances, it was impossible to organise a safe exhibition or one that could guarantee the presence of tile professionals from around the globe. The Coronavirus has accelerated what was already shaping up to be an era defined by social change and the emergence of new technology. National lockdowns, and the need to work from home, has radically changed the way we now consider our domestic space. The rise in smart working, which was already taking place, has been turbocharged. Today, many homes are no longer dedicated to nurture, rest, family activities, and entertainment, but are also workspaces. The impact on how houses are organised 54