Design & Trends
A trip through time
Visitors to this year’s LivingKitchen were
invited to take a trip through time to the Paris of the 1920s at the exhibition stand of granite sink manufacturer Schock. Designed and put together by a multi-disciplinary team of product designers, architects and marketing experts, the stand created a real buzz, showcasing the extensive portfolio of new sinks and taps in genuine Twenties’ style. Schock’s presentation captured the feeling of the era and provided the perfect setting for its elegant products. Details like street lamps, historic ice-cream carts, an authentically styled advertising pillar and lighting effects evocative of a burlesque show all combined to create just the right atmosphere on the stand. Towards the back of the presentation space was a bar where visitors could retire for a business chat. And in the meeting room next door they could enter a realistic and urbane casino world complete with roulette table. Original accessories – from the lamp to the piano – along with the perfect musical backdrop and staff in authentic Twenties’ dress created a harmonious and appealing overall impression. The idea behind showcasing Schock products in this unusual setting was explained by Sven-Michael Funck, Director of Marketing and Export: “One of the things the Roaring Twenties are known for is the flourishing of culture, art, fashion and design. These very influences are now once again shaping fashion and interior design trends.
20 | SupplierJan/Feb 2013
“This extraordinary atmosphere enabled us to place even greater emphasis on Schock’s status as a lifestyle brand.” The company’s theme met with a very positive response from visitors. “Besides our own customers and potential customers, we also had many visitors at our stand who had heard the buzz and come to see it for themselves.” ●
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