UK Today
Fashion
Futures
you aren’t taking care of yourself. In fact,
What do we wear when there is good evidence that with more time on our hands*, we are listening to no one can see us? With our bodies more. We are not only wearing most of us spending a lot what we want, we are taking better care of time in our homes over of ourselves. the past months, not going Fashion – At a Distance out with friends or to The fashion industry has been hit hard by the global lockdown*. Shops have public places, we’ve had been shut, and with nowhere to go, a long time to wear what many people have not added to their wardrobes. Now, fashion industry leaders we want without anyone are wondering if this period of change judging* us. But will the could lead to new ways of thinking cultural changes of life under lockdown create a lasting* change in our relationship to clothes? Comfort First
The answer to our first question is that, unsurprisingly, when we are not ‘on show’ we choose to wear loose, comfortable clothes. While we wait for life inside to become life outside, we are wearing leggings, wide trousers (or pants if you are in the US), loose T shirts, and sports clothes of all kinds. There’s not much point* in putting on your best clothes when only your family or house mates will see you. But comfortable doesn’t have to mean
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about fashion. Perhaps, they say, this is a time to make fashion more sustainable*. They think the future will be about cooperation, and greater transparency*. We might one day know how our clothes were made, who by, and how. There is a chance to improve working conditions and reduce the environmental impact of our wardrobes, but that of course will depend on the choices we make as consumers.
The Way Forward
Research into current shopping trends* reveal that consumers are buying fewer items, but what they do buy is chosen to
