At Beach Life Nutrition, we believe that the good life is cultivated through a harmonious blend of nature’s gifts and wholesome nourishment. Our tagline, “where the good life grows,” encapsulates our commitment to providing exceptional all-natural supplements that empower you to live your best life, longer.
Founded by Amy Shull, a woman deeply rooted in her Christian faith as a preacher’s daughter, Beach Life Nutrition is a testament to her passion for promoting wellness and honoring the food God created for our nourishment. Amy’s upbringing as the youngest of five children in a loving, tight-knit family shaped her values and instilled in her a profound appreciation for the power of nature and the importance of holistic well-being.
At Beach Life Nutrition, we meticulously curate all-natural supplements that blend scientific innovation with the wisdom of nature. Our products are carefully crafted to optimize your health and vitality, supporting your body’s natural processes. We believe that by providing your body with the essential nutrients it needs, you can unlock your true potential and truly experience the good life.
With Beach Life Nutrition, you can embark on a wellness journey that nourishes your mind, body, and soul. Our commitment to purity and quality ensures that every product is free from harmful additives and sourced from nature’s finest ingredients. We strive to empower you to make informed choices about your well-being, so you can embrace a life filled with vitality, purpose, and longevity.
This color palette creates a very calm and welcoming feeling, with a positive and vibrant contrast for a very well balanced palette. The use of the Teaky Teal plays well into both nautical and retro aesthetics, and the addition of the Cheeky Pink, Sorbet and Lemonade, creates a sunset inspired palette. The combination of colors used in the Beach Life Nutrition Brand Identity, creates a retro beach inspired look and feel.
TEAKY TEAL #49c2c2
CHEEKY PINK #f6a4b9
SORBET #ff58444
LEMONADE #f5c569
01. Main Logo
03. Simplified Logo A
02. Main Logo Stylized
03. Simplified Logo B
These color variations are based on your color palette for Beach Life Nutrition. It’s important for brand recognition, to consistently use these colors on all brand assets and elements.
All content created for Beach Life Nutrition should have pops of the chosen colors from the color palette.
The Beach Life Nutrition website design should feature bold colors from the Color Palette. The website should be mobile optimized and focused on showcasing value of packages and testimonials.
Oswald Regular
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The product design featured is for mock purposes only. This design example shows how all the elements from this brand guideline can be used to create a unique and memorable packaging/user experience.
The imagery used for Beach Life Nutrition should have a retro hint, with pops of the brand colors and textures.
Using a consistent imagery style on all social platforms, marketing materials and website design, help to create a long-lasting impression in the mind’s of your target audience. Over time, your target audience will begin to recognize you brand’s imagery, because of the consistent style.
This is a deeper diver into the ideal Target Audience for Beach Life Nutrition.
Health-conscious individuals: Beach Life Nutrition appeals to people who prioritize their health and well-being. This target audience actively seeks natural alternatives to support their overall wellness and understands the importance of nourishing their bodies with high-quality supplements.
Fitness enthusiasts: This segment includes individuals who are passionate about fitness, exercise, and maintaining an active lifestyle. They value supplements that can enhance their performance, aid in recovery, and support their body’s natural processes to achieve their fitness goals.
Wellness seekers: Beach Life Nutrition attracts individuals who are on a journey to improve their overall well-being. They are interested in holistic approaches to health and are open to incorporating natural supplements into their daily routine to address specific concerns or support their general wellness.
Conscious consumers: This target audience is concerned about the ingredients they put into their bodies and values transparency and ethical sourcing. They appreciate that Beach Life Nutrition carefully selects all-natural ingredients and follows sustainable practices in the production of their supplements.
This breakdown will help you properly create content, copy and ad targeting tactics, to market to these target audiences.
Aging population: As people age, they often become more conscious of their health and vitality. Beach Life Nutrition’s target audience includes individuals who are looking for natural ways to support healthy aging, improve energy levels, and maintain their overall quality of life.
Professionals with busy lifestyles: Beach Life Nutrition appeals to individuals who lead busy lives and may struggle to maintain a balanced diet due to time constraints. They seek convenient and effective solutions to supplement their nutrition and support their overall health despite their demanding schedules.
Nature enthusiasts: This target audience is drawn to the brand’s emphasis on blending scientific innovation with the wisdom of nature. They appreciate the natural ingredients and environmentally friendly practices employed by Beach Life Nutrition, aligning with their own values of sustainability and connection to the natural world.
Adults (ages 35-54): This age group represents a significant portion of the target audience for Beach Life Nutrition. They are typically more established in their careers and may have increased responsibilities, making health and vitality essential for managing their demanding lifestyles. This group may also include parents who want to prioritize their own well-being while juggling family and work commitments.