Industry Overview The Fast Food Restaurant Industry According to Business Wire, the fast food market size was valued at $647.7 billion in 2019 and is estimated to reach $931.7 billion by 2027, growing at a CAGR of 4.6% during the forecast period. By type, the Asian/Latin American food segment is estimated to witness the fastest growth, registering a CAGR of 3.4% during the forecast period. Meaning our business will experience a fast growth in the near future since our menu includes Latin American food. Our Position in the Industry According to Trust for America's Health, the U.S. adult obesity rate stands at 42.4 percent, the first time the national rate has passed the 40 percent mark, and further evidence of the country’s obesity crisis. The national adult obesity rate has increased by 26 percent since 2008. Our business is to help people get back on track and have better health. We also aim to offer more options to people that are vegetarian or vegan since they don’t have much choice of where to eat and even fewer for fast food. The Competition Some all-vegetarian fast food restaurants exist but some vegetarian restaurants are Clover Food Lab, Thai Vegan Cafe and True Bistro. Some fast foods that are located closely are Taco Bell, McDonalds and Wendy’s but they have a limited menu for our target market (Vegetarians and Vegans). What Makes us Unique We are vegetarian and have vegan recipes too. We also recycle everything we can, and most of our ingredients are organic. We guarantee there’s no animal cruelty happening in our restaurant and we aim to serve our customers the freshest, healthiest and the most delicious plate of food.
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