● References

SWOT Analysis

Strengths

● Large Target Market ● There’s not a single business like us ● Eco-friendly ● Affordable prices for healthy food

Opportunities

● Partner with Ekho for cutlery ● Lots of advertising ● Carter parties ● Seasonal and Holiday discounts

Weaknesses

● Costly ingredients ● Not everyone wanting to be healthy ● Few seasonal products

Threats

● A lot of normal fast foods nearby (McDonalds, Wendy’s, etc) ● Lots of vegetarian restaurants that are fancier ● Competitors offer cheaper prices

Age

Target Market

Age is not a defining factor, we’re focused on people who already fast food and can purchase on their own, so 15+ , because 15 is the standard age to start working.

Gender

Gender does not matter.

Marital Status

Marital Status does not matter.

Family

Our customer might/can be single, or have a big family.

Location

Our target market can be located anywhere from Everett to Malden, Massachusetts.

Education

We welcome anybody no matter their educational background.

Income

Our restaurant targets middle-class income families but anyone else above that is welcomed too.

Occupation

Our target market includes people who don't have a job and do.

Religion

All religions are welcome in our store.

Language

All languages are welcomed in our establishment.

Lifestyle

We target people who aim or want a healthier lifestyle. Our customers could have a busy schedule and go to the gym constantly or just have a normal job and just enjoy simple things like watching TV.

Motivation

We target people who are motivated to change their lives for the better. By eating healthier food and having the motivation to help their bodies achieve their dream body goals or just maintain their figure.

Hobbies

We plan to target people who like to workout and/or be activitove but we hope to reach people who have simpler hobbies, like watching TV, and motivate them.

Size

Out target market size is pretty big, we plan to target children to adults, women and men, muslim and christians, and students and doctors. Our target market is all of the population willing to try our food, and change their lives.

Marketing Goals

Goal #1: Increase Social Media Following

● Since we have a wide target market we need to reach as many people as possible. By posting on social media we can gain more recnogiziation and customers. ● We plan to be very active on Instagram and Tik Tok. We plan to post weekly showing our food and explaining the health benefits. We would also compare food from our competitors and show how ours is better and healthier.

Goal #2: Focus on Customer Satisfaction

● We appreciate every review a customer has to give because it helps us grow and continue to please people with our food. ● We plan to do giveaways which people can enter by filling a survey about our service and we’ll add more toppings/options as our business grows to make our food more appealing to a bigger audience.

Goal #3: Build Brand Awareness

● Since we’re a new business and there’s not many like us our business will be pretty unique and bring attention but people might not want to try something new. ● We plan to bring awareness by participating in our community, donating to local charities, sponsoring local events and giving free food samples.

Product

Marketing Mix

Our signature dish is the veggie burger since we offer a lot of different toppings and different burger patties, so customers can find their all-time favorite veggie burger. We plan to expand our menu with more choices so all cultures can enjoy a healthy vegetarian dish.

Price

Since we use organic ingredients our prices will be more costly then normal fast food but still very affordable. Our prices for main dishes (burritos, burgers, takeout, etc) vary from $5 - $15, drinks vary from $3 - $7 and desserts from $4 - $8 each.

Promotion

We plan to use platforms like Tik Tok, Instagram and Twitter. We’ll post weekly posts that explain the health benefits from our dishes and some challenges to excite people to come try our food. We plan to partner with eco-friendly companies and influencers to get our brand known.

Place

Our first restaurant will be located in Revere, Massachusetts. We will offer pickup and delivery through our app and drive thrus and walkins will be available. And soon after we hope to expand to nearby places like Withtrop and Saugus.

References

BusinessWire:

https://www.businesswire.com/news/home/20200716005498/en/Fast-Food-Industry-An alysis-and-Forecast-2020-2027---ResearchAndMarkets.com#:~:text=The%20fast%20fo od%20market%20size,4.6%25%20during%20the%20forecast%20period.&text=In%202 019%2C%20by%20end%2Duser,global%20fast%20food%20market%20share.