Efficiency with
Dear health and fitness clubs,
The fitness market is growing again: Member numbers are rising and with them, the challenges for health and fitness providers. More people are prioritising healthier lifestyles and physical fitness. At the same time, requirements and consumer behaviour in this market have changed.
Fitness providers therefore need to position themselves clearly within the market and stand out from the many alternatives on offer in order to attract and retain the right members for their business. This involves scaling the business for fast growth and reducing operational costs, while providing attractive products or services for new target groups.
For the first time, EGYM allows gyms to:
Design workouts more efficiently whilst also reducing staff requirements
Adapt flexibly to the dynamics of the health and fitness market
Stand out from the competition and reach specific target groups
Automate workflows and reduce staff workloads
Create a scalable digital infrastructure for member support and management, data analysis and marketing
Gain insights into member behaviour and continually improve your services
Regularly review member and business progress on the basis of extensive data to maintain the steady growth of the business
Many challenges, one solution: EGYM
Running a gym has never been as challenging as it is today. More costs. More complexity. More speed. More uncertainty. At the same time, members expect more from their gym. More convenience. More personalization. More results. More fun.
A changing fitness culture
Fitness has become a lifestyle industry where customers look for personalized, integrated solutions tailored to their individual goals and needs. The personalized EGYM experience meets these demands and allows you to offer your customers more value.
New customer expectations
New technologies have rapidly changed customers’ habits and needs. Many people today prefer hybrid or digital fitness solutions that allow them to work out not only at the gym but also at home or when travelling. EGYM helps gyms meet this demand by also offering ondemand classes via the Club App.
Rising costs
The costs of running a gym, including rent, energy and staff, can be a significant burden. To remain profitable, operators must increase their income and effectively manage their expenditures. EGYM gives you smart hardware and a wide range of useful services to help you run your business cost-efficiently.
Staff and skilled worker shortage
Good employees are expensive, hard to find and even harder to retain. With EGYM, you can make your gym less dependent on staff whilst also offering a personalized workout experience.
Competitiveness and member acquisition
The fitness sector is highly competitive, making acquiring new customers increasingly difficult and expensive. Using EGYM allows you to stand out from the crowd and offer a state-of-the-art workout experience that will convince potential members to join your gym.
Member retention
Member retention is just as important as new customer acquisition. The challenge lies in retaining members for the long term and getting them to come to the gym regularly. Use EGYM to offer all your members a personalized, effective workout and help them monitor their progress.
The EGYM Experience
The EGYM Experience was developed to give members of all experience levels a personalized workout while using efficient automation to keep staff costs low.
Ease of operation is key: All machines deliver an intuitive and interactive user experience, allowing members to use EGYM machines independently and without extensive instruction or intensive support from staff.
All machines are fully automated and guide the member through a personalized workout program.
Smart live feedback assists beginners in the correct execution and number of repetitions.
EGYM gives experienced gym users all the freedom of conventional strength training and, for the first time, allows them to benefit from smart training methods and advanced analysis and performance test options.
What’s more, smart tracking and analysis functions for measuring and visualising workout progress make the EGYM Experience the most varied and motivating workout experience in the industry.
EGYM improves not only members’ workout experiences but also workflows in the gym. Easy-to-use machines, smart live feedback and the wide range of digital support options in the EGYM apps enable more efficient and staff-optimised operation of the fitness floor and allow a gym to be managed with fewer staff.
Highlights for beginners Highlights for experienced users
For every workout session, all the workout parameters are automatically adjusted based on the member’s current performance level and are continually adapted as they progress.
EGYM Smart Strength machines create a workout program that’s individually adapted for the user, depending on their chosen training program
Smart live feedback with EGYM Curve helps gym users carry out exercises correctly and at the right speed, regardless of their existing knowledge or level of experience.
Advanced training methods challenge muscles in ways that are not possible using conventional weight stack machines.
Smart workout tracking helps experienced members evaluate their performance and analyse their progress.
Personalized live feedback adapts to your members’ workout routines and provides either increased user guidance or more motivation for every repetition.
Regular strength tests measure current performance levels and automatically adapt the workout programme to the gym user.
Automatic machine settings allow members to work out safely without having to memorise any machine settings.
Regular strength measurements provide information about the current performance level.
Accessible at any time with Guest Mode, with no prior login required.
Getting started with the EGYM experience
Onboarding at the EGYM Fitness Hub
Initial fitness screening and onboarding
See results before you feel them.
Data collected during the onboarding process is automatically synced with the EGYM Trainer App and the Branded Member App—ensuring both your members and your staff can access all workout and health data at any time and have a complete overview of gym users’ fitness levels right from the start.
Useful tip
Onboarding process
In just 2 minutes, the Fitness Hub scans your members, automatically analyses them and sets up all machines correctly.
This is how it works:
Log in to the Fitness Hub with your EGYM account (RFID device).
Click “Smart Onboarding” and follow the instructions on the screen.
Perform further tests to measure your flexibility (“Flexibility Test”) and your body composition (“Body Analysis”).
Open the Club App to view the results of your test measurements in the “BioAge” section.
The fully automatic onboarding process streamlines support efforts and allows gym users to seamlessly transition to Smart Strength onboarding.
Pro tip
Use our marketing material from the EGYM Marketing Portal to show members how onboarding works, step by step.
Personalized workout experiences for all target groups
Smart strength and cardio training
After onboarding, members can access various workout options, depending on their workout and experience levels.
Smart workouts with Smart Strength
Workout
Workout routine
Training method
Personalized workout programmes via EGYM+
Regular, negative, adaptive*, isokinetic*, explonic*
Individual routine (e.g. drop sets, pyramid training)
Regular, negative, adaptive*, isokinetic*, explonic*
*Only available with EGYM+
Workout with the EGYM Curve for beginners
Strength training with the EGYM Curve provides beginners with comprehensive user guidance and support in correctly carrying out the exercises. As a result, they can start working out confidently, safely, correctly and effectively.
Workout with the EGYM Bar for advanced gym users
The EGYM Bar gives advanced gym users all the freedom they need to design their own workout: All workout parameters can be easily adapted to their individual routine. The EGYM Bar also gives experienced members live feedback specially tailored to their needs, motivating them to continue—with no preset ranges of motion or prescribed length of time under tension.
How to work out with EGYM Smart Strength
This is how it works:
Log in to your EGYM account (RFID device) on the EGYM Smart Strength machines.
Depending on your level of experience, select the Auto (Beginner) or Individual (Advanced) Workout Mode.
The machine and workout settings are automatically adapted to the member.
Follow the instructions on the screen and complete your personal workout programme.
Useful tip
Workout with Smart Cardio
Smart Cardio allows you to offer your members the same workout experience they’re already familiar with from Smart Strength. Here, too, members benefit from automatic settings and personalized workout programmes designed for maximum effectiveness.
Pro tip
In our Marketing Portal you will find a variety of marketing materials aimed at giving your members additional information and incentives to use EGYM.
Smart motivation, real inspiration. Smart progress
Motivation is and will always be one of the most important factors for successful training: If your members don’t stick with it, they won’t achieve their fitness goals. EGYM motivates users with a range of features and functions that display workout progress and activity data, create new training incentives and motivate members to stay on track.
EGYM BioAge: Motivation right from the start
BioAge by EGYM is an ideal tool to help your members stay motivated over the long term. From the initial fitness screening at the Fitness Hub, BioAge accompanies members throughout their entire fitness journey at every fitness check and/or when they use the EGYM apps, giving them a comprehensive overview of their personal progress and current fitness level at any time.
EGYM activity level: Collect points. Stay on track.
Pro tip
EGYM activity points are particularly suitable as a way of motivating members with a low BioAge. Members are awarded points for every workout completed, from cardio and strength to mobility. Once they have gained enough points, they move up a level. The fitter the members are, the more they must achieve to gain more health benefits.
Motivate members to connect their wearables with the Club App and collect points not only at the gym, but also in their everyday lives and during other fitness activities.
