8 • November 2017 •
HI, MY NAME IS...
PROFILE ON LOCAL BUSINESS: SIMON KREISBERGER MY COMPANY & TITLE IS…. The Play Factory, Desert Ridge Marketplace. I am its owner, creator and officially the biggest kid there. Yes, I refuse to grow up. That why The Play Factory is the perfect office for me.
A TYPICAL DAY IN MY LIFE INCLUDES… I pride myself on not only being a passionate, hands on business owner but also the world’s greatest husband and hands on father to my 3 boys. With that comes a whole lot of prioritizing and organizing
each day to make sure you squeeze in the important things. My mornings are always filled with lots of good morning hugs, cereal with the kids on the couch watching cartoons and sending them off for the day. Once they’re off, I run to the nearest phone booth, get into my superman outfit and I am full on into super multi-tasking mode throughout the day. I’m always working through my endless to-do lists to get everything done from emails and phone calls, running errands, trying to make all my scheduled meetings on time (that’s where the cape comes in handy) and balancing all my business projects along with the personal responsibilities of raising a family. Most people if asked how your day going would sarcastically reply “living the dream,” or “another day in paradise.” I on the other hand have been living the American Dream in paradise. I am truly blessed with healthy children, an amazing wife and incredible stories around the dinner table at night of life, love and laughter.
THE PLAY FACTORY IS LOCATED IN DESERT RIDGE MARKETPLACE AT 21001 N. TATUM BLVD., #38-1335, PHOENIX, AZ 85050
MY FAVORITE THING ABOUT LIVING/WORKING IN THE DESERT RIDGE AREA IS… The atmosphere. I love the North Phoenix vibe especially on the District at Desert Ridge where it’s dynamic and hip.
I love the families who frequent my store. Amazing young families with a zest for life which always helps keep my day fun. YOUR FAVORITE MOVIE YOU COULD NEVER GET TIRED OF WATCHING AND WHY... Three Amigos. “Would you say I have a plethora of piñatas?” First I’m an 80’s movie buff so pretty much anything from that era works for me especially anything with Chevy Chase in it like the National Lampoon series. Classic. MY FAMILY… Is my rock and the foundation on which I can only survive. They are the only people I would want to venture into and through this thing called life with. Best teammates anyone can ask for. They are the backbone of the entire operation! THE BUSINESS LESSON I LEARNED THE HARD WAY IS… Once you’ve finally taken that leap of faith, are all in and pursing your passion, it’s really important to understand the economics of business and how to sustain your growth and build your dream through making smart decisions and at the same time following your instinct and understanding this one little things called cash flow. I knew nothing of this when I started out. I just thought ‘if you build it they will come’ and they did…until they didn’t. With the onset of the economic depression in 2008, disposable income for everyone went down the tubes. I made it through those times with great advice from people much smarter than me who have been there before and came out a much stronger business owner as a result. ONE THING I CANNOT LIVE WITHOUT… If we are talking about material
HYPER LOCAL NEWS FOR THE PHOENIX NORTH VALLEY / northtatumtimes.com
