BUSINESS
SPEED SAVES RELATIONSHIPS: THREE STEPS TO CRUSHING IT WITH CUSTOMER SERVICE ONLINE AND THROUGH SOCIAL MEDIA By Kevin J. Berk Founder & CEO ServiceGuru
W
hen providing customer service, speed saves relationships.
The formula is pretty simple. When a customer writes a complaint online, review, tweet, post, etc., don’t ignore them. Respond quickly, every time, period. Your business is not where you are, it’s where your customers are…online. In a report by The Customer Experience Index in 2012 released by Forrester, 80 percent of businesses believe they are delivering superior customer service. But only 8 percent of customers believe they are. Businesses need to wake up and realize that more than likely, their customer service as a whole, online and in-store, sucks. Jay Baer, one of the top social media
consultants in the country and author of Hug Your Haters, said it best that customer service is the new marketing. All the ads in the world aren’t going to save your business if you don’t realize that you are truly in the service business. Customer expectations are low and for customers that do receive any response, it’s a pleasant surprise. When a company responds quickly, customers are blown away. I have handled thousands of reviews for Pita Jungle, Riot Hospitality Group and others and I make it a priority to respond to complaints within the hour when possible but never later than the same day. The bond is stronger when you win a customer back vs. someone who has had only a positive experience. If you find that you are resource constrained, then you may want to hire a social media/guest relations manager or use ServiceGuru’s managed services.
THE VALUE OF
EXPERIENCE
• Buy or sell a home with me and I will donate $500 to the school or charity of your choice!
THREE STEPS TO CRUSHING IT WITH CUSTOMER SERVICE ONLINE AND THROUGH SOCIAL MEDIA 1. Respond to ALL REVIEWS, but you have to triage, respond to negative reviews/comments EVERYWHERE, publicly - By responding publicly you not only show the customer that you care, but anyone who reads that review or comment will see your commitment to service too. Since most people read reviews (95 percent), not write them (5 percent), this is very important. 2. Respond quickly and show you care – even if it’s not perfect - To emphasize the importance of the rapid fire response needed for your customers, the next time your significant other looks in your eyes and says, “I love you”, don’t respond for 15 seconds. Good luck! After your customer posts feedback, they are left empty and if the post is |about a negative Licensed | Bonded Insured experience, with each passing hour, consider how many people they will tell
between now and when you respond. Responding quickly is even more important than a well-crafted response. Don’t spend much time trying to think how to take care of the guest, just respond. 3. Take it offline - In your initial fast response to them, ask them to continue the conversation offline or in a private way. Follow these steps and I guarantee your customer advocacy will go through the roof, you will have raving fans and you will learn a lot! About ServiceGuru: ServiceGuru’s platform allows businesses to track and measure customer service by allowing customers to rate/review employees based on the customer service they provide. ServiceGuru works with brands such as: Pita Jungle, Westlake Ace Hardware, 4C Medical, AZ on #303981 the Rocks AZ ROC and others. You can reach Kevin at kevin@ serviceguru.com. Visit www.serviceguru.com
Re
s place | Ac | Gate rators Licensed | Bonded | InsuredOperators | Door Ope AZ ROC #303981
pair DOORS & GATES • RESIDENTIAL & COMMERCIAL orie GARAGE /Re cess
Rep ies air/R sor s e epla c Ac ce | G tors | ate Operato rs | Door Opera
• Your home sold in 60 days or I’ll pay you $2500! • I offer 100% guaranteed sale program! • You can cancel your listing at anytime! • Want to sell “as is”…I have investors ready to buy now! • Notice of default filed and need to short sale or face foreclosure? I have a program to help with that! JOHN BROPHY
Realtor
www.johnbrophy.com johnbrophyhomes@gmail.com 480-269-1705 Keller Williams Sonoran Living SA656578000
north32ndnews.com
Schedule Your our Appointment Online or Over the Phone
(480) 744-6368 | GatewayDoorAZ.com NORTH 32ND NEWS • May 2018 • 7
Schedule Your Appointment Online or Over the Phone
