Asmaa’s achievement is a testament to the talent and vision cultivated at Effat University We celebrate her success and look forward to seeing how she continues to shape spaces that inspire and uplift
ARCHITECTURE DEPARTMENT
Alumni Win Big at CampusThon 2025
We are thrilled to share a proud moment for the Effat Architecture community Asmaa Awad, an exceptional alumna, led her team Flow to 1st place in the Architecture Track at CampusThon, held at King AbdulAziz University’s College of Architecture and Planning
Spanning four dynamic days, CampusThon challenged students and alumni from across the Kingdom to reimagine campus environments and elevate the quality of life through innovative, human-centered design
From concept development to final presentations, Asmaa and her team showcased creativity, teamwork, and impactful solutions that stood out among fierce competition
The event featured expert-led workshops, interactive sessions, and insightful lectures, creating a vibrant space for learning and collaboration
The experience culminated in a ceremony attended by His Highness Prince Saud bin Jalawi, Governor of Jeddah, and Dr Tareef Alaama, President of KAU, making the victory even more memorable
Eco-City Model Challenge: Shaping Young Minds for a Greener Tomorrow
As part of Effat College of Architecture and Design’s mission to foster sustainability and community engagement, the Department of Architecture launched the Eco-City Model Challenge a vibrant series of workshops and competitions for high school students, led by Dr Nermine Abdelhalim
Running from November 2024 through early 2025, this initiative introduced young minds to the pressing global challenges of urbanization and climate change through an engaging, handson approach Students from various schools, including Manarat Jeddah International School, participated enthusiastically, developing model cities infused with innovative green strategies
The challenge encouraged participants to think like future architects and urban planners as they incorporated features such as green roofs, solar panels, water recycling systems, electric vehicle stations, and smart shading devices into their ecocity prototypes These interactive sessions not only nurtured creativity and problem-solving but also emphasized the importance of sustainable design in shaping livable cities
The competition culminated in a showcase of thoughtful and forwardlooking city models, reflecting the students' deep understanding of sustainability principles The Eco-City Model Challenge is a testament to how education can empower the next generation to lead the way toward a more sustainable future and Effat University is proud to be the spark behind their inspiration
Reviving the Spirit of Place: Al-Usaylah Valley Through Student Vision
Spotlight on Alumni Impact: Bridging Heritage and Innovation
On January 15, 2025, senior students from the Department of Architecture at Effat University embarked on an insightful site visit to Al-Usaylah Valley Scriptures and Wells in Makkah, immersing themselves in the rich cultural and spiritual history of the site Guided by Dr Nermine Abdelhalim, the visit is a vital part of their Capstone Project, where academic learning meets real-world impact
This initiative aligns with the broader efforts led by the Royal Commission for Makkah City and the Holy Sites, which aims to preserve and rehabilitate historical sites while enhancing access for pilgrims and promoting sustainable development Al-Usaylah Valley, known for its ancient scriptures and wells, plays a pivotal role in reinforcing Makkah’s identity as both a sacred and cultural landmark
In response to the national push for university involvement in transformative heritage projects, Effat students are developing masterplans and design proposals that merge conservation with innovation Their work emphasizes sustainable design principles, cultural sensitivity, and spiritual reverence bringing fresh perspectives to an age-old landscape This hands-on experience not only strengthens the students' academic and design skills but also deepens their understanding of architecture’s role in preserving identity and enhancing lives Stay tuned as their visionary ideas help breathe new life into one of Makkah’s timeless treasures
On January 13, 2025, the Department of Architecture proudly welcomed back alumna Arch Huda Alarfaj for a compelling session titled Introduction to 3D Heritage Documentation Organized by Dr Mohammed Fekry, the talk explored the power of cutting-edge technologies like 3D scanning and photogrammetry in preserving cultural landmarks With real-world case studies and a futurefocused lens, Arch Huda illuminated the vital role architects play in safeguarding history through innovation Her return to Effat not only showcased alumni excellence but l sparked fresh inspiration am students and faculty alike
Participants gained insights into the practical capabilities of 3D printing, including faster prototyping, customized fabrication, and material efficiency all essential tools in the modern architect’s arsenal The session also sparked vibrant discussions around the future potential of digital construction, inviting students and professionals alike to imagine what's next Thanks to the guidance of Dr Mohammed Fekry and the active involvement of student-led organizations, this event successfully bridged the gap between academic knowledge and industry innovation, affirming ECoAD’s commitment to staying at the cutting edge of architectural education
Shaping the Future: Exploring 3D Printing Innovations Across Industries
On February 10, 2025, the Architecture Department at Effat University, through the collaborative efforts of the AIAS Effat Chapter and ArchSC, hosted a forward-thinking workshop titled “Innovations of 3D Printing Across Industries ” Held at A&R 108, the session was led by Eng Suliman Alhazzaa, founder of Future Dimensions, and a pioneer in digital fabrication technologies This engaging workshop delved into the revolutionary applications of 3D printing across various industries, with a strong emphasis on architecture and design From intricate building components to sustainable construction solutions, Eng Alhazzaa highlighted how this transformative technology is reshaping the way we conceptualize and create
City, Screen, and Story: ReCulturalizing Cinematic Urbanism
On February 10, 2025, the Department of Architecture at Effat University hosted a thought-provoking online workshop titled “Comparative Architectural Thoughts: From City to Screen to Text – Re-Culturalization of Cinematic Urbanism ” Presented by Architect Taher Abdulghani and organized by Dr Mohammed Fekry, the session offered a unique lens into the evolving dialogue between architecture and cinema
The workshop uncovered the hidden yet powerful connections between built environments and cinematic storytelling, exploring how urban spaces not only serve as settings but become active elements in shaping narrative, mood, and meaning Conversely, it examined how film influences architectural thinking by igniting imagination, shaping perception, and redefining space through a cultural and emotional filter Through a series of case studies and visual analyses, participants engaged with iconic moments where architecture became a character on screen, from the silent cityscapes of classic films to futuristic urban fantasies The session also reflected on how cinema can serve as a medium for cultural critique, memory, and spatial identity
and Housing, and administered by Sustainable Building, this certification represents a gold standard in sustainable development
what’s possible in design, modeling, and architectural problem-solving
Congratulations on this well-deserved recognition!
Bridging art, theory, and spatial design, this workshop encouraged students to think beyond the drawing board and into the realm of storytelling, symbolism, and reinterpretation, enriching their architectural perspective with cinematic depth
Paving the Way for Greener Futures: Dr. Nermine Abdelhalim Earns Mostadam Accreditation
We are proud to celebrate a significant milestone in academic excellence and environmental leadership Dr Nermine Abdelhalim has officially earned the Mostadam Accredited Professional certification! Mostadam, Saudi Arabia’s national green building rating system, evaluates sustainability across buildings and communities with a focus on environmental, social, and economic impact. Developed by the Ministry of Municipal and Rural Affairs
Dr Nermine achieved this prestigious status after completing an intensive three-day technical training delivered by Sustainable Building in collaboration with the Saudi Real Estate Institute and passing a comprehensive technical exam
Her new role as a registered professional in the Sustainable Building database positions her to lead environmental assessments and champion eco-conscious architectural practices within both academia and the industry This accomplishment not only enhances her professional portfolio but also strengthens ECoAD’s commitment to shaping architects who build for a better, more sustainable tomorrow
Congratulations, Dr Nermine!
Certified to Innovate: Dr. Tamer Elserafi Earns Autodesk Accreditation
We proudly congratulate Dr Tamer Elserafi on achieving his Autodesk certification, a globally recognized credential that marks a high level of proficiency in advanced design and engineering solutions
This accomplishment reflects Dr Elserafi’s unwavering commitment to technological excellence and continuous learning Autodesk certifications signify mastery of industry-leading digital tools skills that are increasingly vital in the everevolving fields of architecture and design
Beyond the personal achievement, Dr Elserafi’s expertise serves as a powerful asset to the Effat Architecture community His ability to integrate cutting-edge tools into education not only elevates student learning experiences but also advances the department’s vision for innovation and excellence in practice With this milestone, Dr Elserafi continues to push the boundaries of
Bridging Heritage and Innovation: Faculty Visit to Jeddah’s Al-Balad
On January 26, 2025, a team of dedicated faculty members from Effat University’s Department of Architecture including Dr Tamer Elserafi, Dr Kashef Mohamad, Dr Amgad Fahmy, and Dr Taki Eddine Seghier visited the historic Al-Balad district in Jeddah, a treasured UNESCO World Heritage site
This visit, part of a collaborative initiative between Effat University and the Balad Development Company, served as a powerful exploration into the challenges and opportunities of integrating heritage preservation with sustainable urban development The faculty team engaged closely with the site’s unique architectural fabric, recognizing the vital role it plays in Jeddah’s cultural identity
By combining academic insight with practical experience, this partnership opens doors for impactful projects that honor tradition while embracing modern sustainability principles Effat’s commitment to preserving cultural heritage through innovation was strengthened, inspiring new research and design interventions rooted in respect for the past and vision for the future
Celebrating Tradition and Innovation: ECoAD at the Islamic Arts Biennale 2025
From Tradition to Innovation: ECoAD Joins the Conversation at the Islamic Arts Biennale
p of Islamic art and culture Held under the theme of honoring heritage while embracing contemporary expression, the Biennale showcased a stunning array of works that bridge the past and present inviting reflection on the spiritual, cultural, and artistic narratives that shape the Islamic world From architectural installations to multimedia art, the exhibits offered students and faculty a profound experience that connected design with identity, innovation with tradition
ECoAD’s involvement reflects our deep-rooted belief in the power of art and architecture to preserve heritage and inspire progress We are honored
The Architecture Department at Effat University proudly participated in the Second Edition of the Islamic Arts Biennale 2025, as part of the panel discussion titled “From Tradition to Innovation: The Role of Islamic Arts in Contemporary Design and Architecture ” Organized by the Diriyah Biennale Foundation, with Effat University as an Academic Partner, the panel aligned with the Biennale’s overarching theme: “And All That is in Between ”
This session offered a platform to explore how the timeless beauty and principles of Islamic arts continue to shape contemporary design and architectural discourse Representing Effat University, our esteemed faculty member joined distinguished thought leaders including Dr Noha Essam, Dr Douha Attiah, Dr Sajid Khalifa, Eng Turki AlZahrani, and Dr Mohamed Ghazala
Their conversation delved into the evolving language of Islamic aesthetics discussing how symbolism, geometry, and spiritual resonance are reinterpreted in modern contexts The panel celebrated the enduring relevance of Islamic heritage, while encouraging innovative approaches that respect its roots
We extend our sincere thanks to Dr Asmaa Ibrahim and the College of Architecture and Design for their continued support and vision Moments like these reaffirm Effat’s role as a cultural and academic leader, bridging tradition and modernity in the architectural realm
Designing the Future of the Past: AlBalad Workshop with BDC
On February 27, 2025, the Architecture Department at Effat University hosted a dynamic workshop on new development proposals within Jeddah’s historic AlBalad district, in collaboration with the Balad Development Company (BDC) Bringing together students from Studio 8, Studio 4, and the Urban Conservation course, alongside their instructors and BDC representatives, the session focused on reviewing and refining initial design ideas for future interventions in the UNESCO World Heritage Site The workshop served as a platform for students to present innovative proposals that balance modern urban needs with the rich cultural identity of AlBalad
Led by Dr Tamer Elserafi, the event emphasized interdisciplinary learning, critical dialogue, and real-world collaboration key values in ECoAD’s approach to architectural education
We are proud to see our faculty contributing to global academic conversations and inspiring students to think beyond boundaries
Design Studio 4 Explores Al Balad in Guided Site Visit
Reaching New Heights: Dr. Ibrahim Saleh Lectures on Tower Design
Participants explored how thoughtful design can contribute to preserving heritage while revitalizing the district as a living, functional space for future generations
This initiative marks another step in our growing partnership with BDC and reaffirms Effat University’s commitment to heritage-driven urban innovation
Exploring AI Frontiers: Dr. Ibrahim Saleh Speaks at German University in Cairo
On November 18, 2024, Dr Ibrahim Saleh, faculty member of the Architecture Department at Effat University, was invited as a guest speaker at the AI Conference hosted by the German University in Cairo This prestigious event brought together thought leaders and researchers to explore the evolving role of artificial intelligence in design, technology, and education Dr Saleh shared insights on how AI is reshaping architectural practices offering Effat students a valuable glimpse into emerging tools, trends, and ethical considerations in the field
Open to all ECoAD students, the session provided a unique opportunity for participants to engage in real-time with international experts and expand their perspectives on the future of architecture through the lens of AI
On February 17, 2025, Dr Ibrahim Saleh, from the Department of Architecture at Effat University, was invited as an online guest speaker at the Towers Design Studio session hosted by the German International University
The session was attended by Studio 6 Architecture students and offered indepth insights into the complexities of tower design, including structural innovation, vertical circulation, and contextual integration Dr Saleh shared real-world case studies and professional strategies that enriched students’ understanding of high-rise architecture as both an engineering feat and an urban statement
This collaboration reflects Effat University’s ongoing commitment to international academic exchange and excellence in architectural education By engaging with peers across borders, Dr Saleh continues to inspire future architects to design with both ambition and responsibility
Dr Taki Eddine Seghier and Dr Tarek Ragab led students from Design Studio 4 on an insightful site visit to Al Balad, Jeddah’s historic district The visit provided students with a valuable opportunity to engage directly with the urban fabric, architectural heritage, and cultural context of one of Saudi Arabia’s most iconic historical areas
Through on-site observations and discussions, students deepened their understanding of heritage conservation, spatial analysis, and the role of context in architectural design, core principles of the studio's academic objectives
International Recognition: Dr. Taki Eddine Seghier Delivers Guest Lecture at NUS
On April 4, 2025, Dr Taki Eddine Seghier from the ARCH department was invited as a guest speaker at the prestigious National University of Singapore (NUS), Department of the Built Environment
Dr Seghier delivered a lecture on BIM Research Advancement, sharing his expertise and insights on the evolving role of Building Information Modeling in architectural practice and research
Dr. Taki Eddine Seghier to Present at ICoGB 2025 in Xi’an,
China
Dr Taki Eddine Seghier from the ARCH department will be representing Effat University at the 3rd International Conference on Green Building (ICoGB 2025), taking place from April 25 to 28, 2025, in Xi’an, China He will present his latest research paper titled “Digitalizing Green Building Rating: Lessons Learned from 25 Years of LEED Development,” contributing to global discussions on sustainability and innovation in the built environment His participation underscores Effat University’s commitment to advancing research in sustainable architecture on the international stage
Faculty Achievement: Dr.
CoAD Hosts International Guest Lecture Series with Malaysian Experts
From March 8 to 10, 2025, the College of Architecture and Design (CoAD) hosted a virtual guest lecture series featuring two distinguished speakers from Malaysia, organized by Dr Taki Eddine Seghier
The online sessions provided students with enriching insights into “Islamic Architectural Ornamentation Using Computer-Aided Manufacturing (CAM)” and “The Architectural Design Process: Conceptualization and Approaches for Innovative Design Solutions ” The lectures offered a blend of tradition and technology, equipping students with new perspectives on integrating heritage, innovation, and design methodology in architectural practice
Taki Eddine Seghier
Publishes Sixth Q1 Journal Paper
Design Meets Heritage: Effat Joins the Islamic Arts Biennale 2025 DESIGN DEPARTMENT
We proudly recognizes Dr Taki Eddine Seghier from the Department of Architecture for publishing his sixth Q1-ranked journal paper under the university’s affiliation Titled “Optimizing Thermal-Daylight Performance in Tropical Open-Plan Offices: A Coupled OTTV and Daylight Prediction Approach,” the study presents a comprehensive method for improving energy efficiency and visual comfort in tropical office buildings By integrating Overall Thermal Transfer Value (OTTV) analysis with advanced daylight prediction, Dr Seghier offers a novel framework that supports sustainable design practices in hot, humid climates This research not only advances the field of environmental building performance but also reinforces Effat University’s presence in leading global academic conversations on sustainability and innovation in architecture
This milestone not only highlights Dr Seghier’s dedication to advancing architectural research but also reflects Effat University’s commitment to fostering academic excellence and innovation
On February 5, 2025, the Design Department at Effat University proudly took part in the Second Edition of the Islamic Arts Biennale, organized by the Diriyah Biennale Foundation As an Academic Partner of the event, Effat University was represented by esteemed faculty and leadership in a thought-provoking panel titled "From Tradition to Innovation: The Role of Islamic Arts in Contemporary Design and Architecture "
Dr Sajid Khalifa, Chair of the Design Department, was honored to serve as a panelist, engaging in rich dialogue on the theme “And All That is in Between” (
) Alongside him were Dr Asmaa Ibrahim (Dean), Dr Tamer Elserafi (ARCH Chair), Dr Mohammed Ghazala (CA Chair), and Dr Noha Khamis, each bringing unique insights into how Islamic art continues to shape and inspire today’s creative disciplines
The session stood as a powerful testament to Effat’s dedication to preserving cultural heritage while pushing the boundaries of design innovation
Inspiring Future Designers:
DESN Department Hosts School Competitions and Workshops
The Design Department at Effat University continues to nurture creativity and spark curiosity through dynamic outreach initiatives for high school students As part of its commitment to community engagement and design education, the department organized a series of interactive workshops and competitions
On February 18, 2025, DESN faculty members visited Durat Al Sharq International School, engaging students from both the boys' and girls' sections in hands-on design activities that introduced them to the world of interior and product design
Earlier, on December 23, 2024, the DESN Department welcomed students from Al Ekhaaa School to the Effat campus During their visit, the students explored the Interior Design (INTD) and Product Design (PROD) programs through engaging workshops and competitions, offering them a first-hand look at creative careers in design
These initiatives aim to inspire the next generation of designers and give young talents a platform to explore their creative potential
During the visit, Dr Khalifa highlighted the unique strengths of Effat’s Interior and Product Design programs, sharing insights into academic pathways, career prospects, and the importance of design in shaping our environments The session aimed to inspire young minds to consider design as a vibrant and impactful field of study one that blends innovation, aesthetics, and problem-solving Effat University remains committed to outreach initiatives that connect with future students and showcase the dynamic spirit of design education
Designing Futures: Effat Visits Arab International School Bringing Design to Life: Effat at MIS 3rd University Roadshow
On February 3, 2025, Dr Sajid Khalifa, Chair of the Design Department at Effat University, proudly represented the college at Al Moktashef International School’s 3rd University Roadshow The event offered an excellent opportunity to introduce Grade 11 and 12 students to the world of design and the diverse, creative possibilities it holds
On February 24, 2025, Dr Sajid Khalifa, Chair of the Design Department at Effat University, visited Arab International School to introduce the next generation of innovators to the dynamic world of design Speaking to both male and female students in Grades 11 and 12, Dr Khalifa shared indepth insights into Effat’s Interior and Product Design programs
The session offered students a glimpse into the creative and professional possibilities within the field from conceptual thinking to real-world application highlighting how design shapes everyday life With engaging discussions and practical examples, the visit aimed to inspire students to pursue their passions and consider a design degree at Effat University Through initiatives like these, Effat continues to empower young talent and foster a culture of creativity, innovation, and purposeful design
Blending Heritage with Innovation: Dr. Ahmed Kassab’s Workshop at the Islamic Arts Biennale
On February 3rd, Dr Ahmed Kassab led a captivating workshop titled Furniture Design Inspired by Islamic Architecture at the Islamic Arts Biennale Organized under the DESN program, the session offered students and attendees a deep dive into the fusion of traditional Islamic architectural elements with contemporary furniture design Through insightful discussions and hands-on exploration, participants discovered how motifs, forms, and structural principles from Islamic architecture can inspire innovative furniture pieces that honor cultural heritage while embracing modern aesthetics The workshop served as a powerful reminder of how design can bridge the past and present, turning history into a source of creative renewal
Alumna Ruba Saati Wins First Place in Interior Design Competition
Her recognition highlights the strong foundation provided by Effat University’s design programs and the growing impact of its graduates in the creative industries Rawan’s accomplishment serves as a source of pride and inspiration for the university community
DESN Faculty Launch EcoAD School Competition at Effat
On January 16, 2025, Effat University proudly celebrated the success of DESN alumna Ruba Saati, who secured First Place in an Interior Design competition Her achievement reflects the strength of the Interior Design program and the creativity and professionalism of its graduates Ruba’s award-winning work stands as an inspiring example for current students and reinforces Effat University’s impact on the design industry through its talented alumni
Alumna Rawan Al Saigh Earns Second Place in Industrial Design Competition
On January 16, 2025, DESN alumna Rawan Al Saigh was awarded Second Place in an Industrial Design competition, showcasing her innovation and design excellence Her work stood out for its creativity, functionality, and strong connection to contemporary design challenges
On January 26, 2025, Dr Salman Asghar and Ms Mirhan Abouelfadl delivered an engaging presentation at the DESN Program at Effat University, introducing the upcoming school competition organized by EcoAD
The session outlined the competition’s goals, participation guidelines, and its role in fostering creativity and innovation among high school students By promoting early engagement with design thinking, the initiative highlights the DESN program ’ s commitment to nurturing young talent and strengthening community ties through educational outreach
Ms. Mirhan Abouelfadl Attends Opening of Palestine Exhibition on Embroidery History
On January 22, 2025, Ms Mirhan Abouelfadl attended the opening of the Palestine Exhibition: Embroidery History, which celebrated the rich cultural heritage of Palestinian embroidery
The exhibition showcased the intricate craftsmanship and highlighted the vital role this art form plays in preserving Palestinian traditions and identity Attendees gained a deeper appreciation of the historical and artistic significance behind this unique and enduring cultural practice
DESN Students Gain Industry Insights at Product Design Center in Egypt
From December 11 to 15, 2024, Dr Ahmed Kassab, along with Dr Sajid Khalifa and Ms Mirhan Abouelfadl, led a group of DESN students on an enriching educational trip to the Elaraby Product Design Center in Egypt
The five-day visit offered students firsthand exposure to cutting-edge research and development practices, industrial design workflows, and advanced manufacturing techniques Through guided tours and interactive sessions with professionals at Elaraby, students gained valuable insight into real-world design processes, bridging the gap between academic learning and industry application
This immersive experience not only deepened their understanding of product design but also inspired them to envision future possibilities within the design field
Empowering Athletes: Ms. Mirhan
Abouelfadl
Participates in Saudi Netball Federation Training Course
Organized by Dr Dina Ahmed Mohamed Mostafa, the session provided an international perspective that enriched classroom learning and encouraged students to critically examine global design dynamics Events like these reinforce Effat University’s commitment to exposing students to diverse viewpoints and preparing them for the complexities of today’s design landscape
DESN Hosts International Guest Lecture on Contemporary Issues in Design
In April, the DESN department welcomed a special guest speaker from Bosnia, a lecturer in Product Design, for an engaging online session with students of DESN 431 The lecture focused on the topic “Contemporary Issues in Design,” offering students valuable insights into current challenges, trends, and evolving practices within the design industry
On February 17 and 18, 2025, Ms Mirhan Abouelfadl from the DESN department took part in a comprehensive Netball Training Course organized by the Saudi Netball Federation Designed for aspiring coaches and players, the course covered essential topics including netball fundamentals, coaching techniques, official rules, and physical conditioning
Outreach Initiative: Dr. Dina Mostafa Presents on AIDriven Furniture Design at Jeddah Schools
On March 19, 2025, Dr Dina Ahmed Mohamed Mostafa from the DESN department delivered an inspiring presentation titled “From Identity to Reality: Creating Multifunctional Furniture Design through AI” to students at schools across Jeddah
The session introduced young learners to the exciting intersection of artificial intelligence and furniture design, emphasizing how AI tools can be used to transform conceptual ideas into functional, identity-driven products
Dr Mostafa’s presentation aimed to spark creativity and innovation among future designers while showcasing Effat University’s leadership in integrating emerging technologies within design education
Expanding Creative Vision: Ms. Mirhan Abouelfadl Attends “The Art of Seeing” Masterclass by Peter Sanders
On February 8, 2025, Ms Mirhan Abouelfadl from the DESN department attended the exclusive masterclass “The Art of Seeing” led by worldrenowned photographer Peter Sanders
The session delved into the power of perception in photography, emphasizing how intentional observation can elevate visual storytelling Through Sanders’ unique perspective and experience, Ms Mirhan gained valuable insights into capturing authenticity, emotion, and meaning in visual compositions skills that enrich both her creative practice and academic contributions
Design Dialogue: Ms. Mirhan
Abouelfadl Attends Panel on Alfozan Architecture
Competition
On February 3, 2025, Ms Mirhan Abouelfadl from the DESN department attended a panel discussion focused on the prestigious Alfozan Architecture Competition The event brought together leading architects and industry experts to explore innovative design solutions and the future of sustainable urban development
The session provided deep insights into emerging trends, challenges, and the evolving criteria of architectural excellence, highlighting the competition’s role in shaping contemporary architecture across the region Ms Mirhan’s participation reflects her ongoing commitment to staying at the forefront of architectural discourse and integrating real-world perspectives into the academic environment at Effat University
Exploring Spiritual
Aesthetics: Ms. Mirhan
Abouelfadl Attends “Heaven, Earth, and the Ten Thousand Things” Talk
On February 7, 2025, Ms Mirhan Abouelfadl from the DESN department attended the thought-provoking session “Heaven, Earth, and the Ten Thousand Things,” presented by acclaimed photographer Peter Sanders and renowned calligrapher Hajji Noor Deen
The talk offered a rich exploration of the intersection between the spiritual and physical realms, drawing from Islamic philosophy and artistic traditions Through personal reflections and artistic insights, the speakers highlighted how design and creativity can serve as bridges between the material world and deeper metaphysical meanings
Ms Mirhan’s engagement in this session underscores Effat University’s commitment to holistic design education one that embraces both intellectual depth and cultural sensitivity
Color as a Design Catalyst: Dr. Noha Khamis Hosts JOTUN Color Inspiration Workshop
On January 20, 2025, Dr Noha Khamis from the DESN department collaborated with the JOTUN Color Academy to deliver an inspiring workshop on color theory and application for design students Organized and facilitated by Dr Noha Essam, an NCS Certified Expert, the session featured expert insights from Mr Mohanad Ghanima, also an NCS Certified Expert
The workshop, part of the JOTUN Color Academy’s educational initiative in partnership with NCS, equipped participants with foundational and advanced knowledge of color theory, material finishes, and their impact on spatial design This hands-on experience reinforced the importance of color in shaping mood, function, and user experience in design
Through initiatives like this, Effat University continues to enrich design education with professional industry collaborations, preparing students for impactful, real-world applications
Inspiring Identity: Industrial Design Club Hosts Alaa Mesbah on Brand Building
On January 27, 2025, the Industrial Design Club at Effat University welcomed guest speaker Alaa Mesbah for an engaging session titled “How a Brand Builds Principles and Values That Speak to Humans ” In his talk, Alaa explored the essence of building authentic brand identities rooted in values that resonate deeply with audiences He emphasized how strong branding extends beyond visuals, relying on meaningful storytelling and human connection to establish trust and loyalty
The event offered students valuable insights into the emotional and strategic dimensions of branding, reinforcing the importance of purpose-driven design in today’s creative industries
Leveling Up: Industrial Design Club Hosts Nahla Ahmed on Video Game Design
On February 10, 2025, the Industrial Design Club at Effat University hosted Nahla Ahmed, CEO of Lost Duckies FZCO, for an inspiring talk on the video game design process
Nahla shared her expert knowledge on essential tools, creative workflows, and emerging career opportunities within the dynamic gaming industry
Her session provided students with practical insights and guidance for those interested in pursuing careers in video game design and development
Consumer Rights Club Raises Awareness on Designers’ Rights
Recognition for Excellence in Academic Peer Review
This event highlights Effat University’s commitment to exposing students to cutting-edge fields and empowering the next generation of creative innovators
Interior Design Club Encourages Membership in Saudi Council of Engineers
On January 29, 2025, the Interior Design Club organized an event aimed at motivating students to apply for membership in the Saudi Council of Engineers
The initiative highlighted the benefits of joining the council, including professional recognition, networking opportunities, and access to valuable resources that support career development
By promoting active participation in professional organizations, the club reinforces Effat University’s commitment to preparing students for successful and recognized careers in the design and engineering fields
On November 25, 2025, the Consumer Rights Club organized the event “Your Rights Matter” to encourage students to advocate for and understand the importance of protecting designers’ rights
The event emphasized raising awareness about intellectual property, ethical practices, and legal protections that empower designers in their creative and professional endeavors By fostering a culture of rights awareness, the club supports Effat University’s mission to equip students with the knowledge to safeguard their work and contributions in the design industry
Dr. Dina Mostafa Explores New Trends in Higher Education Quality Assurance
On February 25, 2025, Dr Dina Ahmed Mostafa from the DESN department received the Certificate of Excellence in Reviewing from the Asian Journal of Advanced Research and Reports
On February 12, 2025, Dr Dina A M Mostafa from the DESN department was awarded a Certificate of Excellence in Peer-Reviewing for her outstanding contribution to improving the quality of a recent academic book publication
This recognition highlights her outstanding contributions as a peer reviewer, acknowledging the depth, rigor, and insight she brings to the academic publishing process Dr Dina’s commitment to upholding research quality reflects Effat University’s dedication to academic integrity and scholarly excellence
Dr. Noha Khamis Earns Fellowship Certification in Arts in Medicine
On February 19, 2025, Dr Dina Ahmed Mohamed Mostafa from the DESN department attended the virtual event “Quality Assurance in the Era of Transformation: Embracing New Trends in Higher Education ” The session focused on emerging strategies and frameworks reshaping quality assurance in the rapidly evolving academic landscape Dr Dina’s participation reflects her commitment to advancing educational excellence and staying informed on global best practices that benefit both students and institutions
From August to November 2024, Associate Professor Noha Essam Khamis successfully completed the Global Arts in Medicine Fellowship (Cohort 7) and earned her Fellowship Certification in Arts in Medicine–UK The program involved intensive weekly training sessions and a collaborative team project, culminating in the fulfillment of all three core requirements under the Global South Arts and Health initiative Dr Noha’s achievement underscores her dedication to bridging the fields of art and health, and highlights her role in promoting interdisciplinary innovation in design education and practice
CINEMATIC ARTS DEPARTMENT
From Page to Screen: The Journey of Hwjn
On January 27, 2025, students were treated to an inspiring literary and cinematic experience during the talk "Hwjn: From Novel to Film Adaptation" with acclaimed author Mr Ibrahim Abbas
themselves and connect with fellow creatives It wasn’t just about drawing; it was about bringing characters and ideas to life, one frame at a time Events like this affirm Effat’s commitment to nurturing artistic voices and celebrating the diversity of talent on campus
In this engaging session, Mr Abbas shared the creative and technical process behind adapting his bestselling novel Hwjn into a theatrical and cinematic production From early manuscript ideas to casting decisions and script development, attendees gained a behind-the-scenes look at the evolving world of storytelling across mediums
The event highlighted the power of Saudi literature and its rising presence in global media, leaving students inspired by how imagination can transcend pages and light up screens
On January 29, 2025, Effat University hosted its vibrant Animation Drawing Competition, bringing together talented student artists from across the university to showcase their skills, imagination, and storytelling through art
The competition highlighted a range of creative styles from whimsical to thought-provoking offering a platform for students to express
From Effat to the Big Screen: Rana Matar Wins Netflix Award
On January 22, 2025, Effat University opened its doors to a new wave of future leaders during the Student Orientation Day Designed to ease the transition into university life, the event offered a warm welcome and essential insights into academic resources, student services, and campus culture Through interactive sessions, engaging activities, and campus tours, new students had the chance to connect with peers, meet faculty, and begin building their home at Effat The day was filled with energy, excitement, and inspiration setting the tone for a successful and enriching academic journey ahead
Alumna Rana Matar
Featured for Inspiring Women’s Day Celebration
Here’s to new beginnings, bold dreams, and the start of something great! Sketching Stories:
A moment of immense pride for Effat University! On February 23, 2025, Rana Matar, an alumna of the College of Architecture and Design, won the prestigious Netflix Award for Best Documentary Film at the British Film Institute Future Film Festival for her powerful work, Your Voice Only Selected by @netflixuk, the documentary captured hearts with its compelling narrative and artistic depth As part of the honor, Your Voice Only will be screened in UK cinemas throughout the festival a remarkable milestone for Rana and a shining moment for Effat’s creative legacy Congratulations to Rana Matar for turning vision into impact The world is watching and listening
Effat University proudly congratulates Rana Matar, SCA alumna and talented young filmmaker, who was recently featured in Marie Claire as part of their Women’s Day celebration
Rana was recognized for her inspiring story and the successful films she created during her time at Effat Her achievements highlight the impact of Effat’s film program in nurturing creative voices and empowering women in the industry
Lights, Creativity, Action:
Effat University's 12th Showreel Shines Brighter Than Ever
of cinematic arts, animation, and creative storytelling that brought together global experts, passionate students, and industry pioneers from across the Kingdom and beyond
Spanning several days in April 2025, the Showreel hosted over 20 immersive workshops and masterclasses, featuring international guests from the United States, China, France, the UK, Japan, and across the Arab world These sessions covered a wide spectrum of topics from the secrets of Sony cameras and lighting, casting for film, digital animation techniques, and the journey from script to screen offering students rare access to the minds behind global cinema and media innovation
Workshops were fully booked, with attendance exceeding 300 participants across three days The event also included a special session on legal aspects of filmmaking and highlighted the growing synergy between technology and storytelling, featuring experts from Sony, the Clermont-Ferrand Film Festival, and major academic institutions
EmpoweringtheNextGeneration
Among the notable workshop presenterswere:
Joanna Quinn, Oscar-nominated animator, on The Way to the Oscars
Richard Burton, sound design expert, on Professional Sound in Film
Kōji Yamamura, renowned Japanese animator, on Japanese AnimationbeyondAnime ChristopherMack from Netflix, on TheArtofPitching
The 12th Showreel featured an impressive lineup of speakers from aroundtheworld includingChina,the UAE, South Korea, the USA, the UK, Malaysia, and France reflecting the event’s truly global spirit and its commitment to cross-cultural creativeexchange
A highlight of this year ’ s program was the High School Competition, which drew participation from over 15 schools in the region Finalists were celebrated during the grand closing ceremony with awards presented by Effat leadership and distinguished guests This initiative empowered young creatives and provided them a platform to showcase their talent, engage with professionals, and imagine their future in the creative industries
AStar-StuddedClosingNight
The Closing Ceremony, held on April 15, 2025, was a spectacular evening of culture, recognition, and celebration Itfeatured: Ared-carpetexhibitionopening
Live musical performances by SawsanAlBahiti,Saudi’sfirstopera singer, and the Effat student ensemble
Keynotes from acclaimed filmmaker Abdullah Al Muheisen andanimatorJoannaQuinn
A prestigious awards and recognition ceremony hosted by HRH Princess Lolowah Al-Faisal and HRH Princess Noura Bint Turki AlFaisal
International partnership agreements signed with leading institutions like the Academy of Arts in Egypt, Communication University of China, ESRA France, andtheAnimationSocietyofSaudi Arabia
ACulturalandAcademicMilestone
Nowinits12thyear,theEffatShowreel continues to grow as one of the Kingdom’s premier academic and cultural events in media, film, and design The 2025 edition saw a 30% increase in participation compared to the previous year, reflecting the rising interest in creative industries and the growinginfluenceofEffatUniversityin shapingregionalmediadiscourse From hands-on industry insights to international collaborations and youth empowerment, the 12th Showreel was more than a showcase it was a movement celebrating vision, voice, andvisualstorytelling
COLLEGE OF ARCHITECTURE AND DESIGN
ECOAD ANNUAL IFTAR
On March 10, 2025, the College of Engineering and Design (ECoAD) hosted its much-anticipated Annual Iftar, bringing together over 150 attendees, including current students, alumni, faculty representatives, and their families This vibrant gathering celebrated not only the spirit of Ramadan but also the strong bonds within the ECoAD community
The event was a collaborative effort involving multiple student organizations, including the Architecture Student Council, Cinematic Arts Student Council, Interior Design Club, and the Industrial Design Club Together, they worked tirelessly to organize an inclusive and welcoming atmosphere that encouraged cross-disciplinary interaction and fostered a sense of belonging among all participants This annual Iftar serves as an important tradition within ECoAD, promoting unity and strengthening the relationships between students, alumni, and faculty across various disciplines The event highlighted the power of collaboration and community spirit, reflecting Effat University’s commitment to nurturing a supportive environment where academic excellence and cultural values go hand in hand
Participants enjoyed meaningful conversations, shared experiences, and the joy of breaking fast together, reinforcing the College’s dedication to holistic student development and lifelong connections The success of this event exemplifies the vibrant and interconnected nature of the ECoAD family, inspiring future gatherings that continue to celebrate collaboration, culture, and community
Looking ahead, the organizers aim to build on this momentum by incorporating more inclusive activities and workshops during future Iftars, creating additional opportunities for mentorship, networking, and skillsharing among students and alumni This vision underscores ECoAD’s ongoing commitment to fostering not only academic growth but also personal and professional development within its diverse community
Effat University at the Islamic Arts Biennale 2025: A Celebration
of Tradition and Innovation
Effat University made a remarkable contribution to the Islamic Arts
Biennale 2025 through a series of engaging events that explored the intersection of Islamic heritage and contemporary design Here's a snapshot of each event, its presenter, and what made it so inspiring:
�� Panel Discussion – “From Tradition to Innovation: The Role of Islamic Arts in Contemporary Design and Architecture”
�� Thursday, 30 January 2025
�� Moderated by Dr Noha Khamis, with contributions from Dr Tamer Elserafi, Dr Sajid Khalifa, and Prof Rudolph ElKhoury
This 3-hour roundtable explored the influence of Islamic art geometry, calligraphy, arabesque on modern design, with case studies bridging architecture, interiors, and cinematic storytelling
�� Workshop – “Islamic Design Thinking” (in collaboration with Stanford University)
�� Tuesday, 11 March 2025 (Ramadan)
Co-led by Dr Ahmed Kassab and Stanford faculty
This session introduced industrial design principles, encouraging attendees to develop hands-on models using Islamic design languages
�� Workshop – “Furniture Design Inspired by Islamic Architecture”
�� Monday, 3 February 2025
Led by Dr Ahmed Kassab
Participants learned to blend Islamic design elements with modern furniture techniques and AI rendering tools to bring their concepts to life
�� Thursday, 10 April 2025
�� Presented by Ms Maya Kamareddine
�� Lecture – “The Evolution and Identity of Mosque Architecture”
�� Thursday, 24 April 2025
�� Presented by Prof M Kashef
Delving deeper into the historical and spiritual layers of mosque design, this lecture connected past traditions with globalized architectural futures
�� Lecture – “Islamic Values in Contemporary Interior Design: A Timeless Inspiration”
Focused on mosque architecture as a cultural artifact, this session examined its evolution across regions and eras from Andalusia to the Levant
This session showcased how Islamic values can shape modern interiors, combining aesthetics, spirituality, and sustainability
From deeply reflective discussions to interactive design sessions, Effat University proved its leadership in celebrating and reinterpreting Islamic art for today’s world Each event offered students and the public an opportunity to engage, create, and reflect
