EXPO REPORT Delivering you a quality audience
ready to shop
THE 2015 MUNDELLA EVERYWOMAN EXPO Perth’s biggest event for women cements its position as the premier destination for females seeking fashion, beauty, health, gourmet foods and a fun shopping day out. Visitors were ready to shop, with over 92% planning to purchase gifts or items for themselves at the 2015 Expo. 87% of exhibitors were satisfied with the Show’s overall performance, while 88% of visitors intend to visit again next year. The Expo continues to attract a strong audience, with over 10,000 women attending in 2015. With a combined event spend by visitors during the event of $2.3 million, it’s obvious why 250+ Perth companies select the Mundella EveryWoman Expo as an integral part of their annual marketing mix.
*All statistics compiled by independent research company, Omnyfy
Visitor Profile • 81.5% are aged 25 - 64 years. • $92,800 is the average household income. • 98.6% of attendees are female. • 51% attend with friends, 41% attend with family, 4% attend with their partner. • 32.4% are professionals, 26.5% are administrators, 10.4% have home duties, 7.2% are studying, 6.8% are retired, 6.2% are tradespeople, 6.2% are business owners.
Visitor Status 32.7%
_____________Married with kids
23.6%
________________Married/Defacto
19.7% ____________________________Single 17.1% ___________________In a relationship 4.5% ______________________Single parent 2.3%%________________Separated with kids
QUALITY VISITORS ATTEND
Visitor interests Regularly shop for retail therapy
63%
Planning overseas travel
56%
Take health supplements
41%
Get manicures & pedicures
39%
Attend a gym
38%
See a beautician
36%
Workout with a personal trainer
11%
VISITORS’ READY TO SHOP
Reasons for attendance & satisfaction level To spend time with family/friends
99.5%
To have an enjoyable day out
96.8%
To gather information
96.3%
To get ideas for personal development
92.9%
To purchase from stallholders
92.9%
To buy gifts
90.0%
To watch fashion parades
89.9%
VISITOR PRODUCT DEMAND FOOD & WINE
76% BEAUTY & COSMETICS
70% HOME & HOMEWARES
50%
JEWELLERY
41% LIFESTYLE/ADULT PRODUCTS
22%
CAREERS & EDUCATION
19% MATERNITY & BABY
8%
HEALTH & WELLBEING
71% FASHION & ACCESSORIES
53% TRAVEL
46%
ENTERTAINMENT
35% ADVISORY SERVICES
20%
PHOTOGRAPHY
16%
EXHIBITORS GET RESULTS
• 95% of exhibitors rate the event as
“important” or “very important” to their business, an increase of 8% on the 2014 Expo.
• 87% of exhibitors were “satisfied” to
“very satisfied” with the event results, an increase of 2% on the 2014 Expo.
• $10,483 is the average ROI
generated by exhibitors, an increase of 3% on the 2014 event.
High exhibitor satisfaction Spreading a message
97%
Generating brand awareness
95%
Launching new products
91%
Quality of visitors
90%
Total number of visitors
84%
Overall Show satisfaction
87%
TARGETED MARKETING A comprehensive and targeted marketing campaign is implemented to reach women with an interest in fashion, beauty, health, gourmet foods and fitness. This proven campaign delivers quality buyers with money to spend on their shopping day out with friends.
The strategic advertising campaign includes:
Prime time TV advertising with a high TARP rating, reaching over 51% of Perth females aged 25 - 64. Mainstream radio advertising across key Perth FM stations reaching 55% of Perth females aged 25 - 64.
Comprehensive Show website with over 38,000 visits in the week leading up to the Show.
32-page Shopping Guide magazine distributed to all visitors at the Show.
eDM marketing to the EveryWoman Club, now with 26,500 members.
PR & marketing to local magazines, radio stations and TV programs.
Social marketing via Facebook, reaching over 99,500 Perth females.
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JOIN THE EXPO IN 2016
p: 1300 636 602 or 03 9276 5512 e: sandragiannone@eea.net.au w: everywomanexpo.com.au
FRIDAY 17 - SUNDAY 19 JUNE 2016 PERTH CONVENTION & EXHIBITION CENTRE