Delivering you more business than ever!
Quality Buyers! The 2013 Canterbury Home Show proved once again why it remains in strong demand. With over 10,000 visitors attending, exhibitors reported excellent trading and a 100% satisfaction with the quality of visitors. Homeowners were actively seeking building and renovation solutions, with 97.9% undertaking a project with an average budget of $161,699. Exhibitor research identified that $15.3 million worth of business was generated by the Show, with an average ROI of $88,953 per exhibitor. The event continues to deliver a fantastic financial return for all key stakeholders. *All research undertaken by independent researcher, iData Group.
Quality visitors attend
High renovation spend
97.9% are planning a building, renovation or home improvement project.
Up to $25,000
45.4% of visitors have renovated at least 2 properties.
$25,001 - $50,000
$50,001 - $100,000
Visitors have an average renovation budget of $161,699.
$100,001 - $200,000
34.6 % of visitors own more than one property.
35.8% of visitors were spending over $100,000
on their renovation or home build projects.
Visitors renovating now
Visitors planning projects
Project completion time-frame
Landscaping & decking
In 3 - 5 months
In 6 - 11 months
In 12 - 17 months
Over 18 months from now
Roofs / windows
Heating / cooling
House exterior cladding
Home entertainment systems
Pools / spas
About to start home renovation
About to start building a new home
Commenced home renovation project
93.0% of visitors were satisfied with the overall Show.
Within 3 months
With 97.9% undertaking a building or renovation project, 48.3% expect to be completed within 11 months.
Commenced building a new home
Exhibitors averaged 77 sales leads to follow up post-Show. Exhibitors estimate an average return on investment of $88,953.
Exhibitors average $35,300 worth of sales on site from the Show.
$15.3 million of business was generated as a result of the 2013 Show.
Purchase intention high Visitors about to buy
Kitchens / kitchen products
Bathrooms / bathroom products
Landscaping & decking
Products to cut energy bills
Windows & doors
Kitchen & laundry appliances
Blinds - indoor and external
Show performs strongly
Follow up business generated
59% will gain up to 3 months more work
41% will gain 4
months or more work
Quality of visitors
Launching new products
Total number of visitors
Generating product awareness
Overall Show performance
Generating high value leads
Large volume leads
Meeting building trade
Making sales at Show
exhibitors were happy with the number of visitors at the Show.
Exhibitor Testimonials “The Canterbury Home Show provided the ideal platform for our team to interact directly with potential customers and bring our products to life. We are delighted with the results of the Show and look forward to attending again next year.” Joseph Beuker, Promotions & Marketing Development Architectural Profiles Ltd “We have found the Canterbury Home Show to be a great avenue to promote our brand of cooking appliances and it has provided us with direct sales results and an increase in brand awareness. The Show attracts quality leads and a customer base who are prepared to invest in quality appliances.” David Elvy, Managing Director ILVE Appliances “Once again we are delighted with the Canterbury Home Show. It is well organised and this was the seventh year Living Kitchens has been exhibiting at the Show. We love being part of the Designer Rooms feature and will certainly be back for our eighth Show next year.” Carol Garland, Managing Director Living Kitchens “We look forward to the Canterbury Home Show every year as a chance to meet new customers and reconnect with existing customers. We’ve been exhibiting at the Canterbury Home Show for over a decade and are already booked into the next one. We find it’s a great opportunity to introduce new products, promote our brand and answer a myriad of customer questions.” Karen Warman, Marketing Manager Resene Paints
Marketing to the buyers A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project. This proven campaign delivers quality buyers with significant budgets ready to be spent on their home improvement project.
The strategic campaign includes: •
Prime time TV advertising with high TARP rating - reaching 78% of Cantabrian’s aged 30 - 64;
Saturation radio advertising across key Canterbury stations;
Prominent press advertisements in The Press;
16-page Show Guide distributed to over 80,000 Canterbury homes and 10,000 Show visitors.
Online advertising on The Press website;
Comprehensive website with over 29,000 total page views;
eDM marketing to the Home Show Club now over 15,400 members;
Social marketing via Facebook, reaching over 33,450 Canterbury renovators.
Book your stand for 2014 Speak to our team about a tailored solution for your business. 03 329 2263 email@example.com
New marketing initiative - The eDirectory enhanced pre and post Show exposure to exhibitors. Each exhibitor averaged 214 profile views.
17 - 19 October 2014
CBS Canterbury Arena, Addington canterburyhomeshow.co.nz