Show Report
Delivering you a strong return on investment!
The Auckland Home Show The 2014 Auckland Show proved once again why it remains in strong demand. With a 3% increase in attendance, 46,703 quality visitors attended the 5 day show, proving to be yet another success for all stake holders. Exhibitors reported strong trading, with 98.3% satisfied or very satisfied with the quality of visitors. Homeowners were actively seeking building and renovation solutions, with 97.1% undertaking a project with an average budget of $102,655. Exhibitor research identified that $60 million worth of business was generated by the Show, with an average ROI of $126,307 per exhibitor. The event continues to deliver a strong financial return for all key stakeholders.
*All research was undertaken by independent researcher, iData Group.
23.4% of visitors will spend over $100,000 on their renovation or home build project.
Your assurance of meeting quality buyers
Visitors’ high renovation spend Up to $25,000
37.8%
$25,001 - $50,000
19.7%
$50,001 - 100,000
11.5%
$100,001 - $200,000
7.1%
$200,001+
16.3%
Quality visitors attend • 97.1% are planning a building, renovation or home improvement project. • 58.8% of visitors have renovated at least 2 properties. • Visitors have an average renovation budget of $102,655. • 38.4 % of visitors own more than one property.
Only genuine buyers attend Visitors planning projects
Visitors renovating now
Landscape, patios & decking
58.1%
Within 3 months
Bathroom
50.4%
In 3 - 5 months
13.6%
Kitchen
50.3%
In 6 - 11 months
25.4%
Living area
38.5%
In 12 - 17 months
18.2%
Bedrooms
35.6%
Over 18 months from now
24.4%
Furniture / furnishings
33.2%
Roof / windows
29.3%
Heating / cooling
27.9%
House exterior cladding
22.4%
Home entertainment systems
16.3%
Pools / spas
16.3%
Visitors building/renovating now
Home security
15.8%
About to start home renovation
30.1
Adding a room
14.2%
About to start building a new home
11.8
Commenced home renovation project
27.7
Project completion time-frame
94.7% of visitors were satisfied
with the overall Show.
Exhibitors estimate an average return on investment of $126,307.
9.6%
With 97.1% undertaking a building or renovation project, 48.6% expect to be completed within 11 months.
Commenced building new home
%
2.9
Exhibitors estimate
$126,307
worth of sales from the show.
Show performs strongly Exhibitor Satisfaction
%
Generating brand awareness
97
Quality of visitors
98.3
Total number of visitors
90.7
Launching new products
94.3
Overall Show satisfaction
83.3
Generating high value sales
90.7
Large volume leads
84.5
Meeting building trades
86.9
Making sales at the Show
80.4
$60 MILLION
worth of business is estimated to be generated as a result of the show.
Show delivers immediate sales for business
Purchase intention
41% of exhibitors
will gain 3 months or more work.
34% will gain 4
months or more work.
Visitors about to buy
%
Kitchens & kitchen products
58.1
Bathroom & bathroom products
58.2
Landscaping/gardening
55.8
Flooring
42.8
Lighting
40.6
Patios & decking
38.7
Heating & cooling
36.1
Kitchen & laundry appliances
35.2
Products to cut energy bills
33.6
98.3% of
exhibitors were happy with the quality of visitors at the Show.
Targeted marketing to the buyers A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project. This proven campaign delivers quality buyers with significant budgets ready to be spent on their home improvement project.
The strategic campaign includes: Prime time TV advertising with high TARP rating- reaching 78% of Auckland people aged 30-64.
Comprehensive website with over 52,000 pageviews in the month leading up to the Show.
Saturation radio advertising across key Auckland stations.
eDM marketing to the Home Show Club - now over 18,000 members.
Prominent press advertisements in The New Zealand Herald.
Social marketing via Facebook, reaching over 133,000 Auckland renovators.
34 page Show Guide distributed to over 180,000 Auckland homes and 25,000 show visitors.
F
Mobile application for iPhone & Android with over 2,000 downloads.
Book your stand now for 2015 Speak to our team about a tailored marketing solution for your business
Wednesday 9 - Sunday 13 September, 2015 ASB Showgrounds, Greenlane.
09 976 8307 aucklandhomeshow@eenz.net.nz
aucklandhomeshow.co.nz