Sell to 10,000+ women seeking beauty, fashion, health, food & wine.
Auckland
30 May - 1 June 2015 ASB Showgrounds, Greenlane
Your invite to exhibit in this exciting “shop till you drop” event
Your new sales opportunity The inaugural EveryWoman Expo in New Zealand is set to launch in Auckland on the Queen’s Birthday long weekend – 30 May to 1 June – at the ASB Showgrounds, Greenlane. The event will feature over 150 exhibitors in health, beauty, fashion, food, love, lifestyle, fitness, personal and spiritual development and more. Attractions include fashion catwalks, empowering workshops, food sampling, beauty makeovers, psychic readings – everything you can think of that a woman wants and deserves. So this is your chance to put your product in front of over 10,000 high income-earning woman, predominantly aged 25 - 54 who are ready to spend.
Experienced event organiser Exhibitions & Events New Zealand (EENZ) has decided to launch the EveryWoman Expo in Auckland after sister company EEA successfully increased the event attendance of the Perth EveryWoman Expo by 11% in 2014. EENZ is renowned for its innovative, exciting consumer events; and for providing a high return on investment for all exhibitors. The iconic Auckland Home Show is organised by EENZ: it is the biggest New Zealand Show. The EENZ competitive advantage is its ability to produce a vibrant marketplace for business. The marketing targets the right visitors and you also receive extensive promotional support with the online, digital and print platforms. These combined assets deliver exhibitors great value for money, increase sales and assist business growth.
91.4% of visitors rate the quality of the Expo as “good to excellent”.
What you can sell or promote •
Cosmetics & skincare
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Fashion & accessories
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Jewellery
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Alternative therapies
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Career & education
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Cosmetic surgery
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Herbal medicines
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Holistic services
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Homewares
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Life coaching
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Massage & meditation
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Natural therapies
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Nutrition
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Food & wine
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Organic food
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Personal development
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Photography & art
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Health & vitality
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Pilates
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Psychic readings
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Health retreats
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Travel
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Wellbeing
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Yoga
$3 a sale of everything a woman wants!
Visitors are looking to buy at the Expo Health & Wellbeing
Beauty Products Fashion & Accessories Food & Wine Travel Products Lifestyle Products
10,000 women over 3 days, 93% made a purchase. $3.5 million is the estimated spend at the Expo.
Why you should exhibit
The EveryWoman Expo will be a high profile selling event yielding measurable results. Exhibiting will give your company significant additional sales opportunities and market exposure. Participation will enable you to: • Sell to thousands of buyers in just three days • Grow your sales database • Conduct post show sales • Meet face-to-face with your target customers • Increase brand awareness and market share • Sample your products • Demonstrate product benefits • Conduct market research
72.9% 69.9% 52.8% 74.8% 47.7% 40.9%
We drive buyers to your stand The marketing campaign will target women aged 25 - 54. It will be considered a must-attend event for all women in the Auckland area. The saturation marketing campaign will include: •
TV commercials on major networks
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Radio commercials on high-rating stations
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A dedicated expo website
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Online advertising
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Social Media through Facebook, Instagram & Pinterest
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Targeted promotions and eDM campaigns
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Comprehensive PR campaign
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Dedicated Show magazine for visitors
98% of attendees
are women (and 2% brave males!).
55% are married
17% in a relationship and 27% are single.
High Quality Attendees
90% of visitors attend the event with a friend, sister, mum or daughter.
97% of visitors expected to spend up to $500 at the Expo.
33% of visitors are professionals/ managers 33% regularly practice natural therapies
Exhibitors succeed at the EveryWoman Expo • 96.9% of exhibitors were “satisfied to very satisfied” with their ability to generate brand awareness • 94.2% of exhibitors were “satisfied to very satisfied” with quality of visitors • 93.4% of exhibitors said they would rebook a stand
Book your stand now. Secure a prime location today.
Contact Fiona Selby to discuss exhibiting and sponsorship opportunities
Ph: 09 976 8369
Fax: 09 358 1997
fionaselby@eenz.net.nz
everywomanexpo.co.nz All statistics from the 2014 Perth EveryWoman Expo research.